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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Cotton-linen Fabric -- The Comprehensive Analysis of Menswear Runway

    2024-03-04 1268

    Cotton-linen Fabric -- The Comprehensive Analysis of Menswear Runway

    Throughout the 24/25 autumn and winter men's fashion show, cotton and linen fabrics are mainly made of cotton, presenting a clear outdoor style. Focus on six major directions: high-density smoothness, workwear cotton spinning, casual stripes, retro velvet texture, natural texture, and crepe texture. Overlaying functional organization on the classic texture as a whole, showcasing a simple and practical functional leisure style with a harmonious natural concept, and presenting a restrained material beauty with low saturation colors and original tones. Among them, the focus is on the finishing process of oil wax textured cotton spinning.

  • Innovation Integration -- The Menswear Runway Analysis of Kolor

    2024-02-23 3849

    Innovation Integration -- The Menswear Runway Analysis of Kolor

    The Kolor 24/25 autumn/winter collection seamlessly blends classic and innovative elements with his unique artistic perspective. Designers focus on powerful cuts and extraordinary details to create stunning fashion pieces. This season, Kolor combines traditional shapes with restrained research, giving classic works a whole new life through rich decorations and small modifications. Compared to the past, Kolor has converged its reliance on piecing together and stacking items in this season's design, replaced by a restrained and concise effect, which has achieved excellent results.

  • The Comprehensive Analysis of Men's Fashion Week Street Styles

    2024-01-31 4176

    The Comprehensive Analysis of Men's Fashion Week Street Styles

    Paris Fashion Week marks the end of the 24/25 autumn and winter season for men's clothing. Compared to other seasons, most viewers focus more on wearing comfort and daily tailoring, showcasing a variety of practical outfits in cold and changing weather. The classic old money style of Florence, the pragmatism of Milan and Paris, workplace commuting, and multi-level matching are the fashion styles that many fashionistas are passionate about. Layered layering creates modern urban fashion, adding unique charm to the overall look, practical for daily use, and comfortable for casual wear. In terms of individual items, thick jackets remain the focus, while classic coats, short down jackets, and leather jackets are common fashion choices.

  • Cozy Fit -- The Popular Style of Womenswear E-Commerce

    2023-12-19 6840

    Cozy Fit -- The Popular Style of Womenswear E-Commerce

    Compared to Clean Fit, Cozy Fit places more emphasis on comfortable and lazy "lifestyle outfits" based on simple and neat styles, and the selection of items is also more designed. It abandons fixed pairing formulas and emphasizes pragmatism, with a particular emphasis on basic layering and multiple outfits. Its core concept is to create a simple, relaxed, and fashionable look through the combination of basic color tones and a loose and comfortable large contour.

  • Outerwear -- The Data Analysis of Menswear E-Commerce
    Data Reports

    2023-12-18 10609

    Outerwear -- The Data Analysis of Menswear E-Commerce

    In the popular November men's outerwear e-commerce, the most popular styles of men's outerwear are dominated by mountain outdoor and business commuter styles. Among them, practical pockets, detachable inner linings, contrasting colors, as well as plaid patterns and patches are worth paying attention to as design elements. In terms of silhouette, fitted or loose versions are the main options, providing consumers with a more comfortable wearing experience.

  • Trench Coat -- The TOP Ranking of Womenswear

    2023-12-14 13075

    Trench Coat -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP hot list of women's windbreaker fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular women's dress brand is Burberry, accounting for 18%, followed by Jil Sander and The Row, accounting for 16% and 10% respectively. According to the analysis of the TOP Hot List, the most popular style of women's windbreaker fabric this season is the classic smooth cotton textile, accounting for up to 37% of the market share. Next is delicate woolen fabric, accounting for 16%. Other styles of fabrics account for about 10% of the market. The multi-component blended fabric represented by regenerated cellulose is a fabric with corresponding investment value this season. It is worth noting that the application range of rainproof function in windbreaker fabrics has expanded.

  • The Data Analysis of Womenswear E-Commerce

    2023-12-13 33201

    The Data Analysis of Womenswear E-Commerce

    Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (women's clothing) has been compiled. The content of the list is mainly based on product and style dimensions, and summarized as follows: trendy nerd style, Dirty fit style, ABG spicy girl style, Korean style coat windbreaker, half zipper design sweater, corduroy wide leg pants and other hot search content.

  • The Data Analysis of Cross-Border E-Commerce Womenswear in November

    2023-12-11 33906

    The Data Analysis of Cross-Border E-Commerce Womenswear in November

    Current situation analysis: According to data from the Amazon platform in November 2023, sales of women's sportswear have increased by 160.34% year-on-year since November, ranking fifth on the best-selling list. Its core product is sportswear. Knitted cardigans increased by 39.97%, ranking 46th; Secondly, the category of women's windbreakers increased by 24.49%, casual pants by 63.77%, and women's fleece jackets and coats by 8.32%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: These categories showed an upward trend in November: sports sweaters, knitted cardigans, windbreakers, and casual pants. This report will focus on analyzing the popular designs of these categories and provide recommendations for corresponding styles.

  • Outerwear -- The TOP Ranking of Menswear
    Data Reports

    2023-12-06 61862

    Outerwear -- The TOP Ranking of Menswear

    According to the analysis of the TOP 100 men's jacket data based on user downloads in November, business commuting, mountain style, and athleisure are key styles in the recent outerwear market. In terms of details, innovative pockets, optimized front plackets, plush splicing, partial leather embellishments, layered attachments, and hat designs have received more attention. The craftsmanship is focused on blocking, novel quilting, structural taping, and character patches. Classic monograms and adjustable drawstrings are hot choices for patterns and accessories. In terms of silhouette, the fake two-piece design is worth paying attention to.

  • Urban Relax -- The Analysis of Men's Street Style

    2023-11-13 5442

    Urban Relax -- The Analysis of Men's Street Style

    There is no fixed formula for relaxed urban dressing, but rather a simple, lazy and textured style expression. The relaxed urban feel combines the characteristics of comfort, leisure, simplicity, and personalization, creating a relaxed and comfortable dressing style that echoes urban fashion. In the relaxed urban wind direction, the main styles are high-end luxury, atmosphere Korean, and lazy Japanese. This season's color scheme is mainly based on Maillard, with suits, trench coats, and shirts as representative items. In design, emphasis is placed on loose silhouettes, emphasizing loose and casual, and a natural dressing atmosphere

  • Simple Luxury -- The Analysis of Bottega Veneta The Men's Luxury Brand

    2023-10-26 10233

    Simple Luxury -- The Analysis of Bottega Veneta The Men's Luxury Brand

    The Bottega Veneta 23/24 autumn and winter collection is adorned with exquisite craftsmanship, reinterpreting pure aesthetics, encountering pure interest, time flowing, and timeless fashion.

  • British Style -- The Analysis of Burberry The Luxury Menswear Brand

    2023-10-25 19563

    British Style -- The Analysis of Burberry The Luxury Menswear Brand

    The Burberry 23/24 winter series advertising blockbuster was first created by the creative freeze frame Daniel Lee brand on Skye Island in Scotland and Giant Causeway in Northern Ireland.

  • Cotton-linen -- The Comprehensive Analysis of Women's Runway

    2023-10-18 69070

    Cotton-linen -- The Comprehensive Analysis of Women's Runway

    Throughout the 2024 spring and summer women's fashion show, cotton and linen fabrics are still a high proportion of materials, while basic poplin and twill gabardine are showing a trend of multi style application. Urban minimalism and work street fashion are important styles, and the proportion of suits and skirts in the ready-made clothing category has significantly increased compared to the previous season. Overall, attention is paid to the comfort and relaxation brought by natural materials when wearing. High density poplin is mainly made of high count combed pure cotton, showcasing a lightweight and crisp texture, accounting for 33%. It extends from traditional shirt items to various types of ready-made clothing applications, such as suits, pants, and lightweight outerwear; Smooth cotton textiles mainly consist of twill gabardine, accounting for 31% of the total, which mainly appears in heavy and straight jackets and fashionable workwear sets; The color woven striped fabric focuses on the innovative application of holiday style patterns and basic fine stripes, accounting for 11%; The texture of cotton and linen is composed of multiple textures such as jacquard twill, washed crepe, and knotted yarn, which have weakened compared to previous seasons. It emphasizes the softness and fineness of the fabric, accounting for 9%; In the simple and natural world, the main manifestations are the cotton and linen colored spinning effect, the woven canvas texture, and the basic cotton twill garment making process, showcasing the natural properties of cotton and linen, accounting for 6%; Hollow out embroidery and printing are mainly based on basic cotton and linen plain patterns, combined with innovative floral arrangements to become important highlights of this season. The data and materials in this report mainly come from fashion weeks in Milan, Paris, London, and New York, focusing on new trends in cotton and linen fabrics during the four major fashion weeks.

  • The Data Analysis of Cross-Border Womenswear E-commerce in September

    2023-10-12 34815

    The Data Analysis of Cross-Border Womenswear E-commerce in September

    Current situation analysis: (1) According to Amazon data, among all Amazon products, women's clothing accessories account for 40.53% of all clothing accessories, a decrease of 3.35% compared to the previous month. (2) In September, the underwear and pajamas category continued to rank first, accounting for 27.3%, an increase of 4.15% compared to August; The number of sports products ranks second, accounting for 17.7%, up 3.47% from August.Data inspiration: (1) Compared to August, the proportion of tops, T-shirts, and shirts decreased by 4.58%, while the proportion of dresses decreased by 3.15%. Considering that it is caused by seasonal changes; (2) Sports and lingerie pajamas are still the top proportion of Amazon women's clothing, with a significant increase in the proportion in September.

  • Quiet Luxury -- The Popular Styles of E-commerce Womenswear Brand

    2023-09-28 27120

    Quiet Luxury -- The Popular Styles of E-commerce Womenswear Brand

    Quiet luxury is a new era of minimalism that is not as simple as minimalism and not as extravagant as luxury. It presents luxury in an extremely quiet manner, with exquisite aesthetics, tailoring, and craftsmanship, complemented by timeless classic styles, making it charming. The foundation of quiet luxury is timeless clothing: handmade tailored trousers, suit jackets, and casual shoes in the wardrobe. These garments are made of high-quality fabrics, with delicate details and comfortable silhouettes. They do not need embroidery, sequins, logos, or slogans to present a free and classical temperament. The color palette of quiet luxury is mainly neutral tones, such as black, white, gray, camel, and brown. These colors are soft and tranquil, creating a sense of understated elegance.

  • The Womenswear Runway Analysis of Jil Sander

    2023-09-28 71292

    The Womenswear Runway Analysis of Jil Sander

    Jil Sander's Spring/Summer 2024 collection breaks the norms and redefines minimalistic fashion by embracing a blend of diverse cultures and drawing inspiration from nature. Designers Lucie and Luke Meier continue to explore the essence of clothing with a mindset of breaking traditions. They consciously study various possibilities in the collection, including professional tailoring and techniques, femininity and masculinity, understated elegance and allure, and the fusion of everyday wear and high-end customization. The collection showcases a light, graceful style that embodies both formal businesswear and futuristic elements, giving pure sculptural shapes a sense of movement and substance.

  • Free Shadows -- The Analysis of Marisfrolg The Benchmark Womenswear Brand

    2023-09-27 21042

    Free Shadows -- The Analysis of Marisfrolg The Benchmark Womenswear Brand

    MARISFROLG's 2023 Early Autumn Collection, themed "Seagull Series," highlights a carefree attitude towards life. The collection uses seagulls as important pattern elements to convey a sense of freedom and broad-mindedness. In terms of design, the series presents diverse patterns and craftsmanship, emphasizing elegant pattern design as a core feature. Additionally, the collection includes a variety of different items such as sweaters, shirts, cardigans, and coats to meet the needs of different consumers.

  • An Instant Moment -- The Analysis of JNBY The Benchmark Womenswear Brand

    2023-09-26 38392

    An Instant Moment -- The Analysis of JNBY The Benchmark Womenswear Brand

    In the 2023 autumn/winter series, JNBY focuses on the theme of "moments" to create a casual yet artistic, intellectual, and cool image of JNBY women through changes in materials, silhouettes, and textures. These design inspirations also echo the artistic traits of relaxation, simplicity, ambiguity, and disorderliness in this season's "moments" theme, bringing imagination to the urban dwellers' moods.

  • Oppenheimer -- The Comprehensive Analysis of Womenswear Designer Brand

    2023-09-26 15606

    Oppenheimer -- The Comprehensive Analysis of Womenswear Designer Brand

    The dressing style of intellectuals in the 1940s is characterized by wearing suits, ties, and porkpie hats. In the movie city scene, the designer selected a blue shirt and a gray suit for the protagonist. When he arrived in New Mexico, he wore more gray and khaki colors to match the land. The successful release of the film has once again fueled the trend of fall and winter fashion. The fusion of "quiet luxury," "intellectualism," and "academia" creates an atmosphere that highlights the characters' individual traits. The three codes of preppy style are tweed, wool vests, and oversize clothing. During that era, wide ties and well-fitted pants were popular. The favorite coats were brown and gray herringbone. Sometimes, a dark brown or navy blue overcoat and trench coat were worn as well.

  • Overcoat & Trench coat -- The TOP Ranking of Menswear
    Data Reports

    2023-09-20 20877

    Overcoat & Trench coat -- The TOP Ranking of Menswear

    According to the analysis of the TOP 100 men's trench coats/overcoats data based on user downloads from July to September, the trench coat/overcoat market in the past three months has mainly presented two major mainstream styles: business commuting and sports leisure. Details such as leather embellishments, color-blocking, collar designs, and line decorations are the key design points for individual items. Plaid patterns remain the preferred choice for trench coats/overcoats, and woolen fabrics continue to be the focus fabric this season, including textured wool, speckled yarn, color-woven herringbone, and reversible double-sided wool, among others.

  • Maillard -- The Analysis of Women's Street Style

    2023-09-20 53536

    Maillard -- The Analysis of Women's Street Style

    Farewell to the dopamine of summer, Maillard continues to be the hottest fashion trend this autumn. Maillard originally referred to a common non-enzymatic browning reaction in food processing, which is a non-enzymatic browning reaction that occurs during the processing of food. During this process, various shades of brown are produced, hence Meira has spread to the fashion field as a synonym for color coordination. Maillard's fashion style is mainly brown, with bright orange or red accents, which can allow you to showcase a fashionable and warm atmosphere in autumn. Below, we will interpret Maillard's fashion from four perspectives, representing pure brown, brown with no color, brown with orange-red, and brown with bright colors, to represent the street fashion trendsetters' Maillard styling.

  • Avant-garde -- The Comprehensive Analysis of Menswear Runway

    2023-09-18 32735

    Avant-garde -- The Comprehensive Analysis of Menswear Runway

    The avant-garde fashion design style of the emerging pioneers is characterized by being avant-garde, innovative, unique, and personalized. They do not adhere to traditional fashion norms and restrictions, boldly breaking through traditional constraints, and pursue unique design concepts and expressions. They use unconventional cutting, materials, and color matching to change the original structure of clothing, presenting a cutting-edge and avant-garde appearance, creating unique clothing styles. Emerging pioneers designers often cleverly mix different styles and elements, creating diversity and contrast. They may integrate traditions and modernity, the East and the West, high-end and street styles, forming a new clothing language that presents unique textures and layers. They have a certain visual impact, showcasing the creativity and unique aesthetics of designers, becoming the creators and leaders in the fashion industry.

  • Elegant and Romantic -- The Womenswear Runway Analysis of Altuzarra

    2023-09-13 49371

    Elegant and Romantic -- The Womenswear Runway Analysis of Altuzarra

    Altuzarra's 2024 Spring/Summer collection sees designer Joseph returning to an exploration of vulnerability and authenticity. Drawing inspiration from "Rosemary's Baby," with Miuccia Prada leading the entire process, the aesthetic of the 1960s and 70s from the film is reintroduced to the runway. In an effort to attract women, Altuzarra presents satin coats in shades of red, butter yellow, and ivory. These coats are A-line and slightly oversized, resembling enlarged versions of doll coats from the 60s. They manage to be neither distorted nor conservative, but simply stunning. The collection aims to persuade women to move away from outdated notions of avant-garde and provocative sexiness.

  • Minimalist Daily -- The Analysis of KAPTAIN SUNSHINE The Menswear Designer Brand

    2023-09-01 7116

    Minimalist Daily -- The Analysis of KAPTAIN SUNSHINE The Menswear Designer Brand

    Rito Kojima, a veteran editor in the Japanese fashion print media, decided to establish his personal brand, KAPTAIN SUNSHINE, in 2013 after working in the industry for several years. As one of the representative brands of Japanese basic clothing, KAPTAIN SUNSHINE consistently interprets a luxurious sense of daily comfort through its loose silhouette and high-quality materials. In recent seasons, the brand has also been experimenting with the possibilities of bright colors in everyday styling, combining them with elements drawn from classic vintage clothing to make KAPTAIN SUNSHINE the perfect choice for transitioning from casual to sophisticated attire.

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