Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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2024-02-22 56156
Chinese New Elegance -- The Analysis of Shanyouse The E-Commerce Womenswear Brand
The POP market research team for this issue will cover seven modules: Introduction to the Chinese New Elegance Brand of Shanyouse, Analysis of New Categories and Styles, Color Application, Analysis of Key Categories, Application of Popular Elements, Summary+Development Extension Recommendation.
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2023-12-15 19363
Fashion Fairy -- Comprehensive Analysis of Girlswear E-commerce Brands
"Fashion Fairy" has become a hot topic in the development of single item products for girls' e-commerce, with popular styles such as the daughter Madeline, intellectual style, new Chinese style, and Christmas battle clothes emerging. This article summarizes and recommends the following popular brands, brand trends, best-selling items, and popular outfits based on the current popular children's clothing and girl style e-commerce brands. Bring more inspiration to the development of popular autumn and winter e-commerce clothing for girls and children.
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2023-11-16 6593
Playful Minimalism -- The Analysis of SUNNEI The Womenswear Designer Brand
Italian fashion brand SUNNEI was founded in 2014 by designers Simone Rizz and Loris Messino. SUNNEI excels in transforming the lazy Italian lifestyle into the concept of their brand, combining the craftsmanship spirit of Italian manufacturing with innovative and avant-garde creativity, and integrating it with modern art, constantly breaking people's traditional perception of fashion. The brand motto is' Everyday I wear Sunnei ', and the concept of being burden free and easy to live has always been running through the brand's design. Minimalism, playfulness, freshness, and fun are the core styles of the brand. This season's autumn and winter series tells the story of confidence, freedom, trust, adventure, and interaction. The models of the SUNNEI 2023 Autumn/Winter series runway are composed of a team of designers, assistants, and managers from the brand. The models follow the melody of rock music and walk down a petite runway, spinning at the end, jumping off the stage, surfing in the crowd, and lying down for a walk.
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2023-11-09 19295
Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand
In response to the increasing popularity of the youth market and their pursuit of fashion personality, developing more trendy and trendy youth clothing has become a hot topic this quarter. Fashion brands can meet the diverse dressing needs of teenagers. This article summarizes and recommends the following popular children's fashion luxury brands, as well as their craftsmanship details and key patterns, based on the current trends. Bringing more inspiration to the development of high-end luxury trendy children's clothing and youth clothing.
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2023-10-23 17054
The Analysis of ROMANCHIC The Womenswear Designer Brand
ROMANCHIC designer Choi Hyejong graduated from the Fashion Design Department at Parsons School of Design in New York in 2004 and returned to South Korea to start her own brand ROMANCHIC in 2015. The creative concept of the brand is to use various types of fabrics and technologies to find a balance between female femininity and modernity, and to find authentic roles for contemporary women. Romanticism is the main spirit emphasized by the brand, committed to presenting a simple, exquisite, and elegant contemporary female image. In the 2023 Autumn/Winter collection, ROMANCHIC is inspired by Queen Elizabeth of Austria. The entire autumn and winter series not only showcases a gorgeous exterior, but also expresses another kind of loneliness within the queen. The silhouette details of lace, ruffles, and ribbons accentuated the beauty and elegance of women of that era.
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2023-09-27 67102
Quiet Luxury -- The Womenswear Runway Analysis of Bottega Veneta
The Bottega Veneta Spring/Summer 2024 collection takes inspiration from "The Fusion of Worlds" and incorporates the diversity of the world into its clothing. Following Matthieu Blazy's exclusive custom routes, it embarks on a global exploration journey. Drawing inspiration from world maps and incorporating the characteristics of various countries, the collection showcases more intriguing pieces. The collection emphasizes the concept of "simplifying complexity" by infusing ancient Western craftsmanship into the final products, resulting in a number of handcrafted items that reflect the brand's signature weaving techniques.
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2023-09-26 16836
Oppenheimer -- The Comprehensive Analysis of Womenswear Designer Brand
The dressing style of intellectuals in the 1940s is characterized by wearing suits, ties, and porkpie hats. In the movie city scene, the designer selected a blue shirt and a gray suit for the protagonist. When he arrived in New Mexico, he wore more gray and khaki colors to match the land. The successful release of the film has once again fueled the trend of fall and winter fashion. The fusion of "quiet luxury," "intellectualism," and "academia" creates an atmosphere that highlights the characters' individual traits. The three codes of preppy style are tweed, wool vests, and oversize clothing. During that era, wide ties and well-fitted pants were popular. The favorite coats were brown and gray herringbone. Sometimes, a dark brown or navy blue overcoat and trench coat were worn as well.
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2023-09-25 44667
Madeleine Style -- The Comprehensive Analysis of Womenswear Designer Brand
Madeleine refers to a shell-shaped French pastry, loved by consumers for its delicate and petite appearance. Incorporating the characteristics of Madeleine into daily outfits, the trend features embellishments such as beaded embroidery, pearls, three-dimensional flowers, and bows; it utilizes fabrics such as refined bouclé, lace with sequins, or knitted wool; and creates an elegant and noble atmosphere by combining soft and elegant shades of pink and purple with classic black, white, and gray. Le Fame, Self-Portrait, Alessandra Rich, ROMANCHIC, ROCHA ROMA, and YES BY YESIR will represent the design direction of Madeleine style.
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2023-09-19 15136
Informal College -- The Comprehensive Analysis of Womenswear Designer Brand
The informal college style originated from the traditional student uniforms of prestigious American aristocratic colleges. Over time, it has evolved to incorporate elements of sporty, formal, rigorous, flowing, tough, and delicate styles, forming a new fashion trend. It embodies both the artistic and youthful charm of the college style and the cool and stylish demeanor. In the 2023/24 autumn and winter season, the informal college style is once again on the rise. From designer brands like 4MILE, Maison Marais, Dunst, Gcds, MASHAMA, MY ROMANCHIC, and the latest collaboration collection MO&Co. x Rokh, it can be seen that the retro and yuppie-inspired college style is highly praised. The classic men's Harrington jacket has become a must-have item for college-style outfits this season, while loose-fitting leather jackets take on a neutral and relaxed silhouette, and hoodies are paired with skirt ensembles.
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2023-07-14 22769
Accessory -- The Comprehensive Runway Analysis of Menswear
Throughout the men's fashion shows in Paris, Milan, and London for spring/summer 2024, the overall style has returned to minimalism and practicality. The clever use of accessories adds highlights to the garments. Classic elements with brand significance have been reutilized, conveying cultural reference through exaggerated or innovative visual effects.
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2023-07-11 31808
The Analysis of Self-Portrait The Womenswear Designer Brand
Self-Portrait is a women's clothing brand founded by Malaysian designer Han Chong in 2013. Han Chong graduated from Central Saint Martins College of Art and Design and had a background in the art field before entering the fashion industry. Self-Portrait has become synonymous with artistic and modern apparel. Its distinctive feature lies in the lace designs that exude a contemporary vibe. The brand's iconic dresses, as well as complementary separate pieces, have captivated numerous celebrities and fashionistas. Self-Portrait continually surpasses itself by showcasing intricate tailoring and captivating silhouettes through creative designs, innovative styles, and exquisite craftsmanship. The brand's early autumn collection for 2023 not only features classic tweed garments but also highlights sequin and crystal embellishments.
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2023-06-26 15715
The Analysis of Ganni The Womenswear Designer Brand
Ganni is a Copenhagen-based brand founded by Ditte Reffstrup in 2000. The brand aims to create a Scandinavian fashion that is full of playfulness and personality. Ganni follows the design philosophy of creating beautiful clothes for women that make other women jealous, and its unique and quirky style has won the hearts of many fashionistas. The GANNI 2023 Early Fall Collection draws inspiration from summer and holidays, with every moment in life being picturesque -- from taking a walk to buying coffee to watching a sunset. This season, the brand creates a holiday atmosphere through printed items and unique shapes, giving yourself and your wardrobe a break.
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2023-06-16 7993
The Analysis of Rosetta Getty The Womenswear Designer Brand
Rosetta Getty launched her fashion collection in 2015. The brand's concept is inspired by Rosetta's personal bicoastal lifestyle and intuition, which centers around easy dressing for work, travel and home life. Focusing on transitional pieces that seamlessly work from day to night, and reflecting an alternating attitude between East and West Coast fashion. The unique and enduring designs play an important role in a range of elegant ready-to-wear and accessories that are thoughtful, casual, and refined. The brand's 2023 Spring/Summer collection incorporates bold florals and casual houndstooth into the garments, adding a personalized atmosphere to each piece.
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2023-06-07 27817
Unrestricted Elegance -- The Analysis of Dolce & Gabbana The Luxury Womenswear Brand
Dolce & Gabbana participated in the 3rd China International Consumer Products Expo, presenting an immersive booth that combines the charming scenery and cultural elements of Sicily, paying homage to the origin of the brand culture. Amidst a diverse and joyful atmosphere, the consistent aesthetic style of Dolce & Gabbana is showcased.
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2022-08-26 40912
The Analysis of PSALTER The Benchmark Women's Knitwear Brand
PSALTER is a Chinese label founded by Yinger Fashion Group in 2005. Driven by the brand spirits - British style, preppy and heritage, PSALTER interprets the temperament of European nobles and modern aesthetics through the timeless wonderfulness and classic. The rebellious fashion languages get rid of the conventions and display the youthfulness. The knitwear design of PSALTER centers on the mature elegance. Delicate jacquard, 3D embellishments and diverse materials explore the temperament of modern women.
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2022-07-27 63610
Vacation Time -- The Analysis of moimoln The Benchmark Kidswear Brand
Moimoln is a unique Scandi style brand where the Finnish word 'moi' (hello) and the Swedish word 'moln' (cloud) meet and greet. Scandinavian, who loves nature and emotionally communicates with children, emphasizes practical values, and Moimoln, a unique Scandistyle brand that adds newness to their lifestyle that stimulates children's emotions.
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2022-06-19 36304
Daily for Ordinary -- The Analysis of Ganni The Womenswear Designer Brand
Ganni was established by Ditte Reffstrup in Copenhagen. Its Resort 2023 collection, titled “I’ll Be Your Mirror”, is the exploration of the theme music. It is characterized by mirrors, especially in the shoot for the look book. Observe yourself and know yourself better through the mirror. This concept is merged into the design to create daily outfits for the mass market. Generally, this season has a 80s’ flair, feeling like a more grown-up, personalized take on the Ganni girl look.
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2022-04-29 84052
The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand
With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.
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2022-04-12 67316
Diverse Layers -- The Womenswear Runway Analysis of 3D Embellished Fabric
3D embellished fabrics occupy a larger proportion on A/W 22/23 runway shows. Valentino’s 3D fringes, flowers and sequined embroideries lead the fashion trend. In the boom of technology, futuristic embellishments are also noteworthy. This report focuses on the trend of shiny sequins, virtual technology, feather fringes and extravagant embellishments.
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2022-01-18 66629
Body of Work -- The Menswear Runway Analysis of PRADA
Working with architecture name OMA, Miuccia Prada and Raf Simons reimagined the Deposito of the Fondazione Prada into a stage for the exhibition of Prada‘s Fall/Winter 2022 men’s collection. Dubbed “Body of Work,” the seasonal range investigates “theater and cinema as mirrors of reality.”
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2021-12-28 88821
Lace -- The Fabric Analysis of Luxury Womenswear Brand
Soft, lightweight, and breathable lace can better present women’s body curves and elegant temperament. Many luxury brands have released their lace fabrics with different styles, textures, and colors. Crisp water-soluble lace takes the largest proportion; the fine knitting of see-through lace presents elasticity and extensibility; geometric and embroidered lace fabrics enrich the textures; novelty sequin lace will trend upward in the future.
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2021-10-27 44342
Free Wilderness -- The Analysis of Mayoral The Selected Kidswear Brand
Mayoral is a leading kidswear brand in Spain with a history of over 70 years. The brand provides children with cozy and joyous experiences through fashionable designs and comfortable fabrics. Mayoral gathers fashion, casualness, and sports together to create a space for children to grow up with freedom. Their healthy, comfortable fabrics, fashionable styles, and casual looks all present the charm of Mayoral.
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2021-09-30 102107
Premier Fashion Brands on the Sports Express
With the arriving of cold winter, DIOR launched its skiing capsule DiorAlps, which combined technical materials with brand new designs. Eye-catching elements like three-tone DIOR star, camouflage, DIOR Oblique and Mizza motif were grouped. Except for jumpsuit, flares and snow boots, this capsule also presented down jacket, knitted hood and sweater to fuse snow sports with casual styles. Printed sunglasses and matte masks have been the highlights of this whole collection.
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2021-09-18 89341
LI-NING -- The Analysis of Benchmark Sportswear Brand
LI-NING regrouped and recreated classic elements with brand logo to extend a series of pattern design. Diversified brand elements were fused with modernized painting to interpret of design concept, 'remodeling'. Isolated details were combined together in a random yet not casual way to form an organic whole.