Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
Elegant Style -- 19/20 A/W Womenswear at Trunk Show
In A/W 19/20, elegant womenswear features flowing ruffles, petal-like hems, draped front, voluminous sleeves or pleats to add depth. Buttons of different size and dense sequins give a brilliant touch. Ombre colors also gain traction. They all contribute to vivid and feminine looks.
Style & Silhouette -- Pre-Fall 2019 Women's Fur & Leather Apparel on Catwalk
This season, fur and leather apparel mainly includes overcoats, trench coats and jackets, combining femininity with masculinity. They emphasize the confident and individual quality of urban women.
Swag -- 18/19 A/W Women's Street Style
Blazing tones and technical, functional elements stand out on A/W streets. Sweatshirts, trench coats, work jackets and large check garments are key items, showing mix-and-match street looks.
Sophisticated Women (Pattern & Detail) -- 18/19 A/W Womenswear Benchmark Brand
On October 17, Sandro unveiled "The Muppet Show x Sandro" capsule. The brand founder and creative director Evelyn Chetrite, CEO for Asia Stephane Ledru and brand ambassador Ma Sichun attended the promotional event.
Dry Clean Only -- 18/19 A/W Womenswear Designer Brand
Dry Clean Only was originally sold in the most famous flea market of Bangkok. The unique handmade garments are worn by celebrities. The designer Patipat Chaipukdee recreates Burberry trench coats with panels, sequins and embroideries, feeling delicate yet rebellious.
Shanghai Fashion Week -- 2019 S/S Trunk Show for Womenswear
During the period of 2019 S/S Shanghai Fashion Week, 2019 S/S trunk show opened. Exhibitions like Showroom, Dfo Showroom and Ontimeshow gathered lots of designer brands to demonstrate the trend of 2019 S/S garments. At the same time, versatile and diversified womenswear are focused on. The girly can vague elements were added. Contrasting is the feature.
CHIC 2018(Autumn) Shanghai -- Womenswear
China International Fashion Fair was held from September 27 to 29 in 2018, with the theme of "New Makers" focusing on the market revolution driven by upgrading of consumption. There were 719 exhibitors and 825 brands from 14 countries and regions in this exhibition. Technology changes our lives, and upgrading of consumption brings the concept of personalized consumption, which all brands and companies have realized.
Smart Casual -- Pre-Fall 2018 Women's Outerwear in Japanese Market
In the Pre-Fall 2018 Japanese market, outers are key items. Subtle quilted coats, blazers, sport jackets, padded jackets and lightweight trench coats utilize various details to create smart causal looks.
Style & Item -- Pre-Fall 2018 Womenswear in Japanese Market
In the pre-fall 2018 Japanese market, natural cotton and linen, soft elegance, vivid girl and leisure mix are key themes. Cotton and linen items give a comfortable touch. Soft elegant garments employ feminine laces, flowers and gauzes. Young women's apparel prefers saucy frills, delivering a vivid and youthful feel. Leisurewear incorporates different elements to add diversity.
American Street Chic -- 18/19 A/W Outerwear of Designer Brand
It is no doubt that streetwear is all the rage now. At the same time, the success of Off-White™ and its founder Virgil Abloh indicates that high-end streetwear brands will have more opportunities in the market. Alyx, 032c and Y/Project are gaining popularity, they continue to provide iconic designs, but will they be the next Off-White™?
Diversity -- Pre-Fall 2018 Guangzhou Market Analysis for Women's Outerwear
In the pre-fall 2018 Guangzhou market, the main outerwear includes jacket, suit, trench coat and overcoat. Check is most broadly employed. Jacket is simple and comfortable; Trench coat feels gentle and draping; Overcoat features a simple style; Suit is more leisure with the addition of bright colors and flowers; There are many pockets on workwear and floral prints and drawstrings result in more functional and comfortable looks.
Style & Item -- Pre-Fall 2018 Womenswear in Guangzhou Market
In the Guangzhou market, athleisure and simple deconstructed styles are key. Athleisure items utilize rich colors and mixed styles to add vibrancy. The later features deconstructed design for simple yet creative looks, emphasizing a feminine charm.
Trench Coat -- 18/19 A/W Item of Womenswear Designer Brand
Trench coats are perennial in the fashion world. Taking references from the past, designers boldly recreate them for stylish and playful looks.
Sophisticated Women (Detail & Material) -- Pre-Fall 2018 Womenswear Benchmark Brand
1. The collection of ICICLE is inspired by the moments of Parisian life, creating a relaxed and cozy mood; 2. Su Ruiqi wore III VIVINIKO and shared her dressing style; 3. Lily 2018 "Flashback Forward" collection enlivens office looks with unconventional design; 4. The latest collection of Edition is influenced by 1990s cultures, mixing film aesthetics with Hong Kong style.
Neat Tailoring -- 2019 S/S Womenswear Designer Brand
The tailoring of this season feels bolder and more causal than before. Cutout, regular dart, cinched waist, sharp trench coat and simple V-neck dress all gain traction.
Cotton & Linen (Pattern & Detail) -- Pre-Fall 2018 Menswear Benchmark Brand
Words are used on cotton and linen items in orderly placement, or arranged for stripes. Chinese characters are decorative and bring newness.
Cool Cotton & Linen -- 18/19 A/W Womenswear Designer Brand
Natural fabrics – cotton and linen, are increasingly hot nowadays where life quality, environmental protection and health are important. Structures are key for cotton and linen items, with pleats, drawstrings or deconstructed design to add diversity, delivering an artistic or masculine feel.
Pre-Fall 2018 Womenswear Benchmark Brand -- Sophisticated Women (Detail & Craft)
Simple stitches on silks reinforce an elegant touch. They appear on kimono collars for a slouch feel, or reveal a smart quality on work shirts. Thick stitches reflect the cool personality of women. ICICLE and Lily both employ tucks. The scattered tucks of ICICLE are particularly eye-catching.