Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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2023-10-09 18272
Modern Retro -- The Analysis of EENK The Womenswear Designer Brand
The founder of EENK is Korean designer Hyemee Lee. The brand philosophy seeks to create a confident and calm temperament and a fashion attitude that returns to essence. Hyemee Lee believes that fashion has no boundaries, and she prefers to project her experiences as a woman in life through clothing. From this, it can be seen that EENK's clothes are practical and can highlight the elegant and cute characteristics of women. EENK has launched the 'The Letter Project', a unique collection of single item designs that extract their initial letters through corresponding keywords and publish them in alphabetical order. EENK's new autumn and winter 2023 products still feature a modern retro style, with simple and elegant cutting, while maintaining a soft and high-end feel.
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2023-04-13 16601
Urban Performance -- The Analysis of Stone Island The Menswear Designer Brand
A culture of research, experimentation and usability are the matrixes that have always defined Stone Island; the brand, established in 1982, destined to become a symbol of extreme research on fibres and textiles applied to innovative design. Each Stone Island piece is born from the perfect synthesis between experimentation and usability, between the study of fabrics and rationality. The study of uniforms and of workwear, its evolution according to new functions of use, becomes Stone Island’s observatory for defining a project where the clothing’s purpose is never just purely aesthetic.
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2022-11-23 65287
Urban Traveler -- The Analysis of DIOR MEN The Luxury Menswear Brand
Robert Pattinson is the latest star to front a Dior campaign, specifically for the house’s Spring 2023 menswear collection by Kim Jones. Shot by Rafael Pavarotti, the Twilight star sports three different looks from Jones’ Spring 2023 runway that also featured a surprise collaboration with Eli Russell Linnetz of ERL. Standing out from the imagery is the designer’s Diorizon shoe which will be arriving in two new models next season. Completing the actor’s looks are the Hit The Road and Dior Lock shoulder bags featuring the “CD Diamond” pattern in “Dior Gray.”
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2022-11-09 55480
Modern Fusion -- The Analysis of PRADA The Luxury Menswear Brand
Prada presents “Lake Tai”, a project by Michael Wang, with the support of Fondazione Prada. The exhibition will be displayed from November 10, 2022 to January 8, 2023 at Prada Rong Zhai, a 1918 historic residence in Shanghai restored by Prada.
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2022-09-05 31074
Explore the Nature -- The Analysis of Heilan Home The Benchmark Menswear Brand
The Chinese internet influencer Tenzin Tsudue displays the new-released sweatshirts of Heilan Home and interprets the spirit of purity and freedom. The brand collaborates with artist Ye Luying and prints the pretty natural landscapes on garments. The traditional tie-dye process embraces the oriental fashion and the wonderful nature.
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2022-09-01 74676
City Boy -- The Comprehensive Analysis of Menswear Designer Brand
City Boy fashion is a mash-up of Japanese leisurewear and American streetwear, with aspects such as military uniforms, tooling, and even functionalities included to create a diverse look. The overall tone of the match is characterized by mixed and stacked wear. City boy is not just a style of dressing, but also a life concept.
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2022-08-31 58680
Roam the City -- The Analysis of ZEGNA The Luxury Menswear Brand
1.ZEGNA and Real Madrid are proud to announce a unique partnership in which ZEGNA will become Real Madrid’s Official Luxury Travelwear Partner. 2. To celebrate the new chapter of ZEGNA, a new store was opened in One Central Macau, providing a modernized and pragmatistic space for gentlemen. 3. Zegna Summer 2023 collection created a light and innovative menswear wardrobe by different materials and colors, and offered infinite possibilities to this summer.
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2022-04-07 37999
Avant-garde Postmodern Creation -- The Analysis of Maison Margiela The International Womenswear Brand
Margiela Resort 2022 is inspired by Galliano’s latest “Artisanal” collection, a co-ed Spring/Summer collection that was an ode to the post-pandemic youth. Through the medium of film, Galliano transports viewers into a disruptive disposition, filled with illusions on a meta-level. The uniqueness of Galliano’s vision for the Resort collection trickles down from the desirable and dramatic aesthetic from the Artisanal collection.
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2021-08-17 72587
Mixture Pop -- Frankygrow The Japanese Kidswear Designer Brand
Frankygrow is a fashion brand for kids and adults which is developed based on the concept of 'Simple Pop'. Designer fuses seemingly contrasting simple and trendy elements together. Color application and special fabrics present the 3D effect of clothing. Unique black and white checks in different sizes are spliced together to make the clothing dimensional and cute.
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2021-08-05 89664
Little Troublemakers -- Limitedoudou The Korean Kidswear Designer Brand
The Korean designer brand Limitedoudou is loved by the public for its interesting illustration patterns and delicate styles. The new-released A/W 2021 products generally maintain the oversized silhouettes of the brand. These playful patterns are paired with lovely Korean styles to show high versatility and newness.
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2021-07-27 64661
French Romance -- The Famous Kidswear Brand Bonpoint
The fashion label Bonpoint was founded by Marie France Cohen in 1975. Its design department maintains the historical tradition of Paris haute couture. The concept of luxury kidswear has been well-known on a world scale. Through bold imagination, delicate tactility and rich details, Bonpoint integrates happiness into our daily life. The comfortable clothing of children allows them to be free to explore the world.
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2021-07-19 66895
Wild! -- The Comprehensive Analysis of Playtime Shanghai #2
The world is changing, and the second exhibition of Playtime Shanghai will present an image of the children's universe, that takes on today's social challenges in order to protect the freedom to be openly and courageously unique. It is the incarnation of a world of solidarity in its diversity, of a "wild" state of childhood where creativity and spontaneity, individualism and simple pleasures of the senses are combined. It is a joyful disorder, in which each one finds a place, the happy wasteland of a future whose complexity is not put in doubt, but where the collective, the freedom and the sensuality celebrate new utopias.
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2021-05-08 69841
Colorful Vision -- The Comprehensive Analysis of Zhili Kidswear Wholesale Market
Zhili is one of the most important kidswear markets in China, and it is also a benchmark area of kidswear among consumers. J-Korea, cotton-linen Mori and light fashion are the main styles. Sweet girls' dress, fashionable T-shirt, stylish cargo shorts and multi-functional vest are the key items. The textured fabric made by salt-shrinkage crinkle and yarn-cutting jacquard is combined with different flowers, letters and dots to compose the colorful vision of kidswear.
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2020-10-27 84122
Fun Youth! --The Comprehensive Analysis of Womenswear Benchmark Fashion Brands
This report focuses on INXX, GUUKA, GENAX and Dangerouspeoplefor key reference. Notable design highlights this season includes snowflake/ripple tie-dye technology, small flower jacquard,letter jacquard, landscape pictures, illustration version of cartoon patterns and other patterns, combined spliced polar fleece jacket and ombre puffa jacket items, workwear spotrs details also need attention.
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2020-09-18 117399
Urban Outdoor Trip -- The S/S Catwalk Analysis of Men’s and Women’s Sportswear
Comfort, utility, functionality and fashion mix with each other, bringing new sportswear. As lifestyle gets more flowing, multi-scene clothes adapt to this trend and switch between urban and outdoor occasions. Designers should consider how to mix fashion with functionality. This report focuses on S/S 2021 catwalks and extracts key silhouettes and designs.
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2020-08-07 102354
Game On -- The Comprehensive Analysis of Louis Vuitton Womenswear
Louis Vuitton 2021 Resort collection draws inspiration from Static Journey, takes "Game On" as the theme and explores inner emotions. Items of this collection are shot in the studio in Paris of Nicolas Ghesquiere, the womenswear art director. Nicolas Ghesquiere compares fashion creation to adventures in games. The collection consists of two parts, Quotidian and Playing Cards. Playing cards become main design elements of bags in the new season. Classic monogram mixes with four suits of playing cards, or bags are designed to be playing cards, hearts and dice. This collection takes us on a relaxing and unique resort journey.
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2020-05-10 104180
Mood Shadow -- Andersson Bell The Menswear Designer Brand
Andersson Bell is a Korean designer brand founded in 2014. It is good at blending elements of street, art and culture. Its items break the limit of gender and figure, and advocate the freedom of clothing. In S/S 2020, it draws inspiration from the light and shadow of natural plants, focuses on the mood catharsis, and presents time traces in nature on clothing through color, cutting, texture and pattern.
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2020-04-03 107998
My City, My Holiday -- III VIVINIKO The Benchmark Brand of Women's Knitwear
Founded in 2006, III VIVINIKO has always taken "simple freshness" as the design concept. It advocates using the most minimalist technique to interpret freshness. With the theme of My City My Holiday, its S/S 2020 collection conveys a life attitude of keeping pace with the times through the relationship between color, pattern and silhouette, and advocates urban women in the city to enjoy a free and comfortable lifestyle like during holiday.
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2020-03-14 126512
The Comprehensive Analysis of Street Snaps During Fashion Weeks (2)
In addition to colors and patterns, there are many matches and key items in street snaps. The contrast of colors, the neat wide-shoulder suit with shoulder pad, the workwear set and heavily washed denim display diverse styles of fashionistas and the inclusiveness of the market.
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2020-03-14 93898
The Comprehensive Analysis of Street Snaps During Fashion Weeks (1)
With the end of A/W 2020 fashion weeks, fashionistas, buyers, fashion editors and fashion bloggers outside the show also display their interpretation of fashion. Greyish colors, the wide shoulder silhouette, puff sleeves and shirt structure also appear, showing the latest trends.
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2020-03-10 84597
Knitwear -- The Comprehensive Analysis of Men's Knitwear Street Snaps During Fashion Weeks
In addition to highlights in A/W 20/21 fashion weeks, fashionistas outside the show are also eye-catching. Main looks of knitwear include the yuppie style, simple workwear style and modern folk style. Fashionable street snaps bring the personalized concept for fashionable looks and help to develop knitwear styles.
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2020-02-14 131069
Changes -- The Comprehensive Analysis of Men's Knitwear in Four Fashion Weeks
The A/W 20/21 menswear fashion week puts on a splendid fashion feast in Paris, Milan, New York and London. Techniques like stitches, splicing and deconstruction are combined with geometrics, figures and animals to bring more changeable styles and details to men's knitwear. This report extracts key colors, emphasizes utility from perspectives of crafts, items and design elements, and comprehensively analyzes the four fashion weeks.
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2019-12-18 105081
Elegant and Pleasing -- The Comprehensive Analysis of Female Stars' Knitwear
Since the arrival of the new media era, each platform has become the gathering place of traffic and the biggest show place for the brand. With the rise of fans economy, the value of stars' selling ability is more and more prominent. In addition to fans' pursuit of celebrity souvenir, trend-following young people and brands will also pay attention to the hot products driven by stars. In the subconscious of the public, the star is a trend vane, owning the same thing with the star will endow himself/herself with the shining characteristics of the star, so as to achieve a spiritual self-satisfaction. This report starts from the daily life of female stars, analyzes their knitwear collocation on holiday, trip, shooting and leisure, and tries to be helpful to the development of women's knitwear.
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2019-09-19 108218
Relishing The Deconstruction-- The Catwalk Analysis of Monse Womenswear Knitwear
Agricultural activities inspire the design philosophy of Monse 2020 S/S. Designers, Fernando Garcia and Laura Kim, add simplicity to its symbolic deconstruction style. The embroideries of flowers and plants in the tight sweater reveal a natural sense like the cover of gardening magazines. The asymmetrical scarf skirt made of cotton with wide stripes is like the table cloth and napkin with fresh fruits and vegetables, scissors and knives on it. The appearance in the splicing fabric or comfortable knitwear strengthens the relaxing and joyful picnic atmosphere and life flavor.