Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Y2K Club -- The Analysis of AMUSH The Fashion Designer Brand
AMBUSH® began as an experimental jewellery line – innovative pop art-inspired designs capturing a distinct Tokyo aesthetic. The iconic trademarked POW!® motif in particular received media coverage around the world. With apparel created as a canvas to complete the story, AMBUSH® evolved into designing unisex collections. The brand made its Paris debut in 2015 with VERBAL & YOON being listed as two of Business of Fashion’s Top 500 people influencing the global fashion industry for 5 consecutive years from 2015, and HYPEBEAST 100 list for 8 consecutive years.
A Dream of Music -- The Analysis of Louis Vuitton The Luxury Menswear Brand
Combining bold graphics, patterns, and prints, the Louis Vuitton Pre-Spring 2023 Collection explores the recurring themes of boyhood and coming-of-age, featuring oversized silhouettes, boyish shorts-suits, and vintage style varsity jackets.
Passionate Modern -- The Analysis of Christian Dior The Luxury Womenswear Brand
For the Dior Cruise 2023 line, Maria Grazia Chiuri chose Seville as her new location and source of inspiration. Infused with the city’s multifaceted creativity and priceless heritage, the silhouettes dreamed up by the Creative Director are revealed in captivating pictures created by Laura Sciacovelli.
Urban Fashion -- The Analysis of RAZZLE The Benchmark Menswear Brand
The A/W 22/23 collection of RAZZLE continues the aesthetic of conflicts. The multiple modern frequencies create the rhymes of urban fashion. The combinations between practicality and newness, softness and hardness, delicacy and wildness explore the diversity and give a sensory feast.
Western Regions -- The Analysis of M essential The Womenswear Designer Brand
M essential is the personal fashion brand founded by the well-known Chinese designer Ma Kai. M ESSENTIAL NOIR is a girlswear line released to display the younger images of oriental girls. The brand mixes the cultures and aesthetics in both east and west, and blurs the definition of region and race. Ma Kai integrates classical oriental aesthetics with contemporary fashion.
Fun Korean Fashion -- The Analysis of Roanjane The Kidswear Designer Brand
The Korean kidswear designer brand Roanjane draws inspirations from the girls of founder - Roa and Jane. The native brand uses and groups bright colors to pursue the unique fashion. The childlike graphic design is presented in a minimalist form. For A/W 22/23, the brand continues the crashing of classic orange, blue and yellow.
Modern Fusion -- The Analysis of PRADA The Luxury Menswear Brand
Prada presents “Lake Tai”, a project by Michael Wang, with the support of Fondazione Prada. The exhibition will be displayed from November 10, 2022 to January 8, 2023 at Prada Rong Zhai, a 1918 historic residence in Shanghai restored by Prada.
Comfortable Commuting -- The Analysis of System Homme The Menswear Brand
System Homme is a Korean casualwear brand that designs for young males. Fall/Winter 22/23 collection continues the brand’s youthfulness and freedom, and finds a good balance between casual and urban. Overcoats, jackets, down jackets, sweatshirts and pants are the staples. Exquisite tailoring, fluid lines and fine quality make a casual urban style that gathers the sense of fashion and practicality.
Eco-friendly Era -- The Analysis of Balenciaga The Luxury Menswear Brand
In a worrying atmosphere, echoing the current geopolitical situation, Balenciaga presented its Fall/Winter 22/23 collection at the Parc des Expositions du Bourget, while reaffirming its support for Ukraine. Oversized hoodies, wide-shoulder outerwear and bodysuits were made of recyclable and alternative fabrics to meet the ideas of low-carbon environment. The trash bags also echoed the theme.
Chaotic Neutral -- The Analysis of We11Done The Designer Fashion Brand
Founded by Dami Kwon and Jessica Jung, We11Done comes from the Korean boutique RARE MARKET. The name We11Done stands for “To make excellent products with perfection”. And the number 11 salutes to the original eleven crew members. Its design language is Wearable Coolness. The brand injects street style and distinctive designs to subvert the simple definition. Inspired by the American youth culture in the last 70s and 80s, Free Size becomes the brand label. We11Done contains both young handsomeness and naughty calmness, and it interprets the retro silhouette through modern methods.
Color/Craft/Pattern -- The Comprehensive Runway Analysis of Women's Leather & Fur(Part II)
Based on the S/S 2023 four major fashion week shows, POP Fashion digs into the analysis of colors and crafts of women’s leather and fur. Colorless hues share the largest proportion; lighter colors are trending upward; the thick pine green reflects natural vitality on leathers; splicing, braiding and cutting are the major crafts; zippers and waist details are also noteworthy.
Continuous Love -- The Analysis of MASONPRINCE The Menswear Designer Brand
Masonprince is a streetwear fashion house founded by a group of young and talented designers in China in 2014. Their best selling collection, "Unisex" Tee that has been sold for up to 500,000pcs worldwide. Masonprince is also well-known for its quality and comfort material.
Style/Item/Material -- The Comprehensive Runway Analysis of Women's Leather & Fur(Part One)
Based on the four major fashion week shows in Spring/Summer 2023, POP Fashion digs into the trend analysis of styles, materials and item proportions. Futuristic Cool is the most uptrending style; jacket is the staple item; influenced by the seasons, leather and vegan skin are increasing; besides, surface textures and tanning are also noteworthy.
The Mud Show -- The Runway Analysis of Balenciaga
For S/S 2023, Balenciaga launched 'The Mud Show' with a lost wallet as invitation. Opening with Kanye wearing a full security rig, models (including Bella Hadid) followed with full force and a desire to power on, splashing through the thick mud and water with determination. Elsewhere, babies were strapped to chests in Balenciaga harnesses, tops were glittery and others were made in latex displaying a 404 Error code. Demna’s viral bag of Lays chips was turned into a pochette, while teddy bears became handheld accessories and another bag was turned into a wearable in the form of a glove.
Modern Desert -- The Womenswear Runway Analysis of Hermès
“We’ve been so confined that I really wanted to celebrate going back outside, feeling the wind, the heat, the sweat on your skin,” said Hermès’s Nadège Vanhee-Cybulski, who erected a sand dune in the Tennis Club de Paris to show her latest performance-wear focused collection.
Dream of Flight -- The Analysis of Juun.J The Menswear Designer Brand
In 2007, with the world as his stage Juun.J debuts his namesake label during Paris Men's Fashion Week to great acclaim. By deconstructing traditional ideas in menswear, Juun.J quickly establishes himself as the most innovative designer to watch during fashion week. The year 2012 marks another momentous year for Juun.J as he becomes part of Cheil Industries to truly become global and meet the demands of his following. Juun.J's decidedly modern approach to design is deeply rooted in his masterly knowledge in classic tailoring where he shatters old notions to create new silhouettes. Largely inspired by youth and street culture Juun.J aptly calls this 'Street Tailoring'. His avant design and classicism with his precise tailoring will no doubt continue to be a tour de force in the evolution of menswear.
Build the Boundaries -- The Comprehensive Detail Analysis of Menswear Runway
The comprehensive analysis of Spring/Summer 2023 men’s runway show will introduce you the detail designs on those key positions: collars, shoulders, plackets, hemlines, waists and leg openings. Besides, laced-up design, buckles, patchwork and pockets are also the noteworthy details.
Textured Touch -- The Comprehensive Craft Analysis of Menswear Runway
POP Fashion digs into the Spring/Summer 2023 men’s runway shows and figures out the most important crafts. Embossed effect, folk braiding, fine carving, 3D flowers, bead embroidery, gorgeous matrix, textured applique and broken patterns are the key points. Fringed edges and faded surface are the recommended fabric techniques. Besides, irregular pleating, overlapping, metallic eyelets, curved cuts and romantic elements are also eye-catching.
Phenomenon Communication -- The Analysis of ADER error The Designer Brand
ADER was founded in 2014 and is a brand based on fashion and expresses cultural communication. What makes ADER ERROR shine is its unique and premium design and style. The distinctive brand features and style make it always stand out. The picturesque literary temperament, coupled with the new trendy and retro theme, makes it quickly occupy the trendy market. Even the shooting style of the models on the official website is also unique.
Spaceship Earth -- The Analysis of Off-White The Womenswear Designer Brand
The palette of Off-White in Fall/Winter 22/23 is dazzling and diversified, present a carnival vibe and the clashing of dimensions. Blue-purple tones foresee the future and give a second life to the past fashion trends. Yellow and pink bring a festive, joyous mood. We ride the ‘Spaceship Earth’, as it was called, to explore a fantastic journey in the space. This show included not just Off-White’s fall 2022 ready-to-wear collection, but also a new high fashion line (haute couture without the haute couture appellation) designed by Virgil and completed by the creative teams and collaborators with whom he worked.
Sweet Streetwear -- The Analysis of SCULPTOR The Womenswear Designer Brand
SCULPTOR is an independent designer brand in South Korea. Based on the casual feeling, preppy style and retro street fashion, the design team is now discovering a new minimalism. A/W 22/23 provides motor jackets to meet the American casual fashion, and creates a retro and girlish look.