Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Retro Art -- The Analysis of Billionaire Boys Club The Menswear Designer Brand
The American designer Pharrel Williams was grouped with some Japanese designers, as the founders of NIGO and BAPE, to establish a global fashion label Billionaire Boys Club in 2003. To echo the street and retro fashion, tie-dyed craft, extravagant prints and plaids are all appeared on clothing. Astronaut logo, stripe and graffiti diversify the clothing all year around.
Lazy Forest Club -- The Analysis of BEBE DE PINO The Korean Kidswear Designer Brand
The Korean designer brand BEBE DE PINO released its latest collection, Lazy Forest Club, to endow children with imaginary wings which allow them to get to the most peaceful world. The children here are more brave, smart and even stronger than you know. They adventure, play, and accompany each other to realize their dreams in forests.
Knitted Fabric -- The Comprehensive Analysis of Womenswear Runways
After seasons of centering pragmatism, women's knitwear brought back fashion and ornamentalism in S/S 2022. On S/S 2022 runways, basic T-shirt and knitted sweatshirt fabrics were integrated with modern textures, printing, rhinestones and sequins. This report will discover the developing direction for S/S women's knitted fabrics through the introduction of cotton knit, matte blend, textured surface, lustrous surface, fancy knit, retro geometry, latest celebrating knit, and air-layer knit.
Virtual Universe -- The Analysis of HAMCUS The Menswear Designer Brand
Founded by the Chinese designer Tuff Leung in 2013, HAMCUS, a former premium apparel manufacturer, features wasteland and functional styles. Thick anti-utopian aesthetics are integrated to present a unique collection system. Through military uniform and sci-fi battle suit, HAMCUS has raised an unprecedentedly creative and bold way of design.
Crash on the Screen -- The Analysis of SUNNEI The Menswear Designer Brand
The Italian fashion label SUNNEI was founded by Simone Rizz and Loris Messina, a buyer and a window dresser of GUCCI. With the brand motto that "Everyday I wear SUNNEI", its unencumbered and relaxing concept presents fresh and warm colors and materials. SUNNEI is good at transferring the laid-back Italian lifestyle to their ideas and using a tenderer way to subvert the conventional impression of Italian customization. SUNNEI must be a rare, quiet haven in this suffocating fashion trend.
Unstable Equilibrium -- The Analysis of Heliot Emil The Menswear Designer Brand
Founded in Copenhagen, Denmark, Heliot Emil was named after the grandfather of the brother designers. Although this kind of brand story always represents a vintage style, Heliot Emil is a brand for future. The brothers said this brand is exploring the boundaries between form and functionality by the subversive Scandi aesthetics and monochromatic styles. High practicality and customized materials are the most eye-catching features. The design of Heliot Emil is filled with the pursuit of multi-function.
Vintage Streetwear -- The Analysis of THISISNEVERTHAT The Menswear Designer Brand
Being known as the the Supreme of Korea, the streetwear label THISISNEVERTHAT was founded by Choi Jong-Kyu, Nadan Jo and Inwook Park in 2010. These three teenagers with passion of fashion design gave birth to this label by their love. THISISNEVERTHAT was born as an individualized and unconventional brand. Although most design inspirations come from daily life and friends around, the filtration of these three managers allows classic fashion elements to present new vitality.
Unisex Preppy Style -- The Analysis of UNALLOYED The Korean Designer Brand
Taking 'casual', 'unisex' and 'preppy style' as the keynote, the Korea-based UNALLOYED focuses on presenting the free oversized style and high-quality, comfortable daywear items. With the brand slogan of 'Wear a story.', the brand tells unique stories about imagined characters in every collection. Many Korean idol groups and famous talents wear the products of UNALLOYED on TV programme and posters. 'Celebrity's sweater' has been a brand signature. A/W 2021 collection, The Chess still took knitwear as the center. Basic versatile sweatshirt got rid of those unnecessary elements and regrouped the chessboard into fun logos to endow daywear items with individualized classic attitude.
LI-NING -- The Analysis of Benchmark Sportswear Brand
LI-NING regrouped and recreated classic elements with brand logo to extend a series of pattern design. Diversified brand elements were fused with modernized painting to interpret of design concept, 'remodeling'. Isolated details were combined together in a random yet not casual way to form an organic whole.
Urban Techwear -- The Analysis of Eastlogue The Menswear Designer Brand
Founded in 2011, the Korean fashion brand EASTLOGUE adheres to the combination of traditional American style and modern leisure. Inspired by hunting, hiking, fishing and military, the brand uses modern technical fabrics and classic styles for reinterpretation and becomes a new force.
Dreamy Ceremony -- The Analysis of JUNONA The Designer Brand
Founded in 2000, JUNONA focuses on the equality of gender and provides elegant daywear for all the women and kids. Being sporty, elegant and stylish, the diversified and rich collections of JUNONA create its modern and dynamic image. Let's accept the challenges of daily life with smile and accentuate the individuality with joy.
Continue the Classic -- The Analysis of CULLNI The Menswear Designer Brand
Founded by Kazuhiko Ando, the young Japanese brand CULLNI is named after the word "Cull" and "Nifty". The products in every season are presented by male and female models, which is harmonious, unified, natural and fluent. Although the products are not designed for couples, they have high reference value. There is no clear boundary between menswear and womenswear. CULLNI pays more attention to a self-focus attitude. All in all, the brand provides us with exquisite daily design, comfortable materials and tailoring, and outstanding visual effects.
The Simplicity That Surpasses Complexity -- The Analysis of Bottega Veneta The Luxury Menswear Brand
In the latest A/W 21/22 collection if Bottega Veneta, 'Salon 02', the creative director Daniel Lee created a crazy and free wardrobe for the public. Fusing cold sexual appeal with bloated lines, the complexity built simple pictures. Inspired by the private display in the golden age of haute couture, photographer Tyrone Lebon was teamed up with Freja Beha Erichsen, Fernando Cabral and Yoonmi to present a cool and straight shooting style. Ostrich feathers, bright glass and leather were all used to interpret the graceful attitude of youth.
Military City Boy -- The Analysis of WTAPS The Menswear Designer Brand
WTAPS is a Japanese fashion label founded by Tetsu Nishiyama in 1996, whose core spirit is "Placing things where they should be". As a lover of skateboard, motorcycle and other street cultures, Tetsu Nishiyama also takes military uniform as the main line. We can see the perfect fusion of oriental Daoism and American military culture.
The Vision in Spring and Autumn -- The Analysis of Korean Kidswear Retail Market
The retail markets in Korea kept updating in the early September. According to the researches of Korean Hyundai, Shinsegae, Lotte and DOOTA, this report will analyze the current condition of Korean retail market from different aspects like color, item, detail and craft of toddlers.
An Art Painting Show -- The Analysis of HACULLA The Menswear Designer Brand
Haculla, a designer streetwear collection, is designed by Tykoon Brand Holding's owner and creative director Jon Koon, and inspired by the iconic Harif Guzman's 15 years of provocative street art. Its unique inspiration from pop culture is deeply loved by fashionistas, and the brand also represents the free combination of street art and black culture. Its bold painted characters have become the biggest feature.
Dreams Come True -- Paade Mode The Designer Kidswear Brand
Established in 2011 as a family run kidswear brand, today Paade Mode has become one of the leading brands in slow-fashion across Northern Europe selling in more than 20 countries. A conceptual and trendy brand that promises an edgy, tailored high street look, where casual is mixed with contemporary luxury and elegance. Paade Mode is the mirror of kids imagination and dreams where everything is possible.
Color Analysis of Menswear Runway -- Blue
Blue has already been a common tone for our daily dressing, and the denim indigo is even regarded as an all-matching basic neutral. The diversification of blues brings different dressing experiences according to its hue and saturation. Glacier Lake(PANTONE 16-4118TPG), Bonnie Blue(PANTONE 16-4134 TPG), Blithe(PANTONE 17-4336 TPG), Strong Blue(PANTONE 18-4051 TPG) and Dress Blues(PANTONE 19-4024 TPG) are selected as the representative colors for S/S 2022 menswear runways. We can see that personalized expression and mature, stable looks are tend to be the designs of brands. Strong Blue further underlines the unique fashion, while Dress Blues brings us looks with high practicality.
Sunday in Brooklyn -- Little Creative Factory The Kidswear Designer Brand
Little Creative Factory is a manufacturer of big dreams and consciously crafted, unique and timeless garments. Their naughty yet romantic, fashionable and street accent creates comfortable and versatile clothing. The details of texture, volume, and layer surpass the dressing experience brought by simple concepts. Drawing inspirations from the adventures and travelling of brave children, Little Creative Factory tells stories in every season. Their works tend to encourage kids and teenagers to develop their self-expression and confidence. Garments are mixed and matched to create unique eyes.
Tokyo Daywear -- The Analysis of Facetasm The Menswear Designer Brand
FACETASM was founded by designer Hiromichi Ochiai (previously worked at Comme des Garcons and Undercover) in 2007. Its creative, bold and extravagant tailoring has become the main reason of its popularity, and FACETASM is also known as the cultural essence of Tokyo culture. Pioneering street elements blur the boundary of genders. Rich collage is combined with irregular silhouettes and layers to transfer the rebellious punk attitude into practical items.
Colorful Autumn -- ZOE MELODY The Korean Kidswear Designer Brand
ZOE MELODY is a high-quality kidswear brand which respects the innocence of kids and their own tempo. It is a brand that you can wear freely at any time and any place.
A Ruly Space -- The Analysis of ATTEMPT The Menswear Designer Brand
Founded by the designer Liang Dong in 2015, the Chinese label ATTEMPT calls for the fusion of creative expression and culture. And the innovation and regroup of materials and structures have been the key point. Practical elements are injected into styles and functions to follow the contemporary fashion trend of urban techwear. The changes of tailoring and materials interpret the brand concept of "reconstruction".
British Punk--The Analysis of Uniform Experiment Menswear Designer Brand
The Japanese clothing brand Uniform Experiment, co-founded in 2008 by two benchmark figures, Hirofumi Kiyonaga and Hiroshi Fujiwara, and it is regarded as an experimental brand of SOPH.co.,ltd. Based on the design standard of being comfortable and functional, it makes innovative improvement of traditional military uniform elements and formal suits. Under the innovative consciousness and strong influence of Hiroshi Fujiwara and Hirofumi Kiyonaga, Uniform Experiment has quickly become a brand that cannot be ignored in the Ura-Harajuku fashion circle.
Unfix Usual -- The Analysis of EFFECTEN The Menswear Designer Brand
EFFECTEN is a Japanese fashion label founded by Kentaro Hamanaka. Its diverse designs present us the unique street fashion, and sporty elements are also integrated to show genderless colorways. Loose jacket is paired with oversized check shirt and detailed snaps to fully present the unlimited fashion style of EFFECTEN.