Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Forsake the Past -- The Analysis of AMBUSH The Menswear Designer Brand
AMBUSH began as an experimental line of jewelry – innovative pop art inspired designs capturing a distinct Tokyo aesthetic. With apparel created as a canvas to complete the story, AMBUSH evolved into designing unisex collections. The brand made its Paris debut in 2015 with VERBAL & YOON being listed as two of Business of Fashion's Top 500 people influencing the global fashion industry for 4 consecutive years from 2015. Vintage Americana is conflicted with hip-hop unexpectedly to present patterned T-shirt and military ornaments, which reflects the fearless spirit and charm of the founder.
Retro Street Fashion -- The Analysis of Children of the discordance The Menswear Designer Brand
Children of the discordance established by Hideaki Shikama in 2011. Inspiration coming from recollections of fashion and music beginning with the 90s and onwards. Updated and Upcycled items from personal collection of archives and vintage sourced worldwide over the many years, Hideaki Shikama focuses on respect for craftsmen, creators, and producers, working beyond the concept of fair trade for production that creates the sophisticated one off products expressing the attitude of "DISCORDANCE".
Retro Art -- The Analysis of Billionaire Boys Club The Menswear Designer Brand
The American designer Pharrel Williams was grouped with some Japanese designers, as the founders of NIGO and BAPE, to establish a global fashion label Billionaire Boys Club in 2003. To echo the street and retro fashion, tie-dyed craft, extravagant prints and plaids are all appeared on clothing. Astronaut logo, stripe and graffiti diversify the clothing all year around.
Crash on the Screen -- The Analysis of SUNNEI The Menswear Designer Brand
The Italian fashion label SUNNEI was founded by Simone Rizz and Loris Messina, a buyer and a window dresser of GUCCI. With the brand motto that "Everyday I wear SUNNEI", its unencumbered and relaxing concept presents fresh and warm colors and materials. SUNNEI is good at transferring the laid-back Italian lifestyle to their ideas and using a tenderer way to subvert the conventional impression of Italian customization. SUNNEI must be a rare, quiet haven in this suffocating fashion trend.
Color Analysis of Menswear Runway(Purple Series)
Purple is mainly used on menswear design to express the romantic tonality or street fashion attitude. Different hues and saturations can bring different dressing experiences. Orchid Hush(PANTONE 13-3805 TPG), African Violet(PANTONE 16-3520 TPG), Deep Lavender(PANTONE 18-3633 TPG), Zinfandel(PANTONE 19-1522 TPG) and Shadow Purple(PANTONE 19-3217 TPG) are the main colors for S/S 2022 menswear fashion weeks. We can see individualized expression and steady tonality from most brands. Orchid Hush better underlines the romance of men; while Shadow Purple and Deep Lavender focus on the street fashion and create positive and youthful expressions.
Redefinition -- The Analysis of BOSS The Menswear Luxury Brand
BOSS A/W 2021 collection breaks the collocation rules and captures the next-gen spirit. Inspired by the Big Sur in California, tensive and thick colors interpret individuality and create a brand new visual effect. No matter the loose woolen jacket or the casual puffer, BOSS drawn inspiration from the classics and interpreted the modernized dressing from a creative perspective, which subverted the visual imagination and fused classics with creativity.
Classic & Creativity -- The Analysis of Hermes The Luxury Menswear Brand
The collection of this season has started a new chapter about being active, bold and confident. Breaking the boundaries between indoor and outdoor, Hermes menswear brought a show with rhythms and changes. Its free attitude overcame the traditional restriction and explored a new vision. Unique and lively postures exuded the inner power from the casualness. Gentle tailoring was combined with elegant and neat styles, and the multiple design was rather distinctive.
The Color Analysis of Menswear Runway丨Neutrals
Broadly speaking, neutral colors are the mixtures of red, yellow and blue in different proportions. However, in a narrow sense, neutrals colors are those colorless colors(black, white, gray) and low-saturation earthy tones. In the S/S 2022 menswear fashion weeks, Almond Buff(PANTONE 14-1116 TPG), Honey Mustard(PANTONE 17-1047 TPG), Clay(PANTONE 15-1231 TPG) and Arabian Spice(PANTONE 19-1245 TPG) were the main neutral colors. We can see the perfect presentation of men's elegant and understated temperament from practical and functional clothing. Clay with high inclusiveness pays attention to the casual and elegant scent; Arabian Spice is used more on leisurely outdoor items.
Freeze the Tension -- The Analysis of GUCCI The Benchmark Menswear Brand
From the campaign film of GUCCI A/W 2021 collection Aria, the secret hotel room creates a private and sexy romantic atmosphere. Mert and Marcus shot a contemporary and avant-garde film, which froze the love reform and desire tension.
Return to the Origin -- The Analysis of Norse Projects The Menswear Designer Brand
Norse Projects is a Copenhagen-based streetwear brand founded in 2004 which maintains the minimalist design concept of the northern Europe. Norse Projects develops seasonal menswear and womenswear, fuses street fashion and classics with high-end fashion, and also focuses on the performance and functionality. A series of technical products, including outerwear, rain coat and sportswear, are provided. Except for its minimalism, the products of Norse Projects are also known for the high quality. Hats and caps are produced in America, and other products are all made in Europe.
The New Land -- The Analysis of CHENPENG The Menswear Designer Brand
CHENPENG is a namesake fashion brand founded in London in 2015. His works can be defined as the One-sized Fashion, speaking for the minority with special body sizes. In Peng's design aesthetics, there are no boundaries between beauty and ugliness. Instead, he focuses on accentuating personal features. Peng designs pieces suitable for both over-sized and skinny masses by comparing different body shapes among various individuals. Blurring the boundaries between genders and even races, Chen Peng is also known as a designer who specializes in puffa jacket.
Urban Techwear -- The Analysis of Eastlogue The Menswear Designer Brand
Founded in 2011, the Korean fashion brand EASTLOGUE adheres to the combination of traditional American style and modern leisure. Inspired by hunting, hiking, fishing and military, the brand uses modern technical fabrics and classic styles for reinterpretation and becomes a new force.
Continue the Classic -- The Analysis of CULLNI The Menswear Designer Brand
Founded by Kazuhiko Ando, the young Japanese brand CULLNI is named after the word "Cull" and "Nifty". The products in every season are presented by male and female models, which is harmonious, unified, natural and fluent. Although the products are not designed for couples, they have high reference value. There is no clear boundary between menswear and womenswear. CULLNI pays more attention to a self-focus attitude. All in all, the brand provides us with exquisite daily design, comfortable materials and tailoring, and outstanding visual effects.
Military City Boy -- The Analysis of WTAPS The Menswear Designer Brand
WTAPS is a Japanese fashion label founded by Tetsu Nishiyama in 1996, whose core spirit is "Placing things where they should be". As a lover of skateboard, motorcycle and other street cultures, Tetsu Nishiyama also takes military uniform as the main line. We can see the perfect fusion of oriental Daoism and American military culture.
Enjoy the Journey -- The Analysis of White Mountaineering The Menswear Designer Brand
Founded by the designer Yosuke Aizawa in 2006, the Japanese brand White Mountaineering combines outdoor designs with functional elements. As a brand between streetwear and fashion, White Mountaineering pays more attention on patterns and colorways to express designer's emotion and understanding of life. What the "White" stands for is not winter, but the color of city. The brand tries to create outdoor clothing which is related to our urban life. Design, utility and technology are perfectly fused together through imagination. Since its birth in 2006, White Mountaineering has combined utilitarianism with retro aesthetics and taken fabric refinement, silhouette & structure and technical performance as the core of design.
Break the Definition -- The Analysis of 7440.37.1 The Menswear Designer Brand
The avant-garde Chinese streetwear brand 7440.37.1 is named after the accession number of argon, a kind of inert gas. "Inert" has become an ideology. The brand aims at getting inspiration from our daily life and transferring it into clothing design. Color, tailoring and fabric is the only media for 7440.37.1. Different from other streetwear brands, the brand centers fabrics and crafts around the topic of microorganisms.
Tokyo Daywear -- The Analysis of Facetasm The Menswear Designer Brand
FACETASM was founded by designer Hiromichi Ochiai (previously worked at Comme des Garcons and Undercover) in 2007. Its creative, bold and extravagant tailoring has become the main reason of its popularity, and FACETASM is also known as the cultural essence of Tokyo culture. Pioneering street elements blur the boundary of genders. Rich collage is combined with irregular silhouettes and layers to transfer the rebellious punk attitude into practical items.
Colorful Autumn -- ZOE MELODY The Korean Kidswear Designer Brand
ZOE MELODY is a high-quality kidswear brand which respects the innocence of kids and their own tempo. It is a brand that you can wear freely at any time and any place.
Anti-fashion Catcher -- The Analysis of Margaret Howell The Menswear Designer Brand
Margaret Howell is a British namesake fashion brand, which is a representative of minimalist and low-key British fashion. Neutral colorless colors are paired with textured fabrics and detail processes to exude a thick British accent and high recognition. Although the design of Margaret Howell is always against the fashion trend, it has achieved remarkable success via designer's constant pursuit of design concept, fabric selection and producing craft.
Unfix Usual -- The Analysis of EFFECTEN The Menswear Designer Brand
EFFECTEN is a Japanese fashion label founded by Kentaro Hamanaka. Its diverse designs present us the unique street fashion, and sporty elements are also integrated to show genderless colorways. Loose jacket is paired with oversized check shirt and detailed snaps to fully present the unlimited fashion style of EFFECTEN.
Contrasting Fusion -- The Analysis of MARTIN ASBJØRN The Menswear Designer Brand
MARTIN ASBJØRN is a namesake fashion designer brand founded by the Danish designer in 2014, which features its luxurious yet low-key aesthetics and focuses on craft, detail and high-quality materials. Modern tailoring concept is fused with casual clothes to create the daily wardrobe for contemporary men. Martin Asbjørn also loves the presentation of retro sporty elements and the fusion of cultures, which leads the consumers to the fashion trend of last century.
Wandering Poet -- The Analysis of Greg Lauren The Menswear Designer Brand
The nephew of Ralph Lauren, Greg is good at tearing traditional menswear apart and regroup the pieces together to present latest collections. Just as what he said,"Only clothes that are worn have life." Deconstruction, splicing, water-washing and distressed effect are commonly used to make it hard to find two same pieces of clothes in every collection.
Practical Styling -- The Analysis of DIGAWEL The Menswear Designer Brand
DIGAWEL was founded by Kohei Nishimura in 2006. Compared with other Japanese brands, the low-key DIGAWEL hopes to abandon all the standards of clothing and create designs with brand identity.
Escape from the Crowd -- The Analysis of ROARINGWILD The Menswear Designer Brand
Established in 2010, ROARINGWILD focuses on the in-depth conception of details, creates a great product system with flexible design and expresses products in multiple dimensions. It is a streetwear brand based on URBAN STREET style. At the same time, it is also a platform dedicated to the creation and dissemination of local youth culture in the fields of life, art and music.The brand is more like a forerunner, adhering to the life philosophy of street culture, and encouraging young people to express their own opinions through the attitude of 'ROAR'.