Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Eco-friendly Bohemia -- The Womenswear Runway Analysis of Chloé
Launched at the Quai de la Tournelle in Paris, S/S 2022 Chloé runway was cooperated with many charities to underline the social responsibility of the brand and the fusion of environmental protection and creativity. This show about love interpreted the free and unlimited Bohemian spirit. Chloé Craft was also officially introduced to launch more hand-made products in the future. This collection applied regenerated wool, hand-cut plant-dyed leather and soft linen. The usage ratio of lower impact material reached 58% this season. Various sewing, weaving and whipstitching techniques have been appeared. Petal-pattern crocheted dress, knotted slip dress made of strips of leftover fabric from seasons before, and whipstitched leather renew and inherit the classics.
Womenswear Fabric -- The Comprehensive Analysis of Cruise 2022 Runways
Cruise 2022 womenswear runways presented dazzling colors and rich fabrics. As the color trend of this season, acid bright colors allowed joyous design to sweep the market. Lime green, wax pink, lilac purple and sunset blue encourage the emotion. According to the analysis of international Cruise 2022 womenswear runways and the catwalk data of POP Fashion, delicate and premium tweed and colorful suit fabric are the main fabrics. Soft-touch and smooth 3D lace embroidery shows a high proportion. Smooth silk with bright and draped appearances and the futuristic shiny leather are noteworthy as well. Natural cotton-linen leisure fabric and impactive 3D decorations will also become the mainstream in the future.
Daily Minimalism--The Analysis of Totême Womenswear Brand
Totême's design has won consumers' appreciation for its preciseness and neatness. The lifestyle built by the brand reflects the brand's design tonality -- European minimalism. In the A/W 21/22 collection, the achromatic tone of black, white and gray incorporates the neutral tones such as warm brown and water blue, which makes the design gentle and low-key; The matching of cardigans and workplace suits is simple and neat, understated and elegant; the great basic items have strong versatility, which can help build a causal and fashionable wardrobe.
THE (NEW) SET -- The Menswear Runway Analysis of Ermenegildo Zegna
Ermenegildo Zegna S/S 2022 collection was started with a charming film. Running in the narrow space till it comes to a vast vision, EZ's THE (NEW) SET interprets the present through the conversation between human and nature. Innovative designs provide the world with brand new styles. Zegna always subverts the tradition and brings surprise. Bold color application and fabric combination in this summer change the conventional structure of ready-to-wear and show the harmonious flexibility.
Positive Emotion -- The Analysis of Daily Paper The Menswear Designer Brand
Inspired by the art styles of African culture, Daily Paper perfectly combines the African styles with modern street styles. The collection this season, Future Roots, salutes to the African heritage and history through new-developed fabrics. Asymmetric outerwear, all-over pattern and bright yellow and blue colors enrich the whole collection.
Salute to the Coexistence of Human and Nature -- The Menswear Catwalk Analysis of Burberry
A/W 2021 Burberry collection is the first independent menswear collection since the combination of menswear and womenswear in September, 2016. The brand creativity rebuilds the Burberry flagship store on Regent Street and provides a realistic watching experience. The new theme ESCAPES praises the spirit of outdoor exploration. It is inspired by the longing for outdoor and pretty nature during the lockdown period. The collection salutes to the creativity and imagination through free expression and classic rebuilding. The tailoring design in the new season contains many playful interpretations of Burberry's classic elements. Badges and decorations are used to underline the ritual sense and symbolize the community, friendship and belongingness. Polar fleece overcoat and bionic hat brim imply the original appearance of nature. The repeated tassel hem is combined with classic pattern and print, showing the primitive feeling of Scottish nomads.
Gender-free Gentleman -- The Analysis of Wooyoungmi The Womenswear Designer Brand
Wooyoungmi is a Korean homonymic designer brand founded in Paris in 2002. And the founder Wooyoungmi is the first Korean female menswear designer. The brand put its position into the international market, westernized and bold. The designer advocates for the shared-wardrobe concept, and the gender-free element is applied throughout the whole brand. Since Wooyoungmi went to Paris in her early career, there are some Paris elements in the products. And it is also the first Korean brand performed at Paris Fashion Week. Wooyoungmi has the menswear perspective with unique heterosexual thinking and creativity. "The core of design comes from architecture" is one of the inspiration sources inspired by Wooyoungmi's father who was engaged in architectural design.
New Artistic Deconstruction -- The Analysis of Aleksandre Akhalkatsishvili The Womenswear Designer Brand
Aleksandre Akhalkatsishvili is the homonymic designer brand founded in 2017, headquartered in Tbilisi, the capital of Georgia. And it is the common figure of the rising Eastern-European fashion these years. The designer is good at deconstruction, and his works have minimalist silhouettes, fluent lines and show both grace and power. The regrouped deconstructed silhouette and minimalist twisted lines are the symbols of Aleksandre. And the monochrome is the main style. Leather is also a common element, the combination of tough linear silhouette and graceful details forms the gender-neutral style.
Woolen Fabric -- The TOP Ranking of Menswear
According to the data analysis of POP users' downloads of woolen fabric from November, 2020 to January, 2021, the stiff classic wool becomes the most popular woolen fabrics, followed by subtle cashmere, light double-sided wool, Glen plaid wool and windowpane wool. Therefore, users are having a rising attention to light double-faced wool, cashmere and plaid wool in the recent three months. Besides, Tobacco Brown and Camel are the most popular colors among users and designers.
Gender-Neutral -- RECTO The Womenswear Designer Brand
RECTO is an independent Korean designer brand founded by Jyeon Jung. It means "the right page of the book" in English and "the front of a sheet of paper" in French. Designer hopes to display a slightly formal and genderless design style.
Heritage, Community and Optimism -- The Catwalk Analysis of Balmain Womenswear
Balmain S/S 2021 fashion show is held in Jardin des Plantes, paring with BGM of Blinding Lights of The Weekend to create a strongly nostalgic vibe. LG OLED seems to bring audience to the scene. This show covers three basic themes, Heritage, Community and Optimism. Olivier Rousteing, the creative director, re-explores classic 1970s patterns of Pierre Balmain. PB monogram gets crossed with each other, recreating labyrinthine gardens that Mr. Balmain loves. Moreover, symbolic shoulder pads run through the entire S/S 2021 collection, reflecting Olivier Rousteing blends traditional and creative designs to explore the brand-new chapter from 1945 to 2020.
Gender-Neutral Integration -- MO&Co. The Womenswear Benchmark Brand
Quantity and proportion of new products are mainly drawn from data of the online official flagship store of brands of MO&Co. In the new season, except trousers (including shorts), dresses and outerwear (including suits) are main items, and this season covers rich categories.
Practical Luxury -- The Catwalk Analysis of DIOR MEN Menswear
DIOR MEN Resort 2021 by Kim Jones features practicality, business leisure and young street fashion. The collection is displayed on lookbook, more casual than catwalk collection. It is luxurious yet wearable. This series covers shorts and matching camp shirts in S/S 2021 collection, as well as its symbolic monogram. It also pairs stripes with light tones for a soothing yet vigorous feeling. Intense cold tones like crayon, calm black and leather, argyles and stripes mix with each other and depict vibrant pictures. In addition to smooth lines, crisp silhouette and elaborate crafts, functional elements such as key pendant and climbing hook also display practicality.
Urban Life -- The Comprehensive Analysis of Benchmark Brands of Women's Business Attire
This report mainly analyzes Lily, Less and Me & City, focuses on their blazers, suit shorts, office skirts, accessories and workwear style, thus providing more office looks.
Suits & Sets -- The Comprehensive Analysis of Fabrics on Menswear Catwalks
With the approaching post-COVID era, S/S 2021 four major fashion weeks are held online and offline. Men's suits and sets stand out, quite prevalent. Comfy and natural cotton and linen become key fabrics this season. Minimalist looks, neutral styles and comfortable materials cater to menswear markets and lead the fashion of men's suits and sets. Designers reveal a familiar feel and make a new visual effect via designs and fabrics.
Beauty of Black and White -- The Catwalk Analysis of Ports 1961 Womenswear
PORTS 1961 S/S 2021 show is held at Da Vinci Museum of Technology in Milan. For art director Karl Templer, the new season is an exploration of the sensory and connection between clothing and the wearer. Those draped or swaying textiles actually represent a close relationship. Black and white dominate, with red and yellow as decorations. Abstract prints, soft details, ethereal hemline, strappy sandals and high-heels all enrich the visual effect. And this season it blends with illustrations of Aubrey Beardsley. Black and white pictures leave much blank space, showing the free and artistic temperament of modern females.
Trousers & Sets -- The Analysis of Fabrics in Online Première Vision
Premiere Vision is the most authoritative fabric fair in the world. Due to the COVID-19 pandemic, A/W 21/22 PV is held via live streaming. Fabrics of trousers and sets draw inspiration from naturally traced aesthetics, and mix with classic elements to lead the global fabric trend. Formal wear and casual sets are key in every season. Lightweight quality, rustic weaving and re-created classic patterns are key trends in this fair. Sharply cut, loose, gently flowing or highly constructed silhouettes are all gender-neutral, showing a younger and more practical direction for trousers and sets.
Her Power -- The Analysis of Sophisticated Womenswear Benchmark Brands
This report focuses on EP YAYING, ELLASSAY, YINER and JUZUI. Noteworthy designs include key color (red), key items (color-blocked cardigans, pleated sweater dresses, sleeveless V-neck dresses, waistcoats, velvet suits, double-faced wool overcoats and puffa jackets), key designs (Chanel style splicing). Smooth lines, as the core design concept, depict the elegant and intellectual side of modern ladies. Besides, we can also see Chinese sophisticated brands are taking cues from mega brands like Burberry, Max Mara and Chanel.
Wrap Me -- ICICLE The Womenswear Benchmark Brand
ICICLE Group was founded in 1997, headquartered in Shanghai. It is a fashion enterprise with a full business chain from design, manufacturing, logistics retail to franchising. It owns ICICLE and SILEX, and merges a famous French brand CARVEN in 2018. Based on the ancient oriental philosophy of the unity of man and nature, ICICLE selects high-quality raw materials, recreates them in an environmentally responsible way, eliminates redundant designs, and displays the beauty of nature.
Carpe Diem -- Then Comprehensive Analysis of Menswear Street Snaps
During this pandemic, the way we present ourselves changes greatly from outdoor socializing to quarantine at home. Carpe diem is the life attitude of current youngsters. Fashionistas can always present wonderful looks whether going out or staying at home.
Minimalism -- The Comprehensive Analysis of Womenswear Designer Brands of The Lady Style
Minimalism originates from western modernism in the early 20th century. "Less is more" by European modernist architect Ludwig Mies Vander Rohe is considered to be the core idea of minimalism. The minimalist style stems from the modernist minimalism. It starts from functionality, and focuses on both simplicity and utility. It is more in line with people's needs in this quick-paced society. It is a more humane, environmentally-friendly and relaxing lifestyle. Minimalism uses simple appearance, smooth cutting, harmonious color and simplified design to get rid of a complicated vision and create a soothing and soft vibe.
Urban Needs -- LOW CLASSIC The Designer Brand of Womenswear
Low Classic takes on neat design and clear lines, emphasizes cutting and details, and exudes the simple yet cool temperament. It is suitable for daily wearing of office workers. Products are mainly in natural tones. Soft grey tones deliver a natural feeling.
The American Style Looks of Three Supermodels
The most popular models in America right now are the three, Gigi Hadid, Kendall Jenner and Bella Hadid. Gigi Hadid and Bella Hadid are sisters from the Hadid family, and their mother is the former Dutch model Yolanda Forster. Kendall Jenner is from the Kardashian family. The three have a strong family background, so after the debut they are favored by European and American luxury brands. With their appearance in the Victoria's Secret Fashion Show, their beautiful face and figure have gained a lot of topicality. Therefore, their looks become the representatives of Occident style womenswear street snaps.
Releasing Female Power -- The Comprehensive Analysis of Paris Fashion Week
From "leftover lady", "malechauvinist" to "sexual harassment" and "anti-domestic violence", more and more gender issues have emerged in public debate in recent years, accompanied by a feminist critique. Feminism is a series of knowledge methodology formed around the criticism of human patriarchy, and beyond the specific disciplines and research paradigms. It has become an important part of the social current of thoughts. Throughout the four fashion weeks for A/W 20/21, many brands have mentioned liberating females, female power and feminism, especially Paris Fashion Week. Christian Dior has a theme of "I SAY I" to express female power. Celine tells the story of womenswear during May 1968 events in France. Chanel puts forward the idea of liberation, and launches a series friendly to women. Valentino is the queen of the new minimalism. Miu Miu emphasizes the young lady's wear in the empire collection of the 1940s style. All of them are speaking out for women through fashionable way to show the gender mainstreaming from the perspective of gender equality under the turbulent times.