Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-02-28 10433
Redefine the Uniforms -- The Men's Runway Analysis of Sacai
The head of the Sacai brand, Chitose Abe, traces the purest expression of the silhouette and showcases the most valuable things based on his favorite uniform, bringing people together. The designer adopted a monochromatic style in this season's styling, playing with text and silhouettes, exploring the brand's love for uniforms.
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2023-12-30 35027
2023 Fashion Data of Down Jacket
Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.
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2023-12-25 65603
The TOP Ranking of Down Jacket
According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.
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2023-12-12 30115
The Data Analysis of Menswear E-Commerce Products
Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (men's clothing) has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as trendy bookworms, Dirty Fit, three proof down jackets, black new Chinese style, rebellious motorcycle style, shirt style down jacket, leather and fur integrated motorcycle suit, American style workwear pants, She Pai autumn and winter coats, and endorphin wearing.
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2023-12-01 13817
Noteworthy Brands -- The Comprehensive Analysis of Men's Wear Designer Brands
Based on the current key wholesale markets for men's clothing, such as Hangzhou Sijiqing, Guangzhou Shisanhang&UUS, and South Korea Dongmen, this article summarizes the key designer brands in e-commerce and the market, and recommends the latest collection highlights, key styles, and craftsmanship details of the following popular brands. Bring more inspiration directions for the development of popular products.
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2023-11-27 29221
Hot Topics -- The Data Analysis of Menswear E-Commerce
Xiaohongshu is currently one of the most popular social e-commerce platforms among users. Through sharing and interaction among users, the platform provides information sharing, shopping recommendations, and social interaction, gradually becoming an important shopping guide and lifestyle reference for young Chinese consumers. In this vast user community, users can obtain shopping recommendations and experiences from other users through browsing and searching interactions. Hot search topics will be generated based on user interests and attention. The higher the popularity of the topic, the higher the discussion and popularity among users. In this article, we have compiled a ranking of popular topics for men's clothing among users based on hot search content.
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2023-11-24 18646
Retro Academy -- The Analysis of Bosie Agender The Benchmark Menswear Brand
Bosie Agender, also known as Bosie in Chinese, was born on May 9, 2018. It was jointly founded by emerging designers from Central Saint Martin School of Art and Design, London Fashion College, Parsons School of Design, and Marangoni Fashion College. Bosie personifies the brand based on a asexual alien with a flower blooming in one ear, and the brand name is derived from the nickname given by British author Wilde to his lover, Lord Alfred Douglas. With the creative theme of "free walking", explore fashion that is suitable for both men and women through stylized design and cutting.
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2023-11-06 25529
Wasteland Street Fashion -- The Analysis of Acne Studios The Menswear Designer Brand
Acne Studios, founded by its founder Jonny Johannso in Sweden in 1996, is a well-known Nordic luxury brand in recent years. With a brand concept of creativity, retro, fashion, practicality, and cost-effectiveness, it has quickly become popular. Many top tier shopping malls in China have offline retail stores, including plaid scarves, emoji sweaters, wide shoulder suits, jeans, and other items, and has gained numerous fans on social media.At the beginning of its establishment, Acne Studios was a creative studio operating in graphic design, film, advertising, and other businesses. In 1997, Jonny Johannso designed 100 pairs of red stitched jeans for friends and family. Wallpaper and Vogue quickly spread this event in the fashion industry, and Acne Studios embarked on the path of fashion. In 2018, Acne Stuios sold a minority stake to Chinese companies IDG Capital and Hong Kong IT Group, with a greater focus on expanding into the Asian market.
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2023-10-30 35516
Retro Sports -- The Analysis of UMAMIISM The Fashion Designer Brand
The 23/24 Autumn/Winter collection, the brand is committed to imaginative creative fusion of outdoor sports in appropriate and classic attire. The brand is fascinated by the romantic colors in the 1990s movies, advocating for the beauty image. The Times reporter and archaeologist met on a tennis court, presenting a confident and relaxed lifestyle.
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2023-10-16 34059
The Analysis of ADER error The Designer Brand
ADER error is one of the highly popular trendy brands in South Korea, founded in 2014. Although it was founded for a short time, its quirky design patterns and bold color scheme have made it increasingly popular among fans. Fun and high-end are the shining points of ADER error, with distinct brand characteristics and styles always appearing unique. The unique artistic temperament, coupled with trendy and retro themes, quickly occupied the trendy market. Even the shooting style of models on the official website is unique. The interesting thing about ADER error is that this young brand does not rely on some gimmicks or celebrities to pave the way for its rise to fame. It can only impress consumers by relying on its own characteristics and design.
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2023-10-11 5794
Fluid Lines -- The Analysis of Saul Nash The Activewear Designer Brand
Since its establishment in 2018, the Saul Nash brand has attracted global attention and attention due to its continuous examination of technical men's clothing beyond social norms. The essence of this brand is continuous research on sexless sportswear and dedication to redefining traditional sports and leisure norms. In 2022, this highly respected designer won the prestigious 2022 International Wool Logo Award and was awarded the Queen Elizabeth II British Design Award in the same month. The core of this brand is to create technical clothing suitable for sports, and his works sway between the fashion and dance worlds. The loose silhouette and mesh fabric convey fluidity and lightness, creating clothing full of rhythmic lines. Explore and showcase deeper cultural connotations through this design style, and showcase unique sportswear styles on the design stage.
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2023-10-10 54176
Elegant Commuter -- The Comprehensive Analysis of Luxury Brand
Elegant Commuter aims to integrate elegant, traditional, and high-end commuting styles into daily life, carving a woman's bold demeanor. Pursuing minimalist contours and exquisite details, presenting various layered looks.
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2023-10-10 30337
Minimalist Aesthetics -- The Comprehensive Analysis of Fast Fashion Menswear Brand
With the saturation of the European market and the intensification of the decline in the Asian region, and an increasing number of American consumers leaning towards fast fashion clothing, the proportion of American consumers is as high as 88%, far higher than 46% in Europe and 21% in China. Fast fashion brands are targeting "potential stocks" in the Americas. In terms of performance, the United States has become Inditex's second largest global market in 2021. At the same time, Inditex's pre tax profit in the 2022 fiscal year surged by 77% year-on-year in the Americas region, while in China it decreased by 47%. In order to better meet consumer demand, Inditex began to shift its main market to South America. Zara has taken the lead in the Brazilian market and has over 30 outsourced factories, achieving an integrated production and sales model; Shein has taken a 27% share of the online clothing market in Brazil; H&M plans to enter the Brazilian market in 2025. It is worth noting that, driven by the high-end strategy, the proportion of Zara Origins in Zara's products has increased by 17%, and the usage rates of high-end fabrics such as cashmere and leather have increased by 44% and 16%, respectively.
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2023-09-22 11985
Fashion Adventurer -- The Analysis of Mark Fairwhale The Benchmark Menswear Brand
23/24 Autumn/Winter collection designers add trendy elements to the entire series through print decorations or color rendering. The simple and refined visuals stand out, and the versatile and inclusive fashion rules are now more classic and healing. The novel and fashionable delicate details highlight the love for life. Every piece is unique with heart and inspiration, offering the most delicate touch and extending the beauty and imagination throughout the season.
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2023-09-18 22320
Statement-making Street Fashion -- The Analysis of BLIND NO PLAN The Menswear Designer Brand
BLIND NO PLAN was originally a clothing studio created by the founder Nike Dong and his friends during their college years in 2013. It officially entered the public eye as a local Wuhan streetwear brand in 2017. "BLIND" means blind, and using BLIND as the brand name was the initial feeling of the founder when he first entered the industry. There was no specific plan to do these things, only by doing so can it be more pure and without a plan is the best plan. As for the founder himself, "designing with heart, creating his own style and integrating popular elements" is what he truly wants to pursue.
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2023-02-21 39256
Paris Men's Fashion Week: Recommended Brands(Part II)
Fall/Winter 2023 Paris Men’s Fashion Week completed the six-day fashion shows on January 22. 79 fashion brands released their new collections in Paris, and nearly 50 of them walked the runway. Anthony Vaccarello’s Saint Laurent returned to the official schedule of Paris Fashion Week after 7 years, and displayed its new releases on the opening day; Maison Margiela closed out the fashion week with a co-ed show.
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2022-12-15 17011
Minimal Yuppie -- The Analysis of IN SILENCE The Menswear Designer Brand
IN SILENCE is a fashion brand based in Seoul-Korea founded in 2013. Their approach is to focus on how to deliver apparel line reflecting the vibe of our times. This is the very reason why they do not put categories in their collection, and hope that the brand defines itself with each collection.
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2022-10-10 26462
Dream of Flight -- The Analysis of Juun.J The Menswear Designer Brand
In 2007, with the world as his stage Juun.J debuts his namesake label during Paris Men's Fashion Week to great acclaim. By deconstructing traditional ideas in menswear, Juun.J quickly establishes himself as the most innovative designer to watch during fashion week. The year 2012 marks another momentous year for Juun.J as he becomes part of Cheil Industries to truly become global and meet the demands of his following. Juun.J's decidedly modern approach to design is deeply rooted in his masterly knowledge in classic tailoring where he shatters old notions to create new silhouettes. Largely inspired by youth and street culture Juun.J aptly calls this 'Street Tailoring'. His avant design and classicism with his precise tailoring will no doubt continue to be a tour de force in the evolution of menswear.
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2022-09-15 72148
Endless Energy -- The Analysis of Mmlg The Menswear Designer Brand
Mmlg is a unisex streetwear line launched by the famous Korean fashion brand 87MM in 2017. It has been a popular name in the Asian fashion world, showbiz and social media platforms. Comfortable fabrics, simple, friendly colors and creative designs create unique pieces with distinctive brand identity.
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2022-07-14 68408
Down Jacket -- The TOP Ranking of Menswear
According to the TOP100 downloaded men’s down jackets in June, Smart Casual is the dominating style, followed by Street Fashion. Padded coat and jacket are the main silhouettes; light matte nylon is the leading fabric; for crafts, quilting and patchwork draw attention; patch pockets and detachable details are trending upward in the market.
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2022-06-10 67295
Gucci Cosmogonie -- The Menswear Runway Analysis of GUCCI
For Gucci's Cosmogonie Fashion Show, creative director Alessandro Michele transported the fashion set to Castel del Monte where he presented a sparkling collection of 101 looks exploring the idea of past and present. Rooted in writer Hannah Arendt’s devoted essay on her friend and philosopher Walter Benjamin, Gucci’s Cosmogonie considers the past and how it is reflected in the present. Michele’s collection enveloped both romanticised mediaeval monikers with multi-layered pearls, starched ruffs, and heavy velvets, as well as modern fashion history – demonstrated in crimped hair and oversized sunglasses of the 80s.
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2022-06-08 34343
The Lost Tape -- The Analysis of Balenciaga The Luxury Menswear Brand
Balenciaga has unveiled its Fall 2022 collection, presenting “a message from the past about what could have been and never was.” The collection — titled “The Lost Tape” — draws on the late ’90s, celebrating the spirit of raw ideas that ran throughout fashion in this period. Creative director Demna — who announced he would now be known by only his first name — mixed historic motifs with new silhouettes. This includes a bell-shaped parka combined with travel pillow, trench coats crossed with bathrobes and a three-piece silhouette constructed from five-pocket jeans. Throughout the collection, tailoring is deconstructed, underwear waistbands are shown and wrap closures are finished with oversized safety pins and other DIY-style fastenings.
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2021-12-27 52033
Continue the Minimalism -- The Analysis of Jil Sander The Menswear Designer Brand
Jil Sander is a namesake fashion brand founded by a German designer in 1968. Taking minimalism as an artist research, this Milan-based brand is known for its minimalist aesthetics and neat lines. Although there is no extra decorations, we can feel Jil Sander’s strict attitude to details from fabrics to tailoring.
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2021-12-23 90301
Best Brands in 2021
The leaders and promoters of the fashion world presented exceptional performance on designing, marketing, and community nurturing in the past year, which set a high-level standard for other brands in the future. POP Fashion selected the best womenswear brand, the best menswear brand, and the best collaboration to commend these prominent brands and designers.(Analysis based on the data of HYPEBEAST)