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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Japanese Street Fashion -- The Analysis of Undercover The Menswear Designer Brand

    2023-09-29 31684

    Japanese Street Fashion -- The Analysis of Undercover The Menswear Designer Brand

    Undercover originated from Japan and was founded by Jun Takahashi in 1994. The brand takes inspiration from Harajuku, incorporating a lot of artistic elements into its street-style menswear. The description of beautiful, eerie, surreal, and ever-changing aesthetics are seldom used by other designers in Harajuku, but they are the traits of Undercover. Jun Takahashi openly admits that his design is heavily influenced by the fashion art master Rei Kawakubo, who excels in playing with materials and structures. He is passionate about imbuing clothing with various themes, forms, and cultural significance to create fashion with an artistic quality.

  • Retro Tonality -- The Analysis of NEEDLES The Menswear Designer Brand

    2023-09-26 8694

    Retro Tonality -- The Analysis of NEEDLES The Menswear Designer Brand

    NEEDLES was founded by Keizo Shikizu, the renowned owner of the Japanese select shop NEPENTHES. NEPENTHES primarily sells men's clothing and also carries its own brand, NEPENTHES, as well as other international fashion brands such as SOUTH2 WEST8, NEEDLES, and ENGINEERED GAREMENTS. With over 20 years of experience in the fashion import trade, Mr. Shikizu utilized his extensive network of manufacturers and designers from around the world to develop the NEEDLES brand, which is a fusion of rich experience and diverse cultural influences. In 2007, the flagship store of NEEDLES was opened in Fukuoka, where Mr. Shikizu infused his extensive knowledge of menswear to create a unique and distinctive brand style.

  • Minimalist Daily -- The Analysis of KAPTAIN SUNSHINE The Menswear Designer Brand

    2023-09-01 7790

    Minimalist Daily -- The Analysis of KAPTAIN SUNSHINE The Menswear Designer Brand

    Rito Kojima, a veteran editor in the Japanese fashion print media, decided to establish his personal brand, KAPTAIN SUNSHINE, in 2013 after working in the industry for several years. As one of the representative brands of Japanese basic clothing, KAPTAIN SUNSHINE consistently interprets a luxurious sense of daily comfort through its loose silhouette and high-quality materials. In recent seasons, the brand has also been experimenting with the possibilities of bright colors in everyday styling, combining them with elements drawn from classic vintage clothing to make KAPTAIN SUNSHINE the perfect choice for transitioning from casual to sophisticated attire.

  • Avant-garde Street Fashion -- The Analysis of ARCH The Menswear Designer Brand

    2023-08-25 11605

    Avant-garde Street Fashion -- The Analysis of ARCH The Menswear Designer Brand

    2023 Spring/Summer collection ARCH combines design ideas and concepts inspired by architecture with clothing design, creating design products with a more youthful and cutting-edge approach, while maintaining its streetwear DNA. Through new ideas, it interprets the lives and ideals of the new generation of young people. This season includes practical pieces such as T-shirts, shirts, and jackets.

  • The Analysis of BEAMS PLUS The Menswear Designer Brand

    2023-07-21 6594

    The Analysis of BEAMS PLUS The Menswear Designer Brand

    Established in 1976, BEAMS was initially just a small 22-square-meter shop in Harajuku, Tokyo. It has since become an unbeatable presence in the Japanese fashion scene. Among the numerous sub-brands under BEAMS, BEAMS PLUS, founded in 1999, is a menswear collection that draws inspiration from tradition and classics. This sub-brand reflects the designer's love for the post-war American dressing style. The retro-style pieces launched are reshaped with modern elements, giving off a timeless beauty. Creative director Daisuke Nakamura, a legendary figure who has made a stunning appearance at the Pitti Uomo menswear exhibition, creates a diverse range of original and forward-thinking pieces, paying tribute to classic yet whimsical aesthetics. Based on American casual style, BEAMS PLUS also incorporates vintage design elements. Unlike blindly following fashion trends, BEAMS PLUS integrates American work-wear culture and Ivy League style into its designs, creating unique and fashionable retro products that are highly favored by fashionistas. It presents a delicate combination of Japanese and American fashion trends.

  • Cultural Fusion -- The Analysis of Les Benjamins The Menswear Designer Brand

    2023-07-20 20140

    Cultural Fusion -- The Analysis of Les Benjamins The Menswear Designer Brand

    The Turkish streetwear brand Les Benjamins was founded by designer Bunyamin Aydin in 2011, with its headquarters based in Istanbul. Its core essence lies in the collection of prints, patterns, and creativity from various Eastern and Western cultures. The brand name "Les Benjamins" has rich meaning, as Benjamin and its related derivative names exist in every language, religion, and ethnic culture worldwide. Symbolizing the brand's diversity and global vision, founder and creative director Bunyamin Aydin believes that the differences between the East and the West do not actually exist. We live in a globalized world, and it is only the borders that separate us. He is creating a new way of introducing us to this world by blending them together.

  • Avant-garde Streetwear -- The Analysis of Brain Dead The Menswear Designer Brand

    2023-07-18 6545

    Avant-garde Streetwear -- The Analysis of Brain Dead The Menswear Designer Brand

    Brain Dead is a streetwear brand founded in Los Angeles by Kyle Ng and Ed Davis. Rather than being just a brand, Brain Dead is better described as a collective of artists and designers from around the world. The managers use this ironic name to express their refusal to turn street culture into a blindly imitative and thoughtless attitude. This streetwear brand combines elements from post-punk, skate culture, psychedelic art, and underground comics to create a concept-driven graphic design that can be seen as an "alien" entity formed by absorbing DNA from various sources.

  • The Analysis of Namesake The Menswear Designer Brand

    2023-07-12 10443

    The Analysis of Namesake The Menswear Designer Brand

    Namesake was born during the pandemic and was founded by the three Xie brothers, Richard, Michael, and Steve, along with their father. The three brothers are closely bonded by blood and influenced by Chinese traditional culture. Their father instilled in them the importance of family from an early age. The brand name, Namesake, translates directly to "a person with the same name" and refers to the three brothers, symbolizing their father's expectations. The three brothers share a common love for basketball, with Allen Iverson as their idol. The logo of Namesake is derived from Iverson's jersey number 3, representing the three brothers. Namesake also includes some iconic items related to basketball. Prior to Namesake, the three brothers operated a concept store called NE.SENSE, where they had always hoped to create their own brand and tell their story through it. Namesake has a strong narrative quality, resembling a novel written through clothing. Their life experiences are transformed into the essential elements of their designs, present in every season. The fragmented stories of their family are narrated through each season's unique concepts.

  • Bizarre Gene -- The Analysis of JW Anderson The Menswear Designer Brand

    2023-07-10 10282

    Bizarre Gene -- The Analysis of JW Anderson The Menswear Designer Brand

    British designer Jonathan Anderson founded JW Anderson in 2008. In its early stages, the brand gained attention for its meticulously crafted accessories collection, allowing the budding brand to showcase during London Fashion Week in 2008. By consciously blending elements of menswear and womenswear, the unique design aesthetics created thought-provoking silhouettes, providing a modern interpretation for both masculine and feminine qualities. This distinct perspective attracted a fervent following, leading JW Anderson to launch a women's capsule collection in 2010. JW Anderson has since evolved into an internationally renowned and award-winning brand.

  • Outdoor Daily -- The Analysis of Eastlogue The Menswear Designer Brand

    2023-07-05 20329

    Outdoor Daily -- The Analysis of Eastlogue The Menswear Designer Brand

    Established in 2011, Eastlogue is a South Korean fashion brand that focuses on blending traditional American style with modern casual wear. Drawing inspiration from outdoor activities such as hunting, hiking, and fishing, as well as military equipment, the brand combines modern technical fabrics with classic designs, offering a fresh interpretation. It is quickly becoming a rising star in numerous excellent concept stores worldwide.

  • Urban Leisure -- The Analysis of J.D.V. The Benchmark Menswear Brand

    2023-07-04 24148

    Urban Leisure -- The Analysis of J.D.V. The Benchmark Menswear Brand

    J.D.V, the full name of which is J-Different View, is a fashion-forward menswear brand under the Shanghai J.D.V Fashion Group. With a focus on a clearer young consumer group, J.D.V aims to capture the national market with its gorgeous designs and distinctive combinations. With tranquil and retro spaces, thoughtful and attentive services, and overall visual creations, J.D.V aspires to be a leader in the menswear industry, bringing fast-paced fashion elements to trendsetters. J.D.V is determined to shape itself into a fashion brand that embodies classicism, art, and individuality, bringing profound spiritual inspiration to this era through visual creations that explore aesthetics.

  • Urban Aesthetics -- The Analysis of Duvetica The Italian Fashion Brand

    2023-07-04 39811

    Urban Aesthetics -- The Analysis of Duvetica The Italian Fashion Brand

    Duvetica is an Italian outdoor clothing brand founded in 2002. The brand is known for its high-quality down jackets and fashionable designs. Duvetica's design style is minimalist and modern, focusing on details and tailoring, while maintaining functionality and practicality without sacrificing style. Its product line includes down jackets, coats, sweaters, pants, and accessories. The brand is committed to using high-quality fabrics and craftsmanship to ensure product durability and comfort. Its down jackets and coats provide outstanding warmth, making them suitable for outdoor activities and urban life in cold climates. Whether it's for skiing vacations or everyday wear, Duvetica offers consumers a stylish, comfortable, and functional choice.

  • Leather & Fur -- The TOP Ranking List of Menswear
    Data Reports

    2023-07-04 10600

    Leather & Fur -- The TOP Ranking List of Menswear

    Extract the top 10 styles based on download count from the POP Men's Leather and Fur items for June. The overall styles are mainly business casual jackets, with an emphasis on single leather and fur jackets. The details involve laser micro-perforation designs with graphic elements. It is important to highlight practical jackets, while pocket details remain the most focused detail in business casual attire.

  • Off Duty -- The Analysis of ROARINGWILD The Menswear Designer Brand

    2023-06-20 20629

    Off Duty -- The Analysis of ROARINGWILD The Menswear Designer Brand

    ROARINGWILD was founded in 2010 by six college students in Shenzhen, and it is a local original brand. At the beginning of its establishment, the founder hoped to face life with a roaring attitude, especially hoping that contemporary college students could actively pursue their ideals, pay attention to art, music, and other spiritual culture, rather than just living for the sake of making a living. ROARINGWILD is committed to promoting original brand culture through different product designs, allowing more people to pay attention to China's local original culture, and also wants more young people to dare to pursue their dreams instead of just living for material pursuit.

  • American Vintage -- The Analysis of KITH The Menswear Designer Brand

    2023-06-19 24463

    American Vintage -- The Analysis of KITH The Menswear Designer Brand

    KITH is a sports fashion retailer from New York, USA, founded in 2011. Its website sells its eponymous brand KITH clothing as well as products from several well-known leisure brands. KITH, led by Ronnie Fied, originally excelled in creating comfortable and stylish shoes. However, in the spring and summer of 2016, they began experimenting with clothing design and launched the "Read Label Project" series, which received a good response. In the spring and summer of 2017, they once again tried to enter the field of women's and children's clothing and launched the "White Label" series. This series aimed to blur gender boundaries and created a series of matching men's, women's, and children's clothing using KITH's expertise in handcrafting.

  • The TOP Ranking of Men's Jacket
    Data Reports

    2023-06-14 62678

    The TOP Ranking of Men's Jacket

    Based on the analysis of the top 100 men's jacket downloads in May, the focus of the pants market in the past month has been on sporty and minimalist workwear styles, which meet modern men's demands for both fashion and comfort. In terms of design details, there is a lot of attention on deconstructions, symmetrical splicing, and pocket designs. Monograms have become a key focus in pattern design. As for key items, lightweight hooded jackets and street-style baseball jackets have received consumer attention.

  • The Analysis of Maison Mihara Yasuhiro The Menswear Designer Brand

    2023-06-09 20660

    The Analysis of Maison Mihara Yasuhiro The Menswear Designer Brand

    Japanese fashion designer Yasuhiro Mihara is one of the fastest rising designers in recent years, having gained widespread popularity in Japan through his collaboration with Puma. Mihara established his eponymous brand in 1997, designing a wide range of clothing, shoes, bags, and accessories with a highly eclectic and surreal style. He is a master of balancing various fashion trends and elements, creating intricate and playful designs that are full of surprises. Through techniques such as deconstruction, patchwork, and twisting, Mihara develops irregular and strange designs from the mundane details of everyday life.

  • The Analysis of AFTER PRAY The Korean Menswear Designer Brand

    2023-06-09 9331

    The Analysis of AFTER PRAY The Korean Menswear Designer Brand

    AFTER PRAY is a contemporary fashion brand established in 2018, offering modern hybrid apparel design based on exquisite tailoring and military advantages. The series, refined by the brand's own ready-to-wear through delicate methods and a futuristic sensibility, highlights the value and inspiration of clothing, freedom from oppression, and the joy and preciousness of imagining a long vacation. Street scenes or illustrations are decorated by prints, and minimal and breathable fabrics bring comfortable wear.

  • Mountain Style in City -- The Analysis of NOTHOMME The Menswear Designer Brand

    2023-06-08 33462

    Mountain Style in City -- The Analysis of NOTHOMME The Menswear Designer Brand

    NOTHOMME is a Harajuku-style men's clothing brand founded in 2015, and is one of the earliest brands in China that specializes in Japanese-style fashion. The brand firmly believes in the spirit of craftsmanship and carefully manages each piece of clothing. The inspiration behind NOTHOMME's designs comes from Harajuku style, insisting on being true to the original intention of being a trendy brand, and fusing styles into a simple and delicate Japanese style, straddling the new trend of fashion. The brand is adept at using prints, embroidery and stitching different materials to highlight its unrestrained design concept. After several years of accumulation and development, the brand has now broken away from a single Japanese-style workwear style, and has developed multiple product lines such as retro, street, academy, and mountain, which are also deeply loved by fans.

  • Warm Street Art -- The Analysis of Khrisjoy The Down Jacket Designer Brand

    2023-06-07 6778

    Warm Street Art -- The Analysis of Khrisjoy The Down Jacket Designer Brand

    Khrisjoy is an Italian fashion brand founded in 2017, known for its splendidly avant-garde and street-inspired designs, and committed to creating a new form of down jackets. Marzia Bellotti, the founder of Khrisjoy, is dedicated to changing the bulky and traditional image of down jackets, making them appear more youthful and energetic. The bright color combinations and iconic drawstring ribbons are highly recognizable, and the avant-garde and street-inspired designs break the stereotype of down jackets held by the public. Down jackets are no longer bulky and outdated, but more fashionable.

  • The Analysis of GATELESS The Denim Designer Brand

    2023-06-07 32205

    The Analysis of GATELESS The Denim Designer Brand

    GATELESS is a Korean designer brand with a niche focus on hot girl styles. It is cool and edgy with a hint of sexiness, and has strong design sensibilities with innovative cuts. It is also a popular brand among Korean girl groups, and has become the first choice for many daily personal clothing styles.

  • Modern Core -- The Analysis of Givenchy The Luxury Menswear Brand

    2023-05-30 33914

    Modern Core -- The Analysis of Givenchy The Luxury Menswear Brand

    The campaign for the 2023 Spring/Summer men's clothing collection, directed by creative director Matthew M. Williams, explores the diverse tension between classic dressing and urban aesthetics. The 4G Logo exudes a sense of anticipation, embodying both athletic functionality and gentlemanly style in a modern context. The sleek lines are sharp and confident, while black sunglasses epitomize a new paradigm of fashion. The wide-cut denim exudes both vitality and profound tension, with distressed details adding exquisite refinement.

  • Urban Casual -- The Analysis of NOHANT The Womenswear Designer Brand

    2023-05-26 10050

    Urban Casual -- The Analysis of NOHANT The Womenswear Designer Brand

    Nohant is a fashion brand based in Seoul that embraces a genderless approach and features a blend of classic and modern styles. The brand aims to create clothing that is suitable for both men and women, with loose-fitting silhouettes that accommodate a wide range of body types. The name "Nohant" comes from the French pronunciation of the designer's name, Noah Nam. Inspired by contemporary art, architecture, and human emotions, designer Noah Nam translates these influences into expressions of fashion culture.

  • Retro Street -- The Analysis of RHUDE The Menswear Designer Brand

    2023-05-26 32535

    Retro Street -- The Analysis of RHUDE The Menswear Designer Brand

    RHUDE is an American streetwear brand founded by Rhuigi Villasenor in Los Angeles in 2013. The brand combines the rebelliousness of Grunge with a sense of luxury, resulting in a unique style. The name "RHUDE" is derived from the word "Rude." Rhuigi, having grown up in a strict school and family environment, sees it as a way to rebel against such rigidity. Since its inception, RHUDE has created many popular items, including the traxedo pants, Marlboro shirt, cargo pants, and more, which have been worn by celebrities like Kendrick Lamar, A$AP Rocky, Justin Bieber, and others.

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