Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Ecological Fur -- Molliolli The Womenswear Designer Brand
Fashion brand Molliolli has surpassed the beauty of consciousness, philosophy and practice. Having been cooperated with luxury brands for 40 years, creative and innovative substitutes fur was invented. Designers don't consider this substitutes fur as material but as a philosophic living style. And this is why they produce Molliolli.
Love and Future -- The Analysis of DAZZLE The Womenswear Benchmark Brand
1.DAZZLE launched its fashion project that domestic fashion bloggers were invited to dress up Donald Duck series. 2. DAZZLE released the collaborated style with classic comic characters of Casper and Stitch. 3. Liu Tao is wearing DAZZLE's winter style on the December issue of Harper's Bazaar. 4. Liu Wen is wearing the Donald Duck series during the shooting of Tmall's all-star project. 5. The young actress Yuan Bingyan wears DAZZLE 2020 W stand-collar knitwear, and its vertical stripes show her good body lines.
High-End Leisure -- The Analysis of United Tokyo The Womenswear Designer Brand
United Tokyo is a high-end leisure clothes brand with standard to pursuit. To realize the concept of "From Japan to fashionable styles, then the world", the brand is actively searching for the fashion trend.
Low-key Office Clothing --The Comprehensive Analysis of Lady Style Designer Brands
Accumulated life experience cultivates the low-key lady style. So quality has been the key of lady style design. Designers prefer high-quality clothing with sense of design. They bring more stylish dressing experience for ladies through the changes of details. This report sorts out the key details of lady style designer brands. The design of items puts emphasis on shirt coats and suit coats, which are the necessary items for office ladies. The misconception splicing and the design of lapels increase the layers and creativity.
Practical Aesthetics -- The Analysis of Dongdaemun Market in South Korea
This report concludes and analyzes salable and practical styles in Dongdaemun market. The most popular style is the lightweight, quilted, printed grandma style outerwear which features symbolic prints and deep V-neck design. It is also a major trans-seasonal item in Korean markets. Knitwear still holds a large proportion, with crocheted patterns to inject novelty. Improved workwear outerwear, trench coat style overcoats and outerwear without quilting are practical and versatile styles in the new season.
Cool and Elegant Power -- The Comprehensive Analysis of Lady Style Benchmark Brands
This report features NPaia, EIN and Edition. Lady style benchmark brands mainly select simple yet graceful versatile styles. In the new season, colors and styles are more practical, combining female elegance with the cool temperament.
Sophisticated Charm -- The Comprehensive Analysis of Sophisticated Style Designer Brands
Sophisticated ladies exude the charm of living a peaceful life and standing aloof from the worldly success. They pursue a high-quality life, simple yet refined details, pure and accurate cutting, natural and fine patterns, and fluent silhouettes. They are elegant, frank and leisured.
Renewal in Winter -- The Comprehensive Analysis of Lady Style Womenswear Benchmark Brands
This report mainly analyzes ICICLE, EP YAYING and LESS. This season lady style features change of outerwear, evolution of placement structures and details on key items.
Practical Needs -- The Comprehensive Analysis of Guangzhou Markets
This report selects styles in Guangzhou wholesale markets in November and mainly analyzes thick outerwear. Regular puffa jackets are key this season. Mixed materials and decorations on the collar gain much attention.
Diversified Slow Fashion -- Andersson Bell The Womenswear Designer Brand
Andersson Bell is a famous Korean designer brand founded in September 2014, quite popular among stars and youngsters. Its 2020 A/W collection is inspired by Monterey Pop Festival in 1967. The designer wants to express the style, life and music of Janis Joplin. Based on basic silhouettes, Andersson Bell displays Korean style colors, check suits, slogan sweatshirts and silhouette designs. It sticks to its own style while following up the trend. Its items seem to be ordinary but take on prominent details and layers. Andersson Bell subverts the stereotype of Korean street casual style with a simple yet elevated Nordic flavor, an air of British retro gentlemen style and a fresh and romantic French touch.
Overcoats -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's overcoats in November, simple and sophisticated style and fashion leisure style are main styles. Simple waisted shape and A-line shape are mainstreams, while straight silhouette declines a little. Piping emerges and holds a certain place in the market. Splicing and deconstruction still gain much attention.
Carving Time -- Cahiers The Womenswear Designer Brand
Cahiers was established in 2016 and its name comes from the French word "Noteboook". It has both minimalist aesthetics and high-level customized taste, revealing both elegance and femininity. Cahiers did not seek to follow the trend at the beginning nor to meet the needs of "millennials" or "Gen Z" that many other brands focus on. Instead, Cahiers created a modern wardrobe with a sense of exclusivity and personal style for mature urban women. Unique prints and luxurious fabrics make the fabric comfortable and fitted. This is the charming point of many Korean drama heroines, whose elegance shows a calm attitude of life.
Self-Expressive Girls -- The Comprehensive Analysis of Young Lady Style Benchmark Brands
According to data analysis of key benchmark brands, we can see young lady style brands feature knitwear. In addition to trousers, dresses hold a large proportion. Overcoats grow obviously, and puffa jackets decline. Polar fleece items are gradually replacing puffa jackets.
Gender-Neutral -- RECTO The Womenswear Designer Brand
RECTO is an independent Korean designer brand founded by Jyeon Jung. It means "the right page of the book" in English and "the front of a sheet of paper" in French. Designer hopes to display a slightly formal and genderless design style.
American Classics -- The Comprehensive Analysis of Menswear Benchmark Brands
Tommy Hilfiger and Polo Ralph Lauren are key brands of American casual style, and HAZZYS and Nautica are also popular. Wool is applied to suits. Mini embroidery shows quality and delicacy. Symbolic polo shirts shine brightly this season. Color-blocking displays vitality via bright colors.
Outerwear -- The Comprehensive Analysis of Fabrics on Womenswear Catwalks
S/S 2021 fashion weeks just end. Due to COVID-19, many brands exert their creativity and imagination, such as live streaming, VR show, creative short film and so on. This season outerwear interprets an independent dressing style, and fuses with post-COVID key words such as commute, practicality and functionality to deliver a genderless gentle contradictory feel. Outerwear re-creates classic feminine tones, and employs oversized comfy silhouettes and functional fabrics to be closer to our daily life.
Fashion Drives -- The Comprehensive Analysis of Shenzhen Womenswear Markets
This report concludes and analyzes Shenzhen Nanyou wholesale markets in October. Shenzhen Nanyou market is one of major bases for clothing design, producing and retailing. Its original designs gain much attention. Fashion sports style and casual lady style dominate the market. Tops and outerwear are main items. Styles center more on detail designs. Splicing is key. Deconstruction and splicing make a mock-layer effect. Color-blocking is eye-catching. This report focuses on details.
Gender-Neutral Integration -- MO&Co. The Womenswear Benchmark Brand
Quantity and proportion of new products are mainly drawn from data of the online official flagship store of brands of MO&Co. In the new season, except trousers (including shorts), dresses and outerwear (including suits) are main items, and this season covers rich categories.
Blend of French Aesthetics and Oriental Charm -- Analysis of Lanvin Men's and Women's Catwalks
Bruno Sialelli, creative director of Lanvin, mixes the traditional with the modern, starts a time travel in Shanghai, and unveils its S/S 2021 collection, Yu Garden. This new series also works as the special preheating activity of the third China International Import Expo, presenting the brand's core history, classic collections and profound cultural connotation. Bruno Sialelli nods to brand's classics through 58 looks, brings audience to the 1920s, and relates Lanvin's heyday to the present. The electronic misc band, Mandarin, opens this collection with Echo, and musics are under the charge of the lead singer Chace. In addition, Lanvin also invites artists such as Li Wenhan Mu Ziyang and Liu Lingzi as models, mixing the past and the present, the western and the oriental.
Trench Coats & Outerwear -- The Comprehensive Analysis of Fabrics on Menswear Catwalks
As a result of COVID-19, S/S 2021 four major fashion weeks are held both online and offline. This season men's trench coats and outerwear blend functionality with practicality in either fabrics or designs. Blends of combed wool and sheeny materials become the key fabric this season, leading a new trend for trench coats and outerwear and fusing fashion with daily life.
Revival -- The Analysis of China International Fashion Fair
As the largest and most influential fashion expo in Asia, China International Fashion Fair (CHIC) has always been a comprehensive resource platform which has integrated various functions such as trade negotiation, channel development, resource integration, international cooperation, trend release, cross-industry cooperation, etc. Since its establishment in 1993, CHIC has been constantly developing dynamically and closely tied up with the fashion industry. This 2020 Autumn CHIC fully displays the vitality of the post-coronavirus market, seen in styles, patterns and accessories.
Stockholm Youths -- VIVINIKO The Womenswear Benchmark Brand
1. VIVINIKO goes to Stockholm for inspiration. It blends local cultural symbols, local ethnic elements and contemporary design language, giving a new feel to seemingly simple silhouettes. 2. VIVINIKO A/W 2020 collection "STOCKHOLM" is unveiled in the People's Square. This series hopes to break shackles the busy urban life gives to women, and advocates a new lifestyle, Urban Holiday. 3. VIVINIKO creates coin purse as the gift, with a theme of lobster.
Overcoats & Outerwear -- The Analysis of Fabrics in Online Première Vision
Due to the COVID-19 pandemic, A/W 21/22 Première Vision is held online. Generally speaking, this time all fabrics of overcoats and outerwear indicate wool and wool blends reveal their authentic side in a new way and show the duality of contradiction. Smartly used mixed materials enrich the tactility of textiles. Familiar designs are exquisite and imaginative, presenting a multicolored visual effect. Check wool and tweed with metal luster are used, making varied visual effects. These fabrics are perfect for both men and women.