Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Knitted Fabric in The Second Half of The Year -- Womenswear TOP Ranking
This Top ranking list of womenswear knitted fabric is according to the download data analysis of POP users in the second half of the year. Practical looped fabric is on the top of this list, following by jersey fabric, highly elastic fabric, brushed knitted fabric, scuba fabric and ribbed knitted fabric. Besides, the most popular colors on knitted fabrics are Orbit Khaki and Space Gray, which also prove that the extraterrestrial horizon theme colors are noteworthy in A/W 20/21.
Key Pattern Designs -- The Comprehensive Analysis of Men's Knitwear in Tongxiang Wholesale Markets
The application of letters, animals and big-name brand elements on menswear patterns is the mainstream in Tongxiang wholesale markets, and combination craft is also the feature of Tongxiang markets. The whole 2020 menswear market is going for young commercial style, and neat embellishment is the key design direction of patterns. The combination between basic crafts like jacquard and knitting with rhinestones, embroideries and prints underlines the eye-catchy patterns on the simple style.
Love and Future -- The Analysis of DAZZLE The Womenswear Benchmark Brand
1.DAZZLE launched its fashion project that domestic fashion bloggers were invited to dress up Donald Duck series. 2. DAZZLE released the collaborated style with classic comic characters of Casper and Stitch. 3. Liu Tao is wearing DAZZLE's winter style on the December issue of Harper's Bazaar. 4. Liu Wen is wearing the Donald Duck series during the shooting of Tmall's all-star project. 5. The young actress Yuan Bingyan wears DAZZLE 2020 W stand-collar knitwear, and its vertical stripes show her good body lines.
Sweatshirts & T-shirts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's sweatshirts and T-shirts in November, fashion leisure style holds a high proportion; street fashion brands ascend slightly; the athleisure style declines a little. Patterns still feature letters, while figures, animals and geometric shapes occupy equal parts, adding more elements to sweatshirts and T-shirts. Deconstruction and splicing are eye-catching, but the difference is that there are more styles which deconstruct and reorganize varied items. This smart technique shows diversity of garments.
Sweatshirts -- The TOP List of Boys' Wear
According to data analysis of TOP 100 downloaded boys' sweatshirts in November, J-Korean style and fashion leisure style are mainstreams in the month. Street fashion brands like rockyroad and AB and emerging designer brands such as Viciusss and iplant account for small parts. Letters hold a half, followed by animals. Splicing remains the key craft; applique decorates styles; embroidery declines.
Renewal in Winter -- The Comprehensive Analysis of Lady Style Womenswear Benchmark Brands
This report mainly analyzes ICICLE, EP YAYING and LESS. This season lady style features change of outerwear, evolution of placement structures and details on key items.
Practical Needs -- The Comprehensive Analysis of Guangzhou Markets
This report selects styles in Guangzhou wholesale markets in November and mainly analyzes thick outerwear. Regular puffa jackets are key this season. Mixed materials and decorations on the collar gain much attention.
Diversified Slow Fashion -- Andersson Bell The Womenswear Designer Brand
Andersson Bell is a famous Korean designer brand founded in September 2014, quite popular among stars and youngsters. Its 2020 A/W collection is inspired by Monterey Pop Festival in 1967. The designer wants to express the style, life and music of Janis Joplin. Based on basic silhouettes, Andersson Bell displays Korean style colors, check suits, slogan sweatshirts and silhouette designs. It sticks to its own style while following up the trend. Its items seem to be ordinary but take on prominent details and layers. Andersson Bell subverts the stereotype of Korean street casual style with a simple yet elevated Nordic flavor, an air of British retro gentlemen style and a fresh and romantic French touch.
Girls' Sentiments -- VVV The Womenswear Designer Brand
VVV is founded in 2014 by Vicky Pyo who loves culture and art and focuses on expressing personal preferences via failures. VVV interprets new trends through communication with human, conveys freedom and positive energy, and takes on a unique appearance via unique patterns and organic elements.
The 1980s Disco -- The Catwalk Analysis of ISABEL MARANT Womenswear
With the beat of I Feel Love (Rick Owens also auditioned for his music score earlier in the day), the dance group La Horde went wild as Marant girls promoted a night of fun. "My outline is so obvious that I can't design any other way and I don't have to force myself because of the time constraints." This style centers on the 1980s, suspending somewhere between St. Germain and Manhattan, with an extra sheen.
Sweatshirts -- The TOP List of Girls' Wear
According to data analysis of top 100 downloaded girls' sweatshirts from August to October, fashion leisure style is a main style, and designer style shows an obvious growth. Letters occupy a high percentage, followed by animals. As for crafts, ruffles, crafted decorations and splicing all stand out.
New Urban Fashion -- The Comprehensive Analysis of Guangzhou Menswear Wholesale Markets
This report makes a key analysis of Guangzhou menswear markets (including UUS, KAPOK and Zhanxi markets) in October. Fashion leisure and sports fashion brands stand out. Sweatshirts and T-shirts dominate markets, and some puffa jackets and outerwear are newly launched. The attention is paid to diversified uses of accessories on menswear.
Knitted Fabrics -- The Comprehensive Analysis of Fabrics on Womenswear Catwalks
The four major fashion weeks are held both online and offline. Generally speaking, S/S 2021 knits move into comfortable, minimalist and eco-friendly home style. Soft and durable knitted fabrics work with classic basic silhouettes to promote the knitted loungewear. Soft fabrics and layered match become the first priority among priorities. It has been a key trend to use trans-seasonal neutral light colors to create versatile knits fit for both lounge and streets, tapping into value-inspired consumers. And in S/S 2021, knitted fabrics focus on creating simple, wearable, trans-seasonal and multi-scene knits.
New Source of Power -- The Comprehensive Analysis of Men's Street Fashion Benchmark Brands
FIVE CM, Boy London, Fingercroxx and Izzue play a key role in street fashion markets in China, and RESHAKE, GF FERRE, Off-White and Balenciaga are also popular. This report mainly analyzes online styles. Mixed materials and mini embroidery remain key expressions. Corduroy and berber fleece find currency this season. Letters are main prints. Sweatshirts and sporty jackets are popular items this season.
The Art of Being Self -- The Catwalk Analysis of MSGM Womenswear
This season, MSGM shoots the video from twelve angles, full of questions and answers about the origins of identity and the art of being selves. This time models themselves press the shutter button in the studio to capture images. Lots of straw prints, tie-dyed edges and decorative beads play a key role this season.
Subverting Convention -- SJYP The Womenswear Designer Brand
SJYP is a designer brand from South Korea, co-founded by Stev Jung and Yoni Pai in 2007. They use their own images as brand's logo. SJYP is quite popular thanks to its street sports elements, simple retro denim and chic style.
Fun Youth! --The Comprehensive Analysis of Womenswear Benchmark Fashion Brands
This report focuses on INXX, GUUKA, GENAX and Dangerouspeoplefor key reference. Notable design highlights this season includes snowflake/ripple tie-dye technology, small flower jacquard,letter jacquard, landscape pictures, illustration version of cartoon patterns and other patterns, combined spliced polar fleece jacket and ombre puffa jacket items, workwear spotrs details also need attention.
Gender-Neutral Integration -- MO&Co. The Womenswear Benchmark Brand
Quantity and proportion of new products are mainly drawn from data of the online official flagship store of brands of MO&Co. In the new season, except trousers (including shorts), dresses and outerwear (including suits) are main items, and this season covers rich categories.
Sweatshirts and T-shirts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's sweatshirts in September, fashion leisure style dominates, while street fashion brands and athleisure style decline. For patterns, stripes gain much attention and will be a key design element. Letters and figures add more highlights to T-shirts and sweatshirts. As for crafts, deconstruction and mixed materials are main designs. Attention should be paid to splicing knitted fabrics and varied materials.
Cycle From Day to Night -- The Catwalk Analysis of Acne Studio Womenswear
This series blurs time and presents the endless cycle from day to night, so it inspires an experimental feature, mixes with contrasts, and displays diversified and relaxed works. This collection centers on materials which will change along with light, including crack leather, pearlescent cotton, metallic organza and pearl paper.
Be A Fashionista -- We11Done The Menswear Designer Brand
In 2014, Jessica Jung and Dami Kwon co-founded Rare Market which later released its fashion brand We11Done, driven by the idea of creating the rare and leading the fashion. This name means "Bring Well-made Clothing; Be Perfect." 11 nods to the original 11 team members. The 1970s and 1980s American youth culture gives infinite inspiration. The brand combines youngsters' naughtiness and indifference, simplicity and delicacy, interpreting retro silhouette in modern ways. It features unruly oversized items, multiple colors, versatile check outerwear and sweatshirts, as well as funky skinny pants.
Knitted Fabrics -- The Comprehensive Analysis of Fabrics on Menswear Catwalks
Due to COVID-19, S/S 2021 four major fashion weeks are held online and offline. Generally speaking, men's knits boost mood via fabrics and designs, and reflect people's pursuit of outdoor, natural, eco-friendly and wellness clothes. Besides, loose shapes, soft quality and light retro striped or check knitted fabrics all reflect designers explore retro knits and mix with stay-at-home style this season.
Vintage Girls -- The Catwalk Analysis of Chanel Womenswear
Chanel 2021 S/S collection is held in Grand Palais. Its logo decorates the scene, with decorative lights to create a simple but elegant vibe. Chanel 2021 S/S collection brings us to the 1950s-1960s France, which reveals the tribute of creative director Virginie Viard to Chanel muses. Gabrielle Chanel and Karl Lagerfeld have designed many looks for actresses in their daily life or in films. Due to this pandemic, Chanel holds this show online and offline, and all audience wear masks.