Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-03-11 44203
London Fashion Week - Recommended Womenswear Brands
The 2024 Autumn/Winter London Fashion Week will be held from February 16 to 20, 2024, marking the 40th anniversary of the week. Over 70 brands participated in this season's fashion week. Each designer, through their own unique approach, coincidentally pays tribute to the English royal wardrobe and British history, creating fashion works full of drama and emotional tension. From noble and elegant retro British style to modern and sexy design, to futuristic and exotic elements, combining outdoor elements with British elegance, and showcasing the power of women through different styles of design. London Fashion Week showcases the innovative spirit and pursuit of diversity in the fashion industry, bringing new insights and directions for the development of the fashion industry.
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2023-12-19 9234
Cozy Fit -- The Popular Style of Womenswear E-Commerce
Compared to Clean Fit, Cozy Fit places more emphasis on comfortable and lazy "lifestyle outfits" based on simple and neat styles, and the selection of items is also more designed. It abandons fixed pairing formulas and emphasizes pragmatism, with a particular emphasis on basic layering and multiple outfits. Its core concept is to create a simple, relaxed, and fashionable look through the combination of basic color tones and a loose and comfortable large contour.
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2023-12-13 38063
The Data Analysis of Womenswear E-Commerce
Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (women's clothing) has been compiled. The content of the list is mainly based on product and style dimensions, and summarized as follows: trendy nerd style, Dirty fit style, ABG spicy girl style, Korean style coat windbreaker, half zipper design sweater, corduroy wide leg pants and other hot search content.
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2023-10-18 70450
Cotton-linen -- The Comprehensive Analysis of Women's Runway
Throughout the 2024 spring and summer women's fashion show, cotton and linen fabrics are still a high proportion of materials, while basic poplin and twill gabardine are showing a trend of multi style application. Urban minimalism and work street fashion are important styles, and the proportion of suits and skirts in the ready-made clothing category has significantly increased compared to the previous season. Overall, attention is paid to the comfort and relaxation brought by natural materials when wearing. High density poplin is mainly made of high count combed pure cotton, showcasing a lightweight and crisp texture, accounting for 33%. It extends from traditional shirt items to various types of ready-made clothing applications, such as suits, pants, and lightweight outerwear; Smooth cotton textiles mainly consist of twill gabardine, accounting for 31% of the total, which mainly appears in heavy and straight jackets and fashionable workwear sets; The color woven striped fabric focuses on the innovative application of holiday style patterns and basic fine stripes, accounting for 11%; The texture of cotton and linen is composed of multiple textures such as jacquard twill, washed crepe, and knotted yarn, which have weakened compared to previous seasons. It emphasizes the softness and fineness of the fabric, accounting for 9%; In the simple and natural world, the main manifestations are the cotton and linen colored spinning effect, the woven canvas texture, and the basic cotton twill garment making process, showcasing the natural properties of cotton and linen, accounting for 6%; Hollow out embroidery and printing are mainly based on basic cotton and linen plain patterns, combined with innovative floral arrangements to become important highlights of this season. The data and materials in this report mainly come from fashion weeks in Milan, Paris, London, and New York, focusing on new trends in cotton and linen fabrics during the four major fashion weeks.
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2023-10-12 36325
The Data Analysis of Cross-Border Womenswear E-commerce in September
Current situation analysis: (1) According to Amazon data, among all Amazon products, women's clothing accessories account for 40.53% of all clothing accessories, a decrease of 3.35% compared to the previous month. (2) In September, the underwear and pajamas category continued to rank first, accounting for 27.3%, an increase of 4.15% compared to August; The number of sports products ranks second, accounting for 17.7%, up 3.47% from August.Data inspiration: (1) Compared to August, the proportion of tops, T-shirts, and shirts decreased by 4.58%, while the proportion of dresses decreased by 3.15%. Considering that it is caused by seasonal changes; (2) Sports and lingerie pajamas are still the top proportion of Amazon women's clothing, with a significant increase in the proportion in September.
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2023-09-28 72621
The Womenswear Runway Analysis of Jil Sander
Jil Sander's Spring/Summer 2024 collection breaks the norms and redefines minimalistic fashion by embracing a blend of diverse cultures and drawing inspiration from nature. Designers Lucie and Luke Meier continue to explore the essence of clothing with a mindset of breaking traditions. They consciously study various possibilities in the collection, including professional tailoring and techniques, femininity and masculinity, understated elegance and allure, and the fusion of everyday wear and high-end customization. The collection showcases a light, graceful style that embodies both formal businesswear and futuristic elements, giving pure sculptural shapes a sense of movement and substance.
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2023-09-27 21669
Free Shadows -- The Analysis of Marisfrolg The Benchmark Womenswear Brand
MARISFROLG's 2023 Early Autumn Collection, themed "Seagull Series," highlights a carefree attitude towards life. The collection uses seagulls as important pattern elements to convey a sense of freedom and broad-mindedness. In terms of design, the series presents diverse patterns and craftsmanship, emphasizing elegant pattern design as a core feature. Additionally, the collection includes a variety of different items such as sweaters, shirts, cardigans, and coats to meet the needs of different consumers.
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2023-09-13 51511
Elegant and Romantic -- The Womenswear Runway Analysis of Altuzarra
Altuzarra's 2024 Spring/Summer collection sees designer Joseph returning to an exploration of vulnerability and authenticity. Drawing inspiration from "Rosemary's Baby," with Miuccia Prada leading the entire process, the aesthetic of the 1960s and 70s from the film is reintroduced to the runway. In an effort to attract women, Altuzarra presents satin coats in shades of red, butter yellow, and ivory. These coats are A-line and slightly oversized, resembling enlarged versions of doll coats from the 60s. They manage to be neither distorted nor conservative, but simply stunning. The collection aims to persuade women to move away from outdated notions of avant-garde and provocative sexiness.
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2023-09-01 66237
Maillard Aesthetic -- The Comprehensive Analysis of Womenswear Designer Brand
Maillard style accompanies the arrival of autumn. Maillard originally refers to a non-enzymatic browning reaction commonly found in food processing, which is a non-enzymatic browning that occurs during food processing. During this process, various shades of brown are produced. In August, the authoritative fashion media "GQ" in collaboration with TikTok launched a grand showcase of Maillard, finding the answer to Maillard fashion. To summarize the melanoidin fashion color scheme, it mainly consists of shades of brown with orange-red accents. The brands The Row, Lemaire, Proenza Schouler, Rejina Pyo, and Toteme will represent the interpretation of melanoidin fashion style.
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2023-08-16 62307
Forest Echo -- The Analysis of ICICLE The Benchmark Womenswear Brand
The current issue of POP Market Research Team conducted a comprehensive analysis of ICICLE's 2023 early autumn collection, covering four key modules including brand news, offline new product analysis, online new product data analysis in July, and offline new product design details analysis.
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2023-07-26 56234
Cotton-linen -- The Fabric Analysis of Première Vision Paris
This season, the cotton and linen woven fabrics inject a more exquisite, delicate, and innovative design into the casual style. The blend of cotton and linen with viscose, wool, and cashmere fibers becomes the material highlight, opening up new ideas for suit design. The fabric combines the rustic texture of cotton and linen with a smooth and delicate touch. The architectural aesthetic trend is presented through texture dobby, corduroy, and plaid patterns on flannel, showing a sense of detailed carving. Drawing inspiration from the denim wash style, various techniques are employed to achieve innovative and environmentally friendly fashion streetwear fabrics.
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2023-06-12 62623
Practical Future -- The Analysis of Dior Men The Luxury Menswear Brand
Dior captures the essence of futurism and crafts its 2023 Fall Menswear Collection with expert craftsmanship. Continuing with the theme of a journey through time and space, the collection's advertisement showcases alluring fashion pieces set against captivating backgrounds, highlighting the collision and fusion of Dior's essence and innovative spirit. A mix of strong and transparent textured mesh fabric creates a graceful layering effect for outdoor fashion. The woolen skirt showcases a perfect balance of softness and strength. Starry prints bloom on clothing, spanning light-years, while the revamped Dior logo emerges in avant-garde style. The collection creates a new fashion language through an amalgamation of inspirations.
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2023-05-29 31066
The Analysis of Burberry The Luxury Womenswear Brand
Burberry's new brand identity, introduced in February 2023, includes a vintage serif font and a charging knight logo dating back to 1901. This season, the brand has extensively utilized the equestrian knight emblem, which can be seen in numerous product categories. The equestrian knight emblem showcases Burberry's rich heritage and traditional elements while infusing a modern sense of fashion.
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2022-09-21 26181
Mix & Reconstruction -- The Analysis of TAMME The Menswear Designer Brand
Tamme is a brand launched by former Sacai designer, Tatsuya Tamada, in 2021. The name is a combination of the words "homme" and "femme" and is based upon the concept of "creation through neutral concepts and renewal of pre-existing designs."
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2022-09-18 13847
Avant-garde Aesthetic -- The Analysis of Lesugiatelier The Womenswear Designer Brand
Seoul-based womenswear label Lesugiatelier—formerly SU GI—designs for the self-assured. Under the creative direction of Jinsuk Kim, the label gives classic tailoring archetypes and urban staples a futuristic, somber-chic twist, yielding androgynous silhouettes that glimmer with an untamed allure. Its detail-oriented collections—accented with asymmetrical draping and revealing cutouts—range from office-ready attire like structured power blazers and velvet lace-trimmed tops to streetwise gear like bulky bomber jackets and pipe-leg trousers with a pleated skirt stitched to their front. Infused with a maverick sensibility, Lesugiatelier makes tailored daily wear for the sophisticated enfant terrible.
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2022-04-29 83957
The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand
With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.
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2022-04-12 67252
Diverse Layers -- The Womenswear Runway Analysis of 3D Embellished Fabric
3D embellished fabrics occupy a larger proportion on A/W 22/23 runway shows. Valentino’s 3D fringes, flowers and sequined embroideries lead the fashion trend. In the boom of technology, futuristic embellishments are also noteworthy. This report focuses on the trend of shiny sequins, virtual technology, feather fringes and extravagant embellishments.
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2022-04-09 73706
Luster & Shadow -- The Womenswear Runway Analysis of Smooth Texture Fabric
This report introduces the smooth texture fabrics on Fall/Winter 2022 womenswear runway shows. The lustrous crisp silk is the hottest trend; soft satin features the fluid textures; driven by the concept of metaverse, futuristic mercerization will trend upward in the market; gorgeous casual fabrics prefer active styles; luxury velvet pays more attention to textures; fabrics with metallic luster are also essential for streetwear brands.
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2022-04-08 87872
Practical Function -- The Cotton Fabric Trend of Womenswear Runway
We can see from the A/W 2023 runway shows that practical functional fabrics are applied on all categories. Classic voluminous cotton is continued; comfy & soft surface and diverse blend have been trended upward; crisp paper-touch fabrics and original textures are the trending fabrics. Performance cotton and blend are the main parts to show diversified temperaments and styles.
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2022-03-24 68390
The Beat Generation -- The Analysis of Max Mara The Luxury Womenswear Brand
Max Mara A/W 2022 collection paid homage to Sophie Taeuber-Arp’s work and drew inspirations from Dadaism to develop dramatic pieces. Resort 2022 collection embraced the spring by Whitney Bag’s fresh tones. The technical knitted fabrics of 101801 Light coat were presented in dreamy pastels.
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2021-12-28 88783
Lace -- The Fabric Analysis of Luxury Womenswear Brand
Soft, lightweight, and breathable lace can better present women’s body curves and elegant temperament. Many luxury brands have released their lace fabrics with different styles, textures, and colors. Crisp water-soluble lace takes the largest proportion; the fine knitting of see-through lace presents elasticity and extensibility; geometric and embroidered lace fabrics enrich the textures; novelty sequin lace will trend upward in the future.
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2021-11-22 78470
Fleece Fabric -- The TOP Ranking of Kidswear
Based on the downloaded data of POP Fashion users in the recent three months, granular fleece(74%) and plush fabric(63%) lead the list, followed by polar fleece and coral velvet. Velvet and teddy bear fleece reveal a steady increasing. The thermal performance of fleece fabrics is rather suitable for creating lovely kids' outerwear, dress, sweatshirt, and loungewear. The use of bright colors will be the developing trend.
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2021-10-08 70185
Eco-friendly Bohemia -- The Womenswear Runway Analysis of Chloé
Launched at the Quai de la Tournelle in Paris, S/S 2022 Chloé runway was cooperated with many charities to underline the social responsibility of the brand and the fusion of environmental protection and creativity. This show about love interpreted the free and unlimited Bohemian spirit. Chloé Craft was also officially introduced to launch more hand-made products in the future. This collection applied regenerated wool, hand-cut plant-dyed leather and soft linen. The usage ratio of lower impact material reached 58% this season. Various sewing, weaving and whipstitching techniques have been appeared. Petal-pattern crocheted dress, knotted slip dress made of strips of leftover fabric from seasons before, and whipstitched leather renew and inherit the classics.
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2021-09-24 50610
Spring Romance -- The Womenswear Runway Analysis of Alberta Ferretti
Founded in 1974, the Milan-based Alberta Ferretti represents taste, elegancy, sensibility and charm. Many international stars and celebrities have worn their master pieces on grant events and red carpets. S/S 2022 collection used butterfly to present the elegant, confident and resilient postures and exude the lightweight yet high-quality romance. Butterfly photos were printed on wrapped dress and lace slip dress, and graceful miniskirt presented impressionism paintings. Knitted lace and organza crochet created a relaxing atmosphere. The colorway of this collection began from white, black and neutrals to dazzling colorfulness to present a butterfly which had broken out of the cocoon. The draped chiffon gown dress in Scuba Blue, Bright Aqua and Purple Opulence perfectly interpreted the brand attitude.