Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Natural Structure -- The Catwalk Analysis of 3.1 Phillip Lim Womenswear
In 2005, Lin Nengping and his partner, Zhou Xuanwen, were both 31 when they co-founded the brand 3.1 Phillip Lim. Initially, with the support of a surf wear company, Lin Nengping began designing his first collection. Retaining the concept of nature, the series was full of many low-key and unique items in natural colors. Environmental protection and charity are concerned topics of the brand.
The Retro Urban Style -- The Catwalk Analysis of Coach 1941 Womenswear
The A/W 20/21 collection of Coach 1941 is from the creative director, Stuart Vevers who joined Coach in 2013. In the new season, Coach still uses the modern technique to reshape a retro vibe and bring vitality of the 1980s New York. In the runway, gorgeous leather in original colors and the mid-length skirt with buckles keep the atmosphere. The brand also keeps the printed Japanese clothing and the old "Yeast Village" style. This season is inspired by a famous downtown legend, Jean-Michel Basquiat. His works and personal style are always the inspiration source of the fashion industry. And his signature pattern appears on the key items, including the oversized leather trench coat, blanket-style wool scarf and a new structure sense.
Check Meeting -- The Catwalk Analysis of Monse Womenswear
Monse was founded in 2012. It upholds the minimalist style, and makes deconstruction elegant and avant-garde. Its various irregular designs are memorable. On Instagram, it draws much attention. And stars often wear clothing of this brand. Here we mainly analyze the collar design and splicing of shirts. In the new season, cutout on the collar and the design of exposing shoulder integrates straps, color-blocking, asymmetry and paper clip elements. The splicing of dress fabric is bolder, like the asymmetry of left and right, and the asymmetry from inside to outside.
Decadent Looks -- The Catwalk Analysis of VETEMENTS Womenswear
VETEMENTS is founded by Demna Gvasalia and Guram Gvasalia, a graduate of Royal Academy of Fine Arts. It witnesses the unruly street subculture. It is the benchmark of street brands and often copied by other brands. After Guram Gvasalla's departure, VETEMENTS makes a series of changes, retains its own style but begins to cooperate with other industries like Evian to keep energetic in the depressed market.
The Collision of Classics and Modernity -- The Catwalk Analysis of MSGM Womenswear
Massimo Giorgetti, the artistic director of MSGM, who is constantly looking for cultural inspiration from the past, is an unruly fun-goer. This theme is inspired by Gio Ponti's interior design of Milan architectures in the 1970s and the modernistic ceramic floor tiles. The concept of the collision and integration of classics and modernity is used to present the vivid and interesting design aesthetics. The classic bright color matching and bowknot of WSGM are used. The neat and clean silhouette replaces ruffle, with lively colors to be fresh and lovely. Various interior elements are used as patterns this time. The geometrics on the floor tiles are applied to the shirt, and classical rose pattern is used to the outerwear. Environmental protection is also advocated this time, like eco-friendly leather and faux woolskin, reflecting the designer's attention to the environmental protection.
Warm and Modern -- The Comprehensive Analysis of Womenswear Trunk Shows
The womenswear trunk shows for A/W 20/21 emphasize the use of structure and accessories to show the delicacy and elegance of females. Decorative accessories like lace, sequin and pearl are combined with changeable silhouettes of shoulder and sleeves, with meticulous crafts and creative structures to show comfort.
Interpretation of Brands -- The Collection of Male Stars' Knitwear
For the masses, stars are the fashion vane. Compared with unknown and designer brands, knitwear of DIOR MEN, Gucci, Fendi and Chanel appears frequently. And Chinese market also pays much attention to the four brands. Stars can provoke the purchase desire, and gain attention from the brand.
Retro Futurism -- The Catwalk Analysis of Fendi Menswear
The A/W 2020 menswear collection of Fendi has a theme of New Normal. The show is inspired by Retro-futurist, and has a background of high-tech and minimalist white stage. Menswear shows up in tonal order: from heavy black and gray, to gentle khaki, to light yellow and white in the end, and the overall style tends to be formal. Silvia Venturini Fendi reshapes the classic items and brings them back. She thinks it's a great idea to stop in time to review these seemingly insignificant but classic items.
Overcoats -- The TOP List of Menswear
According to the data analysis of TOP 100 downloaded men's overcoats of POP users in December, business leisure menswear is dominant and fashion leisure style ranks the second with a proportion of 18%. For silhouettes, hood and lapels are dominant. And check becomes the main decorative pattern. Accessory decorations and inside structures become the design points in the future.
Emerging Elements -- The Comprehensive Analysis of Womenswear at Hangzhou Market
As the most influential primary wholesale and distribution market in China, products of Hangzhou Si Ji Qing dress market circulate to Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets. This report analyzes the last batch of styles in A/W 19/20, and the popular styles in the future. In Hangzhou market, the young lady and the lady style are dominant, and retro elements will be more usual. In addition, POP will follow up the resort styles in January.
Revival of The Classic -- The Comprehensive Analysis of Luxury Brands
In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.
The Freedom to Wear -- The Catwalk Analysis of 3.1 Phillip Lim Womenswear
Inspired by the work of John Chamberlain, subtle expressions and subtle tensions in artistic works are introduced to explore the harmony and disharmony of fashion. Referring to the hardware details and the processing of gold and silver ware in Noguchi's work and jewellery, practical items are equipped with more sculpture details and asymmetric designs, keeping fashion beauty in the rhyme of body. This series displays emotions and makes the closet freer. Constantly emphasizing the contemporary spirit held by 3.1 Phillip Lim, through the mix & match of different elements and styles, we can explore more possibilities for daily clothes.
Popular Items in The Second Half of 2019 -- The TOP List of Womenswear
According to analysis of searching data from June to December, the sweatshirt is the most frequently searched. Puffa jackets, dresses and shirts are comparatively steady, while the search frequency of leather clothing is relatively increased. This report will analyze top items and items of the hottest style.
Instagram Fashion Bloggers : Jet-Set Females
The authority uses the free ranking search tool to rank top influencers of Instagram bloggers. AI does a comprehensive analysis of bloggers based on their high quality audience and true participation, resulting in a rank of the top influencers. The order of influencers in this list is based on the impact calculated by the tool, not just the number of followers. As a result, we find that some people who have a higher number of followers are lower on the list than those who we think have an influence on a small number of followers.
Overcoats -- The TOP List of Womenswear
According to the data analysis of TOP 100 downloaded women's overcoats of POP users in November and December, the simple & sophisticated style and deconstruction of cotton&linen gain much attention. For silhouettes, H-line and A-line become the main silhouettes. The slightly loose overcoat is an important silhouette. Splicing and deconstruction still gain much attention. In A/W, cutout draws less attention.
The Real Touch -- The Comprehensive Analysis of Womenswear at Guangzhou Markets
As the largest clothing wholesale market in China, Guangzhou influences the garment markets in Southern China. This report analyzes styles in wholesale markets, such as UUS, Huimei, Baima and Shisanhang. Styles have obvious regional features, and patterns are also changed. The fleece and berber fleece display the warm quality sense of autumn and winter. Styles in A/W 19 are simpler but more utility. The emerging crafts like pearlescent fabrics, cutout and woolen combination present the trend of Guangzhou wholesale markets. In addition, POP will still focus on spring styles in January.
Beautiful But Not Likable -- Push Button Womenswear Designer Brand
Push button, founded by Seung Gun Park in 2003, is a South Korean designer brand which rises and prevails worldwide in recent two years. Park, a former K-Pop star, named the brand after a lyric, "Push the button, don't Push the button" from Madonna's song - Hollywood. The brand aims to create bright and playful street wear through the combination of opposing elements. The theme of this season is "beautified the typically unflattering" which is presented by the installation art headwears. The dramatic look and complicated cutting make a strong contrast.
Overcoats -- The TOP List of Women's Knitwear
Women's knitted overcoats are dominated by the simple & sophisticated style. Compared with short cardigan or jackets, overcoats cost more in terms of length and yarns (wool or cashmere), so the athleisure and the young lady style are not prominent. The TOP list of knitted overcoats is ranked by POP users' downloading interactive data in November. Pattern and craft are still the focus of the market. Abstract or specific geometric patterns like square, rhombus and round take up almost a half proportion. Animal prints include leopard print and zebra stripe and regular patterns, and its combination with other elements is worth more attention. The deconstruction of overcoats and stitch changes are important techniques of the simple & sophisticated style, fashionable and elegant.
Overcoats - The TOP List of Menswear
According to the data analysis of TOP 100 downloaded men's overcoats of POP users in October, the business leisure style takes the lead. The following is the fashion leisure style, declining a little. Splicing is still the main craft and check is deeply favored by the market.
Warm Feel- The Comprehensive Analysis of Womenswear in Korean Markets
This report concludes key items for A/W 19/20 in South Korean wholesale markets, department stores, well-known buyer stores and designer brand collection stores. It also analyzes key items, crafts and fabrics in the market, and recommends some local designer brands in South Korean.
Overcoats- The TOP List of Womenswear
This report analyzes the TOP 100 downloads of overcoats in October. The simple and sophisticated style is the key style. The H-line and X-line are two main silhouettes. Ruffles are used more frequently than previous months. The proportion of splicing is steady.
Digital Ecology- The Comprehensive Analysis of Thematic Fabrics in Première Vision Paris
The A/W 20/21 Première Vision affirms the desire for profound change, and offers fashion solutions that promise protection. The theme emphasizes the connection between imagination and sustainability. Nature incarnates the ecological guide line. Novel textures are extracted from luxuriant styles inspired by mixed vegetation. safety, environmental protection and functionality are integrated to strengthen ecological and digital awareness. Noctilucence, functionality and flowers are decorated in charming night woods and jungles full of playing animals, which brings wonderful, dreamlike and dazzling recycled fabrics. Abstract geometry glints in the fantastic metallic sheen. Light texture reshapes the ecological responsibility. Natural textures create soft and simple new nature, and bring five themes: material resistance, transformation, fantasy of the night, decoration and new nature. These will be displayed in fabrics below.
Designer Brands in the Third Quarter- TOP 10 Womenswear
This report is aimed at statistics on designer brands in the third quarter of 2019, and extracts designer brands with high popularity and topicality in the market. And the according to the big data of POP, it concludes the ranking list of brands, and analyzes hot elements.
The Nature Sentiments-- The Comprehensive Pattern Analysis of Première Vision Paris Designs (1)
The Premiere Vision Paris is still the top large-scale textile fabrics exhibition in the world. The A/W 20/21 Designs exhibition is open in September. The pattern area in the Premiere Vision Designs breaks the limits of seasons, changes the previous color tones of the bright summer color palette, releases the gloomy and dark sense of autumn, and stresses the relations between imagination and the nature. The shadows and flowers from mixing plants wake up the soft female style. The natural texture, marbling and dots explore the sustainable and innovative application. The creative designs like the new wax print, folk pattern and oil paints can be the innovation advantages to overcome the industry adversity in the future.