Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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2024-03-18 17703
Outerwear -- The Comprehensive Analysis of Men's Runway
This report provides a comprehensive analysis of men's jackets on the 24/25 autumn/winter runway, including jackets, coats, and suits. This season's styles mainly include street trendy signs, urban business, retro leisure, outdoor sports, and other styles; Details focus on multi-faceted stitching, improved front plackets, and modular pockets; The craftsmanship mainly focuses on luxurious heavy industry decoration, such as nail beads, sequins, and rivets; In addition, workwear jackets, pilot jackets, shirt style jackets, knee length coats, and fake two-piece suits are the directions worth paying attention to.
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2024-02-29 6929
Commuting Moments -- The Menswear Runway Analysis of Solid Homme
Solid Homme's 24/25 autumn/winter collection is inspired by the loneliness of modern urban life, with the runway focusing on the iconic commuting scene of bus stops. Through the delicate fusion of blue information flow, silk grass green, poppy red, and moss gray, it creates a unique artistic atmosphere that depicts the inner exploration of career travelers. The loose cut jacket paired with tight knit bottoms vividly depicts the romantic and melancholic emotions contained in urban life by balancing proportion and texture.
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2024-02-01 9074
Maritime Adventure -- The Menswear Runway Analysis of Emporio Armani
In the harsh winter, the cold and restless sea connects various continents. In the 24/25 autumn/winter men's clothing collection, Emporio Armani takes inspiration from ships crossing the Atlantic and bravely crossing the Atlantic, with a black lighthouse as the background. She tries new perspectives and explores sexual temperament. Adventure and an open mindset have always been important themes for Emporio Armani, opening and closing with the classic work "Il Mare D'inverno" (Winter Sea), adhering to the spirit of boldness, with clear silhouettes, wide shoulders, and exquisite design, paying tribute to the charming classic dressing style and showcasing the elegant temperament of the harbor style.
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2024-01-12 27520
Urban Business -- The Comprehensive Analysis of Luxury Brand
Mature business style emphasizes the overall style's conciseness, formality, and professionalism. The classic cutting and styling focus on fitting and slimming; Prefer neutral colors in terms of color, giving a stable and professional impression; The detailed design is concise and neat, avoiding excessive and cumbersome decorations, striving for simplicity without losing taste. The quiet luxury style emphasizes clothing with high quality and practicality. In terms of color, neutral colors such as blue, white, gray, and rice are the choice direction, while retaining simple main colors to emphasize the overall harmony; Smooth lines, appropriate cutting, simple and sophisticated design, combined with textured fabrics, create a restrained and sophisticated atmosphere for dressing. The commuting outdoor style combines the characteristics of business and outdoor sports, emphasizing the practicality and comfort of clothing, incorporating design elements that conform to modern urban aesthetics and convenient living, and pursuing multifunctionality to cope with the scene transition between daily work and outdoor environment.
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2024-01-08 23356
The Data Analysis of Menswear E-Commerce in December
According to the sales proportion of Tiktok men's clothing category in December, down jacket is the category with the highest sales, accounting for 19.63%. Following closely behind is the casual pants category, accounting for 17.82%. Woolen jackets and jackets account for 8.24% and 7.56% respectively. The proportion of category sales in December reflects that in December, Tiktok users have a strong demand for down jacket, trousers, overcoat, jacket and other autumn and winter items, and sweater and knitwear/sweater have also received high attention.
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2023-12-25 17341
Practicality -- The Analysis of CROQUIS The Benchmark Menswear Brand
The CROQUIS Sketches 23/24 Autumn/Winter "Like Water Tangible" series takes inspiration from water, with a flowing style, opening up an endless winter. The series of single items combines practicality and comfort, and the use of soft and lightweight fabrics makes the clothing move according to the situation, like tangible water; The use of inspired jacquard fabric showcases the elegance and shape of winter men's demeanor.
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2023-12-20 13168
Mixed College -- The Comprehensive Analysis of Mensweare E-commerce Brands
Starting from the hot topics of consumer search list # Fashionable Bookworms #, the Mix and Match Academy integrates styles such as Trad Style, Ivy Style, and Preppy Style, combining sporty and formal, rigorous and smooth, tough and soft, and adding smooth cutting and modern style adjustments, presenting a youthful and artistic sense of academy style. This style is characterized by a clever combination of sportiness, formality, rigor, and softness, creating a cool and artistic atmosphere through the color matching of Gray style outfits.
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2023-12-18 18322
Outerwear -- The Data Analysis of Menswear E-Commerce
In the popular November men's outerwear e-commerce, the most popular styles of men's outerwear are dominated by mountain outdoor and business commuter styles. Among them, practical pockets, detachable inner linings, contrasting colors, as well as plaid patterns and patches are worth paying attention to as design elements. In terms of silhouette, fitted or loose versions are the main options, providing consumers with a more comfortable wearing experience.
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2023-12-06 66256
Outerwear -- The TOP Ranking of Menswear
According to the analysis of the TOP 100 men's jacket data based on user downloads in November, business commuting, mountain style, and athleisure are key styles in the recent outerwear market. In terms of details, innovative pockets, optimized front plackets, plush splicing, partial leather embellishments, layered attachments, and hat designs have received more attention. The craftsmanship is focused on blocking, novel quilting, structural taping, and character patches. Classic monograms and adjustable drawstrings are hot choices for patterns and accessories. In terms of silhouette, the fake two-piece design is worth paying attention to.
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2023-11-28 6901
The Comprehensive Analysis of Korean Menswear Market in October and November
From October to November, the Dongdaemun wholesale market in South Korea mainly focuses on new styles for the 23/24 autumn and winter seasons, with a focus on American retro, mountain style, and sports and leisure; vintage fonts, linear segmentation, washing, and diverse appliques are patterns and detail techniques worth paying attention to. This article will elaborate on the key styles, patterns, details, craftsmanship, and individual product directions.
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2023-11-27 29221
Hot Topics -- The Data Analysis of Menswear E-Commerce
Xiaohongshu is currently one of the most popular social e-commerce platforms among users. Through sharing and interaction among users, the platform provides information sharing, shopping recommendations, and social interaction, gradually becoming an important shopping guide and lifestyle reference for young Chinese consumers. In this vast user community, users can obtain shopping recommendations and experiences from other users through browsing and searching interactions. Hot search topics will be generated based on user interests and attention. The higher the popularity of the topic, the higher the discussion and popularity among users. In this article, we have compiled a ranking of popular topics for men's clothing among users based on hot search content.
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2023-11-23 33111
The Analysis of PEACEBIRD The Benchmark Menswear Brand
PEACEBIRD 23/24 Autumn/Winter "Plush" enters a new realm by integrating the brand's exploration and creativity in fashion, creating a secret realm of winter inspiration. Breaking through infinite possibilities in the intersection of inspiration, the new series showcases new winter fashion inspirations and comfortable lifestyles in different styles and occasions.
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2023-10-21 36086
The Analysis of VICUTU The Benchmark Menswear Brand
The VICUTU 23/24 Autumn/Winter collection is inspired by a clothing perspective to express the awakening of urban nomadism. Breaking identity boundaries and finding diverse lifestyles. In free and comfortable clothing, outline the simple and resilient, warm and brave nomadic spirit, and rush towards a beautiful and poetic life and dreams.
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2023-10-16 16884
Analysis of Cross-border E-commerce Data for Menswear from August to September
The new stage of concentrated autumn and winter products usually occurs from August to September, which is also the peak period for consumers to purchase autumn and winter products. This year, the same applies, resulting in a significant increase in demand for items such as sportswear, suit pants, sweaters, and cotton/down jackets in September, becoming the items with a higher year-on-year compound growth rate.
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2023-10-10 30337
Minimalist Aesthetics -- The Comprehensive Analysis of Fast Fashion Menswear Brand
With the saturation of the European market and the intensification of the decline in the Asian region, and an increasing number of American consumers leaning towards fast fashion clothing, the proportion of American consumers is as high as 88%, far higher than 46% in Europe and 21% in China. Fast fashion brands are targeting "potential stocks" in the Americas. In terms of performance, the United States has become Inditex's second largest global market in 2021. At the same time, Inditex's pre tax profit in the 2022 fiscal year surged by 77% year-on-year in the Americas region, while in China it decreased by 47%. In order to better meet consumer demand, Inditex began to shift its main market to South America. Zara has taken the lead in the Brazilian market and has over 30 outsourced factories, achieving an integrated production and sales model; Shein has taken a 27% share of the online clothing market in Brazil; H&M plans to enter the Brazilian market in 2025. It is worth noting that, driven by the high-end strategy, the proportion of Zara Origins in Zara's products has increased by 17%, and the usage rates of high-end fabrics such as cashmere and leather have increased by 44% and 16%, respectively.
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2023-09-28 39260
Forest Echo -- The Analysis of ICICLE The Benchmark Menswear Brand
Comfortable tailoring conforms to tradition, shaping smooth lines and relaxed silhouettes. The unique wrinkled surface depicts the texture of weathering, with a lightweight feel that accommodates various body shapes. Outdoor functionality and refined style go hand in hand, tracing the footsteps of nature and effortlessly returning to everyday life. Various inspirations return from the realm of fantasy, revealing the natural beauty of cave formations and resonating with the cultural heritage. Drawing on the splendid Chinese tradition, natural fabrics and desert structures interweave, exquisitely embodying the inherent elegance and simplicity of men.
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2023-09-20 24486
Overcoat & Trench coat -- The TOP Ranking of Menswear
According to the analysis of the TOP 100 men's trench coats/overcoats data based on user downloads from July to September, the trench coat/overcoat market in the past three months has mainly presented two major mainstream styles: business commuting and sports leisure. Details such as leather embellishments, color-blocking, collar designs, and line decorations are the key design points for individual items. Plaid patterns remain the preferred choice for trench coats/overcoats, and woolen fabrics continue to be the focus fabric this season, including textured wool, speckled yarn, color-woven herringbone, and reversible double-sided wool, among others.
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2023-09-07 30960
Leather & Fur -- The TOP Ranking of Womenswear
Extract the top 10 downloaded styles from the POP August women's leather and fur single-item database. The overall styles mainly consist of short plush jackets, focusing on distressed materials, patchwork craftsmanship, and practical silhouettes. Burnished leather is an important technique that enhances the glossy appearance of the leather, adding to its fashion appeal. Attention is also given to the collar details.
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2023-02-20 20087
Urban Geometry -- The Menswear Runway Analysis of Etro
De Vincenzo’s Etro takes to Milan Fashion Week to present its Fall/Winter 2023 collection. The Italian label finds a new direction saturated in ‘70s codes, and it happens to be the perfect vision for a brand shake-up. Merino wool made up numerous opening looks, with jumpers and cardigans shaping a relaxed, casual identity for the House. Those garments incorporated muted palettes and geometric shapes, leather buttons and soft details — shoulders curved naturally, hems fell below the waist, and everything screamed “comfort.”
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2023-02-07 52428
The Oasi of Cashmere -- The Menswear Runway Analysis of Zegna
Zegna Winter 2023 collection closed out the Milan Men’s Fashion Week with a perfect finale show. Themed “The Oasi of Cashmere”, the winter fashion show offered five gray pieces, iconic Oasi Cashmere and related products to deepen the sustainable approach of Zegna Oasi. The discovery of more material possibilities rebuilds the cashmere menswear. The tension of silhouette better expresses the relaxing design and youthful attitude of designer.
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2022-04-15 79761
The Womenswear Runway Analysis of Woolen Fabric
Woolen fabric is the most important fabric in autumn and winter, which is presented mainly in the form of overcoat on A/W 22/23 runway shows. Fine texture is the mainstream. Shearls and woolen blends create smooth and exquisite tactility of the surface; Variegated tweed shows yarns in new colorways and the blending with other accessories; The plush of furry fabrics is thermal in winter. Wool and mohair present a napped visual effect; Yarn-dyed gingham also updates the colorway in this season.
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2022-04-09 73730
Luster & Shadow -- The Womenswear Runway Analysis of Smooth Texture Fabric
This report introduces the smooth texture fabrics on Fall/Winter 2022 womenswear runway shows. The lustrous crisp silk is the hottest trend; soft satin features the fluid textures; driven by the concept of metaverse, futuristic mercerization will trend upward in the market; gorgeous casual fabrics prefer active styles; luxury velvet pays more attention to textures; fabrics with metallic luster are also essential for streetwear brands.
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2022-03-21 88351
Leather & Fur -- The Comprehensive Runway Analysis of Womenswear
According to the data analysis of A/W 22/23 ‘Big Four’ fashion weeks, mink reveals a decrease, while faux fur, shearling and cashmere are trending upward. For items, leather jackets and trenches dominate the market. We can see from the new collections that designers pay more attention to practicality and comfort. Multi-occasion silhouettes and extremely comfy designs have been the key factors.
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2022-02-21 62985
Back to the West Coast -- The Menswear Runway Analysis of Amiri
Amiri released his fall collection for the first time in Los Angeles – his hometown. Inspired by a special journey, Mike Amiri focused on the creative spirit from the art community in L.A. and cooperated with the contemporary artist Wes Lang to explore the expression of California. This collection perfectly fused American artisanship with culture and art creation. With the languages from the two creators, an unconventional story was told.