RHUDE is an American streetwear brand founded by Rhuigi Villasenor in Los Angeles in 2013. The brand combines the rebelliousness of Grunge with a sense of luxury, resulting in a unique style. The name "RHUDE" is derived from the word "Rude." Rhuigi, having grown up in a strict school and family environment, sees it as a way to rebel against such rigidity. Since its inception, RHUDE has created many popular items, including the traxedo pants, Marlboro shirt, cargo pants, and more, which have been worn by celebrities like Kendrick Lamar, A$AP Rocky, Justin Bieber, and others.

3.Paradis is a French-Canadian contemporary ready-to-wear brand by Creative Director Emeric Tchatchoua. Established in 2013, the brand was founded on a message of freedom, hope and universalism informed by the journey of life. Central to this is storytelling through the language of symbols which have come to define the brand’s visual signature.

MARRON EDITION is a creatively designed brand founded by a small collaborative team. The brand specializes in presenting its unique design concepts through a minimalistic design style, using simple elements to create a lightweight, retro-inspired atmosphere while combining the latest fashion trends to create perfect matching items. In the 2023 Spring/Summer collection, a simple, succinct design style is used to create a classic professional image, with a combination of minimalistic and retro color styles that present a popular and trendy, Korean-style female professional image.

Established in 2003, Pushbutton has made a name for itself in the fashion industry with its unique, quirky, crazy, and fun designs which embody the brand's style and attitude. The brand's founder and creative director, Park Seung Gun, drew inspiration from a lyric in Madonna's "Hollywood" - "push the button" - which led him to create the brand.

The DKNY brand was founded in 1989 and from the beginning, it provided a fresh interpretation of the different cultures and lifestyles found in New York. DKNY depicts the zeitgeist of different cultures and lifestyles in New York with a more avant-garde, fashionable, and casual approach. It uses a completely different language to express the brand's charm. DKNY's consistent design philosophy is the practicality and comprehensiveness of clothing, which meets the needs of wearing in various occasions. The brand incorporates the independent and free spirit of New York into its design, and adds a special youthful vitality, gradually evolving into an international metropolitan style representative in the fashion industry.

The Analysis of Lanvin The Luxury Menswear Brand

RECTO was founded in Seoul, South Korea in 2015 by designer JUNG JI YOUN. Prior to establishing the brand, JUNG JI YOUN already owned a boutique shop in Korea that primarily sold obscure fashion items with impressive designs. It was being exposed to these unique and innovative clothing designs that JUNG JI YOUN began to develop an interest in fashion design, and the desire to pursue fashion design grew stronger with time.

Satchi's 2023 Spring/Summer collection takes the theme "to inter-be" and draws joy and vitality from the abundant spring and nature. Joining forces with the sun, wind, sea, and stars, every Satchi man will be immersed in a relaxed and vibrant atmosphere, feeling refreshed and rejuvenated like a new season. May you embrace the blue sky and flourish in the new season.

The MSGM 2023 Spring/Summer collection takes us on a journey to a beautiful utopia. Inspired by the novel "The Possibility of an Island," the designer reflects on the tense relationship between technology and nature, virtuality and reality. In the ad campaign, the interweaving of reality and fantasy presents a colorful utopian world.

May 2023 -- The Womenswear Market Analysis of Korean Dongdaemun

Giorgio Armani's 2023 Spring-Summer men's fashion collection perfectly blends exquisite elegance with smooth, slim silhouettes. In order to echo the elegant atmosphere of the season, neutral colors dominate this attractive collection, while silver accents and iconic geometric patterns add more business charm and achieve a harmonious balance between subtlety and delicacy.

In recent years, the trend has been to emphasize flashy styles, or perhaps people have finally become tired of large logos. After experiencing the global pandemic era, people have chosen the "Less is More", giving more importance to comfort and cleanliness and returning to the basics of Korean casual fashion. Korean-style clothing emphasizes natural casualness and is very suitable for daily work and commuting, as well as for people of all body types. Like the outfits worn by male characters in Korean dramas, it not only showcases a clean, fresh, and artistic sense of Korean style but also gives a warm and comfortable feeling through color combinations.

On Xiaohongshu, the views on Clean Fit have reached 80 million, with over 50 million discussions. Each fashion enthusiast has contributed their own interpretation of the style that balances clean comfort and fashion. In the future, we prefer things that feel more healing, comfortable and healthy. Based on this, the more natural and eco-friendly materials the better, which will become a new trend. "Clean Fit" is a stylish version of the "Athflow" style in the post-pandemic era. It has the relaxed feeling of athleisure, but does not overemphasize homewear, instead tends towards creating a relaxed and comfortable feeling with classic fashion items.

With strong emphasis placed on the importance of fabrics and intelligent fit, Ms MIN develops core classics that finds the balance point between the form and the formless. Subtle traces of delicate Chinese aesthetics join with robust production techniques to suit the pace of contemporary lifestyles. Each piece is an expertly cut manifestation of contrast. The synthesis of sportwear and sophistication, a marriage between masculine and feminine, the spirit of yin and yang.

As a very large and influential fashion expo in Asia, CHIC has always been a quality comprehensive resource platform which has integrated various functions such as trade negotiation, channel development, resource integration, international cooperation, market inspection, trend release, cross-industry cooperation, capital connection, etc. Since its establishment in 1993, CHIC has been constantly innovating based on the changes in the fashion industry and the market, growing together with Chinese fashion brands, and has been recognized as the promoter and witness of the development of Chinese fashion brands and the market.

Zara was established in Spain in 1975 and is a chain retail brand covering a wide range of products including men's and women's clothing, shoes, bags, perfumes, etc. It is a subsidiary of the Inditex Group. In the 2022 financial report released by Inditex, the parent company of the fast fashion brand Zara, sales for the 12 months ending January 31 rose 17.5% year-on-year to 32.6 billion euros. In terms of brands, the core brands Zara and Zara Home saw their sales surge by 21% to 23.76 billion euros last year.

Jacquemus is a French fashion brand founded in 2009 by self-taught designer Simon Porte Jacquemus. The brand name comes from the designer's mother's maiden name and is known as a representative of the "new wave of French fashion design". Jacquemus is adept at using storytelling to conceptualize and articulate the design of each collection. He is a designer full of sensibility, drawing inspiration from personal life and cherished things that touch his heart and inspire him to design unforgettable clothing collections. The minimalist aesthetic style, use of geometric shapes, interesting proportions and sexy silhouettes, fabric splicing and color collisions are all features of Jacquemus.

Cotton-linen is the most basic natural fiber. According to the analysis on A/W 23/24 menswear fashion shows in Paris, Milan and New York, POP Fashion divides the style of cotton-linen fabric into five styles: High Density, Water Wash, Fine Poplin, Diverse Stripes and Worn-out Effect.

On February 7, 8 and 9, the international creative fashion industry came together at Première Vision Paris at the Parc des Expositions, Paris Nord Villepinte to find inspiration, exchange ideas and build their collections of ready-to-wear, accessories (fashion jewelry, leather goods) and footwear for the Spring-Summer 24 season.

Zegna Winter 2023 collection closed out the Milan Men’s Fashion Week with a perfect finale show. Themed “The Oasi of Cashmere”, the winter fashion show offered five gray pieces, iconic Oasi Cashmere and related products to deepen the sustainable approach of Zegna Oasi. The discovery of more material possibilities rebuilds the cashmere menswear. The tension of silhouette better expresses the relaxing design and youthful attitude of designer.

Rejina Pyo is a London based fashion brand built upon a philosophy that explores dressing as an everyday phenomenon, both mundane and extraordinary, for women all over the world. Wanting to contribute something special to this daily ritual, their vision is to create modern, wearable pieces that encourage individual instincts and maintain relevance and quality over time. Rejina Pyo is not concerned with promoting quick or short-term trends, instead they are focused on building long term relationships and evolving with our wearers over time.