The shop windows and store displays of IT, INXX and Particle Fever show that neon accents, leisure oversized silhouettes and sports mix are key of streetwear brands.

This season, athleisure garments utilize various approaches to update looks. Colors, patterns, logos, technical and metallic materials are important. Color-blocking sport jackets feel particularly vibrant.

Puffer coats are staples of A/W 18/19 to keep warm and stylish. In the Japanese market, colorful puffa, collarless light jacket, multi-pocket work coat and mock-layer padded coats are key items, utilizing colors, layering or functional details to personify items.

Urban causal style is key of puffer coats in December. Midi design goes up, and delicate structure is important. Words are most popular patterns.

Oversized puffer coats top the list, and quilting is key of design.

Sophisticated womenswear features a calm and elegant style. Simple and neat silhouettes play an important role. Details become more subtle and considered, smartening up looks.

Puffer coats are key items in A/W 19/20. Washed cottons, camouflage fabrics, shape-memory nylons and reflective materials are important, updated with different approaches.

Winter is approaching. Puffer coats are more suitable than any other clothes in winter. Fashionable puffer coats are diversified and attractive.

In A/W 18/19, boys' puffer coats underline utility and individuality at the same time. Patch pocket, bold all-over word print, half-zip design, outdoor camouflage, glossy material and long line are key, updated with paneling, color blocking and embroidery to give a funky edge.

Puffer coats vary in silhouettes in A/W 18/19. Neat jackets, functional outdoor jackets, voluminous puffas, bomber jackets and parkas are all good choices. Materials are also diverse. Warm cottons are popular in autumn and winter, while denim, glossy materials and twill cottons feel new.

Puffer coats are key items of winter. They keep warm, and show different looks and techniques. This season, rich colors and considered details add vibrancy to garments.

Varsity style is rebellious yet understated. Designers recreate puffer jackets to tap into the trend.

According to POP's September data, System Homme, Canada Goose and Stone Island are the most popular. Three styles of down jacket are on the TOP10 list. The main style is sports and fashion, and the key silhouette is the long and middle loose design.

China International Fashion Fair was held from September 27 to 29 in 2018, with the theme of "New Makers" focusing on the market revolution driven by upgrading of consumption. There were 719 exhibitors and 825 brands from 14 countries and regions in this exhibition. Technology changes our lives, and upgrading of consumption brings the concept of personalized consumption, which all brands and companies have realized.

In the Pre-Fall 2018 Japanese market, outers are key items. Subtle quilted coats, blazers, sport jackets, padded jackets and lightweight trench coats utilize various details to create smart causal looks.

It is no doubt that streetwear is all the rage now. At the same time, the success of Off-White™ and its founder Virgil Abloh indicates that high-end streetwear brands will have more opportunities in the market. Alyx, 032c and Y/Project are gaining popularity, they continue to provide iconic designs, but will they be the next Off-White™?

Frosted heat-sealed zippers give a modern and upscale twist. It is more practical with water-resistant function.

Waterproof functional materials keep warm, decorated with reflective tapes to emphasize a sport style.

Japanese Fashion -- 18/19 A/W Coats of Streetwear Brands

From trunk shows, catwalks to markets, men's padded coats use check materials as preppy style prevails. Glen plaid, preppy check, panel and overlapped design give a nostalgic twist to apparel.

Driven by street sporty styles, puffas show a strong athletic feel. They opt for bright and glossy materials, especially nylons.