From October to November, the Dongdaemun wholesale market in South Korea mainly focuses on new styles for the 23/24 autumn and winter seasons, with a focus on American retro, mountain style, and sports and leisure; vintage fonts, linear segmentation, washing, and diverse appliques are patterns and detail techniques worth paying attention to. This article will elaborate on the key styles, patterns, details, craftsmanship, and individual product directions.

The main research area for the women's clothing wholesale market in November is Guangzhou. The Guangzhou women's clothing wholesale market mainly includes Thirteen Rows, U: US, APM, Shahe, and Wanjia. According to the classification of goods sources, Thirteen Rows and UUS goods cover about 75% of the total market, making it a major destination for purchasing goods. This month, the new winter items in the market are the core, with a relatively large market share of winter items such as hoodies, jackets, and coats. The styles are mainly focused on luxury women, new Chinese style, and New Vintage.

1. Brand changes: 2023 is not destined to be a calm year for PEACEBIRD. In 2022, it changed the growth trend during the epidemic and experienced losses for the first time since its listing. This also directly promoted the organizational change within PEACEBIRD. PEACEBIRD is also constantly adjusting its organizational structure and increasing research and development investment. However, this series of changes still requires time to validate their effectiveness. Seizing the favorable opportunity of current economic recovery and the possibility of long-term market development is the key to the future development of Taipingniao. 2. Product presentation: PEACEBIRD has high expectations for the down category in winter, and the theme of the winter runway is "down" entering a new realm. This is a brand new departure and an important measure for the brand's global strategic upgrade. Collaborate with creative forces such as domestic and foreign artists, designers, and cross-border IPs. The runway has released four new series, innovatively launching shirt style down jackets, and further enhancing product strength through research and development of insulation technology.

PEACEBIRD 23/24 Autumn/Winter "Plush" enters a new realm by integrating the brand's exploration and creativity in fashion, creating a secret realm of winter inspiration. Breaking through infinite possibilities in the intersection of inspiration, the new series showcases new winter fashion inspirations and comfortable lifestyles in different styles and occasions.

RUOHAN is a women's clothing brand of the same name founded by Nie Ruohan, a fashion designer who graduated from Parsons School of Design, in March 2021. The design is innovative, with excellent fabrics, precise and slim cutting, and a neutral style. Every detail showcases the essence of minimalism. The theme of the RUOHAN 2023 Autumn/Winter series is "Invisible Form", using soil as a conceptual metaphor to return to the original function of clothing and explore the essence of clothing's existence. All clothing in this series starts from a square sketch and is deconstructed and cut. Visualize the intangible clothing in a regular manner. 2D to 3D, planar to three-dimensional. This season, we use a warm off white color scheme to create sculptural texture folds through the design of structural cutting and the drape properties of the fabric itself.

BLOSSOM H Company from South Korea is known for its minimalist style, and its works are not simply a return to clothing styles, but a result of a fashion trend that reflects modern elegance. The clothing created by the brand combines elegance and classics, with unique details, simple and luxurious fabrics, and unique and exquisite cutting, which is highly favored by consumers. The latest 23/24 Autumn/Winter series is polished with a strong sense of commercialization, and the work bag elements are presented with elegant attributes. The series style expression involves classic, modern, casual, and elegant, and the unique masculine color scheme emphasizes the brand's emphasis on contemporary women highlighting their individuality. This report will analyze the highlights of the new product.

In November, the women's fur market was mainly surveyed in the concentrated area of Haining Leather City. The Haining leather market is a source of a batch of domestic markets, with a wide coverage of market styles, fast changing of stalls, and relatively novel styles. The styles are suitable for both simple Korean and new Chinese styles in e-commerce, as well as fashionable mix and match styles suitable for the northern market. Among them, the popular items are mainly characterized by practical silhouettes, splicing design, color matching, etc. Compared to the domestic Xinji leather market, the style and consumer integration are higher, and the fashion response is faster.

System Homme is a Korean leisure brand targeting young and fashionable men. The 23/24 Autumn and Winter series still embodies the brand's youthful and free attributes, and has done a good fusion and performance between leisure and urban areas. Mainly consisting of knitwear, overcoat, jacket, down and other items, with leather materials added. Exquisite tailoring, exquisite details, smooth lines, and excellent texture create an urban leisure style that combines fashion and practicality.

The minimalist and luxurious style emphasizes simplicity and purity in design, emphasizing simplicity without sacrificing refinement, pursuing simplification of design elements, highlighting clarity in lines and simplicity in space; The selection of materials tends towards advanced textures, such as silk, chiffon, leather, etc; In terms of color, neutral colors are mainly used, such as black and white, gray, beige, etc. Some low saturation light colors are also introduced, such as avocado green, light blue, etc. While pursuing minimalism, brands still focus on handling details and adding a sense of design to individual items through cutting and other means.

The K-BOXING 23/24 Autumn and Winter series revolves around the relationship between things and people, exploring and discovering between things, people, and people, attempting to present a deeper and more detailed expression. Experience resonance, feel life, and extend time in the dialogue between people and things.

Balenciaga 23/24 winter series advertising blockbuster, shot from 10-12 George V Boulevard in Paris, the birthplace of the brand. The model is in the scene of construction and decoration, improvising different poses and presenting interesting images full of contrast. The 23/24 winter collection includes deconstructive style precision cut clothing and classic pieces, inverted design and the use of folding techniques, further embodying experimental mix and match styles.

According to the analysis of the top 100 women's coat data downloaded by users in October, the coat market in the past month has shown a focus on simple European and elegant styles, followed by elegant and less elegant styles, and a small fragrance. Some items have also been included in the list. The earth color and off white colors that are actually worn in the autumn and winter seasons have high attention, followed by woolen fabric as the core material.

This report is based on the comprehensive analysis of the top 100 hot list of women's coat fabrics based on POP Fashion user download interaction data in the past three months. In the top three month hot list, the most popular women's coat brand is Loro Piana, accounting for 19%, followed by Max Mara, accounting for 18%. According to the analysis of the TOP hot list, this season's women's coats have received high attention for their simple European, medium elegant, and fashionable commuting styles. Focus on wool blended materials, such as wool nylon blended, wool silk blended, etc. Classic double-sided fabric and Madden fabric are still the mainstream fabrics for women's coats, accounting for 37% and 26% respectively. Secondly, we can focus on the application of worsted fabrics in coats, with fancy yarns being the main focus in textured woolen fabrics becoming another hot topic of attention this season.

Charaf Tajer, a Moroccan French designer who founded the brand Casablanca in 2018, is also one of the founders of the Pigalle brand. Casablanca's unique and intimate aesthetic framework is inspired by Paris and Casablanca, supported by the rich industry experience of designers. Charaf injects its unique understanding of French style into the brand's products, integrating European precision cutting techniques with North African cultural elements, bringing a refreshing and high-quality casual sportswear. Casablanca, the eponymous city of Casablanca, not only brings a continuous source of joyful inspiration to the brand, but also establishes a light retro design tone, bringing exotic floral patterns to silk shirts and basic T-shirts. Casablanca has a unique attitude towards herself and a striking and arrogant temperament, bringing refreshing elements to a deep level of leisure style, while conveying romantic pleasure and the lazy atmosphere of Mediterranean life.

JORYA 23AW takes GENTLE WOMAN as the theme and draws inspiration from the classic romantic comedy "Anne Hall". It blends the popular silhouettes of the 1980s between fashion and art, fashion and old money, breaking the inspiration lines and overturning the awakening of traditional and personalized consciousness. The overall style of this season leans towards a less formal and academic style, with the Maillard color scheme and red color scheme being the key colors, while knitwear, woolen jacket, and dress are the key items of this season. The following content will be analyzed.

Old Money Style refers to a prestigious family with several generations of wealth accumulation. Unlike the new money upstarts, their dressing style is understated and introverted, their temperament is calm, and they pay attention to dressing details, bringing the low-key and exquisite core to the extreme. Old Money Style represents an individual's style and taste, giving people a relaxed and confident feeling from the inside out. This article analyzes from three clothing directions: classic old money, gentleman formal, and light urban.

Source Unknown, a designer brand from South Korea, was established in March 2020. It is a multi brand collection online store with a simple overall style and cross seasonal item combinations that combine fashion trends. Almost every week, it brings fresh and trendy items. The brand's 2023 autumn and winter series, in the trend of minimalist fashion, features warm and tactile knitted and woolen materials, detailed designs such as wrapping, pleating, off shoulder, and staggered deconstruction, combined with a large silhouette to present a series of elegant, relaxed, minimalist, and modern and elegant styling combinations, showcasing a combination of female hardness and softness.

Pushbutton was founded by Korean designer Park Seung chien in 2003, and the brand's style creates a sense of modernity and concept in the retro era. Proficient in using avant-garde deconstructive styling, style collisions, romantic and feminine elements, and practical silhouette foundations to express one's fashion attitude and aesthetic attire. The latest autumn and winter 23/24 series integrates the young power into the street elements. The product design is novel, unique, crazy and interesting. The style performance involves classic, sports, anime, avant-garde and sexy. The distinctive shape makes the brand's clothing easier to be recognized. This report will analyze the highlights of the new product.

Generation Z, also known as the "millennials" or "post millennials", refers to the group of young people born between 1995 and 2010. For Generation Z entering the workplace, clothing plays a crucial role in balancing professional image and fashion sense, not only as a way to dress, but also as a way to showcase their individuality.Generation Z commuting, as an extension of elegant commuting as a young style, closely follows fashion trends and caters to the fashion needs of Generation Z and young modern women entering the workplace. This style is unique and combines elements of rebellion, avant-garde, and refinement, creating a distinctive and fashionable image.In this style, a perfect balance is achieved between softness and stiffness, as well as tradition and uniqueness, supporting each other. Traditional commuting items have been deconstructed and redesigned, giving them more fashionable elements and personalized design, giving them new vitality and charm in the workplace.

The POP market research team conducted a survey on MO&Co The 2023 Winter Series conducted a comprehensive analysis, covering four key modules: brand dynamics, offline new product analysis, September online new product data analysis, and offline new product design details analysis. Please refer to the following for details.

The Bottega Veneta 23/24 autumn and winter collection is adorned with exquisite craftsmanship, reinterpreting pure aesthetics, encountering pure interest, time flowing, and timeless fashion.