M essential is the personal fashion brand founded by the well-known Chinese designer Ma Kai. M ESSENTIAL NOIR is a girlswear line released to display the younger images of oriental girls. The brand mixes the cultures and aesthetics in both east and west, and blurs the definition of region and race. Ma Kai integrates classical oriental aesthetics with contemporary fashion.

The Comprehensive Womenswear Market Analysis of Korean Dongdaemun Market（Part Four)

The Comprehensive Womenswear Market Analysis of Korean Dongdaemun Market

The comprehensive analysis of Spring/Summer 2023 men’s runway show will introduce you the detail designs on those key positions: collars, shoulders, plackets, hemlines, waists and leg openings. Besides, laced-up design, buckles, patchwork and pockets are also the noteworthy details.

Sunnei Spring/Summer 2023 collection found inspirations from 1990s and provided a utilitarian daily wardrobe. Tartans, vests, low-rise pants and leather jackets drove the Y2K aesthetic to be mature and practical. Activewear shared the stage with evening designs, including a charming halter-neck dress with sequins peeking from a slit, and sparkly and roomy overalls.

The A/W 22/23 campaign tells the story of struggling about men in their different life stages. Every fight and change in the life is an experience of growing and the approach toward a better ego.

For Fall/Winter 22/23 collection, the creative director Kean Etro starts an adventure for young people through saturated colors and loose cuts. The free and romantic dressing in this season exudes an easy and free spirit. Signature paisleys are combined with wolves, thorns and roses to show the growth from teenagers to adults.

Rejina Pyo is a London based fashion brand built upon a philosophy that explores dressing as an everyday phenomenon, both mundane and extraordinary, for women all over the world. Wanting to contribute something special to this daily ritual, their vision is to create modern, wearable pieces that encourage individual instincts and maintain relevance and quality over time. Rejina Pyo is not concerned with promoting quick or short-term trends, instead they are focused on building long term relationships and evolving with wearers over time.

Seoul-based womenswear label Lesugiatelier—formerly SU GI—designs for the self-assured. Under the creative direction of Jinsuk Kim, the label gives classic tailoring archetypes and urban staples a futuristic, somber-chic twist, yielding androgynous silhouettes that glimmer with an untamed allure. Its detail-oriented collections—accented with asymmetrical draping and revealing cutouts—range from office-ready attire like structured power blazers and velvet lace-trimmed tops to streetwise gear like bulky bomber jackets and pipe-leg trousers with a pleated skirt stitched to their front. Infused with a maverick sensibility, Lesugiatelier makes tailored daily wear for the sophisticated enfant terrible.

As a comment on the pace and rush of fashion, Do titled his collection Time. “I was thinking about how we always seem to be running out of time in this industry. As a designer and brand, we are always living in the future and never in the present. This collection marks a period where, for the first time in a while, I feel present; where I’ve slowed down to savour those important moments in life.” His reflections manifested in what he called the “fundamentals” of his brand: The deconstruction of garments, a focus on the convertible wardrobe and transparency. Do played with androgynous codes in the exaggerated fits and volumes of suits, magnified classic shirts and exploded them into buoyant coats.

Delving into the rich world of arthouse cinema for the Men’s AW22 collection, Paul Smith spotlights the unique aesthetic techniques of film’s greatest auteurs. Incorporating lavish textures, a cinematic palette and otherworldly photo prints, the collection culminates in a self-assured new look for the season.

Established in 1976 in Harajuku, Tokyo, BEAMS started out as an American lifestyle shop. A pioneer of lifestyle retailing, BEAMS shops are finely curated with an international selection of designer wears and in-house private labels. With more than 150 shops across Japan, Hong Kong, Beijing, Taipei, and Bangkok, BEAMS has grown into a major lifestyle retailer with businesses in fashion, home furnishing, arts, café and dining. In 1999 the brand started BEAMS PLUS, a collection built on the timeless, American styles that BEAMS was originally founded on; a pursuit of authenticity in next-generation casualwear.

Condition Analysis: (1)We can see from the Amazon statistics that womenswear shares 43.27% of the market; men’s takes 22.97% of the mix and boyswear&girlswear&infantswear take 9.87%. Professional sportswear shares 7.49% of the market. (2)In August, underwear&sleepwear(24%) is the most popular category, followed by tops(15%) and dresses(13%). Data Inspiration:(1)Driven by the influence of outdoor camping and urban riding, the market of professional sportswear and kidswear has great potential. (2)Based on the need for lounge and thermal dressing, underwear&sleepwear is an increasing category.

Founded in 2013 in East London by Saeed and Katy Al-Rubeyi, Story MFG is a practice of artisanal craftsmanship inspired by the preservation of our natural world. Deeply rooted in sustainability and zero-waste production, the label prides itself on its transparency in process, environmentally conscious manufacturing, and the integration of traditional, time-honored techniques in garment dying and construction. Vintage workwear and military uniforms serve as the templates for functionality and durability, while organic dyes derived from tree bark, jackfruit, and natural indigo create kaleidoscopic colors that insulate the label’s bohemian spirit. Working with artisans from around the world, the hand-made charm of Story MFG becomes apparent in the off-kilter knit sweaters, embroidered linen tops, and crocheted hats and bags while a relaxed and inviting ease permeates the aesthetics, welcoming you into the free-flowing world of Saeed and Katy. Reverence to the heritage of artisanship is felt in every piece, while fashion as a form of activism persists as the label’s raison d’etre.

Spring/Summer 2023 menswear trunk shows center on creative patterns and details. Stripes, animals, letters, photos and camouflage have been the mainstream elements. Multiple techniques improve the tension of clothing. Collars and pockets enrich the layers through contrast colors and materials. Driven by the casual vibe, streetwear, cutting-edge clothes and workwear show unique personality.

With only a few, short years in as a burgeoning design label, Charaf Tajer’s Casablanca has shown no signs of slowing down. For Spring/Summer 2023, the brand upped the ante in Paris and utilized a horse pen stage setting to showcase its western-inspired collection. Working from three different themes – Vaqueros, Phantastica and Nature & Architecture – Tajer presented distinct clothing elements based on an overarching “Future Optimist” approach.

City Boy fashion is a mash-up of Japanese leisurewear and American streetwear, with aspects such as military uniforms, tooling, and even functionalities included to create a diverse look. The overall tone of the match is characterized by mixed and stacked wear. City boy is not just a style of dressing, but also a life concept.

1.ZEGNA and Real Madrid are proud to announce a unique partnership in which ZEGNA will become Real Madrid’s Official Luxury Travelwear Partner. 2. To celebrate the new chapter of ZEGNA, a new store was opened in One Central Macau, providing a modernized and pragmatistic space for gentlemen. 3. Zegna Summer 2023 collection created a light and innovative menswear wardrobe by different materials and colors, and offered infinite possibilities to this summer.

Jonathan Anderson is a fashion designer and the founder of JW Anderson. Anderson is known for his eponymous label and having served as the creative director of Spanish luxury house, LOEWE. He launched his own menswear collection shortly after in 2008. The rising success of Anderson's JW Anderson label allowed him to secure a second NewGen sponsorship and led to a collaboration with high-street retailer, Topshop in 2012.

Thom Browne, (born 1965, Allentown, Pennsylvania, U.S.), went to New York City in 1997 to pursue a career in the fashion industry, first working with a tailor, then as a salesman for Giorgio Armani, and later as a designer for Club Monaco. Browne launched a line of made-to-measure menswear in 2001, and his signature soon became impeccably tailored suits in traditional navy wools and gray flannels skewed with shrunken proportions. His designs initially shocked the fashion world but soon came to lead the trend of slim-fitting menswear. Browne drew much of his inspiration from classic mid-20th-century American style and incorporated preppy details such as grosgrain trim and short trousers shown with exposed ankles.

White Mountaineering is a Japanese outdoors-inspired label founded by Yosuke Aizawa after years of working as Junya Watanabe's assistant at Rei Kawakubo's COMME des GARCONS. As one of the few designers who adhere to outdoor styles, Aizawa expresses the perceptions and emotions about life through his design. The brand concept lies in the imaginative integration of design, utility and technique and a focus on patterns, colorways and tailoring. It fuses pragmatism with a retro aesthetic to create pieces with high-quality fabrics, structured silhouettes and a high-tech performance. Besides collaboration with UNIQLO, the brand also teams up with GRAMICCI, Danner, and Barbour to release cooperative collections.