Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Collection of Crafts -- The Comprehensive Analysis of A/W 20/21 Trunk Shows for Women's Knitwear
S/S 20/21 womenswear trunk shows emphasize the delicacy and elegance of females. Fine combined stitch is applied to well-fitting styles and undershirts, and lace is flexibly used. Rhinestone, letter and splicing tend to be combined together. The trunk shows use meticulous details and accurate silhouette to highlight individual charm.
Character of Nature -- The Comprehensive Analysis of Womenswear Designer Brands for Cotton & linen Style
Environmental protection continues to heat up. Biodegradable and recyclable cotton and linen fabrics become a popular natural and environmentally-friendly fabric. Cotton & linen style is a kind of sentiment. It is fresh and elegant, low-key and constrained, with a natural and artistic feel. The comfortable and breathable cotton and linen fabrics have the designer's style in terms of looks. This report starts from details, cutting, crafts and silhouettes to analyze design points, and brings a comfortable experience of original ecology.
Face up to Selves -- The Comprehensive Analysis of Women's Knitwear on Catwalks
In 2020, people no longer show their individuality through neutrality, but start to face up to women themselves and explore the original connotation of females. On Pre-Fall catwalk, knitwear tends to be mature and elegant. Many brands gradually get rid of the neutral and leisure style, and turn from blurring gender boundary towards exploring the original beauty of females. Knitwear reduces the large-scale textural feel and adds simple but exquisite designs. And designers apply rich and superior natural colors to knitwear.
Emerging Elements -- The Comprehensive Analysis of Womenswear at Hangzhou Market
As the most influential primary wholesale and distribution market in China, products of Hangzhou Si Ji Qing dress market circulate to Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets. This report analyzes the last batch of styles in A/W 19/20, and the popular styles in the future. In Hangzhou market, the young lady and the lady style are dominant, and retro elements will be more usual. In addition, POP will follow up the resort styles in January.
Revival of The Classic -- The Comprehensive Analysis of Luxury Brands
In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.
The Real Touch -- The Comprehensive Analysis of Womenswear at Guangzhou Markets
As the largest clothing wholesale market in China, Guangzhou influences the garment markets in Southern China. This report analyzes styles in wholesale markets, such as UUS, Huimei, Baima and Shisanhang. Styles have obvious regional features, and patterns are also changed. The fleece and berber fleece display the warm quality sense of autumn and winter. Styles in A/W 19 are simpler but more utility. The emerging crafts like pearlescent fabrics, cutout and woolen combination present the trend of Guangzhou wholesale markets. In addition, POP will still focus on spring styles in January.
Jackets -- The TOP List of Boys' Jackets
Boys' jackets always draw much attention. The TOP list is ranked according to the interactive downloading data analysis of POP users in a month. The fashion leisure style is the top 1 of 28%, followed by the J-Korean style of 24%. Key patterns are letters and animals. Splicing is the highest, holding 30%. For the past month, clients pay the most attention to boys' jackets in China, holding 59%. The second is J-Korean brands, 27%. And Europe, America and other regions take up 14%. Clients also pay attention to commercial photos. In the TOP 100 styles, 12% of wholesale commercial photos come from Zhili, 2% from Hangzhou. (The data is from 2019.11.08-12.07.)
Jackets -- The TOP List of Menswear
According to the data analysis of TOP 100 downloaded men's jackets of POP users in November, the athleisure, fashion leisure and business leisure style are basically unchanged compared with last month. And the workwear style rapidly grows. Letters and checks increase, while splicing decreases by 6% compared with last month. And the embroidery is worth attention.
Denim Jackets -- The TOP List of Menswear
According to data analysis of the TOP 100 downloads of men's denim jackets in October, the fashion and leisure style is dominant. The workwear style and street fashion brands are steady. Crafts are dominated by splicing and embroidery. In terms of patterns, text is the main decorative pattern for denim jackets. Hooded denim jackets teem in the market and become popular. Topstitch, texts and pockets are the main design for denim jackets, displaying the fashionable individual style.
Important Item in Winter -- The Comprehensive Analysis of Menswear Designer Brands' Jackets
The jacket becomes the leading character of A/W 2019 fashion with its warm fleece. The fluffy jacket is really warm in winter. With the popularity of sports style, military, workwear and outdoor sports items are still hot. Classic sporty jacket and pullover jacket can be the versatile inner to add a layered sense.
Delicacy and Utility- The Comprehensive Catwalk Analysis of Women's Leather
In catwalks of S/S 2020, natural keynote and digital style are influencing colors of women's leather and fur. In terms of middle tones and neutral colors, retro earth tones and green tones inspired by environmental protection and outdoor theme are outstanding. Black dominant in leather is added to create a rich and calm dark color palette which makes a contrast with fresh and bright colors.
March- The Comprehensive Analysis of Designer Brands' Colors
In the spring of March when summer is coming, flowers are blooming like brocade, and the tender and colorful scene full of spring feel is like girls' romance and sentiments. This report elaborates mainly bright and colorful color tones, some neutral colors and quietly elegant color tones. This report uses S/S 2020 emerging designer brands as the main data source, the young lady style as the main melody to take you into the beautiful and romantic time through colors and lead you to experience the pure and hopeful girls' world.
Denim- The TOP List of Womenswear
The data analysis of TOP 100 is made according to downloading times of denim styles of POP users in October. The avant-garde brands grow. The girly chic style declines obviously. In terms of fabric, washed denim is still dominant. For details, splicing is the uppermost craft.
Jackets- The TOP List of Menswear
According to data analysis of the TOP 100 downloads of men's jackets in October, athleisure jackets grow a little compared with last month. Street fashion brands and fashion leisure style decline a little, and account for about 4%. Check and letter are steady compared with last month. While camouflage increases. Splicing is still growing. Accessories like tapes take a certain proportion.
Warm Feel- The Comprehensive Analysis of Womenswear in Korean Markets
This report concludes key items for A/W 19/20 in South Korean wholesale markets, department stores, well-known buyer stores and designer brand collection stores. It also analyzes key items, crafts and fabrics in the market, and recommends some local designer brands in South Korean.
Jackets- The TOP List of Womenswear
The data in this report are from the TOP 100 list ranked according to downloading times from September to October. The sophisticated lady style and young lady style are still major styles. The proportion of jackets of avantgarde brands increase. The leisure style declines. A-line becomes the most used silhouette. Splicing is the key design in jackets.
Digital Ecology- The Comprehensive Analysis of Thematic Fabrics in Première Vision Paris
The A/W 20/21 Première Vision affirms the desire for profound change, and offers fashion solutions that promise protection. The theme emphasizes the connection between imagination and sustainability. Nature incarnates the ecological guide line. Novel textures are extracted from luxuriant styles inspired by mixed vegetation. safety, environmental protection and functionality are integrated to strengthen ecological and digital awareness. Noctilucence, functionality and flowers are decorated in charming night woods and jungles full of playing animals, which brings wonderful, dreamlike and dazzling recycled fabrics. Abstract geometry glints in the fantastic metallic sheen. Light texture reshapes the ecological responsibility. Natural textures create soft and simple new nature, and bring five themes: material resistance, transformation, fantasy of the night, decoration and new nature. These will be displayed in fabrics below.
Jackets- The Popular Items in Menswear Market
According to the analysis of jackets in September, the fashion and leisure jacket still leads the fashion and increases compared to last month. The business leisure increases a little. Few fashion brands have an obvious growth. Letters and splicing are still main designs. Check is back.
The Jacket- The Analysis of Popular Items for Kidswear
According to the popular item analysis data of girls' jackets in September, the leisure style takes up the highest proportion and the J-Korea style declines a little. In terms of the pattern, plants and florals elements drop while letters and animals increase. The embroidery and positioned printing take up almost equal proportions. And the splicing is back to the top 1.
Keep Balance-- The Comprehensive Analysis of Catwalk Data of Milan Fashion Week
The host city of Milan Fashion Week is the second largest city, Milan. This is a city full of artistic atmosphere. This also lays the foundation of the classical artistic atmosphere and craftsmanship for Milan Fashion Week. In the S/S 2020 Milan Fashion Week, we will appreciate a futuristic, artistic and modern fashion feast which interprets the attitude that fashion expresses the inward world.
The Nature Sentiments-- The Comprehensive Pattern Analysis of Première Vision Paris Designs (1)
The Premiere Vision Paris is still the top large-scale textile fabrics exhibition in the world. The A/W 20/21 Designs exhibition is open in September. The pattern area in the Premiere Vision Designs breaks the limits of seasons, changes the previous color tones of the bright summer color palette, releases the gloomy and dark sense of autumn, and stresses the relations between imagination and the nature. The shadows and flowers from mixing plants wake up the soft female style. The natural texture, marbling and dots explore the sustainable and innovative application. The creative designs like the new wax print, folk pattern and oil paints can be the innovation advantages to overcome the industry adversity in the future.
Boundless Cool Girls -- Comprehensive Analysis of Young Woman Benchmark Brands
For 19/20 A/W, young woman brands creates inclusive and emotional atmosphere aiming at the boundless perspective to incorporate elements having emotional memory like 2D culture, romanticism, vintage, nostalgia and folk.
The Jacket -- Popular Items in Menswear Markets
In August, the smart leisure jacket is still prominent, but sees a decrease. The business leisure style stays the same. Lettering and splicing are the key techniques. With the popularity of the vintage style, checked fabrics see a slight rise.
Fashion and Happiness -- The Comprehensive Analysis of Boys' Coat of Benchmark Brands
Influenced by the workwear style, many kidswear fashion brands such as Mini Peace, Balabala, little MO&Co., GXG.kids and MQD apply workwear elements into coats for A/W 19/20. The all-over camo, lambswool, corduroy and outdoor designs bring an outdoor fashionable feel.