The minimal trend of ready-to-wear drives puffa jackets to simplify details and silhouettes. Taping into consumers' demand for practicality, designers favor the reversible design on puffa jackets. Lining-style puffa jackets without quilting are easy to clean and care. Collarless design, lining-style puffa jackets without quilting and spliced fur are applied to reversible puffa jackets, lightweight shirt-style puffa jackets and soft leather puffa jackets.

This report mainly analyzes EI, EXCEPTION, RIZHUO and AUM. Key designs this season include broken cutting and rough edges, crumpled cotton and linen, artistic patterns, line-drawn embroideries, vests and puffa jackets. Broken cutting and rough edges, as well as line-drawn embroideries are the essence of cotton and linen style, interpreting noble and unyielding characters of hermits. And we can see elements from RENLI SU, which indicates Chinese cotton and linen style uses Japanese hermit spirit for reference.

According to data analysis and professional market research in August, the top list of boys' puffa jackets is ranked. Rune arts (5%), street fashion (6%), fashion leisure (74%) and outdoor sports (13%) hold main parts. As for rune arts, the occidental brand, Finger In The Nose, is dominant with its metallic designs. Positioning print occupies the highest proportion of 23%, followed by splicing (22%). Handcrafted decorations (11%) and quilting (8%) are comparatively steady. Besides, Diesel and Moncler blend landscape patterns with outdoor styles, more fashionable and characteristic.

UN3D. is an emerging affordable fashion brand in Japan, founded by designer Momoko Ogiwara in 2016. The brand is named after UN STANDARD, UN SIMPLE and UN SIMILAR. Without excessive complicated lines, it defines fashion via individualized shapes. The theme of the new season is Connect With the Future, and main patterns come from her daughter's drawing, a 3-year-old girl who loves painting and dinosaurs. Kids' innocent brushstrokes inject fun into adults' clothing.

According to data analysis of TOP 100 downloaded men's puffa jackets in July, fashion leisure and outdoor fashion gain much attention, while street fashion brands are depressed. Letters still occupy an important proportion and landscape patterns rise. As for silhouettes, vests and down jackets stand out. As for crafts, splicing underlines mixed materials and color-blocking. Offbeat quilting crafts become the focus. Styles decorated by tapes hold a small proportion.

This report analyzes mainly UUS, SHISANHANG and KAPOK wholesale markets. Affected by this pandemic, orders and consumers decline sharply. On the whole, cotton & linen style and young lady style are dominant, and sportif and leisure items remain the mainstream. Fresh checks and ditsy create a youthful and girly vibe for dresses. Cotton and linen become the new trend.

The quick-paced society drives people to long for a pastoral Utopia. More and more food bloggers living an idyllic life are becoming popular, such as Li Ziqi, Kimi and Choki. Pastoral Utopia emphasizes self-sufficiency and a thrifty, rustic life. This report starts from cotton & linen style to analyze from cutting, pattern and silhouette to present the leisure charm of oriental cotton and linen.

The TOP list of girls' puffa jackets in July is ranked based on users' interactive data and market research. Fashion leisure style holds 91%, while avant-garde fashion brands occupies 9%. As for silhouettes, down jackets (29%), straight shape (13%) and X-line (16%) dominate. With the heat of sustainability, quilting rises to 21%, and splicing takes up 19%.

According to data analysis of TOP 100 downloaded women's puffa jackets from June to July, fashion leisure style ranks the first. The straight loose silhouette is comfortable and versatile, dominant in fashion leisure style. Quilting is the focus, delivering an exquisite feel.

This season minimalism continues. Buyers can testify trends according to main items and details mentioned in this report. Using new fabrics to update popular items is advised to extend the wearing period of products.

According to data analysis of TOP 100 downloaded men's puffa jackets in May, leisure style takes up a high proportion. Items take on a relaxed sports style. Structure changes less, and silhouette and details draw much attention. Accessories enrich the item. Tape, PVC and badge are unique, high-quality and refined.

The one-size fashion advocated by the designer also ignores the gender and race. In A/W 20/21, CHEN PENG takes inspiration from installation art of the surreal artist Louise Bourgeois.

According to data analysis of downloaded women's puffa jackets from May to June, simple and sophisticated style holds the highest proportion. Fashion leisure and young lady style also grow, especially fashion leisure style. Straight shape is key. Deconstruction appears little in puffa jackets. Splicing increases, especially mixed materials.

Cukovy is a contemporary casual brand founded in 2014 in Budapest, Hungary. It is good at drawing inspiration from all aspects of women's life. Flexible and interchangeable concept is the symbol of Cukovy. Sleeve and hood are changed to create amazing combinations.

According to data analysis of TOP 100 downloaded men's puffa jackets in March, the athleisure style grows by 8%. As for silhouettes, the hooded style remains dominant, and the stand-collar and baseball jacket collar also appear. The vest returns back this month. Fabrics in metallic colors are increasingly influential. Mock-layer appears as a new form of splicing, individual and practical. Quilting also takes on different forms, quite noteworthy.

The TOP list of girls' puffa jackets is ranked according to interactive data analysis of users and professional market research in March. Street fashion, leisure, J-Korean style and designer style play an important role. Emerging design grows, quite noteworthy. For silhouettes, the dramatic down jacket, straight silhouette and lightweight short jacket are dominant. The simple silhouette with quilting as the highlight holds a large proportion. Splicing declines. 3D decorations and pockets still draw much attention.

Low Classic takes on neat design and clear lines, emphasizes cutting and details, and exudes the simple yet cool temperament. It is suitable for daily wearing of office workers. Products are mainly in natural tones. Soft grey tones deliver a natural feeling.

Based on the interactive downloading data, the TOP list of men's fur and leather items is ranked. Business leisure and fashion leisure styles are dominant, holding 45% respectively. And avant-garde fashion brands take up 10%. Jackets remain popular. Influenced by season, shearling, fleece, nick garment and puffa jacket decline obviously, while leather coat and jacket grow a lot.

According to data analysis of TOP 100 downloaded boys' puffa jackets from January to March, the leisure style holds the largest proportion (87%), with the outdoor sport style (11%) and the designer style (9%) to be main styles of the month. For patterns, letter (41%) and animal (8%) are main elements. Combined crafts prevail, and splicing (42%) and positioning print (38%) are main crafts. (The data is up to April 2nd.)

According to data analysis of TOP 100 downloaded women's puffa jackets in March, simple & sophisticated style and street fashion brands are main styles. The straight and X-line are main silhouettes. Deconstruction still gains much attention, and the high-neck structure also prevails.

Sandra Sandor, a graduate of the London College of Fashion, founds Nanushka in 2005 after her childhood nickname. She believes that a truly functional garment should be exquisite and attractive. This time Nanushka takes its inspiration from women in the 1970s, and keeps the neat cutting and comfortable wearing experience of women in the 1970s. It focuses more on product design, and gets favored by fashion bloggers with its symbolic simple designs and leather shirts. This season it continues the simple but unique design, and injects the minimalist aesthetics into the series to create the lethargic yet modern items, and displays the fine and soft super women style.