The avant-garde fashion design style of the emerging pioneers is characterized by being avant-garde, innovative, unique, and personalized. They do not adhere to traditional fashion norms and restrictions, boldly breaking through traditional constraints, and pursue unique design concepts and expressions. They use unconventional cutting, materials, and color matching to change the original structure of clothing, presenting a cutting-edge and avant-garde appearance, creating unique clothing styles. Emerging pioneers designers often cleverly mix different styles and elements, creating diversity and contrast. They may integrate traditions and modernity, the East and the West, high-end and street styles, forming a new clothing language that presents unique textures and layers. They have a certain visual impact, showcasing the creativity and unique aesthetics of designers, becoming the creators and leaders in the fashion industry.

Altuzarra's 2024 Spring/Summer collection sees designer Joseph returning to an exploration of vulnerability and authenticity. Drawing inspiration from "Rosemary's Baby," with Miuccia Prada leading the entire process, the aesthetic of the 1960s and 70s from the film is reintroduced to the runway. In an effort to attract women, Altuzarra presents satin coats in shades of red, butter yellow, and ivory. These coats are A-line and slightly oversized, resembling enlarged versions of doll coats from the 60s. They manage to be neither distorted nor conservative, but simply stunning. The collection aims to persuade women to move away from outdated notions of avant-garde and provocative sexiness.

Rito Kojima, a veteran editor in the Japanese fashion print media, decided to establish his personal brand, KAPTAIN SUNSHINE, in 2013 after working in the industry for several years. As one of the representative brands of Japanese basic clothing, KAPTAIN SUNSHINE consistently interprets a luxurious sense of daily comfort through its loose silhouette and high-quality materials. In recent seasons, the brand has also been experimenting with the possibilities of bright colors in everyday styling, combining them with elements drawn from classic vintage clothing to make KAPTAIN SUNSHINE the perfect choice for transitioning from casual to sophisticated attire.

Maillard style accompanies the arrival of autumn. Maillard originally refers to a non-enzymatic browning reaction commonly found in food processing, which is a non-enzymatic browning that occurs during food processing. During this process, various shades of brown are produced. In August, the authoritative fashion media "GQ" in collaboration with TikTok launched a grand showcase of Maillard, finding the answer to Maillard fashion. To summarize the melanoidin fashion color scheme, it mainly consists of shades of brown with orange-red accents. The brands The Row, Lemaire, Proenza Schouler, Rejina Pyo, and Toteme will represent the interpretation of melanoidin fashion style.

This report is based on the comprehensive analysis of the TOP hot list of women's trench coat fabrics, which is summarized from the interactive data downloaded by POP-Fashion users in the past three months. In the TOP hot list of the past three months, the most attention has been given to the representative brand Burberry, accounting for 27%, followed by The Row, accounting for 19%. According to the analysis of the TOP hot list, the most popular fabric for women's trench coats is the visually smooth and delicate cotton textile products, accounting for a high proportion of 40%; followed by high-quality woolen fabric, accounting for 17%. The functionality of trench coats has received attention, and fabrics treated with waterproof coating technology have corresponding investment value.

The current issue of POP Market Research Team conducted a comprehensive analysis of ICICLE's 2023 early autumn collection, covering four key modules including brand news, offline new product analysis, online new product data analysis in July, and offline new product design details analysis.

Extract the top 10 styles with the highest download rate from the children's outerwear database of POP in June-July 2023. The attention to high-end brands is highest, and there is a rising interest in sporty and casual styles. The main craft detail is the use of plush collars. The checkered pattern brings a fashionable vintage vibe to the baseball jackets as the trendy brand. The letter pattern remains one of the important designs. The proportion of baseball jackets is continuously increasing. Heterogeneous splicing enhances the layering and texture of the single product, adding overall richness. For more details, please refer to the report below.

This season, outdoor sports fabrics show a diverse trend of fluidity and multiple applications from the city to the outdoors. Sustainable materials and production processes create delicate textures, combining fashion with high performance to present a subtle and refined gloss. Abstract art texture printing imparts a passionate vitality and imagination to the fabric, while lightweight protective fabrics blend casual sports with urban elegance, achieving the transformation of multiple scenes.

This season, the cotton and linen woven fabrics inject a more exquisite, delicate, and innovative design into the casual style. The blend of cotton and linen with viscose, wool, and cashmere fibers becomes the material highlight, opening up new ideas for suit design. The fabric combines the rustic texture of cotton and linen with a smooth and delicate touch. The architectural aesthetic trend is presented through texture dobby, corduroy, and plaid patterns on flannel, showing a sense of detailed carving. Drawing inspiration from the denim wash style, various techniques are employed to achieve innovative and environmentally friendly fashion streetwear fabrics.

According to the TOP10 list, the attention of the trench coat market in May to July leans towards the changes in the silhouette of the trench coat. Silhouettes such as cinched waist, A-line trench dress, and shawl-style are popular. In the A-line trench dress silhouette, mesh panels are often used as a hem to create a sweeter and cuter fashion style. In addition to earth tones, there is an increase in printed patterns, such as the classic school plaid and all-over prints. In terms of detailed craftsmanship, the use of patches and appliques is combined with trench coats to give an overall collegiate style.

With Daniel Lee taking on the role of Creative Director, Burberry has not only reshaped the overall posture of the "knight logo", but also presented the recurring classic elements of the check pattern in a more diverse way. In terms of silhouette, Burberry continues to emphasize the brand's iconic single items such as the Trench coat and short jackets, but reinterprets them in a more modern and contemporary way.

ZEGNA 23/24 Autumn/Winter "The Oasis of Cashmere" series media preview event landed at the Beijing Guomao Shopping Mall store. Beginning with the ZEGNA oasis, it is infused with an unwavering pursuit of excellence aesthetics and boundless love for natural beauty. Using clothing as a medium, it explores the extraction and exploration of fibers from Italy. Classic items are newly interpreted, with The Elder Stateman bringing new vitality in color. Triple Stitch Vetta makes its first appearance, breaking traditional gender boundaries and creating a masterpiece with the spirit of the oasis, crafting the path to the future with exquisite craftsmanship!

Love and light are key elements throughout the entire Louis Vuitton Spring/Summer 2024 Collection, with the sun as the focal point of the design. The sun is seen as an important source that nurtures all things, inspiring, healing, and uniting people from different cultural backgrounds and beliefs. The men's fashion show took place on the oldest bridge in Paris. Pharrell Williams continues the legacy of former design legend Virgil Abloh, infusing his own understanding of fashion trends into all products: the collision of American street style and French luxury craftsmanship, new graphic and text designs, the fusion of the classic Damier checkerboard pattern with an 8-bit pixel style to create a new camouflage, all embodying Louis Vuitton's mission to spread and pay tribute to the rich culture created by humanity.

Neil Barrett's 2024 Spring/Summer collection returns to the brand's minimalist DNA, drawing inspiration from industrial uniforms to meet the daily dressing needs in functional practicality. By mastering the details, it reshapes the contemporary dressing style. This season, the essence of minimalism is perfectly captured with meticulous cutting, enlarged clothing silhouettes, and the introduction of new materials to enhance the texture and add fresh elements. Colors such as lemon verbena and light blue are interspersed between silver-gray and olive-gray, creating a vivid color palette that further explores the realm of minimalism.

Dior captures the essence of futurism and crafts its 2023 Fall Menswear Collection with expert craftsmanship. Continuing with the theme of a journey through time and space, the collection's advertisement showcases alluring fashion pieces set against captivating backgrounds, highlighting the collision and fusion of Dior's essence and innovative spirit. A mix of strong and transparent textured mesh fabric creates a graceful layering effect for outdoor fashion. The woolen skirt showcases a perfect balance of softness and strength. Starry prints bloom on clothing, spanning light-years, while the revamped Dior logo emerges in avant-garde style. The collection creates a new fashion language through an amalgamation of inspirations.

Burberry's new brand identity, introduced in February 2023, includes a vintage serif font and a charging knight logo dating back to 1901. This season, the brand has extensively utilized the equestrian knight emblem, which can be seen in numerous product categories. The equestrian knight emblem showcases Burberry's rich heritage and traditional elements while infusing a modern sense of fashion.

According to the analysis of the top 100 children's trench coats downloaded by users in March to May based on POP Fashion data, casual style trench coats have been the most popular in the past three months, while Japanese and Korean style still attracts a high level of attention. Among the various silhouettes, waist-tied trench coats have the highest proportion, with wind resistance and warmth being the key focus. Meanwhile, in the trend of "athleisure," letter and logo belts design adds a touch of vitality to windbreakers. Dress-style trench coats are more elegant and suitable for teenage girls, with heterogeneous splicing enriching the visual layer.

“In My Tabby” is a campaign that celebrates the defining moments that make us who we are, featuring the our iconic silhouette—the Tabby bag. Directed and photographed by Charlotte Wales, it underscores the message that what we carry makes us stronger through the personal narratives of our Coach Family.

The Comprehensive Color Analysis of Pre-Fall 2023 Women's Runway Show

Cotton-linen is the most basic natural fiber. According to the analysis on A/W 23/24 menswear fashion shows in Paris, Milan and New York, POP Fashion divides the style of cotton-linen fabric into five styles: High Density, Water Wash, Fine Poplin, Diverse Stripes and Worn-out Effect.

Rejina Pyo is a London based fashion brand built upon a philosophy that explores dressing as an everyday phenomenon, both mundane and extraordinary, for women all over the world. Wanting to contribute something special to this daily ritual, their vision is to create modern, wearable pieces that encourage individual instincts and maintain relevance and quality over time. Rejina Pyo is not concerned with promoting quick or short-term trends, instead they are focused on building long term relationships and evolving with our wearers over time.