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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Analysis of LILANZ Men's Clothing Benchmark Brand

    2024-03-25 2921

    The Analysis of LILANZ Men's Clothing Benchmark Brand

    Taking "Chengfan Qixia" as the theme, inheriting creative inspiration from traditional culture and art, integrating contemporary art style for exploration and innovation, and colliding with the spring and summer stories belonging to Lilang. LILANZ's new products this season have a high proportion of business and leisure styles, followed by commuting outdoor and urban work style. The overall pursuit is high quality and comfort, while also maintaining a sense of firmness. Attention is paid to detail processing to increase the layering and fashion sense of the clothing. The design of fabrics, colors, and styles changes to meet the needs of different occasions and showcase diverse charm.

  • Amazon - Cross border E-commerce Data Analysis for Women's Wear in February

    2024-03-13 6368

    Amazon - Cross border E-commerce Data Analysis for Women's Wear in February

    Current situation analysis: In Amazon's women's clothing category in February, the lingerie and pajamas category continued to maintain its top position, accounting for up to 28%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses account for 10%, with a significant increase. Data inspiration: In Amazon's clothing category, women's clothing accounts for 42.26% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops & T-shirts & shirts and dresses categories.

  • Streetwear Fashion -- The Comprehensive Runway Analysis of Menswear

    2024-03-05 11808

    Streetwear Fashion -- The Comprehensive Runway Analysis of Menswear

    24/25 autumn/winter men's fashion runway comprehensive trend, exploring new ways of fashion for men's street fashion styles. Street fashion signs are a style that integrates street culture, trendy elements, and fashion design. Inspired by street culture, music, art, and other fields, their unique design style highlights brand characteristics and trendy attitudes, making them a fashion choice for young people to pursue individuality and express their attitudes. The 24/25 autumn/winter men's fashion runway includes trendy hip-hop, fun and creative, casual street, avant-garde, rock punk, and Dirty Fit styles.

  • Flexible, Cool, and Elegant -- The Analysis of YCH The Womenswear Designer Brand

    2024-02-28 7894

    Flexible, Cool, and Elegant -- The Analysis of YCH The Womenswear Designer Brand

    The YCH brand was founded by designer Yoon Choon Ho in South Korea in 2016. He initially gained attention on the reality TV show Project Runway Korea 2 and later named the brand after his first letter. The YCH brand is known for its modernist Rococo aristocratic style, which combines smooth cutting and a mix and match of various materials, as well as street fashion, creating a modern and feminine style with a resilient and diverse personality. YCH adheres to the design philosophy of "creating perfect contours for women", and its works often appear at Seoul Fashion Week. It first participated in London Spring/Summer Fashion Week in September 2020. In addition to fashion design, YCH also focuses on bright and playful color combinations, bold prints, and rebellious punk aesthetics. These elements collectively define YCH's unique style, making it unique in the fashion industry. YCH's design is not only loved by Korean celebrities, but also recognized and successful internationally.

  • Classic Continuation -- The Analysis of GUCCI Men's Luxury Brand

    2024-02-20 29579

    Classic Continuation -- The Analysis of GUCCI Men's Luxury Brand

    Adventures always occur between intersections, with actor Zhang Zhen and brand spokesperson Ni Ni appearing in the new GUCCI VALIGERIA advertising image blockbuster. An unexpected surprise, attributing the most precious connection to mutual friendship, following the footsteps of Gucci's journey to embark on a new year's journey and appreciate the fashion style.

  • Salt Boys -- The Comprehensive Analysis of Boyswear E-Commerce
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    2024-01-09 11920

    Salt Boys -- The Comprehensive Analysis of Boyswear E-Commerce

    The dressing style of "Salt Boy" comes from the minimalist style of neutral dressing. This style gives people a feeling of lightness, cleanliness, and purity, with both a refreshing sense of youth and a faint and cool atmosphere. In specific scenarios, the dressing style of salt style boys can showcase various changes, such as artistic youth, mountain outdoor, Japanese and Korean minimalist fashion, showcasing a personal style that is not ostentatious but has unique taste. This article mainly starts from the design needs of boys in spring and summer, and comprehensively analyzes the popularity of boys and children's clothing e-commerce brands.

  • Urban Night -- The Analysis of Louis Vuitton Luxury Menswear Brand

    2023-12-19 61491

    Urban Night -- The Analysis of Louis Vuitton Luxury Menswear Brand

    The Louis Vuitton 2024 early spring men's collection draws design inspiration from the Northern Lights and bonfire culture. Illuminate ready to wear items such as shirts and jackets with gradient colors; Grain printed canvas and midnight blue flame pattern run through the classic handbag artwork, echoing the theme of a campfire; Camouflage patterns are presented in abstract forms of concreteness and haziness on clothing, playing with the possibility of diverse shapes.

  • Retro Carnival -- The Analysis of Casablanca The Menswear Designer Brand

    2023-11-03 6087

    Retro Carnival -- The Analysis of Casablanca The Menswear Designer Brand

    Charaf Tajer, a Moroccan French designer who founded the brand Casablanca in 2018, is also one of the founders of the Pigalle brand. Casablanca's unique and intimate aesthetic framework is inspired by Paris and Casablanca, supported by the rich industry experience of designers. Charaf injects its unique understanding of French style into the brand's products, integrating European precision cutting techniques with North African cultural elements, bringing a refreshing and high-quality casual sportswear. Casablanca, the eponymous city of Casablanca, not only brings a continuous source of joyful inspiration to the brand, but also establishes a light retro design tone, bringing exotic floral patterns to silk shirts and basic T-shirts. Casablanca has a unique attitude towards herself and a striking and arrogant temperament, bringing refreshing elements to a deep level of leisure style, while conveying romantic pleasure and the lazy atmosphere of Mediterranean life.

  • Japanese Street Fashion -- The Analysis of Undercover The Menswear Designer Brand

    2023-09-29 31684

    Japanese Street Fashion -- The Analysis of Undercover The Menswear Designer Brand

    Undercover originated from Japan and was founded by Jun Takahashi in 1994. The brand takes inspiration from Harajuku, incorporating a lot of artistic elements into its street-style menswear. The description of beautiful, eerie, surreal, and ever-changing aesthetics are seldom used by other designers in Harajuku, but they are the traits of Undercover. Jun Takahashi openly admits that his design is heavily influenced by the fashion art master Rei Kawakubo, who excels in playing with materials and structures. He is passionate about imbuing clothing with various themes, forms, and cultural significance to create fashion with an artistic quality.

  • Retro Tonality -- The Analysis of NEEDLES The Menswear Designer Brand

    2023-09-26 8694

    Retro Tonality -- The Analysis of NEEDLES The Menswear Designer Brand

    NEEDLES was founded by Keizo Shikizu, the renowned owner of the Japanese select shop NEPENTHES. NEPENTHES primarily sells men's clothing and also carries its own brand, NEPENTHES, as well as other international fashion brands such as SOUTH2 WEST8, NEEDLES, and ENGINEERED GAREMENTS. With over 20 years of experience in the fashion import trade, Mr. Shikizu utilized his extensive network of manufacturers and designers from around the world to develop the NEEDLES brand, which is a fusion of rich experience and diverse cultural influences. In 2007, the flagship store of NEEDLES was opened in Fukuoka, where Mr. Shikizu infused his extensive knowledge of menswear to create a unique and distinctive brand style.

  • Minimalist Elegance -- The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    2023-09-14 37901

    Minimalist Elegance -- The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    Minimalist style clothing usually features simple and streamlined cuts, highlighting the beauty of women's curves. Common colors include off-white, gray, and light blue, which are gentle and soft tones. In terms of fabric selection, there is a preference for comfortable and delicate fabrics such as silk and chiffon. This report focuses on the best-selling items of domestic benchmark brands in the minimalist style for women, extracting and analyzing key fabric information, and looking forward to the fabric development direction.

  • Retro Chic -- The Analysis of Marni The Luxury Menswear Analysis

    2023-09-12 17732

    Retro Chic -- The Analysis of Marni The Luxury Menswear Analysis

    The 2023 Pre Fall Collection embodies a fashionable temperament and a poetic beauty of classic retro. Drawing inspiration from the glamorous beauty of the 1950s, floral velvet accents vibrant color blocks, minimalist and maximalist styles come together, while oversized parkas and jacquard knits tell a passionate love story. Through a perspective that surpasses the changes of time, we explore Marni's classic silhouettes and interpret avant-garde and trendy aesthetic styles.

  • Street Hip-hop -- The Comprehensive Analysis of Men's Runway

    2023-08-31 63730

    Street Hip-hop -- The Comprehensive Analysis of Men's Runway

    Street hip-hop draws on street culture, music, dance, and artistic elements, creating a relaxed and casual style. In terms of patterns, iconic prints or slogans express individuality and attitude. Street hip-hop style often adopts layered dressing, such as pairing a shirt over a T-shirt and adding a jacket or hoodie, creating a multi-dimensional visual effect and interpreting a carefree trend.

  • Smart Casual -- The Comprehensive Fabric Analysis of Benchmark Menswear Brand

    2023-08-31 52054

    Smart Casual -- The Comprehensive Fabric Analysis of Benchmark Menswear Brand

    Fashion casual style menswear is characterized by comfort and style, showcasing a relaxed and modern atmosphere. It emphasizes diversity and blends elements of casual and sportswear. The clothing is mainly loose and casual, emphasizing a sense of freedom in wearing. The fabric selection focuses on comfort and durability, integrating fashionable texture and technological functionality, which is highly sought after by consumers. This report focuses on the best-selling items of the benchmark brand in the fashion casual style menswear, analyzes key fabric information, and explores the direction of fabric development under this trend.

  • Avant-garde Street Fashion -- The Analysis of ARCH The Menswear Designer Brand

    2023-08-25 11605

    Avant-garde Street Fashion -- The Analysis of ARCH The Menswear Designer Brand

    2023 Spring/Summer collection ARCH combines design ideas and concepts inspired by architecture with clothing design, creating design products with a more youthful and cutting-edge approach, while maintaining its streetwear DNA. Through new ideas, it interprets the lives and ideals of the new generation of young people. This season includes practical pieces such as T-shirts, shirts, and jackets.

  • Less is More -- The Analysis of LOEWE The Luxury Womenswear Brand

    2023-08-03 50856

    Less is More -- The Analysis of LOEWE The Luxury Womenswear Brand

    A large part of the LOEWE 2324 autumn/winter collection is centered around gender-neutral and seemingly basic pieces, but upon closer observation, subtle and intentionally rendered folds and drapes can be found. The effect is akin to clothing that people love and wear day after day, naturally creased and pressed in just the right places. This is a form of excellent, clever, and bestselling fashion. The design inspiration comes from everyday activities, but is reimagined in a fresh and romantic way.

  • Luxe Punk -- The Analysis of The Attico The Womenswear Designer Brand

    2023-07-18 5674

    Luxe Punk -- The Analysis of The Attico The Womenswear Designer Brand

    The Attico is a brand founded in Milan in 2016 by Milanese designers Gilda Ambrosio and Giorgia Tordini. It is an Italian fashion brand with a street-style aesthetic, featuring garments adorned with sequins, crystals, or feathers, showcasing innovative and disruptive designs for eveningwear. The inspiration for the 2023 Autumn collection is Marchesa Luisa Casati, whose fearless theatricality and dark allure captivated the brand's founders. This season, the brand fully embraces a laid-back, sexy vintage charm. Loose-fitting multi-pocket cargo pants and deconstructed suits hint at a nonchalant tomboy image. This report will focus on analyzing the highlights of the new collection.

  • Avant-garde Streetwear -- The Analysis of Brain Dead The Menswear Designer Brand

    2023-07-18 6545

    Avant-garde Streetwear -- The Analysis of Brain Dead The Menswear Designer Brand

    Brain Dead is a streetwear brand founded in Los Angeles by Kyle Ng and Ed Davis. Rather than being just a brand, Brain Dead is better described as a collective of artists and designers from around the world. The managers use this ironic name to express their refusal to turn street culture into a blindly imitative and thoughtless attitude. This streetwear brand combines elements from post-punk, skate culture, psychedelic art, and underground comics to create a concept-driven graphic design that can be seen as an "alien" entity formed by absorbing DNA from various sources.

  • The Menswear Runway Analysis of Etro

    2023-07-13 41157

    The Menswear Runway Analysis of Etro

    Etro's 2024 Spring/Summer men's collection draws inspiration from ancient prophecies and imagery. The designer happened upon a 17th-century masterpiece, "Iconologia" by Cesare Ripa, during a visit to an old bookstore in Messina, which depicted allegorical images of vice, virtue, and qualities. This book became the wellspring of inspiration for his 2024 Spring/Summer collection. The elements from the book come alive through relaxed tailored suits, fuzzy vests, football shirts paired with button-up shirts, and thick blanket-like outerwear. On the black runway, these elements boldly shine, greeted by the intense yellow hues of a sunset. When the light falls on the garments, one can better appreciate the intricate details adorned with embellishments, prints, or jacquard fabrics inspired by allegorical totems.

  • Bizarre Gene -- The Analysis of JW Anderson The Menswear Designer Brand

    2023-07-10 10282

    Bizarre Gene -- The Analysis of JW Anderson The Menswear Designer Brand

    British designer Jonathan Anderson founded JW Anderson in 2008. In its early stages, the brand gained attention for its meticulously crafted accessories collection, allowing the budding brand to showcase during London Fashion Week in 2008. By consciously blending elements of menswear and womenswear, the unique design aesthetics created thought-provoking silhouettes, providing a modern interpretation for both masculine and feminine qualities. This distinct perspective attracted a fervent following, leading JW Anderson to launch a women's capsule collection in 2010. JW Anderson has since evolved into an internationally renowned and award-winning brand.

  • The Analysis of LOEWE Luxury Womenswear Brand

    2023-06-27 48673

    The Analysis of LOEWE Luxury Womenswear Brand

    LOEWE's early autumn collection images are a fresh presentation from a long-term collaboration with photographer Juergen Teller. The backgrounds are enlarged prints of previous year's photographs, depicting a diverse group of artists and creative individuals gathered by LOEWE.

  • The Menswear Runway Analysis of Valentino

    2023-06-21 47714

    The Menswear Runway Analysis of Valentino

    Valentino's Spring/Summer 2024 menswear collection drew inspiration from writer Hanya Yanagihara's "Una vita come tante ", with creative director Piccioli's theme of "The Narratives". This season's line focuses on classic men's suits with an overall trend towards simplicity and comfort. Flower motifs are incorporated throughout the designs, replacing the traditional placement of men's shirt collars and ties. Craft techniques are inspired by Japan's Kintsugi technique, with details featuring puzzle pieces, printing, screen printing, embroidery, and beadwork. The color palette is primarily black, white, and grey, with pops of mint green, hot pink, sandstone green, and aquamarine blue to add romance and vitality, creating a delicate yet powerful masculine charm.

  • The Analysis of MOONSUN The Womenswear Designer Brand

    2023-06-20 13109

    The Analysis of MOONSUN The Womenswear Designer Brand

    Korean designer brand MOONSUN, based on the pursuit of a modern urban appearance, incorporates high-sensitivity design into daily life. Its high-quality materials and understated design are favored by many consumers. The brand's 2023 Spring/Summer collection features retro colors, combining casual silhouettes with masculine elements for an effortless high-end look. The simple structural design, loose fit, and contrasting colors create a vintage refined and sophisticated style.

  • Off Duty -- The Analysis of ROARINGWILD The Menswear Designer Brand

    2023-06-20 20629

    Off Duty -- The Analysis of ROARINGWILD The Menswear Designer Brand

    ROARINGWILD was founded in 2010 by six college students in Shenzhen, and it is a local original brand. At the beginning of its establishment, the founder hoped to face life with a roaring attitude, especially hoping that contemporary college students could actively pursue their ideals, pay attention to art, music, and other spiritual culture, rather than just living for the sake of making a living. ROARINGWILD is committed to promoting original brand culture through different product designs, allowing more people to pay attention to China's local original culture, and also wants more young people to dare to pursue their dreams instead of just living for material pursuit.

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