Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
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Style
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2024-04-12 4398
Polo Ralph Lauren -- The Analysis of Luxury Knitwear Brand
In 1967, Ralph Lauren was born in the United States by Ralph Lauren Lauren was founded by Ralph, who did not have a strong family background or a professional background in fashion design. He founded Ralph Lauren with his agile thinking on fashion. The brand has two product lines, Lauren Ralph Lauren (women's clothing) and Polo Ralph Lauren (men's clothing). In addition, the brand also includes perfume, accessories, children's clothing, home and other products, which are favored by consumers, fashion and lovers. Polo Ralph Lauren: The brand's core collection, known for its iconic polo embroidered polo shirts, offers products such as knitwear, hoodies, village clothes, and casual suits. Ralph Lauren Collection: A high-end line of women's clothing known for its gorgeous and elegant design, as well as its clean and concise style that never fails.
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2024-03-26 5840
Women's Knitwear -- The Analysis of Tongxiang Wholesale Market
In March, the women's sweater market in Tongxiang mainly focuses on early spring and spring/summer styles, with a focus on holiday and new Chinese styles in terms of style; Focus on creating fashionable style items through color, stitch organization, and detail design. Recommended colors for stalls: eye-catching pink and pink series; In March, some stalls in the Tongxiang market began to resell ready to wear clothing, mainly featuring new Chinese styles such as horse faced skirts; This article will elaborate on five aspects: key style, color, stitch organization, detailed craftsmanship, and market attention to brands.
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2024-03-25 6035
Relaxing & Casual -- The Analysis of Women's Knitwear Designer Brand
Under the relaxed and casual style, the main focus is on fashion and leisure, embracing a sense of relaxation, letting go of tense emotions, and enjoying every moment of comfort and ease. This article will elaborate on three distinctive and charming brands: EENK, System, and Guest In Residence.
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2024-02-29 28246
Romantic Boudoir -- The Popular Styles of Womenswear E-Commerce
The boudoir style is a super feminine style derived from the pure desire style. Integrating lightweight lace fabric, lace lace lace, mesh and other materials into the design elements to create a new boudoir style. Unlike styles such as BALLETCORE, Sweetheart Barbie, and Valkyrie Madeline, the boudoir style focuses on overall lightness and thinness, while the silhouette conforms to the body shape with a smooth sense of body curves; At the same time, the boudoir style does not have too much delicacy and sense of regularity, but also weakens the sportiness of BALLETCORE and reduces the sweetness and cuteness of sweet Barbie. More emphasis is placed on highlighting female tension, either charming or sweet.
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2024-02-22 50223
Light Luxury -- The Analysis of Brunello Cucinelli The Luxury Knitwear Brand
The exquisite fusion of high craftsmanship and innovation, dazzling embroidery, and metallic effects has enhanced the creativity of this season. The sparkling texture and fluid lines capture a carefully planned yet effortless elegance at every turn.
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2024-02-20 34327
SHEIN -- The Data Analysis of Cross border E-commerce Knitwear Brand
In this issue, the POP market research team conducted data analysis on men's/women's sweaters from SHEIN cross-border e-commerce, consisting of four main directions: data analysis, women's clothing new product analysis, men's clothing new product analysis, and summary forecasts. The specific popular brands and style recommendations are detailed in the following text.
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2024-01-17 29742
Allover Pattern -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from December to November, the popularity of full text printed patterns is still high, and classic checkered patterns can be given special attention; Sports camouflage patterns are still popular among consumers. Business pattern design is mainly based on the combination of text and geometry design techniques.
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2024-01-16 47939
The Analysis of Max Mara The Luxury Womenswear Brand
Max Mara's teddy bear coat celebrated an important birthday. Since its debut at a fashion show in 2013, it has conquered the fashion industry with its irresistible cocoon shape, perfect charm, and playful combination.
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2024-01-15 51700
Amazon -- The Data Analysis of Cross-Border E-Commerce Womenswear
Current situation analysis: In Amazon's women's clothing category in December, the lingerie and pajamas category continued to maintain its top position, accounting for as much as 29%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses only account for 4%. Compared to November, the proportion of each category has not changed significantly.Data inspiration: In Amazon's clothing category, women's clothing accounts for 41.87% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops&T-shirts&shirts and dresses categories.
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2024-01-04 63429
Classic Fashion -- The Analysis of Erdos The Benchmark Knitwear Brand
ERDOS (Ordos) was founded in 1997. In 2009, ERDOS launched a brand upgrade strategy from a "cashmere brand" to a "cashmere fashion brand", comprehensively promoting product upgrades, channel upgrades, and promotion upgrades. This report focuses on analyzing the main brand "ERDOS" and sub brand "ERDOS 1980" in Ordos.
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2023-12-04 46438
Luxury Quality -- The Analysis of Hermes The Luxury Womenswear Brand
Hermès is a world-renowned luxury brand founded by Thierry Hermès in Paris, France in 1837. It started as a manufacturer of high-end horse gear and has a long history of over 170 years. Hermès is an international enterprise that is loyal to traditional handicrafts and constantly pursues innovation. As of 2014, it has a product series of 17 categories, including luggage, scarves, ties, men's and women's clothing, and life art. Hermès headquarters is located in Paris, France, with branches spread all over the world. In 1996, Hermès opened its first Hermes specialty store in China in Beijing, with Hermès being the unified Chinese translation for Greater China. Herm è s has always adhered to the design philosophy of extraordinary excellence and extreme brilliance, creating a traditional model of elegance and excellence
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2023-10-13 48116
Yarn & Stitch -- The Comprehensive Runway Analysis of Women's Knitwear
This report analyzes the proportion of key yarns and stitches in the 2024 Spring/Summer T-shirt women's sweater. This season, fancy yarns have shown a significant upward trend, and with the arrival of the spring/summer season, the use of light and thin textured yarns will continue to increase. The changes in spring/summer sweater styles will be more diverse due to the combination of space-dyed yarn, mixed metallic yarn, sequin yarn, and fuzzy yarn.
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2023-10-12 38129
The Data Analysis of Cross-Border Womenswear E-commerce in September
Current situation analysis: (1) According to Amazon data, among all Amazon products, women's clothing accessories account for 40.53% of all clothing accessories, a decrease of 3.35% compared to the previous month. (2) In September, the underwear and pajamas category continued to rank first, accounting for 27.3%, an increase of 4.15% compared to August; The number of sports products ranks second, accounting for 17.7%, up 3.47% from August.Data inspiration: (1) Compared to August, the proportion of tops, T-shirts, and shirts decreased by 4.58%, while the proportion of dresses decreased by 3.15%. Considering that it is caused by seasonal changes; (2) Sports and lingerie pajamas are still the top proportion of Amazon women's clothing, with a significant increase in the proportion in September.
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2023-08-04 65985
The Analysis of Loro Piana The Luxury Womenswear Brand
Loro Piana was founded in 1924 and is an Italian top luxury brand. It has been a family business for six generations. Loro Piana is renowned for its strict selection of the highest quality wool and cashmere. Hand-sewn stitches, exquisite craftsmanship, suede details, and personalized accessories ensure Loro Piana's dominant position in the luxury boutique market. Loro Piana's flagship products embody the beauty of nature, and the relentless pursuit of this high-quality desire leads the six generations to constantly search for rare and precious raw materials in remote parts of the world. Respecting ancient traditions and never ceasing to innovate, the visionary masters at Loro Piana are meticulous and strict. They utilize advanced technology to fully unleash the excellent performance of the raw materials while following the ancient production rules passed down by their ancestors.
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2023-06-27 34248
Pattern -- The Comprehensive Runway Analysis of Men's Knitwear
This report analyzes the changes in the proportion of key pattern elements in men's sweaters on the 2024 Spring/Summer runway. This season, striped elements and all-over floral patterns have a higher proportion in sweaters, mainly in colorful stripes and classic stripes. The proportion of diamond grid patterns and geometric elements is higher, presented in an all-over manner, with more variations in color and yarn to enrich the details of Spring/Summer sweaters. The use of classic design elements such as flowers should not be ignored. In the 2024 Spring/Summer men's runway, the focus is on the application of key elements such as stripes, all-over patterns, and geometry.
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2023-05-26 10473
The Analysis of SINOON The Womenswear Designer Brand
SINOON was founded in 2017 in Seoul, South Korea. The main designer, who has a background in painting, infuses the brand's designs with a strong artistic atmosphere. The brand focuses on pursuing surrealistic patterns and stories, with each garment carrying the designer's own narrative. SINOON is dedicated to creating a natural and romantic style that evokes a sense of comfort and inspiration in everyday life. The 2023 Spring/Summer collection of SINOON, themed "Sunday Noon Films," incorporates French romanticism and vintage designs. It effortlessly interprets a sweet and romantic ambiance while incorporating fairy-tale-like colors such as pink, baby blue, and pale green, creating a healing world for young women.
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2023-05-10 28260
Gentlemanship -- The Analysis of Giorgio Armani The Luxury Menswear Brand
Giorgio Armani's 2023 Spring-Summer men's fashion collection perfectly blends exquisite elegance with smooth, slim silhouettes. In order to echo the elegant atmosphere of the season, neutral colors dominate this attractive collection, while silver accents and iconic geometric patterns add more business charm and achieve a harmonious balance between subtlety and delicacy.
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2023-02-01 40540
Knitwear Item Collection -- The Runway Analysis of Menswear
Men’s knitwear items on Fall/Winter 23/24 runway show pay more attention to the minimalism and delicacy. Bold monochromes are combined with stitch skills and details to reflect the temperament of business elites. Graphic design feels a smart and casual touch. Wide-shoulder vest, t-shirt, pullover, polo, cardigan and knitwear set are the main topics of this report.
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2022-11-11 74558
Passionate Modern -- The Analysis of Christian Dior The Luxury Womenswear Brand
For the Dior Cruise 2023 line, Maria Grazia Chiuri chose Seville as her new location and source of inspiration. Infused with the city’s multifaceted creativity and priceless heritage, the silhouettes dreamed up by the Creative Director are revealed in captivating pictures created by Laura Sciacovelli.
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2022-11-01 77410
Minimalist & Delicate -- The Knitwear Analysis of Womenswear Runway
The knitwear on S/S 2023 women’s runway shows focuses on a minimalist and delicate sense. Slim-fit tanks highlight the use of material and craft. Pullovers and tees combine monochrome with stitches and details or try color blocking. The development of cardigan puts emphasis on comfort and delicacy. Dresses underline the perfect body curves of women. Pullovers highlight the sense of fashion and commuting.
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2022-09-16 68269
Item Collection -- The Comprehensive Analysis of Hangzhou Women's Knitwear Wholesale Market
Hangzhou women’s wholesale market focuses on Youthful Lady, Smart Casual and Elegant Sophistication in August. Plenty of floral patterns create fashion items through techniques and details. Crocheted flowers, partial embroideries and linear ornaments elevate the general delicacy and quality.
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2022-09-08 71800
Mature Women -- The Comprehensive Analysis of Benchmark Women's Knitwear Brand
In the choice of clothing, mature women should not only highlight their intellectual and generous temperament, but also pay great attention to the comfort and durability of the style. Knitwear is the most welcoming category in the market. Natural soft yarns, fine stitch changes and high-quality details are the core points.
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2022-08-25 72226
Pattern -- The Comprehensive Runway Analysis of Men's Knitwear
According to the data analysis of pattern elements on Spring/Summer 2023 men's runway shows, stripe element has trended upward clearly; color blocks and cartoon elements are also increasing; besides, geos, checks and argyles are also essential. On Spring/Summer 2023 runways, letters, flowers and ethnic elements decrease a little bit, while handicraft is still a noteworthy point.
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2022-08-23 30363
The Analysis of COS The Benchmark Men's Knitwear Brand
COS is a high-end line of H&M group. Classic styles and fine qualities provide corset staples for all the seasons. The knitwear design of COS centers on a light business style. Spring/Summer 2022 collection releases T-shirts, polos, pullovers and cardigans. The neat general design and high-quality yarns create timeless products. Besides, stripe is also an important design element. Basic jacquard and stitch textures improve the casualness.