1. Brand changes: 2023 is not destined to be a calm year for PEACEBIRD. In 2022, it changed the growth trend during the epidemic and experienced losses for the first time since its listing. This also directly promoted the organizational change within PEACEBIRD. PEACEBIRD is also constantly adjusting its organizational structure and increasing research and development investment. However, this series of changes still requires time to validate their effectiveness. Seizing the favorable opportunity of current economic recovery and the possibility of long-term market development is the key to the future development of Taipingniao. 2. Product presentation: PEACEBIRD has high expectations for the down category in winter, and the theme of the winter runway is "down" entering a new realm. This is a brand new departure and an important measure for the brand's global strategic upgrade. Collaborate with creative forces such as domestic and foreign artists, designers, and cross-border IPs. The runway has released four new series, innovatively launching shirt style down jackets, and further enhancing product strength through research and development of insulation technology.

PEACEBIRD 23/24 Autumn/Winter "Plush" enters a new realm by integrating the brand's exploration and creativity in fashion, creating a secret realm of winter inspiration. Breaking through infinite possibilities in the intersection of inspiration, the new series showcases new winter fashion inspirations and comfortable lifestyles in different styles and occasions.