In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.

This report analyzes and summarizes styles of designer brands, with the dimension of designer brands and the young lady style as the main line. Nowadays as the post-00s consumers increase, consumer group is younger and the aesthetics of elder group tends to be girlish, which draw much attention on the young lady style. This report depicts a sweet girl image, from perspective of item details (puff-sleeved suits, puff sleeves and bwknot shirts), crafts (tucked waisted dresses and trench coats with spliced materials), and pattern (light-colored prints).

In recent months, the sophisticated elite style has been active on big fashion brands, fashion bloggers, fashion week street snaps, designer brands and buyers' websites. And the clothing collocation of this style is also heated. This style uses fluent cutting and exquisite details to display the able and experienced feel. Some items of designer brands also switch towards this style. Shirts, suits, dresses, skirts and suit trousers become key items of displaying the able and experienced feel, and gain much attention.

As the largest clothing wholesale market in China, Guangzhou influences the garment markets in Southern China. This report analyzes styles in wholesale markets, such as UUS, Huimei, Baima and Shisanhang. Styles have obvious regional features, and patterns are also changed. The fleece and berber fleece display the warm quality sense of autumn and winter. Styles in A/W 19 are simpler but more utility. The emerging crafts like pearlescent fabrics, cutout and woolen combination present the trend of Guangzhou wholesale markets. In addition, POP will still focus on spring styles in January.

In the spring of March when summer is coming, flowers are blooming like brocade, and the tender and colorful scene full of spring feel is like girls' romance and sentiments. This report elaborates mainly bright and colorful color tones, some neutral colors and quietly elegant color tones. This report uses S/S 2020 emerging designer brands as the main data source, the young lady style as the main melody to take you into the beautiful and romantic time through colors and lead you to experience the pure and hopeful girls' world.

The demand for both fashion and comfort make knit fabric the focus. The fabric is favored by designers with its breathable and moisture-wicking advantages and its producibility. The combed jersey, terry knit, knit corduroy and fleece are dominant in knit fabrics of the new season. The fabric is combined with exaggerated trendy patterns, color-blocking and embroidery to endow the fabric with new vitality.

According to data analysis of the TOP 100 downloads of women's shirts in October, the simple & sophisticated style is dominant. Floral and plant printing is the mainstream. Maximalist printing increases a bit. Cutout gains rapid growth. Splicing and deconstruction are steady.

This report concludes key items for A/W 19/20 in South Korean wholesale markets, department stores, well-known buyer stores and designer brand collection stores. It also analyzes key items, crafts and fabrics in the market, and recommends some local designer brands in South Korean.

The shirt is an important item for spring and summer. In S/S 2020, shirts highlighting comfort and individual elements or other classic details take a large proportion. They break the stereotypes of shirts and integrate comfort and practicality.

Valentino S/S 2020 is one of the most expected and spectacular fashion shows and just ends up in Les Invalides. In this new season, it is inspired by the grisaille in 16th century. Grisaille is a special painting technique using one color only. This kind of painting is helpful to view the shape and feel the volume so the shape and volume are very eye-catching without various shadows. This monochrome technique abandons the complicated, inherits the essence, and restores the real look of high fashion.

The Premiere Vision Paris is still the top large-scale textile fabrics exhibition in the world. The A/W 20/21 Designs exhibition is open in September. The pattern area in the Premiere Vision Designs breaks the limits of seasons, changes the previous color tones of the bright summer color palette, releases the gloomy and dark sense of autumn, and stresses the relations between imagination and the nature. The shadows and flowers from mixing plants wake up the soft female style. The natural texture, marbling and dots explore the sustainable and innovative application. The creative designs like the new wax print, folk pattern and oil paints can be the innovation advantages to overcome the industry adversity in the future.

In August, smart leisure and business styles see a rise. Street style rises steadily. Checks, stripes and letters are dominant in this season. Splicing stays the same, while printing elements see a decrease. Applique makes a comeback.

In next spring, the first female agent 007 will show up. The inspiration source of Max Mara 2020 S/S garment is based on the wardrobe for this heroin. This kind of female elegance in Bond style comes from designers' praise for the new 007. In this season, Max Mara stages a wonderful "female spy" drama for us. Models are in gray workwear with the spiffy double braids like scorpion tails and lips in black and red, mysterious and elegant.

Designer brands shirts begin to abandon the complicated designs and pay attention to wearability and comfort. The classic streamlined silhouette is unfailingly appealing. The asymmetric shape combines conventional silhouettes and creative designs, and at the same time fresh elements are added to create funny and novel shirts.

According to August statistics on women's shirts, simple sophistication is prominent, followed by deconstruction linen&cotton, youthful elegancy and avant-garde brand. On pattern, plants and florals, stripes and checks are dominant, and small animal patterns are also seen. Knots, piecing, ruffles and gathering are key crafts.

In June, Both smart casual and business styles see a decrease, while street and rune arts see an obvious rise. Checks, stripes and letters are dominant. Embroidery, print and splicing see a rise.

Tie-dye is still popular. On August 17, 2018, POP forecast the transformation to regular textures. From JNBY and ZUCZUG's items, the forecast is in line with the direction of the market.

In Hangzhou's retail markets, we can see the tweed coat, set and vest stand out for pre-fall.

For S/S 2020 trunk shows, checks, letters and panelling are key. The updated crisp Hawaiian shirt appears. The neckline in this season stands out.

For pre-fall 2019, the lady style in show windows and in-store images shows simple, natural and comfortable qualities. Orange yellow is the key bright color, and earthy tones are mainly used. The autumnal shirt and trench coat are key items.

The lady style dominates S/S 2020 trunk shows. Placement embellishments and details are emphasized. Binding and new placement forms are applied with lace to add cosiness and fashion.