Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2021-09-26 93314
Unisex Preppy Style -- The Analysis of UNALLOYED The Korean Designer Brand
Taking 'casual', 'unisex' and 'preppy style' as the keynote, the Korea-based UNALLOYED focuses on presenting the free oversized style and high-quality, comfortable daywear items. With the brand slogan of 'Wear a story.', the brand tells unique stories about imagined characters in every collection. Many Korean idol groups and famous talents wear the products of UNALLOYED on TV programme and posters. 'Celebrity's sweater' has been a brand signature. A/W 2021 collection, The Chess still took knitwear as the center. Basic versatile sweatshirt got rid of those unnecessary elements and regrouped the chessboard into fun logos to endow daywear items with individualized classic attitude.
