Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2023-12-26 27892
Elegant and Luxury -- The Analysis of Zara The Benchmark Womenswear Brand
Spanish fashion giant Zara's live broadcast revolution on the Tiktok platform has attracted wide attention. This live broadcast adopts the form of high-end catwalk, featuring "show style", hosted by supermodel You Tianyi, and attracted 1.22 million people to watch, becoming Zara's best performance on the Tiktok platform. This live broadcast adopts advanced forms, such as carefully designed live scenes and professional camera equipment, bringing consumers a refreshing experience. Although the sales of this live broadcast were slightly inferior to those of offline physical stores, it received a positive response from the audience, bringing a new interpretation to this previously underestimated live broadcast and thus ushering in the 3.0 era of live streaming.
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2022-12-21 45854
Fashion Trends -- The Analysis of ZARA The Menswear Brand
Zara is one of the best-known global fashion brands, with more than 2,000 stores around the world. The chain is owned by Inditex, a Spanish retail conglomerate that operates seven other brands.