BOSS is a German brand founded by designer Hugo Boss in 1923. It is renowned for its men's clothing and accessories, men's and women's perfumes, wallets, watches, and eyewear. The brand has divided its products into three series targeting different consumer groups: BOSS, Hugo, and Baldessarini. The design concept of the brand combines elegance, refinement, and fashion, emphasizing on details and tailoring. It blends modern and traditional styles, earning the love and trust of global business elites and social celebrities. BOSS men's sweaters are primarily designed with simplicity and practicality, featuring a overall business casual style. Items like polo shirts and solid color pullovers focus more on quality and versatility in terms of pairing. The use of patchwork design and delicate knitting techniques highlights the exquisite nature of the styles.

The Germany-born label Hugo Boss is divided into three lines, BOSS, HUGO and Baldessarini. BOSS and HUGO are two strong brands that are clearly distinguished by their fashionable style but meet the same high standards of quality and fit, innovation and sustainability. Beyond signature tailoring, BOSS also offers casual styles and athleisurewear. Tailoring and sportswear are brought together in a look that is ready for whatever the day may hold. With the HUGO brand, trendsetters and style individualists can make confident statements with cool and progressive looks.