Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Windbreaker -- The TOP Ranking of Womenswear
According to the download data analysis of POP users in March and April, simple sophistication is the main style for trench coat. And the proportion of smart casual style improves. Waisted X-line is the most popular silhouette, followed by H-line silhouette. Besides, splicing is the major craft, especially the splicing of knit and trench coat.
Understated and Restrained -- The Analysis of Re：by Maison Sans Titre The Menswear Designer Brand
Maison Sans Titre is an understated, restrained and artistic brand, which is also loved by many stars, especially its neat yet romantic overcoat. Designer Xu Jiazheng founded the brand in 2015. And the photographer Jumbo Tsui, who has shot for many international magazines, added in 2016. Maison Sans Titre advocates effortless chic, so they pay attention to fabrics and crafts. The menswear subbrand Re: by Maison Sans Titre founded in 2020 maintains the minimalist style and shows more daily feel.
Daily Practicality and Entry-luxury -- The Analysis of Viktoria Chan The Womenswear Designer Brand
The Swedish entry-luxury independent designer brand VIKTORIACHAN was founded in Stockholm, Sweden in 2013, which is loved by Swedish royals, celebrities, politicians and bloggers. This brand combines minimalist silhouette and 3D tailoring to create perfect modern and fashionable clothing for urban women, presenting distinctive attitudes. The ready-to-wear VIKTORIACHAN S/S 21/22 collection accentuates the daily practicality and functionality. Basic design elements like iconic knots, classic silhouette and daring yet feminine lines are further extended this season. Pleated fabric is combined with the knots on the neck. Adjustable metallic tabs and layered shoulder details in the last season all appear on the clothes in this collection.
Modern Geometry -- The Analysis of ROARINGWILD The Menswear Designer Brand
The original brand ROATINGWILD was founded by six university students in Shenzhen, China on May 4, 2010. The brand uses variant product design to spread the original brand culture and attract more people to pay attention to the Chinese original culture. In the modern society of formalized work and entertainment, depression and anxiety have become the social normality. Except for the corona virus, there is another Epidemic in the internet world. ROARING and fabric qorn make out the collection Mental Health in a playful, straightforward, ironic attitude to call for the care for mental health during the lockdown.
Opposing Images -- The Analysis of YIRANTIAN The Womenswear Designer Brand
YIRANTIAN is a homonymic brand founded by the Chinese designer in 2014. The designer graduated from London College of Fashion as a Master. The brand interprets a group of independent women with living attitude. These women are elegant, delicate, sexy and direct, and they are not stick to the fashion trend. The brand pays attention to clothes tailoring and the craft and development of fabrics in order to provide urban women with high-quality unique daily dressing. YIRANTIAN is sold in about 38 stores in China, including LABELHOOD, Galeries Lafayette, BEAST and Roundround. In 2015, the brand cooperated with Lane Crawford to launch the 165 anniversary project. In the same year, the designer was selected as the Young Talents of Vogue Italy and displayed at Dubai with other 25 young designers around the world. In 2018, she was shortlisted in the Forbes 30 Under 30 list. In April 2019, she won the Visa Young Designer Award.
Low-key Luxurious Practicalism -- The Womenswear Catwalk Analysis of Fendi
The design inspiration this season is related to the Fendi family, these famous five Fendi sisters. Starting from their wardrobes, Kim Jones makes the character and taste of each one into a distinct women and dressing style, creating brand new Fendi Women. Low-key luxury is the main tonality of the whole collection. Instead of direct color impact, Kim Jones uses the low-key luxury to hold this fashion feast. Rose gold color, eye-catching monochrome wool and soft mink skin fully present the dressing requirements of women. Kim Jones foretold on Instagram that the new collection was inspired from the timeless design of Karl Lagerfeld, which endowed the classic elements with modern temperament. The F-shaped glass houses on the runway replace the Roman columns and classical sculptures. It is not difficult to see Kim Jones' cultural heritage of Fendi, the Italian brand with a long history, and his practice of the concept of circular environmental protection.
Retro Feelings -- The Analysis of GREEDILOUS The Womenswear Designer Brand
GREEDILOUS was founded by the Korean designer Park Youn Hee in 2009, who has rich experience in fabric designs and industrial designs. And she is also known as the queen of prints. Dominated by the shocking visual effect, the silhouettes and designs always keep a neat and delicate feeling. Park Youn Hee pays attention to the details of prints, fabrics and silhouettes. She releases slightly distinct styles in every season, which gradually extends the design and maintains the brand tonality. GREEDILOUS is searching for a balance in the coexistence conflict. It demonstrates the super modernism concept through building a feminine style with a capable masculine modern sense.
Delicate and Leisurely Life -- The Analysis of The CLASIK The Menswear Designer Brand
The CLASIK is a Japanese leisure brand, which adds casual sense and languor loose style to the minimalist suits design to present a delicate and leisurely life style. Shirts, T-shirts, trench coats and jackets are the main items, advocating its polymorphous minimalist life styles.
Gorgeous Taste -- The Womenswear Catwalk Analysis of Christian Dior
Dior launched its latest 2021 early-autumn womenswear series, originated from the leopard striped trench coat once designed by the brand founder Christian Dior. And its bright color tones, transparency and flickers pay tribute to Elio Fiorucci, the representative of Pop aesthetics. Maira Grazia Chiuri also watched the documentary of Blackpink during the quarantine. The fashion of K-pop girl groups is including in the inspiration of this season's mood board as well.
Comfortable Sexy -- The Analysis of Akira Naka The Womenswear Designer Brand
The Japanese independent designer Akira Naka launched his homonymic brand in 2009. Akira Naka was graduated from Royal Academy of Fine Arts, and he is good at selecting textures to present his concept of "Dressing Attitude". Several iconic series were released, the brand applies 3D tailoring to create classic costumes. His clothes has clear exquisite embroideries and quantity tailoring. Akira Naka thinks that clothes is the tool to express emotions, so a good piece of clothes can demonstrate one's temperament, pride, elegance and dignity.
Love and Future -- The Analysis of DAZZLE The Womenswear Benchmark Brand
1.DAZZLE launched its fashion project that domestic fashion bloggers were invited to dress up Donald Duck series. 2. DAZZLE released the collaborated style with classic comic characters of Casper and Stitch. 3. Liu Tao is wearing DAZZLE's winter style on the December issue of Harper's Bazaar. 4. Liu Wen is wearing the Donald Duck series during the shooting of Tmall's all-star project. 5. The young actress Yuan Bingyan wears DAZZLE 2020 W stand-collar knitwear, and its vertical stripes show her good body lines.
Spring as the Beginning -- The Comprehensive Analysis of Trench Coats from Designer Brands
This global pandemic pauses everything and impacts on the four major fashion weeks and various kinds of fashion events. In Resort 2021, designer brands pay more attention to new breakthroughs and opportunities, vintage and rebirth, environmental protection and innovation, hope for the future and continuation of classics. Therefore, splicing (color-blocking, color-blocked collar, mixed materials and spliced leather) remains necessary techniques in resort 2021. Dramatic looks (offbeat shoulder designs and drawstring sleeves) are still popular. It is a breakthrough to find new elements in classics and to renew design ideas via details. Trans-boundary designs have been far away, so it is a new opportunity to focus on innovating the trench coat itself.
Modern Folk Style -- Ulla Johnson The Womenswear Designer Brand
Traditional Japanese ditsy flowers, rustic natural dyeing in low saturation and conventional circular patterns run through the entire collection and emphasize both comfort and natural folk patterns. The style itself becomes the focus and makes a relaxing visual effect.
Simple Art -- Yana Besfamilnaya The Womenswear Designer Brand
As a young designer brand from Russia, Yana Besfamilnaya draws inspiration from works of Henri Matisse. Rich colorways and simple yet impacting lines sketch female body, which is used as main prints and decorations. Contrasting colors and the coordinated effect decorate styles.
Renewal in Winter -- The Comprehensive Analysis of Lady Style Womenswear Benchmark Brands
This report mainly analyzes ICICLE, EP YAYING and LESS. This season lady style features change of outerwear, evolution of placement structures and details on key items.
Practical Needs -- The Comprehensive Analysis of Guangzhou Markets
This report selects styles in Guangzhou wholesale markets in November and mainly analyzes thick outerwear. Regular puffa jackets are key this season. Mixed materials and decorations on the collar gain much attention.
Highlight Placement -- The Comprehensive Analysis of Catwalk Details
This report is based on the analysis of the data of the four major fashion weeks in S/S 2021. In this report, catwalk data divided by garment area and palcement details are theme of the analysis. Designers breaks through the iimitation of multi brand theme inspiration design. From the aspect of natural and eco-friendly, home office, rebirth and sustainable, French style and so on to explore essence of the design details. And provides inspiration for the process of superb details. Design details used in different part brings a different design psychology for garments and conveys a fashionable attitude.
Rebirth & Close to Nature -- The Comprehensive Analysis of New York Fashion Week
Due to COVID-19, this year New York Fashion Week has been shortened from the usual eight days to four, and fewer than 10 designers hold physical shows for their latest collections. Despite the severe condition in New York, many brands still hold fashion shows offline, which reveals the determination of the whole fashion industry to survive and return to happiness. Many designers draw inspiration from the relationship between man and nature, and some put the show in the woods. Beautiful flowers and nature-inspired patterns characterize this season. In the meantime, people are stuck at home, and they have a growing demand for home decorations. Therefore, diverse and eco-friendly concept is also warmly welcomed in S/S 2021. This season features exaggerated expressions, such as the big bowknot, spreading ruffles and dramatic hem designs, as well as various joyful colors which represent hope and rebirth.
Urban Adventure -- The Comprehensive Analysis of Menswear Designer Brands
In the post-coronavirus era, people look to protective clothes for a sense of safety, so they pay more attention to functions. Chic, protective and technical clothes become increasingly popular. Multi-occasional clothes keep prevailing. Warm fleece and graphene materials remain first choices of outdoor fabrics. Both commute and outdoor trench coats meet consumers' various needs. Embroidery and camouflage patterns inject a chic touch.
Selection of The Optimal -- The Comprehensive Analysis of Womenswear Trunk Shows
Practicality is the direction of S/S 2021 trunk shows. Dresses and trousers occupy the largest part, but trousers decline a little. The new season focuses more on the development and selection of tops. Details center on romantic spliced lace and silhouette changes. The attention is paid to cutting, spliced elements and detail crafts.
Trench Coat--The TOP List of Menswear
According to data analysis of TOP 100 men's trench coats downloaded by users in October, fashion casual and sports casual items have been attracting increasing attention from customers. In terms of silhouette,the mock layer and the parka are the main silhouettes. The top 100 men's coat also covers some detachable designs. Side slit is a new design direction. In addition, functional designs remain popular in market.
Outerwear -- The Comprehensive Analysis of Fabrics on Womenswear Catwalks
S/S 2021 fashion weeks just end. Due to COVID-19, many brands exert their creativity and imagination, such as live streaming, VR show, creative short film and so on. This season outerwear interprets an independent dressing style, and fuses with post-COVID key words such as commute, practicality and functionality to deliver a genderless gentle contradictory feel. Outerwear re-creates classic feminine tones, and employs oversized comfy silhouettes and functional fabrics to be closer to our daily life.
Minimalist and Young -- The Catwalk Analysis of Jil Sander Womenswear
Jil Sander is the representative brand of minimalism, founded by a German designer and later merged by Prada. In 2017, Luke and Lucie Meier took over Jil Sander as creative directors. Luke Meier, who worked eight years as the chief designer of Supreme, has a background in street fashion that makes up for years of Jil Sander's neglect of the youth market. Lucie Meier has worked at haute couture brands like Dior, Louis Vuitton and Balenciaga, helping to keep the simple and elegant style of Jil Sander. Its S/S 2021 womenswear continues the fine and delicate DNA, employs cotton, recycled polyester and mulberry silk, and accentuates female graceful form via embroideries, creating simple yet ethereal looks.
The Art of Being Self -- The Catwalk Analysis of MSGM Womenswear
This season, MSGM shoots the video from twelve angles, full of questions and answers about the origins of identity and the art of being selves. This time models themselves press the shutter button in the studio to capture images. Lots of straw prints, tie-dyed edges and decorative beads play a key role this season.