Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-04-11 3997
Quiet Luxury Commuting -- The Analysis of CHICJOC The Benchmark E-Commerce Womenswear Brand
The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category new proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.
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2024-01-09 6275
Nostalgic and Sexy -- The Analysis of Christian Wijnants The Womenswear Designer Brand
Christian Wijnants is a personal brand of the same name launched by Belgian designer Christian Wijnants in 2003. Unique printing is the core of the brand's reputation, with psychedelic and retro patterns, bold color jumps, and a clever balance between business and creativity. The work expresses a strong personal style. In the latest design of the 2023/24 autumn/winter collection, common techniques such as abstract brushstroke printing, complex visual flowers, and stacked structures are used to create a strong sense of nostalgia. The cutting revolves around modern female silhouettes, emphasizing the sexy and youthful attributes, practical daily use, and ultra fashionable. This report will focus on analyzing the highlights of the new product.
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2023-12-30 26422
The Comprehensive Fabric Analysis of Benchmark Womenswear Brand
The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.
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2023-12-12 24655
Quiet Luxury -- The Comprehensive Analysis of Womenswear Designer Brand
Quiet luxury style women's clothing is a fashion style combining simplicity, Korean fashion and luxury elements. Emphasis is placed on simplicity and cleanliness in application, with simple lines and cuts as the main focus, incorporating some luxurious elements such as sequin decoration and luxurious fabrics. Paired with Korean popular elements such as fashion waistband design, pleats, tie ups, wrap ties, etc., each item has a youthful, fashionable, and personalized design. Accessories such as metal decorations and exquisite handbags can be chosen to enhance the overall sense of luxury. Brand recommendations: KINDERSALMON, Gabriel Lee, Source Unknown, RECTO, Rejina Pyo, Le17 September, and FACE NONE.
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2023-10-31 15364
Modern Quiet Luxury -- The Analysis of Source Unknown The Womenswear Designer Brand
Source Unknown, a designer brand from South Korea, was established in March 2020. It is a multi brand collection online store with a simple overall style and cross seasonal item combinations that combine fashion trends. Almost every week, it brings fresh and trendy items. The brand's 2023 autumn and winter series, in the trend of minimalist fashion, features warm and tactile knitted and woolen materials, detailed designs such as wrapping, pleating, off shoulder, and staggered deconstruction, combined with a large silhouette to present a series of elegant, relaxed, minimalist, and modern and elegant styling combinations, showcasing a combination of female hardness and softness.
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2023-10-23 8067
Desert Wasteland -- The Analysis of IMMI The Womenswear Designer Brand
IMMI is a clothing brand founded by XIAO JUN and XIAO MIN, named after the concept of 'you and me in the mirror, symmetrical aesthetics'. IMMI adheres to the use of environmentally friendly fabrics, precise patterns, and ultra-high level of craftsmanship requirements. Focusing on neutral cutting and color tones, showcasing a new personality based on classic style, rational and emotional, showcasing a balance of uniqueness and constraint, giving it a refined silhouette evolution every season, achieving diverse outfits. Stories of the Sahara "is the brand's theme for this season, paired with this year's hot autumn and winter Maillard color scheme, creating a desert feel and bringing an apocalyptic wasteland atmosphere.
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2023-10-13 20115
The Analysis of YCH The Womenswear Designer Brand
The designer brand YCH was founded by designer Choon Ho Yoon in Seoul in 2016. It is a popular and representative first tier brand in South Korea and is highly loved by celebrity bloggers. YCH's design is imbued with a cool and elegant atmosphere, with simple lines and strong contrast, once blending women's confidence and strength into their creations. The latest 23/24 Autumn/Winter collection revolves around independent women, interpreting the fashionable charm of women's power. With improved tailoring and local irregular structures, it embellishes daily items with the popular Maillard color scheme, blending and matching the natural beauty of modern women's masculine and feminine style. This report will analyze the highlights of the new product.
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2023-09-22 46892
Relaxing & Minimalist -- The Comprehensive Analysis of Womenswear Designer Brand
Relaxed minimalism is a clothing style that emphasizes comfort and simplicity, striving to maintain a relaxed and easy-going state at all times. It focuses on clothing layers and flexibility, presenting a subdued and calm atmosphere without deliberate exuberance, emphasizing effortless comfort. In practical design, it often considers the fusion of low saturation aesthetics and literary temperament with Scandinavia, using high-end materials such as cashmere and silk. The clean tailoring and high-quality fabrics of the clothes showcase the relaxed and harmonious beauty between people and their garments in both movement and stillness! Recommended brands: Viktoria Chan, House of Dagmar, Toteme, Studio Nicholson, CLANE, as well as online brands INSIS and Unspoken.
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2023-09-21 10807
Cutting-edge Classic -- The Analysis of LOW CLASSIC The Womenswear Designer Brand
LOW CLASSIC is a brand founded by three designers in South Korea in 2009. Minimalism serves as the foundation of the brand, while practicality is its core. The brand's product designs combine avant-garde and practical elements and emphasize exquisite tailoring. They incorporate a blend of French elegance and American simplicity, creating a sporty and casual style. The latest 23/24 autumn/winter collection offers versatile pieces that allow urban professionals to freely mix and match according to their diverse lifestyles, creating a modern and minimalist new look. In this collection, the designers draw inspiration from the brand's classic elements and focus on avant-garde, sexy, modern, and sleek visual expressions. Sharp-cut suits and coats exude modern fashion charm, while shirts, trousers, and other items emphasize a fashionable concept for daily life. This report will analyze the highlights of the new collection.
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2023-09-15 53364
Elegant Commute -- The Comprehensive Analysis of Luxury Brand
Elegant Commute Style aims to incorporate laziness and sophistication into everyday life, allowing wearers to freely switch between modernity and casual comfort. It pursues minimalistic silhouettes and delicate details, presenting various layering forms.
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2023-09-14 38778
Minimalist Elegance -- The Comprehensive Fabric Analysis of Benchmark Womenswear Brand
Minimalist style clothing usually features simple and streamlined cuts, highlighting the beauty of women's curves. Common colors include off-white, gray, and light blue, which are gentle and soft tones. In terms of fabric selection, there is a preference for comfortable and delicate fabrics such as silk and chiffon. This report focuses on the best-selling items of domestic benchmark brands in the minimalist style for women, extracting and analyzing key fabric information, and looking forward to the fabric development direction.
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2023-09-14 34355
Quiet Luxury -- The Comprehensive Analysis of Luxury Brand
This report takes the popular "quiet luxury" trend as its theme, carefully selecting the following highly regarded brands to explore their brand characteristics and key design elements of this season. By conducting in-depth analyses of these brands, it aims to provide more inspiration and creativity for the development of items that fit the style of "quiet luxury".
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2023-09-12 35554
Shirt Fabric -- The TOP Ranking of Womenswear
This report is based on the comprehensive analysis of the TOP 100 hot list of women's shirt fabrics derived from the interactive data downloaded by users of POP-Fashion in the past three months. In the TOP hot list of the past three months, the most popular brand is Brunello Cucinelli, accounting for 14%, followed by GUCCI with a share of 13%. According to the analysis of the TOP hot list, the most popular category of women's shirt fabrics is smooth cotton, accounting for 33%, followed by soft falling chiffon with a share of 19%, and the least is soft linen fabric, accounting for only 8%. Smooth cotton, color woven stripes, and soft draped chiffon fabrics are the trending fabrics of this season and have corresponding investment value.
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2023-09-12 17247
Minimalist Commute -- The Analysis of Yoeyyou The Womenswear Designer Brand
Yoeyyou was founded in 2015. As a women's fashion brand, Yoeyyou aims to convey a sense of inner peace, an inner state of tranquility, and a pursuit of power and beauty. It explores the inner strength of women's flexibility, tension, and determination, tracing their ever-changing contours in life through the language of fashion and capturing the sharp and profound female shadows within it. The brand's 2023 early autumn collection advocates for well-balanced designs that seamlessly integrate fashion into everyday life, shaping the unique personal style of urban women that balances strength and softness.
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2023-08-16 63597
Forest Echo -- The Analysis of ICICLE The Benchmark Womenswear Brand
The current issue of POP Market Research Team conducted a comprehensive analysis of ICICLE's 2023 early autumn collection, covering four key modules including brand news, offline new product analysis, online new product data analysis in July, and offline new product design details analysis.
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2023-08-03 51861
Less is More -- The Analysis of LOEWE The Luxury Womenswear Brand
A large part of the LOEWE 2324 autumn/winter collection is centered around gender-neutral and seemingly basic pieces, but upon closer observation, subtle and intentionally rendered folds and drapes can be found. The effect is akin to clothing that people love and wear day after day, naturally creased and pressed in just the right places. This is a form of excellent, clever, and bestselling fashion. The design inspiration comes from everyday activities, but is reimagined in a fresh and romantic way.
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2023-07-18 6754
French Minimalism -- The Analysis of Rejina Ryo The Womenswear Designer Brand
Korean designer Rejina Pyo, who studied at Central Saint Martins College of Art and Design, honed her skills at Roksanda before launching her eponymous brand in London in 2011. Her designs possess perfect proportions and inherent modern femininity, effortlessly showcasing unexpected soft and graceful styles that leave a lasting impression. The Rejina Pyo Spring/Summer 2023 collection features fresh color palettes and clean, harmonious designs.
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2023-07-07 13379
The Analysis of Dries Van Noten The Womenswear Designer Brand
Founded in 1986 by Dries Van Noten, hailing from Belgium, the brand is known for its focus on prints and details. Combining various techniques, materials, and patterns, Dries creates modern designs that strike a balance between simplicity and complexity, resulting in artful creations. The 2023 spring/summer collection emphasizes casual elegance and sleekness, incorporating floral prints inspired by classical aesthetics. Shirts, dresses, adorned with flowers, lotus leaf edges, and twisted structures, create a distinct and personalized brand image. The 2023 spring/summer collection has also been favored by top celebrities such as Yang Mi, Dilraba, Lu Han, and Tiffany Tang, who have been seen wearing the brand multiple times.
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2023-07-05 14157
Cleanfit -- The Analysis of Gabriel Lee The Womenswear Designer Brand
Gabriel Lee is a contemporary women's clothing brand founded in Sydney, Australia in 2012. The brand draws inspiration from movie plots and art for the design direction of each collection. With a focus on redefining silhouettes, Gabriel Lee pays attention to simple lines and bold details, leaning towards a more gender-neutral style that is loved by consumers. This season's pieces interpret urban elegance with minimalist tones and shapes. The smooth tailoring and deliberately enlarged details emphasize both masculinity and neutral beauty, while also showcasing the curves and proportions of women, creating an elegant and refined minimalist urban style. A natural, unbleached white color returns with an elegant sense of individuality compared to similar pure neutral shades. The use of light beige in Western-style tailoring explores a textured neutral shade, presenting a minimalist and high-quality texture.
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2023-06-27 49438
The Analysis of LOEWE Luxury Womenswear Brand
LOEWE's early autumn collection images are a fresh presentation from a long-term collaboration with photographer Juergen Teller. The backgrounds are enlarged prints of previous year's photographs, depicting a diverse group of artists and creative individuals gathered by LOEWE.
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2023-06-14 6928
The Analysis of YIRANTIAN The Womenswear Designer Brand
YIRANTIAN GUO graduated from London College of Fashion, University of the Arts London with a specialty in womenswear design. After graduating in 2014, she returned to China to establish her eponymous brand, YIRANTIAN. Starting from the pursuit of quality life by urban women, the designer creates and produces high-end ready-to-wear with exquisite pattern making and sharp cutting, presenting a complete description of the charming woman of YIRANTIAN. The YIRANTIAN 2023 spring/summer collection is themed "BACK TO THE TIME", aiming to depict a female image of authenticity and sexiness. The collection magnifies the brilliance of women under the spotlight of the 50s and 60s, who lead their own sexual awakening, break free from constraints, and pursue self-expression by embellishing sexiness with sharpness and sculpting power with sensuality.
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2022-12-27 22945
Practical Luxury -- The Analysis of Hellessy The Womenswear Designer Brand
Sylvie Millstein launched Hellessy in 2012 from her Soho studio, where she has since captivated women with her signature designs. Each Hellessy collection is produced locally and ethically in NYC, with an acute mindfulness to detail. Hellessy focuses on timeless pieces that can be worn over and over again, with an inherent sense of laid back glamour.
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2022-09-17 80042
Time -- The Runway Analysis of Peter Do
As a comment on the pace and rush of fashion, Do titled his collection Time. “I was thinking about how we always seem to be running out of time in this industry. As a designer and brand, we are always living in the future and never in the present. This collection marks a period where, for the first time in a while, I feel present; where I’ve slowed down to savour those important moments in life.” His reflections manifested in what he called the “fundamentals” of his brand: The deconstruction of garments, a focus on the convertible wardrobe and transparency. Do played with androgynous codes in the exaggerated fits and volumes of suits, magnified classic shirts and exploded them into buoyant coats.
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2022-06-27 67463
Utopia Of Architecture – The Analysis of Eudon Choi The Womenswear Designer Brand
The Korean designer Eudon Choi launched his eponymous label in 2009 which has now arrived in many global premium designer brand stores as Browns and Luisa via Roma. Lucinda Chambers, the chief editor of Vogue, is also its loyal customer. Applying concise cutting and straight silhouettes with masculine sensibilities to womenswear design, it builds up a unique minimalism. Tapping into architectural aesthetics, the S/S 23 collection creates lively and minimalist silhouettes with hidden surprises, providing customers at all ages with a practical item that can be worn on different occasions.