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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Outerwear -- The Comprehensive Analysis of Men's Runway

    2024-03-18 5915

    Outerwear -- The Comprehensive Analysis of Men's Runway

    This report provides a comprehensive analysis of men's jackets on the 24/25 autumn/winter runway, including jackets, coats, and suits. This season's styles mainly include street trendy signs, urban business, retro leisure, outdoor sports, and other styles; Details focus on multi-faceted stitching, improved front plackets, and modular pockets; The craftsmanship mainly focuses on luxurious heavy industry decoration, such as nail beads, sequins, and rivets; In addition, workwear jackets, pilot jackets, shirt style jackets, knee length coats, and fake two-piece suits are the directions worth paying attention to.

  • LE NOIR -- The Women's Runway Analysis of Valentino

    2024-03-08 9878

    LE NOIR -- The Women's Runway Analysis of Valentino

    Valentino released the 2024 autumn/winter collection at Paris Fashion Week. Creative Director Pierpaolo Piccioli has chosen to define black through a new perspective, reimagining the brand's iconic elements of roses, pleats, embroidery, lace, etc., and using Valentino's unique Altorilievo three-dimensional floral technique to give velvet a sculptural texture. The combination of sheer material and ruffled edges is like a flowing shadow, injecting rebellious genes into romance and expressing the vitality of black in layers.

  • Vacation Style -- The Women's Runway Analysis of CHANEL

    2024-03-07 19533

    Vacation Style -- The Women's Runway Analysis of CHANEL

    The CHANEL 24/25 autumn/winter collection draws inspiration from the romantic seaside city of Dover and pays tribute to the love story that began in Dover - the movie "A Man and a Woman.". Dowell Wooden Road, Horizon, Off Season Beach. This season is full of the atmosphere of Dover and its scenery, featuring thick sailor sweaters and knitwear, silk shirts, ruffled low cut tops, and jumpsuits. Exquisite pajamas remind people of gentle waves and gentle breeze. The romantic long silhouette imagined by Virginia Viard uses the constantly changing colors of the Dover sky and brown and gold wire fabrics, presenting a vibrant or soft tone.

  • Vertical & Horizontal Dimensions -- The Women's Runway Analysis of Miu Miu
    Hot

    2024-03-07 30144

    Vertical & Horizontal Dimensions -- The Women's Runway Analysis of Miu Miu

    This season, Miuccia Prada draws inspiration from the dimensions of life, presenting the Miu Miu 2024 autumn and winter collection. The clothing changes reflect individual evolution, which is both personal and universal. Time passes by, and clothing reflects different moments of life - they blend into the same clothing, just like the multiple memories of each person's self that are cherished in their hearts. Opposition and memory resonate in clothing materials and configurations. The Miu Miu 2024 autumn/winter collection is not only a fashion showcase, but also an expression of emotions. Each piece of clothing is cleverly designed through materials and configurations, conveying personal stories and emotions. They are symbols of identity, showcasing the multifaceted and complex nature of individuals. This series evokes resonance in people's clothing and moments, allowing everyone to find their resonance within it.

  • Melodies of Graceland -- The Women's Runway Analysis of Elie Saab

    2024-03-06 6797

    Melodies of Graceland -- The Women's Runway Analysis of Elie Saab

    Elie Saab's 24/25 autumn/winter collection features "Melodies of Graceland" as the theme, inspired by Elvis Presley's music and his ex-wife Priscilla Presley's style. These elements not only pay tribute to classics, but also reflect modern fashion. This season's design shines on stage with delicate volume, selected materials, and intricate details. The luxurious beaded Paisley pattern shines brightly on wool cloaks and crepe tops, while the addition of long tassels adds a touch of rural charm. The displayed works cover daily attire and evening gowns, each exuding the unique charm of Elvis Presley. The fine stickers on the tight velvet cocktail dress, the sheer tight corset, and the lace embroidery on the V-neck all showcase unparalleled beauty.

  • Streetwear Fashion -- The Comprehensive Runway Analysis of Menswear

    2024-03-05 11606

    Streetwear Fashion -- The Comprehensive Runway Analysis of Menswear

    24/25 autumn/winter men's fashion runway comprehensive trend, exploring new ways of fashion for men's street fashion styles. Street fashion signs are a style that integrates street culture, trendy elements, and fashion design. Inspired by street culture, music, art, and other fields, their unique design style highlights brand characteristics and trendy attitudes, making them a fashion choice for young people to pursue individuality and express their attitudes. The 24/25 autumn/winter men's fashion runway includes trendy hip-hop, fun and creative, casual street, avant-garde, rock punk, and Dirty Fit styles.

  • Retro Fashion -- The Comprehensive Runway Analysis of Men's Denim (Part One)
    Hot

    2024-02-29 5467

    Retro Fashion -- The Comprehensive Runway Analysis of Men's Denim (Part One)

    At this season's Men's Wear Week, denim clothing presented a brand new look, combining elements of retro and modern, practicality and fashion. Based on the concept of sustainable development and innovation, designers will showcase unprecedented creativity and individuality in the cutting, fabrics, details, and colors of denim clothing. By exploring the core of denim culture and combining it with contemporary aesthetic trends, the denim category showcased its unique charm at this season's fashion week.

  • Young Commuter -- The Analysis of Men's Street Styles

    2024-02-29 2414

    Young Commuter -- The Analysis of Men's Street Styles

    With the transformation of workplace culture, traditional formal wear no longer completely dominates the scene. The dressing style of modern young professionals tends towards casual fashion and diversity, offering more choices and variations for urban youth. French casual, stylish mix-and-match, Clean Fit, and Japanese retro styles bring fresh and eye-catching looks to workplace dressing, showcasing the unique charm and personality of the new generation of professionals with modern and humorous fashion styles.

  • Overcoat -- The TOP Ranking of Womenswear

    2024-02-28 16795

    Overcoat -- The TOP Ranking of Womenswear

    Based on the user download data of POP in February, the analysis of the top 100 women's overcoats shows that in the past month, the focus of the overcoat market has mainly been on the new Chinese and simple European styles; especially, the attention to the new Chinese style has significantly increased. In terms of design, the shirt-style silhouette has become more popular, and the popularity of edge decorations in details has also increased.

  • Contemporary Elegance -- The Men's Runway Analysis of Givenchy

    2024-02-21 12342

    Contemporary Elegance -- The Men's Runway Analysis of Givenchy

    The inspiration comes from the gentlemanly temperament of founder Hubert de Givenchy, and the series is a microcosm of the founder's gentlemanly philosophy. The series reinterprets the white shirt and workwear that Hubert de Givenchy once wore, blending elegance with everyday items while still exuding a certain Parisian fashion vibe, creating layers for this imagined gentleman.

  • New York Fashion Week -- Recommended Womenswear Brands
    Hot

    2024-02-21 24012

    New York Fashion Week -- Recommended Womenswear Brands

    As the earliest show of the 2024 Fall/Winter Fashion Week, over 70 brands made their appearances. This season's women's fashion show showcased qualities such as exploration, collision, fusion, and the return to essence, with New York's unique innovation providing a more vibrant stage for fashion brands. Each brand focused on five key themes: exploring silhouettes, 90s retro, layered mix-and-match, timeless style, and practical essence. The blending of external social value and inner life became the highlight of New York Fashion Week, while the new frontier of modern and retro collision allowed the innovation of this fashion week to fully blossom.

  • Color Narration -- The Menswear Runway Analysis of Valentino

    2024-01-30 6943

    Color Narration -- The Menswear Runway Analysis of Valentino

    Valentino, who returned to Paris Men's Fashion Week after a 4-year absence, is the creative director Pierpaolo Piccioli, who has always been good at telling stories through color. This season, with the theme "Le Ciel 20.24", she focuses on the "blue" that symbolizes masculinity, reinterpreting this color tone that represents masculinity in social inertia thinking, reflecting on, breaking, and reshaping modern masculinity. He believes that color is the most direct way of expressing emotions, and thus begins his journey of color interpretation.

  • Natural Instinct -- The Men's Runway Analysis of PRADA

    2024-01-26 20453

    Natural Instinct -- The Men's Runway Analysis of PRADA

    The PRADA 24/25 AW series, jointly designed by Miuccia Prada and Raf Simons, features the theme of "Human Nature". The runway is designed by AMO, a research studio under the OMA Metropolitan Architects firm led by the legendary architect Rem Koolhaas. The office setting is juxtaposed with the natural landscape in the same space, showcasing the opposition and unity between two coexisting worlds, exploring the true essence of human nature, natural instincts, and emotional demands. The rotation of the four seasons and changes in weather are all natural masterpieces, rather than artificially created illusory realities. No matter where you are, clothing reflects the concepts of environment and season, reflecting people's feelings towards outdoors and nature. It expresses the desire to go out and experience the world in the most straightforward way.

  • Passionate Speed -- The Menswear Runway Analysis of MSGM

    2024-01-22 7405

    Passionate Speed -- The Menswear Runway Analysis of MSGM

    This season, Massimo Giorgetti, the creative director of MSGM, has made speed the theme of the runway and raised a series of questions: Is time faster than motorcycles? Subway, technology, do we really need that fast speed? He set up the runway at the Porta Venezia station on the Milan red subway line and paired it with fast-paced music to make a straightforward comment on the rush of life. Under the theme of speed, the brand collaborates with Franco Albini, the architect of Milan Metro Line 1, and his foundation. At the same time, MSGM, which has always been closely connected to art, collaborates with Portuguese artist Tiago Alexandre, who also focuses on the topic of speed, in this series.

  • Urban Light Commuting -- The Analysis of LILY The Benchmark Business Womenswear Brand

    2024-01-22 25053

    Urban Light Commuting -- The Analysis of LILY The Benchmark Business Womenswear Brand

    The POP market research team conducted a comprehensive analysis of the LILY 23 Winter&24 Early Spring series in this issue, covering four key modules: brand dynamics, offline new product analysis, December online new product data analysis, and offline new product design details analysis. Please refer to the following text for details

  • The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    2023-12-30 22703

    The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.

  • Quiet Luxury -- The Comprehensive Analysis of Womenswear Designer Brand
    Hot

    2023-12-12 22003

    Quiet Luxury -- The Comprehensive Analysis of Womenswear Designer Brand

    Quiet luxury style women's clothing is a fashion style combining simplicity, Korean fashion and luxury elements. Emphasis is placed on simplicity and cleanliness in application, with simple lines and cuts as the main focus, incorporating some luxurious elements such as sequin decoration and luxurious fabrics. Paired with Korean popular elements such as fashion waistband design, pleats, tie ups, wrap ties, etc., each item has a youthful, fashionable, and personalized design. Accessories such as metal decorations and exquisite handbags can be chosen to enhance the overall sense of luxury. Brand recommendations: KINDERSALMON, Gabriel Lee, Source Unknown, RECTO, Rejina Pyo, Le17 September, and FACE NONE.

  • The Data Analysis of Menswear E-Commerce Products
    Hot

    2023-12-12 28668

    The Data Analysis of Menswear E-Commerce Products

    Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (men's clothing) has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as trendy bookworms, Dirty Fit, three proof down jackets, black new Chinese style, rebellious motorcycle style, shirt style down jacket, leather and fur integrated motorcycle suit, American style workwear pants, She Pai autumn and winter coats, and endorphin wearing.

  • The Analysis of PEACEBIRD The Benchmark Womenswear Brand

    2023-11-27 22160

    The Analysis of PEACEBIRD The Benchmark Womenswear Brand

    1. Brand changes: 2023 is not destined to be a calm year for PEACEBIRD. In 2022, it changed the growth trend during the epidemic and experienced losses for the first time since its listing. This also directly promoted the organizational change within PEACEBIRD. PEACEBIRD is also constantly adjusting its organizational structure and increasing research and development investment. However, this series of changes still requires time to validate their effectiveness. Seizing the favorable opportunity of current economic recovery and the possibility of long-term market development is the key to the future development of Taipingniao. 2. Product presentation: PEACEBIRD has high expectations for the down category in winter, and the theme of the winter runway is "down" entering a new realm. This is a brand new departure and an important measure for the brand's global strategic upgrade. Collaborate with creative forces such as domestic and foreign artists, designers, and cross-border IPs. The runway has released four new series, innovatively launching shirt style down jackets, and further enhancing product strength through research and development of insulation technology.

  • The Analysis of PEACEBIRD The Benchmark Menswear Brand

    2023-11-23 31219

    The Analysis of PEACEBIRD The Benchmark Menswear Brand

    PEACEBIRD 23/24 Autumn/Winter "Plush" enters a new realm by integrating the brand's exploration and creativity in fashion, creating a secret realm of winter inspiration. Breaking through infinite possibilities in the intersection of inspiration, the new series showcases new winter fashion inspirations and comfortable lifestyles in different styles and occasions.

  • Relaxation and Minimalism -- The Analysis of RUOHAN The Womenswear Designer Brand

    2023-11-20 18949

    Relaxation and Minimalism -- The Analysis of RUOHAN The Womenswear Designer Brand

    RUOHAN is a women's clothing brand of the same name founded by Nie Ruohan, a fashion designer who graduated from Parsons School of Design, in March 2021. The design is innovative, with excellent fabrics, precise and slim cutting, and a neutral style. Every detail showcases the essence of minimalism. The theme of the RUOHAN 2023 Autumn/Winter series is "Invisible Form", using soil as a conceptual metaphor to return to the original function of clothing and explore the essence of clothing's existence. All clothing in this series starts from a square sketch and is deconstructed and cut. Visualize the intangible clothing in a regular manner. 2D to 3D, planar to three-dimensional. This season, we use a warm off white color scheme to create sculptural texture folds through the design of structural cutting and the drape properties of the fabric itself.

  • Retro Carnival -- The Analysis of Casablanca The Menswear Designer Brand

    2023-11-03 6087

    Retro Carnival -- The Analysis of Casablanca The Menswear Designer Brand

    Charaf Tajer, a Moroccan French designer who founded the brand Casablanca in 2018, is also one of the founders of the Pigalle brand. Casablanca's unique and intimate aesthetic framework is inspired by Paris and Casablanca, supported by the rich industry experience of designers. Charaf injects its unique understanding of French style into the brand's products, integrating European precision cutting techniques with North African cultural elements, bringing a refreshing and high-quality casual sportswear. Casablanca, the eponymous city of Casablanca, not only brings a continuous source of joyful inspiration to the brand, but also establishes a light retro design tone, bringing exotic floral patterns to silk shirts and basic T-shirts. Casablanca has a unique attitude towards herself and a striking and arrogant temperament, bringing refreshing elements to a deep level of leisure style, while conveying romantic pleasure and the lazy atmosphere of Mediterranean life.

  • Modern Quiet Luxury -- The Analysis of Source Unknown The Womenswear Designer Brand

    2023-10-31 14470

    Modern Quiet Luxury -- The Analysis of Source Unknown The Womenswear Designer Brand

    Source Unknown, a designer brand from South Korea, was established in March 2020. It is a multi brand collection online store with a simple overall style and cross seasonal item combinations that combine fashion trends. Almost every week, it brings fresh and trendy items. The brand's 2023 autumn and winter series, in the trend of minimalist fashion, features warm and tactile knitted and woolen materials, detailed designs such as wrapping, pleating, off shoulder, and staggered deconstruction, combined with a large silhouette to present a series of elegant, relaxed, minimalist, and modern and elegant styling combinations, showcasing a combination of female hardness and softness.

  • Gen Z Commuter -- The Comprehensive Analysis of Women's Designer Brands

    2023-10-30 12985

    Gen Z Commuter -- The Comprehensive Analysis of Women's Designer Brands

    Generation Z, also known as the "millennials" or "post millennials", refers to the group of young people born between 1995 and 2010. For Generation Z entering the workplace, clothing plays a crucial role in balancing professional image and fashion sense, not only as a way to dress, but also as a way to showcase their individuality.Generation Z commuting, as an extension of elegant commuting as a young style, closely follows fashion trends and caters to the fashion needs of Generation Z and young modern women entering the workplace. This style is unique and combines elements of rebellion, avant-garde, and refinement, creating a distinctive and fashionable image.In this style, a perfect balance is achieved between softness and stiffness, as well as tradition and uniqueness, supporting each other. Traditional commuting items have been deconstructed and redesigned, giving them more fashionable elements and personalized design, giving them new vitality and charm in the workplace.

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