This comprehensive analysis focuses on intelligent fashion, mainly analyzing single items such as suits, cropped suits, coats, half pencil skirts, and sheer tops, as well as fabrics such as mesh and lace. Through the analysis of the 2024 Spring/Summer or 24/25 Autumn/Winter collections of relevant brands, it can be concluded that this season's smart style emphasizes the use of details and materials in design, including wide shoulder design, lingerie outerwear, nail bead hot diamond, perspective fabric, hollow out design, and other sexy and powerful designs, emphasizing the collision of multiple qualities such as showcasing women's ability, sharpness, and sexy luxury.

The official operation of Xiaohongshu (Little Red Book) conducts monthly assessments based on platform dynamics to observe fashion trends, releasing popular topics in various fields to inspire creative collisions. Some topics are combined with activities to effectively promote fashion. In March, the fashion sector launched five topics: #KoreanStyleOutfits, #WorkCommuteOutfits, #SassyGirlOutfits, #NewChineseStyleOutfits, and #MinimalistOutfits - Cozy Fit. The following is the unfolding of topics according to their popularity.

Current situation analysis: In Amazon's women's clothing category in February, the lingerie and pajamas category continued to maintain its top position, accounting for up to 28%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses account for 10%, with a significant increase. Data inspiration: In Amazon's clothing category, women's clothing accounts for 42.26% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops & T-shirts & shirts and dresses categories.

Valentino released the 2024 autumn/winter collection at Paris Fashion Week. Creative Director Pierpaolo Piccioli has chosen to define black through a new perspective, reimagining the brand's iconic elements of roses, pleats, embroidery, lace, etc., and using Valentino's unique Altorilievo three-dimensional floral technique to give velvet a sculptural texture. The combination of sheer material and ruffled edges is like a flowing shadow, injecting rebellious genes into romance and expressing the vitality of black in layers.

This season, Miuccia Prada draws inspiration from the dimensions of life, presenting the Miu Miu 2024 autumn and winter collection. The clothing changes reflect individual evolution, which is both personal and universal. Time passes by, and clothing reflects different moments of life - they blend into the same clothing, just like the multiple memories of each person's self that are cherished in their hearts. Opposition and memory resonate in clothing materials and configurations. The Miu Miu 2024 autumn/winter collection is not only a fashion showcase, but also an expression of emotions. Each piece of clothing is cleverly designed through materials and configurations, conveying personal stories and emotions. They are symbols of identity, showcasing the multifaceted and complex nature of individuals. This series evokes resonance in people's clothing and moments, allowing everyone to find their resonance within it.

Elie Saab's 24/25 autumn/winter collection features "Melodies of Graceland" as the theme, inspired by Elvis Presley's music and his ex-wife Priscilla Presley's style. These elements not only pay tribute to classics, but also reflect modern fashion. This season's design shines on stage with delicate volume, selected materials, and intricate details. The luxurious beaded Paisley pattern shines brightly on wool cloaks and crepe tops, while the addition of long tassels adds a touch of rural charm. The displayed works cover daily attire and evening gowns, each exuding the unique charm of Elvis Presley. The fine stickers on the tight velvet cocktail dress, the sheer tight corset, and the lace embroidery on the V-neck all showcase unparalleled beauty.

The YCH brand was founded by designer Yoon Choon Ho in South Korea in 2016. He initially gained attention on the reality TV show Project Runway Korea 2 and later named the brand after his first letter. The YCH brand is known for its modernist Rococo aristocratic style, which combines smooth cutting and a mix and match of various materials, as well as street fashion, creating a modern and feminine style with a resilient and diverse personality. YCH adheres to the design philosophy of "creating perfect contours for women", and its works often appear at Seoul Fashion Week. It first participated in London Spring/Summer Fashion Week in September 2020. In addition to fashion design, YCH also focuses on bright and playful color combinations, bold prints, and rebellious punk aesthetics. These elements collectively define YCH's unique style, making it unique in the fashion industry. YCH's design is not only loved by Korean celebrities, but also recognized and successful internationally.

As the earliest show of the 2024 Fall/Winter Fashion Week, over 70 brands made their appearances. This season's women's fashion show showcased qualities such as exploration, collision, fusion, and the return to essence, with New York's unique innovation providing a more vibrant stage for fashion brands. Each brand focused on five key themes: exploring silhouettes, 90s retro, layered mix-and-match, timeless style, and practical essence. The blending of external social value and inner life became the highlight of New York Fashion Week, while the new frontier of modern and retro collision allowed the innovation of this fashion week to fully blossom.

This report is based on the comprehensive analysis of the TOP 100 hot lists for women's printed fabrics based on user download and interaction data from POP Fashion in the past three months. In the top three month hot list, Dries Van Noten is the most popular women's printed fabric brand, followed by Hermes and Alexander McQueen. According to the analysis results of the TOP Hot List, the most popular printed fabric materials are cotton and linen, silk, viscose, and sheer. Cotton and linen are mainly made of cotton and poplin, accounting for about 28% of the total. Real silk fabrics are mainly made of satin and exquisite twill texture, presenting a mature and elegant style. Adhesive materials have an upward trend and are mostly used to create slim fitting and elastic dress contours; The process focuses on the textured printing presented by combining the jacquard base fabric; The European pattern and full floral orientation are highly favored in pattern design.

"Hardware Girl" refers to a girl who likes to use fashionable items with "metallic texture" or "shiny elements" in her daily outfits. They add elements such as metallic clothing, accessories, or bags to make the entire design unique and no longer monotonous. In terms of makeup, they prefer shiny makeup with a watery texture and metallic accents, in order to express a free, confident, and bold attitude to the outside world. "Hardware Girl" style is a new fashion trend jointly released by Tiktok E-commerce "Fashion Trend Release" and fashion media "VOGUE". It is not only a continuation of the Y2K style, but also combines gorgeous romantic styles such as pop punk, '90s sloppy rock', and modern gothic. It reflects the cultural confidence, creativity, and diverse perspectives of contemporary young people.

The POP market research team conducted a comprehensive analysis of the LILY 23 Winter&24 Early Spring series in this issue, covering four key modules: brand dynamics, offline new product analysis, December online new product data analysis, and offline new product design details analysis. Please refer to the following text for details

Cozy Fit, in line with the enthusiastic pursuit of contemporary consumers for a comfortable, lazy, and minimalist lifestyle, has become the preferred fashion style among consumers today. Compared to Clean Fit, Cozy Fit cleverly integrates comfort and design, while also promoting pragmatism and encouraging the use of layering techniques and the concept of multiple outfits to maximize the value of clothing. The core concept lies in the use of loose and soothing large silhouette cutting, combined with a harmonious combination of basic color tones, to construct an overall shape that is both simple and relaxed, and contains a fashionable and high-end charm. In summary, Cozy Fit often uses soft and refreshing neutral color combinations, natural paper or well draped materials, loose and comfortable designs, and flexible and versatile matching techniques to meet consumers' needs for comfort and practicality, shaping a simple yet not simple fashion style.

The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.

Based on monitoring data from the POP-FASHION fabric team over the past three months, the most popular women's fashion luxury brands for early spring and spring/summer 2024 are Jil Sander, 3.1 Phillip Lim, Valentino, and Stella McCartney. Based on the sales data of these brands on online shopping platforms and comprehensive analysis of similar products, the following data can be obtained. In early spring 2024 and spring summer 2024, the material of women's shirt fabrics is mainly pure cotton, with the proportion of viscose blended fabrics showing an upward trend, accounting for about 33%; The fabric style and texture are highest in high-density plain poplin, accounting for about 44%, interpreting a casual style with exquisite fabric texture. This report will select Jil Sander, 3.1 Phillip Lim, and Stella McCartney brands with the highest attention to provide a detailed interpretation of their key fabrics in the shirt category for this quarter.

This issue's comprehensive analysis focuses on the elegant commuting style, with a focus on individual items such as dresses, shirts, and jackets. The analysis will be conducted on clothing from the 2024 Early Spring or 24 Spring/Summer collections of relevant brands. In addition to gorgeous decorations such as feathers, gemstones, and bows, details such as collar ribbons, draped fabrics, and body wraps have become important design elements for this season's elegant commuting.

In the recently popular Hong Kong drama "Queen of News", Sheh Shih man's role as "Man Sister" has brought a revolutionary change to the dressing style of the leading female in the workplace. This style is based on a simple and luxurious style, with minimalist items reflecting high-end texture through silhouettes and materials. In terms of color matching, the neutral black, white, and brown tones are removed, and the gray tone of the Gray style items becomes more prominent when worn. It can be used for key items such as coats, suits, pants, and skirts. Hardware accessories such as buttons, waistbands, shirt clips, and shoulder straps enhance the texture of the design, adding a touch of uniqueness to the clothing. This article focuses on analyzing the development details of key items in the style of workplace female leads by combining relevant popular e-commerce brands The M, CHICJOC, Jacques Wei, OPENROLES, LYNEE, and Yearly Plan.

This report analyzes the key elements of the 2024 Spring/Summer women's clothing ordering event, including style, fabric, pattern, details, and craftsmanship. The report will provide a detailed analysis of these aspects, including minimalist commuting style, artistic floral patterns, multiple pleated details, splicing details, and tying rope details, which are important design elements for the 2024 Spring/Summer ordering event. The following content will provide an in-depth analysis of these elements.

The Flowers and the Youth: Silk Road Season" invites 7 guests of different ages to visit the countries involved in the "Belt and Road" initiative on the occasion of its tenth anniversary. They explore the fruitful results of ten years of cooperation and exchange, unlocking the ordinary yet vibrant pioneering stories of the "Silk Road Ambassadors". Through this, they gain insights into the positive impact of win-win cooperation on the world, unlocking their own new life perspectives. Since the start of the variety show, the fashion choices of the sibling group have received widespread attention. The eldest sister, Qin Hailu, exudes intellectual elegance. The second sister, Qin Lan, and the third sister, Xing Zhilei, both go for a casual vacation style. Dilraba from the Uighur ethnic group incorporates national elements throughout the journey, while the youngest sister, Zhao Zhaoyi, showcases a series of sweet and cool daily outfits. This article will review the high-quality clothing choices from this season's travels and provide analysis on style, trends, and wearing scenes.

Compared to Clean Fit, Cozy Fit places more emphasis on comfortable and lazy "lifestyle outfits" based on simple and neat styles, and the selection of items is also more designed. It abandons fixed pairing formulas and emphasizes pragmatism, with a particular emphasis on basic layering and multiple outfits. Its core concept is to create a simple, relaxed, and fashionable look through the combination of basic color tones and a loose and comfortable large contour.

Quiet luxury style women's clothing is a fashion style combining simplicity, Korean fashion and luxury elements. Emphasis is placed on simplicity and cleanliness in application, with simple lines and cuts as the main focus, incorporating some luxurious elements such as sequin decoration and luxurious fabrics. Paired with Korean popular elements such as fashion waistband design, pleats, tie ups, wrap ties, etc., each item has a youthful, fashionable, and personalized design. Accessories such as metal decorations and exquisite handbags can be chosen to enhance the overall sense of luxury. Brand recommendations: KINDERSALMON, Gabriel Lee, Source Unknown, RECTO, Rejina Pyo, Le17 September, and FACE NONE.

2024 Spring/Summer Women's Fashion runway comprehensive trend, exploring new ways for women to wear neutral and minimalist outfits. This season's women's clothing is light and luxurious, with a minimalist style that combines metal ring decorations and cape cuts, highlighting a minimalist yet luxurious silhouette; The neutral and elegant style blends masculinity into the elegant and retro tone, with classical lace embellishing the edges; The low saturation minimalist style emphasizes the understatement and softness of colors, using neutral and elegant colors, emphasizing the simplicity of details and overall harmony, creating a sense of tranquility and peace; The minimalist artistic style combines abstract and halo like patterns with layered layering to create a unique aesthetic. The core concept of a neutral minimalist style is simplicity, comfort, fashion, and gender neutrality. It blurs traditional gender concepts through the handling of cutting, materials, colors, and details.