According to the market researches of POP Fashion, the kidswear markets in Guangzhou are dominated by girls’ dresses with bows and boys’ sets and shirt jackets. With the prevalence of neo chinoiserie, we can see more Chinese elements on garments. Besides, the preppy style takes the center stage. Avocado green is mixed with all kinds of saturated colors to enliven the market.

Ganni was established by Ditte Reffstrup in Copenhagen. Its Resort 2023 collection, titled “I’ll Be Your Mirror”, is the exploration of the theme music. It is characterized by mirrors, especially in the shoot for the look book. Observe yourself and know yourself better through the mirror. This concept is merged into the design to create daily outfits for the mass market. Generally, this season has a 80s’ flair, feeling like a more grown-up, personalized take on the Ganni girl look.

Based on the data analysis and marking researches on Tiktok and Taobao, POP Fashion figures out the bestselling kidswear products in the recent month. We can see from the TOP10 products on Taobao that T-shirts, mid-length pants and sets are noteworthy the most. Trendy fashion IPs and asymmetric designs have been taken as the highlights.

Accessory has been a more important element. With the updating and development of natural elements and materials, creative buttons show artistic concepts and changing textures; zippers, zip heads, and zipper tapes are presented in bold colors in S/S 2023; psychedelic ribbons present diversified materials and hues; the innovative design of tag is worth learning; decorative chains in summer palette are fashionable; sporty accessories have been renewed; recyclable material remains the focus.

With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.

Woolen fabric is the most important fabric in autumn and winter, which is presented mainly in the form of overcoat on A/W 22/23 runway shows. Fine texture is the mainstream. Shearls and woolen blends create smooth and exquisite tactility of the surface; Variegated tweed shows yarns in new colorways and the blending with other accessories; The plush of furry fabrics is thermal in winter. Wool and mohair present a napped visual effect; Yarn-dyed gingham also updates the colorway in this season.

3D embellished fabrics occupy a larger proportion on A/W 22/23 runway shows. Valentino’s 3D fringes, flowers and sequined embroideries lead the fashion trend. In the boom of technology, futuristic embellishments are also noteworthy. This report focuses on the trend of shiny sequins, virtual technology, feather fringes and extravagant embellishments.

This report introduces the smooth texture fabrics on Fall/Winter 2022 womenswear runway shows. The lustrous crisp silk is the hottest trend; soft satin features the fluid textures; driven by the concept of metaverse, futuristic mercerization will trend upward in the market; gorgeous casual fabrics prefer active styles; luxury velvet pays more attention to textures; fabrics with metallic luster are also essential for streetwear brands.

We can see from the A/W 2023 runway shows that practical functional fabrics are applied on all categories. Classic voluminous cotton is continued; comfy & soft surface and diverse blend have been trended upward; crisp paper-touch fabrics and original textures are the trending fabrics. Performance cotton and blend are the main parts to show diversified temperaments and styles.

From January 14th to 18th, there were totally 53 brands who released their new collections at the A/W 22/23 menswear Milan Fashion Week. Although multiple famous brands canceled their fashion shows offline because of the epidemic, the Fashion Week was still noteworthy. Designers realized the importance of positive mood and found a way to stimulate people’s desire and attention.

Working with architecture name OMA, Miuccia Prada and Raf Simons reimagined the Deposito of the Fondazione Prada into a stage for the exhibition of Prada‘s Fall/Winter 2022 men’s collection. Dubbed “Body of Work,” the seasonal range investigates “theater and cinema as mirrors of reality.”

According to the interactive data and popularity among POP Fashion users, we list the top 20 hottest brands in the young market. LoveShackFancy and Alice + Olivia are the most noteworthy brands. A series of high-quality niche designer brands, such as Merci Madame and Cormio, also emerged in this year. Their enriched design elements attract consumers. ZI II CI IEN and BAN XIAO XUE are the Chinese designer brands to watch. Besides, keep an eye on the movements of Short Sentence.

Soft, lightweight, and breathable lace can better present women’s body curves and elegant temperament. Many luxury brands have released their lace fabrics with different styles, textures, and colors. Crisp water-soluble lace takes the largest proportion; the fine knitting of see-through lace presents elasticity and extensibility; geometric and embroidered lace fabrics enrich the textures; novelty sequin lace will trend upward in the future.

Mayoral is a leading kidswear brand in Spain with a history of over 70 years. The brand provides children with cozy and joyous experiences through fashionable designs and comfortable fabrics. Mayoral gathers fashion, casualness, and sports together to create a space for children to grow up with freedom. Their healthy, comfortable fabrics, fashionable styles, and casual looks all present the charm of Mayoral.

With the arriving of cold winter, DIOR launched its skiing capsule DiorAlps, which combined technical materials with brand new designs. Eye-catching elements like three-tone DIOR star, camouflage, DIOR Oblique and Mizza motif were grouped. Except for jumpsuit, flares and snow boots, this capsule also presented down jacket, knitted hood and sweater to fuse snow sports with casual styles. Printed sunglasses and matte masks have been the highlights of this whole collection.

LI-NING regrouped and recreated classic elements with brand logo to extend a series of pattern design. Diversified brand elements were fused with modernized painting to interpret of design concept, 'remodeling'. Isolated details were combined together in a random yet not casual way to form an organic whole.

Founded in 2000, JUNONA focuses on the equality of gender and provides elegant daywear for all the women and kids. Being sporty, elegant and stylish, the diversified and rich collections of JUNONA create its modern and dynamic image. Let's accept the challenges of daily life with smile and accentuate the individuality with joy.

The retail markets in Korea kept updating in the early September. According to the researches of Korean Hyundai, Shinsegae, Lotte and DOOTA, this report will analyze the current condition of Korean retail market from different aspects like color, item, detail and craft of toddlers.

ZOE MELODY is a high-quality kidswear brand which respects the innocence of kids and their own tempo. It is a brand that you can wear freely at any time and any place.

Cruise 2022 womenswear runways presented dazzling colors and rich fabrics. As the color trend of this season, acid bright colors allowed joyous design to sweep the market. Lime green, wax pink, lilac purple and sunset blue encourage the emotion. According to the analysis of international Cruise 2022 womenswear runways and the catwalk data of POP Fashion, delicate and premium tweed and colorful suit fabric are the main fabrics. Soft-touch and smooth 3D lace embroidery shows a high proportion. Smooth silk with bright and draped appearances and the futuristic shiny leather are noteworthy as well. Natural cotton-linen leisure fabric and impactive 3D decorations will also become the mainstream in the future.

Frankygrow is a fashion brand for kids and adults which is developed based on the concept of 'Simple Pop'. Designer fuses seemingly contrasting simple and trendy elements together. Color application and special fabrics present the 3D effect of clothing. Unique black and white checks in different sizes are spliced together to make the clothing dimensional and cute.