Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Wrap Me -- ICICLE The Womenswear Benchmark Brand
ICICLE Group was founded in 1997, headquartered in Shanghai. It is a fashion enterprise with a full business chain from design, manufacturing, logistics retail to franchising. It owns ICICLE and SILEX, and merges a famous French brand CARVEN in 2018. Based on the ancient oriental philosophy of the unity of man and nature, ICICLE selects high-quality raw materials, recreates them in an environmentally responsible way, eliminates redundant designs, and displays the beauty of nature.
Overcoats -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's overcoats from August to September, the simple and sophisticated style dominates and grows. The young lady style and fashion leisure decline compared with last month. The waisted silhouette slightly increases. Instead of crinkles, users pay more attention to splicing and decorative edges.
Connect With the Future -- UN3D. The Womenswear Designer Brand
UN3D. is an emerging affordable fashion brand in Japan, founded by designer Momoko Ogiwara in 2016. The brand is named after UN STANDARD, UN SIMPLE and UN SIMILAR. Without excessive complicated lines, it defines fashion via individualized shapes. The theme of the new season is Connect With the Future, and main patterns come from her daughter's drawing, a 3-year-old girl who loves painting and dinosaurs. Kids' innocent brushstrokes inject fun into adults' clothing.
Natural -- The Comprehensive Analysis of Women's Cotton & Linen Style Designer Brands
The quick-paced society drives people to long for a pastoral Utopia. More and more food bloggers living an idyllic life are becoming popular, such as Li Ziqi, Kimi and Choki. Pastoral Utopia emphasizes self-sufficiency and a thrifty, rustic life. This report starts from cotton & linen style to analyze from cutting, pattern and silhouette to present the leisure charm of oriental cotton and linen.
Buyers Briefing -- Necessary Details and Styles
This season minimalism continues. Buyers can testify trends according to main items and details mentioned in this report. Using new fabrics to update popular items is advised to extend the wearing period of products.
Overcoats -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's overcoats from June to July, simple and sophisticated style is dominant, and fashion leisure style grows. As for the fabric, wool is spliced with leather, quite chic. The straight shape is the mainstream, and the floor-length silhouette keeps rising. Splicing materials with different thickness adds details. Crinkles appear on lantern sleeves and hemline, becoming an important direction.
Overcoats -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's overcoats in June, business leisure style occupies a large proportion and the overall style is light business. Silhouettes and details reflect men's demand for quality. Structures change a little, while crafts gain much attention. Accessories enrich the style. Beads and decorations display delicacy.
Craftsmanship -- The Comprehensive Analysis of Men's Knitwear in Florence Retail Markets
Continuing Refined Fashion -- The Comprehensive Analysis of Men's Knitwear in Florence Retail Markets, here we make an analysis of Florence retail markets again. Exquisite crafts and refined silhouette characterize Florence markets. This report will analyze from perspectives of pattern, yarn, stitch, silhouette and detail. Fine color-blocking, combination of rustic heavy-gauged textures and color-blocking, modern use of melange yarns and crisp neat outerwear all show Florence markets' pursuit of ingenious crafts.
The Comprehensive Analysis of Selected Catwalks in Other Areas
Fashion week has undoubtedly had a huge impact on the fashion industry. In addition to the four major fashion weeks, other fashion weeks are also influential. Their styles and details present a casual design sense. Most of them have a strong impact on current market.
Earth Blooming -- Marisfrolg The Womenswear Benchmark Brand
Influenced by the pandemic, Marisfrolg group organizes a press conference for the 2020 summer styles, which is held at the headquarters of Marisfrolg group building. The 2020 summer styles are introduced and explained in the form of video.
Dongdaemun and Namdaemun -- The Analysis of Womenswear Wholesale Markets in South Korea
Influenced by COVID-19, Dongdaemun and Namdaemun wholesale markets are no more crowded and busy. The young lady style dominates the market, bringing the richest designs. The dress and skirt occupy a large part of 49%, followed by the top (21%), among which the shirt holds the largest part. Main styles of outerwear are denim jackets and light suits, and outerwear proportion of 15% implies the markets will skip spring. As for trousers, denim takes up the largest part.
New Oriental Feature -- ZIGGY CHEN The Menswear Designer Brand
ZIGGY CHEN, the personal brand of Chinese emerging designer Chen Xiang, is deeply influenced by the atmosphere of novel and classical, east and west, and is good at combining Chinese style and simple aesthetics. The A/W 20/21 collection uses wool, linen and cotton to make organic clothing with infinite power. It shows oriental aesthetics which blends modern sensibility and eternity, delivering a classical and elegant feeling.
Overcoats -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's overcoats in March, the fashion leisure style grows by 5%, and business leisure takes up the second place. This month the market also pays attention to rune arts. For patterns, the classic check is dominant. Splicing dominates crafts.
Overcoats -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's overcoats from March to April, the simple & sophisticated style and fashion leisure style are main styles in the month. For silhouettes, simple waisted design and straight silhouettes are main silhouettes, and the overlength silhouette grows. As a new popular element, shawl lapels occupy a certain place in the market. Deconstruction, splicing and embroidery still draw much attention.
Fur and Leather -- The TOP List of Menswear
Based on the interactive downloading data, the TOP list of men's fur and leather items is ranked. Business leisure and fashion leisure styles are dominant, holding 45% respectively. And avant-garde fashion brands take up 10%. Jackets remain popular. Influenced by season, shearling, fleece, nick garment and puffa jacket decline obviously, while leather coat and jacket grow a lot.
Color Impact -- The Comprehensive Analysis of Women's Leather/Fur on Catwalks
With the change of lifestyle, sustainability and durability become the driving force of design. Transseasonal color proportion and natural tones are emphasized. Autumn tones, neutral camel tones and grey tones are increasingly important. Gem palette is enchanting and charming. Rocky Road and Chicory Coffee enhance the importance of deep brown colors. Preppy red is the key color of the right palette. A single color is used to create a simplified and individualized appearance.
Elegance of The 1970s -- Nanushka The Womenswear Designer Brand
Sandra Sandor, a graduate of the London College of Fashion, founds Nanushka in 2005 after her childhood nickname. She believes that a truly functional garment should be exquisite and attractive. This time Nanushka takes its inspiration from women in the 1970s, and keeps the neat cutting and comfortable wearing experience of women in the 1970s. It focuses more on product design, and gets favored by fashion bloggers with its symbolic simple designs and leather shirts. This season it continues the simple but unique design, and injects the minimalist aesthetics into the series to create the lethargic yet modern items, and displays the fine and soft super women style.
Focus on Placement -- The Comprehensive Analysis of Catwalk Details
Based on the data of A/W 20/21 four fashion weeks, this report analyzes different parts and placement details of clothing, explores the beauty of details and provides inspiration for extreme details.
Confidence Under The Softness -- The Catwalk Analysis of Bottega Veneta Womenswear
Known as the Italian Hermès, Bottega Veneta is confident, elegant and self-loyal. At the end of 2019, the BV team, led by new creative director Daniel Lee, sweeps the British fashion awards, making it one of the biggest shows in Milan Fashion Week. The A/W 20/21 collection of Bottega Veneta is launched in Milan. The show uses projector to reproduce the architecture of Renaissance Italian architect Andrea Palladio. The new season of Bottega Veneta is no more serious, but filled with fluorescent tones like kiwi green, creating the symbolic colors for the future. Daniel Lee uses 59 looks to show female confidence hidden in softness, present the pure self-expression, and create the intellectual urban style. The materials used in this show are reusable and recyclable. The backstage catering also uses organic foods and biodegradable tableware, and surplus food is donated to NGO, showing the sustainable and anti-waste fashion attitude.
Style, Item and Fabric -- The Comprehensive Analysis of Women's Leather/ Fur Clothing on Catwalks
Based on sustainability, leather will be the main material in A/W 20/21. The leather which is designed and recycled sustainably is more advocated. The metal-free, chromium-free and vegetable dyeing are better for the environment. The superior quality sense is the key to leather and fur fabric. Berber fleece and fleece display comfort and quality sense. Optimism persists in turbulent times. The vintage era (including middle-class style) is a source of inspiration. The feminine silhouette reveals a retro feel, and the waist becomes the focus of design. The minimalism drives the rise of designs which is not restricted to seasons. Therefore, the all-over printed style declines. In this season, prints of leather and fur industry are dominated by natural landscapes and folk patterns.
The Comprehensive Analysis of Street Snaps During Fashion Weeks (2)
In addition to colors and patterns, there are many matches and key items in street snaps. The contrast of colors, the neat wide-shoulder suit with shoulder pad, the workwear set and heavily washed denim display diverse styles of fashionistas and the inclusiveness of the market.
The Comprehensive Analysis of Street Snaps During Fashion Weeks (1)
With the end of A/W 2020 fashion weeks, fashionistas, buyers, fashion editors and fashion bloggers outside the show also display their interpretation of fashion. Greyish colors, the wide shoulder silhouette, puff sleeves and shirt structure also appear, showing the latest trends.
Korean-style Girls -- The Comprehensive Analysis of Korean Womenswear Markets
In the new season, Korean markets pay more attention to keeping and innovating detail elements. Ruffle and lace make the item more girlish. Color-blocking, artistic hand-drawn patterns, and changeable sport sweatshirts endow the item with a unique look and fun. The artistic and fresh cotton & linen blouse, with drawstring, tuck, knot, string and ruffle to show the changeable Korean-style girls.