Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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New Vintage -- The Analysis of Men's Street Styles
The highly rebellious New Vintage style is represented by distressed stains and worn out items, with a focus on distressed printed T-shirts/hoodies, vintage loose floor pants, vintage leather jackets, and denim sets. The Jorts style, vintage jacket+distressed jeans, and cropped cotton down jacket+denim pants provide reference and inspiration for New Vintage players.
California Post College -- The Analysis of Palm Angels The Menswear Designer Brand
Palm Angels is a fashion brand founded by renowned Italian photographer Francesco Ragazzi, who previously worked at Moncler. Francesco Ragazzi's creation of Palm Angels was purely accidental. At the time, he was taking photos of a group of skateboarding youths with angel halos in the sunlight on Venice Beach in Los Angeles. The moment was so beautiful that he decided to create a brand to tell the story of skateboarding youths and their street culture. From sportswear inspired by the 1970s to distressed jeans and sweatshirts featuring sunny California patterns, it's not difficult to see why Palm Angels have become a beloved fashion focal point as long as you take a closer look. Because in Ragazzi's hands, each series fully embodies his unique perspective inspired by skateboarding culture, demonstrating an unequivocal novelty and trendy fit. Palm Angels successfully blends American street fashion style with Italian high-end ready to wear style, full of street style while also exuding a sense of luxury.
Positioning Pattern -- The TOP Ranking of Womenswear
According to the data from POP in November, in the list of popular patterns in November, college style letters are the key element, followed by cute wind and plant patterns, butterfly patterns, as well as text flowers and lively dragon patterns.
Noteworthy Brands -- The Comprehensive Analysis of Men's Wear Designer Brands
Based on the current key wholesale markets for men's clothing, such as Hangzhou Sijiqing, Guangzhou Shisanhang&UUS, and South Korea Dongmen, this article summarizes the key designer brands in e-commerce and the market, and recommends the latest collection highlights, key styles, and craftsmanship details of the following popular brands. Bring more inspiration directions for the development of popular products.
Colorful World -- The Analysis of The Animals Observatory The Spanish Designer Brand
The Animals Observatory is an eternal brand created by a unique artist. Both children and adults are attracted to its playfulness, comfort, and aesthetic pleasure, all based on the philosophy of an ancient motto that Laia Aguilar often repeats to her children: "Be a kind animal, loyal to your instincts.".
Running in the Season -- The Analysis of TFW 49 The Sportswear Designer Brand
The TFW 49 brand was established in 2017, and its name "TFW 49" symbolizes the wisdom of forty-nine people. This brand focuses on design in areas such as running, outdoor, and golf. TFW 49 focuses on comfort and uses highly elastic materials for splicing in key areas such as armpits and crotch to reduce stress during exercise. In terms of design, TFW 49 pursues a minimalist style and emphasizes the richness of details. The multifunctional training suit of TFW 49 is not only suitable for running, but also for various other sports. The 23 autumn/winter golf series is inspired by American sports and features a combination of color schemes. These clothes are not only suitable for sports scenes, but also for daily wear.
Street Hip Hop -- The Comprehensive Analysis of Designer Brand
The main cultural background of hip-hop fashion is hip-hop culture, which originated in New York City, USA in the 1970s. It tightly ties music, dance, graffiti, and clothing together, becoming the most dominant youth style of the 1990s. In 2017, with the popularity of the program "Hip Hop in China", hip-hop style became popular in China. The characteristic of hip-hop style clothing is "oversized", which creates a rebellious and cynical dressing style.
The Analysis of ANTA The Benchmark Sportswear Brand
This report mainly focuses on the following four aspects to analyze the Anta brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.
The Comprehensive Analysis of Korean Menswear Market in October and November
From October to November, the Dongdaemun wholesale market in South Korea mainly focuses on new styles for the 23/24 autumn and winter seasons, with a focus on American retro, mountain style, and sports and leisure; vintage fonts, linear segmentation, washing, and diverse appliques are patterns and detail techniques worth paying attention to. This article will elaborate on the key styles, patterns, details, craftsmanship, and individual product directions.
Korean Teen -- The Comprehensive Analysis of Kidswear Designer Brand
Korean children's clothing emphasizes the combination of trend, fashion, and individuality, with a preference for gray tones in color application, creating a retro and trendy cool style. In the selection of silhouettes, the combination of Oversize and Minimalism is fully utilized. In terms of single item selection, more emphasis is placed on versatile categories such as college style jackets, sweaters that emphasize craftsmanship and texture, and hoodies with trendy patterns.
Positioning Pattern -- The TOP Ranking of Menswear Pattern
According to the analysis of the top 100 men's clothing positioning pattern data downloaded by users from October to November, the proportion of fashion casual style and street trendy brand style is the highest. Among them, text patterns remain at the top of the popularity chart, with department slogans, dynamic illusions, and text combinations being the key techniques of this season's text patterns. Creative logos are mainly designed and concise, while trendy bears and dragon patterns are the key content of other patterns this season.
Breaking the Depression -- The Analysis of LACOSTE The Luxury Sportswear Brand
The LACOSTE A/W 2023 series utilizes highly saturated visual effects and distinct silhouettes to create a vibrant atmosphere. In terms of color matching, the series showcases vitality and tension, especially in contrast color design. The use of contrasting color stitching creates a rich and varied visual effect on clothing, giving people a sense of modernity and fashion. In addition, in terms of detail processing, unique design details such as ribbon decoration, bright edge wrapping, and thread decoration are used to enrich the layering and texture of the clothing, enhancing the overall fashion and refinement of the design. The brand also retains unique and classic iconic elements, such as the green crocodile logo, further highlighting the brand's tradition and personality.
2023 Double Eleven Data Analysis of Menswear
In 2023, the overall sales revenue of the men's clothing category on the Double Eleven Festival amounted to 8.374 billion yuan, with a significant increase compared to the same period last year. In 2021, affected by the domestic epidemic, consumers remained vigilant and their shopping desire did not increase significantly. In 2023, the economy recovered and remained basically the same as in 2021, with a difference of 120 million yuan.
SHEIN -- The Cross-Border E-Commerce Data Analysis of Teenage Clothing in October
The POP market research team conducted data analysis on youth and children's clothing from SHEIN cross-border e-commerce in this issue, focusing on the quantity and proportion of new product categories in autumn and winter, price band analysis, brand dynamics, IP co branded brochures, and key youth product directions.
Genderless Fashion -- The Analysis of Crying Center The Benchmark E-commerce Menswear Brand
Crying Center is a China-Chic brand founded in 2017 in Guangzhou, which is co founded by a team of many young designers. The brand style is unique, and each season's collection is designed by different managers in turn, so the brand style will create a contrast and freshness due to different designers. Single items can be controlled by both men and women, and the colors are not limited to the stereotypical Japanese black, white, and gray. In addition to the design sense of the style, clothing always breaks everyone's conventional impression from color to pattern. As a versatile daily item, it has a unique style.
Cozy Sweatshirt -- The Comprehensive Analysis of Luxury Brand
Sweatshirts are comfortable, stylish, and versatile clothing items. They are designed to be simple and practical, suitable for various occasions and matching options. Sweatshirts are also one of the main items that many people wear in their daily lives, showcasing a personal and casual style whether in activities, outdoor sports, or strolling on the streets.
Sporty Pattern -- The TOP Ranking of Kidswear
According to the POP Top 100 list of user downloads from October to November 2023, sports pattern elements have attracted much attention among popular patterns among teenagers. Among them, the application of sports patterns in the American retro style is highly popular, and the design elements in the American retro style inject vitality, nostalgia, and a unique atmosphere into the individual product. Secondly, outdoor sports youth patterns with mountain style are also a popular development direction. The pattern design elements in the outdoor style mainly revolve around outdoor exploration, nature, and the spirit of adventure. The key elements in this style inject the beauty of nature into the individual product, conveying the freedom and relaxation of outdoor activities.
Modern Style -- The Analysis of Emporio Armani The Men's Luxury Brand
The Emporio Armani23/24 Autumn/Winter Sustainable Collection draws inspiration from the ocean, using sailing as a clue and using patterns to showcase a wonderland full of adventure and fantasy. The series adheres to the concept of responsibility and uses environmentally friendly materials and craftsmanship to launch a series of practical items, showcasing the blend of marine inspiration and urban practical aesthetics.
Urban Relax -- The Analysis of Men's Street Style
There is no fixed formula for relaxed urban dressing, but rather a simple, lazy and textured style expression. The relaxed urban feel combines the characteristics of comfort, leisure, simplicity, and personalization, creating a relaxed and comfortable dressing style that echoes urban fashion. In the relaxed urban wind direction, the main styles are high-end luxury, atmosphere Korean, and lazy Japanese. This season's color scheme is mainly based on Maillard, with suits, trench coats, and shirts as representative items. In design, emphasis is placed on loose silhouettes, emphasizing loose and casual, and a natural dressing atmosphere
New Year Clothing -- The Comprehensive Analysis of Benchmark Kidswear Brand
The New Year clothing category for children refers to holiday clothing specifically designed for children during the New Year. This type of clothing has a strong festive atmosphere and auspicious connotations, and is warmly welcomed by the market. There is a great demand for children's New Year clothes in the market. As a part of traditional festivals, people are willing to prepare special clothing for their children, so that they can rejuvenate and express their hopes for a better future during the New Year. At the same time, it has become a custom for family and friends to exchange New Year's greetings, and children's New Year's clothing, as a unique and meaningful gift, has received much attention. In addition, with people's pursuit of holiday experiences and attention to children's growth, children's clothing and New Year clothing have also become an important consumer product that drives economic growth.There are various styles of New Year clothing, including traditional Chinese Hanfu, modern suits, dresses, etc., to meet the preferences and wearing occasions of different children.
Emerging Street -- The Analysis of 0-CROWORLD The Menswear Designer Brand
In 2022, the brand name was changed from Naplab to 0-CROWORLD, meaning "a barren world of infinite cycles". The brand wins with styles such as street and dark, bold and avant-garde design with a dynamic and personalized attitude, and reinterprets classic product designs through silhouettes, details, etc., creating a versatile and versatile look.
Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand
In response to the increasing popularity of the youth market and their pursuit of fashion personality, developing more trendy and trendy youth clothing has become a hot topic this quarter. Fashion brands can meet the diverse dressing needs of teenagers. This article summarizes and recommends the following popular children's fashion luxury brands, as well as their craftsmanship details and key patterns, based on the current trends. Bringing more inspiration to the development of high-end luxury trendy children's clothing and youth clothing.
The Comprehensive Analysis of Hangzhou Menswear Wholesale Market in October
In October, the new 23/24 autumn and winter items in the market were the core, including jackets, padded vests, cotton/down jackets, etc., occupying a large market share. In terms of style, it is mainly dominated by Korean urban and outdoor functions.
The Analysis of Z'AN CLOVER The Korean Designer Brand
Z'AN CLOVER is a brand with the motto 'Fill in Lucky Wear'. I hope to create some happiness in the clothes I wear every day. Their design inspiration comes from street fashion and fashion trends, integrating them into clothing suitable for children. The brand emphasizes comfort and quality, using soft fabrics and suitable cutting to ensure that children feel comfortable and free when wearing. Z'AN CLOVER has a variety of clothing styles, including T-shirts, sweaters, pants, skirts, etc., suitable for children of different age groups. In the autumn and winter of this season, we will create a sweet and cool style for the fashion of Korean idol trainees. The design focuses on facilitating girls to better play in the practice room, presenting the perfect image of the idol through clothing to attract children's interest and showcase youthful vitality and personality, which is deeply loved by consumers.