Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Natural Healing -- The Menswear Runway Analysis of AMBUSH
Escaping from city is an opportunity to heal, enjoy, and feel the nature, which is exactly the inspiration source of AMBUSH S/S 2022 collection. Although the collection was released before A/W 21/22, the designer Yoon Ahn added wasteland and vast free space into city and streets to create a new brand blueprint. Such freedom has brought variable ideas and also changed the way how AMBUSH treats its fashion collections. Inspired by highly functional fabrics, the new branch AMBUSH WKSP demonstrates the basic elements for people to move comfortably between city and countryside.
Canone Infinito -- The Menswear Runway Analysis of MSGM
Music is the must-have element for the creative director Massimo Giorgetti. The hypnotic and endless rhythm of this Canone Infinito(composed by the Italian DJ Lorenco Senni) enthralled him. Photographer Francesco Nazardo and the Milan-based image makers of No Text Azienda were involved in the production of the men's collection's video. Somehow replicating the circular melody on Senni's musical piece, the two-day shoot took place on a secluded beach in Maremma, a largely untouched, wild strip of land in Tuscany.
S/S 2022 Paris Menswear Fashion Week -- Brand Recommendation(Part Two)
S/S 2022 Paris Menswear Fashion Week was held from June 22th to 28th. Most brands still released their latest collections online. However, the pure digital fashion show has gradually transitioned into a mixed form in the post-pandemic era. The offline events absolutely promoted the attraction of this fashion week. There were 72 brands involved in the show, including some designer brands and niche brands.
S/S 2022 Paris Menswear Fashion Week -- Brand Recommendation(Part One)
S/S 2022 Paris Menswear Fashion Week was held from June 22th to 28th. Most brands still released their latest collections online. However, the pure digital fashion show has gradually transitioned into a mixed form in the post-pandemic era. The offline events absolutely promoted the attraction of this fashion week. There were 72 brands involved in the show, including Louis Vuitton, DIOR MEN, LOEWE, Yohji Yamamoto, Hermès and Lemaire. Meanwhile, the classic French fashion house Courrèges(founded in 1961) will also return with the first collection of its new creative director Nicolas Di Felice. Dior's cactus garden, Loewe's disco look and the beaches of Rick Owens and Lanvin compose the hedonistic atmosphere of 2022 spring.
Military Fashion -- The Analysis of Maharishi The Menswear Designer Brand
The London fashion brand Maharishi has released its S/S 2021 collection -- Maha Tailor Shop. Based on the Vietnamese style, more expressions are made on the silhouettes of military uniform and colors. Sateen made of 60's organic yarns and other military fabrics are used. And the silhouette tends to fit the body structure of Asian people. OG-107 olive color underlines the military style of Maharishi, and pure black is also involved to nod to the SWAT teams in the army. The special badges MAHAPATCHCO are also added to enrich the details.
Light-heartedness & Freedom -- The Menswear Runway Analysis of HERMES
Hermes Summer 2022 collection was presented by the male art director Véronique Nichanian and the drama director Cyril Teste. Abandoning the traditional formal wear, designer injects a sense of leisure into light-hearted and lively designs to outline minimalist lines, which accentuates silhouette and exquisite tailoring. Bursts of color and graphic stitching are used more in this season, and mixed multiple materials enliven the whole collection. Designer brings us a sunny daily scenery on the triangular stage. The collection exudes an air of relaxed light-heartedness and freedom. It is a response to the call of wide open spaces, a yearning for the oceans.
Warrior Spirit -- The Menswear Runway Analysis of S/S 2022 Burberry
Burberry S/S 2022 menswear collection has released. The creative director Riccardo Tisci combined freedom with unity to jump out of the constraint. To salute to the electronic music duo Shpongle, their song Strange Planet was selected to be the BGM of this runway. The vastness of the space shortens the distance between people. Sleeveless drop-shoulder jacket and deconstructed outerwear try to challenge the traditional principle. The flowing silhouette design is fused with abstract printed patterns and self-fabric straps. Classic brand elements are integrated into the theme to express royalty. Black halter-neck vest, outerwear and shorts are filled with the bravery of young warriors.
Genderless Tailoring -- The Analysis of Moon Choi The Womenswear Designer Brand
Graduated from Parsons School of Design, Moon Choi found her namesake fashion brand. Tailoring must be the core of her design. She is exploring the subtle balance between masculine tailoring and feminine gentleness. Her unusual silhouettes are designed to be layered, or worn alone. The genderless minimalism of Moon Choi makes us think of the elevated wardrobe of Jil Sander and Celine. Previously, Moon has worked with 3.1 Phillip Lim and upon graduating, was announced winner of 'Portfolio of The Year' and finalist of 'Designer of the Year in Womenswear'. Moon was selected to receive the LF USA Scholarship and sponsorships from Jason Wu Fabric, 3.1 Phillip Lim Leather and The Shoe Polytechnic (Politecnico Calzaturiero). She was also selected as a semi-finalist for the Vfiles Academy Prize and the CFDA Liz Claiborne Design Scholarship Award. Lastly, she was selected as a finalist of CFDA + 2016 Design Graduates. The latest S/S 2021 collection uses minimalist lines, neat tailoring, tough silhouette and delicate deconstruction to create genderless formal wear.
The Matrix -- The Analysis of Vetements The Menswear Designer Brand
Founded in 2014 by the Georgian designer Demna Gvasalia and other seven anonymous members, the London-based VETEMENTS was a big hit of the fashion world. Its oversized silhouette and street fashion has attracted eyeballs. Inspired by The Matrix, all the models in the S/S 2022 collection wear sunglasses. The background against which graphic designers use Photoshop starts a conversation about virtual internet world and real life.
Futuristic Function -- The Menswear Catwalk Analysis of A-COLD-WALL*
The latest collection of A-COLD-WALL* was released under the background of 90's City of East London. Minimalist silhouette combines technology with function. Black & gray tone is collided with fluorescent green to present individuality. Eye-catching bright gears in fluorescent green, orange and yellow are utility for bike riders. Nylon jacket, printed sweatshirt and denim outfit show prettiness and practicality. Eco-friendly practice is also integrated into the clothes manufacturing, such as recyclable synthetic fiber fabric and more organic denim dyeing.
Rebellious & Variable -- The Analysis of Kolor The Menswear Designer Brand
Kolor is a Tokyo-based high-level casual fashion brand founded by Junichi Abe in 2004, which is focusing on men's and women's ready-to-wear currently. Its unique Asian tailoring and proverbial fitness perfectly present the accurate, elegant and understated Japanese fashion. Kolor S/S 2021 collection contains both womenswear and menswear. The younger design is based on the classic products in the past, and deconstruction takes it to another domain. Layered feel is the core of this collection. Except for the layering of various streetwear and leisurely clothing, designer unexpectedly puts the clothing in kids' size out of the loose adult silhouette, accentuating the hippie and decadent aesthetic of colorful and anti-mainstream mix & match and echoing the rebellious and variable inner activity of teenagers.
Overcoat & Trench Coat -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's overcoat and trench coat, smart casual(45%) and business leisure(30%) are the noteworthy styles. Loose A-line and straight H-line are the main silhouettes. Splicing is the most popular craft.
Trench Coat -- The TOP Ranking of Womenswear
According to the data analysis of TOP100 downloaded women's trench coat in May, the current market is focusing on practical and versatile durable items, and exploring diversified functions. The highlighted details of coat still maintain the design concept of being practical and delicate. Functional details strengthen the utility and broaden the suitable occasions. Deconstruction, heterogeneous splicing, double-layered tailoring and detachable design make items elegant and modern.
Deconstructed Expression -- The Analysis of Juun.J The Menswear Designer Brand
JUUN.J is a Korean menswear brand founded by Jung Wook Jun in 1999. Its unconventional deconstructed tailoring has drawn attention. New modern street aesthetics is integrated to enliven the classic. Oversized tailoring, geometric silhouette and military elements are used frequently in the collection of JUUN.J. The combination with different fabrics creates a distinctive style.
Minimalist Industry -- The Analysis of A-COLD-WALL* The Menswear Designer Brand
The first image of A-COLD-WALL* must be that cool guy with cold looks. However, Samuel Ross has integrated many experimental ideas and functions into the design. A/W 21/22 collection uses functionality to create the practical space. Its neat industry style shows minimalist yet pioneering plackets.
High-quality Texture -- The Analysis of RITO The Womenswear Designer Brand
The niche Japanese designer brand RITO follows the Korean fashion trend and provides professional women with more selections through unique designs, delicate crafts, and high-quality fabrics. Urban women can switch freely between career and life, sending out charming intellect. A/W 21/22 collection brings modern looks of warm winter. Suit and shirt items are renewed to present the charming image of intellectual woman.
Call of The Wild -- The Womenswear Catwalk Analysis of Burberry
Burberry A/W 21/22 womenswear collection was released in London, whose setting and design style are similar to the menswear collection in February. Rooted in ferocious and sensual glamour, it is a collection only for women. Inspired by the outdoor dressing of people in the last century and the comfort and adaptability of wild beauty, the creative director Riccardo Tisci sewn square fabrics to make dress and reformed the tailoring craft. Wearers are able to detach and restructure the clothes. The application of eco faux-fur also conveyed the nature-centric message. His post-pandemic mindset had discovered a kindred spirit in the naturalist movements of the late 19th and early 20th centuries, which informed the collection. Artists felt the call of the wild, and sought to de-program themselves from the rules of society. For Burberry, it's found in a mensweary character that its female clientele probably expects. For Tisci, it's the sensual and almost athletic glitz in which he excels.
Blank-leaving and Deconstruction -- The Analysis of Rokh The Womenswear Designer Brand
The Korean independent designer brand Rokh is founded by the Korean designer Rok Hwang in London in 2016. The designer, who graduated from Central Saint Martins, once worked as the assistant of Phoebe Philo and free designer of Chloe and LV, and he also won the LVMH Prize 2018. Rokh is filled with the spirit of subverting the traditional classics. Its deconstructed clothes contain considered, plain and premium crafts and techniques. His design is like a festival of deconstruction, which is scattered yet tidy, clean yet powerful. Rokh girls are standing far away from the fashion trend, but they are elegant, independent and unconventional. Rok Hwang is trying to create a timeless female wardrobe. Neat masculine tailoring reveals the sophisticated womenswear.
Windbreaker -- The TOP Ranking of Womenswear
According to the download data analysis of POP users in March and April, simple sophistication is the main style for trench coat. And the proportion of smart casual style improves. Waisted X-line is the most popular silhouette, followed by H-line silhouette. Besides, splicing is the major craft, especially the splicing of knit and trench coat.
Understated and Restrained -- The Analysis of Re：by Maison Sans Titre The Menswear Designer Brand
Maison Sans Titre is an understated, restrained and artistic brand, which is also loved by many stars, especially its neat yet romantic overcoat. Designer Xu Jiazheng founded the brand in 2015. And the photographer Jumbo Tsui, who has shot for many international magazines, added in 2016. Maison Sans Titre advocates effortless chic, so they pay attention to fabrics and crafts. The menswear subbrand Re: by Maison Sans Titre founded in 2020 maintains the minimalist style and shows more daily feel.
Daily Practicality and Entry-luxury -- The Analysis of Viktoria Chan The Womenswear Designer Brand
The Swedish entry-luxury independent designer brand VIKTORIACHAN was founded in Stockholm, Sweden in 2013, which is loved by Swedish royals, celebrities, politicians and bloggers. This brand combines minimalist silhouette and 3D tailoring to create perfect modern and fashionable clothing for urban women, presenting distinctive attitudes. The ready-to-wear VIKTORIACHAN S/S 21/22 collection accentuates the daily practicality and functionality. Basic design elements like iconic knots, classic silhouette and daring yet feminine lines are further extended this season. Pleated fabric is combined with the knots on the neck. Adjustable metallic tabs and layered shoulder details in the last season all appear on the clothes in this collection.
Comfort First -- The Comprehensive Analysis of Womenswear Catwalks (Silhouette&Item)
According to the Big Four fashion weeks, POP Fashion analyses the data changes of key items on catwalks. The important message of A/W 21/22 fashion weeks is comfort-oriented styles, which also satisfies the desire for dressing and celebration. The rise of trousers and knitwear leads to the changes of product structure. The proportions of knit top, trousers, jacket and sweater all increase. Conforming to the comfort first message, leisure items like bottom pants, sport shorts and T-shirt also rise. Flared trousers is more popular year-on-year. Knit and trousers take the proportion of dress items. Tight-fit and party styles are also under a rising trend in A/W 21/22. Knits break through the limited design and develop knitted vest and comfortable suits.
Modern Geometry -- The Analysis of ROARINGWILD The Menswear Designer Brand
The original brand ROATINGWILD was founded by six university students in Shenzhen, China on May 4, 2010. The brand uses variant product design to spread the original brand culture and attract more people to pay attention to the Chinese original culture. In the modern society of formalized work and entertainment, depression and anxiety have become the social normality. Except for the corona virus, there is another Epidemic in the internet world. ROARING and fabric qorn make out the collection Mental Health in a playful, straightforward, ironic attitude to call for the care for mental health during the lockdown.
Opposing Images -- The Analysis of YIRANTIAN The Womenswear Designer Brand
YIRANTIAN is a homonymic brand founded by the Chinese designer in 2014. The designer graduated from London College of Fashion as a Master. The brand interprets a group of independent women with living attitude. These women are elegant, delicate, sexy and direct, and they are not stick to the fashion trend. The brand pays attention to clothes tailoring and the craft and development of fabrics in order to provide urban women with high-quality unique daily dressing. YIRANTIAN is sold in about 38 stores in China, including LABELHOOD, Galeries Lafayette, BEAST and Roundround. In 2015, the brand cooperated with Lane Crawford to launch the 165 anniversary project. In the same year, the designer was selected as the Young Talents of Vogue Italy and displayed at Dubai with other 25 young designers around the world. In 2018, she was shortlisted in the Forbes 30 Under 30 list. In April 2019, she won the Visa Young Designer Award.