Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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The Dawn in The Darkness -- The Comprehensive Analysis of Womenswear Catwalks (Color)
Influenced by the epidemic, A/W 21/22 womenswear fashion week catwalks were presented in an irreversible digitalization trend. Most brands decided to release their latest collections online. According to the color data of A/W 21/22 catwalks, colorless(66.79%) still occupies the biggest proportion. Black becomes the most popular color; the application of white and gray colors decreases rapidly. Compared with A/W 20/21 and A/W 19/20, the proportions of black, khaki, red and yellow colors rise clearly this season; while the proportions of white, blue and orange colors reduce. Under the global background, black is the annual color of 2021. Except for colorless tone, khaki, red, yellow and blue colors become the most frequently used color tones in A/W 21/22.
Classic Against the Trend -- The Analysis of Gia Studios The Womenswear Designer Brand
The Vietnam designer brand Gia Studios is founded by Gia Khang, who grew up in the atmosphere of tailoring tools and fabric. The brand keeps maintaining his minimalist design concept. Clothes are presented in minimalist and modern lines. Beige, black and white are used to create classic and timeless clothes. Khang won the third prize of Vietnam Project Runway in 2013. Then he went further study in London College for Design and Fashion in 2014, and founded the homonymic brand Lam Gia Khang.
Overcoat -- The TOP Ranking of Womenswear
According to the TOP100 women's overcoat download data of POP users in February to March, simple sophistication is still the major style. And compared with the data analysis two months ago, the proportion of youthful elegancy is under a rising trend. Casual overcoat remains the 22%. Loose silhouette occupies the biggest proportion among silhouettes for its practicality and comfort. The proportion of A-line silhouette rises stably. Tonal colored collar is the key detail. Wasited styling and distorted collar are both rapidly improving.
Glamourous Party -- The Women Catwalk Analysis of Lanvin
Lanvin A/W 21/22 collection was presented in humor music tapes. Creative director Bruno Sialelli reinterpreted Gwen Stefani's Rich Girl(2004), and glamourous hotel hall, room, swimming pool and cars were changed into the catwalks and parties. Main golden color was combined with luxurious European decoration to provide an extreme visual feast. Bruno Sialelli combined hidden elements in the brand DNA with his memory in the early 2000s in an abstract and ideal form, which constructs a positive and delicate design tonality. Sialelli uses rhythmic and flexible pink and blue ostrich hair to provide a playful yet luxurious Lanvin girl, injecting unprecedented silhouette and wilderness into the dynamic styling. Evening for everyday. Fabrics are lustrous, tactile and sensuous: duchesse satin, taffeta, silk charmeuse, silk crepe, the glamour of animal-print faux fur. Dresses and coats flow around the body, backs gently caped, lending ceremony to every gesture - a mood of couture from the oldest Parisian maison. Lanvin also cooperates with James Rosenquist Foundation. And feminine modern prints like flowers, lipstick and pearl are applied to salute to American Pop artists' works.
Feminine Power -- The Womenswear Catwalk Analysis of Jil Sander
German fashion brand Jil Sander was officially purchased by Only the Brave on March 7,2021, joining in the groups of Diesel, Maison Margiela, Marni, Viktor&Rolf, Staff international and Brave Kid. The A/W 21/22 Jil Sander collection was presented online, and the campaign was shot in a hotel in Le Marais. Lucie and Luke Meier remain as creative directors. This collection has clinical significance that can prove our current crisis mode. Long gloves have an operable sense. And they are made of leather without liner and medical crayon, which can make people think of the current epidemic. Monochrome leather trousers use crinkles to produce the emotion of operation. Jil Sander conveys the Purism boldly through direct outerwear and dress, hand-spun dress with tassels and charming underwear dress with lace. Large and gorgeous overall silhouette of this collection hopes people to feel better, and to feel their own power and strength.
Diverse City&Vintage Fashion -- The Comprehensive Analysis of Fashion Week Street Snap
A/W 21/22 Big Four fashion weeks have come to the end, and many brands have released their latest collections and designs. Fashionistas are also wearing chic clothes on the street. The streetwear this year is daily, practical and advanced instead of being strange and weird. Vintage fashion style and rustic clothing are in a rising trend. And blurred mix&match styling is also the key.
An Ode to Milan's Underground Nightlife -- The Womenswear Catwalk Analysis of MSGM
The MSGM A/W 2021 womenswear collection is an ode to Milan's underground nightlife, and also to the desire for going back to dance floors. This collection is modeled on a cast of young dancers and performers. After experiencing such many impacts, MSGM is preparing for a restart and relight the bright of Milan. The creative director Massimo Giorgetti releases the A/W 2021 womenswear collection, Manifesto. It is a collective labor of love, involving Flash Art publisher Gea Politi, visual artist Alessandro Calabrese, movie director Francesco Coppola, and Club Domani's DJ Sergio Tavelli and Andrea Ratti. Together they produced a cinematic video with a spoken-word soundtrack by Politi shot in Milan's historic Teatro Manzoni.
Three Acts -- The Womenswear Catwalk Analysis of Hermes
The Hermès A/W 21/22 runway show is presented in three citys, New York, Paris and Shanghai. This Three Acts uses three distinct forms to show the fashion sequence. The first act is at Park Avenue Armory, New York, American choreographer Madeline Hollander opened the fashion show with a dance inspired by the rhythm of New York pedestrians. The second act is at the La Garde Républicaine of Paris. And the third is presented at Shanghai Maison Hermès. The Chinese choreographer Gu Jia’ni is inspired by the Eight Diagrams and uses body rhythm to present great power and passion. The womenswear collection this season expresses the desire to explore the sensibility of the new era, which breaks the thinking and habits and absorbs different cultures. The models who look like Amazon women warriors are marching with new collection, presenting mystery, power and aura. The fabrics and crinkle designs which break through the conventions echo the soft and thermal cashmere, delivering the message of self-rebuilding.
Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé
A/W 2021 Chloé collection was launched on time in Paris Fashion Week at 8:30 p.m. on March 3(Beijing Time). It's the first collection of the new creative director Gabriela Hearst. Several trailers were released before the runway officially, the warm colors and mottled light and shade indicated the languid and thermal tonality this season. This runway show was launched through a creative short film, and models came out of the cafes on the streets of Paris with a strong sense of rhythm. The background music of the short film is produced by Juan Campodonico, the four-time-winner of the Latin Grammy Awards. On the basis of electronic sound, it integrates Latin American folk music with strong sense of rhythm and dynamic drumbeats. Models crossed the zebra crossing and came to the main catwalk, a wide slate road. Inspired by the sustainable concept, creative director Gabriela Hearst uses 30 new looks to interpret the Chloé girls with environmental duty. It is a show of environmental protection. Not only the natural runway, over 50% of silk comes from organic agriculture and over 80% of knit cashmere yarn is recyclable. Minimalist monochrome jewelry reduces the pollution of electroplating process. And the liner of handbags uses natural linen cloths.
70th Anniversary, Return of the Queen -- The Catwalk Analysis of Max Mara
Founded by Archille Maramotti in 1951, the Italian fashion brand Max Mara is famous for its high-quality overcoat. The founder said that all he paid attention to was the wives of Italy's male professionals. And to celebrate the 70th anniversary of the brand, there were 42 looks released in this runway under the theme "1951". Combining with its historical background, Max Mara rebuilds the aesthetic essence in the last century.
Advanced Relaxation -- The Catwalk Analysis of Victoria Beckam
From Manchester to Madrid and now Miami, Victoria Beckham has always tempered her fashion reinventions to her environments. "The way they dress here is so different from anything I've seen in my entire life. It's just fantastic. It's a less-is-more approach," she said with a big smile via a video call from the Magic City, where her husband, David, is working on his soccer team, Inter Miami. Her new collection wasn't an exercise in scanty dressing, but the sparse public wardrobes of her temporary home did somehow echo her post-pandemic ethos. "It's more relaxed. The little details we used to obsess over—there's less of that. We weren't in a position to do that, to be honest with you, and I like this sense of freedom," Beckham explained.
Grunge Euphoria -- The Analysis of Stine Goya The Womenswear Designer Brand
Inspired by the Fluorescent Flower of Japanese artist Tetsumi Kudo in Louisiana Museum of Modern Art, Stine Goya designs the printed patterns this season. The A/W 2021 collection Grunge Euphoria conveys the positive attitude through bright colors and prints.
Low-key Luxurious Practicalism -- The Womenswear Catwalk Analysis of Fendi
The design inspiration this season is related to the Fendi family, these famous five Fendi sisters. Starting from their wardrobes, Kim Jones makes the character and taste of each one into a distinct women and dressing style, creating brand new Fendi Women. Low-key luxury is the main tonality of the whole collection. Instead of direct color impact, Kim Jones uses the low-key luxury to hold this fashion feast. Rose gold color, eye-catching monochrome wool and soft mink skin fully present the dressing requirements of women. Kim Jones foretold on Instagram that the new collection was inspired from the timeless design of Karl Lagerfeld, which endowed the classic elements with modern temperament. The F-shaped glass houses on the runway replace the Roman columns and classical sculptures. It is not difficult to see Kim Jones' cultural heritage of Fendi, the Italian brand with a long history, and his practice of the concept of circular environmental protection.
Healing and Classic -- The Comprehensive Analysis of Menswear Catwalks (Color)
Healing colors like Pristine, soft pink and neutral colors are the main color tones for A/W 21/22 menswear. And the gentle Yellow Iris provides an optimistic life style. The winter vibe brought by Chocolate Truffle, Ginger Bread and Military Olive presents luxurious, practical and retro tonality in the menswear catwalks.
The Balance Between Street and Formal -- The Menswear Catwalk Analysis of Louis Vuitton
The Louis Vuitton A/W 21/22 collection inspires from Stranger in the Village written by James Baldwin in 1953 and brings us charming designs under the theme Art of Travel. Taking the abstract marble as the setting of catwalks, the unique design brings both street and futuristic feeling, and also the hip-hop vibe. The abstract broad silhouette, marble color application, bright check patterns and metallic colors provide inspiration to men's dressing collocation this season. The gender-free pleated dress is more like Virgil Abloh's new attempt to get Louis Vuitton out of the old conventions.
Ecological Fur -- Molliolli The Womenswear Designer Brand
Fashion brand Molliolli has surpassed the beauty of consciousness, philosophy and practice. Having been cooperated with luxury brands for 40 years, creative and innovative substitutes fur was invented. Designers don't consider this substitutes fur as material but as a philosophic living style. And this is why they produce Molliolli.
Love and Future -- The Analysis of DAZZLE The Womenswear Benchmark Brand
1.DAZZLE launched its fashion project that domestic fashion bloggers were invited to dress up Donald Duck series. 2. DAZZLE released the collaborated style with classic comic characters of Casper and Stitch. 3. Liu Tao is wearing DAZZLE's winter style on the December issue of Harper's Bazaar. 4. Liu Wen is wearing the Donald Duck series during the shooting of Tmall's all-star project. 5. The young actress Yuan Bingyan wears DAZZLE 2020 W stand-collar knitwear, and its vertical stripes show her good body lines.
High-End Leisure -- The Analysis of United Tokyo The Womenswear Designer Brand
United Tokyo is a high-end leisure clothes brand with standard to pursuit. To realize the concept of "From Japan to fashionable styles, then the world", the brand is actively searching for the fashion trend.
Low-key Office Clothing --The Comprehensive Analysis of Lady Style Designer Brands
Accumulated life experience cultivates the low-key lady style. So quality has been the key of lady style design. Designers prefer high-quality clothing with sense of design. They bring more stylish dressing experience for ladies through the changes of details. This report sorts out the key details of lady style designer brands. The design of items puts emphasis on shirt coats and suit coats, which are the necessary items for office ladies. The misconception splicing and the design of lapels increase the layers and creativity.
Practical Aesthetics -- The Analysis of Dongdaemun Market in South Korea
This report concludes and analyzes salable and practical styles in Dongdaemun market. The most popular style is the lightweight, quilted, printed grandma style outerwear which features symbolic prints and deep V-neck design. It is also a major trans-seasonal item in Korean markets. Knitwear still holds a large proportion, with crocheted patterns to inject novelty. Improved workwear outerwear, trench coat style overcoats and outerwear without quilting are practical and versatile styles in the new season.
Cool and Elegant Power -- The Comprehensive Analysis of Lady Style Benchmark Brands
This report features NPaia, EIN and Edition. Lady style benchmark brands mainly select simple yet graceful versatile styles. In the new season, colors and styles are more practical, combining female elegance with the cool temperament.
Sophisticated Charm -- The Comprehensive Analysis of Sophisticated Style Designer Brands
Sophisticated ladies exude the charm of living a peaceful life and standing aloof from the worldly success. They pursue a high-quality life, simple yet refined details, pure and accurate cutting, natural and fine patterns, and fluent silhouettes. They are elegant, frank and leisured.
Renewal in Winter -- The Comprehensive Analysis of Lady Style Womenswear Benchmark Brands
This report mainly analyzes ICICLE, EP YAYING and LESS. This season lady style features change of outerwear, evolution of placement structures and details on key items.