Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-03-13 11114
Multidimensional Sports -- The Analysis of DESCENTE The Benchmark Outdoorwear Brand
This report mainly focuses on the following four aspects to analyze the DESCENTE brand: online sales analysis, key series analysis, key details analysis, summary and development extension recommendation.
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2024-03-12 5363
Milan Men's Fashion Week: Recommended Brands (Part Two)
Although classic luxury brands remain the unshakable economic mainstay of the market, the rising young brands and designers are gradually shaking the value and appeal of the fashion industry. Emerging designers who are emerging are using diverse innovative methods and brand management strategies to derive different narrative content and forms, leveraging the platform of Men's Wear Week to leverage the future.
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2024-03-11 6179
The Analysis of AMAZINGCRE The Golfwear Designer Brand
AMAZINGCRE was introduced to the US market in 2016 and was launched in April 2020 at Qingtan Cave P O. The first flagship store has been opened in M Building. We have launched functional sportswear and shoes with various designs. The brand excels in the unique functional design of fluid mechanics. The brand name is a combination of "Amazing" and "Creation", a compound word that reflects Americans' fascination with unique functional designs based on "fluid mechanics". Reason for recommending this brand: The design and performance of the brand's clothing are quite outstanding.
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2024-03-07 7792
Environmental Relaxation -- The Womenswear Analysis of Stella McCartney
Smokehouse Creek fire raging in the Pan American Plains of Texas, scientists warn of Atlantic warming, designer Stella McCartney. I am concerned about this, but I still maintain an optimistic attitude. In this big show, recycled materials, vegetarian alternatives and other materials are used as clothing fabrics, and environmental concepts are expressed through designs such as jeans with built-in ecological imitation leather pants and vests printed with the lyrics of "Mother Earth Manifesto". Although none of these can save Mother Earth, wearing and supporting Stella McCartney may help spread the upcoming environmental issues. Stella McCartney's 2024 winter collection is not just a new season of fashion, but also a message from Mother Earth, declaring Stella's urgent determination to speak for Earth.
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2024-03-01 7722
Sports Girl -- The Analysis of Pushbutton The Womenswear Designer Brand
The Pushbutton 2024 early spring collection continues its iconic avant-garde and quirky style, with Blokette's sporty girl pairing as its core style. The brand cleverly combines sports elements with girlish sentiments, such as pairing jerseys or polo shirts with girlish skirts, as well as details such as lace patchwork and bows for decoration. In terms of color, the sporty blue color scheme dominates, while in terms of silhouette design, emphasis is placed on the ratio of wide shoulders to waist, as well as truncation, showcasing a unique brand charm.
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2024-02-27 21098
Italian Modern -- The Women's Runway Analysis of Gucci
The GUCCI 24/25 Autumn/Winter collection is Sabato De Sarno's second answer sheet since taking office. From the previous season until now, De Sarno has been using a color game as one of his symbols, with the first series of Rosso Ancora red continuing into this season. However, this season, more gorgeous decorations from formal attire are used on coats, jackets, and cardigans, or evening style tailoring is integrated into dresses, blending pure evening style with outerwear dominated daily wear, bringing a series of items that subvert daily wear.
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2024-02-21 4432
Pitti Bimbo -- The Comprehensive Analysis of Florence 24/25 Autumn/Winter Kidswear Fair
From January 17th to 19th, 2024, the 98th Pitti Bimbo Children's Fashion Exhibition was held at UniCredit Bimbo Arena in Florence, with over 1800 buyers from over 50 international countries attending. Sustainable development, tailoring, "Made in Italy" and modern style are the focal points that Pitti Bimbo has chosen to lead the future of children's clothing. The exhibition stands out through diverse brands and together shapes the ideal wardrobe outfit during the exhibition schedule.
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2024-02-02 24850
Wealthy Girl -- The Popular Style of E-Commerce Womenswear Brand
The style of a wealthy lady is a high-end, fashionable, elegant, and ladylike dressing style originating from Western aristocratic women, which has won the love of many modern women with its noble temperament and elegant demeanor. The dressing style of a socialite emphasizes the simplicity and purity of colors, emphasizes materials and texture, and exquisite cutting and fitting styles highlight the wearer's taste. The dressing style of a socialite has several characteristics, such as strengthening the upper body size, highlighting the waistline, diverting attention, and using classic elements, which can increase the aura and layering, showcasing a graceful figure and feminine charm.
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2024-01-29 19635
Hardware Girl -- The Comprehensive Analysis of Womenswear Designer Brands
"Hardware Girl" refers to a girl who likes to use fashionable items with "metallic texture" or "shiny elements" in her daily outfits. They add elements such as metallic clothing, accessories, or bags to make the entire design unique and no longer monotonous. In terms of makeup, they prefer shiny makeup with a watery texture and metallic accents, in order to express a free, confident, and bold attitude to the outside world. "Hardware Girl" style is a new fashion trend jointly released by Tiktok E-commerce "Fashion Trend Release" and fashion media "VOGUE". It is not only a continuation of the Y2K style, but also combines gorgeous romantic styles such as pop punk, '90s sloppy rock', and modern gothic. It reflects the cultural confidence, creativity, and diverse perspectives of contemporary young people.
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2024-01-16 18133
Classic Retro -- The Analysis of Sergio Tacchini The Activewear Designer Brand
Sergio Tacchini is a traditional track and field sports brand that represents sincerity, craftsmanship, and style. It is also a well-known brand in international sports and leisure fashion products. The brand was founded by Italian tennis champion Sergio Tacchini in 1966. This brand mainly focuses on tennis apparel and casual sportswear. In addition to tennis apparel, Sergio Tacchini also produces and sells other sports equipment such as sports shoes, socks, bags, and accessories. The design style of the brand is characterized by simplicity, fashion, and functionality. According to the POP backend download index, the Sergio Tacchini clothing download index is relatively high, and coupled with the active design media, this brand is recommended for reference.
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2024-01-10 5760
Quiet Luxury -- The Comprehensive Analysis of Luxury Leather & Fur Brands
Quiet luxury is synonymous with simplicity, while advanced comfort and minimalism incorporate a touch of romance. Compared to simple European style, the elegance of this style is more mature, while being more restrained compared to romantic styles. Fur in this style pays more attention to the fit with the body shape in terms of design, followed by material selection and detailed design, combining practicality with a sense of fashion. Representative brands in the simple European style include FENDI, PRADA, HERMES, Bottega Veneta, etc. These brands have distinct styles and unique features, with core design elements such as quiet luxury dressing, Swakara, distressed and rubbed colors, and highlighting texture with fur integrated designs.
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2023-12-27 9377
Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand
The "Nostalgic Casual" style continues the interpretation of the classic retro style, integrating nostalgic elements with modern design concepts, showcasing a unique fashion attitude. The denim category, as an important part of it, has become an indispensable element in the nostalgic leisure style. Designers can create diverse retro style clothing for different occasions, and can also mix and match with other popular elements such as street style, breaking free from fixed frames, and creating unique design works. The "Nostalgic Casual" style of autumn and winter is being used by major clothing brands such as Acne Studios, Evisu, Maison Mihara Yasuhiro, etc. Nostalgic leisure will continue to have an impact on the fashion industry, becoming a fashion bridge connecting the past, present, and future.
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2023-12-27 56065
The Analysis of Lululemon Athletica Yoga Fitness Benchmark Brand
This report mainly focuses on the following four aspects to analyze the Lululemon Athletica brand: brand dynamics, retail new product analysis, online new product analysis, summary and development extension recommendations.
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2023-12-26 25102
Contradiction and Coexistence -- The Analysis of DAZZLE The Benchmark Womenswear Brand
The POP market research team in this issue conducted a comprehensive analysis of the 2023 Winter Series of DAZZLE, covering four key modules: brand dynamics, offline new product analysis, online new product data analysis from November to December, and offline new product design details analysis. Please refer to the following text for details.
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2023-12-15 11981
Hardware Girl -- The Popular Style of Women's E-Commerce Brands
Translated into English, ignoring semantic accuracy: Douyin e-commerce and VOGUE jointly released the Hardware Girls as the new generation under the international diversified perspective. In terms of fashion style, they don't follow the ever-changing trends, but are passionate about showcasing their own personalities and interpreting their own fashion trends through creative ways of layering metallic items. Hardware Girls pay attention to the use of all "shiny elements" materials in their daily outfits, igniting the winter metallic aesthetics. They choose details such as rhinestones, pearls, sequins, and other stud embellishments or metal decorations. They like high-gloss fabrics such as highlight velvet, silk satin, and metallic coatings, often combined with other matte fabrics to form a high contrast in material textures. In addition, fabric transformations such as gold stamping and silver brushing, as well as the combination of hot drilling and bright colors, are also design directions worth paying attention to for Hardware Girls.
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2023-12-14 73752
Conversation with Manchester -- The Women's Runway Analysis of CHANEL
On December 8, 2023 (Beijing time), CHANEL held the 2023/24 Advanced Handicraft Workshop Series Conference in Manchester, England. The iconic twill soft woolen fabric became the protagonist of this season, but was created with more vibrant and fashionable cutting, contours, and matching methods. CHANEL has almost covered all color schemes this season, from red to purple, covering a wide range and becoming a major highlight of the season.
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2023-12-05 16376
Quiet Luxury -- The Analysis of The M The E-Commerce Womenswear Brand
The new winter 2023 collection of THE M focuses on expanding the autumn and winter collection with gray and brown tones, presenting a high degree of practicality and versatility. The design adopts a loose and large silhouette, and the casual wrap design adds a lazy atmosphere.
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2023-12-01 42608
Relaxation and Warm Winter -- The Analysis of ICICLE The Benchmark Womenswear Brand
As the final season of the year's main theme "Tree", the 23 Winter collection mainly promotes the AIR COAT coat series and the HUG down jacket series, insisting on using natural materials to make comfortable and high-quality clothing. At the same time, partnering with Jenny Hyt ö nen, the winner of the 2023 Jury Awards, to launch the X-ray capsule series and the 2024 Spring New Year series as the year approaches, showcasing and spreading traditional Chinese culture
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2023-11-30 27390
Elegant Commuting -- The Analysis of EIFINI Women's Wear Benchmark Brand
In EIFINI's 2023 winter collection of new products, the key color scheme is Maillard, followed by a higher proportion of pink and light purple; Overcoats, knitwear, and knitted dresses are the core categories of the brand this season. This report will gradually expand on the brand's theme, key colors, key items, and key styles for this season.
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2023-11-27 22160
The Analysis of PEACEBIRD The Benchmark Womenswear Brand
1. Brand changes: 2023 is not destined to be a calm year for PEACEBIRD. In 2022, it changed the growth trend during the epidemic and experienced losses for the first time since its listing. This also directly promoted the organizational change within PEACEBIRD. PEACEBIRD is also constantly adjusting its organizational structure and increasing research and development investment. However, this series of changes still requires time to validate their effectiveness. Seizing the favorable opportunity of current economic recovery and the possibility of long-term market development is the key to the future development of Taipingniao. 2. Product presentation: PEACEBIRD has high expectations for the down category in winter, and the theme of the winter runway is "down" entering a new realm. This is a brand new departure and an important measure for the brand's global strategic upgrade. Collaborate with creative forces such as domestic and foreign artists, designers, and cross-border IPs. The runway has released four new series, innovatively launching shirt style down jackets, and further enhancing product strength through research and development of insulation technology.
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2023-11-23 23408
Ancient Oriental -- The Analysis of M Essentail The Womenswear Designer Brand
The designer brand M Essential from China aims to explore the contradiction and unity between contemporary Eastern aesthetics and modern lifestyles, let go of design, and return to its roots; Caring for daily life, not pleasing or deliberate; Seeking confidence through experience and advocating for dressing oneself. The brand slogan "all about love" allows the world to regain freedom, firmly upholds inner softness, and uses love and sharing to feel everything. Its style is known for its poetic elegance, blending traditional and modern beauty through artistic techniques, insisting on the fusion of traditional and modern materials, and creating a refined lifestyle atmosphere in the contemporary East. The M essential 23/24 autumn and winter collection incorporates fabrics such as feather tassels, eco-friendly leather, and shimmering velvet, combining modernity and antiquity, continuing the id and pursuit of refined lifestyle, presenting a serene and elegant female image.
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2023-11-21 46235
Miu Miu Style -- The Analysis of Women's Street Style
Recently, with the increasing popularity of the brand Miu Miu, the "Miu in Miu Qi" Miu style has reached 17.523 million views on social media related topics and is continuously fermenting. According to the global hottest brand list released by fashion e-commerce platform Lyst for the third quarter of 2023, Miu Miu leapt to the top for the first time. And the brand's autumn and winter series received over 223 million views on TikTok. The Miu style can be divided into trendy nerd style, informal college style, MIU style gold, and the intellectual sports style that has received the highest attention recently according to different style needs. In terms of individual items, gray knitted tops and hoodies, as well as low waisted skirts and straight tube skirts, are the key to wearing Miu style. In terms of accessories, ballet shoes, lucky shoes, knight boots, and calf socks are often chosen to showcase the playful versatility of Miu Miu girls.
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2023-11-20 18949
Relaxation and Minimalism -- The Analysis of RUOHAN The Womenswear Designer Brand
RUOHAN is a women's clothing brand of the same name founded by Nie Ruohan, a fashion designer who graduated from Parsons School of Design, in March 2021. The design is innovative, with excellent fabrics, precise and slim cutting, and a neutral style. Every detail showcases the essence of minimalism. The theme of the RUOHAN 2023 Autumn/Winter series is "Invisible Form", using soil as a conceptual metaphor to return to the original function of clothing and explore the essence of clothing's existence. All clothing in this series starts from a square sketch and is deconstructed and cut. Visualize the intangible clothing in a regular manner. 2D to 3D, planar to three-dimensional. This season, we use a warm off white color scheme to create sculptural texture folds through the design of structural cutting and the drape properties of the fabric itself.
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2023-11-09 17444
Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand
In response to the increasing popularity of the youth market and their pursuit of fashion personality, developing more trendy and trendy youth clothing has become a hot topic this quarter. Fashion brands can meet the diverse dressing needs of teenagers. This article summarizes and recommends the following popular children's fashion luxury brands, as well as their craftsmanship details and key patterns, based on the current trends. Bringing more inspiration to the development of high-end luxury trendy children's clothing and youth clothing.