Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2022-11-18 82982
Key Detail -- The Comprehensive Runway Analysis of Womenswear
This report digs deeply into the detail elements on womenswear runway shows. The comparison between S/S 2022 and S/S 2023 discovers the direction of fashion development. For S/S 2023, sexy elements are dominating; the balance between nightwear and daywear has also been the core. The YoY growth of ultrafine shoulder straps is the highest.
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2022-09-18 13965
Avant-garde Aesthetic -- The Analysis of Lesugiatelier The Womenswear Designer Brand
Seoul-based womenswear label Lesugiatelier—formerly SU GI—designs for the self-assured. Under the creative direction of Jinsuk Kim, the label gives classic tailoring archetypes and urban staples a futuristic, somber-chic twist, yielding androgynous silhouettes that glimmer with an untamed allure. Its detail-oriented collections—accented with asymmetrical draping and revealing cutouts—range from office-ready attire like structured power blazers and velvet lace-trimmed tops to streetwise gear like bulky bomber jackets and pipe-leg trousers with a pleated skirt stitched to their front. Infused with a maverick sensibility, Lesugiatelier makes tailored daily wear for the sophisticated enfant terrible.
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2022-08-18 27691
Teenage Nature -- The Analysis of EviStub The Menswear Designer Brand
Original fashion brand EviStub was founded in 2020. Based on the fusion of modern clothing culture and practical retro aesthetics, it creates casual clothing for daily comfort and expresses the relaxation and freedom of stable core.
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2022-08-10 66829
The Data Analysis of Cross-border Menswear E-commerce(July)
The Data Analysis of Cross-border Menswear E-commerce(July)
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2022-08-05 38989
Self Exploration -- The Analysis of Vetements The Menswear Designer Brand
Paris-based collective VETEMENTS grew out of a desire to escape the continual rebranding and reinvention of the fashion cycle. The brand presents refined alternatives to overthought design, focusing on singular, impactful pieces with immediate appeal rather than thematic seasonal collections. Nuanced touches of simplicity and flamboyance play out across pop culture–referencing streetwear, slick embroidered caps, and logo-emblazoned iPhone cases and accessories. Blending luxury and experimentation to offer a deconstructive take on couture-level streetwear, VETEMENTS reiterates its dedication to trend-transcending design.
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2022-07-28 66413
Gender-inclusive -- The Analysis of INXX The Benchmark Menswear Brand
"Yao" represents the integral role of Yin and Yang interwoven, which has undergone different evolution since the formation of yi in ancient times. In the perspective of INXX, it can also be regarded as overlapping "X". Continuing the imagery elements of Fu Xi and Nu Wa of last season, INXX collaborated with Spanish artist Ricardo Cavolo again to combine the uncertainty of tarot cards with INXX's infinite genes to predict the future with fashion.
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2022-07-25 77381
Above Comfort -- The Analysis of Alexander Wang The Menswear and Womenswear Brand
Being awarded the CFDA/Vogue Fashion Fund for several times, Alexander Wang (Daren Wang) is the youngest and the most popular Chinese-American designer in the New York fashion industry. In 2004, Wang set up his namesake label featuring detail processing. Besides, the pursuit of free and rebellious spirits is infused into his design. His inspiration comes from the East Side of New York, where he likes the uninhibited lifestyle and arrogant, indifferent attitude of skateboarders. From Wang's menswear and womenswear, we can feel his pursuit of freedom and disdain for luxury, which has attracted the young generation. In addition, Alexander Wang also designs apparels for fashion celebrities and stars. Even the hottest idols are also his fan.
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2022-07-23 35205
Easy Freshness -- The Designer Brand Analysis of MUSED
MUSED, a Korean designer brand, takes a deeper look inside ordinary and usual things in life to find its fresh take. The S/S 2022 collection is natural and cozy with eye-catching palettes like apple green, original milk white and fresh blue. Sophisticated silhouettes enliven the practical items and explore a distinctive style.
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2022-07-22 17436
Architectural Aesthetics -- The Analysis of wooyoungmi The Womenswear Designer Brand
The Korean designer Wooyoungmi launched her eponymous label in 2002. Influenced by her father who is an architect, she believes “the core of design comes from architecture” and takes in inspirations from it. Some parts of the apparel are enlarged such as neckline, pocket, shoulder and sleeve. In the 2022 SS collection, larger-proportion pockets and cuffs with slick tailoring highlight the architectural structure and aesthetics.
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2022-07-15 8261
The Analysis of RICCIWEE The Menswear Designer Brand
RICCIWEE is an independent fashion brand founded by Yani Fang, Bing Wei co-directed by Samir Farah and Yaqian Fang. RICCIWEE inspiration comes from art and culture. The value that the brand represent is ‘Dress No Gender’. Known for merging masculine and feminine in the design techniques, print and colors. The sourcing of the fabrics is curated from high-quality and well-cut garments.
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2022-07-13 27923
Light Rhythm -- The Analysis of Lemaire The Menswear Designer Brand
Lemaire is a French designer brand founded by Christophe Lemaire, the former creative director of Hermes, and Sarah-Linh Tran in Paris in 1991. They opt for high-quality fabrics to develop versatile pieces for daily lives. Centering on minimalism, designer uses soft earthy tones and loose cuts to create a Parisian wardrobe that can not be defined by time and trend.
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2022-07-12 6554
Healing Garden -- The Analysis of Comme des Garcons Homme Plus The Menswear Designer Brand
Comme des Garcons Homme Plus, the menswear line under Comme des Garcons, was founded by Kawakubo Rei in 1984. It has won numerous accolades for re-conceptualizing the traditional masculine design and keeping its avant-garde style. In this season, the designer disassembles suits, trench coats, jackets and tuxedos as well as presents realistic floral prints and embroideries on them. She draws inspiration from the collage work of Bedelgeuse and turns garments into surreal artwork.
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2022-07-08 44537
The Rebirth of Tribe -- The Analysis of Marcelo Burlon County of Milan The Menswear Designer Brand
The Milan-based Argentinian Marcelo Burlon is a DJ, a model, a fashion creditor and a designer. Inspired by ‘90s club cultures and the heritage of his hometown Patagonia, Marcelo Burlon founded the personal fashion brand in 2012. Different cultures are combined with his own DNA to create diversified styles.
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2022-07-07 66564
The Data Analysis of Cross-border Menswear E-commerce(June)
The Data Analysis of Cross-border Menswear E-commerce(June)
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2022-07-07 20619
Epiphany -- The Analysis of Bed J.W. Ford The Menswear Designer Brand
Founded by Japanese designers Shinpei Yamagishi and Keisuke Kosaka in 2011, the fashion label Bed J.W. Ford is exploring creative designs and harmonious layers to create the unique elegance. Shinpei Yamagishi was once a shop assistant in a famous second-hand fashion store in Tokyo, and he carried an marvelous aesthetic with him. Going against the trending subcultures, Bed J.W. Ford maintains themselves on the road toward being elegant and light-handed.
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2022-07-06 69861
Hedonism -- The Analysis of LOEWE The Luxury Menswear Brand
Inspired by the early club culture, creative director Jonathan Anderson released his Spring 2022 menswear collection that highlighted the spirit of hedonism and broke through the gender boundary. Bold fluorescent colors and neat silhouettes were gathered with the conflicts between materials and colors to present the rebellious attitude of boys. Jonathan Anderson called this collection “a message of electrifying hope and optimism”.
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2022-07-01 66479
Cool Summer -- The Comprehensive Analysis of Guangzhou Kidswear Market
According to the market researches of POP Fashion, the kidswear markets in Guangzhou are dominated by girls’ dresses with bows and boys’ sets and shirt jackets. With the prevalence of neo chinoiserie, we can see more Chinese elements on garments. Besides, the preppy style takes the center stage. Avocado green is mixed with all kinds of saturated colors to enliven the market.
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2022-06-27 48014
Cozy Japanese Fashion -- The Analysis of SOPHNET. The Menswear Designer Brand
In 1998, Hirofumi Kiyonaga set up the garment company SOPH.co.,ltd. and established its eponymous label SOPH. (Sophisticated Philosophy). In 2002, the brand was renamed SOPHNET. The brand is under the concept of French minimalism, focusing on neat designs and high-end fabrics. This year in 2022, the breaking news that the manager would resign on June 30 hit the Japanese fashion industry.
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2022-06-22 27739
Cozy Wardrobe -- The Analysis of COS The Benchmark Menswear Brand
Inspired by the summer atmosphere, the free and agile formations restructure the connection between bodies and the environment. At the COS Summer 2022 release show, timeless and practical fashion concept was updated by contemporary styles for breakthroughs and creativity.
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2022-06-22 6945
Subcultural Resonance -- The Analysis of Martine Rose The Menswear Designer Brand
Martine Rose established her eponymous label in London in 2007. It has since evolved from a tightly edited shirting collection to an internationally renowned and critically acclaimed brand. Martine Rose is inspired by her Jamaican-British heritage and her deep interest and personal involvement in the music and high / low melting-pot cultures of London. Martine Rose's unique aesthetic is informed by an investigation of proportion and silhouette, surprising textures and fabrications and fluent referencing of subcultural contexts. There is always a tension between attraction and resistance to the accepted codes of menswear. Her exploration of masculinity, the sexual edge of the collections and sensitivity to character and mood define her work.
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2022-06-16 34095
Future Commuting -- The Analysis of Initial The Benchmark Menswear Brand
Initial S/S 2022 collection presents a blended aesthetic that is unconventional, retro yet also avant-garde. The light business wardrobe offers males with understated high-quality Spring/Summer clothes. Designer selects refined fabrics from Japan and Europe to show unique textures.
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2022-06-15 15547
Timeless Casual -- The Analysis of Massimo Dutti The Benchmark Menswear Brand
The new-released Massimo Dutti S/S 2022 collection reveals an easy and free urban style. With the fusion of formal wear and casual wear, the smart colorways offer great visual tension and reconstruct the classics. Less is more. Comfortable fabrics and minimalist silhouettes create a relaxing summer wardrobe.
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2022-06-14 31093
Nature Future -- The Analysis of DIDIBOY The Benchmark Menswear Brand
Dubbed ‘Build A Natural World’, the S/S 2022 Campaign discussed the social topics about future and nature. The tree paisleys are combined with brand DNA to discover new surprises.
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2022-06-13 20357
Fantastic Galaxy -- The Analysis of Satchi The Benchmark Menswear Brand
Dubbed ‘Fantastic Galaxy’, Satchi S/S 2022 collection puts vast outer spaces and amazing plants onto ready-to-wear to pursuit peacefulness. Natural palettes and plant-based materials are joined by line drawing to present the streamline of milk way and artwork-inspired motifs. The comfort of natural materials offers smart gentlemen with delicate yet also fashionable looks. Driven by the post-epidemic era and fast life pace, the menswear of Satchi reveals high-end relaxation and elegance.