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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • American Street Fashion -- The Analysis of Men's Street Style

    2024-03-25 3330

    American Street Fashion -- The Analysis of Men's Street Style

    American streetwear is a fashion style centered on freedom, individuality, and fashion, showcasing the boldness and vitality of young people. It rebels against Hip Hop, Blokecore, American Academy, and cool motorcycles to bring eye-catching styling to streetwear. Jackets, hoodies, jeans, sneakers, and other essential items are mostly loose fitting, highlighting a casual attitude. In terms of accessories, baseball caps, metal bracelets, and crossbody bags add highlights to the overall design.

  • Leather & Fur -- The Comprehensive Analysis of Women's Runway (Part One)

    2024-03-23 3720

    Leather & Fur -- The Comprehensive Analysis of Women's Runway (Part One)

    At the four major fashion weeks of autumn and winter on 24/25, fur and fur have shown an upward trend. This article analyzes the key colors and items of fur and fur for women's clothing on runway. This season, the proportion of jackets with fur and fur as the key items is still the highest, while fur coats and coats have increased. In addition, the combination of minimalist aesthetics in cutting and innovative materials plays an important role in fashion week, combining classic contours with modern styles to showcase an aesthetic balance that transcends time and space.

  • Business Quiet Luxury -- The Comprehensive Analysis of Men's Leather Brands

    2024-03-19 3156

    Business Quiet Luxury -- The Comprehensive Analysis of Men's Leather Brands

    Business luxury is a fusion of fashion, leisure, and high-end business, with practical items having high commercial value. From style to design innovation, changes in silhouette, and handling of details, leather in this style pays more attention to the fit with the body in the design, followed by material selection and local detail design.

  • Jackets -- The Data Analysis of E-Commerce Menswear
    Data Reports

    2024-03-14 7454

    Jackets -- The Data Analysis of E-Commerce Menswear

    Among the top 10 best-selling men's jackets in e-commerce from February to March, the most popular styles of men's jackets are dominated by fashionable urban, business and leisure, outdoor sports, and urban light sports. Among them, collar stitching, pocket design, zipper decoration, and hierarchical deconstruction are the main design elements of the jacket style.

  • Jacket - The TOP Ranking of Menswear
    Data Reports

    2024-03-11 14020

    Jacket - The TOP Ranking of Menswear

    According to the analysis of the top 100 men's jackets downloaded by users in POP2, urban commuting and outdoor mountain style have been the mainstream styles in the jacket market in the past month, with pullover jackets and minimalist lapel jackets as key items; The details/silhouette design focuses on raglan sleeves, structural segmentation, functional pockets, motorcycle stitching, and leather decorations, which have received much attention in the recent jacket market.

  • Italian Modern -- The Women's Runway Analysis of Gucci

    2024-02-27 21853

    Italian Modern -- The Women's Runway Analysis of Gucci

    The GUCCI 24/25 Autumn/Winter collection is Sabato De Sarno's second answer sheet since taking office. From the previous season until now, De Sarno has been using a color game as one of his symbols, with the first series of Rosso Ancora red continuing into this season. However, this season, more gorgeous decorations from formal attire are used on coats, jackets, and cardigans, or evening style tailoring is integrated into dresses, blending pure evening style with outerwear dominated daily wear, bringing a series of items that subvert daily wear.

  • Innovation Integration -- The Menswear Runway Analysis of Kolor

    2024-02-23 4868

    Innovation Integration -- The Menswear Runway Analysis of Kolor

    The Kolor 24/25 autumn/winter collection seamlessly blends classic and innovative elements with his unique artistic perspective. Designers focus on powerful cuts and extraordinary details to create stunning fashion pieces. This season, Kolor combines traditional shapes with restrained research, giving classic works a whole new life through rich decorations and small modifications. Compared to the past, Kolor has converged its reliance on piecing together and stacking items in this season's design, replaced by a restrained and concise effect, which has achieved excellent results.

  • Pitti Uomo -- The Analysis of the Florence Menswear Fair

    2024-02-22 5992

    Pitti Uomo -- The Analysis of the Florence Menswear Fair

    From January 9th to 12th, the 105th Pitti Uomo Florence Men's Wear Exhibition will be held at the Fortezza da Basso exhibition center. The theme of this exhibition is "time", hoping to explore the significance of time for fashion and present a more international lineup. Giuliana Parabiago, marketing consultant at Pitti Immage, explains that fashion is sometimes a fast-paced capsule series and collaborations, while at other times it is iconic items that require time to polish and more timeless luxury classics. This exhibition will continue the previous five exhibition areas of Fantastic Classic, Futuro Maschile, Dynamic Attention, Superstyling, and I GO OUT, presenting contemporary menswear, classic style, mainstream collection, sports street, and outdoor brands respectively.

  • The Comprehensive Analysis of Luxury Women's Denim Brand
    Hot

    2024-02-22 20169

    The Comprehensive Analysis of Luxury Women's Denim Brand

    The light and casual style of denim is mainly based on fashion and leisure, high-end quality, simplicity, and a sense of design. It incorporates some brand logos or style characteristics, making it more simple and practical to wear. Compared with the basic denim style, it is also introverted, classic, and has design ingenuity. Under this style, denim pays more attention to the fit and comfort of the body in the design of the silhouette, followed by the selection of material quality and the design of local details, which not only has practicality but also a sense of fashion.

  • Contemporary Elegance -- The Men's Runway Analysis of Givenchy

    2024-02-21 12479

    Contemporary Elegance -- The Men's Runway Analysis of Givenchy

    The inspiration comes from the gentlemanly temperament of founder Hubert de Givenchy, and the series is a microcosm of the founder's gentlemanly philosophy. The series reinterprets the white shirt and workwear that Hubert de Givenchy once wore, blending elegance with everyday items while still exuding a certain Parisian fashion vibe, creating layers for this imagined gentleman.

  • The Comprehensive Analysis of Men's Fashion Week Street Styles

    2024-01-31 5044

    The Comprehensive Analysis of Men's Fashion Week Street Styles

    Paris Fashion Week marks the end of the 24/25 autumn and winter season for men's clothing. Compared to other seasons, most viewers focus more on wearing comfort and daily tailoring, showcasing a variety of practical outfits in cold and changing weather. The classic old money style of Florence, the pragmatism of Milan and Paris, workplace commuting, and multi-level matching are the fashion styles that many fashionistas are passionate about. Layered layering creates modern urban fashion, adding unique charm to the overall look, practical for daily use, and comfortable for casual wear. In terms of individual items, thick jackets remain the focus, while classic coats, short down jackets, and leather jackets are common fashion choices.

  • Hardware Girl -- The Comprehensive Analysis of Womenswear Designer Brands

    2024-01-29 20028

    Hardware Girl -- The Comprehensive Analysis of Womenswear Designer Brands

    "Hardware Girl" refers to a girl who likes to use fashionable items with "metallic texture" or "shiny elements" in her daily outfits. They add elements such as metallic clothing, accessories, or bags to make the entire design unique and no longer monotonous. In terms of makeup, they prefer shiny makeup with a watery texture and metallic accents, in order to express a free, confident, and bold attitude to the outside world. "Hardware Girl" style is a new fashion trend jointly released by Tiktok E-commerce "Fashion Trend Release" and fashion media "VOGUE". It is not only a continuation of the Y2K style, but also combines gorgeous romantic styles such as pop punk, '90s sloppy rock', and modern gothic. It reflects the cultural confidence, creativity, and diverse perspectives of contemporary young people.

  • The Data Analysis of Cross-border E-commerce for Menswear in December
    Data Reports

    2024-01-09 8209

    The Data Analysis of Cross-border E-commerce for Menswear in December

    With the continued popularity of sportswear, sports category items continue to be popular among consumers, with sportswear, sun protection shirts, sports polo shirts and other items being the main focus in December.

  • The Data Analysis of Menswear E-Commerce in December
    Data Reports

    2024-01-08 19274

    The Data Analysis of Menswear E-Commerce in December

    According to the sales proportion of Tiktok men's clothing category in December, down jacket is the category with the highest sales, accounting for 19.63%. Following closely behind is the casual pants category, accounting for 17.82%. Woolen jackets and jackets account for 8.24% and 7.56% respectively. The proportion of category sales in December reflects that in December, Tiktok users have a strong demand for down jacket, trousers, overcoat, jacket and other autumn and winter items, and sweater and knitwear/sweater have also received high attention.

  • Jacket -- The TOP Ranking of Menswear
    Data Reports

    2024-01-03 42006

    Jacket -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's jackets downloaded by users in December, outdoor sports, retro leisure, and minimalist business are the key styles in the recent jacket market. The pattern focuses on letters and is presented through techniques such as beading, hot pressing, and embroidery; In terms of details, detachable design, material splicing, and hardware decoration have received more attention; Zhangzai stickers are a popular craft choice.

  • Denim -- The TOP Ranking of Womenswear
    Data Reports

    2024-01-03 36350

    Denim -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's denim downloads from POP 11 to December, denim jackets and jeans are the most popular items in the new season of denim market development, mainly in slim fit silhouettes, accounting for 27%, with box shaped short jackets and micro flared horseshoe pants as the main products; The nostalgic and retro style of casual wear is still a key trend, with the trend of fading and vintage washing techniques under this style increasing, accounting for 39%; With the transition period from season to season, denim styles made of velvet and denim materials are also receiving more and more attention, accounting for 18%; The decorative details of metal and hot diamond each account for 14% and 16%, further enhancing the design sense and uniqueness of denim styles, becoming a highlight in the development of detail technology for the new season of women's denim styles.

  • Free Rhythm -- The Analysis of ZARA The Activewear Designer Brand

    2023-12-29 25975

    Free Rhythm -- The Analysis of ZARA The Activewear Designer Brand

    ZARA is a well-known fast fashion brand founded in Spain and headquartered in A Correa, Galicia. ZARA is known for its fashionable, fashionable, and affordable products, providing fashionable clothing, shoes, and accessories suitable for men, women, and children. In recent years, ZARA has launched Athleticz sports series, mainly covering running fitness series, yoga fitness series, and outdoor skiing series. The latest autumn and winter seasons have developed a variety of sports styles, which are quite eye-catching. In addition, the POP download index is also quite good, and social media trends are hot, so it is recommended to follow this brand. This report mainly analyzes the series, key items, and key details related to running/fitness in the autumn and winter seasons, for reference and reference.

  • Practicality -- The Analysis of CROQUIS The Benchmark Menswear Brand

    2023-12-25 15273

    Practicality -- The Analysis of CROQUIS The Benchmark Menswear Brand

    The CROQUIS Sketches 23/24 Autumn/Winter "Like Water Tangible" series takes inspiration from water, with a flowing style, opening up an endless winter. The series of single items combines practicality and comfort, and the use of soft and lightweight fabrics makes the clothing move according to the situation, like tangible water; The use of inspired jacquard fabric showcases the elegance and shape of winter men's demeanor.

  • The Comprehensive Analysis of Menswear Wholesale Market in Guangzhou from November to December

    2023-12-22 10857

    The Comprehensive Analysis of Menswear Wholesale Market in Guangzhou from November to December

    From November to December, the wholesale market for men's clothing in Guangzhou mainly focuses on winter and spring items, with styles such as sports and leisure, casual fashion, urban outdoor, and retro nostalgia. In terms of color, neutral tones such as blue-green, electronic khaki, etc. are the main choices, while styles should be based on actual wear. The pattern can focus on texture, brushstrokes, distressed and mottled patterns, and scattered text in a slightly trendy direction. Details such as a half open collar, pocket design, and stitching, as well as functional buttons and cold metal accessories, should be the key design elements to pay attention to. This article will elaborate on six aspects: key styles, colors, patterns, details, accessories, and popular market styles.

  • Leather & Fur -- The TOP Ranking of Womenswear
    Data Reports

    2023-12-20 5348

    Leather & Fur -- The TOP Ranking of Womenswear

    Extract the top 10 downloaded styles (1-5, 6-10 from left to right) from the database of women's clothing, leather, and fur products from POP11-December. The overall style is mainly composed of cashmere and leather, and with seasonal changes, spring and summer single leather jackets are the key development items, which have recently received high attention. Sports patchwork down jackets not only provide warmth but also enhance quality, making them a popular item among young consumers.

  • Urban Night -- The Analysis of Louis Vuitton Luxury Menswear Brand

    2023-12-19 61757

    Urban Night -- The Analysis of Louis Vuitton Luxury Menswear Brand

    The Louis Vuitton 2024 early spring men's collection draws design inspiration from the Northern Lights and bonfire culture. Illuminate ready to wear items such as shirts and jackets with gradient colors; Grain printed canvas and midnight blue flame pattern run through the classic handbag artwork, echoing the theme of a campfire; Camouflage patterns are presented in abstract forms of concreteness and haziness on clothing, playing with the possibility of diverse shapes.

  • Outerwear -- The Data Analysis of Menswear E-Commerce
    Data Reports

    2023-12-18 15546

    Outerwear -- The Data Analysis of Menswear E-Commerce

    In the popular November men's outerwear e-commerce, the most popular styles of men's outerwear are dominated by mountain outdoor and business commuter styles. Among them, practical pockets, detachable inner linings, contrasting colors, as well as plaid patterns and patches are worth paying attention to as design elements. In terms of silhouette, fitted or loose versions are the main options, providing consumers with a more comfortable wearing experience.

  • Nostalgic and Sexy -- The Analysis of Andersson Bell The Womenswear Designer Brand

    2023-12-14 6003

    Nostalgic and Sexy -- The Analysis of Andersson Bell The Womenswear Designer Brand

    Andersson Bell, a Korean designer brand, was founded in 2014. Its philosophy reinterprets Nordic aesthetics and ways of thinking from a unique cultural perspective in South Korea. It excels at integrating the past and present, tradition and trends, and its design direction is adept at integrating elements such as street, art, and culture, advocating for freedom of dressing. Most of the items are presented in unisex unisex unisex styles, which are more practical for both men and women in daily life. They break the limitations of gender and body shape, and the styles are constantly updated and refined, while infiltrating the Nordic slow life aesthetics, giving clothing cultural connotations and value. In the latest design of the 2023/24 autumn/winter collection, common techniques such as hollowing out, splicing, and plaid create a strong nostalgic visual. Modern design techniques showcase playful street dressing, which is both practical and fun in daily life. This report will focus on analyzing the highlights of the new product.

  • The Comprehensive Analysis of Hangzhou Men's Wholesale Market

    2023-12-12 10353

    The Comprehensive Analysis of Hangzhou Men's Wholesale Market

    In November, new products on the market focus on fall/winter items from the 23/24 collection, including jackets, cotton coats/down jackets, and sweaters, which occupy a significant market share. In terms of style, it is mainly dominated by minimalist Korean style and fashionable functionality.

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