Exquisite crafts and handicrafts bring not only warmth and comfort, but also a refined wearing experience. Cashmere is warm, smooth and soft. This report makes a key analysis of the three Italian brands, Brunello Cucinelli, Zegna and Malo. They advocate exquisite yarns and minimalist subtle designs, thus creating fine natural products. Styles are simple yet luxury.

Self-Portrait is founded in 2013 by designer Han Chong. The brand advocates the fashion concept that exquisite design details can be bought without the price of luxury fashion. Han Chong comes from Malaysia and graduates from Central Saint Martins. Before entering the fashion industry, he also had a career in the arts. Therefore, Self-Portrait is synonymous with artistic wearing. Delicate lace, smooth silhouette and cutting, as well as refined cutout well blend elegance and fashion.

Markets in Hangzhou are recovering. See more in A Summer Vibe -- The Comprehensive Analysis of Womenswear Markets in Hangzhou. In June, POP enters Hangzhou markets again. Most spring and summer items are discounted, and Pre-Fall styles gradually appear. This report focuses on knitwear for Pre-Fall 2020, extracts key details and crafts, and reviews key trends forecast in last season.

Cashmere brands mainly center on Italy and the UK. Cashmere brands in Italy usually have a long history and pay more attention to the quality of cashmere and traditional craftsmanship. British cashmere brands are more modern and deliver a distinctly folk feel. This report makes a key analysis of three cashmere brands, Brunello Cucinelli, Malo and Iris Von Arnim. Italian brands put emphasis on creating natural, durable and comfortable high-quality cashmere. Simple details and stitch changes are key designs. Sustainable theory runs through cashmere items.

Retail markets in Shanghai are gradually regaining its former vigor and crowd. Simple but powerful designs enhance the chic feeling. Stylish women's knitwear makes the wearer confident and charming.

Continuing Refined Fashion -- The Comprehensive Analysis of Men's Knitwear in Florence Retail Markets, here we make an analysis of Florence retail markets again. Exquisite crafts and refined silhouette characterize Florence markets. This report will analyze from perspectives of pattern, yarn, stitch, silhouette and detail. Fine color-blocking, combination of rustic heavy-gauged textures and color-blocking, modern use of melange yarns and crisp neat outerwear all show Florence markets' pursuit of ingenious crafts.

This report ranks the top 30 brands based on downloading interactive data of users in the first half of 2020. The top brands are analyzed by POP before. And this report will combine practical and recognizable brands with heated topics and popular items to make an analysis.

TOMORROWLAND was founded in 1978 and its menswear line, TOMORROWLAND MEN, was established in 1987 and opened its first store in Aoyama, Japan. It covers from everyday wear to gowns. Designers often draw inspiration from rock music and street subculture, and mixes with traditional Japanese designer concept, aimed to provide new elegant looks for men.

ICICLE was founded in 1997, headquartered in Shanghai. It is a fashion enterprise with a full-business chain covering design, manufacturing, logistics, retail and franchise. As a high-quality natural clothing brand, it owns ICICLE and SILEX, and acquires the well-known French brand CARVEN in 2018. Based on the ancient oriental philosophy that man is an integral part of nature, ICICLE selects high-quality raw materials from nature, recreates them in an environmentally responsible attitude, eliminates redundant designs, and displays the beauty of nature.

COVID-19 hit the world. Some knitwear brands in European and American countries are bankrupt or shut down. Information in Italy retail markets is also limited. And this report analyzes the latest dynamics of men's knitwear in Florence retail markets from perspectives of stitch, patterns and crafts. Refined crafts and bright colors characterize Florence.

EGOIST is an emerging female leisure brand from South Korea, targeting at young women in their 20s and 30s. It is favored by stars and models with its fresh colors and details. Its S/S 2020 collection works with actress, Kim Minyoung and fashion icons to create the gentle and minimalist fashion style. Knitwear of EGOIST combines fine stitch with detail design, fit for young leisure brands for reference. Notably, the brand moved into Galleria Gwanggyoin in March. Galleria Gwanggyo is the largest high-end department store of Galleria in its 10-year-old establishment, and is expected to become a unique landmark representing South Korea and the world. This shows Galleria has an increasing fashion influence and will gain more attention.

Guangzhou markets, as the largest wholesale markets in China, cover New China Plaza, UUS, HUI MEI INTERNATIONAL and other wholesale markets. Influenced by the pandemic, orders and consumers decline sharply. According to the research of wholesale markets and retail markets in Guangzhou, we can see bright colors and colors in high brightness yet low saturation are main. Light-colored clothing leads the markets. Gatherings, shirring, drawstring and dense smocking become highlights of styles. Letter and figure pattern bring new designs. Characters in cartoons, Japanese comics and Disney movies remain mainstream patterns. (Some data is from mid- to high-end retail markets and some comes from Guangzhou wholesale markets.)

1. PEACEBIRD collaborates with Tongdaodashu to launch the constellation series, including the lucky tee and lucky amulet. 2. Wang Churan (Aquarius) and Zheng Qiuhong (Sagittarius) wear the constellation T-shirts. 3. Lin Yun is in the clothing from the collaboration collection of PEACEBIRD × Chibi Maruko-chan, vigorous and passionate.

Jean Patou is founded in 1914 by Jean Patou, and specializes in knitwear and athleisure clothing. In 1922, Jean Patou has been a leader in women's fashion, but it is suspended in 1987 due to the economic crisis. In September 2018, LVMH claims to revive Jean Patou and changes its name into Patou. Guillaume Henry is appointed as its creative director, and it debuts in Paris Fashion Week in September 2019. Guillaume Henry was once the creative director for Carven and Nina Ricci, and turned the two brands into young, street and sportif.

The TOP list of men's pullovers is ranked based on downloading interactive data in April. Business leisure style occupies the main part. Dynamic fashion leisure knitwear gradually shifts toward young business style. As for patterns, checks, stripes and argyles win more users than letters. Classic geometrics are continued, recreated and combined with crafts. Jacquard rises greatly. Simple stitches and slogans become decorations on pullovers. This report will recommend styles based on core design elements.

This season UOOYAA takes "Heroine" as the theme, allowing fashionistas from different eras and different background to meet here. Fine soft knit quality is mixed with modern visual elements. The sportswear of the Chinese women's volleyball team displays unique female power. The Chinese tunic suit is adjusted and decorated with details. The 1980s vintage, sports and office, racers and female worriers works with virtual or real fabrics and bold colors to show fun and creativity of UOOYAA. It also collaborates with an illustrator, Boilingmanxx, telling fun stories about the four pills.

System Homme is a popular fashion leisure menswear brand in South Korea, and favored by singers, actors and other stars. Exquisite details, fashionable elements and edgy designs bring power to men. The brand collaborates with BTS, and launches the "Login BTS | SYSTEM - #1" series with a theme of Blood Sweat & Tears. This series is gradually released, showing the fashion culture of millennials.

In Europe and America, simple & sophisticated style and fashion leisure style dominate women's knitwear. This report focuses on PortsPURE, Elisabetta Franchi and Tommy Hilfiger to make a key analysis, highlights key designs of fashion leisure style, takes the resort style and pleasing fashion elements as the main line, and analyzes from perspectives of contrasting edges, stripe changes and combination of line with plane.

Andersson Bell is a Korean designer brand founded in 2014. It is good at blending elements of street, art and culture. Its items break the limit of gender and figure, and advocate the freedom of clothing. In S/S 2020, it draws inspiration from the light and shadow of natural plants, focuses on the mood catharsis, and presents time traces in nature on clothing through color, cutting, texture and pattern.

Influenced by the pandemic, Marisfrolg group organizes a press conference for the 2020 summer styles, which is held at the headquarters of Marisfrolg group building. The 2020 summer styles are introduced and explained in the form of video.

Lululemon is known as "the No. 1 professional sports brand in Canada". It has nearly 360 stores in the world. And in North America, it is the first choice of yoga apparel and other sportswear. At present, Lululemon is synonymous with yoga apparel and fashion. Lululemon aims at the new middle class, referring to working women aged between 25 and 40. Normally they has a sweat lifestyle, which is quite healthy and positive. In addition to producing and selling yoga apparel, Lululemon leads a lifestyle and philosophy. Lululemon is best known for having a specific community culture, and the way it promotes its brand is primarily by the user community. Therefore, every time Lululemon enters a new city or country, it makes use of show room and ambassador to first build communities, lead people to perceive the brand, connect with customers and integrate into the local market.