Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
ABCDEFGHIJKLMNOPQRSTUVWXYZ0-9OTHER
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Italian Business Style golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese British style Korea-Version Preppy style Parent-child Dressing Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential Y2K Cool & Sweet American Casual Post-Apocalyptic Hip-hop style New Vitgage Old-money Style clean fit Yama Style Artsy Style Gothic Style Country Style Chanel Style Resort Style Romantic Fashion Minimalist Balletcore Romantic and Sweetness Chic Modern Elegance and sexy Comfort Essential Casual Home Comfort Party style Elegant commute Socialite Style Quiet Luxury
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2024-03-25 3214
The Analysis of LILANZ Men's Clothing Benchmark Brand
Taking "Chengfan Qixia" as the theme, inheriting creative inspiration from traditional culture and art, integrating contemporary art style for exploration and innovation, and colliding with the spring and summer stories belonging to Lilang. LILANZ's new products this season have a high proportion of business and leisure styles, followed by commuting outdoor and urban work style. The overall pursuit is high quality and comfort, while also maintaining a sense of firmness. Attention is paid to detail processing to increase the layering and fashion sense of the clothing. The design of fabrics, colors, and styles changes to meet the needs of different occasions and showcase diverse charm.
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2024-03-22 3701
The Analysis of Heilan Home The Men's Clothing Benchmark Brand
In the spring of 2024, new Heilan Home products will be launched vigorously. Heilan Home takes the theme of dragon singing for thousands of miles in spring, with fresh color schemes and diverse outfits, starting with nature and comfort, and following the romantic trajectory of thousands of miles in spring.
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2024-03-21 5831
Shirts -- The Data Analysis of Womenswear E-Commerce
According to data from the past year, sales of women's shirts reached their peak between March and June. With the change of seasons, the sales of shirts in March will gradually increase, reaching its peak from June to July, and sales will gradually decrease after autumn.
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2024-03-20 6923
Cold Neo Chinoiserie -- The Popular Style of E-Commerce Womenswear Brand
In the current era of the popularity of new Chinese style, Cold Neo Chinoiserie style has become a unique Eastern design language with a cool and detached temperament. In terms of color application, I am devoted to the pure and elegant color spectrum, such as the black and white tone of ink painting, as well as the fresh and refined light green, light blue, and elegant pink. Each color perfectly highlights the elegant atmosphere of clothing. The core of its design lies in the precise grasp of cutting art and the ultimate pursuit of line aesthetics, striving for simplicity without losing fluidity. Every curve and straight line is like a poem or painting, outlining the independent and independent spirit of modern women. At the same time, incorporating fabrics such as brocade, silk, and sheer, traditional elements such as pattern embroidery, buttons, and detailed designs of Chinese plackets, it embodies a noble and elegant heritage in a cool tone.
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2024-03-19 7463
The Analysis of Edition The Benchmark Womenswear Brand
The POP market research team conducted a comprehensive analysis of the Edition 2024 Spring series in this issue, covering four chapters: brand dynamics, online data analysis from February to March, online new product analysis, and offline new product analysis. Please refer to the following text for details.
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2024-03-18 7976
Intelligent Style -- The Comprehensive Analysis of Luxury Brands
This comprehensive analysis focuses on intelligent fashion, mainly analyzing single items such as suits, cropped suits, coats, half pencil skirts, and sheer tops, as well as fabrics such as mesh and lace. Through the analysis of the 2024 Spring/Summer or 24/25 Autumn/Winter collections of relevant brands, it can be concluded that this season's smart style emphasizes the use of details and materials in design, including wide shoulder design, lingerie outerwear, nail bead hot diamond, perspective fabric, hollow out design, and other sexy and powerful designs, emphasizing the collision of multiple qualities such as showcasing women's ability, sharpness, and sexy luxury.
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2024-03-15 6383
Elegant Leisure -- The Analysis of DIOR MEN The Luxury Menswear Brand
The DIOR MEN 2024 summer men's clothing advertising campaign showcases a dreamy and ethereal setting with delicate images, interwoven with bright colors such as blue, green, yellow, orange, and pink, echoing the looks in fashion shows, and delicately balancing the restrained atmosphere and luxurious charm.
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2024-03-14 40686
March, 2024 Hot Xiaohongshu Topics -- Womenswear Data Analysis
The official operation of Xiaohongshu (Little Red Book) conducts monthly assessments based on platform dynamics to observe fashion trends, releasing popular topics in various fields to inspire creative collisions. Some topics are combined with activities to effectively promote fashion. In March, the fashion sector launched five topics: #KoreanStyleOutfits, #WorkCommuteOutfits, #SassyGirlOutfits, #NewChineseStyleOutfits, and #MinimalistOutfits - Cozy Fit. The following is the unfolding of topics according to their popularity.
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2024-03-13 6477
Amazon - Cross border E-commerce Data Analysis for Women's Wear in February
Current situation analysis: In Amazon's women's clothing category in February, the lingerie and pajamas category continued to maintain its top position, accounting for up to 28%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses account for 10%, with a significant increase. Data inspiration: In Amazon's clothing category, women's clothing accounts for 42.26% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops & T-shirts & shirts and dresses categories.
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2024-03-08 30402
Inheriting the Future -- The Analysis of Louis Vuitton The Luxury Menswear Brand
With eye-catching color tones, it leads a new trend. The Louis Vuitton 2024 Spring/Summer Men's Collection inherits the brand's classic charm, showcasing the artistic ingenuity of the creative director of men's clothing, Pharrell Williams, and showcasing a gentlemanly style.
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2024-03-08 10554
LE NOIR -- The Women's Runway Analysis of Valentino
Valentino released the 2024 autumn/winter collection at Paris Fashion Week. Creative Director Pierpaolo Piccioli has chosen to define black through a new perspective, reimagining the brand's iconic elements of roses, pleats, embroidery, lace, etc., and using Valentino's unique Altorilievo three-dimensional floral technique to give velvet a sculptural texture. The combination of sheer material and ruffled edges is like a flowing shadow, injecting rebellious genes into romance and expressing the vitality of black in layers.
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2024-03-07 4979
The Analysis of Bosie Agender The Benchmark E-Commerce Brand
Bosie Agender 2024 early spring collection takes inspiration from the "Secret Garden" and injects the vitality and romantic atmosphere of spring into the series creation. It uses natural and emotional healing colors, blends poetic design vocabulary, and uses clothing as a carrier to conceive and present a three-dimensional garden that can be carried with you.
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2024-03-07 31737
Vertical & Horizontal Dimensions -- The Women's Runway Analysis of Miu Miu
This season, Miuccia Prada draws inspiration from the dimensions of life, presenting the Miu Miu 2024 autumn and winter collection. The clothing changes reflect individual evolution, which is both personal and universal. Time passes by, and clothing reflects different moments of life - they blend into the same clothing, just like the multiple memories of each person's self that are cherished in their hearts. Opposition and memory resonate in clothing materials and configurations. The Miu Miu 2024 autumn/winter collection is not only a fashion showcase, but also an expression of emotions. Each piece of clothing is cleverly designed through materials and configurations, conveying personal stories and emotions. They are symbols of identity, showcasing the multifaceted and complex nature of individuals. This series evokes resonance in people's clothing and moments, allowing everyone to find their resonance within it.
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2024-03-06 6864
Melodies of Graceland -- The Women's Runway Analysis of Elie Saab
Elie Saab's 24/25 autumn/winter collection features "Melodies of Graceland" as the theme, inspired by Elvis Presley's music and his ex-wife Priscilla Presley's style. These elements not only pay tribute to classics, but also reflect modern fashion. This season's design shines on stage with delicate volume, selected materials, and intricate details. The luxurious beaded Paisley pattern shines brightly on wool cloaks and crepe tops, while the addition of long tassels adds a touch of rural charm. The displayed works cover daily attire and evening gowns, each exuding the unique charm of Elvis Presley. The fine stickers on the tight velvet cocktail dress, the sheer tight corset, and the lace embroidery on the V-neck all showcase unparalleled beauty.
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2024-03-05 11999
Streetwear Fashion -- The Comprehensive Runway Analysis of Menswear
24/25 autumn/winter men's fashion runway comprehensive trend, exploring new ways of fashion for men's street fashion styles. Street fashion signs are a style that integrates street culture, trendy elements, and fashion design. Inspired by street culture, music, art, and other fields, their unique design style highlights brand characteristics and trendy attitudes, making them a fashion choice for young people to pursue individuality and express their attitudes. The 24/25 autumn/winter men's fashion runway includes trendy hip-hop, fun and creative, casual street, avant-garde, rock punk, and Dirty Fit styles.
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2024-02-29 2414
Young Commuter -- The Analysis of Men's Street Styles
With the transformation of workplace culture, traditional formal wear no longer completely dominates the scene. The dressing style of modern young professionals tends towards casual fashion and diversity, offering more choices and variations for urban youth. French casual, stylish mix-and-match, Clean Fit, and Japanese retro styles bring fresh and eye-catching looks to workplace dressing, showcasing the unique charm and personality of the new generation of professionals with modern and humorous fashion styles.
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2024-02-28 8081
Flexible, Cool, and Elegant -- The Analysis of YCH The Womenswear Designer Brand
The YCH brand was founded by designer Yoon Choon Ho in South Korea in 2016. He initially gained attention on the reality TV show Project Runway Korea 2 and later named the brand after his first letter. The YCH brand is known for its modernist Rococo aristocratic style, which combines smooth cutting and a mix and match of various materials, as well as street fashion, creating a modern and feminine style with a resilient and diverse personality. YCH adheres to the design philosophy of "creating perfect contours for women", and its works often appear at Seoul Fashion Week. It first participated in London Spring/Summer Fashion Week in September 2020. In addition to fashion design, YCH also focuses on bright and playful color combinations, bold prints, and rebellious punk aesthetics. These elements collectively define YCH's unique style, making it unique in the fashion industry. YCH's design is not only loved by Korean celebrities, but also recognized and successful internationally.
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2024-02-26 3115
Decorative Fabric -- The Comprehensive Analysis of Men's Runway
Throughout the 24/25 autumn and winter men's fashion show, the decorative fabrics present personalized characteristics that combine with pattern patterns. Sequin embroidery and hot diamond are still the mainstream techniques, accounting for 25% and 24% respectively. Hot diamond mainly focuses on the visual effects of light and dark presented by brands represented by Balmain through the use of particle size changes; Heavy industrial decorations such as pearls, diamonds, and gemstones give people a luxurious and gorgeous feeling, showing an upward trend in this season's men's fashion show, accounting for 20%; On the basis of continuing the trend of the previous season, tassels are twisted with bright silk to create a sparkling luster; In addition, three-dimensional flowers have been extended to the application of various elements this season, showing a fun three-dimensional effect; Metal elements are another highlight of this season, with a focus on Emporio Armani's fashionable business style created with irregular metal decorations.
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2024-02-21 24129
New York Fashion Week -- Recommended Womenswear Brands
As the earliest show of the 2024 Fall/Winter Fashion Week, over 70 brands made their appearances. This season's women's fashion show showcased qualities such as exploration, collision, fusion, and the return to essence, with New York's unique innovation providing a more vibrant stage for fashion brands. Each brand focused on five key themes: exploring silhouettes, 90s retro, layered mix-and-match, timeless style, and practical essence. The blending of external social value and inner life became the highlight of New York Fashion Week, while the new frontier of modern and retro collision allowed the innovation of this fashion week to fully blossom.
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2024-02-20 29834
Classic Continuation -- The Analysis of GUCCI Men's Luxury Brand
Adventures always occur between intersections, with actor Zhang Zhen and brand spokesperson Ni Ni appearing in the new GUCCI VALIGERIA advertising image blockbuster. An unexpected surprise, attributing the most precious connection to mutual friendship, following the footsteps of Gucci's journey to embark on a new year's journey and appreciate the fashion style.
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2024-02-01 26646
Printed Fabric -- The TOP Ranking of Womenswear
This report is based on the comprehensive analysis of the TOP 100 hot lists for women's printed fabrics based on user download and interaction data from POP Fashion in the past three months. In the top three month hot list, Dries Van Noten is the most popular women's printed fabric brand, followed by Hermes and Alexander McQueen. According to the analysis results of the TOP Hot List, the most popular printed fabric materials are cotton and linen, silk, viscose, and sheer. Cotton and linen are mainly made of cotton and poplin, accounting for about 28% of the total. Real silk fabrics are mainly made of satin and exquisite twill texture, presenting a mature and elegant style. Adhesive materials have an upward trend and are mostly used to create slim fitting and elastic dress contours; The process focuses on the textured printing presented by combining the jacquard base fabric; The European pattern and full floral orientation are highly favored in pattern design.
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2024-01-29 19932
Hardware Girl -- The Comprehensive Analysis of Womenswear Designer Brands
"Hardware Girl" refers to a girl who likes to use fashionable items with "metallic texture" or "shiny elements" in her daily outfits. They add elements such as metallic clothing, accessories, or bags to make the entire design unique and no longer monotonous. In terms of makeup, they prefer shiny makeup with a watery texture and metallic accents, in order to express a free, confident, and bold attitude to the outside world. "Hardware Girl" style is a new fashion trend jointly released by Tiktok E-commerce "Fashion Trend Release" and fashion media "VOGUE". It is not only a continuation of the Y2K style, but also combines gorgeous romantic styles such as pop punk, '90s sloppy rock', and modern gothic. It reflects the cultural confidence, creativity, and diverse perspectives of contemporary young people.
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2024-01-26 20774
Natural Instinct -- The Men's Runway Analysis of PRADA
The PRADA 24/25 AW series, jointly designed by Miuccia Prada and Raf Simons, features the theme of "Human Nature". The runway is designed by AMO, a research studio under the OMA Metropolitan Architects firm led by the legendary architect Rem Koolhaas. The office setting is juxtaposed with the natural landscape in the same space, showcasing the opposition and unity between two coexisting worlds, exploring the true essence of human nature, natural instincts, and emotional demands. The rotation of the four seasons and changes in weather are all natural masterpieces, rather than artificially created illusory realities. No matter where you are, clothing reflects the concepts of environment and season, reflecting people's feelings towards outdoors and nature. It expresses the desire to go out and experience the world in the most straightforward way.
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2024-01-22 7509
Passionate Speed -- The Menswear Runway Analysis of MSGM
This season, Massimo Giorgetti, the creative director of MSGM, has made speed the theme of the runway and raised a series of questions: Is time faster than motorcycles? Subway, technology, do we really need that fast speed? He set up the runway at the Porta Venezia station on the Milan red subway line and paired it with fast-paced music to make a straightforward comment on the rush of life. Under the theme of speed, the brand collaborates with Franco Albini, the architect of Milan Metro Line 1, and his foundation. At the same time, MSGM, which has always been closely connected to art, collaborates with Portuguese artist Tiago Alexandre, who also focuses on the topic of speed, in this series.