Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2020-10-28 83216
Subverting Convention -- SJYP The Womenswear Designer Brand
SJYP is a designer brand from South Korea, co-founded by Stev Jung and Yoni Pai in 2007. They use their own images as brand's logo. SJYP is quite popular thanks to its street sports elements, simple retro denim and chic style.
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2019-01-23 152039
SJYP -- 19/20 A/W Womenswear Brand
Korean brand SJYP was created by the couple Steve Jung and Yoni Pai from Central Saint Martins and London College of Fashion respectively. The brand made its debut show at London Fashion Week. SJYP features street sport elements and simple, retro denim. This season, it plays with fresh tones, lace-up ribbons, splicing and mix-and-match looks.