Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Futuristic Function -- The Menswear Catwalk Analysis of A-COLD-WALL*
The latest collection of A-COLD-WALL* was released under the background of 90's City of East London. Minimalist silhouette combines technology with function. Black & gray tone is collided with fluorescent green to present individuality. Eye-catching bright gears in fluorescent green, orange and yellow are utility for bike riders. Nylon jacket, printed sweatshirt and denim outfit show prettiness and practicality. Eco-friendly practice is also integrated into the clothes manufacturing, such as recyclable synthetic fiber fabric and more organic denim dyeing.
Rebellious & Variable -- The Analysis of Kolor The Menswear Designer Brand
Kolor is a Tokyo-based high-level casual fashion brand founded by Junichi Abe in 2004, which is focusing on men's and women's ready-to-wear currently. Its unique Asian tailoring and proverbial fitness perfectly present the accurate, elegant and understated Japanese fashion. Kolor S/S 2021 collection contains both womenswear and menswear. The younger design is based on the classic products in the past, and deconstruction takes it to another domain. Layered feel is the core of this collection. Except for the layering of various streetwear and leisurely clothing, designer unexpectedly puts the clothing in kids' size out of the loose adult silhouette, accentuating the hippie and decadent aesthetic of colorful and anti-mainstream mix & match and echoing the rebellious and variable inner activity of teenagers.
The Utopia of Outdoor Pastoral Life -- The Analysis of Engineered Garments The Menswear Designer Brand
Founded in 1999 by Japanese designer Daiki Suzuki as an in-house line of Japanese umbrella company NEPENTHES and based out of New York City, Engineered Garments reinterprets classic American workwear, outdoors, military, and prep styles in unexpected ways. A/W 2021 collection drawn inspiration from Henry David Thoreau's Walden. Iconic military and outdoor elements are added to show the natural tawny, fresh red and peaceful khaki, creating the utopia of outdoor pastoral life in this book. The selection of fabric maintains the elegancy and practicality. Denim cloth, mohair and flannel are used to insist the retro high-quality of EG
Jacket -- The TOP Ranking of Womenswear
According to the data analysis of TOP100 downloaded women's jackets of POP users in May and June, smart casual, simple sophistication and sports functional are the main noteworthy styles. Waisted X-line, H-line and T-line are the major silhouettes in this month. Splicing craft of jacket is maintained, and colored binding is attractive recently. Besides, accessories are also decorated on a few jackets.
Italian Sweetheart -- Monnalisa The Refined Kidswear Brand
The Italian kidswear brand Monnalisa has attracted all the parents, who are chasing for fashion and paying attention to the personal expression of their kids, through its fashionable, unique, personalized, naughty and childlike styles, colors and fabrics. The brand provides customized clothing for 2-16-aged charming boys and girls from over 60 countries.
Future Ecology -- The Analysis of Marine Serre The Menswear Designer Brand
Marine Serre founded the namesake brand in Paris, France in 2017. And the brand is known for its avant-garde, modern and bold design styles. Its signature moon printing and regenerated materials take inspiration from Arabic culture and present individualized fashion looks. Marine Serre fuses avant-garde sportswear with linear silhouette and high-level customized style to present the unique tailoring and the in-depth understanding of color and silhouette. The brand interprets the value and concept of ecological futurism. Except for the exploration of diversified fabric splicing and reformation, experimental requirements for design, fashion manufacturing and supplement have also been launched. Meanwhile, hi-tech sports fabrics made by recycled materials are connected with the delicate woven fabrics, which reveals the distinctive interpretation of traditional French haute couture.
Functional Combination -- The Analysis of ATTEMPT The Menswear Designer Brand
ATTEMPT is an independent designer brand founded in 2015, which calls for the innovative expression and cultural transmission. Creative materials and restructured clothing structure are the design core of ATTEMPT. Its delicate tailoring, detail and fabric accurately handle the style of urban techwear and accentuate the rationality of daily wear. Artistic elements are injected into the styles and functions the meet the trendy urban techwear fashion, which ensures the multi-occasional practicality and also exudes its unique aesthetics. The changes of tailoring and materials interpret the brand concept -- creative structural restructuring. ATTEMPT has already become a pioneering techwear brand in China.
Delicate Yuppies -- The Analysis of UNDERCOVER The Menswear Designer Brand
The various styles of UNDERWEAR are presented in 3D modeling this season, including high-neck wide-waist suit, all-over printed shirt, leisurely sweater paired with beret, street-style gold chain, and western-style denim jacket. These changes are seemingly abstracted from video games. The movement of 3D models and the low-saturation grayish filter produce a weird visual experience.
New Minimalist Aesthetics --The Analysis of C2H4 The Menswear Designer Brand
C2H4 is a Los Angeles-based young designer brand founded by the Chinese American designer Yixi Chen. The brand name comes from the name of founder, and it is also the chemical formula for ethylene. Complex ideology is combined with simple aesthetic standard, and high-quality materials and crafts are applied to create the unique brand concept of C2H4.
Scandi Fashion -- The Analysis of Acne Studios The Menswear Designer Brand
Acne Studios was founded in Stockholm, Sweden in 1997. The founder and creative director Jonny Johansson integrates and interprets his own thick interest in photograph, art, architecture and modern culture through ingenious designs. The Scandi style of the brand shows high recognition and minimalist, fashionable and creative styles.
Deconstructed Expression -- The Analysis of Juun.J The Menswear Designer Brand
JUUN.J is a Korean menswear brand founded by Jung Wook Jun in 1999. Its unconventional deconstructed tailoring has drawn attention. New modern street aesthetics is integrated to enliven the classic. Oversized tailoring, geometric silhouette and military elements are used frequently in the collection of JUUN.J. The combination with different fabrics creates a distinctive style.
Island Holiday -- LUCKY TRY The Kidswear Designer Brand
The high-end Korean brand LUCKY TRY presents the French style feeling and its unique design enriches the colors. Products try to express the special personality of every kid, and making special clothes for kids is a joy.
Unique Charm -- The Analysis of Bode The Menswear Designer Brand
Bode was founded in 2016, and its founder and designer Emily Adams Bode recycles and reuses old fabrics through collage and crochet. Bode A/W 21/22 ready-to-wear collection shows love. Tablecloth, grain sack and Victorian-aged sheet with the history of over hundred years are used as fabrics.
Minimalist Industry -- The Analysis of A-COLD-WALL* The Menswear Designer Brand
The first image of A-COLD-WALL* must be that cool guy with cold looks. However, Samuel Ross has integrated many experimental ideas and functions into the design. A/W 21/22 collection uses functionality to create the practical space. Its neat industry style shows minimalist yet pioneering plackets.
Future Blood -- The Analysis of MAXXIJ The Menswear Designer Brand
The Korean designer MAXXIJ launched the eponymous brand in 2018. The brand is trying boldly to create impressive works. The unique vision and extravagant technique convey the idea of "Act of wearing fashion itself could be an act of art". A/W 21/22 collection Future Blood brings an imagination of a brutal and unbridled beauty of future generation. Focusing on the structure and unique details, designer presents a soulful collection.
Basic Antinomie -- The Analysis of Maison Mihara Yasuhiro The Menswear Designer Brand
The Maison Mihara Yasuhiro A/W 2021 collection Basic Antinomie wanted to tell us that,"When we think rationally according to modern global thinking, we always result in a paradox. This is because it's beyond the possible experience of the limits of one's own reason." Basic daily clothing is complemented with raw edges, overlapped sleeve, heterogeneous splicing and distressed design. These deconstruction designs interpret the contradictory and unexplained conditions in our lives. Designer tries to find to balance of the whole silhouette to fully concretize the thoughts.
Individualized Expression -- The Analysis of We11Done The Menswear Designer Brand
We11done is a brand founded by Dami Kwon and Jessica Jung. They also set up a buyer shop Rare Market for globalization. They wanted to influence other fashionistas in the world through an independent and positive posture. A/W 21/22 collection uses plush elements frequently. Eye-catching plush collar and girdle make the styles of autumn and winter warm and lovely. Except for the basic denim, printed denim item is more unique.
Free and Healing -- The Analysis of Highlight Studio The Menswear Designer Brand
Founded by Or Yair Bitton in 2018, the Israeli designer brand Highlight Studio focuses on modern tailoring, details, and high-quality sewing. Creativity reinterprets classic products. This brand also conveys the sense of freedom, innovation, and boldness.
Futuristic Deconstructionism -- The Analysis of Heliot Emil The Menswear Designer Brand
Copenhagen-based label Heliot Emil was founded by the Juul brothers. Julius is in charge of fashion design, and Victor is responsible for business operation. Moreover, the brand name comes from their great-grand father's. This kind of brand story often represents a vintage style, however Heliot Emil focuses on the future. Provocative themes and sub-culture are shown to present critical concept and subvert the convention of fashion industry.
Casual Girl -- The Analysis of SJYP The Womenswear Designer Brand
Korean designer couple Steve Jung and Yoni Pai founded the brand SJYP after graduating from Central Saint Martins and London College of Fashion respectively. Their brand finished its debut on London Fashion Week in 2014. Its street sport elements, minimalist retro denim, and chic styles sweep the Korean fashion world. Charming SJYP S/S 21 collection uses multi-finished denim, diverse splicing, and striped fabric splicing. Besides, the latest golf collection presents a unique and distinctive summer feeling.
Jacket -- The TOP Ranking of Menswear
According to the data of TOP100 downloaded men's jackets of POP users in April, smart casual and athleisure are still the main styles, and the popularity of business leisure recovers. All-over logo jacket increases the visual highlights. Different materials update the traditional edge design and bring innovation. Front-and-back design greatly improves the practicality.
Bold Collision and Creation -- The Analysis of KAPITAL The Menswear Designer Brand
KAPITAL once again presents the combination of traditional Japanese craft and retro American Hippy in the S/S 2021 collection. The elements of extreme sports like street skateboard and cycling are integrated, and classic smiley face brings a series of eye-catching items. Ethnic prints and ties are used to redesign the outerwear and cuffed trousers and present the clothing which is different from the traditional sportswear. The collision of sport style and ethnic style is extremely bold. Besides, S/S 2021 collection also presents the iconic tie-dyeing, boro style and extravagant oversized silhouette to meet the mainstream. Variable colors and eye-catching patterns are applied. Oversized suit uses faded pink and sewed-up pocket kerchief.
Denim -- The TOP Ranking of Menswear
Based on the data analysis of TOP 100 downloaded men's denim styles of POP users in April, smart casual style occupies a large proportion. Avantgarde brand style increases a little. Splicing dominates the denim craft. Printing and gradient tie-dye are the main crafts. Applique decorations increase the fashionable feel of denim items.
Leather & Fur -- The TOP Ranking of Menswear
This TOP ranking of leather and fur items is based on the interaction data of POP users. Smart casual(64%) and business leisure(32%) are the main styles in the recent months. Jacket is still the most popular item. The quantities of polar fleece, faux fur and fur & leather have increased clearly. Leather is the hottest category.