Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
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2023-12-07 26894
Data Analysis of Tiktok E-Commerce Womenswear in November
According to the proportion of sales of Tiktok women's wear category in November, trousers are the category with the highest sales, accounting for 20.73%. Following closely behind is the down jacket category, accounting for 13.72%. Woolen jackets and short jackets account for 7.38% and 3.94% respectively. This data reflects that in November, Tiktok users had a strong demand for pants, down coats and overcoats, while short coats and suits also maintained a high degree of attention.
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2023-11-20 19986
Relaxation and Minimalism -- The Analysis of RUOHAN The Womenswear Designer Brand
RUOHAN is a women's clothing brand of the same name founded by Nie Ruohan, a fashion designer who graduated from Parsons School of Design, in March 2021. The design is innovative, with excellent fabrics, precise and slim cutting, and a neutral style. Every detail showcases the essence of minimalism. The theme of the RUOHAN 2023 Autumn/Winter series is "Invisible Form", using soil as a conceptual metaphor to return to the original function of clothing and explore the essence of clothing's existence. All clothing in this series starts from a square sketch and is deconstructed and cut. Visualize the intangible clothing in a regular manner. 2D to 3D, planar to three-dimensional. This season, we use a warm off white color scheme to create sculptural texture folds through the design of structural cutting and the drape properties of the fabric itself.
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2023-10-12 42182
Artistic Journey -- The Analysis of EP YAYING The Benchmark Womenswear Brand
The EP YAYING 2023 Autumn/Winter Collection is centered around clothing, touching distant Eastern imagery and drawing inspiration from the dazzling moments in the cultural river. It awakens contemporary awareness of the beauty of the East, deeply rooted in genes, and gives new vitality to traditional culture. In addition, on the occasion of the 35th anniversary of the brand's establishment, Yaying plans a nomadic journey of sustainable fabrics, launching the yak velvet series, and jointly creating "the beauty of nature" and "the beauty of China".
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2023-10-09 18186
Modern Retro -- The Analysis of EENK The Womenswear Designer Brand
The founder of EENK is Korean designer Hyemee Lee. The brand philosophy seeks to create a confident and calm temperament and a fashion attitude that returns to essence. Hyemee Lee believes that fashion has no boundaries, and she prefers to project her experiences as a woman in life through clothing. From this, it can be seen that EENK's clothes are practical and can highlight the elegant and cute characteristics of women. EENK has launched the 'The Letter Project', a unique collection of single item designs that extract their initial letters through corresponding keywords and publish them in alphabetical order. EENK's new autumn and winter 2023 products still feature a modern retro style, with simple and elegant cutting, while maintaining a soft and high-end feel.
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2023-09-19 59683
French Style -- The Comprehensive Analysis of Luxury Brand
French style draws on the gentle romanticism of traditional French aesthetics and incorporates the casual and elegant elements of minimalism, while retaining the texture and details of the vintage atmosphere. It blends classic and modern elements, showcasing a carefree attitude towards life.
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2023-02-20 20087
Urban Geometry -- The Menswear Runway Analysis of Etro
De Vincenzo’s Etro takes to Milan Fashion Week to present its Fall/Winter 2023 collection. The Italian label finds a new direction saturated in ‘70s codes, and it happens to be the perfect vision for a brand shake-up. Merino wool made up numerous opening looks, with jumpers and cardigans shaping a relaxed, casual identity for the House. Those garments incorporated muted palettes and geometric shapes, leather buttons and soft details — shoulders curved naturally, hems fell below the waist, and everything screamed “comfort.”
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2023-02-07 52428
The Oasi of Cashmere -- The Menswear Runway Analysis of Zegna
Zegna Winter 2023 collection closed out the Milan Men’s Fashion Week with a perfect finale show. Themed “The Oasi of Cashmere”, the winter fashion show offered five gray pieces, iconic Oasi Cashmere and related products to deepen the sustainable approach of Zegna Oasi. The discovery of more material possibilities rebuilds the cashmere menswear. The tension of silhouette better expresses the relaxing design and youthful attitude of designer.
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2022-12-21 45854
Fashion Trends -- The Analysis of ZARA The Menswear Brand
Zara is one of the best-known global fashion brands, with more than 2,000 stores around the world. The chain is owned by Inditex, a Spanish retail conglomerate that operates seven other brands.
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2022-11-17 78560
2022 Double 11 Shopping Festival Data Analysis of Womenswear
2022 Double 11 Shopping Festival Data Analysis of Womenswear
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2022-11-11 74558
Passionate Modern -- The Analysis of Christian Dior The Luxury Womenswear Brand
For the Dior Cruise 2023 line, Maria Grazia Chiuri chose Seville as her new location and source of inspiration. Infused with the city’s multifaceted creativity and priceless heritage, the silhouettes dreamed up by the Creative Director are revealed in captivating pictures created by Laura Sciacovelli.
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2022-11-04 38425
Remain True to Minimalism -- The Analysis of Jil Sander The Luxury Menswear Brand
Remain True to Minimalism -- The Analysis of Jil Sander The Luxury Menswear Brand
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2022-10-18 22030
Stable & Elegance -- The Analysis of Herno The Commercial Menswear Brand
Herno Fall/Winter 22/23 collection still continues the Italian heritage of the brand. Traditional crafts and modern technologies integrate outdoor elements into the collection to develop functional everyday wear. Down jacket is still the staple in this season. Creative styles and fabrics are joined by classic cuts to inherit the elegance of Herno and interpret the modernization of apparels.
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2022-09-30 78873
Phenomenon Communication -- The Analysis of ADER error The Designer Brand
ADER was founded in 2014 and is a brand based on fashion and expresses cultural communication. What makes ADER ERROR shine is its unique and premium design and style. The distinctive brand features and style make it always stand out. The picturesque literary temperament, coupled with the new trendy and retro theme, makes it quickly occupy the trendy market. Even the shooting style of the models on the official website is also unique.
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2022-05-16 18292
Avant-Première -- The Analysis of Maison Margiela The Menswear Designer Brand
John Galliano has recently unveiled his Maison Margiela Resort Spring/Summer 2022 collection. This season, Galliano re-invents the slouchy silhouette with an expansive range of outerwear. At a glance, the collection is filled with an overwhelming number of coats, right for any occasion. Whether it is for formalwear or the countryside rainy weather, the pieces excite the tactile and visual senses with their soft yet structured silhouettes. Galliano’s effortlessly chic aesthetic is prominent throughout the spring clothes, or as the house prefers to call it the Avant-Premiere line.
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2022-04-12 67316
Diverse Layers -- The Womenswear Runway Analysis of 3D Embellished Fabric
3D embellished fabrics occupy a larger proportion on A/W 22/23 runway shows. Valentino’s 3D fringes, flowers and sequined embroideries lead the fashion trend. In the boom of technology, futuristic embellishments are also noteworthy. This report focuses on the trend of shiny sequins, virtual technology, feather fringes and extravagant embellishments.
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2022-02-24 65932
Post-pandemic Self-expression -- The Menswear Runway Analysis of Jil Sander
The creative directors of Jil Sander - Lucie and Luke Meier present collections that focus on ourselves. They provide methods and freedom for individuals to complete themselves in an appreciated way. Every piece made of fine wool and silk is the symbol of one’s own. Comfort is the keyword. Soft overcoat is combined with leather neck and contrast shearling. Diverse knitwear reflects people’s desire for warmth and comfort. The astrological sign embroidered on shirts, trench coats, and overcoats is the invitation from Lucie and Luke Meier.
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2022-01-18 71687
A Path Worth Taking – The Menswear Runway Analysis of Zegna
F/W 22/23 men’s collection was the debut after Zegna dropping “Ermenegildo” from its original name. The artistic director Alessandro Sartori drew inspirations from roads and created a new collection: ‘A Path Worth Taking’. The Zegna road originates in the mountains, and crosses Oasi Zegna, the free-access natural territory in Piedmont, Northern Italy, also known as 232. Designer explored the contemporary fashion in a gentle yet firm way. The practical, comfortable, and alternative wardrobe redefined the traditional formal wear and underlined the seamless connection between indoor and outdoor lives.
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2022-01-05 21491
Urban Leisure -- The Brand Analysis of TIME HOMME The Menswear Designer Brand
TIME HOMME is a menswear line released by Korean HANDSOME Group in 2000. Focusing on the consumers from 25 to 35-year-old, its delicate silhouette in tailored suits and mixture of soft luxury material in modern casual style interpret the futuristic modernity.
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2021-12-31 40864
Fun Factors -- The Analysis of J.W.Anderson The Menswear Designer Brand
Northern Irish designer Jonathan Anderson established JW Anderson in 2008. At first an elaborate collection of accessories quickly attracted attention, enabling the fledgling label to show on-schedule during 2008's London Fashion Week.Its unique design aesthetic offers a modern interpretation of masculinity and femininity by creating thought-provoking silhouettes through a conscious cross-pollination between menswear and womenswear elements. This idiosyncratic perspective, which earned the label a cult following, prompted JW Anderson to present a women's capsule collection in 2010.
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2021-11-22 84333
Warm Winter -- PETITE MIEUX The Korean Designer Brand
The Korean kidswear brand PETITE MIEUX is committed to developing simple yet complex, natural yet smart pieces. The brand combines its own mindset with characteristics of adults' wear to create lovely and sweet vacation looks.
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2021-11-20 74734
Delicate Lifestyle -- The Comprehensive Analysis of Korean Designer Brands
Independent designer brands have already become a mainstream in the market, and those niche brands from Korea are now affecting the fashion trend on a global scale. Some potential labels with not too much fame draw the attention of the niche fashion world and fashion bloggers. The strong momentum of the benchmark brand We11Done leads the trend. The main styles of Korean designer brands: mature minimalism, street fashion, and sweet girls. Clothing that celebrities wear is the most popular, while these high-quality products with personality can also attract loyal consumers.
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2021-09-16 33167
The Simplicity That Surpasses Complexity -- The Analysis of Bottega Veneta The Luxury Menswear Brand
In the latest A/W 21/22 collection if Bottega Veneta, 'Salon 02', the creative director Daniel Lee created a crazy and free wardrobe for the public. Fusing cold sexual appeal with bloated lines, the complexity built simple pictures. Inspired by the private display in the golden age of haute couture, photographer Tyrone Lebon was teamed up with Freja Beha Erichsen, Fernando Cabral and Yoonmi to present a cool and straight shooting style. Ostrich feathers, bright glass and leather were all used to interpret the graceful attitude of youth.
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2021-09-08 70035
Dreams Come True -- Paade Mode The Designer Kidswear Brand
Established in 2011 as a family run kidswear brand, today Paade Mode has become one of the leading brands in slow-fashion across Northern Europe selling in more than 20 countries. A conceptual and trendy brand that promises an edgy, tailored high street look, where casual is mixed with contemporary luxury and elegance. Paade Mode is the mirror of kids imagination and dreams where everything is possible.
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2021-07-27 64610
French Romance -- The Famous Kidswear Brand Bonpoint
The fashion label Bonpoint was founded by Marie France Cohen in 1975. Its design department maintains the historical tradition of Paris haute couture. The concept of luxury kidswear has been well-known on a world scale. Through bold imagination, delicate tactility and rich details, Bonpoint integrates happiness into our daily life. The comfortable clothing of children allows them to be free to explore the world.