Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Simple Urban Fashion -- CROQUIS The Menswear Benchmark Brand
CROQUIS S/S 2020 collection is inspired by Yugoslav Monuments and Diego Rivera (Father of the Mexican Murals). These architectures symbolize people's good hope for the future via their silhouettes and lines. CROQUIS integrate architectural lines and shapes into designs, delivering an urban simple feel. Murals highlight a design sense and bring changes via simple form and bold color blocks.
Shirts -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's shirts in June, simple and sophisticated style and young lady style are main styles, while fashion leisure style declines sharply. Flowers are main patterns, and there remains a few stripes and animal patterns. Ruffle, splicing and embroidery gain much attention. Deconstructed styles decrease.
Abstinent Style -- The Comprehensive Analysis of Japanese Womenswear Designer Brands
Abstinent style feels independent and cold. Black and white dominate. Asceticism aesthetics prevails in Japan, and Japanese brands fully display this style. In the new season, abstinent style shows a little warmth, but "minimalism" and "restraint" remain essence. Light colors as basic tones as well as the aesthetics of "less" create simple yet not ordinary designs and bring restrained yet continuous power. Refined silhouettes and comfortable fabrics display the unique temperament of every wearer via simplest lines and colors.
One-Size Fashion -- Chen Peng The Womenswear Designer Brand
The one-size fashion advocated by the designer also ignores the gender and race. In A/W 20/21, CHEN PENG takes inspiration from installation art of the surreal artist Louise Bourgeois.
The Comprehensive Analysis of Womenswear Benchmark Fashion Brands
This report makes a key analysis of INXX, GUUKA, GENANX, Dangerouspeople and Bosie agender. Key details include collaborated patterns with illustrators, bug interference, digital linear fragments, Chinese characters and Chinese fashion. Color-blocking remains the main craft. Safety buckle and other decorative details are also noteworthy.
The Comprehensive Analysis of Selected Catwalks in Other Areas
Fashion week has undoubtedly had a huge impact on the fashion industry. In addition to the four major fashion weeks, other fashion weeks are also influential. Their styles and details present a casual design sense. Most of them have a strong impact on current market.
A Summer Vibe -- The Comprehensive Analysis of Womenswear Markets in Hangzhou
As the pandemic in China is under control, people's daily life is back on track. Hangzhou market, an influential wholesale market and trading market in China, affects and radiates Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets with its youthful, vigorous, wearable and edgy products. It is used for reference for young leisure style enterprises. This market research analyzes styles from markets in Hangzhou (including Guangzhou Original Womenswear Market newly opened in Hangzhou Sijiqing Womenswear Market). Eye-catching designs include young lady style decoration, foil-stamping or rhinestone, animal patterns on T-shirts, printed shirts, Korean style short A-line dress, summer loose pants and diversified skirts. (Some data comes from the middle- and high-end retail markets, and some from Hangzhou wholesale markets.)
ZARA -- The Womenswear Benchmark Brand
ZARA S/S 2020 collection integrates unique fashion language into selected materials and various styles, displays the European style romance and expresses its unique fashion attitude. Cutouts easily switch between luxury and simplicity and display mature and gentle femininity. During pandemic, new products of ZARA are controlled by photographers remotely, and shoot by supermodels via phones at home. Freja, Anja Rubik, Malick Bodian and other supermodels freely display these home style yet superior new products.
Shirts -- The TOP List of Womenswear
According to data analysis of top 100 downloaded women's shirts in May, simple and sophisticated style and young lady style are main styles. Decorations are mainly applied to collar, followed by the waist and sleeves. Ruffle and decoration gain much attention. Deconstructed styles decline.
Optimist -- PEACEBIRD The Benchmark Brand of Womenswear
1. PEACEBIRD collaborates with Tongdaodashu to launch the constellation series, including the lucky tee and lucky amulet. 2. Wang Churan (Aquarius) and Zheng Qiuhong (Sagittarius) wear the constellation T-shirts. 3. Lin Yun is in the clothing from the collaboration collection of PEACEBIRD × Chibi Maruko-chan, vigorous and passionate.
Gender-Neutral -- The Comprehensive Analysis of Womenswear Fashion Designer Brands
The new generation of consumers demands for individual and creative products, which drives the popularity of niche designer brands. The new generation pursues unisex clothing. This season unisex clothing increases the size, adds practical accessories to enhance functionality, and brings a design sense through fun or bold prints.
The Analysis of Dongdaemun Market in South Korea
Recently, the Dongdaemun wholesale market is gradually recovering. Cool items take up a large proportion in the market. Influenced by BM style, the crop top and belted items increase obviously.
A Witty Minor -- UOOYAA The Womenswear Benchmark Brand
This season UOOYAA takes "Heroine" as the theme, allowing fashionistas from different eras and different background to meet here. Fine soft knit quality is mixed with modern visual elements. The sportswear of the Chinese women's volleyball team displays unique female power. The Chinese tunic suit is adjusted and decorated with details. The 1980s vintage, sports and office, racers and female worriers works with virtual or real fabrics and bold colors to show fun and creativity of UOOYAA. It also collaborates with an illustrator, Boilingmanxx, telling fun stories about the four pills.
Recovery Period -- The Comprehensive Analysis of Womenswear Retail Markets in Shanghai
In May, markets in china are gradually recovering. Summer clothing leads the market. T-shirts, shirts and dresses become mainstream items. Cool sky blue, light yellow, light green and bright white are prevailing. Chiffon, lace, eco-friendly cotton and mesh are gaining consumers. Cartoon characters, nostalgic photos and shiny heavy-duty techniques are popular. This report shows the recovery period in Shanghai.
Power of Fashion -- System Homme The Menswear Benchmark Brand
System Homme is a popular fashion leisure menswear brand in South Korea, and favored by singers, actors and other stars. Exquisite details, fashionable elements and edgy designs bring power to men. The brand collaborates with BTS, and launches the "Login BTS | SYSTEM - #1" series with a theme of Blood Sweat & Tears. This series is gradually released, showing the fashion culture of millennials.
Minimalism -- The Comprehensive Analysis of Womenswear Designer Brands of The Lady Style
Minimalism originates from western modernism in the early 20th century. "Less is more" by European modernist architect Ludwig Mies Vander Rohe is considered to be the core idea of minimalism. The minimalist style stems from the modernist minimalism. It starts from functionality, and focuses on both simplicity and utility. It is more in line with people's needs in this quick-paced society. It is a more humane, environmentally-friendly and relaxing lifestyle. Minimalism uses simple appearance, smooth cutting, harmonious color and simplified design to get rid of a complicated vision and create a soothing and soft vibe.
Shirts -- The TOP List of Girls' Wear
The TOP list of girls' shirts is ranked according to interactive data of users and professional market research in April. J-Korean, fashion leisure and emerging design styles dominate, while cotton & linen still gains some attention. As for patterns, ditsies, checks and stripes are prominent, and illustration also appears. Colors are more subdued. In terms of craft details, ruffle remains the main detail. This season shirring and press-pleating increase obviously. Embroidery mainly appears in the form of decoration.
Sustainable Fashion -- The Comprehensive Analysis of Womenswear Benchmark Brands of the Lady Style
This report takes ICICLE, Lily, III VIVINIKO and Edition as key brands. This season key designs include animal, floral embroidery, and artists' brushstrokes. The dress printed by ditsies is a key item for many lady style brands. As for details, twists and crinkles are worth attention.
Earth Blooming -- Marisfrolg The Womenswear Benchmark Brand
Influenced by the pandemic, Marisfrolg group organizes a press conference for the 2020 summer styles, which is held at the headquarters of Marisfrolg group building. The 2020 summer styles are introduced and explained in the form of video.
Shirts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's shirts in April, proportion of styles is basically the same as last month, while business leisure style declines a little. Stripe is the main pattern, with colors and decorative patterns to enhance the retro feel. As for crafts, deconstruction shines brightly this month, bringing more inspiration. Various designs on plackets and layered design gain much attention.
Shirts -- The TOP List of Boys' Wear
According to data analysis of TOP 100 downloaded boys' shirts from March to April, the business leisure style (42%) and J-Korean style (40%) are main styles. Street fashion brands and emerging designs gain increasing attention. As for patterns, letter and animal are dominant, and combined with different crafts to show diversified expression techniques. Various stripes and checks are added to bring surprise.
Recovering -- The Comprehensive Analysis of Womenswear in Shanghai Retail Markets
COVID-19 results in the economic downturn in the first quarter. As the pandemic in China is now under effective control, the retail market is gradually recovering. Currently, there is a sign of retaliatory consumption. Retailers continue to launch products to stimulate consumption, and many brands launch collaboration collections. These all provide a two-way force for market recovery. During this special period, Shanghai also sees a special trunk show season in the fashion industry, including Showroom Shanghai PUZZLE, Ontimeshow and Mode Shanghai. Later POP will analyze them.
Artistic Summer -- Lily The Benchmark Brand for Business Womenswear
1. From mountains, rivers, lakes and seas to rare animals, Lily cooperates with Chinese National Geography to collect China's geographical features into the natural series of Landscapes as Clothing, and the animal series of The Rare World, and invites Song Yi to display the clothing. 2. Fashion blogger SusanChenStylist takes fashion photos, wearing clothing from the collaboration collection of Lily × Disney Mulan. 3. In S/S 2020, Lily brings the New Chinese Fashion for working girls.
Shirts -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's shirts from March to April, the simple & sophisticated style, the young lady style and avant-garde fashion brands (Chinese fashion) become main styles. Cartoon characters and Chinese characters are main patterns. Animal prints are dominated by dragon, phoenix, and tiger. Splicing and ruffle draw much attention. Deconstruction remains the key detail of S/S 2020 shirts.