Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2023-07-21 23569
Positional Pattern -- The TOP Ranking List of Girlswear
According to the data analysis of the TOP 100 children's clothing positional patterns downloaded by users in July 2023, here are the rankings of the most popular pattern elements. Forest animal elements have the highest proportion, and the popularity of animal elements remains high. Among them, patterns featuring small dogs account for 20%, while another animal element, cat patterns, account for 10%. Patterns showcasing nutritious fruits and vegetables make up 15%, and cartoon flowers account for 8%. The overall trend is towards scene-oriented patterns, with a particular emphasis on animal-themed elements.
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2023-07-20 20140
Cultural Fusion -- The Analysis of Les Benjamins The Menswear Designer Brand
The Turkish streetwear brand Les Benjamins was founded by designer Bunyamin Aydin in 2011, with its headquarters based in Istanbul. Its core essence lies in the collection of prints, patterns, and creativity from various Eastern and Western cultures. The brand name "Les Benjamins" has rich meaning, as Benjamin and its related derivative names exist in every language, religion, and ethnic culture worldwide. Symbolizing the brand's diversity and global vision, founder and creative director Bunyamin Aydin believes that the differences between the East and the West do not actually exist. We live in a globalized world, and it is only the borders that separate us. He is creating a new way of introducing us to this world by blending them together.
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2023-07-12 10518
The Analysis of Namesake The Menswear Designer Brand
Namesake was born during the pandemic and was founded by the three Xie brothers, Richard, Michael, and Steve, along with their father. The three brothers are closely bonded by blood and influenced by Chinese traditional culture. Their father instilled in them the importance of family from an early age. The brand name, Namesake, translates directly to "a person with the same name" and refers to the three brothers, symbolizing their father's expectations. The three brothers share a common love for basketball, with Allen Iverson as their idol. The logo of Namesake is derived from Iverson's jersey number 3, representing the three brothers. Namesake also includes some iconic items related to basketball. Prior to Namesake, the three brothers operated a concept store called NE.SENSE, where they had always hoped to create their own brand and tell their story through it. Namesake has a strong narrative quality, resembling a novel written through clothing. Their life experiences are transformed into the essential elements of their designs, present in every season. The fragmented stories of their family are narrated through each season's unique concepts.
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2023-07-10 10420
Bizarre Gene -- The Analysis of JW Anderson The Menswear Designer Brand
British designer Jonathan Anderson founded JW Anderson in 2008. In its early stages, the brand gained attention for its meticulously crafted accessories collection, allowing the budding brand to showcase during London Fashion Week in 2008. By consciously blending elements of menswear and womenswear, the unique design aesthetics created thought-provoking silhouettes, providing a modern interpretation for both masculine and feminine qualities. This distinct perspective attracted a fervent following, leading JW Anderson to launch a women's capsule collection in 2010. JW Anderson has since evolved into an internationally renowned and award-winning brand.
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2023-07-05 20722
Outdoor Daily -- The Analysis of Eastlogue The Menswear Designer Brand
Established in 2011, Eastlogue is a South Korean fashion brand that focuses on blending traditional American style with modern casual wear. Drawing inspiration from outdoor activities such as hunting, hiking, and fishing, as well as military equipment, the brand combines modern technical fabrics with classic designs, offering a fresh interpretation. It is quickly becoming a rising star in numerous excellent concept stores worldwide.
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2023-06-15 74621
The TOP Ranking of Women's Sweatshirt
Based on the data analysis of the TOP 100 women's sweatshirt downloaded by POP users in the past month, this month's women's sweatshirts are mainly focused on the smart casual style. The details emphasize structural design, hooded half-high neck, and drawstring hem, which are both personalized and practical.
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2023-06-09 20772
The Analysis of Maison Mihara Yasuhiro The Menswear Designer Brand
Japanese fashion designer Yasuhiro Mihara is one of the fastest rising designers in recent years, having gained widespread popularity in Japan through his collaboration with Puma. Mihara established his eponymous brand in 1997, designing a wide range of clothing, shoes, bags, and accessories with a highly eclectic and surreal style. He is a master of balancing various fashion trends and elements, creating intricate and playful designs that are full of surprises. Through techniques such as deconstruction, patchwork, and twisting, Mihara develops irregular and strange designs from the mundane details of everyday life.
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2023-06-09 16670
American Sports -- The Analysis of Taze The Womenswear Designer Brand
Sports American style has become an important trend in the fashion industry in recent times, widely loved by the masses for its highly practical and American street-style aesthetic. Whether it's commercial leisure brands, designer brands, or international flagship brands, they are able to innovatively apply design details of this style according to the consumer groups.
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2023-06-08 34682
Mountain Style in City -- The Analysis of NOTHOMME The Menswear Designer Brand
NOTHOMME is a Harajuku-style men's clothing brand founded in 2015, and is one of the earliest brands in China that specializes in Japanese-style fashion. The brand firmly believes in the spirit of craftsmanship and carefully manages each piece of clothing. The inspiration behind NOTHOMME's designs comes from Harajuku style, insisting on being true to the original intention of being a trendy brand, and fusing styles into a simple and delicate Japanese style, straddling the new trend of fashion. The brand is adept at using prints, embroidery and stitching different materials to highlight its unrestrained design concept. After several years of accumulation and development, the brand has now broken away from a single Japanese-style workwear style, and has developed multiple product lines such as retro, street, academy, and mountain, which are also deeply loved by fans.
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2023-05-30 34215
Modern Core -- The Analysis of Givenchy The Luxury Menswear Brand
The campaign for the 2023 Spring/Summer men's clothing collection, directed by creative director Matthew M. Williams, explores the diverse tension between classic dressing and urban aesthetics. The 4G Logo exudes a sense of anticipation, embodying both athletic functionality and gentlemanly style in a modern context. The sleek lines are sharp and confident, while black sunglasses epitomize a new paradigm of fashion. The wide-cut denim exudes both vitality and profound tension, with distressed details adding exquisite refinement.
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2023-05-24 19584
Dirty Fit -- The Analysis of Men's Street Styles
With the growing popularity of Vintage Carhartt, the highly sought-after extreme distressed effect has become a trend known as "Dirty Fit." On various social media platforms, more and more trend followers can be seen wearing "dirty-looking" clothing. The short and wide silhouette continues to be popular as part of the Clean Fit style, with worn-out, faded details adding a finishing touch to outfits. In Unsound Rags' shopping guide, heavily distressed clothing featuring long-term wear and tear, patches, and paint marks can fetch prices that are 2-3 times higher compared to regular Vintage Carhartt garments.
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2023-05-23 17709
Rebellious Girl -- The Analysis of RUNNING HIGH The Womenswear Designer Brand
Based in Seoul, South Korea, RUNNING HIGH was established in 2015 and each quarter offers a unique and sensuous brand experience with diverse color palettes and reasonable pricing. The brand name comes from the feeling that runners experience after about 30 minutes of running - a refreshing joy and a positive change in mood. Whether running or not, one can experience a similar sensation when selecting, trying on, and purchasing clothes, which is the core essence of RUNNING HIGH. The brand's 2023 Spring/Summer Collection for women maintains its signature sweet and cool streetwear style while incorporating design elements such as simulated plant prints and workwear, exuding a rebellious street vibe.
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2023-05-19 21730
The Analysis of 1017 ALYX 9SM The Menswear Designer Brand
1017 ALYX 9SM was founded by Matthew Williams in New York in 2015 as "ALYX" and was renamed in 2018. The brand combines industrial and functional styles with a dark and edgy aesthetic, offering a range of clothing and accessories that blend streetwear, outdoor and fashion concepts. The brand has gained attention in the fashion world for its avant-garde designs, meticulous craftsmanship, and high-quality materials.
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2023-05-18 11107
Cozy Fit -- The Analysis of RECTO The Menswear Designer Brand
RECTO was founded in Seoul, South Korea in 2015 by designer JUNG JI YOUN. Prior to establishing the brand, JUNG JI YOUN already owned a boutique shop in Korea that primarily sold obscure fashion items with impressive designs. It was being exposed to these unique and innovative clothing designs that JUNG JI YOUN began to develop an interest in fashion design, and the desire to pursue fashion design grew stronger with time.
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2023-05-16 6296
The Analysis of Ami Alexandre Mattiussi The Menswear Designer Brand
Ami Alexandre Mattiussi is a fashion brand founded by designer Alexandre Mattiussi in Paris, France in 2011. From the beginning, the brand has constantly drawn inspiration from the city and aims to break the boundaries between fashion and casual wear while providing a comprehensive wardrobe selection for both men and women. The brand name "Ami" means "friend" in French, and it is also the abbreviation of Alexandre Mattiussi's name. Ami represents a minimalist style rooted in Paris, France, conveying a relaxed, authentic, and friendly fashion attitude.
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2023-05-15 23539
Island Holiday -- The Analysis of MSGM The Luxury Menswear Brand
The MSGM 2023 Spring/Summer collection takes us on a journey to a beautiful utopia. Inspired by the novel "The Possibility of an Island," the designer reflects on the tense relationship between technology and nature, virtuality and reality. In the ad campaign, the interweaving of reality and fantasy presents a colorful utopian world.
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2023-05-11 6122
Youthful Lady -- The Analysis of MY ROMANCHIC The Korean Designer Brand
MY ROMANCHIC is an independent designer brand based in Korea, founded by designer Choi Hyejung in 2015. As a sub-line of ROMANCHIC, it continues to emphasize its main theme of romanticism, while differentiating itself through the addition of a collegiate-casual series. MY ROMANCHIC presents a slightly playful style with comfortable tailoring and a relaxed attitude.
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2023-05-08 62630
Positional Pattern -- The TOP Ranking of Womenswear
According to the TOP10 list, the popularity of the bear pattern remains high. In addition, among animal patterns, rabbit and butterfly elements are still popular among consumers. Hearts are worth paying attention to. Plant and flower patterns with text and graphics combined effect are particularly prominent.
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2023-04-07 50622
DYSFUNCTIONAL BAUHAUS -- The Analysis of Celine The Luxury Menswear Brand
Dubbed “DYSFUNCTIONAL BAUHAUS,” the Celine SS23 collection that made its way down the runway was scored by the evocative sounds of a specially commissioned soundtrack from New York new-new wave band Gustaf. Sleek tailoring, followed by striking leather looks and effortless denim was accented by fringe, sequin and heavy hardware detailing. While pointed-heeled boots and chunky military footwear underscored the collection providing a subversive touch to the clean-cut range.
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2023-04-03 6259
French Romance -- The Analysis of Jacquemus The Menswear Designer Brand
Jacquemus is a French fashion brand founded in 2009 by self-taught designer Simon Porte Jacquemus. The brand name comes from the designer's mother's maiden name and is known as a representative of the "new wave of French fashion design". Jacquemus is adept at using storytelling to conceptualize and articulate the design of each collection. He is a designer full of sensibility, drawing inspiration from personal life and cherished things that touch his heart and inspire him to design unforgettable clothing collections. The minimalist aesthetic style, use of geometric shapes, interesting proportions and sexy silhouettes, fabric splicing and color collisions are all features of Jacquemus.
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2023-02-15 18525
Smart Casual -- The Analysis of Blancore American Designer Brand
The north-American designer brand Blancore was founded in New York City, America in 2017. Its neutral colors and geometric tailoring restore the purity of design and convey the brand concept -- Forget the Boundaries. The highlighted inclusiveness of clothing weakens the boundaries of ages and races, and calls for touching the reality by heart instead of direct visual effect. Designer's favourite deconstructionism is fused with minimalism to present sweet deconstruction for youthful lady.
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2023-02-02 95294
Positioning Pattern -- The TOP Ranking of Womenswear
Based on interactive data and market researches, POP Fashion figures out the most popular pattern elements for womenswear in January: Digital Art(27%), Heart(24%), Bunny(20%), Smiley(17%) and Words(12%).
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2023-01-07 64270
Light Urbanwear -- The Analysis of Hermès The Luxury Menswear Brand
The summer-themed 2023 collection of Hermès features sunset, surfing and lobster prints and jacquards. Joyful colors enjoy the summer vacation.
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2022-12-14 101375
Positioning Pattern -- The TOP Ranking of Kidswear
According to TOP100 downloaded kids’ positioning patterns in October and November, Cartoon Animal(32%) dominates the ranking, especially rabbits, dinosaur & crocodile and bear; Childlike Words(12%) combines positive phrases with smileys, flowers and sun; sportif patterns and Chinese characters are also trending upward.