Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Italian Sweetheart -- Monnalisa The Refined Kidswear Brand
The Italian kidswear brand Monnalisa has attracted all the parents, who are chasing for fashion and paying attention to the personal expression of their kids, through its fashionable, unique, personalized, naughty and childlike styles, colors and fabrics. The brand provides customized clothing for 2-16-aged charming boys and girls from over 60 countries.
Future Ecology -- The Analysis of Marine Serre The Menswear Designer Brand
Marine Serre founded the namesake brand in Paris, France in 2017. And the brand is known for its avant-garde, modern and bold design styles. Its signature moon printing and regenerated materials take inspiration from Arabic culture and present individualized fashion looks. Marine Serre fuses avant-garde sportswear with linear silhouette and high-level customized style to present the unique tailoring and the in-depth understanding of color and silhouette. The brand interprets the value and concept of ecological futurism. Except for the exploration of diversified fabric splicing and reformation, experimental requirements for design, fashion manufacturing and supplement have also been launched. Meanwhile, hi-tech sports fabrics made by recycled materials are connected with the delicate woven fabrics, which reveals the distinctive interpretation of traditional French haute couture.
Shirt -- The TOP Ranking of Boys' Wear
Based on the analysis of interaction data of POP users in May, J-korea and smart casual are the main styles of boys' shirt. Stripes & checks is the major pattern element, and splicing and positioning printing are the noteworthy crafts.
Functional Combination -- The Analysis of ATTEMPT The Menswear Designer Brand
ATTEMPT is an independent designer brand founded in 2015, which calls for the innovative expression and cultural transmission. Creative materials and restructured clothing structure are the design core of ATTEMPT. Its delicate tailoring, detail and fabric accurately handle the style of urban techwear and accentuate the rationality of daily wear. Artistic elements are injected into the styles and functions the meet the trendy urban techwear fashion, which ensures the multi-occasional practicality and also exudes its unique aesthetics. The changes of tailoring and materials interpret the brand concept -- creative structural restructuring. ATTEMPT has already become a pioneering techwear brand in China.
A Journey of Retro Romance -- The Comprehensive Analysis of Korean Namdaemun Kidswear Wholesale Market
Dongdaemum and Namdaemum are the two biggest wholesale markets in Korea. Founded in 1964, Namdaemum Market is a large-scale traditional wholesale market of kidswear, menswear and womenswear. And it occupies the largest share of Korean kidswear market, over 90%. There are over 400 stores in this kidswear shopping paradise, including BURDENG, MAMA, PORKY, WON, and TOPLAND. Most brands and stores have their own independent production bases and circulation channels. Their designers keep producing individualized goods and ensure the unique styles.
Delicate Yuppies -- The Analysis of UNDERCOVER The Menswear Designer Brand
The various styles of UNDERWEAR are presented in 3D modeling this season, including high-neck wide-waist suit, all-over printed shirt, leisurely sweater paired with beret, street-style gold chain, and western-style denim jacket. These changes are seemingly abstracted from video games. The movement of 3D models and the low-saturation grayish filter produce a weird visual experience.
Scandi Fashion -- The Analysis of Acne Studios The Menswear Designer Brand
Acne Studios was founded in Stockholm, Sweden in 1997. The founder and creative director Jonny Johansson integrates and interprets his own thick interest in photograph, art, architecture and modern culture through ingenious designs. The Scandi style of the brand shows high recognition and minimalist, fashionable and creative styles.
Weird Dream -- Caroline Bosmans The Kidswear Designer Brand
The style of the Belgian designer Caroline Bosmans is bold and avant-garde. Haute couture, romanticism and urban streetwear are combined together. Its abnormal tailoring and delicate fabrics maintain the freshness, and break through the boundaries of styles and genders.
The Star of Hope -- The Analysis of Ester Hsu The Womenswear Designer Brand
ESTER HSU was founded by Lyu Mo in 2017. The designer is good at using his minimalism to integrate lace and bow ties, which presents the minimalist girly elements. Basic crinkled bow ties are combined with simple silhouettes. Inspired by his daughter Ester, designer maintains the brand style and hopes to find new meanings from the perspective of little girl.
Fitted Editing -- The Analysis of Randomevent The Menswear Designer Brand
The latest Randomevent S/S 2021 lookbook -- SEEING IS EDITED was officially released. The collection is full of warped prints that represent the many distorted perspectives that are expressed through social media. This message translates across the series of streetwear designs and includes classic silhouettes including knitwear, double rider jackets made from leather, and more.
Minimalist Industry -- The Analysis of A-COLD-WALL* The Menswear Designer Brand
The first image of A-COLD-WALL* must be that cool guy with cold looks. However, Samuel Ross has integrated many experimental ideas and functions into the design. A/W 21/22 collection uses functionality to create the practical space. Its neat industry style shows minimalist yet pioneering plackets.
Basic Antinomie -- The Analysis of Maison Mihara Yasuhiro The Menswear Designer Brand
The Maison Mihara Yasuhiro A/W 2021 collection Basic Antinomie wanted to tell us that,"When we think rationally according to modern global thinking, we always result in a paradox. This is because it's beyond the possible experience of the limits of one's own reason." Basic daily clothing is complemented with raw edges, overlapped sleeve, heterogeneous splicing and distressed design. These deconstruction designs interpret the contradictory and unexplained conditions in our lives. Designer tries to find to balance of the whole silhouette to fully concretize the thoughts.
Intellectual Styling -- The Analysis of UNITED TOKYO The Womenswear Designer Brand
The popular Japanese designer brand UNITED TOKYO was founded by the fashion house TOKYO BASE IN 2015. Its brand concept "ALL MADE IN JAPAN" ensures that all the cloths, production and manufacturing are made in Japan. The producers and factories of every item are selected strictly. And each item of UNITED TOKYO reveals the Japanese craft and aesthetics.
Elegant Lifestyle -- The Analysis of ELENDEEK The Womenswear Designer Brand
ELENDEEK was founded by the formal creative director of MERCURYDUO -- Yuka Watanabe in September 2016. The brand concept "Contemporarily Elegant" wants people from all ages to enjoy the fashion. ELENDEEK pays attention to the silhouette tailoring of every item. And heterogeneous splicing and color changes further strengthen the beauty and fashion.
Morocco Style -- The Analysis of Casablanca The Menswear Designer Brand
Inspired by Morocco, Charaf Tajer takes the patterns of poker as the theme of A/W 21/22 collection, which transcends gender and age. Iconic printed pattern, thick colors and gorgeous court style bring the intensive visual impact. The pearls and pleated shirts of models soften the masculinity.
Shirt -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women's shirt of POP users in April and May, simple sophistication, youthful elegancy and cotton-linen deconstruction are the noteworthy styles. The details on collar, placket and hem are important. The application of stringy selvedge, pleating and cutout has become the mainstream. The popularity of pleating is higher than last month.
Free and Healing -- The Analysis of Highlight Studio The Menswear Designer Brand
Founded by Or Yair Bitton in 2018, the Israeli designer brand Highlight Studio focuses on modern tailoring, details, and high-quality sewing. Creativity reinterprets classic products. This brand also conveys the sense of freedom, innovation, and boldness.
Casual Girl -- The Analysis of SJYP The Womenswear Designer Brand
Korean designer couple Steve Jung and Yoni Pai founded the brand SJYP after graduating from Central Saint Martins and London College of Fashion respectively. Their brand finished its debut on London Fashion Week in 2014. Its street sport elements, minimalist retro denim, and chic styles sweep the Korean fashion world. Charming SJYP S/S 21 collection uses multi-finished denim, diverse splicing, and striped fabric splicing. Besides, the latest golf collection presents a unique and distinctive summer feeling.
Shirt -- The TOP Ranking of Girls' Wear
Based on the interaction data and the professional market research in May, J-Korea, smart casual and emerging design are the dominating styles. The proportion of cotton-linen style improved in May. Illustration is the trendy element for patterns, and the proportion of pastoral floral pattern is decreased. Ruffle is still the most important craft for S/S girls' wear, followed by placement embroidery and pleating.
A New City of Fashion -- The Comprehensive Analysis of Chengdu Menswear Wholesale Market
There has been a rapid improvement of the fashion status of Chengdu in the last decade. It is a city of economy, commerce and culture, and also a leader in fostering young fashion consumers and cultivating fashion culture. The leisurely life attitude of west-southern China leads to the consumption concept of chasing enjoyment. Young generation have also gradually become the main force of Chengdu consumption. This report will analyse the business district and buyer stores around Chun Xi Road. The whole younger style pays more attention to the individualization and self-attitude. Those stores with gathered niche designers are also the popular spots for Chengdu citizens.
Trendy Colors in the First Quarter -- The Color Analysis of Menswear Market
This report makes a comprehensive analysis of retailing market, street snap and Ins blogger in the first quarter. Compared with the S/S 2021 runway data, the growth rates of colors in markets tally well. The most increasing colors in the first quarter are pink, yellow, blue, green and purple. And this report will analyse the hot styles and looks of these five color tones.
Independent Women -- The Comprehensive Analysis of Fresh Womenswear Designer Brand
Women in this new era are having strong awareness of being independent. They are confident, cool and tensive. And this independent and fresh fashion style is popular in the market. Notably, in the coming explosive era of China market in 2021, domestic designer brands are more noteworthy. The condition provides both opportunity and challenge to those Chinese designer brands. This report will take Ourhour and Yoeyyou as the representative brands to analyse the key items and design details.
New Vintage -- The Analysis of Initial The Menswear Designer Brand
Initial is a composite Chinese brand founded in 2000. And the latest S/S 2021 collection brings outdoor elements and injects coolness into dull daily lives. Semi-formal clothing is fused with street and camping elements. Dark colors make fashion more understated and mature. Multi-pocket running vest, air-permeable light trench coat and training shorts with liner perfectly presents layers and practical New Vintage style.
Elephant In The Room -- The Analysis of FMACM The Menswear Designer Brand
"We are all blind, and we are touching an elephant called world." "Elephant" and "Blind man" of FMACM represent those obvious problems which people want to avoid and neglect in the current society. Key information is lost during this filter process. The new collection Elephant In The Room expands the communication between brand and consumers, and extends the concept of weakening recognition. FMACM refines and demonstrate this concept from the perspective of both individuals and social groups. The latest clothing collection is launched with the integration with mosaic art.