Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Redefinition -- The Analysis of BOSS The Menswear Luxury Brand
BOSS A/W 2021 collection breaks the collocation rules and captures the next-gen spirit. Inspired by the Big Sur in California, tensive and thick colors interpret individuality and create a brand new visual effect. No matter the loose woolen jacket or the casual puffer, BOSS drawn inspiration from the classics and interpreted the modernized dressing from a creative perspective, which subverted the visual imagination and fused classics with creativity.
Nod to the 60s -- The Womenswear Runway Analysis of Christian Dior
Christian Dior S/S 2022 ready-to-wear fashion show was held in the Paris Tuileries Garden on September 28. Maria Grazia Chiuri approached Anna Pararatti to conceive the show's scenography in an absurdist spirit reflecting the universe of her various works. Pop and game have been the core of this 60's runway. The collection is structured around a network of associations as Maria Grazia Chiuri explores Marc Bohan's long tenure as Creative Director of Dior. More precisely, she highlights the Slim Look collection, presented in 1961. A-line doll dress, mini Dior suit, 60s optical white dress and tennis dress; color-blocking outerwear and dress; orange and green boxing suit; golden fringed mini dress all awaken and overpass the elegant classics of Dior.
Freeze the Tension -- The Analysis of GUCCI The Benchmark Menswear Brand
From the campaign film of GUCCI A/W 2021 collection Aria, the secret hotel room creates a private and sexy romantic atmosphere. Mert and Marcus shot a contemporary and avant-garde film, which froze the love reform and desire tension.
Warm Fantasy -- The Digital Exhibition Analysis of Première Vision Paris
Première Vision Paris, the most authorized textile exhibition in the world, held its digital exhibition from September 21 to 24. Known as the bellwether, Première Vision leads the latest fashion trend of fabric. Woolen category displayed the blending of alpaca and mulberry silk for the first time to subvert the history that the alpaca must be blended with wool. As the must-have element for womenswear, tweed fabric is developed to have extravagant rough textures and exquisite structures.
Sex And The City -- The Womenswear Runway Analysis of FENDI
FENDI S/S 2022 womenswear collection fused artistic brushstrokes with neat tailoring to present the abstract and elegant aesthetics. As the second ready-to-wear collection of Kim Jones, it drawn inspiration from the hand-painted logo of the illustrator Antonio Lopez. This collection shown the image of the Disco era from a modern perspective to underline the diverse and confident feminine charm. The runway invitation of FENDI is a folding fan with women portraits, and its simple design is echoed with the theme.
The Simplicity That Surpasses Complexity -- The Analysis of Bottega Veneta The Luxury Menswear Brand
In the latest A/W 21/22 collection if Bottega Veneta, 'Salon 02', the creative director Daniel Lee created a crazy and free wardrobe for the public. Fusing cold sexual appeal with bloated lines, the complexity built simple pictures. Inspired by the private display in the golden age of haute couture, photographer Tyrone Lebon was teamed up with Freja Beha Erichsen, Fernando Cabral and Yoonmi to present a cool and straight shooting style. Ostrich feathers, bright glass and leather were all used to interpret the graceful attitude of youth.
An Ode to Youth Culture -- The Womenswear Runway Analysis of Coach
Coach returned to the fashion week on September 10 and released its latest S/S 2022 couture collection. Its special programme-"Coach TV: Public Access"-was broadcast live on official platform. Celebrities from Coach family, such as Jennifer Lopez, Michael B. Jordan and Kimura Mitsuki, have made a guest appearance. The S/S 2022 collection was showcased at the Pier 76 in Hudson River Park, Manhattan. Bonnie Cashin, the godmother of the Coach brand, casts a long shadow over much of current chief creative officer Stuart Vevers's work at Coach. The new collection is an ode to the youth culture, which conveys the spirit of the 80s through colorful aged filters. Attitude, energy and graphic rebuild the classics and elements of Bonnie Cashin. Exquisite inherited processes are fused with novel color blocking to express the fashion attitude of Coach. Wide shoulder lines and cuffs, lively colors and denim elements feel the retro touch and handsomeness.
An Art Painting Show -- The Analysis of HACULLA The Menswear Designer Brand
Haculla, a designer streetwear collection, is designed by Tykoon Brand Holding's owner and creative director Jon Koon, and inspired by the iconic Harif Guzman's 15 years of provocative street art. Its unique inspiration from pop culture is deeply loved by fashionistas, and the brand also represents the free combination of street art and black culture. Its bold painted characters have become the biggest feature.
Dreams Come True -- Paade Mode The Designer Kidswear Brand
Established in 2011 as a family run kidswear brand, today Paade Mode has become one of the leading brands in slow-fashion across Northern Europe selling in more than 20 countries. A conceptual and trendy brand that promises an edgy, tailored high street look, where casual is mixed with contemporary luxury and elegance. Paade Mode is the mirror of kids imagination and dreams where everything is possible.
Enjoy the Journey -- The Analysis of White Mountaineering The Menswear Designer Brand
Founded by the designer Yosuke Aizawa in 2006, the Japanese brand White Mountaineering combines outdoor designs with functional elements. As a brand between streetwear and fashion, White Mountaineering pays more attention on patterns and colorways to express designer's emotion and understanding of life. What the "White" stands for is not winter, but the color of city. The brand tries to create outdoor clothing which is related to our urban life. Design, utility and technology are perfectly fused together through imagination. Since its birth in 2006, White Mountaineering has combined utilitarianism with retro aesthetics and taken fabric refinement, silhouette & structure and technical performance as the core of design.
Fashion Diva -- The Analysis of LITKOVSKAYA The Womenswear Designer Brand
LITKOVSKAYA is a Ukrainian brand founded in 2009 by designer Lilia Litkovskaya. Coming from a family of four generations of tailors, Lilia Litkovskaya explores the idea of contemporary dressing through sleek yet quirky silhouettes and edgy yet fluid designs. A/W 2021 collection deconstructs the very concept of modernity through tailoring and a bold touch. She offers a radically realistic wardrobe for today's woman who is free to be both fragile and fierce.
Overcoat -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women's overcoats of POP users from July to August, youth elegancy, simple sophistication and elegant lady are the main styles. Simple sophistication keeps its position, while elegant lady has attracted more attention. The neat tailoring of H-line and X-line is rather noteworthy. Splicing continues to be the main craft of overcoat in this month.
Womenswear Fabric -- The Comprehensive Analysis of Cruise 2022 Runways
Cruise 2022 womenswear runways presented dazzling colors and rich fabrics. As the color trend of this season, acid bright colors allowed joyous design to sweep the market. Lime green, wax pink, lilac purple and sunset blue encourage the emotion. According to the analysis of international Cruise 2022 womenswear runways and the catwalk data of POP Fashion, delicate and premium tweed and colorful suit fabric are the main fabrics. Soft-touch and smooth 3D lace embroidery shows a high proportion. Smooth silk with bright and draped appearances and the futuristic shiny leather are noteworthy as well. Natural cotton-linen leisure fabric and impactive 3D decorations will also become the mainstream in the future.
An Exploration of Feeling -- The Analysis of PRADA Menswear
Feelings - emotions and senses, intimacy and tactility. The Fall Winter 2021 Prada campaign, showcasing the collections for women and men designed by Miuccia Prada and Raf Simons, is an exploration of the evocation of feeling.
Aggressive Elegance--The Analysis of 1017 ALYX 9SM Menswear Designer Brand
In 2015, American designer Matthew Williams founded his personal brand 1017 ALYX 9SM named after his two-year-old daughter. Matthew believes that the brand’s style is aggressive elegance. This seemingly contradictory statement is indeed suitable for the brand. 1017 ALYX 9SM prefers hardcore, and its style is very dark and angular. In terms of fabrics, Matthew likes all materials of high quality, so leather and denim are surely the protagonists in his designs.
The Paintings of the World--The Analysis of OAMC Menswear Designer Brand
OAMC was founded in 2013 by Luke Meir, the former creative director of Supreme. Since its establishment, this American-based brand shows a special cognition of trends and modern fashion, and it conforms to the trend of merging street and high-end fashion, and positions the brand idea on the concept of “Tough High Fashion”.
Island Party -- The Analysis of The Attico The Womenswear Designer Brand
The Attico was founded by Italian designers Gilda Ambrosio and Giorgia Tordini in 2016, which takes party spirit and joie de vivre as the gene. Inspired by nostalgic indoor design and sleep robe, these gorgeous items perfectly present the luxurious and fashion flavor. The A/W 2021 lookbook with shot on Ibiza Island. The island inspired the collection not only in the expressive freewheeling styling, but also in the deep earth tones referencing the rocky beaches, forests, and caverns; in images of sunsets printed on denim pieces and sequined dresses; in the hippy, organic vibe of talismanic stone necklaces and dream-catcher-feathers trimmings. Yet the iridescent shine of vinyl, and the fluorescent, acidic textures punctuating the collection hinted at a different vibe, more lysergic and nocturnal. Hinting at a more efficient and active mindset, the fall offer was strong in individual everyday pieces: chunky jumpers with matching crocheted scarves, bralettes and bonnets, mannish oversized blazers, XXL cargos, and skintight pants split at the front. Sexy, grungy styling helped facilitate the process: Sequined minidresses, slinky tops, and drapey numbers in crushed velvet and satin were layered under or over less alluring propositions. After peeling off an enveloping hand-knit wool maxi cardi, the skimpiest minidress emerged in all its sequined splendor, ready for the wildest cave rave.
French Romance -- The Famous Kidswear Brand Bonpoint
The fashion label Bonpoint was founded by Marie France Cohen in 1975. Its design department maintains the historical tradition of Paris haute couture. The concept of luxury kidswear has been well-known on a world scale. Through bold imagination, delicate tactility and rich details, Bonpoint integrates happiness into our daily life. The comfortable clothing of children allows them to be free to explore the world.
Genderless Fashion -- The Analysis of Bosie Agender The Menswear Designer Brand
The genderless fashion brand Bosie Agender was co-founded by the graduates of London College of Fashion and ESMOD. Its stylish design and tailoring explore the fashion suitable for both men and women. Bosie is committed to breaking the boundaries, rules and limits, and conveying chic items and borderless concept to every fashionistas by prominent quality and affordable prices. Its retro and whimsical products subvert the traditional fashion and express the exclusive naiveness, seriousness, freedom and romance of adults. The latest Original collection still keeps the concept and provides us with retro and fun products.
Amen Break -- The Menswear Runway Analysis of Louis Vuitton
The seventh collection of Virgil Abloh for Louis Vuitton was named after the classic song of The Winstons -- Amen Break. This mysterious, isolated and weird atmosphere creates a dystopia future, especially reflecting the historical track of Black art and culture. Except for the performance of multiple African artists and hip-pop music, the clothing of this collection also presents the unique personality. Oriental belted element, draped dress hem and athleisure baseball sportswear present intensive visual impact. These bright and eye-catching colors bring us a fashion feast.
Minimalist Comfort -- The Analysis of Fear of God The Menswear & Womenswear Designer Brand
Fear of God Pre-autumn 2021 collection drawn inspiration from the 80-90's movies, presenting the aesthetics of Jerry Lorenzo. The latest collection perfectly fuses functionality with fashion culture and uses minimalist style to interpret the youthful vitality. Genderless style makes the formal wear casual and comfortable, composing the extreme harmony in the conflict and leading the high-street fashion. Camel, deep blue and brown can easily present textures. And transitional black & white integrates formal suit jacket, trousers and knitwear into street silhouette. Iconic and elegant styles of Jerry represent the new design language of Fear of God, which is more than the pure American street style.
Overcoat -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women's overcoats of POP users during May and June, simple sophistication(66%) is the major style. Smart casual style(24%) increases clearly while youthful elegancy(10%) decreases. H-line and X-line are the main silhouettes. More attention is paid to the zipper among the details and accessories.
Future Ecology -- The Analysis of Marine Serre The Menswear Designer Brand
Marine Serre founded the namesake brand in Paris, France in 2017. And the brand is known for its avant-garde, modern and bold design styles. Its signature moon printing and regenerated materials take inspiration from Arabic culture and present individualized fashion looks. Marine Serre fuses avant-garde sportswear with linear silhouette and high-level customized style to present the unique tailoring and the in-depth understanding of color and silhouette. The brand interprets the value and concept of ecological futurism. Except for the exploration of diversified fabric splicing and reformation, experimental requirements for design, fashion manufacturing and supplement have also been launched. Meanwhile, hi-tech sports fabrics made by recycled materials are connected with the delicate woven fabrics, which reveals the distinctive interpretation of traditional French haute couture.
Overcoat & Trench Coat -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's overcoat and trench coat, smart casual(45%) and business leisure(30%) are the noteworthy styles. Loose A-line and straight H-line are the main silhouettes. Splicing is the most popular craft.