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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Genderless Fashion -- The Analysis of Bosie Agender The Menswear Designer Brand

    2021-07-14 4195

    Genderless Fashion -- The Analysis of Bosie Agender The Menswear Designer Brand

    The genderless fashion brand Bosie Agender was co-founded by the graduates of London College of Fashion and ESMOD. Its stylish design and tailoring explore the fashion suitable for both men and women. Bosie is committed to breaking the boundaries, rules and limits, and conveying chic items and borderless concept to every fashionistas by prominent quality and affordable prices. Its retro and whimsical products subvert the traditional fashion and express the exclusive naiveness, seriousness, freedom and romance of adults. The latest Original collection still keeps the concept and provides us with retro and fun products.

  • Amen Break -- The Menswear Runway Analysis of Louis Vuitton

    2021-06-25 59810

    Amen Break -- The Menswear Runway Analysis of Louis Vuitton

    The seventh collection of Virgil Abloh for Louis Vuitton was named after the classic song of The Winstons -- Amen Break. This mysterious, isolated and weird atmosphere creates a dystopia future, especially reflecting the historical track of Black art and culture. Except for the performance of multiple African artists and hip-pop music, the clothing of this collection also presents the unique personality. Oriental belted element, draped dress hem and athleisure baseball sportswear present intensive visual impact. These bright and eye-catching colors bring us a fashion feast.

  • Minimalist Comfort -- The Analysis of Fear of God The Menswear & Womenswear Designer Brand

    2021-06-18 63546

    Minimalist Comfort -- The Analysis of Fear of God The Menswear & Womenswear Designer Brand

    Fear of God Pre-autumn 2021 collection drawn inspiration from the 80-90's movies, presenting the aesthetics of Jerry Lorenzo. The latest collection perfectly fuses functionality with fashion culture and uses minimalist style to interpret the youthful vitality. Genderless style makes the formal wear casual and comfortable, composing the extreme harmony in the conflict and leading the high-street fashion. Camel, deep blue and brown can easily present textures. And transitional black & white integrates formal suit jacket, trousers and knitwear into street silhouette. Iconic and elegant styles of Jerry represent the new design language of Fear of God, which is more than the pure American street style.

  • Overcoat -- The TOP Ranking of Womenswear

    2021-06-17 73302

    Overcoat -- The TOP Ranking of Womenswear

    According to the TOP100 downloaded women's overcoats of POP users during May and June, simple sophistication(66%) is the major style. Smart casual style(24%) increases clearly while youthful elegancy(10%) decreases. H-line and X-line are the main silhouettes. More attention is paid to the zipper among the details and accessories.

  • Future Ecology -- The Analysis of Marine Serre The Menswear Designer Brand

    2021-06-10 13959

    Future Ecology -- The Analysis of Marine Serre The Menswear Designer Brand

    Marine Serre founded the namesake brand in Paris, France in 2017. And the brand is known for its avant-garde, modern and bold design styles. Its signature moon printing and regenerated materials take inspiration from Arabic culture and present individualized fashion looks. Marine Serre fuses avant-garde sportswear with linear silhouette and high-level customized style to present the unique tailoring and the in-depth understanding of color and silhouette. The brand interprets the value and concept of ecological futurism. Except for the exploration of diversified fabric splicing and reformation, experimental requirements for design, fashion manufacturing and supplement have also been launched. Meanwhile, hi-tech sports fabrics made by recycled materials are connected with the delicate woven fabrics, which reveals the distinctive interpretation of traditional French haute couture.

  • Overcoat & Trench Coat -- The TOP Ranking of Menswear
    Data Reports

    2021-06-09 24988

    Overcoat & Trench Coat -- The TOP Ranking of Menswear

    According to the TOP100 downloaded men's overcoat and trench coat, smart casual(45%) and business leisure(30%) are the noteworthy styles. Loose A-line and straight H-line are the main silhouettes. Splicing is the most popular craft.

  • Deconstructed Expression -- The Analysis of Juun.J The Menswear Designer Brand

    2021-06-02 20345

    Deconstructed Expression -- The Analysis of Juun.J The Menswear Designer Brand

    JUUN.J is a Korean menswear brand founded by Jung Wook Jun in 1999. Its unconventional deconstructed tailoring has drawn attention. New modern street aesthetics is integrated to enliven the classic. Oversized tailoring, geometric silhouette and military elements are used frequently in the collection of JUUN.J. The combination with different fabrics creates a distinctive style.

  • Future Blood -- The Analysis of MAXXIJ The Menswear Designer Brand

    2021-05-28 24865

    Future Blood -- The Analysis of MAXXIJ The Menswear Designer Brand

    The Korean designer MAXXIJ launched the eponymous brand in 2018. The brand is trying boldly to create impressive works. The unique vision and extravagant technique convey the idea of "Act of wearing fashion itself could be an act of art". A/W 21/22 collection Future Blood brings an imagination of a brutal and unbridled beauty of future generation. Focusing on the structure and unique details, designer presents a soulful collection.

  • Individualized Expression -- The Analysis of We11Done The Menswear Designer Brand

    2021-05-25 10738

    Individualized Expression -- The Analysis of We11Done The Menswear Designer Brand

    We11done is a brand founded by Dami Kwon and Jessica Jung. They also set up a buyer shop Rare Market for globalization. They wanted to influence other fashionistas in the world through an independent and positive posture. A/W 21/22 collection uses plush elements frequently. Eye-catching plush collar and girdle make the styles of autumn and winter warm and lovely. Except for the basic denim, printed denim item is more unique.

  • Call of The Wild -- The Womenswear Catwalk Analysis of Burberry

    2021-05-08 71807

    Call of The Wild -- The Womenswear Catwalk Analysis of Burberry

    Burberry A/W 21/22 womenswear collection was released in London, whose setting and design style are similar to the menswear collection in February. Rooted in ferocious and sensual glamour, it is a collection only for women. Inspired by the outdoor dressing of people in the last century and the comfort and adaptability of wild beauty, the creative director Riccardo Tisci sewn square fabrics to make dress and reformed the tailoring craft. Wearers are able to detach and restructure the clothes. The application of eco faux-fur also conveyed the nature-centric message. His post-pandemic mindset had discovered a kindred spirit in the naturalist movements of the late 19th and early 20th centuries, which informed the collection. Artists felt the call of the wild, and sought to de-program themselves from the rules of society. For Burberry, it's found in a mensweary character that its female clientele probably expects. For Tisci, it's the sensual and almost athletic glitz in which he excels.

  • Overcoat -- The TOP Ranking of Menswear
    Data Reports

    2021-04-20 66017

    Overcoat -- The TOP Ranking of Menswear

    According to the data analysis of TOP 100 downloaded men's overcoat in March, smart casual and business fashion items occupy bigger proportions. And the avant-garde designs appear more on catwalks. Oversized and straight tube are the main silhouettes, and waisted design occupies a little part. The eye-catching broad shoulder design improves the volume and strengthens the masculine power.

  • Woolen Fabric(Outerwear) -- The Comprehensive Analysis of Womenswear Catwalks

    2021-04-15 71609

    Woolen Fabric(Outerwear) -- The Comprehensive Analysis of Womenswear Catwalks

    Having experienced seasons of comfort-oriented design, positive keynote returns in the A/W 21/22. The excitement of regathering further improves people's longing for celebration. More dazzling colors and processed lustrous looks are added into the warmth and quality of women's woolen fabric to satisfy people's desire for dressing. This report will introduce the future A/W woolen fabric trend through crisp Melton, ecological long-pile wool, eco-Melange wool, textured loop yarn, soft warm knit, bold British houndstooth wool, urban modern tweed, bright smudged check wool and luxurious dimensional wool.

  • Neoclassicism -- The Analysis of SHI-SHI The Womenswear Designer Brand

    2021-04-14 42255

    Neoclassicism -- The Analysis of SHI-SHI The Womenswear Designer Brand

    The Russian designer brand SHI-SHI was founded by Yulia Shinkareva at a small sewing workshop in 2015. Its neoclassic clothing style has helped the brand to become one of the leading Russian womenswear brand in five years. Overcoat, trouser suit and tulip-print handbag are the special products. SHI-SHI calls for the integration of different kinds of women.

  • The Dawn in The Darkness -- The Comprehensive Analysis of Womenswear Catwalks (Color)
    Data Reports

    2021-04-09 89317

    The Dawn in The Darkness -- The Comprehensive Analysis of Womenswear Catwalks (Color)

    Influenced by the epidemic, A/W 21/22 womenswear fashion week catwalks were presented in an irreversible digitalization trend. Most brands decided to release their latest collections online. According to the color data of A/W 21/22 catwalks, colorless(66.79%) still occupies the biggest proportion. Black becomes the most popular color; the application of white and gray colors decreases rapidly. Compared with A/W 20/21 and A/W 19/20, the proportions of black, khaki, red and yellow colors rise clearly this season; while the proportions of white, blue and orange colors reduce. Under the global background, black is the annual color of 2021. Except for colorless tone, khaki, red, yellow and blue colors become the most frequently used color tones in A/W 21/22.

  • Classic Against the Trend -- The Analysis of Gia Studios The Womenswear Designer Brand

    2021-03-31 61739

    Classic Against the Trend -- The Analysis of Gia Studios The Womenswear Designer Brand

    The Vietnam designer brand Gia Studios is founded by Gia Khang, who grew up in the atmosphere of tailoring tools and fabric. The brand keeps maintaining his minimalist design concept. Clothes are presented in minimalist and modern lines. Beige, black and white are used to create classic and timeless clothes. Khang won the third prize of Vietnam Project Runway in 2013. Then he went further study in London College for Design and Fashion in 2014, and founded the homonymic brand Lam Gia Khang.

  • Overcoat -- The TOP Ranking of Womenswear

    2021-03-30 82711

    Overcoat -- The TOP Ranking of Womenswear

    According to the TOP100 women's overcoat download data of POP users in February to March, simple sophistication is still the major style. And compared with the data analysis two months ago, the proportion of youthful elegancy is under a rising trend. Casual overcoat remains the 22%. Loose silhouette occupies the biggest proportion among silhouettes for its practicality and comfort. The proportion of A-line silhouette rises stably. Tonal colored collar is the key detail. Wasited styling and distorted collar are both rapidly improving.

  • Glamourous Party -- The Women Catwalk Analysis of Lanvin

    2021-03-26 63281

    Glamourous Party -- The Women Catwalk Analysis of Lanvin

    Lanvin A/W 21/22 collection was presented in humor music tapes. Creative director Bruno Sialelli reinterpreted Gwen Stefani's Rich Girl(2004), and glamourous hotel hall, room, swimming pool and cars were changed into the catwalks and parties. Main golden color was combined with luxurious European decoration to provide an extreme visual feast. Bruno Sialelli combined hidden elements in the brand DNA with his memory in the early 2000s in an abstract and ideal form, which constructs a positive and delicate design tonality. Sialelli uses rhythmic and flexible pink and blue ostrich hair to provide a playful yet luxurious Lanvin girl, injecting unprecedented silhouette and wilderness into the dynamic styling. Evening for everyday. Fabrics are lustrous, tactile and sensuous: duchesse satin, taffeta, silk charmeuse, silk crepe, the glamour of animal-print faux fur. Dresses and coats flow around the body, backs gently caped, lending ceremony to every gesture - a mood of couture from the oldest Parisian maison. Lanvin also cooperates with James Rosenquist Foundation. And feminine modern prints like flowers, lipstick and pearl are applied to salute to American Pop artists' works.

  • Feminine Power -- The Womenswear Catwalk Analysis of Jil Sander

    2021-03-24 70092

    Feminine Power -- The Womenswear Catwalk Analysis of Jil Sander

    German fashion brand Jil Sander was officially purchased by Only the Brave on March 7,2021, joining in the groups of Diesel, Maison Margiela, Marni, Viktor&Rolf, Staff international and Brave Kid. The A/W 21/22 Jil Sander collection was presented online, and the campaign was shot in a hotel in Le Marais. Lucie and Luke Meier remain as creative directors. This collection has clinical significance that can prove our current crisis mode. Long gloves have an operable sense. And they are made of leather without liner and medical crayon, which can make people think of the current epidemic. Monochrome leather trousers use crinkles to produce the emotion of operation. Jil Sander conveys the Purism boldly through direct outerwear and dress, hand-spun dress with tassels and charming underwear dress with lace. Large and gorgeous overall silhouette of this collection hopes people to feel better, and to feel their own power and strength.

  • Diverse City&Vintage Fashion -- The Comprehensive Analysis of Fashion Week Street Snap

    2021-03-23 64981

    Diverse City&Vintage Fashion -- The Comprehensive Analysis of Fashion Week Street Snap

    A/W 21/22 Big Four fashion weeks have come to the end, and many brands have released their latest collections and designs. Fashionistas are also wearing chic clothes on the street. The streetwear this year is daily, practical and advanced instead of being strange and weird. Vintage fashion style and rustic clothing are in a rising trend. And blurred mix&match styling is also the key.

  • Comfort First -- The Comprehensive Analysis of Womenswear Catwalks (Silhouette&Item)

    2021-03-22 90607

    Comfort First -- The Comprehensive Analysis of Womenswear Catwalks (Silhouette&Item)

    According to the Big Four fashion weeks, POP Fashion analyses the data changes of key items on catwalks. The important message of A/W 21/22 fashion weeks is comfort-oriented styles, which also satisfies the desire for dressing and celebration. The rise of trousers and knitwear leads to the changes of product structure. The proportions of knit top, trousers, jacket and sweater all increase. Conforming to the comfort first message, leisure items like bottom pants, sport shorts and T-shirt also rise. Flared trousers is more popular year-on-year. Knit and trousers take the proportion of dress items. Tight-fit and party styles are also under a rising trend in A/W 21/22. Knits break through the limited design and develop knitted vest and comfortable suits.

  • An Ode to Milan's Underground Nightlife -- The Womenswear Catwalk Analysis of MSGM

    2021-03-12 73972

    An Ode to Milan's Underground Nightlife -- The Womenswear Catwalk Analysis of MSGM

    The MSGM A/W 2021 womenswear collection is an ode to Milan's underground nightlife, and also to the desire for going back to dance floors. This collection is modeled on a cast of young dancers and performers. After experiencing such many impacts, MSGM is preparing for a restart and relight the bright of Milan. The creative director Massimo Giorgetti releases the A/W 2021 womenswear collection, Manifesto. It is a collective labor of love, involving Flash Art publisher Gea Politi, visual artist Alessandro Calabrese, movie director Francesco Coppola, and Club Domani's DJ Sergio Tavelli and Andrea Ratti. Together they produced a cinematic video with a spoken-word soundtrack by Politi shot in Milan's historic Teatro Manzoni.

  • Three Acts -- The Womenswear Catwalk Analysis of Hermes

    2021-03-10 72857

    Three Acts -- The Womenswear Catwalk Analysis of Hermes

    The Hermès A/W 21/22 runway show is presented in three citys, New York, Paris and Shanghai. This Three Acts uses three distinct forms to show the fashion sequence. The first act is at Park Avenue Armory, New York, American choreographer Madeline Hollander opened the fashion show with a dance inspired by the rhythm of New York pedestrians. The second act is at the La Garde Républicaine of Paris. And the third is presented at Shanghai Maison Hermès. The Chinese choreographer Gu Jia’ni is inspired by the Eight Diagrams and uses body rhythm to present great power and passion. The womenswear collection this season expresses the desire to explore the sensibility of the new era, which breaks the thinking and habits and absorbs different cultures. The models who look like Amazon women warriors are marching with new collection, presenting mystery, power and aura. The fabrics and crinkle designs which break through the conventions echo the soft and thermal cashmere, delivering the message of self-rebuilding.

  • Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé

    2021-03-05 79063

    Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé

    A/W 2021 Chloé collection was launched on time in Paris Fashion Week at 8:30 p.m. on March 3(Beijing Time). It's the first collection of the new creative director Gabriela Hearst. Several trailers were released before the runway officially, the warm colors and mottled light and shade indicated the languid and thermal tonality this season. This runway show was launched through a creative short film, and models came out of the cafes on the streets of Paris with a strong sense of rhythm. The background music of the short film is produced by Juan Campodonico, the four-time-winner of the Latin Grammy Awards. On the basis of electronic sound, it integrates Latin American folk music with strong sense of rhythm and dynamic drumbeats. Models crossed the zebra crossing and came to the main catwalk, a wide slate road. Inspired by the sustainable concept, creative director Gabriela Hearst uses 30 new looks to interpret the Chloé girls with environmental duty. It is a show of environmental protection. Not only the natural runway, over 50% of silk comes from organic agriculture and over 80% of knit cashmere yarn is recyclable. Minimalist monochrome jewelry reduces the pollution of electroplating process. And the liner of handbags uses natural linen cloths.

  • 70th Anniversary, Return of the Queen -- The Catwalk Analysis of Max Mara

    2021-03-02 85638

    70th Anniversary, Return of the Queen -- The Catwalk Analysis of Max Mara

    Founded by Archille Maramotti in 1951, the Italian fashion brand Max Mara is famous for its high-quality overcoat. The founder said that all he paid attention to was the wives of Italy's male professionals. And to celebrate the 70th anniversary of the brand, there were 42 looks released in this runway under the theme "1951". Combining with its historical background, Max Mara rebuilds the aesthetic essence in the last century.

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