Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Smart Casual Business Leisure Avantgarde Brand Rune Arts French style Athleisure Agender Workwear Chinese Fashion J-Korea Fashion function Preppy style Chinese Style Cotton&Linen Outdoor Sports Indoor Sports Folk Style Sustainability Middle East Style Russian Style Middle Aged and Older Pattern analysis
A Path Worth Taking – The Menswear Runway Analysis of Zegna
F/W 22/23 men’s collection was the debut after Zegna dropping “Ermenegildo” from its original name. The artistic director Alessandro Sartori drew inspirations from roads and created a new collection: ‘A Path Worth Taking’. The Zegna road originates in the mountains, and crosses Oasi Zegna, the free-access natural territory in Piedmont, Northern Italy, also known as 232. Designer explored the contemporary fashion in a gentle yet firm way. The practical, comfortable, and alternative wardrobe redefined the traditional formal wear and underlined the seamless connection between indoor and outdoor lives.
Happy New Year -- The Popular E-commerce Products of Women's Knitwear
In the celebration of Chinese New Year, online stores update the festive products rapidly and reveal an accelerating sales volume. Thousand pieces of items are sold just in 30 days. Influenced by the zodiac of the coming new year, tiger must be the dominating element in the market. Bowknots, wide collars, and neckties keep the momentum. Besides, lovers’ wear and Chinese frog buttons have trended upward in recent months.
Urban Leisure -- The Brand Analysis of TIME HOMME The Menswear Designer Brand
TIME HOMME is a menswear line released by Korean HANDSOME Group in 2000. Focusing on the consumers from 25 to 35-year-old, its delicate silhouette in tailored suits and mixture of soft luxury material in modern casual style interpret the futuristic modernity.
Define the Irregularity -- The Analysis of Salty Pebble The Womenswear Designer Brand
Salty Pebble is an emerging niche Korean brand which is popular in its home market and social medias. The casual, girlish styles of Salty Pebble subvert the stereotype to satisfy contemporary youths. Versatile pieces follow the fashion trend and build a unique brand identity.
Casual Animation -- The Analysis of CLUT STUDIO The Womenswear Designer Brand
The Korean girlswear brand CLUT STUDIO is pursuing high fashion and subcultural designs at the same time, which is loved by IU, Kim Hyun A, Lisa, Jennie, and Choi Jisu. The A/W 2021 collection "I HATE HOLIDAY" brought bears, crosses, moons, and animation girls to the forefront. Bold tie-dyed elements were presented on basic items for flamboyant looks.
The Analysis of Ermenegildo Zegna The Luxe Men's Knitwear Brand
Zegna is a luxury fashion house founded in 1910 by Ermenegildo Zegna in Trivero, Northern Italy. And it is still one of the most famous Italian enterprises today. Beyond producing menswear for luxury brands, Zegna is also the biggest fabric manufacture in the world, which produces 2.3 million meters of fabrics every year and promotes wooden products. The knitwear of Ermenegildo Zegna presents high-quality fabrics. High-count fine cashmere is their most important material, which has soft handle and silky gloss. Minimalist details and supreme crafts create mature pullovers and polo shirts for consumers.
Fun Factors -- The Analysis of J.W.Anderson The Menswear Designer Brand
Northern Irish designer Jonathan Anderson established JW Anderson in 2008. At first an elaborate collection of accessories quickly attracted attention, enabling the fledgling label to show on-schedule during 2008's London Fashion Week.Its unique design aesthetic offers a modern interpretation of masculinity and femininity by creating thought-provoking silhouettes through a conscious cross-pollination between menswear and womenswear elements. This idiosyncratic perspective, which earned the label a cult following, prompted JW Anderson to present a women's capsule collection in 2010.
Selling Points in Early Spring -- The Comprehensive Analysis of Korean Dongdaemun Market
Cute elements as bears, animals, and Disney cartoon characters are presented by printing, embroidery, and rhinestones this season to show liveliness. The placement decorations on the front chest of sweatshirt are vital and youthful.
Dream House -- The Analysis of MINI PEACE The Benchmark Kidswear Brand
Mini Peace Spring 2022 campaign was unveiled in December to pay homage to the nature and present the infinite creativity of Chinese children. On November 6, Mini Peace 10th anniversary fashion show was held in Ningbo. A limited pop-up Dream House opened during November 3-14 to celebrate the 10th anniversary.
Contemporary Elegancy -- The Analysis of MING MA The Womenswear Designer Brand
MING MA completed both BA and MA fashion courses at Central Saint Martins, UK. MING was sponsored by renowned Lane Crawford Scholarship and mentored by Professor Louise Wilson in the MA Fashion course. During the course, Ming has collaborated with Textile Designer Anita Hirlekar for her AW14 collection showed at London Fashion Week. Also he was awarded as the winner of CSM x J.Crew project. His works have been featured in the worldwide publications such as The Gentlewoman, Vogue Italia, SSAW, VISION, 1 GRANARY etc. In 2018, MING MA established his own label in Shanghai. Capitalising on his strengths in 3D cutting and draping, often juxtaposing modernity with traditional craftsmanship for a fresh take on designs. MING MA focused on balancing the unique sculptural silhouettes with effortless sensibility: aiming to revive the elegant ease of the contemporary women.
LAFAYETTE 148 -- The Benchmark Brand of Women's Cashmere
Lafayette 148 was named after its address in SoHo, New York City. It is a global lifestyle brand led by women, for women. Founded in 1996, the brand was built on founders' belief that women serve beautiful clothing created for women's needs. Uncompromising quality, luxurious materials, flawless construction and a modern, New York sensibility are hallmarks of their collections. Designs as dynamic as the women who wear them and the city that inspires designers.
On the Road -- The Menswear Runway Analysis of DIOR MEN
Inspired by Jack Kerouac's novel On the Road, Kim Jones released DIOR MEN Fall 2022 collection in London on December, 9, exploring the imagination of literature and fashion. On the Road(1957) is the best novel that can reflect the Hippies and the Beat generation in 60s. The new collection drew inspiration from the avant-garde spirit in last century's America, and fused classic Dior's heritage with futuristic crafts for updating.
Redefine the Future -- The Analysis of COS The Benchmark Menswear Brand
COS started its journey in the vast Dunhuang desert in A/W 21/22. Regarding clothing as a media for self-expression, the label tried to redefine the future by its powerful styles. Advanced daywear and practical details elevate the qualities and present a comfortable and easy wardrobe.
Retro & Naughty -- The Analysis of Shrimps The Womenswear Designer Brand
Founded by the designer Hannah Weiland, Shrimps is named after the designer's nickname in her childhood. Hannah Weiland is good at using artificial leather and fur to create playful clothes. A/W 21/22 collection continued the ecological faux fur and used crocheted babydoll collars to create a younger and lovely temperament. 3D crocheting is decorated on the buttons of knits and trench coat. Classic checks and lapels fully exude an artistic and retro touch.
A/W New Products -- The Analysis of Korean Women's Knitwear Wholesale Market
The new products in A/W 21/22 Korean markets show high versatility. Chanel-style cardigans, jacquard pullovers and vests are brought to the forefront. This report will introduce the new products in A/W 21/22 Korean markets from the aspect of pattern, stitch, and detail.
Warm Winter -- PETITE MIEUX The Korean Designer Brand
The Korean kidswear brand PETITE MIEUX is committed to developing simple yet complex, natural yet smart pieces. The brand combines its own mindset with characteristics of adults' wear to create lovely and sweet vacation looks.
Delicate Lifestyle -- The Comprehensive Analysis of Korean Designer Brands
Independent designer brands have already become a mainstream in the market, and those niche brands from Korea are now affecting the fashion trend on a global scale. Some potential labels with not too much fame draw the attention of the niche fashion world and fashion bloggers. The strong momentum of the benchmark brand We11Done leads the trend. The main styles of Korean designer brands: mature minimalism, street fashion, and sweet girls. Clothing that celebrities wear is the most popular, while these high-quality products with personality can also attract loyal consumers.
Brunello Cucinelli -- Benchmark Women's Knitwear Brand
The world-class Italian luxury brand Brunello Cucinelli is known as the cashmere king and "the real luxury of the clothing industry". Traditional Italian craftsmanship and the selection of top-class fabrics provide high-quality fashion items.
Elegant Preppy Style -- The Analysis of O!OiCOLLECTION The Womenswear Designer Brand
Founded by the Korean designer Jung Ye Seul in 2011, O!OiCOLLECTION has been a representative label of old-school fashion, and its minimalist looks are greatly loved by young Korean consumers. A/W 2021 collection fused French-style elegancy with casual preppy style to show differences with the normal teen preppy style. The wide use of geometric argyles creates practical pieces.
Aggressive Elegance -- The Analysis of 1017 ALYX 9SM The Womenswear Designer Brand
The casual streetwear label 1017 ALYX 9SM was founded by the American designer Matthew Williams in 2015. Focusing on performance designs and luxurious details, hardcore metallic buckle is signature element for the brand. Matthew, who consider "Aggressive Elegance" is the brand keynote, draws inspiration from urban elements and fuses the cool California accent with the culture in New York City to create a collisional harmony.
Skateboard Lovers -- The Analysis of PACCBET The Menswear Designer Brand
The Moscow-based streetwear brand PACCBET was founded by Gosha Rubchinskiy and the professional Russian skater Tolia Titaev in 2016. PACCBET, meaning sunrise or dawn in Russian, is dedicated to representing and exploring the style and language of a new generation of young Russian rebels. Being the pioneer to revive the street culture in the east Europe, this pure skatewear brand tries to present a unique part of the Russian subcultures.
The Trial -- The Analysis of Louis Gabriel Nouchi The Menswear Designer Brand
Founded in Paris in 2017, Louis Gabriel Nouchi offers a new vision of elegance through a contemporary lens. At LGN, the silhouette becomes an intersection of classic tailoring and sportswear, grunge counter-culture and traditional savoir-faire, granting the wearer a new freedom and connection to what they wear. Rejecting traditional gender norms, their clothes embrace unisex forms, for pieces with precise, fluid cuts adapted to modern ways of living.
Style -- The Comprehensive Runway Analysis of Women's Knitwear
Among the knitwear on S/S 2022 runways, mature elegant styles and minimalist styles are on the same level, and commuting collections are noteworthy; although folk styles are not prevalent in the mature markets, they have made breakthroughs on color application and pattern design. From fresh childishness to the sweet yet cool personality, youthful lady styles show a diversified fusion; athleisure style performs the most outstanding, and we need to notice its fluidity. According to the runway data and style researches, athletic styles are affecting the design and matching of minimalist styles and sophisticated styles, injecting vitality into the mature market.
Free Wilderness -- The Analysis of Mayoral The Selected Kidswear Brand
Mayoral is a leading kidswear brand in Spain with a history of over 70 years. The brand provides children with cozy and joyous experiences through fashionable designs and comfortable fabrics. Mayoral gathers fashion, casualness, and sports together to create a space for children to grow up with freedom. Their healthy, comfortable fabrics, fashionable styles, and casual looks all present the charm of Mayoral.