Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Upgrading Sustainable Development -- The Comprehensive Catwalk Analysis of Women's Denim
Influenced by the sustainable development of global fashion industry, laser craft is widely used by brands instead of dangerous chemical water-washing. The laser craft reuses and recolors the jeans to present diverse distressed water-washed effects and provide different patterns.
A/W 21/22 Outdoor Retailer Market
A/W 21/22 Outdoor Retailer Market pays more attention to the consumer group expansion and outdoor sports requirements. And it accepts more people through designs with better inclusiveness. Since the environmental concept is more and more important, sustainable development has also been the fashion trend. Therefore, the application of natural fibers becomes the key point. Except for the functionality, comfort and versatility are also essential for design. Multi-occasional dressing with high cost efficiency is more popular among consumers.
Rebellious Winter Rose -- The Womenswear Catwalk Analysis of Simone Rocha
The homonymic designer brand Simone Rocha was founded by the Chinese Irish designer in 2010. The designer is good at using embroidery and pearls to present the romantic and gorgeous vibe. Released in the parish church of St. John's Hyde Park, the theme Winter Rose interprets the Fragile Rebel of princesses. Different from the fairy sweetness of S/S collection, this season updates the sweet and cool rebellious punk style. Complex tulle, crinkles, 3D rose, handcrafted embroidery and ruffle elements are injected into the hardcore black leather jackets to send out the cool rebellious temperament of retro schoolgirls, fully presenting the boldness and avant-garde of young designer.
Special Practicality Report -- The Comprehensive Catwalk Analysis of Men's Knitwear
Based on the data analysis of A/W 21/22 men's knitwear catwalks, business style occupies the largest proportion(54%) and smart casual style occupies 42%. The overall trend of knitwear is younger. Pullover(56%) is the most popular items, followed by cardigan(26%). Stitching and jacquard(totally 63%) are the main crafts. Notably, the application of gold&silver hot foil craft(2%) is obviously increased this season. Knitwear styles this season pay more attention to the comfort and multi-occasional versatility. And the extreme comfortable design becomes the key factor. Therefore, skin-friendly yarn has become the key developing point of knitwear. The softness of napping plush yarn is very important. Returning back to the basic, cable, stripe, color-blocking and folk patterns are upgraded to become the design core.
The Convergence of Modern and Tradition -- The Brand Analysis of SASQUATCHfabrix. The Menswear Designer Brand
The Tokyo brand SASQUATCHfabrix. was founded by two designers, Daisuke Yokoyama and Katsuki Araki. Its design concept aims to integrate traditional Japanese clothing fabrics with modern street clothing. Injecting modern vocabulary into the basic Japanese traditional clothing, abundant retro prints and hollow-out floral patterns are produced by delicate Japanese crafts. There are many detailed top items, such as straight-stripe detailed shirt with 3D patterns, special U-neck sweatshirt and cropped workwear jacket.
Suprematism -- The Analysis of 7440.37.1 The Menswear Designer Brand
The theme of 7440.37.1 S/S 2021 collection is Suprematism. This theme focuses on the basic geometric shapes, such as circle, straight line and rectangle. And black and white are the two main colors of this collection. Except for the changes of structures, the application of suture also echoes the geometric theme.
Free and Rebellious -- The Analysis of GCDS The Menswear Designer Brand
Taking "Out of This World!" as the theme, GCDS S/S 2021 collection combines colorful elements with futuristic technical feeling. Its playful design style interprets an individualized attitude through mysterious and naughty 2D world and colorful prints.
Low-key Steadiness -- The Analysis of Ami Alexandre Mattiussi The Menwear Designer Brand
The designer Alexandre Mattiussi takes relaxing, comfortable and playful French menswear as the core style. Its high identification Ami de Cœur (My dear friend) label is the brand symbol. S/S 2021 Ami collection updates the retro silhouette, and combines daily life with the refined steady colors to reinterpret the retro styles of 70s and 90s.
High Street -- The Analysis of Off-White The Menswear Designer Brand
The American high-end street brand Off-White was founded by Virgil Abloh, the exclusive styling consultant of Kanye West, in 2012 in America. And it is the most popular street brand in the recent years. S/S 2021 perfectly combines street clothing with advanced garments to show more impactive visual effects and make the street sense more advanced.
Functionality and Diversification -- The Comprehensive Analysis of Japanese Designer Brands
Outdoor leisure is the main style of S/S 2021 Japanese menswear brands. And the combination of practical workwear and rural style forms rich and diversified styles to satisfy the markets. There are two main directions in this report to interpret the Japanese designer brands in all aspects. One is the individualized deconstruction brands such as Maison Mihara Yasuhiro, Kolor and Sacai. And the other is the outdoor practical brands like And Wander, Nanamica and White Mountaineering.
Avant-garde Street Style -- The Analysis of Palm Angels The Menswear Designer Brand
An accidental inspiration made Francesco Ragazzi, a famous Italian photographer, emerge a thought that he wanted to found a brand to express skateboard culture. And it is today's Palm Angels. He reinterprets many wonderful moments through clothes products. And his daring colored prints present a free, casual, comfortable and vital street fashion.
Domestic Landscape -- The Analysis of DIGAWEL The Menswear Designer Brand
The Japanese brand DIGAWEL, which was founded in 2006 by Kohei Nishimura, launched its S/S 2021 collection recently. The theme Domestic Landscape takes advantage of various colors to make daring designs. The neat tailoring and typical Japanese layered style is both stylish and practical.
Korean Girls -- The Analysis of Howl Studio The Womenswear Designer Brand
Howl Studio is a Hong Kong designer brand founded in 2013. The chief designer was graduated from Central Saint Martins and have worked as the designer in various chic brands in Paris. Howl Studio focuses on the effortless chic of check splicing and practicality with a romantic feeling of Bohemia. Not only producing clothes, Howl also persists in cooperating with artists and creators from different fields in the world to create more topics between people. Howl Studio is becoming a more popular designer brand for the Millennials.
Summer Vacation -- The Analysis of Drôle De Monsieur The Menswear Designer Brand
Drôle De Monsieur is a French garment brand founded by Dany Dos Santos and Maxime Schwab in 2014. The brand combines modern attitude with retro aesthetics to show comfortable neat lines and accurate details. The Victoria style is the main theme of S/S 2021 series. And seaside vacation is the keynote of film shooting, which presents a more leisurely life style.
Minimalist Keynote -- The Analysis of Helmut Lang The Menswear Designer Brand
The designer of Helmut Lang is famous for his minimalism. He knows that fashion is a high-tempo industry, and trend itself is even more transient. The combination of minimalism and retro emotion is their eternal concept. The simple and neat silhouette of menswear and womenswear echoes the iconic minimalist tailoring of the brand founder, presenting a gender-free keynote.
Deconstruction -- The Analysis of SHIROMA The Womenswear Designer Brand
The brand maintains the style of regular Japanese designers, using strong deconstruction and splicing to present a unique design feeling.
Ecological Fur -- Molliolli The Womenswear Designer Brand
Fashion brand Molliolli has surpassed the beauty of consciousness, philosophy and practice. Having been cooperated with luxury brands for 40 years, creative and innovative substitutes fur was invented. Designers don't consider this substitutes fur as material but as a philosophic living style. And this is why they produce Molliolli.
The Annual Top Ranking List of Brands -- The Comprehensive Analysis of Denim Markets
This article mainly aims at sorting out the data of users' attention to popular denim brands this year, refining the annual hot search list of denim brands combined with market heat and topic, and analyzing it from the perspectives of items, crafts, details and so on.
K.I.S.S. -- The Analysis of Heron Preston The Menswear Designer Brand
As a new emerging power of New York fashion, Heron Preston has been one of the most eye-catchy avant-garde brands in the recent years. Nowadays, there are many pioneer films, comics and songs which use old Slavic alphabets to replace the original letters in their content or titles. And Heron Preston also creates its unique style depending on this cultural trend. This new series this season is called K.I.S.S.. Amethyst hoodies and toolbox-like hand bags are noteworthy. And the application of biodegradable and recyclable materials is also loved by consumers. Besides, brand's favourite orange element is added in every aspect of design.
Gorgeous Taste -- The Womenswear Catwalk Analysis of Christian Dior
Dior launched its latest 2021 early-autumn womenswear series, originated from the leopard striped trench coat once designed by the brand founder Christian Dior. And its bright color tones, transparency and flickers pay tribute to Elio Fiorucci, the representative of Pop aesthetics. Maira Grazia Chiuri also watched the documentary of Blackpink during the quarantine. The fashion of K-pop girl groups is including in the inspiration of this season's mood board as well.
Our Comfortable Mountain -- The Analysis of CAYL The Menswear Designer Brand
The outdoor functional brand CAYL (Climb As You Love) was founded in 2011. Its founder Euijae Lee didn't have any relative experience of costume design, but he established this brand only because of his passion of climbing, no matter hiking, cycling or climbing is the energy source of his daily lives. The S/S 2021 series "Our Comfortable Mountain Vol.6" continuously encourage people to go outdoor through its wide-range of comfortable, convenient and protective equipment. CAYL always put functionality and adaptability in front of any fashion elements. The brand would update the current silhouette and release new convenient style in the warmer climate.
Love and Future -- The Analysis of DAZZLE The Womenswear Benchmark Brand
1.DAZZLE launched its fashion project that domestic fashion bloggers were invited to dress up Donald Duck series. 2. DAZZLE released the collaborated style with classic comic characters of Casper and Stitch. 3. Liu Tao is wearing DAZZLE's winter style on the December issue of Harper's Bazaar. 4. Liu Wen is wearing the Donald Duck series during the shooting of Tmall's all-star project. 5. The young actress Yuan Bingyan wears DAZZLE 2020 W stand-collar knitwear, and its vertical stripes show her good body lines.
Street Pioneers -- The Analysis of RIPNDIP The Menswear Designer Brand
RIPNDIP comes from Los Angeles, California, U.S.A., founded by the skater Ryan O'Connor in 2009. Thus, its brand name RIP stands for skate a spot, N for and, and DIP for leave before the cops come, completely presenting its rebellious and humorous spirit. Except for selling clothes, accessories and skates are also available.
Rebellious Girl -- Ugly Shadow The Womenswear Designer Brand
The designer brand Ugly Shadow originates from the 90s dressing freedom spirit. The rebellious 90s makes Ugly Shadow unruly, so its colorful clothes and way of wearing is always breaking the constraints.