Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
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2023-10-12 38292
The Data Analysis of Cross-Border Womenswear E-commerce in September
Current situation analysis: (1) According to Amazon data, among all Amazon products, women's clothing accessories account for 40.53% of all clothing accessories, a decrease of 3.35% compared to the previous month. (2) In September, the underwear and pajamas category continued to rank first, accounting for 27.3%, an increase of 4.15% compared to August; The number of sports products ranks second, accounting for 17.7%, up 3.47% from August.Data inspiration: (1) Compared to August, the proportion of tops, T-shirts, and shirts decreased by 4.58%, while the proportion of dresses decreased by 3.15%. Considering that it is caused by seasonal changes; (2) Sports and lingerie pajamas are still the top proportion of Amazon women's clothing, with a significant increase in the proportion in September.
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2023-09-26 40802
An Instant Moment -- The Analysis of JNBY The Benchmark Womenswear Brand
In the 2023 autumn/winter series, JNBY focuses on the theme of "moments" to create a casual yet artistic, intellectual, and cool image of JNBY women through changes in materials, silhouettes, and textures. These design inspirations also echo the artistic traits of relaxation, simplicity, ambiguity, and disorderliness in this season's "moments" theme, bringing imagination to the urban dwellers' moods.
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2023-06-12 62804
Practical Future -- The Analysis of Dior Men The Luxury Menswear Brand
Dior captures the essence of futurism and crafts its 2023 Fall Menswear Collection with expert craftsmanship. Continuing with the theme of a journey through time and space, the collection's advertisement showcases alluring fashion pieces set against captivating backgrounds, highlighting the collision and fusion of Dior's essence and innovative spirit. A mix of strong and transparent textured mesh fabric creates a graceful layering effect for outdoor fashion. The woolen skirt showcases a perfect balance of softness and strength. Starry prints bloom on clothing, spanning light-years, while the revamped Dior logo emerges in avant-garde style. The collection creates a new fashion language through an amalgamation of inspirations.
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2023-05-29 33110
The Analysis of Burberry The Luxury Womenswear Brand
Burberry's new brand identity, introduced in February 2023, includes a vintage serif font and a charging knight logo dating back to 1901. This season, the brand has extensively utilized the equestrian knight emblem, which can be seen in numerous product categories. The equestrian knight emblem showcases Burberry's rich heritage and traditional elements while infusing a modern sense of fashion.
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2022-09-07 33582
Western World -- The Menswear Runway Analysis of Casablanca
With only a few, short years in as a burgeoning design label, Charaf Tajer’s Casablanca has shown no signs of slowing down. For Spring/Summer 2023, the brand upped the ante in Paris and utilized a horse pen stage setting to showcase its western-inspired collection. Working from three different themes – Vaqueros, Phantastica and Nature & Architecture – Tajer presented distinct clothing elements based on an overarching “Future Optimist” approach.
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2022-06-07 35409
Nature & The Outdoors -- The Analysis of Burberry The Luxury Menswear Brand
Pre-fall 2022 collection is dominated by earthy browns, camels and khakis. Printed leaves and maps express the longing for a free journey to approach the nature. Tenderer colorways and all-matching pieces continue the British style and complete a pretty and practical pre-fall collection.
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2022-05-10 16942
Primary Color -- The Analysis of Yohji Yamamoto The Menswear Designer Brand
Japanese designer Yohji Yamamoto is famed for putting an androgynous, directional spin on traditionally feminine avant-garde designs, and pioneering the fashion-meets-sportswear aesthetic. This is how Yamamoto’s signature dark designs and draped tailoring have impacted how we dress today. Yamamoto’s signature aesthetic, which hinged on all-black, body-engulfing designs, put a new spin on tailoring and stood out among the cinched waists, shoulder pads and bold block colours that ruled the 1980s fashion scene. In an era of rainbow brights, a dark colour palette had the shock factor.
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2022-05-07 29660
Gentle Minimalism -- The Analysis of Jil Sander The Menswear Designer Brand
Jil Sander is known for the restrained aesthetics and neat lines. Abandoning all the extra details, ruched cloth wraps the body without zippers and buttons. A little clip and bias cutting accentuate the structures. The neutral colorways and modern fabrics of Jil Sander is the most persuasive path to the minimalism.
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2022-04-29 84052
The Comprehensive Fabric Analysis of Fast Fashion Womenswear Brand
With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.
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2022-04-20 31220
Boiling Core -- The Analysis of GALL The Menswear Designer Brand
Established by American designer Justin Gall and Chiara Nardelli Gall in Rome in 2014, GALL merges human physiology, art and graphics for an innovative and modern world. Industrial colorways like rust red remain dominance since the first S/S collection in 2015. Detachable and practical designs with various functions explore the original yet avant-garde modernism. With the trend of ECO fashion, GALL tends to choose comfortable and sustainable fabrics that are environmentally-friendly.
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2021-11-26 69806
The Comprehensive Analysis of Menswear Runway(Style)
S/S 2022 runways of Fashion Week in Paris, Milan, New York, and London have been finished. Under the steady situation of epidemic, fashion weeks operated the runway in a mixed pattern: a part of brands returned to the offline fashion show, while others continued the digital show, displaying new products through live streaming and videos. And the end of fashion week will definitely lead topics among journalists, celebrities, and buyers. The eye-catching designs revealed the unique mindset of each fashion house, which inspired the trend of next season.
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2021-10-21 38020
Black Romance -- The Analysis of Yohji Yamamoto The Menswear Designer Brand
Being known as "the Poet of Black", Yohji Yamamoto has been the greatest influencer in the field of traditional apparel and design for 40 years. Bold, avant-garde tailoring and black keynote form his signature unisex fashion.
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2021-10-12 71642
Redefinition -- The Analysis of BOSS The Menswear Luxury Brand
BOSS A/W 2021 collection breaks the collocation rules and captures the next-gen spirit. Inspired by the Big Sur in California, tensive and thick colors interpret individuality and create a brand new visual effect. No matter the loose woolen jacket or the casual puffer, BOSS drawn inspiration from the classics and interpreted the modernized dressing from a creative perspective, which subverted the visual imagination and fused classics with creativity.
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2021-07-18 65863
Natural Healing -- The Menswear Runway Analysis of AMBUSH
Escaping from city is an opportunity to heal, enjoy, and feel the nature, which is exactly the inspiration source of AMBUSH S/S 2022 collection. Although the collection was released before A/W 21/22, the designer Yoon Ahn added wasteland and vast free space into city and streets to create a new brand blueprint. Such freedom has brought variable ideas and also changed the way how AMBUSH treats its fashion collections. Inspired by highly functional fabrics, the new branch AMBUSH WKSP demonstrates the basic elements for people to move comfortably between city and countryside.
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2021-07-02 30092
Military Fashion -- The Analysis of Maharishi The Menswear Designer Brand
The London fashion brand Maharishi has released its S/S 2021 collection -- Maha Tailor Shop. Based on the Vietnamese style, more expressions are made on the silhouettes of military uniform and colors. Sateen made of 60's organic yarns and other military fabrics are used. And the silhouette tends to fit the body structure of Asian people. OG-107 olive color underlines the military style of Maharishi, and pure black is also involved to nod to the SWAT teams in the army. The special badges MAHAPATCHCO are also added to enrich the details.
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2021-06-21 66228
The Matrix -- The Analysis of Vetements The Menswear Designer Brand
Founded in 2014 by the Georgian designer Demna Gvasalia and other seven anonymous members, the London-based VETEMENTS was a big hit of the fashion world. Its oversized silhouette and street fashion has attracted eyeballs. Inspired by The Matrix, all the models in the S/S 2022 collection wear sunglasses. The background against which graphic designers use Photoshop starts a conversation about virtual internet world and real life.
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2021-06-16 48166
Rebellious & Variable -- The Analysis of Kolor The Menswear Designer Brand
Kolor is a Tokyo-based high-level casual fashion brand founded by Junichi Abe in 2004, which is focusing on men's and women's ready-to-wear currently. Its unique Asian tailoring and proverbial fitness perfectly present the accurate, elegant and understated Japanese fashion. Kolor S/S 2021 collection contains both womenswear and menswear. The younger design is based on the classic products in the past, and deconstruction takes it to another domain. Layered feel is the core of this collection. Except for the layering of various streetwear and leisurely clothing, designer unexpectedly puts the clothing in kids' size out of the loose adult silhouette, accentuating the hippie and decadent aesthetic of colorful and anti-mainstream mix & match and echoing the rebellious and variable inner activity of teenagers.
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2021-03-22 107999
Comfort First -- The Comprehensive Analysis of Womenswear Catwalks (Silhouette&Item)
According to the Big Four fashion weeks, POP Fashion analyses the data changes of key items on catwalks. The important message of A/W 21/22 fashion weeks is comfort-oriented styles, which also satisfies the desire for dressing and celebration. The rise of trousers and knitwear leads to the changes of product structure. The proportions of knit top, trousers, jacket and sweater all increase. Conforming to the comfort first message, leisure items like bottom pants, sport shorts and T-shirt also rise. Flared trousers is more popular year-on-year. Knit and trousers take the proportion of dress items. Tight-fit and party styles are also under a rising trend in A/W 21/22. Knits break through the limited design and develop knitted vest and comfortable suits.
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2021-03-17 68906
Modern Geometry -- The Analysis of ROARINGWILD The Menswear Designer Brand
The original brand ROATINGWILD was founded by six university students in Shenzhen, China on May 4, 2010. The brand uses variant product design to spread the original brand culture and attract more people to pay attention to the Chinese original culture. In the modern society of formalized work and entertainment, depression and anxiety have become the social normality. Except for the corona virus, there is another Epidemic in the internet world. ROARING and fabric qorn make out the collection Mental Health in a playful, straightforward, ironic attitude to call for the care for mental health during the lockdown.
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2021-01-06 51853
Delicate and Leisurely Life -- The Analysis of The CLASIK The Menswear Designer Brand
The CLASIK is a Japanese leisure brand, which adds casual sense and languor loose style to the minimalist suits design to present a delicate and leisurely life style. Shirts, T-shirts, trench coats and jackets are the main items, advocating its polymorphous minimalist life styles.
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2020-09-20 80288
Everyday Leisure -- The Analysis of Womenswear Fast Fashion Benchmark Brands
This report focuses on ZARA, H&M and Urban Revivo. This season collaborative IP patterns frequently appear. Urban leisure style becomes the main style in early autumn. Breathable cotton and linen as well as natural silk remain key fabrics. The dress is the most popular item. Shirring still holds a large share.
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2020-08-17 77529
X Is an Attitude -- INXX The Womenswear Benchmark Brand
INXX is an international high street platform for buyers, gathering more then 80 famous fashion brands from Europe, Japan, South Korea and so on. Its S/S 2020 collection interprets different fashion trends via different themes. 1. INXX launches the limited series for Dragon Boat festival. This series draws inspiration from the legends of Zhong Kui, and creates sachets, bags and limited T-shirts. 2. INXX works with Refinements Lab to present Soul Air shoes, which extract elements from Dunhuang culture to re-create Air Force 1. 3. ANGEL CHEN S/S 2020 collection takes cues from Queen of the Jungle, Sheena, a comic in 1937. The washed denim and tropical Hawaii prints display the tensile wild beauty. 4. RECYANCLE A/W 2020 collection is "THIS IS NOT SPECTACULAR AT ALL". In this collection, contour lines depict mountains and waters in traditional paintings. Glitch Art is combined to blend classical Chinese culture with modern technologies. 5. INXX joins hands with Dabeiyuzhou for the Xenobiology video campaign.
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2020-08-05 85813
Leisure Comfort -- The Comprehensive Analysis of Guangzhou Womenswear Markets
This report analyzes mainly UUS, SHISANHANG and KAPOK wholesale markets. Affected by this pandemic, orders and consumers decline sharply. On the whole, cotton & linen style and young lady style are dominant, and sportif and leisure items remain the mainstream. Fresh checks and ditsy create a youthful and girly vibe for dresses. Cotton and linen become the new trend.
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2020-07-30 86050
New Romantic Femininity -- The Comprehensive Analysis of Hangzhou Womenswear Markets
Hangzhou womenswear markets are key, and gradually revive after the pandemic is under control in China. Based on market research of S/S 2020 and Pre-Fall new products, we can see the mature lady style mixes with light leisure and becomes younger; young lady style enhances the new femininity and dresses hold the largest market share; street fashion declines; plants, flowers and artistic figures stand out; home style and functional items grow the fastest. This report extracts key items, crafts and patterns in S/S 2020 and Pre-Fall 2020 new products.