Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
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2024-03-18 6133
Outerwear -- The Comprehensive Analysis of Men's Runway
This report provides a comprehensive analysis of men's jackets on the 24/25 autumn/winter runway, including jackets, coats, and suits. This season's styles mainly include street trendy signs, urban business, retro leisure, outdoor sports, and other styles; Details focus on multi-faceted stitching, improved front plackets, and modular pockets; The craftsmanship mainly focuses on luxurious heavy industry decoration, such as nail beads, sequins, and rivets; In addition, workwear jackets, pilot jackets, shirt style jackets, knee length coats, and fake two-piece suits are the directions worth paying attention to.
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2024-03-13 5282
The Menswear Runway Analysis of Ami Alexandre Mattiussi
This season boldly presents the brand's iconic elegance, delicacy, and simplicity, showcasing the charm of day and night reversal. The sharp contour lines and exquisite cutting proportions highlight the slender shoulder and arm lines. Color options include black, gray, navy blue, brown, beige, as well as soft tones such as cream and earth. The lightweight materials and fabrics complement AMI's exquisite craftsmanship, creating fluffy, breathable, thick and soft autumn and winter clothing. Multiple mixed patterns echo the theme of day and night alternation this season.
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2024-02-29 4059
Woolen Fabric -- The Comprehensive Analysis of Men's Runway
This report analyzes the worsted and woolen fabrics mainly composed of wool blended on the 24/25 autumn/winter men's fashion show, and identifies eight key trend highlights: delicate touch, snowflake blending, retro plaid, classic patterns, multiple textures, long plush, coarse tweed, and bright silk blended. On the basis of continuing the classic texture of the previous season, we pay attention to innovative changes in details as a whole. In addition, in the application of ready to wear, cotton/down jackets and other single products made of worsted fabrics have broken through the traditional application field of woolen fabrics, expanding their thinking in outdoor scenarios. The business style that integrates outdoor thinking will become an important trend.
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2024-02-29 12291
Retro Elegance -- The Women's Runway Analysis of Christian Dior
This season, Chiuri will feature "Miss Dior" as the theme. These words appear prominently in her 24/25 autumn/winter collection in handwritten style, but what looks like graffiti ultimately proves to be different. As she explained at the press conference, this is an enlarged version of the Christian Dior archive logo, a hand-painted advertising artwork created for the opening of the now forgotten "Miss Dior" boutique in 1967.
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2024-02-28 16406
Silhouette Shaping -- The Women's Runway Analysis of Jil Sander
In the Jil Sander 2024 autumn/winter collection, Luke and Lucie Meier break away from the previous sharp concept, soften the lines and contours of the clothing, and use [silhouette shaping] as the keyword of this season, emphasizing the sense of coverage in the shoulder and sleeve design of suits, jackets, and cloaks. Quilted, tassels, lace hollowed out, sequins, jacquard patterns and other palace style decorations break the traditional minimalist style and add a touch of fun to clothing. This season deviates from Jil Sander's iconic minimalism of the 1990s and instead chooses curves and smooth lines that run through the entire process. The trendy set with vibrant hues such as red, celadon green, and purple brown sets the tone, creating a sharp contrast with other dark neutral colors. This series deviates from Jil Sander's iconic minimalism of the 1990s and instead chooses curves and smooth lines that run through the entire collection. The trendy sets with vibrant hues such as red, celadon green, and chocolate brown set the tone, contrasting sharply with the gloomy tones popular elsewhere. The cape coat with an infinite hem further emphasizes the theme of softness and envelopment.
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2024-01-19 12343
Pioneering Urban -- The Analysis of LOW CLASSIC The Womenswear Designer Brand
LOW CLASSIC was founded in South Korea in 2009 by three designers in partnership. Minimalism is the foundation of the brand, and practicality is the core of the brand. The product design combines avant-garde and practicality, emphasizing elite fashionable and neat dressing. Its latest 23/24 autumn/winter collection continues to be suitable for contemporary women's diverse lifestyles, creating an elite avant-garde urban style. In the series, the color scheme is the key, while the gray scheme is popular and popular among consumers. The layered and mixed design focuses on avant-garde, sexy, modern, and cool visual expressions; The sharp cut suits and windbreakers present a modern and fashionable charm, and the artistic retro color scheme brings a warm and fashionable attribute to winter styling. This report will focus on analyzing the highlights of the new product.
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2023-12-18 6220
Smart Commuting -- The Analysis of MARRON EDITION The Womenswear Designer Brand
MARRON EDITION, a creative design team from South Korea, was founded through cross-border collaboration. Its design style is classic and minimalist, free from the constraints of fashion. It is concise, versatile, and comfortable, aiming to create practical and fashionable designs that are in line with real life situations, interpreting the brand's attitude. The latest 23/24 autumn/winter collection still revolves around minimalist and elegant commuting, with products dedicated to creating a textured outfit that caters to contemporary girls for multiple occasions and emotions on a comfortable basis. The pink color scheme, bow and other elements, as well as the design of core items such as suits and coats, interpret the aesthetic characteristics of daily refinement and classic comfort, emphasizing versatile daily attributes. This report will focus on analyzing the highlights of the new product.
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2023-12-07 26317
Data Analysis of Tiktok E-Commerce Womenswear in November
According to the proportion of sales of Tiktok women's wear category in November, trousers are the category with the highest sales, accounting for 20.73%. Following closely behind is the down jacket category, accounting for 13.72%. Woolen jackets and short jackets account for 7.38% and 3.94% respectively. This data reflects that in November, Tiktok users had a strong demand for pants, down coats and overcoats, while short coats and suits also maintained a high degree of attention.
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2023-10-27 57984
Gorgeous Rock -- The Analysis of MO&CO. The Benchmark Womenswear Brand
The POP market research team conducted a survey on MO&Co The 2023 Winter Series conducted a comprehensive analysis, covering four key modules: brand dynamics, offline new product analysis, September online new product data analysis, and offline new product design details analysis. Please refer to the following for details.
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2023-10-11 37910
The Comprehensive Analysis of Women's Fashion Week Street Style
The 2024 Spring/Summer Fashion Week presented a diverse range of fashion trends. In addition to the runway shows, street fashion during Fashion Week showcased various styles. From the previous article mentioning Millennial Spice, Trendy High Street, Party Gathering, Modern City, and Clean fit, to this piece's interpretation of Motorcycle Punk, Romantic Sweet, and Boudoir Wind that showcases women's acceptance and appreciation of self-attitudes. In terms of colors, all black and all white became eye-catching choices, with the matching of unified colors making the clothing's silhouette more prominent. The Autumn Mélange color palette brought a natural and warm feeling. As for individual items, extra-long dresses and suit sets deserve special attention. Sheer fabrics and perforated elements like lacework had a relatively high presence in this season's street fashion photography during Fashion Week.
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2023-10-08 28371
The New Arrivals Analysis of Dongdaemun Womenswear Market
In October, the autumn, winter, and late autumn styles of the Dongdaemu Market in South Korea were fully updated. Currently, the popular style is characterized by elegant commuting style, exquisite cutting, and simple and neat. With the rise of Madeleine, the exquisite and sweet Korean style of young ladies is worth paying attention to. In terms of details, feminine and romantic design elements such as ruffles, three-dimensional flowers, and pleats are widely used in jackets, skirts, and dresses. Autumn development should focus on individual items such as woolen coats, suits, and jackets. For more information, please click on the key recommendations in the Korean section below.
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2023-09-29 18386
The Comprehensive Analysis of Women's Fur Clothing
Elegant luxury fur adds a touch of romance to its minimalist, high-end comfort, and minimalist style. Compared to the more mature and introverted style of simple European ladies, it is more mature than the less romantic ones. Fur in this style pays more attention to the fit with the body in its design, followed by the selection of materials and the design of local details, which not only has practicality but also a sense of fashion. Representative brands in the simple European style, such as FENDI, PRADA, MIUMIU, Acne Studios, etc., have distinct and unique styles, with unique Maillard outfits, burnt colors and distressed, lightweight short velvet, and cotton padded leather jackets being the core design points under this style.
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2023-09-27 76874
Less is More -- The Womenswear Runway Analysis of GUCCI
GUCCI 2024 Spring/Summer is the first official collection under the leadership of Sabato De Sarno. The theme of this season is "Gucci Ancora," which translates to "once again" in Italian. Sabato aims to evoke our love for Italian art, fashion, and Gucci through the concept of Ancora. In a utilitarian atmosphere, Sabato has abandoned Gucci's previous classical extravagance and embraced a minimalist design philosophy. Clean-cut coats, vintage platform loafers, accents of monogram fabric, and a continuous presence of short shorts and mini skirts perfectly showcase the brand's transition from luxurious vintage to practical romance.
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2023-09-27 66671
Quiet Luxury -- The Womenswear Runway Analysis of Bottega Veneta
The Bottega Veneta Spring/Summer 2024 collection takes inspiration from "The Fusion of Worlds" and incorporates the diversity of the world into its clothing. Following Matthieu Blazy's exclusive custom routes, it embarks on a global exploration journey. Drawing inspiration from world maps and incorporating the characteristics of various countries, the collection showcases more intriguing pieces. The collection emphasizes the concept of "simplifying complexity" by infusing ancient Western craftsmanship into the final products, resulting in a number of handcrafted items that reflect the brand's signature weaving techniques.
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2023-09-26 16574
Oppenheimer -- The Comprehensive Analysis of Womenswear Designer Brand
The dressing style of intellectuals in the 1940s is characterized by wearing suits, ties, and porkpie hats. In the movie city scene, the designer selected a blue shirt and a gray suit for the protagonist. When he arrived in New Mexico, he wore more gray and khaki colors to match the land. The successful release of the film has once again fueled the trend of fall and winter fashion. The fusion of "quiet luxury," "intellectualism," and "academia" creates an atmosphere that highlights the characters' individual traits. The three codes of preppy style are tweed, wool vests, and oversize clothing. During that era, wide ties and well-fitted pants were popular. The favorite coats were brown and gray herringbone. Sometimes, a dark brown or navy blue overcoat and trench coat were worn as well.
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2023-07-28 52221
Elegant Commuting -- The Menswear Runway Analysis of Dries Van Noten
Dries Van Noten's Spring/Summer 2024 menswear collection redefines masculine elegance with meticulous Belgian craftsmanship and understated, deep color elements. The collection emphasizes the fusion of gentleness and strength. On the industrial-inspired runway, perfectly tailored suits featuring exaggerated broad shoulders and flowing silhouettes hug the body. High-waisted flared trousers accentuate the waistline, while lightweight and deconstructed knitted sweaters add a carefree and casual touch. Metallic sequined shirts and shorts inject vibrancy into the entire collection, while softly textured trench coats float gracefully in the air like ballet dancers. The clever integration of classic tailoring and modern aesthetics perfectly embodies the fashion industry's evolving attitude towards masculine elegance.
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2023-07-24 53936
Woolen Fabric -- The Analysis of Première Vision Paris
This season's woolen fabric focuses on understated luxury and comfort. The worsted wool showcases its outstanding quality, reinterpreting a sense of luxury with subtle tonal color combinations in check patterns. The blend of wool with viscose, lyocell, and other materials creates a smooth and soft flowing atmosphere. The textured tweed and granular wool provide a strong visual decorative sense and a warm healing power, while showcasing a sense of understated simplicity and luxury.
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2023-06-29 15861
The Analysis of Rokh The Womenswear Designer Brand
Rokh, since its establishment in 2016, has been highly sought after for its exquisite tailoring and creative expression. Founder Rok Hwang is renowned for his deconstructive approach, using cutting and structure to convey ideas and design with a sense of avant-garde. The clothing shaped for Spring/Summer 2023 is a combination of freedom, vitality, and creativity. In Rokh's designs, the clothing is wearable yet sensual, deliberately emphasizing practical decorative elements. Playing with garment structure, using irregular cuts, hook details, and other elements, the collection depicts suits, trench coats, and skirts suitable for commuting, creating a distinct style of dressing and attracting numerous followers and admirers.
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2023-05-31 71705
The Womenswear Analysis of Christian Dior
The inspirational city of Mexico, birthplace of one of the greatest women in modern art history, Frida Kahlo, who boldly broke free from traditional female images and proclaimed an independent spirit beyond conventional understanding, serves as the inspiration for DIOR's 2024 early spring ready-to-wear collection. The San Ildefonso College Museum in Mexico, where this remarkable Mexican painter once studied, is a source of inspiration. The designer drew inspiration from photographs of the artist breaking gender boundaries, and the suits are intended to celebrate Frida's style.
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2023-03-20 64014
Seoul Fashion Week 2023: Recommended Menswear Brands
Despite being a rather chilly week in mid-March, Dongdaemun Design Plaza (DDP) in central Seoul was hot with excited fashion lovers who returned to the venue to flaunt their unique styles for Seoul Fashion Week 2023. Girl group NewJeans posed on March 15 at the Dongdaemun Design Plaza in central Seoul, ahead of ul:kin's opening show. A total of 67 brands participated in the trade show this season with 130 fashion buyers from 23 countries set to visit, making this edition’s the largest since the pandemic, Seoul Fashion Week announced.
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2023-03-02 41038
The Flying Age -- The Runway Analysis of Emporio Armani
Emporio Armani presents 101 looks comprising a mature array of flight-ready garments at Milan Fashion Week. With flight mode activated, models wearing leather hoods and pilot goggles walked down the runway in exquisitely tailored boiler suits — belted at the waist and accented with snap pockets for a look that nods to good old flying activities.
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2023-02-17 26535
Accessory -- The Comprehensive Runway Analysis of Menswear
According to the researches of accessories on F/W 23/24 fashion shows in Paris, New York and Milan, we can see the strong influence brought by outdoor sports. Athletic accessories and urban commutewear are fused. Strings and buckles are used by many brands. Zippers become decorations instead of functional accessories. The design of suits is renewed by technical and surreal hardware. Retro buttons exude a warm atmosphere.
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2022-07-07 72796
Woolen Fabric -- The Fabric Analysis of Digital Première Vision Paris
Woolen fabric plays an important role at Fall/Winter 23/24 Digital Première Vision Paris. Glossy velvet and plush wool give warmth and luxurious textures; undyed raw weaving expresses the desire for nature and primitiveness. Stretchy wool and soft flannel redefine freedom. Fancy yarns are added into classics to interpret the creativity.
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2022-06-10 67295
Gucci Cosmogonie -- The Menswear Runway Analysis of GUCCI
For Gucci's Cosmogonie Fashion Show, creative director Alessandro Michele transported the fashion set to Castel del Monte where he presented a sparkling collection of 101 looks exploring the idea of past and present. Rooted in writer Hannah Arendt’s devoted essay on her friend and philosopher Walter Benjamin, Gucci’s Cosmogonie considers the past and how it is reflected in the present. Michele’s collection enveloped both romanticised mediaeval monikers with multi-layered pearls, starched ruffs, and heavy velvets, as well as modern fashion history – demonstrated in crimped hair and oversized sunglasses of the 80s.