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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Detail & Craft -- A/W 24/25 Women's Runway Comprehensive Analysis
  • Quiet Luxury Commuting -- The Analysis of CHICJOC The Benchmark E-Commerce Womenswear Brand

    2024-04-11 4579

    Quiet Luxury Commuting -- The Analysis of CHICJOC The Benchmark E-Commerce Womenswear Brand

    The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category new proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

  • Milan Men's Fashion Week: Recommended Brands (Part Two)

    2024-03-12 11421

    Milan Men's Fashion Week: Recommended Brands (Part Two)

    Although classic luxury brands remain the unshakable economic mainstay of the market, the rising young brands and designers are gradually shaking the value and appeal of the fashion industry. Emerging designers who are emerging are using diverse innovative methods and brand management strategies to derive different narrative content and forms, leveraging the platform of Men's Wear Week to leverage the future.

  • London Fashion Week - Recommended Womenswear Brands

    2024-03-11 63507

    London Fashion Week - Recommended Womenswear Brands

    The 2024 Autumn/Winter London Fashion Week will be held from February 16 to 20, 2024, marking the 40th anniversary of the week. Over 70 brands participated in this season's fashion week. Each designer, through their own unique approach, coincidentally pays tribute to the English royal wardrobe and British history, creating fashion works full of drama and emotional tension. From noble and elegant retro British style to modern and sexy design, to futuristic and exotic elements, combining outdoor elements with British elegance, and showcasing the power of women through different styles of design. London Fashion Week showcases the innovative spirit and pursuit of diversity in the fashion industry, bringing new insights and directions for the development of the fashion industry.

  • Paris Fashion Week -- Recommended Womenswear Brand

    2024-03-11 61928

    Paris Fashion Week -- Recommended Womenswear Brand

    In the spring of 2024, Paris Fashion Week once again became the focus of the global fashion industry. From February 26th to March 5th, multiple internationally renowned brands and emerging designers showcased their new autumn/winter 2024-2025 ready to wear products at this grand event. Famous brands such as Louis Vuitton, Chanel, Herm è s, Alexander McQueen, Saint Laurent, and Givenchy, as well as Chinese designers such as Dawei, Chen Peng, Uma Wang, Rui, Didu, Shiatzy Chen, and Ruohan, have all brought their unique collections. Designers not only showcase diverse styles and trends from practicality to vacation style, from classic retro to modernism, but also take high-end custom fashion to new heights, presenting a highly creative visual feast. This fashion week not only showcases the innovation and diversity of the fashion industry, but also once again proves Paris' position as the fashion capital.

  • LE NOIR -- The Women's Runway Analysis of Valentino

    2024-03-08 22672

    LE NOIR -- The Women's Runway Analysis of Valentino

    Valentino released the 2024 autumn/winter collection at Paris Fashion Week. Creative Director Pierpaolo Piccioli has chosen to define black through a new perspective, reimagining the brand's iconic elements of roses, pleats, embroidery, lace, etc., and using Valentino's unique Altorilievo three-dimensional floral technique to give velvet a sculptural texture. The combination of sheer material and ruffled edges is like a flowing shadow, injecting rebellious genes into romance and expressing the vitality of black in layers.

  • Environmental Relaxation -- The Womenswear Analysis of Stella McCartney

    2024-03-07 21459

    Environmental Relaxation -- The Womenswear Analysis of Stella McCartney

    Smokehouse Creek fire raging in the Pan American Plains of Texas, scientists warn of Atlantic warming, designer Stella McCartney. I am concerned about this, but I still maintain an optimistic attitude. In this big show, recycled materials, vegetarian alternatives and other materials are used as clothing fabrics, and environmental concepts are expressed through designs such as jeans with built-in ecological imitation leather pants and vests printed with the lyrics of "Mother Earth Manifesto". Although none of these can save Mother Earth, wearing and supporting Stella McCartney may help spread the upcoming environmental issues. Stella McCartney's 2024 winter collection is not just a new season of fashion, but also a message from Mother Earth, declaring Stella's urgent determination to speak for Earth.

  • Vacation Style -- The Women's Runway Analysis of CHANEL

    2024-03-07 37329

    Vacation Style -- The Women's Runway Analysis of CHANEL

    The CHANEL 24/25 autumn/winter collection draws inspiration from the romantic seaside city of Dover and pays tribute to the love story that began in Dover - the movie "A Man and a Woman.". Dowell Wooden Road, Horizon, Off Season Beach. This season is full of the atmosphere of Dover and its scenery, featuring thick sailor sweaters and knitwear, silk shirts, ruffled low cut tops, and jumpsuits. Exquisite pajamas remind people of gentle waves and gentle breeze. The romantic long silhouette imagined by Virginia Viard uses the constantly changing colors of the Dover sky and brown and gold wire fabrics, presenting a vibrant or soft tone.

  • Vertical & Horizontal Dimensions -- The Women's Runway Analysis of Miu Miu
    Hot

    2024-03-07 57762

    Vertical & Horizontal Dimensions -- The Women's Runway Analysis of Miu Miu

    This season, Miuccia Prada draws inspiration from the dimensions of life, presenting the Miu Miu 2024 autumn and winter collection. The clothing changes reflect individual evolution, which is both personal and universal. Time passes by, and clothing reflects different moments of life - they blend into the same clothing, just like the multiple memories of each person's self that are cherished in their hearts. Opposition and memory resonate in clothing materials and configurations. The Miu Miu 2024 autumn/winter collection is not only a fashion showcase, but also an expression of emotions. Each piece of clothing is cleverly designed through materials and configurations, conveying personal stories and emotions. They are symbols of identity, showcasing the multifaceted and complex nature of individuals. This series evokes resonance in people's clothing and moments, allowing everyone to find their resonance within it.

  • Melodies of Graceland -- The Women's Runway Analysis of Elie Saab

    2024-03-06 18643

    Melodies of Graceland -- The Women's Runway Analysis of Elie Saab

    Elie Saab's 24/25 autumn/winter collection features "Melodies of Graceland" as the theme, inspired by Elvis Presley's music and his ex-wife Priscilla Presley's style. These elements not only pay tribute to classics, but also reflect modern fashion. This season's design shines on stage with delicate volume, selected materials, and intricate details. The luxurious beaded Paisley pattern shines brightly on wool cloaks and crepe tops, while the addition of long tassels adds a touch of rural charm. The displayed works cover daily attire and evening gowns, each exuding the unique charm of Elvis Presley. The fine stickers on the tight velvet cocktail dress, the sheer tight corset, and the lace embroidery on the V-neck all showcase unparalleled beauty.

  • Desert Journey -- The Women's Runway Analysis of Bottega Veneta
    Hot

    2024-02-29 24460

    Desert Journey -- The Women's Runway Analysis of Bottega Veneta

    Ending the global journey of spring and summer, Bottega Veneta24/25 autumn/winter collection has embarked on a journey of "rebirth". A trip in the southern desert of Italy inspired creative director Matthieu Blazy's creative inspiration for this season. Despite the arid climate and harsh living conditions, the flowers blooming in the desert and the snakes living here still have strong vitality, and this new force has touched Matthieu Blazy. The rhythmic and stunning "flower" leather pleated skirt created by laser cutting technology has become a symbol of the flower of desolation; The element of snakes can also be seen everywhere, from handbags wrapped around snake shaped leather ropes to iconic spiral enamel earrings; The flame print, as it walks, is like a dancing flame, presenting a BV like dynamic beauty, representing the resilience after being reborn from the fire.

  • Retro Elegance -- The Women's Runway Analysis of Christian Dior

    2024-02-29 21459

    Retro Elegance -- The Women's Runway Analysis of Christian Dior

    This season, Chiuri will feature "Miss Dior" as the theme. These words appear prominently in her 24/25 autumn/winter collection in handwritten style, but what looks like graffiti ultimately proves to be different. As she explained at the press conference, this is an enlarged version of the Christian Dior archive logo, a hand-painted advertising artwork created for the opening of the now forgotten "Miss Dior" boutique in 1967.

  • Silhouette Shaping -- The Women's Runway Analysis of Jil Sander

    2024-02-28 27021

    Silhouette Shaping -- The Women's Runway Analysis of Jil Sander

    In the Jil Sander 2024 autumn/winter collection, Luke and Lucie Meier break away from the previous sharp concept, soften the lines and contours of the clothing, and use [silhouette shaping] as the keyword of this season, emphasizing the sense of coverage in the shoulder and sleeve design of suits, jackets, and cloaks. Quilted, tassels, lace hollowed out, sequins, jacquard patterns and other palace style decorations break the traditional minimalist style and add a touch of fun to clothing. This season deviates from Jil Sander's iconic minimalism of the 1990s and instead chooses curves and smooth lines that run through the entire process. The trendy set with vibrant hues such as red, celadon green, and purple brown sets the tone, creating a sharp contrast with other dark neutral colors. This series deviates from Jil Sander's iconic minimalism of the 1990s and instead chooses curves and smooth lines that run through the entire collection. The trendy sets with vibrant hues such as red, celadon green, and chocolate brown set the tone, contrasting sharply with the gloomy tones popular elsewhere. The cape coat with an infinite hem further emphasizes the theme of softness and envelopment.

  • Italian Modern -- The Women's Runway Analysis of Gucci

    2024-02-27 35071

    Italian Modern -- The Women's Runway Analysis of Gucci

    The GUCCI 24/25 Autumn/Winter collection is Sabato De Sarno's second answer sheet since taking office. From the previous season until now, De Sarno has been using a color game as one of his symbols, with the first series of Rosso Ancora red continuing into this season. However, this season, more gorgeous decorations from formal attire are used on coats, jackets, and cardigans, or evening style tailoring is integrated into dresses, blending pure evening style with outerwear dominated daily wear, bringing a series of items that subvert daily wear.

  • Instinctive Romance -- The Women's Runway Analysis of PRADA

    2024-02-26 52048

    Instinctive Romance -- The Women's Runway Analysis of PRADA

    Instinctive attraction to history. The Prada 2024 autumn/winter collection was designed in collaboration with Miuccia Prada and Raf Simons, blending fashion with historical fragments, exploring the concept of beauty, and exploring the contemporary world composed of memory. It contains a romantic sentiment towards the past.This season incorporates some historical design elements, such as 1960s style dresses adorned with bows and synthetic fur, as well as jackets printed with the letters P and number 13, paying tribute to Prada's founding in 1913. These designs not only showcase a romantic nostalgia for the past, but also demonstrate the brand's historical heritage.

  • New York Fashion Week -- Recommended Womenswear Brands
    Hot

    2024-02-21 32549

    New York Fashion Week -- Recommended Womenswear Brands

    As the earliest show of the 2024 Fall/Winter Fashion Week, over 70 brands made their appearances. This season's women's fashion show showcased qualities such as exploration, collision, fusion, and the return to essence, with New York's unique innovation providing a more vibrant stage for fashion brands. Each brand focused on five key themes: exploring silhouettes, 90s retro, layered mix-and-match, timeless style, and practical essence. The blending of external social value and inner life became the highlight of New York Fashion Week, while the new frontier of modern and retro collision allowed the innovation of this fashion week to fully blossom.

  • Aesthetic Essence -- The Haute Couture Runway Analysis of Christian Dior

    2024-02-01 55291

    Aesthetic Essence -- The Haute Couture Runway Analysis of Christian Dior

    On January 22nd Beijing time, Maria Grazia Chiuri, the creative director of Christian Dior women's wear, unveiled the 2024 spring/summer haute couture collection at the Rodin Museum in Paris. This season, Maria collaborated with artist Isabella Ducrot, using a diverse artistic strategy to deeply interpret and creatively reinterpret the brand's unique "spiritual" aesthetic. With her keen artistic insight, the creative director delved into and extracted the aesthetic essence imbued in traditional craftsmanship, ingeniously integrating it into this season's haute couture to reveal the profound interaction and dialogue between the essence of fashion, exquisite craftsmanship, and the spirit of the times.

  • Urban Light Commuting -- The Analysis of LILY The Benchmark Business Womenswear Brand

    2024-01-22 28212

    Urban Light Commuting -- The Analysis of LILY The Benchmark Business Womenswear Brand

    The POP market research team conducted a comprehensive analysis of the LILY 23 Winter&24 Early Spring series in this issue, covering four key modules: brand dynamics, offline new product analysis, December online new product data analysis, and offline new product design details analysis. Please refer to the following text for details

  • The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    2023-12-30 27359

    The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.

  • Contradiction and Coexistence -- The Analysis of DAZZLE The Benchmark Womenswear Brand

    2023-12-26 28485

    Contradiction and Coexistence -- The Analysis of DAZZLE The Benchmark Womenswear Brand

    The POP market research team in this issue conducted a comprehensive analysis of the 2023 Winter Series of DAZZLE, covering four key modules: brand dynamics, offline new product analysis, online new product data analysis from November to December, and offline new product design details analysis. Please refer to the following text for details.

  • Elegant and Luxury -- The Analysis of Zara The Benchmark Womenswear Brand

    2023-12-26 32276

    Elegant and Luxury -- The Analysis of Zara The Benchmark Womenswear Brand

    Spanish fashion giant Zara's live broadcast revolution on the Tiktok platform has attracted wide attention. This live broadcast adopts the form of high-end catwalk, featuring "show style", hosted by supermodel You Tianyi, and attracted 1.22 million people to watch, becoming Zara's best performance on the Tiktok platform. This live broadcast adopts advanced forms, such as carefully designed live scenes and professional camera equipment, bringing consumers a refreshing experience. Although the sales of this live broadcast were slightly inferior to those of offline physical stores, it received a positive response from the audience, bringing a new interpretation to this previously underestimated live broadcast and thus ushering in the 3.0 era of live streaming.

  • Conversation with Manchester -- The Women's Runway Analysis of CHANEL

    2023-12-14 74991

    Conversation with Manchester -- The Women's Runway Analysis of CHANEL

    On December 8, 2023 (Beijing time), CHANEL held the 2023/24 Advanced Handicraft Workshop Series Conference in Manchester, England. The iconic twill soft woolen fabric became the protagonist of this season, but was created with more vibrant and fashionable cutting, contours, and matching methods. CHANEL has almost covered all color schemes this season, from red to purple, covering a wide range and becoming a major highlight of the season.

  • The Data Analysis of Womenswear E-Commerce

    2023-12-13 39560

    The Data Analysis of Womenswear E-Commerce

    Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (women's clothing) has been compiled. The content of the list is mainly based on product and style dimensions, and summarized as follows: trendy nerd style, Dirty fit style, ABG spicy girl style, Korean style coat windbreaker, half zipper design sweater, corduroy wide leg pants and other hot search content.

  • Quiet Luxury -- The Comprehensive Analysis of Womenswear Designer Brand

    2023-12-12 25633

    Quiet Luxury -- The Comprehensive Analysis of Womenswear Designer Brand

    Quiet luxury style women's clothing is a fashion style combining simplicity, Korean fashion and luxury elements. Emphasis is placed on simplicity and cleanliness in application, with simple lines and cuts as the main focus, incorporating some luxurious elements such as sequin decoration and luxurious fabrics. Paired with Korean popular elements such as fashion waistband design, pleats, tie ups, wrap ties, etc., each item has a youthful, fashionable, and personalized design. Accessories such as metal decorations and exquisite handbags can be chosen to enhance the overall sense of luxury. Brand recommendations: KINDERSALMON, Gabriel Lee, Source Unknown, RECTO, Rejina Pyo, Le17 September, and FACE NONE.

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