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Free Wilderness -- The Analysis of Mayoral The Selected Kidswear Brand
Mayoral is a leading kidswear brand in Spain with a history of over 70 years. The brand provides children with cozy and joyous experiences through fashionable designs and comfortable fabrics. Mayoral gathers fashion, casualness, and sports together to create a space for children to grow up with freedom. Their healthy, comfortable fabrics, fashionable styles, and casual looks all present the charm of Mayoral.
Winter Party -- The Analysis of Drôle De Monsieur The Menswear Designer Brand
Founded by Dany Dos Santos and Maxime Schwab in 2014, Drôle De Monsieur discusses and extends the aesthetics and connotation of 90's streetwear. They produce unique ready-to-wear collections based on the love for apparel design. The works of Drôle De Monsieur apply loose-cut silhouettes and gentle colors to bring back the skateboard culture at the Venice Beach in Los Angeles and exudes a casual, laid-back atmosphere. Their minimalist, leisurely styles and retro spirits convey the distinctive brand attitude.
Forsake the Past -- The Analysis of AMBUSH The Menswear Designer Brand
AMBUSH began as an experimental line of jewelry – innovative pop art inspired designs capturing a distinct Tokyo aesthetic. With apparel created as a canvas to complete the story, AMBUSH evolved into designing unisex collections. The brand made its Paris debut in 2015 with VERBAL & YOON being listed as two of Business of Fashion's Top 500 people influencing the global fashion industry for 4 consecutive years from 2015. Vintage Americana is conflicted with hip-hop unexpectedly to present patterned T-shirt and military ornaments, which reflects the fearless spirit and charm of the founder.
High-end Urban Sportswear -- The Womenswear Runway Analysis of LACOSTE
Founded in 1933, LACOSTE has been representing for relaxation and elegancy. Being obsessed by sporty symbols and cultural observation, Louise Trotter's active designs create a high-end sports fashion. Her S/S 2022 collection was born of the habit that Louise has been biking to her office throughout 2020 and 2021. These sporty, lively silhouettes from the looks of street bikers reflected complementary people's desire for going out. LACOSTE accentuated the warm tones. Bright Poppy Red, wine red, orange, and Rattan were rather active on the street. Classic rubber tennis skirts and breathable vests all used innovative fabrics, while printed stripes presented liveliness through different colorways. Functional details are paired with sharp color conflicts. Buckled bags and sneakers with elastic ropes inject functionality and practicality into our daily lives.
Mountain Areas -- The Analysis of And Wander The Menswear Designer Brand
And Wander was launched in 2011 by two designers, Keita Ikeuchi and Mihoko Mori, who worked together as designers at ISSEY MIYAKE. This brand was born of a strong passion of the two founders: for making "fashion in the nature/mountains just as enjoyable as the everyday fashion". They have been pursuing to offer sophisticated items with the blend of high-fashion style that stimulates the consumers' sensibilities within the functionality and practicality of outdoor clothing.
Retro Street Fashion -- The Analysis of Children of the discordance The Menswear Designer Brand
Children of the discordance established by Hideaki Shikama in 2011. Inspiration coming from recollections of fashion and music beginning with the 90s and onwards. Updated and Upcycled items from personal collection of archives and vintage sourced worldwide over the many years, Hideaki Shikama focuses on respect for craftsmen, creators, and producers, working beyond the concept of fair trade for production that creates the sophisticated one off products expressing the attitude of "DISCORDANCE".
Retro Art -- The Analysis of Billionaire Boys Club The Menswear Designer Brand
The American designer Pharrel Williams was grouped with some Japanese designers, as the founders of NIGO and BAPE, to establish a global fashion label Billionaire Boys Club in 2003. To echo the street and retro fashion, tie-dyed craft, extravagant prints and plaids are all appeared on clothing. Astronaut logo, stripe and graffiti diversify the clothing all year around.
Color Analysis of Menswear Runway(Purple Series)
Purple is mainly used on menswear design to express the romantic tonality or street fashion attitude. Different hues and saturations can bring different dressing experiences. Orchid Hush(PANTONE 13-3805 TPG), African Violet(PANTONE 16-3520 TPG), Deep Lavender(PANTONE 18-3633 TPG), Zinfandel(PANTONE 19-1522 TPG) and Shadow Purple(PANTONE 19-3217 TPG) are the main colors for S/S 2022 menswear fashion weeks. We can see individualized expression and steady tonality from most brands. Orchid Hush better underlines the romance of men; while Shadow Purple and Deep Lavender focus on the street fashion and create positive and youthful expressions.
Redefinition -- The Analysis of BOSS The Menswear Luxury Brand
BOSS A/W 2021 collection breaks the collocation rules and captures the next-gen spirit. Inspired by the Big Sur in California, tensive and thick colors interpret individuality and create a brand new visual effect. No matter the loose woolen jacket or the casual puffer, BOSS drawn inspiration from the classics and interpreted the modernized dressing from a creative perspective, which subverted the visual imagination and fused classics with creativity.
When the Sun Sets -- The Womenswear Runway Analysis of Hermès
The reveal of the Hermès S/S 2022 runway happened all the way out at Le Bourget airport—the climax of a show which Nadège Vanhee-Cybulski planned as an immersive experience conveying optimism, the sun, and hope. A panorama of mobile panels of sunshine yellow—hand-painted color-fields by the artist Flora Moscovici were gliding slowly around the perimeter as models walked. It provided a calming backdrop for viewing the collection which was, on one level, "about solar glow and how positive it is," and, on another, about Vanhee-Cybulski's thoughts on how women will want to dress for re-entering the world.
Classic & Creativity -- The Analysis of Hermes The Luxury Menswear Brand
The collection of this season has started a new chapter about being active, bold and confident. Breaking the boundaries between indoor and outdoor, Hermes menswear brought a show with rhythms and changes. Its free attitude overcame the traditional restriction and explored a new vision. Unique and lively postures exuded the inner power from the casualness. Gentle tailoring was combined with elegant and neat styles, and the multiple design was rather distinctive.
A Grand Ball of Time -- The Womenswear Runway Analysis of Louis Vuitton
Louis Vuitton held a grand ball of time in the Louvre. The artistic director Nicolas Ghesquière continued his unique understanding of architecture and couture. The design of architectural silhouettes brought the gorgeous romanticism of the 19th century to the present. Rococo bustle and gorgeous beaded embroidery were the elements in the retro court. The combination with modern elements as mask-like sunglasses, denim and cargo pants provided us with a time journey.
The Color Analysis of Menswear Runway丨Neutrals
Broadly speaking, neutral colors are the mixtures of red, yellow and blue in different proportions. However, in a narrow sense, neutrals colors are those colorless colors(black, white, gray) and low-saturation earthy tones. In the S/S 2022 menswear fashion weeks, Almond Buff(PANTONE 14-1116 TPG), Honey Mustard(PANTONE 17-1047 TPG), Clay(PANTONE 15-1231 TPG) and Arabian Spice(PANTONE 19-1245 TPG) were the main neutral colors. We can see the perfect presentation of men's elegant and understated temperament from practical and functional clothing. Clay with high inclusiveness pays attention to the casual and elegant scent; Arabian Spice is used more on leisurely outdoor items.
Unstable Equilibrium -- The Analysis of Heliot Emil The Menswear Designer Brand
Founded in Copenhagen, Denmark, Heliot Emil was named after the grandfather of the brother designers. Although this kind of brand story always represents a vintage style, Heliot Emil is a brand for future. The brothers said this brand is exploring the boundaries between form and functionality by the subversive Scandi aesthetics and monochromatic styles. High practicality and customized materials are the most eye-catching features. The design of Heliot Emil is filled with the pursuit of multi-function.
Vintage Streetwear -- The Analysis of THISISNEVERTHAT The Menswear Designer Brand
Being known as the the Supreme of Korea, the streetwear label THISISNEVERTHAT was founded by Choi Jong-Kyu, Nadan Jo and Inwook Park in 2010. These three teenagers with passion of fashion design gave birth to this label by their love. THISISNEVERTHAT was born as an individualized and unconventional brand. Although most design inspirations come from daily life and friends around, the filtration of these three managers allows classic fashion elements to present new vitality.
Rebuild the Seduction -- The Womenswear Runway Analysis of PRADA
The Spring/Summer 2022 Prada show is staged, simultaneously, in the Deposito of the Fondazione Prada, Milan and in Bund 1, Shanghai. Seduction, Stripped Down is the name Prada and Simons gave to the collection. Complex historical elements were rebuilt to be modernized and simple to interpret the embrace and subversion of sexiness. Bra cups and corset bones were fused with knitwear, outerwear and dress by modernized designs to feel solemn, sexy and harmonious; evening gown was simplified to reach a balance between seduction and minimalism; raw or distressed leather jackets and tiny duchesse satin miniskirts presented the interplay of elegancy and punk. Miuccia and Raf created a fantastic and realistic renewing process by deconstructing and regrouping daywear with gorgeous clothing.
Sex And The City -- The Womenswear Runway Analysis of FENDI
FENDI S/S 2022 womenswear collection fused artistic brushstrokes with neat tailoring to present the abstract and elegant aesthetics. As the second ready-to-wear collection of Kim Jones, it drawn inspiration from the hand-painted logo of the illustrator Antonio Lopez. This collection shown the image of the Disco era from a modern perspective to underline the diverse and confident feminine charm. The runway invitation of FENDI is a folding fan with women portraits, and its simple design is echoed with the theme.
Sustainable Development -- The Digital Exhibition Analysis of Première Vision Paris
As the most authorized exhibition for textiles and accessories, Première Vision Paris provides exclusive fashion ideas and all-around online fashion information for professionals. Exploring the connotation of collective wisdom, Première Vision gathers industry insiders and experts together to establish a frame that people can share their ideas about fashion. On this A/W 22/23 Première Vision Paris, fabric manufacturers, spinning enterprises, tanneries and accessory manufactures all focused on the sustainability, ecological responsibility, bio-degradability and recyclability. Every stage of the production process should be reexamined to reduce the chemical effects to the ecological resources.
Return to the Origin -- The Analysis of Norse Projects The Menswear Designer Brand
Norse Projects is a Copenhagen-based streetwear brand founded in 2004 which maintains the minimalist design concept of the northern Europe. Norse Projects develops seasonal menswear and womenswear, fuses street fashion and classics with high-end fashion, and also focuses on the performance and functionality. A series of technical products, including outerwear, rain coat and sportswear, are provided. Except for its minimalism, the products of Norse Projects are also known for the high quality. Hats and caps are produced in America, and other products are all made in Europe.
The New Land -- The Analysis of CHENPENG The Menswear Designer Brand
CHENPENG is a namesake fashion brand founded in London in 2015. His works can be defined as the One-sized Fashion, speaking for the minority with special body sizes. In Peng's design aesthetics, there are no boundaries between beauty and ugliness. Instead, he focuses on accentuating personal features. Peng designs pieces suitable for both over-sized and skinny masses by comparing different body shapes among various individuals. Blurring the boundaries between genders and even races, Chen Peng is also known as a designer who specializes in puffa jacket.
LI-NING -- The Analysis of Benchmark Sportswear Brand
LI-NING regrouped and recreated classic elements with brand logo to extend a series of pattern design. Diversified brand elements were fused with modernized painting to interpret of design concept, 'remodeling'. Isolated details were combined together in a random yet not casual way to form an organic whole.
Urban Techwear -- The Analysis of Eastlogue The Menswear Designer Brand
Founded in 2011, the Korean fashion brand EASTLOGUE adheres to the combination of traditional American style and modern leisure. Inspired by hunting, hiking, fishing and military, the brand uses modern technical fabrics and classic styles for reinterpretation and becomes a new force.
Dreamy Ceremony -- The Analysis of JUNONA The Designer Brand
Founded in 2000, JUNONA focuses on the equality of gender and provides elegant daywear for all the women and kids. Being sporty, elegant and stylish, the diversified and rich collections of JUNONA create its modern and dynamic image. Let's accept the challenges of daily life with smile and accentuate the individuality with joy.
The Simplicity That Surpasses Complexity -- The Analysis of Bottega Veneta The Luxury Menswear Brand
In the latest A/W 21/22 collection if Bottega Veneta, 'Salon 02', the creative director Daniel Lee created a crazy and free wardrobe for the public. Fusing cold sexual appeal with bloated lines, the complexity built simple pictures. Inspired by the private display in the golden age of haute couture, photographer Tyrone Lebon was teamed up with Freja Beha Erichsen, Fernando Cabral and Yoonmi to present a cool and straight shooting style. Ostrich feathers, bright glass and leather were all used to interpret the graceful attitude of youth.