Environmental protection continues to heat up. Biodegradable and recyclable cotton and linen fabrics become a popular natural and environmentally-friendly fabric. Cotton & linen style is a kind of sentiment. It is fresh and elegant, low-key and constrained, with a natural and artistic feel. The comfortable and breathable cotton and linen fabrics have the designer's style in terms of looks. This report starts from details, cutting, crafts and silhouettes to analyze design points, and brings a comfortable experience of original ecology.

In 2020, people no longer show their individuality through neutrality, but start to face up to women themselves and explore the original connotation of females. On Pre-Fall catwalk, knitwear tends to be mature and elegant. Many brands gradually get rid of the neutral and leisure style, and turn from blurring gender boundary towards exploring the original beauty of females. Knitwear reduces the large-scale textural feel and adds simple but exquisite designs. And designers apply rich and superior natural colors to knitwear.

The A/W 20/21 trunk shows for men's knitwear pay more attention to the utility of details. Letters and melange yarns are displayed by blocks to enhance the visual impact. The diversified combinations with various crafts bring a superior quality sense to knitwear. This report will analyze key details from perspectives of crafts and patterns, explores their relationship and discusses specific applications to knitwear.

The TOP 30 list of women's knitwear designer brands of the year is ranked based on users' browsing and search interactive data in 2019. Here we select practical brands to recommend, analyze key design elements of brands, and help with the development of knitwear in the new season.

Bottega Veneta is an Italian luxury brand, founded in 1966. Distinct leather weaving technique is its best business card, and unconspicuous brand Logo is the most unique taste of Bottega Veneta. It is acquired by Kering group in 2001, and gradually out of favor when logo mania is revived around 2015. In July 2018, Daniel Lee, the former ready-to-wear director of Celine, is officially appointed as the brand creative director. Since the first collection of Daniel Lee, The Pouch and new woven items become an instant hit. Daniel Lee transforms Intrecciato into wide weaving and lattice, providing the brand with a new identity tag. Bottega Veneta wins Brand of the Year award at the British Fashion Awards in December 2019. And Daniel Lee wins three awards, including Accessory Designer of the Year, Womenswear Designer of the Year and Designer of the Year.

Lisa Hahnbuck, a German fashion blogger with more than 110000 followers on Instagram, is adept at mixing and matching items to create a simple and neat urban modern style. Daily looks are mainly mix & match of items from big brands and some designer brands. For office ladies aged from 22-32, her sharing is highly practical and worth reference. Now let's look at her knitwear match.

The blockbuster of Valentino Pre-Fall 2020 is shot at the Palazzo Mignanelli in central Rome. In this season, the creative director, Pierpaolo Piccioli, moderates the rich colors and adopts chromatic lace, textured embroidery and contrasting edges, with flowing sequins to bring a gorgeous visual feast.

Since the arrival of the new media era, each platform has become the gathering place of traffic and the biggest show place for the brand. With the rise of fans economy, the value of stars' selling ability is more and more prominent. In addition to fans' pursuit of celebrity souvenir, trend-following young people and brands will also pay attention to the hot products driven by stars. In the subconscious of the public, the star is a trend vane, owning the same thing with the star will endow himself/herself with the shining characteristics of the star, so as to achieve a spiritual self-satisfaction. This report starts from the daily life of female stars, analyzes their knitwear collocation on holiday, trip, shooting and leisure, and tries to be helpful to the development of women's knitwear.

Off-white is a non-negligible fashion brand in recent years. Black and white slashes, yellow straps, and diagonal arrows are symbolic marks of the brand. It also drives the street fashion. Each season, it brings surprises through designs of logos, popular colors and trendy elements. Here we select the knitwear styles at its A/W 20/21 trunk show, and analyze from stitch, pattern and details.

In the latest showcase display and store image of the young lady style in winter 2019, slight fashion and dark style are dominant; red is the major bright color and black tones are main colors; key items are knitwear, puffa jackets and overcoats.

PortsPURE is a young subsidiary brand of PORTS. It inherits the avant-garde design genes of PORTS 1961 and integrates advanced aesthetic taste into modern interpretation, so the classic item is both fashionable and functional, interpreting the fashion attitude of urban people. In A/W 19/20, PortsPURE takes "Sustainable Fashion" as its theme, and uses sustainable wool and eco-friendly fur to feel the warm touch brought by recycled fabrics. It uses "BEST BEFORE" as a metaphor for the best appreciation period of fashion, starts a magic to connect the real world and the virtual world, and extends color graphics and interesting expressions.

The fashion brand effect refers to the fact that the Chinese men's knitwear brands of the second and third tier use fun jacquard and symbolic logo from European fashion brands and J-Korean designer brands as reference, and reshape fashion items according to their own positioning through stitch changes, embroidery and rhinestones, so as to bring benefits and influence to the Chinese markets and continue the commercial and social value of the internationally famous clothing brands.

ENFOLD is affiliated to Baroque Japan Limited. ENFOLD can grasp elements currently popular and meet consumers' needs for individuality. It uses neat and simple structures to express the simple fashion attitude of the brand. It conveys the idea that fashion is not about seeking approval from others but about being confident in one's own thoughts and styles. Knitwear for A/W 19/20 mainly adopts splicing and cutting to depict the exquisite outline and emphasize the comfort and brand-new figure.

Sandro, as the pioneer of entry luxury brands in Paris, is committed to creating elegant and diversified superior menswear and womenswear. Simple but exquisite cutting and elegant fashionable temperament are very eye-catching. Ms. Evelyne Chetrite founded Sandro in 1984 and has served as design director ever since. She integrates delicacy and modern style, perfectly balances masculinity and softness, and forms the new aesthetics of neutral womenswear. Women's knitwear in A/W 19 is simple and neat, quiet and restrained, showing the forthright and sincere French style of this brand.

In the spring of March when summer is coming, flowers are blooming like brocade, and the tender and colorful scene full of spring feel is like girls' romance and sentiments. This report elaborates mainly bright and colorful color tones, some neutral colors and quietly elegant color tones. This report uses S/S 2020 emerging designer brands as the main data source, the young lady style as the main melody to take you into the beautiful and romantic time through colors and lead you to experience the pure and hopeful girls' world.

The big brand effect refers to the fact that Chinese second and third tier knitwear brands use core elements of big brand styles as reference and reshape fashion items according to their own positioning, so as to bring benefits and influence to the domestic market and continue the commercial and social value of the internationally famous clothing brands.

The TOP list of women's knitwear is ranked by downloading times of users in October. According to the list, undershirts of the young lady style rise to 23%. The simple & sophisticated style accounts for more than a half, while the fashion and leisure style decreases. Key design points are details and crafts. Color-blocking is still popular. Decoration in the edge takes up the largest proportion, showing that undershirts pay more attention to collocation with outerwear. The stitch emphasizes the fine and snug feeling, and is particular about crafts and silhouettes. This report aims at popular styles of women's knitwear undershirts in October, and makes an analysis from crafts, details and yarns.

This report concludes key items for A/W 19/20 in South Korean wholesale markets, department stores, well-known buyer stores and designer brand collection stores. It also analyzes key items, crafts and fabrics in the market, and recommends some local designer brands in South Korean.

In A/W 19/20 men's knitwear Tongxiang wholesale markets, the concept of young business gets maturer. Many techniques of crafts, details and colors are applied to display the new business feeling. Soft earth color tones and classic black, white and grey are chosen. Cashmere and chenille are still important yarns in the market. The proportion of melange yarns grows obviously, and the application is also more flexible.

The S/S 2020 Paris and Milan Fashion Weeks are shining with the joint efforts of many famous designers and international fashion brands. Exquisite cutting and creative designs interpret contemporary female fashion. Crafts and details are favored by elite women like Yu Feihong and Xin Zhilei. In order to meet the demand of more diversified styles for fashionistas and women's knitwear designs, this comprehensive report focuses on analyzing and refining the key colors, crafts, and patterns.

The designer of FORELE, Gao Rixuan, graduates from school of media at University of East Anglia in England and created the independent designer brand, FORELE, in 2016. The key words of this brand are independence, reality and elegance. The brand is in the view of contemporary females, sets "sharing" and "cherishing" as the tenet, advocates the concept of independent aesthetics, and expresses the longing for pure beauty.