The retail markets in Korea kept updating in the early September. According to the researches of Korean Hyundai, Shinsegae, Lotte and DOOTA, this report will analyze the current condition of Korean retail market from different aspects like color, item, detail and craft of toddlers.

ZOE MELODY is a high-quality kidswear brand which respects the innocence of kids and their own tempo. It is a brand that you can wear freely at any time and any place.

Cruise 2022 womenswear runways presented dazzling colors and rich fabrics. As the color trend of this season, acid bright colors allowed joyous design to sweep the market. Lime green, wax pink, lilac purple and sunset blue encourage the emotion. According to the analysis of international Cruise 2022 womenswear runways and the catwalk data of POP Fashion, delicate and premium tweed and colorful suit fabric are the main fabrics. Soft-touch and smooth 3D lace embroidery shows a high proportion. Smooth silk with bright and draped appearances and the futuristic shiny leather are noteworthy as well. Natural cotton-linen leisure fabric and impactive 3D decorations will also become the mainstream in the future.

Frankygrow is a fashion brand for kids and adults which is developed based on the concept of 'Simple Pop'. Designer fuses seemingly contrasting simple and trendy elements together. Color application and special fabrics present the 3D effect of clothing. Unique black and white checks in different sizes are spliced together to make the clothing dimensional and cute.

The Shanghai designer brand TYAKASHA KIDS combines its unique illustration and design styles to focus on the exploration of comfortable fabric and the promotion of craft. This brand tries to provide imaginative and fairytale collections for these childish families who pursue the life quality.

The Hangzhou-based kidswear designer brand EOEO'S creates a sweet and cool fashion style. Compared with the past unisex styles, more girlish elements are shown in the A/W 2021 collection. Ditsy floral dress and floral shirt separate the products. Trendy elements of adult dress are integrated into the kidswear to improve the fashion level.

The Korean designer brand Limitedoudou is loved by the public for its interesting illustration patterns and delicate styles. The new-released A/W 2021 products generally maintain the oversized silhouettes of the brand. These playful patterns are paired with lovely Korean styles to show high versatility and newness.

The Japanese brand MOUJONJON is a branch of the famous MARUTAKA IRYO. Its comfortable, soft fabrics, minimalist styles, delicate details and lively colors have attracted many consumers.

Airfish is an international children’s brand created by Korean designers Jennifer Park and Chloe sisters in New York City. The brand is marked by fashion and modern accent, avant-garde silhouette, bell sleeves, and iconic over-sized and asymmetrical ruffles, blending pop artistic colors with fashion. Airfish is dominated by flowers and heart patterns this season, with ruffled decoration, giving people a warm midsummer feeling.

The Korean designer brand Limitedoudou is loved by the public for its fun illustration patterns and delicate styles. The new-released products in this season are generally in lively and bright colors. Printed shirt and wide-hem dress are combined with signature illustrations to present an artistic and individualized vacation style.

The first kids' collection of Off-White provides selections for boys and girls aged from 4 to 12. Inspired by the hippie culture, distinct colors, graffiti, plaids and camouflage exude a childlike innocent vibe from the kids' perspective. Signature Off-White labels are complemented with "KIDS" to accentuate the identity.

The original Japanese-style kidswear brand Viciusss presents naughty, interesting and delicate styles. "Let's play outside!" The brand calls for the individualized dressing of flamboyant kids, and pays attention to the color application and imagination. Insisting on the independent brand development, Viciusss forms its own unique kidswear style through high-end fashion fabrics and crafts. It pursues both comfort and fun to approach the balance between practicality and fashion. The refreshing imagination and visions provide fashion clothes for 3-to-8-year-old children.

Ermenegildo Zegna S/S 2022 collection was started with a charming film. Running in the narrow space till it comes to a vast vision, EZ's THE (NEW) SET interprets the present through the conversation between human and nature. Innovative designs provide the world with brand new styles. Zegna always subverts the tradition and brings surprise. Bold color application and fabric combination in this summer change the conventional structure of ready-to-wear and show the harmonious flexibility.

The Korean designer brand Ivory Studio features its fresh and natural modernism. More refreshing and bright colors are injected into the printing of S/S 2021 collection, which present more versatile and practical styles. Cotton-linen fabric is natural, durable and comfort. Uniform dress, suite, navy collar and turndown collar bring a thick sense of preppy style.

The style of the Belgian designer Caroline Bosmans is bold and avant-garde. Haute couture, romanticism and urban streetwear are combined together. Its abnormal tailoring and delicate fabrics maintain the freshness, and break through the boundaries of styles and genders.

The high-end Korean brand LUCKY TRY presents the French style feeling and its unique design enriches the colors. Products try to express the special personality of every kid, and making special clothes for kids is a joy.

Bebebebe is a new-emerged Korean designer brand. Inspired by graffiti, the S/S 21 collection mainly uses bright and lively colors. And these flamboyant colors well fit the vitality of kids and build a paradise for spring and summer.

According to the interaction data analysis of POP users in the first quarter, simple sophistication(37%) is the most attractive style. Among the young styles, smart casual style occupies 26%, and youthful elegancy 15%. According to the analysis of items, pullover(47%) ranks the first, followed by cardigan(23%). And because of the rising temperature, T-shirt(14%) is under steady improvement. Set item(6%) is also noteworthy.

Inspired by the art styles of African culture, Daily Paper perfectly combines the African styles with modern street styles. The collection this season, Future Roots, salutes to the African heritage and history through new-developed fabrics. Asymmetric outerwear, all-over pattern and bright yellow and blue colors enrich the whole collection.

Since niche designer brands have attracted more and more attention, we make brand analysis and recommendation of Sweet Hodgepodge style this month. These three niche designer brands, Merci Madame, Xiao Li and Anno Mundi, combine sweet and lovely elements like fruits, flowers, ruffles and puff sleeves with retro checks, retro collar, modern architectural silhouette and texture to present diversified sweet girlie styles.

Andersson Bell is a famous Korean designer brand founded in September 2014, quite popular among stars and youngsters. Its 2020 A/W collection is inspired by Monterey Pop Festival in 1967. The designer wants to express the style, life and music of Janis Joplin. Based on basic silhouettes, Andersson Bell displays Korean style colors, check suits, slogan sweatshirts and silhouette designs. It sticks to its own style while following up the trend. Its items seem to be ordinary but take on prominent details and layers. Andersson Bell subverts the stereotype of Korean street casual style with a simple yet elevated Nordic flavor, an air of British retro gentlemen style and a fresh and romantic French touch.