Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-01-22 28350
Urban Light Commuting -- The Analysis of LILY The Benchmark Business Womenswear Brand
The POP market research team conducted a comprehensive analysis of the LILY 23 Winter&24 Early Spring series in this issue, covering four key modules: brand dynamics, offline new product analysis, December online new product data analysis, and offline new product design details analysis. Please refer to the following text for details
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2023-11-29 39440
Minimalist Commuting -- The Analysis of BOSS The Luxury Menswear Brand
The BOSS23/24 Autumn/Winter Masterpiece Series is newly presented, crafted with exquisite craftsmanship to create elegant quality. The elegant silhouette collides with the soft interior, perceiving warmth, emitting calm charm, and lighting up an elegant style.
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2023-11-02 36024
Modern Commuting -- The Analysis of PRADA The Luxury Menswear Brand
The PRADA 23/24 autumn and winter series advertising blockbuster opens an incredible surreal dialogue between characters and flowers, unreal and real. The size of the flower transforms into a vivid protagonist here, possessing unique beauty. Advertising blockbusters use flowers as metaphors to vividly express inner emotions and awareness.
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2023-07-12 58609
New Chinese Fashion -- The Comprehensive Analysis of Menswear Designer Brand
New Chinese style not only preserves traditional Chinese elements but also incorporates Western cutting structures, making it more daily-wear friendly. Traditional culture is infused into clothing design and worn by young people. Chinese emerging designer brands such as Pronounce, FENG CHEN WANG, and Sean Suen showcase ethnic cultures beyond traditional Chinese elements, modern Zhongshan suits, cultural heritage prints, phoenix patterns, and innovative use of traditional buttons. They give traditional wear a fresh look and appear in daily life in a unique and trendy manner.
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2023-02-07 52428
The Oasi of Cashmere -- The Menswear Runway Analysis of Zegna
Zegna Winter 2023 collection closed out the Milan Men’s Fashion Week with a perfect finale show. Themed “The Oasi of Cashmere”, the winter fashion show offered five gray pieces, iconic Oasi Cashmere and related products to deepen the sustainable approach of Zegna Oasi. The discovery of more material possibilities rebuilds the cashmere menswear. The tension of silhouette better expresses the relaxing design and youthful attitude of designer.
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2023-01-10 58533
Gorgeous Variations -- The Analysis of Valentino The Luxury Menswear Brand
Gorgeous Variations -- The Analysis of Valentino The Luxury Menswear Brand
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2023-01-03 70118
Imagine the New Year -- The Analysis of Moncler The Luxury Menswear Brand
Imagine the New Year -- The Analysis of Moncler The Luxury Menswear Brand
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2022-10-31 63728
The Comprehensive Womenswear Market Analysis of Korean Dongdaemun Market(Part Four)
The Comprehensive Womenswear Market Analysis of Korean Dongdaemun Market(Part Four)
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2022-10-08 70398
Build the Boundaries -- The Comprehensive Detail Analysis of Menswear Runway
The comprehensive analysis of Spring/Summer 2023 men’s runway show will introduce you the detail designs on those key positions: collars, shoulders, plackets, hemlines, waists and leg openings. Besides, laced-up design, buckles, patchwork and pockets are also the noteworthy details.
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2022-06-21 35094
Pay Homage to the True Self -- The Analysis of Versace The Luxury Menswear Brand
Versace cooperated with the Italian Luxury Living Group and contemporary architects Roberto Palomba and Ludovica Serafini to create an immersive experience space in Palezzo della Permanente.
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2022-04-26 52414
Creativity & Practicality -- The Analysis of DISCOVERED The Menswear Designer Brand
DISCOVERED is a Japanese brand founded by two designers Tatsuya Kimura and Sanae Yoshida in 2001. Focusing on both fashion design and daily requirements, the brand is constantly searching for a balance between ‘creativity’ and ‘practicality’. We should keep our eyes on its detail designs and floral patterns.
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2022-04-19 66463
DAYBREAK -- The Analysis of Louis Vuitton The Luxury Menswear Brand
Louis Vuitton Pre-Fall 2022 Collection ‘DAYBREAK’ was created by the late creative director Virgil Alboh. Following the design concept of Virgil, the campaign showed the atmosphere of daybreak. Models were wearing in activewear and businesswear to interpret the revolution and fusion of dressing rules.
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2022-04-09 73755
Luster & Shadow -- The Womenswear Runway Analysis of Smooth Texture Fabric
This report introduces the smooth texture fabrics on Fall/Winter 2022 womenswear runway shows. The lustrous crisp silk is the hottest trend; soft satin features the fluid textures; driven by the concept of metaverse, futuristic mercerization will trend upward in the market; gorgeous casual fabrics prefer active styles; luxury velvet pays more attention to textures; fabrics with metallic luster are also essential for streetwear brands.
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2022-04-08 88028
Practical Function -- The Cotton Fabric Trend of Womenswear Runway
We can see from the A/W 2023 runway shows that practical functional fabrics are applied on all categories. Classic voluminous cotton is continued; comfy & soft surface and diverse blend have been trended upward; crisp paper-touch fabrics and original textures are the trending fabrics. Performance cotton and blend are the main parts to show diversified temperaments and styles.
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2022-04-02 74593
Self Focusing -- The Analysis of PRADA The Luxury Menswear Brand
1.PRADA Linea Rossa was cooperated with the Snowboarder of Red Bull, Pierre Vaultier. 2.On March 22th World Water Day, PRADA announced the latest news of the educational programme Sea Beyond launched with UNESCO-IOC. 3.PRADA presents the seventh iteration of Prada Mode at Genghis Cohen featuring an immersive installation by the artist Martine Syms, to coincide with Frieze Los Angeles. 4.PRADA customized the Linea Rossa collection for the game Riders Republic.
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2022-01-19 77149
Il Rumore del Tempo -- The Menswear Runway Analysis of MSGM
MSGM was joined by Gaetano Pesce, the renowned architect and furniture and industrial designer, this season to release its Fall 2022 menswear collection. Giorgetti was struck by Pesce's vivid visuals, which resonate with MSGM's saturated palette, and by one of Pesce's many quotes and aphorisms. "It's about Il Rumore del Tempo (The Noise of Time)," he explained at a press appointment in MSGM's new headquarters. Giorgetti's MSGM repertoire is still largely shaped by his energetic yet gentle interpretation of streetwear. Significant elements of Pesce's aesthetic were transposed into the collection. The felted quilting of his soft-shaped armchair and trompe l'oeil prints were the inspirations.
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2021-12-27 52033
Continue the Minimalism -- The Analysis of Jil Sander The Menswear Designer Brand
Jil Sander is a namesake fashion brand founded by a German designer in 1968. Taking minimalism as an artist research, this Milan-based brand is known for its minimalist aesthetics and neat lines. Although there is no extra decorations, we can feel Jil Sander’s strict attitude to details from fabrics to tailoring.
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2021-12-22 51846
Multiple Identities -- The Analysis of J.D.V The Benchmark Menswear Brand
J.D.V A/W 21/22 collection tried to figure out the multiple identities of modern people. DANDY and PREPPY are the two collections separately meet the needs of urban wear and outdoor wear. The exploration of personality and potential presents a better fusion of living, working, and hobbies. A series of classic suits, down jackets, jackets, and shirts are released to present looks that suit multiple occasions.
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2021-12-09 35374
Infinite Imagination -- The Analysis of S'YTE The Womenswear Designer Brand
S'YTE is named after reading backward "et Y's", which means "with Y's" in French. Launched in September 2011, S'YTE is a web-only brand with the positioning as an entry brand to Yohji Yamamoto. Its products represent simple and casual style, and are "made-in-Japan" high quality.
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2021-12-08 64020
Rebuild the Fashion -- The Analysis of EVISU The Benchmark Menswear Brand
EVISU released a luxurious A/W collection with products in changeable styles. Creative mindset was penetrated into every detail to break the boundaries and show a mysterious, artistic touch. Exclusive A/W fabrics and colors brought thermal performance.
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2021-11-19 63015
Graffiti Boom -- The Analysis of ED Hardy The Menswear Designer Brand
ED Hardy is an American fashion label founded in 2004, who always uses embroidery, washing, and ink spraying to create a decadent yet extravagant touch. A series of fashionable garments are presented by the combination with tattoo patterns as eagles, tigers, skulls, demons, daggers, and naked women. Besides, ED Hardy also reflects a thick Japanese accent through some novelty cartoon patterns.
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2021-11-18 23853
Newly Chic -- The Analysis of LC23 The Menswear Designer Brand
LC23 was an Italian label for shirts founded by Leo Colaccio. With the expanding of product lines, the brand is now providing adultswear and kidswear as well, and all the products are made by hand in Italy. Bold and bright colors are paired with imaginative designs to bring an uplifting emotion. Individualization, high-quality processes, passionate styles, and handmade are the highlights of LC23.
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2021-11-16 55259
New Concept Aesthetics -- The Analysis of Craig Green The Menswear Designer Brand
Craig Green is a namesake brand founded by a London designer, also the graduate of Central Saint Martins, in 2013. And he won the British Menswear Designer at the Fashion Awards 2016, 2017, and 2018. Bold designs and quirky tailoring combine cross-media inspirations with the tradition through unexpected art forms and crafts. The brand blurs the boundaries and takes clothing as the carrier to subvert the taboos in traditional culture.
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2021-10-25 67694
Forsake the Past -- The Analysis of AMBUSH The Menswear Designer Brand
AMBUSH began as an experimental line of jewelry – innovative pop art inspired designs capturing a distinct Tokyo aesthetic. With apparel created as a canvas to complete the story, AMBUSH evolved into designing unisex collections. The brand made its Paris debut in 2015 with VERBAL & YOON being listed as two of Business of Fashion's Top 500 people influencing the global fashion industry for 4 consecutive years from 2015. Vintage Americana is conflicted with hip-hop unexpectedly to present patterned T-shirt and military ornaments, which reflects the fearless spirit and charm of the founder.