This report focuses on a comprehensive analysis of the popular trends of women's tweed fabrics during the four major fashion weeks of Milan, Paris, London, and New York in the spring and summer of 2024. It focuses on the evolution of the proportion of ready-made clothing categories, fabric style and texture, craftsmanship, and materials, and deeply analyzes the most representative fabric texture of this season. The diversity of styles in the use of tweed fabrics in women's clothing during this season's runway is not limited to the classic little fragrance, the sweet and cool style of futuristic technology, as well as the small-scale use of classic navy style and leisure vacation style. The proportion of classic plain surface tweed fabric is the highest and most widely used, while the proportion of fancy bright silk tweed fabric is significantly increasing. In terms of product innovation, it is recommended to pay attention to Chanel's fun texture products.

The Bottega Veneta Spring/Summer 2024 collection takes inspiration from "The Fusion of Worlds" and incorporates the diversity of the world into its clothing. Following Matthieu Blazy's exclusive custom routes, it embarks on a global exploration journey. Drawing inspiration from world maps and incorporating the characteristics of various countries, the collection showcases more intriguing pieces. The collection emphasizes the concept of "simplifying complexity" by infusing ancient Western craftsmanship into the final products, resulting in a number of handcrafted items that reflect the brand's signature weaving techniques.

The dressing style of intellectuals in the 1940s is characterized by wearing suits, ties, and porkpie hats. In the movie city scene, the designer selected a blue shirt and a gray suit for the protagonist. When he arrived in New Mexico, he wore more gray and khaki colors to match the land. The successful release of the film has once again fueled the trend of fall and winter fashion. The fusion of "quiet luxury," "intellectualism," and "academia" creates an atmosphere that highlights the characters' individual traits. The three codes of preppy style are tweed, wool vests, and oversize clothing. During that era, wide ties and well-fitted pants were popular. The favorite coats were brown and gray herringbone. Sometimes, a dark brown or navy blue overcoat and trench coat were worn as well.

Madeleine refers to a shell-shaped French pastry, loved by consumers for its delicate and petite appearance. Incorporating the characteristics of Madeleine into daily outfits, the trend features embellishments such as beaded embroidery, pearls, three-dimensional flowers, and bows; it utilizes fabrics such as refined bouclé, lace with sequins, or knitted wool; and creates an elegant and noble atmosphere by combining soft and elegant shades of pink and purple with classic black, white, and gray. Le Fame, Self-Portrait, Alessandra Rich, ROMANCHIC, ROCHA ROMA, and YES BY YESIR will represent the design direction of Madeleine style.

The informal college style originated from the traditional student uniforms of prestigious American aristocratic colleges. Over time, it has evolved to incorporate elements of sporty, formal, rigorous, flowing, tough, and delicate styles, forming a new fashion trend. It embodies both the artistic and youthful charm of the college style and the cool and stylish demeanor. In the 2023/24 autumn and winter season, the informal college style is once again on the rise. From designer brands like 4MILE, Maison Marais, Dunst, Gcds, MASHAMA, MY ROMANCHIC, and the latest collaboration collection MO&Co. x Rokh, it can be seen that the retro and yuppie-inspired college style is highly praised. The classic men's Harrington jacket has become a must-have item for college-style outfits this season, while loose-fitting leather jackets take on a neutral and relaxed silhouette, and hoodies are paired with skirt ensembles.

The jacquard fabric of this season showcases a strong trend of decorative visual impact. The Baroque-style jacquard, featuring exaggerated and enlarged floral elements, creates a luxurious and vintage atmosphere with its rich colors and embossed textures. Drawing inspiration from natural textures, simplified and distorted artistic techniques are incorporated to create organic structures reminiscent of nature. Modern geometric elements are combined with metallic thread jacquard that adds a glossy effect, along with the velvet texture, presenting a noble and luxurious wearing experience.

This season's woolen fabric focuses on understated luxury and comfort. The worsted wool showcases its outstanding quality, reinterpreting a sense of luxury with subtle tonal color combinations in check patterns. The blend of wool with viscose, lyocell, and other materials creates a smooth and soft flowing atmosphere. The textured tweed and granular wool provide a strong visual decorative sense and a warm healing power, while showcasing a sense of understated simplicity and luxury.

Throughout the men's fashion shows in Paris, Milan, and London for spring/summer 2024, the overall style has returned to minimalism and practicality. The clever use of accessories adds highlights to the garments. Classic elements with brand significance have been reutilized, conveying cultural reference through exaggerated or innovative visual effects.

Self-Portrait is a women's clothing brand founded by Malaysian designer Han Chong in 2013. Han Chong graduated from Central Saint Martins College of Art and Design and had a background in the art field before entering the fashion industry. Self-Portrait has become synonymous with artistic and modern apparel. Its distinctive feature lies in the lace designs that exude a contemporary vibe. The brand's iconic dresses, as well as complementary separate pieces, have captivated numerous celebrities and fashionistas. Self-Portrait continually surpasses itself by showcasing intricate tailoring and captivating silhouettes through creative designs, innovative styles, and exquisite craftsmanship. The brand's early autumn collection for 2023 not only features classic tweed garments but also highlights sequin and crystal embellishments.

Ganni is a Copenhagen-based brand founded by Ditte Reffstrup in 2000. The brand aims to create a Scandinavian fashion that is full of playfulness and personality. Ganni follows the design philosophy of creating beautiful clothes for women that make other women jealous, and its unique and quirky style has won the hearts of many fashionistas. The GANNI 2023 Early Fall Collection draws inspiration from summer and holidays, with every moment in life being picturesque -- from taking a walk to buying coffee to watching a sunset. This season, the brand creates a holiday atmosphere through printed items and unique shapes, giving yourself and your wardrobe a break.

Rosetta Getty launched her fashion collection in 2015. The brand's concept is inspired by Rosetta's personal bicoastal lifestyle and intuition, which centers around easy dressing for work, travel and home life. Focusing on transitional pieces that seamlessly work from day to night, and reflecting an alternating attitude between East and West Coast fashion. The unique and enduring designs play an important role in a range of elegant ready-to-wear and accessories that are thoughtful, casual, and refined. The brand's 2023 Spring/Summer collection incorporates bold florals and casual houndstooth into the garments, adding a personalized atmosphere to each piece.

Dolce & Gabbana participated in the 3rd China International Consumer Products Expo, presenting an immersive booth that combines the charming scenery and cultural elements of Sicily, paying homage to the origin of the brand culture. Amidst a diverse and joyful atmosphere, the consistent aesthetic style of Dolce & Gabbana is showcased.

The knitwear pieces showcased in the 2024 autumn/winter women's collection emphasize simplicity and refinement with a minimalist design approach. The collection includes several categories: sweaters, suits, and dresses. The casual polo shirts prioritize craftsmanship and combine a relaxed feel with a touch of sophistication. The layering styling of ethnic-inspired designs creates a fresh sensation, while the design of individual pieces pays attention to using yarn and small design details.

According to the TOP10 knitted sets in August, Chanel-inspired outfits are listed the most, featuring fancy yarns and stitches. Lounge casual also shares the market. Loose fits and skin-friendly natural yarns are the key points. Notably, monograms and geometric shapes are still dominating the middle-aged market.

PSALTER is a Chinese label founded by Yinger Fashion Group in 2005. Driven by the brand spirits - British style, preppy and heritage, PSALTER interprets the temperament of European nobles and modern aesthetics through the timeless wonderfulness and classic. The rebellious fashion languages get rid of the conventions and display the youthfulness. The knitwear design of PSALTER centers on the mature elegance. Delicate jacquard, 3D embellishments and diverse materials explore the temperament of modern women.

Moimoln is a unique Scandi style brand where the Finnish word 'moi' (hello) and the Swedish word 'moln' (cloud) meet and greet. Scandinavian, who loves nature and emotionally communicates with children, emphasizes practical values, and Moimoln, a unique Scandistyle brand that adds newness to their lifestyle that stimulates children's emotions.

According to the market researches of POP Fashion, the kidswear markets in Guangzhou are dominated by girls’ dresses with bows and boys’ sets and shirt jackets. With the prevalence of neo chinoiserie, we can see more Chinese elements on garments. Besides, the preppy style takes the center stage. Avocado green is mixed with all kinds of saturated colors to enliven the market.

Ganni was established by Ditte Reffstrup in Copenhagen. Its Resort 2023 collection, titled “I’ll Be Your Mirror”, is the exploration of the theme music. It is characterized by mirrors, especially in the shoot for the look book. Observe yourself and know yourself better through the mirror. This concept is merged into the design to create daily outfits for the mass market. Generally, this season has a 80s’ flair, feeling like a more grown-up, personalized take on the Ganni girl look.

Based on the data analysis and marking researches on Tiktok and Taobao, POP Fashion figures out the bestselling kidswear products in the recent month. We can see from the TOP10 products on Taobao that T-shirts, mid-length pants and sets are noteworthy the most. Trendy fashion IPs and asymmetric designs have been taken as the highlights.

Accessory has been a more important element. With the updating and development of natural elements and materials, creative buttons show artistic concepts and changing textures; zippers, zip heads, and zipper tapes are presented in bold colors in S/S 2023; psychedelic ribbons present diversified materials and hues; the innovative design of tag is worth learning; decorative chains in summer palette are fashionable; sporty accessories have been renewed; recyclable material remains the focus.

With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.