Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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2024-03-13 5185
The Menswear Runway Analysis of Ami Alexandre Mattiussi
This season boldly presents the brand's iconic elegance, delicacy, and simplicity, showcasing the charm of day and night reversal. The sharp contour lines and exquisite cutting proportions highlight the slender shoulder and arm lines. Color options include black, gray, navy blue, brown, beige, as well as soft tones such as cream and earth. The lightweight materials and fabrics complement AMI's exquisite craftsmanship, creating fluffy, breathable, thick and soft autumn and winter clothing. Multiple mixed patterns echo the theme of day and night alternation this season.
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2023-09-27 31551
The Comprehensive Analysis of Fashion Week Women's Street Styles
The Spring/Summer 2024 four major fashion weeks once again showcased the creativity and diversity of the fashion industry. Beyond the runway, street style during fashion week displayed a variety of fashion choices. Firstly, the millennium Spice Girls style, which combines elements of wasteland, New Vintage, and retro-futurism, remains a popular choice for showcasing individuality this autumn. In addition, the styles of modern metropolis, trendy high street, and party gathering also revealed the endless creativity of fashion enthusiasts, while the relaxed and minimalist Clean fit style also claimed its place in this fashion week. Lastly, the street style outfits also demonstrated a blurring and breaking of gender boundaries. More and more fashion brands and enthusiasts are embracing gender-neutral styles, showcasing a fashion-forward attitude regardless of gender. Men wearing skirts and women donning suits with masculine cuts break traditional gender norms and create avant-garde fashion with their individual styles.
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2023-09-26 16445
Oppenheimer -- The Comprehensive Analysis of Womenswear Designer Brand
The dressing style of intellectuals in the 1940s is characterized by wearing suits, ties, and porkpie hats. In the movie city scene, the designer selected a blue shirt and a gray suit for the protagonist. When he arrived in New Mexico, he wore more gray and khaki colors to match the land. The successful release of the film has once again fueled the trend of fall and winter fashion. The fusion of "quiet luxury," "intellectualism," and "academia" creates an atmosphere that highlights the characters' individual traits. The three codes of preppy style are tweed, wool vests, and oversize clothing. During that era, wide ties and well-fitted pants were popular. The favorite coats were brown and gray herringbone. Sometimes, a dark brown or navy blue overcoat and trench coat were worn as well.
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2023-07-24 53811
Woolen Fabric -- The Analysis of Première Vision Paris
This season's woolen fabric focuses on understated luxury and comfort. The worsted wool showcases its outstanding quality, reinterpreting a sense of luxury with subtle tonal color combinations in check patterns. The blend of wool with viscose, lyocell, and other materials creates a smooth and soft flowing atmosphere. The textured tweed and granular wool provide a strong visual decorative sense and a warm healing power, while showcasing a sense of understated simplicity and luxury.
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2023-07-14 22184
Accessory -- The Comprehensive Runway Analysis of Menswear
Throughout the men's fashion shows in Paris, Milan, and London for spring/summer 2024, the overall style has returned to minimalism and practicality. The clever use of accessories adds highlights to the garments. Classic elements with brand significance have been reutilized, conveying cultural reference through exaggerated or innovative visual effects.
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2022-09-07 66446
Detached Gentlemen -- The Comprehensive Runway Analysis of Menswear
POP Fashion digs into the Spring/Summer 2023 runway shows and the releases of international brands to introduce a business casual-based theme: Detached Gentlemen. The theme is further divided into four styles: Urban Function, Minimalism, Morning Awakening and Italian Classic.
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2022-09-02 57670
Musical Festival -- The Menwear Runway Analysis of Bluemarble
LVMH Prize semi-finalist and upcoming Pierre Bergé prize nominee, Anthony Alvarez, has been making strong headway within the international menswear space. For Spring/Summer 2023 his Bluemarble label presented sophisticated leisure that put soft fabrications and rich colorways at the forefront. Alvarez’s collection included matching sets of half-zip short-sleeved sweaters and shorts, fitted jackets, exterior pocket trousers and relaxed denim.
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2022-08-24 65942
Back to Paris -- The Menswear Runway Analysis of Amiri
To evoke a world of endless possibilities and childlike wonder, Mike Amiri chose the beautiful Jardin des Plantes in Paris to unveil his Spring/Summer 2023 collection that once again demonstrates his sense of showmanship and affection for handcrafting. Always a cross between West Coast casual and European chic – his collection is now made between the U.S. and Italy – his suits look so light, helped by the weight and grace of jersey, while the blazers are deconstructed and cut casually – their seams removed to free up traditional shapes and create flouncy volumes inspired as much by sportswear as by stagewear.
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2022-08-23 38053
Urban Oasis -- The Menswear Runway Analysis of Neil Barrett
The utilitarian sophistication of ’90s minimalism has always resonated for Barrett, who has a background in sharp military tailoring. For Spring 2023 he riffed on the consistency of his wardrobe’s strongholds, referencing an urban uniform look and clean-cut, smart sportswear. Inspired by military attire made for extreme weather conditions, garments were structured and engineered to let the body breathe.
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2022-08-15 55122
Accessory -- The Analysis of Menswear Runway Show
POP Fashion discovers accessories from Spring/Summer 2023 runway shows in Paris, Milan and London. We can see retro fashion, modern casual and futuristic sporty trend in buttons, zippers and accessories. Buttons and zippers maintain the connecting function and develop the ornamental quality. Metallic chains and ornamental buttons are not the exclusive elements for athleisure anymore. The mixes with men’s businesswear show great visual conflict.
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2022-08-10 45255
New Classicism -- The Menswear Runway Analysis of Versace
Presented in the cobblestone courtyard of the historic Via Gesù home of the fashion house’s founder, Gianni Versace, in Milan, the Versace Spring/Summer 2023 collection was full of color and verve. Donatella Versace dug into the archives and pulled out prints her brother Gianni created for La Scala productions in the 90s, a logo from the early 2000s or the frozen-in-lava death masks of Pompeii, all of these revisited archival motifs splashed across t-shirts, silk shirts and pants, alongside stripes, diamond-shaped cut from leather made in eco-sustainable latex and powerfully colorful python prints. The latter, now replacing exotic skins, with fluorescent accents appeared on trench coats or pants. These new eco-friendly fabrics definitely marked the brand’s entry into the era of sustainability.
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2022-07-07 20480
Epiphany -- The Analysis of Bed J.W. Ford The Menswear Designer Brand
Founded by Japanese designers Shinpei Yamagishi and Keisuke Kosaka in 2011, the fashion label Bed J.W. Ford is exploring creative designs and harmonious layers to create the unique elegance. Shinpei Yamagishi was once a shop assistant in a famous second-hand fashion store in Tokyo, and he carried an marvelous aesthetic with him. Going against the trending subcultures, Bed J.W. Ford maintains themselves on the road toward being elegant and light-handed.
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2022-07-07 58939
Milan Men's Fashion Week: Recommended Brands(Part Two)
S/S 2023 Milan Fashion Week(June 17th to 21th) included 28 offline runway shows, 24 still-life exhibitions, 5 digital releases and 21 brand culture events.
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2022-06-10 67295
Gucci Cosmogonie -- The Menswear Runway Analysis of GUCCI
For Gucci's Cosmogonie Fashion Show, creative director Alessandro Michele transported the fashion set to Castel del Monte where he presented a sparkling collection of 101 looks exploring the idea of past and present. Rooted in writer Hannah Arendt’s devoted essay on her friend and philosopher Walter Benjamin, Gucci’s Cosmogonie considers the past and how it is reflected in the present. Michele’s collection enveloped both romanticised mediaeval monikers with multi-layered pearls, starched ruffs, and heavy velvets, as well as modern fashion history – demonstrated in crimped hair and oversized sunglasses of the 80s.
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2022-04-29 83957
The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand
With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.
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2022-04-09 73706
Luster & Shadow -- The Womenswear Runway Analysis of Smooth Texture Fabric
This report introduces the smooth texture fabrics on Fall/Winter 2022 womenswear runway shows. The lustrous crisp silk is the hottest trend; soft satin features the fluid textures; driven by the concept of metaverse, futuristic mercerization will trend upward in the market; gorgeous casual fabrics prefer active styles; luxury velvet pays more attention to textures; fabrics with metallic luster are also essential for streetwear brands.
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2022-03-14 91026
The Rhythm of Color -- The Runway Analysis of Emporio Armani
Emporio Armani released the fall 2022 collection at Milano Fashion Week. Themed ‘The Rhythm of Color’, Grayish menswear and bright womenswear formed contrasts. Sheer, silk, and velvet developed cocktail dresses in bright colors. Lustrous, matted backless minidress also displayed charm. On the other stage, menswear played a symphony about grays and showed smart modernized overcoats and jackets.
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2022-01-18 66629
Body of Work -- The Menswear Runway Analysis of PRADA
Working with architecture name OMA, Miuccia Prada and Raf Simons reimagined the Deposito of the Fondazione Prada into a stage for the exhibition of Prada‘s Fall/Winter 2022 men’s collection. Dubbed “Body of Work,” the seasonal range investigates “theater and cinema as mirrors of reality.”
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2021-07-28 42758
Daily Minimalism--The Analysis of Totême Womenswear Brand
Totême's design has won consumers' appreciation for its preciseness and neatness. The lifestyle built by the brand reflects the brand's design tonality -- European minimalism. In the A/W 21/22 collection, the achromatic tone of black, white and gray incorporates the neutral tones such as warm brown and water blue, which makes the design gentle and low-key; The matching of cardigans and workplace suits is simple and neat, understated and elegant; the great basic items have strong versatility, which can help build a causal and fashionable wardrobe.
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2021-07-08 68536
THE (NEW) SET -- The Menswear Runway Analysis of Ermenegildo Zegna
Ermenegildo Zegna S/S 2022 collection was started with a charming film. Running in the narrow space till it comes to a vast vision, EZ's THE (NEW) SET interprets the present through the conversation between human and nature. Innovative designs provide the world with brand new styles. Zegna always subverts the tradition and brings surprise. Bold color application and fabric combination in this summer change the conventional structure of ready-to-wear and show the harmonious flexibility.
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2021-03-12 49833
Positive Emotion -- The Analysis of Daily Paper The Menswear Designer Brand
Inspired by the art styles of African culture, Daily Paper perfectly combines the African styles with modern street styles. The collection this season, Future Roots, salutes to the African heritage and history through new-developed fabrics. Asymmetric outerwear, all-over pattern and bright yellow and blue colors enrich the whole collection.
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2021-02-27 86073
Salute to the Coexistence of Human and Nature -- The Menswear Catwalk Analysis of Burberry
A/W 2021 Burberry collection is the first independent menswear collection since the combination of menswear and womenswear in September, 2016. The brand creativity rebuilds the Burberry flagship store on Regent Street and provides a realistic watching experience. The new theme ESCAPES praises the spirit of outdoor exploration. It is inspired by the longing for outdoor and pretty nature during the lockdown period. The collection salutes to the creativity and imagination through free expression and classic rebuilding. The tailoring design in the new season contains many playful interpretations of Burberry's classic elements. Badges and decorations are used to underline the ritual sense and symbolize the community, friendship and belongingness. Polar fleece overcoat and bionic hat brim imply the original appearance of nature. The repeated tassel hem is combined with classic pattern and print, showing the primitive feeling of Scottish nomads.
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2021-02-24 65664
Gender-free Gentleman -- The Analysis of Wooyoungmi The Womenswear Designer Brand
Wooyoungmi is a Korean homonymic designer brand founded in Paris in 2002. And the founder Wooyoungmi is the first Korean female menswear designer. The brand put its position into the international market, westernized and bold. The designer advocates for the shared-wardrobe concept, and the gender-free element is applied throughout the whole brand. Since Wooyoungmi went to Paris in her early career, there are some Paris elements in the products. And it is also the first Korean brand performed at Paris Fashion Week. Wooyoungmi has the menswear perspective with unique heterosexual thinking and creativity. "The core of design comes from architecture" is one of the inspiration sources inspired by Wooyoungmi's father who was engaged in architectural design.
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2020-11-11 79238
Gender-Neutral -- RECTO The Womenswear Designer Brand
RECTO is an independent Korean designer brand founded by Jyeon Jung. It means "the right page of the book" in English and "the front of a sheet of paper" in French. Designer hopes to display a slightly formal and genderless design style.