Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Sweatshirts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's sweatshirts in February, street fashion brands, the fashion leisure style and the athleisure style have growth, especially the the fashion leisure style. For patterns, letter remains the main element, and the floral pattern also increases a little. Positioning print is the main craft for sweatshirts, while splicing and pocket decoration also occupy a certain proportion.
The Casual Space -- The Comprehensive Analysis of Men's T-shirts and Sweatshirts at Trunk Shows
At A/W 20/21 menswear trunk shows, T-shirts and sweatshirts create innovative designs based on previous designs. Soft pastel colors prevail in S/S 2020 and last to autumn and winter. Tie-dye, blurring and ombre remain popular. Novel mixed materials inject novelty to styles. Letters and prints make the style more statement-making and avant-garde. Florals are combined with exquisite crafts to interpret the brand's excellent workmanship. The mock-neck sweatshirt and T-shirt may be new trends.
The Art of Love -- 1X1 STUDIO The Designer Brand of Men's Knitwear
1X1 STUDIO is a contemporary menswear designer brand founded in 2017 by designer Yi Ling Kuo. It is dedicated to studying weaving and crafts. It explores 3D textures and weaving techniques to inject exquisite stitch textures and personalized designs into the knitwear. The theme of its new season, "THE ART OF LOVE", is the inspiration of the creative director Yi Ling Kuo from love stories she has seen on many international trips, such as kissing goodbye at the airport, farewell words on the long-distance train, a plan in public to redeem an ending relationship. It aims to record and blend the details of love into the patterns of the collection. It also uses sustainable materials like recycled metallic yarn and vegan leather to promote sustainable fashion.
The Comprehensive Analysis of Street Snaps During Fashion Weeks (2)
In addition to colors and patterns, there are many matches and key items in street snaps. The contrast of colors, the neat wide-shoulder suit with shoulder pad, the workwear set and heavily washed denim display diverse styles of fashionistas and the inclusiveness of the market.
Korean-style Girls -- The Comprehensive Analysis of Korean Womenswear Markets
In the new season, Korean markets pay more attention to keeping and innovating detail elements. Ruffle and lace make the item more girlish. Color-blocking, artistic hand-drawn patterns, and changeable sport sweatshirts endow the item with a unique look and fun. The artistic and fresh cotton & linen blouse, with drawstring, tuck, knot, string and ruffle to show the changeable Korean-style girls.
Exploring New Touch -- The Comprehensive Analysis of Womenswear Fabrics on Catwalks
This report concludes the runway data of more than 220 brands in the four fashion weeks of A/W 20/21, and analyzes the catwalks with fabric as the main line. Different fabrics are applied to different styles, showing different wearing effects. Based on that, this report also combines with trendy fabrics in the new season to offer more design inspirations. Because of the retro trend, jacquard grows. Leather and pearlescent satin also change boldly. Novel deconstructed fabrics, futuristic parachute protective fabrics and traditional formal wear fabrics also get innovated in this season.
Selection -- The Comprehensive Analysis of Womenswear Trunk Shows
This report analyzes the selected items of A/W 20/21 trunk shows, and compares the A/W 20/21 item structure with A/W 19/20. According to the figure, compared with A/W 19/20, puffa jackets and shirts account for higher proportion in A/W 20/21, while trousers decline obviously. The dress still takes up the highest proportion.
Releasing Female Power -- The Comprehensive Analysis of Paris Fashion Week
From "leftover lady", "malechauvinist" to "sexual harassment" and "anti-domestic violence", more and more gender issues have emerged in public debate in recent years, accompanied by a feminist critique. Feminism is a series of knowledge methodology formed around the criticism of human patriarchy, and beyond the specific disciplines and research paradigms. It has become an important part of the social current of thoughts. Throughout the four fashion weeks for A/W 20/21, many brands have mentioned liberating females, female power and feminism, especially Paris Fashion Week. Christian Dior has a theme of "I SAY I" to express female power. Celine tells the story of womenswear during May 1968 events in France. Chanel puts forward the idea of liberation, and launches a series friendly to women. Valentino is the queen of the new minimalism. Miu Miu emphasizes the young lady's wear in the empire collection of the 1940s style. All of them are speaking out for women through fashionable way to show the gender mainstreaming from the perspective of gender equality under the turbulent times.
Colorful Early Spring -- The Comprehensive Analysis of Girls' Sweatshirts from Benchmark Brands
This season sweatshirts from benchmark brands play with colors. And there are many collaboration collections, such as Tuzki x GXG.kids, TWEETY x little MO&Co., Sailor Moon x Mini Peace, and Disney. Splicing is still dominant. Ruffles and crinkles are daintier, and mainly applied to the collar, the hemline and pockets.
Racing and Sailing -- The Catwalks Analysis of Tommy Hilfiger Womenswear
This season, the New York brand, Tommy Hilfiger, heads to London Fashion Week for its A/W 2020 collection. The brand keeps its vision of "vision to waste nothing and welcome all" and continues its exploration in sustainable fashion. In the A/W 2020 show, Tommy Hilfiger and Lewis Hamilton work together to create a new collection inspired by racers. More than 75% of styles are made in sustainable ways, including 100% organic cotton, recycled materials, down substitute and washed denim. The collection combines the traditional menswear of Tommy Hilfiger and the street style of Lewis Hamilton, and mixes burnt olive, neutral tones with highly saturated neon colors.
Memories -- The Catwalk Analysis of Burberry Womenswear
Since Riccardo Tisci took charge of Burberry's creative director in 2018, versatility and inclusiveness have made up Burberry's current form. After Kingdom, Tempest and Evolution, Riccardo Tisci takes Memories as the theme of A/W 20/21 Burberry. Images with mirroring and perceptive connotations are secretly displayed before the show. Skin, petal, dew... The shadow created by mirror symmetry sets the keynote of this season. The "Memories" world built by Burberry is like the alternations of virtual and real spaces with overlapping dimensions in the movie, Inception. On the catwalk, twin pianists Katia and Marielle Labeque cooperate with electronic producer Arcaper to put on a bizarre duet. For Riccardo Tisci, this series is a self-recall and reflection on memory, consciousness, perception, psychology and life.
Sweatshirts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's sweatshirts in January, the fashion leisure style and the athleisure style decline a little compared with last month. Street fashion brands grow a little. Simple styles draw much attention. Figure and letter are dominant in patterns. Print craft gains the main attention. Cardigan sweatshirt also appears, pretty notable.
Natural Structure -- The Catwalk Analysis of 3.1 Phillip Lim Womenswear
In 2005, Lin Nengping and his partner, Zhou Xuanwen, were both 31 when they co-founded the brand 3.1 Phillip Lim. Initially, with the support of a surf wear company, Lin Nengping began designing his first collection. Retaining the concept of nature, the series was full of many low-key and unique items in natural colors. Environmental protection and charity are concerned topics of the brand.
Changes -- The Comprehensive Analysis of Men's Knitwear in Four Fashion Weeks
The A/W 20/21 menswear fashion week puts on a splendid fashion feast in Paris, Milan, New York and London. Techniques like stitches, splicing and deconstruction are combined with geometrics, figures and animals to bring more changeable styles and details to men's knitwear. This report extracts key colors, emphasizes utility from perspectives of crafts, items and design elements, and comprehensively analyzes the four fashion weeks.
Cheer up! China -- The Report on The Clothing Industry Under The Plague
Facing the novel coronavirus, we fear, but do not panic. Shopping after the plague will be more rational, reject the cheap fast consumption, and focus on health. In terms of industry trends: data show consumer's demand for commodities falls to 8% in this key period. What about proportion of clothing? Practical essential items are worth the investment. Functional clothing will become the first hot item after the plague, like the indoor sports, protective outerwear and multifunctional items.
Decadent Looks -- The Catwalk Analysis of VETEMENTS Womenswear
VETEMENTS is founded by Demna Gvasalia and Guram Gvasalia, a graduate of Royal Academy of Fine Arts. It witnesses the unruly street subculture. It is the benchmark of street brands and often copied by other brands. After Guram Gvasalla's departure, VETEMENTS makes a series of changes, retains its own style but begins to cooperate with other industries like Evian to keep energetic in the depressed market.
Vintage -- The Comprehensive Analysis of Womenswear Markets in Guangzhou
This report comprehensively analyzes the Resort items on sale in Guangzhou wholesale markets and current trends. The Resort styles in Guangzhou markets combine retro elements of court dress with current womenswear, like big arc turn-down collar, lace and ruffles. Large-scale pearl, drawstring and ruffles are worth attention.
Recommended Brands of The Year -- The TOP List of Women's Knitwear Designer Brands
The TOP 30 list of women's knitwear designer brands of the year is ranked based on users' browsing and search interactive data in 2019. Here we select practical brands to recommend, analyze key design elements of brands, and help with the development of knitwear in the new season.
Sweatshirts -- The TOP List of Menswear
According to the data analysis of TOP 100 downloaded men's sweatshirt of POP users in December, the athleisure style holds the largest proportion, 30%, followed by the fashion leisure style and street fashion brands. Splicing takes up the largest proportion, 16%. In terms of accessories, color-blocked stripes and fun hood are warmly welcomed by the market.
Revival of The Classic -- The Comprehensive Analysis of Luxury Brands
In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.
Sweatshirts -- The TOP List of Boys' Wear
According to the data analysis of TOP 100 downloaded boys' sweatshirts of POP users in November, the J-Korean style (47%) and fashion leisure style (45%) become key styles in the month. Letters and texts (41%) and animals (20%) are major patterns. Influenced by mixed crafts, positioning printing (58%) is significantly ahead of embroidery, applique, splicing and other crafts and occupies the first place.
Sweatshirts -- The Top List of Womenswear
According to the interactive data analysis of POP users, the Top list of sweatshirts is ranked. The avant-garde brand is dominant although it declines to 36%. The fashion and leisure style grows to 29%, while the young lady style drops to 23%. In terms of patterns, letter is dominant, followed by cartoon. Color-blocked strip printing has a sharp growth. For crafts, deconstruction and splicing take up the highest proportion of 37%, followed by cutout (19%) and drawstring (11%).
The Real Touch -- The Comprehensive Analysis of Womenswear at Guangzhou Markets
As the largest clothing wholesale market in China, Guangzhou influences the garment markets in Southern China. This report analyzes styles in wholesale markets, such as UUS, Huimei, Baima and Shisanhang. Styles have obvious regional features, and patterns are also changed. The fleece and berber fleece display the warm quality sense of autumn and winter. Styles in A/W 19 are simpler but more utility. The emerging crafts like pearlescent fabrics, cutout and woolen combination present the trend of Guangzhou wholesale markets. In addition, POP will still focus on spring styles in January.
Fashion Brands Effects -- The Comprehensive Analysis of Men's Knitwear in Chinese Markets
The fashion brand effect refers to the fact that the Chinese men's knitwear brands of the second and third tier use fun jacquard and symbolic logo from European fashion brands and J-Korean designer brands as reference, and reshape fashion items according to their own positioning through stitch changes, embroidery and rhinestones, so as to bring benefits and influence to the Chinese markets and continue the commercial and social value of the internationally famous clothing brands.