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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Leather & Fur -- The Comprehensive Analysis of Women's Runway (Part One)

    2024-03-23 3574

    Leather & Fur -- The Comprehensive Analysis of Women's Runway (Part One)

    At the four major fashion weeks of autumn and winter on 24/25, fur and fur have shown an upward trend. This article analyzes the key colors and items of fur and fur for women's clothing on runway. This season, the proportion of jackets with fur and fur as the key items is still the highest, while fur coats and coats have increased. In addition, the combination of minimalist aesthetics in cutting and innovative materials plays an important role in fashion week, combining classic contours with modern styles to showcase an aesthetic balance that transcends time and space.

  • Luxury Minimalism -- The Comprehensive Analysis of Luxury Denim
    Hot

    2024-03-19 5671

    Luxury Minimalism -- The Comprehensive Analysis of Luxury Denim

    The minimalist and luxurious style gives people an impression of stability, intelligence, elegance, and simplicity. This style of denim places great emphasis on materials and pursues high quality. In terms of pattern design, it pays more attention to the comfort of wearing, followed by the design of local details. This group of people places more emphasis on their own wearing experience and feelings, and pursues the ultimate quality of clothing.

  • Leather & Fur -- The Data Analysis of Popular Women's Wear E-commerce
    Data Reports

    2024-03-14 4505

    Leather & Fur -- The Data Analysis of Popular Women's Wear E-commerce

    Among the top 10 best-selling women's leather and fur e-commerce products from February to March, the most popular women's leather clothing styles are dominated by retro leisure and simple commuting. Among them, the main design elements of this month's leather and fur style include coloring techniques, brocade stitching, neutral vintage jackets, and commuting suits.

  • Chivalry -- The Women's Runway Analysis of HERMES

    2024-03-08 6403

    Chivalry -- The Women's Runway Analysis of HERMES

    This season, Nadège Vanhée, the director of women's fashion art, titled "Knights", Hermès takes us on a thrilling journey, which is simply a spectacle. In Nadège Vanhee's creative vision, the aristocratic charm of equestrian sports is integrated with the rebellious spirit of motorcycle culture. This season, Hermès replaced the peaceful grasslands with scenes from nighttime city fantasies, with artificial rainfall pouring down the street like runway. The dramatic environment provides a perfect background for the fusion of high-end fashion and high-end adrenaline.

  • Italian Modern -- The Women's Runway Analysis of Gucci

    2024-02-27 21396

    Italian Modern -- The Women's Runway Analysis of Gucci

    The GUCCI 24/25 Autumn/Winter collection is Sabato De Sarno's second answer sheet since taking office. From the previous season until now, De Sarno has been using a color game as one of his symbols, with the first series of Rosso Ancora red continuing into this season. However, this season, more gorgeous decorations from formal attire are used on coats, jackets, and cardigans, or evening style tailoring is integrated into dresses, blending pure evening style with outerwear dominated daily wear, bringing a series of items that subvert daily wear.

  • Wind Chaser -- The Analysis of JNBY The Benchmark Womenswear Brand

    2024-01-29 37435

    Wind Chaser -- The Analysis of JNBY The Benchmark Womenswear Brand

    The POP market research team conducted a comprehensive analysis of the JNBY 2023 winter and early spring 2024 series, covering four key modules: brand dynamics, offline new product analysis, January online new product data analysis, and offline new product design details analysis. Please refer to the following text for details.

  • Leather and Fur -- The TOP Ranking of Womenswear
    Data Reports

    2024-01-17 5907

    Leather and Fur -- The TOP Ranking of Womenswear

    Extract the top 10 downloaded styles (1-5, 6-10 from left to right) from the database of women's leather clothing and fur products in POP. The overall style is mainly single leather jackets, focusing on material aging, splicing technology, and practical silhouettes. Scratching leather is an important process, deepening the sense of aging and increasing fashion, and attention is also paid to stitching details.

  • Quiet Luxury -- The Comprehensive Analysis of Luxury Leather & Fur Brands
    Hot

    2024-01-10 5760

    Quiet Luxury -- The Comprehensive Analysis of Luxury Leather & Fur Brands

    Quiet luxury is synonymous with simplicity, while advanced comfort and minimalism incorporate a touch of romance. Compared to simple European style, the elegance of this style is more mature, while being more restrained compared to romantic styles. Fur in this style pays more attention to the fit with the body shape in terms of design, followed by material selection and detailed design, combining practicality with a sense of fashion. Representative brands in the simple European style include FENDI, PRADA, HERMES, Bottega Veneta, etc. These brands have distinct styles and unique features, with core design elements such as quiet luxury dressing, Swakara, distressed and rubbed colors, and highlighting texture with fur integrated designs.

  • Leather & Fur -- The Data Analysis of Womenswear E-Commerce
    Data Reports

    2024-01-03 5292

    Leather & Fur -- The Data Analysis of Womenswear E-Commerce

    Market analysis of women's clothing and fur market:-The data shows that the sales volume of women's fur in December 2023 was at a high level in nearly a year. The analysis shows that the demand for fur in the market is influenced by the season, with higher demand in autumn and winter. Judging from market demand trends, the sales index of women's clothing and fur products is expected to significantly increase in October, November, and December. Analysis of the proportion of transaction prices for women's clothing and fur: -The data shows that products priced between 1000 and 3000 yuan account for the largest proportion, reaching 34.2%. The price range of 5000 yuan ranks second, accounting for 27.9%. This indicates that there is a significant market demand for mid to high priced products in women's clothing and fur. Development suggestions: -Development: Based on market demand trends, the fur category is in its peak season in December, and some popular categories can be added to quickly increase sales. Please refer to the analysis below for details.

  • Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand

    2023-12-27 9377

    Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand

    The "Nostalgic Casual" style continues the interpretation of the classic retro style, integrating nostalgic elements with modern design concepts, showcasing a unique fashion attitude. The denim category, as an important part of it, has become an indispensable element in the nostalgic leisure style. Designers can create diverse retro style clothing for different occasions, and can also mix and match with other popular elements such as street style, breaking free from fixed frames, and creating unique design works. The "Nostalgic Casual" style of autumn and winter is being used by major clothing brands such as Acne Studios, Evisu, Maison Mihara Yasuhiro, etc. Nostalgic leisure will continue to have an impact on the fashion industry, becoming a fashion bridge connecting the past, present, and future.

  • Leather & Fur -- The TOP Ranking of Womenswear
    Data Reports

    2023-12-20 5330

    Leather & Fur -- The TOP Ranking of Womenswear

    Extract the top 10 downloaded styles (1-5, 6-10 from left to right) from the database of women's clothing, leather, and fur products from POP11-December. The overall style is mainly composed of cashmere and leather, and with seasonal changes, spring and summer single leather jackets are the key development items, which have recently received high attention. Sports patchwork down jackets not only provide warmth but also enhance quality, making them a popular item among young consumers.

  • Light Luxury -- The Comprehensive Analysis of Benchmark Fur Clothing Brand

    2023-12-06 9686

    Light Luxury -- The Comprehensive Analysis of Benchmark Fur Clothing Brand

    Intelligence and luxury are combined with simplicity, comfort and minimalism, and an intellectual, confident, and elegant temperament. This temperament usually comes from the wearer's inner confidence and external cultivation. The clothing is well cut, with smooth lines and a focus on details and texture. In addition, this style also emphasizes comfort and naturalness, so fabrics are usually chosen from soft and skin friendly materials such as fur, cashmere, wool, etc. Representative brands with a smart and luxurious style, such as Yves Salomon, Simonetta Ravizza, FABIO GAVAZZI, and Anne Vest, have distinctive and distinctive styles. The core design points of this style include short cashmere lamb wool, fur jackets, material splicing, and medieval Maillard fur.

  • Quiet Luxury -- The Analysis of The M The E-Commerce Womenswear Brand

    2023-12-05 16376

    Quiet Luxury -- The Analysis of The M The E-Commerce Womenswear Brand

    The new winter 2023 collection of THE M focuses on expanding the autumn and winter collection with gray and brown tones, presenting a high degree of practicality and versatility. The design adopts a loose and large silhouette, and the casual wrap design adds a lazy atmosphere.

  • Elegant Commuting -- The Analysis of EIFINI Women's Wear Benchmark Brand

    2023-11-30 27522

    Elegant Commuting -- The Analysis of EIFINI Women's Wear Benchmark Brand

    In EIFINI's 2023 winter collection of new products, the key color scheme is Maillard, followed by a higher proportion of pink and light purple; Overcoats, knitwear, and knitted dresses are the core categories of the brand this season. This report will gradually expand on the brand's theme, key colors, key items, and key styles for this season.

  • Minimalist and Luxury -- The Analysis of CHICJOC The Womenswear E-Commerce Brand

    2023-11-29 8374

    Minimalist and Luxury -- The Analysis of CHICJOC The Womenswear E-Commerce Brand

    The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category sales proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

  • The Analysis of Guangzhou Womenswear Wholesale Market

    2023-11-28 8635

    The Analysis of Guangzhou Womenswear Wholesale Market

    The main research area for the women's clothing wholesale market in November is Guangzhou. The Guangzhou women's clothing wholesale market mainly includes Thirteen Rows, U: US, APM, Shahe, and Wanjia. According to the classification of goods sources, Thirteen Rows and UUS goods cover about 75% of the total market, making it a major destination for purchasing goods. This month, the new winter items in the market are the core, with a relatively large market share of winter items such as hoodies, jackets, and coats. The styles are mainly focused on luxury women, new Chinese style, and New Vintage.

  • Miu Miu Style -- The Analysis of Women's Street Style

    2023-11-21 46235

    Miu Miu Style -- The Analysis of Women's Street Style

    Recently, with the increasing popularity of the brand Miu Miu, the "Miu in Miu Qi" Miu style has reached 17.523 million views on social media related topics and is continuously fermenting. According to the global hottest brand list released by fashion e-commerce platform Lyst for the third quarter of 2023, Miu Miu leapt to the top for the first time. And the brand's autumn and winter series received over 223 million views on TikTok. The Miu style can be divided into trendy nerd style, informal college style, MIU style gold, and the intellectual sports style that has received the highest attention recently according to different style needs. In terms of individual items, gray knitted tops and hoodies, as well as low waisted skirts and straight tube skirts, are the key to wearing Miu style. In terms of accessories, ballet shoes, lucky shoes, knight boots, and calf socks are often chosen to showcase the playful versatility of Miu Miu girls.

  • Minimalist Quiet Luxury -- The Analysis of Phoebe Philo The Womenswear Designer Brand

    2023-11-03 17144

    Minimalist Quiet Luxury -- The Analysis of Phoebe Philo The Womenswear Designer Brand

    When it comes to the popular minimalist style, Phoebe Philo's "Old celine" is often mentioned. During her tenure, she opened a decade of Celine's stunning years with a brand new minimalist aesthetic. Phoebe Philo graduated from St. Martin's School of Art and Design in London and took over as Creative Director from the struggling Celine in 2008, committed to creating fashion that women crave and appreciate. After a long wait and delay, Phoebe Philo returned. This time, Phoebe Philo used a unique way to separate fashion pieces, abandoning the format of publishing according to the spring, summer, autumn, and winter seasons, and instead using what she called the Edits mode. The images are the first part of the work. From now until December, three parts of the A1 series will be released online. A2 will be released next spring, and future works will also be similar.

  • Leather and Fur -- The TOP Ranking of Womenswear
    Data Reports

    2023-10-26 10878

    Leather and Fur -- The TOP Ranking of Womenswear

    The top 10 styles in terms of download volume (1-5, 6-10 from left to right) were extracted from the POP women's fur and fur product database in October. The overall style is mainly made of cashmere, and the single item is a practical jacket. New Vintage fur has recently received high attention. The luster of lightweight short plush fur adds to the sense of quality, and younger minks are also receiving attention.

  • Leather and Fur -- The Comprehensive Analysis of Women's Runway Show

    2023-10-26 24400

    Leather and Fur -- The Comprehensive Analysis of Women's Runway Show

    This report conducts a comprehensive analysis of the four major fashion weeks 2024 Spring/Summer runway women's fur. This season's women's fur adopts a retro style to showcase fashionable women. Refocus on design updates, emphasizing silhouette, comfort, and practicality, providing consumers with a more youthful, relaxed, and casual way of wearing this season. This season's items mainly include improved motorcycle jackets, material stitching, and vintage vintage vintage designs. The details of floral elements, wash wrinkles, and metal decorations are also showing a significant upward trend, becoming the focus of women's fur on the 24 Spring/Summer runway.

  • Desert Wasteland -- The Analysis of IMMI The Womenswear Designer Brand

    2023-10-23 7132

    Desert Wasteland -- The Analysis of IMMI The Womenswear Designer Brand

    IMMI is a clothing brand founded by XIAO JUN and XIAO MIN, named after the concept of 'you and me in the mirror, symmetrical aesthetics'. IMMI adheres to the use of environmentally friendly fabrics, precise patterns, and ultra-high level of craftsmanship requirements. Focusing on neutral cutting and color tones, showcasing a new personality based on classic style, rational and emotional, showcasing a balance of uniqueness and constraint, giving it a refined silhouette evolution every season, achieving diverse outfits. Stories of the Sahara "is the brand's theme for this season, paired with this year's hot autumn and winter Maillard color scheme, creating a desert feel and bringing an apocalyptic wasteland atmosphere.

  • Minimalist & Practical -- The Analysis of RECTO The Womenswear Designer Brand

    2023-10-17 16470

    Minimalist & Practical -- The Analysis of RECTO The Womenswear Designer Brand

    RECTO is an independent brand founded by Korean designer Jyeon Jung in Seoul in 2015. The designer expressed that they hope to borrow its dual meanings: "the right page of the book" in English and "the front of the paper" in French to express a slightly formal and neutral design style. RECTO's style positioning is' gender free ', and Jyeon Jung knows how to combine the cutting of men's clothing with the elements of women's clothing, the creativity of high-end fashion, and the practical needs of the public. The RECTO 2023 autumn/winter collection incorporates a Maillard tone, blending a retro brown tone with an extremely sharp cut to bring a comfortable and warm feeling to the autumn/winter season.

  • The Comprehensive Analysis of Haining Leather & Fur Wholesale Market in September & October

    2023-10-08 4759

    The Comprehensive Analysis of Haining Leather & Fur Wholesale Market in September & October

    As the autumn and winter season approaches, the Haining leather market is holding a hot new ordering meeting. The overall stores are mainly focused on thick plush outerwear items, such as down jackets, overcoats, plush jackets, and mink. The next focus is on autumn single items, such as leather jackets, vests, and windbreakers. The market caters to a group of domestic fur industry markets, with some styles suitable for e-commerce minimalist Korean and new Chinese styles, as well as fashionable mix-and-match styles suitable for the northern market. The popular single items are characterized by practical silhouettes, patchwork designs, and color matching, and compared to the domestic Xinji leather market, they have a higher degree of integration with consumers and faster fashion response.

  • Quiet Luxury Commuting -- The Analysis of AURALEE The Womenswear Designer Brand

    2023-10-05 24200

    Quiet Luxury Commuting -- The Analysis of AURALEE The Womenswear Designer Brand

    AURALEE is a minimalist and high-end Japanese designer brand founded by designer Ryota Lai in 2015. The brand name means the place where sunlight shines, derived from an ancient American folk song from the 19th century. The brand's design is also like the artistic conception of this name, adept at using soft natural colors, concise and sharp cutting silhouettes, and fabrics that move with the wind to create a calm and relaxed feeling in each style. Auralee designers never pursue trendy elements and emphasize practicality, which is a minimalist style that doesn't require too much thinking about dressing and can be easily worn out without making mistakes.

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Jacket Minimalist Fashion Clothing Trend Analysis | POP Fashion

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