Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
Brand Effect -- 18/19 A/W Men's Knitwear in Chinese Market
Famous brands including Gucci, Moncler, Fendi, Champion and Louis Vuitton have great influence on the Chinese market. Knitwear takes inspiration from the iconic elements for design development.
Monse -- Pre-Fall 2019 Designer Brand for Women's Knitwear
The New York fashion brand Monse knows how to elegantly play with deconstruction. The unconventional items are worn by celebrities around the world. This season, it teams up with six New York's pet rescue organizations to promote adoption of dogs. Monse combines people's love for animals and fashion.
Sweater -- 18/19 A/W Men's Hot Item in Market
Based on the top 100 sweaters in the Guangzhou market, stylish and creative design is prominent. We analyze the key patterns and details in this report.
Urban Revivo -- 18/19 A/W Benchmark Brand for Men's Knitwear
Urban Revivo upholds "Incite, Inspire, Intermesh & Play Fashion" as its brand concept. The A/W 18 collection takes us to a virtual world, and encourages us to keep real and different.
Etudes -- 18/19 A/W Designer Brand for Men's Knitwear
Launched in 2012, Etudes has studios in Paris and New York. The brand features modern, comfortable cutting and understated colors. From menswear to publishing, Etudes chooses diversified business models to unleash creativity.
Soft Mid-tones -- 18/19 A/W Women's Knitwear in Tongxiang Market
Matte and misty desert dusk, mysterious yet romantic lilac, soft grass, light bluebell and calm birch are popular for elegant sweaters. The soft mid-tones are elevated and wearable in this season.
Marco de Vincenzo -- 18/19 A/W Designer Brand for Women's Knitwear
Marco launched his own brand Marco de Vincenzo after he has worked at Fendi for 9 years. With the influence of Fendi, he emphasizes considered craft, high-quality material and novel concept.
Moschino -- 19/20 A/W Women's Knitwear at Trunk Show
Boutique Moschino and Love Moschino are diffusion lines of the Italian luxury brand Moschino. The new collection of Boutique Moschino takes inspiration from poker, using humorous and deconstructed patterns to show the cool side of women. Knitwear accounts for almost 50% of A/W items. Love Moschino is influenced by aviator, expressing a "love & peace" theme in a relaxed way. Compared with Boutique Moschino, sweaters are fewer but still dominant.
Refined Technique -- 18/19 A/W Women's Knitwear in Guangzhou Wholesale Market
The techniques of women's knitwear in the A/W 18/19 Guangzhou wholesale market are diverse. Embroideries, patches and pearls feel vivid, while varied stitches become more refined.
Cable Stitch -- 18/19 A/W Women's Knitwear in Japanese Market
Soft and flexible wool sweaters in slouch silhouettes are easy to wear, employing 8-look cable stitches to add tactility.
Chinese Market -- 18/19 A/W Brand Influence on Men's Knitwear
From Jil Sander, Dior to Calvin Klein and Raf Simons, we find that knitwear of A/W 18/19 collections widely utilizes jacquard dots and lines, resulting in simple yet distinctive looks. Zara also follows the trend.
System Homme -- 18/19 A/W Benchmark Brand for Men's Knitwear
System Homme is a brand of the Korean company Handsome, featuring slim shapes and stylish design for expressive males. The label focuses on customized fitted silhouettes, high-end materials and trendy details. The A/W 18 collection entices customers including celebrities with delicate suits and smart casual items.
(To Reform & Be Unique) III VIVINIKO -- 18/19 A/W Women's Benchmark Brand
III VIVINIKO launched a designer brand – VVNK Jane Plus in 2018, sticking to the aesthetic philosophy "to reform and be unique". It is targeted at the urban mature women with luxury, high-quality and casual wear. The first collection covers women's garments, shoes and accessories.
Diesel -- 18/19 A/W Benchmark Brand of Men's Knitwear
Diesel is a famous international company dedicated to innovation. Renzo Rosso founded Diesel in 1978, which later became one of the prominent brands owned by OTB. The values of Diesel are passion and individuality. Initially, it manly made denim garments, then gradually stepped in the field of high-class leisure garments. The knitwear of Diesel are particularly popular.
Joseph -- 18/19 A/W Benchmark Brand of Women's Knitwear
Joseph is a luxury ready-to-wear brand and retail chain established by Joseph Ettedgui in 1972. It made early business association with designers like Kenzo, Cotelbajac and Azzedine Alaia, and changed the history of knitwear.
URAGO -- 18/19 A/W The South Korean Designer Brand for Women's Knitwear
URAGO is the new designer brand in South Korea. It specializes in womenswear and strives to create new designs in every season to meet consumers' needs. URAGO focuses on natural wearing and romance. This brand is frequently seen in many South Korean soaps, and it is loved by many fashion icons.
Sophisticated Women (Pattern & Detail) -- 18/19 A/W Womenswear Benchmark Brand
On October 17, Sandro unveiled "The Muppet Show x Sandro" capsule. The brand founder and creative director Evelyn Chetrite, CEO for Asia Stephane Ledru and brand ambassador Ma Sichun attended the promotional event.
Sophisticated Women (Color) -- 18/19 A/W Womenswear Benchmark Brand
Lily is bold with colors; III VIVINIKO and ICICLE show elegant shades; Edition exudes a natural style; Maje is youthful and vibrant. These brands tap into the trends of nature, environment, life and art, and they play with seasonal colors.
Hot Pattern -- 18/19 A/W Men's Knitwear in Tongxiang Wholesale Market
Men's knitwear in Tongxiang market prefers more colorful patterns in A/W 18/19. Patterns from big brands are popular, and techniques become more refined.