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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Polo Ralph Lauren -- The Analysis of Luxury Knitwear Brand
    Hot

    2024-04-12 5343

    Polo Ralph Lauren -- The Analysis of Luxury Knitwear Brand

    In 1967, Ralph Lauren was born in the United States by Ralph Lauren Lauren was founded by Ralph, who did not have a strong family background or a professional background in fashion design. He founded Ralph Lauren with his agile thinking on fashion. The brand has two product lines, Lauren Ralph Lauren (women's clothing) and Polo Ralph Lauren (men's clothing). In addition, the brand also includes perfume, accessories, children's clothing, home and other products, which are favored by consumers, fashion and lovers. Polo Ralph Lauren: The brand's core collection, known for its iconic polo embroidered polo shirts, offers products such as knitwear, hoodies, village clothes, and casual suits. Ralph Lauren Collection: A high-end line of women's clothing known for its gorgeous and elegant design, as well as its clean and concise style that never fails.

  • Xiaohongshu Hot Topics -- The Data Analysis of Knitwear
    Hot Data Reports

    2024-03-18 54121

    Xiaohongshu Hot Topics -- The Data Analysis of Knitwear

    Xiaohongshu's official operation releases popular topics in various fields every month based on platform dynamics to observe fashion trends and provide inspiration for content creation. Some topics are combined with activities to effectively promote fashion. In March, the following fashion topics were launched, sorted by topic popularity: #FemaleWorkwearCommuteOutfits #SassyGirlOutfits #FemaleNewChineseStyle #FemaleCityTennisStyle #MaleComfortableWorkCommuteOutfits #MaleSportyLeisureOutfits

  • Amazon -- The Data Analysis of Cross-Border E-Commerce Womenswear

    2024-01-15 52729

    Amazon -- The Data Analysis of Cross-Border E-Commerce Womenswear

    Current situation analysis: In Amazon's women's clothing category in December, the lingerie and pajamas category continued to maintain its top position, accounting for as much as 29%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses only account for 4%. Compared to November, the proportion of each category has not changed significantly.Data inspiration: In Amazon's clothing category, women's clothing accounts for 41.87% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops&T-shirts&shirts and dresses categories.

  • Cozy Knit -- The Comprehensive Analysis of Luxury Kids' Knitwear Brand
    Hot

    2024-01-05 7172

    Cozy Knit -- The Comprehensive Analysis of Luxury Kids' Knitwear Brand

    In response to the changing seasons, the popularity of the children's sweater market is increasing. While meeting the demand for warmth, diverse styles of sweaters are also popular for development. The focus is on the intellectual style and street trendy signs in the youth market, while the attention to French pastoral and Japanese and Korean children's fun style in the primary and secondary school children's market remains undiminished. This article summarizes and recommends the following popular children's clothing luxury brands, as well as their craftsmanship details, key styles, key items, and key patterns. Bring more inspiration to the development of high-end luxury children's clothing.

  • Elegant Commute -- The Comprehensive Analysis of Luxury Brand

    2023-12-28 55271

    Elegant Commute -- The Comprehensive Analysis of Luxury Brand

    This issue's comprehensive analysis focuses on the elegant commuting style, with a focus on individual items such as dresses, shirts, and jackets. The analysis will be conducted on clothing from the 2024 Early Spring or 24 Spring/Summer collections of relevant brands. In addition to gorgeous decorations such as feathers, gemstones, and bows, details such as collar ribbons, draped fabrics, and body wraps have become important design elements for this season's elegant commuting.

  • Hot List of Women's Knitwear in the First Half of 2023
    Data Reports

    2023-12-15 34652

    Hot List of Women's Knitwear in the First Half of 2023

    Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of women's sweaters in 2023. In terms of style design, the minimalist, fashionable and casual, and elegant Chinese style have received continuous attention from the market, and their popularity has not decreased. It is worth noting that the attention to young ladies' clothing has increased. In the single product data, apart from pullovers and cardigans, the attention of small cardigans in the market is gradually increasing, and the attention of dresses is also increasing.

  • French Commute -- The Analysis of Luxury Brands

    2023-12-06 62051

    French Commute -- The Analysis of Luxury Brands

    The 2024 Early Spring Light French Commuter Shirt combines the elegant and romantic French style with the bold and capable temperament required for workplace commuting. In terms of details, it is characterized by pattern embroidery incorporating natural elements, delicate pleated texture, and romantic ruffled edge design. In terms of fabric, emphasis is placed on the sense of silhouette or exquisite drape, so choose more poplin or silk fabrics. In terms of color, neutral or elegant tones such as white, ivory white, light blue, and beige are used for easy matching, suitable for various occasions such as leisure and office.

  • Elegant Commuter -- The Comprehensive Analysis of Chinese Benchmark Brands

    2023-12-06 39226

    Elegant Commuter -- The Comprehensive Analysis of Chinese Benchmark Brands

    Commuting style has become an increasingly important way of dressing for consumers. Under the style of Zhongshu, commuting style is more fashionable and has a higher demand for comfort. Therefore, sweater styles pay more attention to the comfort and quality of wearing in the design, followed by the use of pattern stitching and color, as well as the design of local details, which not only has practicality but also lacks a sense of fashion. The continuous popularity of the new Chinese style has also given it a place in daily commuting, and its styles are more everyday and commuting oriented. Representative brands with a minimalist commuting style, such as Edition, JUZUI, MO&Co., have distinct and distinctive styles. The core design points of this style are delicate needle texture changes, unique jacquard patterns, and simple yet sophisticated style designs.

  • Gentleman Style -- The Analysis of Polo Ralph Lauren The Luxury Menswear Brand

    2023-12-05 26908

    Gentleman Style -- The Analysis of Polo Ralph Lauren The Luxury Menswear Brand

    Polo Ralph Lauren was founded by Ralph Lauren in the United States in 1967 and is known for its iconic polo shirt. Its design style is fashionable and elegant, drawing on the elegance of British nobility and the casual style of American sports, forming the brand's unique American style. Polo Ralph Lauren's design works have gained attention and love worldwide due to their exquisite craftsmanship, high-quality fabrics, and classic tailoring. Polo Ralph Lauren's sweater continues traditional classic styles such as V-necks, round necks, and hoodies, emphasizing the selection of high-quality materials such as pure wool and cashmere. The color selection ranges from classic neutral tones to bright and bright colors, meeting the needs of different tastes and occasions.

  • Restrained Chill -- The Comprehensive Analysis of Womenswear Designer Brand

    2023-11-27 9764

    Restrained Chill -- The Comprehensive Analysis of Womenswear Designer Brand

    Recently, a hot topic called "effortless fashion sense" has emerged on Xiaohongshu, which carries the shadow of intellectuals and high intelligence style. In the autumn and winter seasons, people tend to wear simple and atmospheric items with high practicality, texture, and versatility. This creates a "Restrained Chill" style, which has a mature and restrained beauty, faintly revealing a calm, restrained, introverted yet independent personality. A sense of aloofness is a sophisticated form of self love and restrained wisdom and temperament. This style is mainly conveyed through the use of color and silhouette, with neutral colors as the main core and cool tones. The silhouette is visually simple, flat and soft, but the cutting is full of power.

  • Relaxation and Minimalism -- The Analysis of RUOHAN The Womenswear Designer Brand

    2023-11-20 20294

    Relaxation and Minimalism -- The Analysis of RUOHAN The Womenswear Designer Brand

    RUOHAN is a women's clothing brand of the same name founded by Nie Ruohan, a fashion designer who graduated from Parsons School of Design, in March 2021. The design is innovative, with excellent fabrics, precise and slim cutting, and a neutral style. Every detail showcases the essence of minimalism. The theme of the RUOHAN 2023 Autumn/Winter series is "Invisible Form", using soil as a conceptual metaphor to return to the original function of clothing and explore the essence of clothing's existence. All clothing in this series starts from a square sketch and is deconstructed and cut. Visualize the intangible clothing in a regular manner. 2D to 3D, planar to three-dimensional. This season, we use a warm off white color scheme to create sculptural texture folds through the design of structural cutting and the drape properties of the fabric itself.

  • 2023 Double Eleven Data Analysis of Men's Knitwear
    Data Reports

    2023-11-17 5028

    2023 Double Eleven Data Analysis of Men's Knitwear

    The trading trend of men's double 11 sweaters in the past three years has shown a significant downward trend. From the transaction amount during the period of 10.30 to 11.05, it can be seen that the Double Eleven sales period entered on 10.30, and the transaction amount reached its highest during the period. During the period of 11.06 to 11.12, the trading trend showed a downward trend due to long pre-sale times, returns, actual consumer demand, and consumption downgrades.

  • Quiet Luxury -- The Comprehensive Analysis of Chinese Benchmark Knitwear Brand

    2023-11-17 42387

    Quiet Luxury -- The Comprehensive Analysis of Chinese Benchmark Knitwear Brand

    Representative brands with quiet luxury style, such as INSUN, LANCY, EP YAYING, etc., have distinct and unique styles. Exquisite style details, high-quality yarn, and simple yet advanced style design are all the core design points under this style.

  • Details -- S/S 2025 Comprehensive Analysis of Women's Ready-to-wear Runway

    2023-11-10 63275

    Details -- S/S 2025 Comprehensive Analysis of Women's Ready-to-wear Runway

    On the spring/summer 2024 runway this season, the proportion of detail design with dislocation and deconstruction is significantly higher, with diverse forms. The application of string ties, wrap ties, and bow tie elements is still widespread. With the continuous popularity of MIU style and boudoir style, the overlapping details of lingerie design on the runway have significantly increased this season. In addition, edge details and voluminous bottom hem both reflect the application trend of inflatable voluminous elements. Overall, the application of intertwining details is the focus of this season, combined with the material's pendulous properties, to express the elegant charm of women through multidimensional spatial imagery.

  • Retro Romance -- The Analysis of Balmain The Luxury Menswear Brand

    2023-11-10 8979

    Retro Romance -- The Analysis of Balmain The Luxury Menswear Brand

    Balmain - Fall/Winter 23/24 Men's Fashion Ad Campaign features a graphic style highlighted by the PB alphabet combination throughout the collection, complemented by distinct masculine silhouettes, showcasing the impeccable Parisian craftsmanship of the brand. The fashion-forward Balmain boys are seen walking the romantic streets of Paris paved with cobblestones, wearing stylish ensembles adorned with the PB letter pattern.

  • Light Business -- The Analysis of Loro Piana The Luxury Menswear Brand

    2023-11-07 28534

    Light Business -- The Analysis of Loro Piana The Luxury Menswear Brand

    Loro Piana, in the latest autumn/winter holiday series blockbusters, features snowy mountains as the background and a strong winter atmosphere, showcasing the relaxed atmosphere of enjoying winter vacations. Mix and match earth toned knitwear with warm items to bring ultimate warmth and fashion.

  • Modern College -- The Analysis of Calvin Luo The Womenswear Designer Brand

    2023-11-07 25869

    Modern College -- The Analysis of Calvin Luo The Womenswear Designer Brand

    Designer brand Calvin Luo is a brand of the same name founded by designer Luo Yucheng. The design style emphasizes deconstruction, simplicity, and transgender beauty, and he likes to place men and women in the same series to blur the boundaries between genders. Technology, retro 1970s, and neutral are brand labels. In his design style, one can feel familiarity and unfamiliarity, classic and trendy, colorful and pure, minimalist and extremely complex. The series of exquisite and exquisite works created by Italian sculptor Raffaele Monti in the 19th century became the inspiration for Calvin Luo's 2024 spring/summer women's clothing collection. Starting from the realistic pleated details in Raffaele Monti's creations, combined with the brand's long-standing design features, the fashion is portrayed as boundless in reality and reality, freely traveling through self-expression and inner protection.

  • The Comprehensive Analysis of Chinese Benchmark Women's Knitwear Brand

    2023-10-30 50067

    The Comprehensive Analysis of Chinese Benchmark Women's Knitwear Brand

    Representative brands in the commuting style, such as BLUE ERDOS, JNBY, ICICLE, etc., have distinct and unique styles, with delicate needle texture changes, unique jacquard patterns, and simple yet advanced style designs being the core design points of this style.

  • Classic Old Money -- The Analysis of Brunello Cucinelli The Luxury Menswear Brand

    2023-10-25 15729

    Classic Old Money -- The Analysis of Brunello Cucinelli The Luxury Menswear Brand

    Brunello Cucinelli 23/24 combines imagination with clothing, projecting the autumn and winter collection into an eternal dimension. The exquisite and bright tones depict a striking portrait of a natural balance and enduring style.

  • The Analysis of ROMANCHIC The Womenswear Designer Brand

    2023-10-23 17379

    The Analysis of ROMANCHIC The Womenswear Designer Brand

    ROMANCHIC designer Choi Hyejong graduated from the Fashion Design Department at Parsons School of Design in New York in 2004 and returned to South Korea to start her own brand ROMANCHIC in 2015. The creative concept of the brand is to use various types of fabrics and technologies to find a balance between female femininity and modernity, and to find authentic roles for contemporary women. Romanticism is the main spirit emphasized by the brand, committed to presenting a simple, exquisite, and elegant contemporary female image. In the 2023 Autumn/Winter collection, ROMANCHIC is inspired by Queen Elizabeth of Austria. The entire autumn and winter series not only showcases a gorgeous exterior, but also expresses another kind of loneliness within the queen. The silhouette details of lace, ruffles, and ribbons accentuated the beauty and elegance of women of that era.

  • Desert Wasteland -- The Analysis of IMMI The Womenswear Designer Brand

    2023-10-23 8067

    Desert Wasteland -- The Analysis of IMMI The Womenswear Designer Brand

    IMMI is a clothing brand founded by XIAO JUN and XIAO MIN, named after the concept of 'you and me in the mirror, symmetrical aesthetics'. IMMI adheres to the use of environmentally friendly fabrics, precise patterns, and ultra-high level of craftsmanship requirements. Focusing on neutral cutting and color tones, showcasing a new personality based on classic style, rational and emotional, showcasing a balance of uniqueness and constraint, giving it a refined silhouette evolution every season, achieving diverse outfits. Stories of the Sahara "is the brand's theme for this season, paired with this year's hot autumn and winter Maillard color scheme, creating a desert feel and bringing an apocalyptic wasteland atmosphere.

  • The Data Analysis of Cross-Border Womenswear E-commerce in September

    2023-10-12 38292

    The Data Analysis of Cross-Border Womenswear E-commerce in September

    Current situation analysis: (1) According to Amazon data, among all Amazon products, women's clothing accessories account for 40.53% of all clothing accessories, a decrease of 3.35% compared to the previous month. (2) In September, the underwear and pajamas category continued to rank first, accounting for 27.3%, an increase of 4.15% compared to August; The number of sports products ranks second, accounting for 17.7%, up 3.47% from August.Data inspiration: (1) Compared to August, the proportion of tops, T-shirts, and shirts decreased by 4.58%, while the proportion of dresses decreased by 3.15%. Considering that it is caused by seasonal changes; (2) Sports and lingerie pajamas are still the top proportion of Amazon women's clothing, with a significant increase in the proportion in September.

  • Localized Print -- The TOP Ranking of Kidswear

    2023-09-21 10719

    Localized Print -- The TOP Ranking of Kidswear

    According to the TOP100 download list of users on POP from August to September 2023, the combination of letters, animals, and graphics received the most attention. Among them, the pattern elements of bears and rabbits gradually gained more attention from August to September. The development of patterns in the outdoor mountain series and sports street style was a popular direction this month. Patterns in the outdoor mountain series emphasize the atmosphere of wilderness exploration, with natural elements, wild animals, and outdoor activities enhancing the outdoor style. In the sports street style, letter patterns are commonly used elements. The development of this style focuses on fashion, sports, and vitality, and is suitable for the mid-to-teenage market.

  • French Style -- The Comprehensive Analysis of Luxury Brand

    2023-09-19 59906

    French Style -- The Comprehensive Analysis of Luxury Brand

    French style draws on the gentle romanticism of traditional French aesthetics and incorporates the casual and elegant elements of minimalism, while retaining the texture and details of the vintage atmosphere. It blends classic and modern elements, showcasing a carefree attitude towards life.

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