Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Mountain Areas -- The Analysis of And Wander The Menswear Designer Brand
And Wander was launched in 2011 by two designers, Keita Ikeuchi and Mihoko Mori, who worked together as designers at ISSEY MIYAKE. This brand was born of a strong passion of the two founders: for making "fashion in the nature/mountains just as enjoyable as the everyday fashion". They have been pursuing to offer sophisticated items with the blend of high-fashion style that stimulates the consumers' sensibilities within the functionality and practicality of outdoor clothing.
Rebellious Punk -- The Analysis of JOEGUSH The Menswear Designer Brand
JOEBUSH is a namesake brand founded by an independent Korean designer in 2014. Inspired by rock music, his patchwork presents an alternative fashion style, which has attracted brands like LMC and JOYRICH for collaboration. JOEGUSH fuses its signature reproduction technique with other brands to produce a unique visual impact.
Lazy Forest Club -- The Analysis of BEBE DE PINO The Korean Kidswear Designer Brand
The Korean designer brand BEBE DE PINO released its latest collection, Lazy Forest Club, to endow children with imaginary wings which allow them to get to the most peaceful world. The children here are more brave, smart and even stronger than you know. They adventure, play, and accompany each other to realize their dreams in forests.
Crash on the Screen -- The Analysis of SUNNEI The Menswear Designer Brand
The Italian fashion label SUNNEI was founded by Simone Rizz and Loris Messina, a buyer and a window dresser of GUCCI. With the brand motto that "Everyday I wear SUNNEI", its unencumbered and relaxing concept presents fresh and warm colors and materials. SUNNEI is good at transferring the laid-back Italian lifestyle to their ideas and using a tenderer way to subvert the conventional impression of Italian customization. SUNNEI must be a rare, quiet haven in this suffocating fashion trend.
Freeze the Tension -- The Analysis of GUCCI The Benchmark Menswear Brand
From the campaign film of GUCCI A/W 2021 collection Aria, the secret hotel room creates a private and sexy romantic atmosphere. Mert and Marcus shot a contemporary and avant-garde film, which froze the love reform and desire tension.
Sustainable Development -- The Digital Exhibition Analysis of Première Vision Paris
As the most authorized exhibition for textiles and accessories, Première Vision Paris provides exclusive fashion ideas and all-around online fashion information for professionals. Exploring the connotation of collective wisdom, Première Vision gathers industry insiders and experts together to establish a frame that people can share their ideas about fashion. On this A/W 22/23 Première Vision Paris, fabric manufacturers, spinning enterprises, tanneries and accessory manufactures all focused on the sustainability, ecological responsibility, bio-degradability and recyclability. Every stage of the production process should be reexamined to reduce the chemical effects to the ecological resources.
The New Land -- The Analysis of CHENPENG The Menswear Designer Brand
CHENPENG is a namesake fashion brand founded in London in 2015. His works can be defined as the One-sized Fashion, speaking for the minority with special body sizes. In Peng's design aesthetics, there are no boundaries between beauty and ugliness. Instead, he focuses on accentuating personal features. Peng designs pieces suitable for both over-sized and skinny masses by comparing different body shapes among various individuals. Blurring the boundaries between genders and even races, Chen Peng is also known as a designer who specializes in puffa jacket.
LI-NING -- The Analysis of Benchmark Sportswear Brand
LI-NING regrouped and recreated classic elements with brand logo to extend a series of pattern design. Diversified brand elements were fused with modernized painting to interpret of design concept, 'remodeling'. Isolated details were combined together in a random yet not casual way to form an organic whole.
The Vision in Spring and Autumn -- The Analysis of Korean Kidswear Retail Market
The retail markets in Korea kept updating in the early September. According to the researches of Korean Hyundai, Shinsegae, Lotte and DOOTA, this report will analyze the current condition of Korean retail market from different aspects like color, item, detail and craft of toddlers.
Puffa Jacket -- The Top Ranking of Womenswear
According to the interaction data and download amount of POP users in August and September, youthful elegancy(33%) has been the most popular style. H-line silhouette is mainly presented in a length of 65cm. In craft, heterogeneous splicing and deconstructed splicing both present the design taste of splicing.
Charm Rebuilding -- The Analysis of Meagratia The Menswear Designer Brand
Meagratia is a men's & unisex brand with the concept of "fusion of history and present sense". It expresses the view of the world in which the life of the flower is superimposed on the culture, environment, and people's figure that changes with the times. The new-released A/W 21/22 collection still integrated Japanese retro into the American style design through Its retro tonality and delicate details.
Down Jacket Fabric -- The TOP Ranking of Womenswear
Based on the download data of POP users in the recent three months, lightweight fabric(86%) and glossy bright surface fabric(74%) have drawn the most attention, followed by exquisite quilted fabric, functional protective fabric and velvet fabric. The data analysis of popular down jacket fabric shows that glossy bright surface fabric is under a steadily increasing trend. The requirement for softness and comfort allows lightweight fabric to become the mainstream. Besides, black & white still dominates the color selection while candy color tone is downloaded the most.
Puffa Jacket -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women's puffa jackets of POP users in June, smart casual(43%) takes the biggest part of style; Stylish and practical cropped jacket with straight silhouette is still noteworthy in this season; Quilting process is maintained for the popularity of checks, and heterogeneous splicing is also common. Leather material updates the visual design and strengthens the practicality. Bag style creates multi-functional practical and fun items.
Puffa Jacket -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's puffa jacket of POP users in June, smart casual(42%) and athleisure(25%) are the noteworthy styles. Business leisure(13%) earns a higher proportion than last month. Baseball collar draws attention among silhouettes. And splicing is still the leading craft. Functional patch pocket design can enrich the general style.
Puffa Jacket -- The TOP Ranking of Menswear
According to the data analysis of TOP100 downloaded men's puffa jacket of POP users in May, smart casual(26%) and streetwear brand(21%) are the main styles. The proportion of business leisure style decreased a little. Oversized and short straight are the major silhouettes of puffa jacket. Quilting seam and deconstruction splicing are the noteworthy crafts, and the unconventional designs enrich the styling. Pocket is still the key design detail, which presents practical functions and also underlines the visual effect.
Future Blood -- The Analysis of MAXXIJ The Menswear Designer Brand
The Korean designer MAXXIJ launched the eponymous brand in 2018. The brand is trying boldly to create impressive works. The unique vision and extravagant technique convey the idea of "Act of wearing fashion itself could be an act of art". A/W 21/22 collection Future Blood brings an imagination of a brutal and unbridled beauty of future generation. Focusing on the structure and unique details, designer presents a soulful collection.
The Streetwear of Rebellious Takahashi -- The Analysis of Undercover The Womenswear Designer Brand
The representative Japanese fashion brand UNDERCOVER was founded by JUN TAKAHASHI in 1994, which was known for its surreal, pretty, and weird style. The brand is also a noteworthy target of the Paris fashion world. The A/W 21/22 collection Creep Very mixes the woolen cardigan and pajamas. Maintaining the chic functionality of high-street style, the elements of casual formal wear are also involved. Extravagant ruffles and bowknots, romantic cuffs, warm wool, and 3D-tailored suit pants dominate the collection. Butterfly-printed dress is changed into high-waist cropped puffer jacket to refute some of the spiritual constraints brought about by the fashion.
Puffa Jacket -- The TOP Ranking of Womenswear
According to the data analysis of TOP100 downloaded puffa jackets of POP users in April, 2021, street style and designer style attract more attention. Practical item is still dominating the market. Straight silhouette is the mainstream while O-line silhouette is also noteworthy. The demand for practicality makes padded coat become the main silhouette. Cropped style updates the design. Splicing is the major craft of puffa jacket, and the popularity of crinkles has been increased clearly.
Leather & Fur -- The TOP Ranking of Menswear
This TOP ranking of leather and fur items is based on the interaction data of POP users. Smart casual(64%) and business leisure(32%) are the main styles in the recent months. Jacket is still the most popular item. The quantities of polar fleece, faux fur and fur & leather have increased clearly. Leather is the hottest category.
Fur and Leather -- The TOP Ranking of Womenswear
According to the data analysis of POP users in March, simple sophistication is the most attractive style of women's fur and leather. Jacket is the most common item, and leather dominates the texture markets. Cropped silhouette rises obviously this month, and splicing and quilting are still noteworthy.
Down Jacket -- The Menswear Top Ranking
According to the download data of POP users in March, long cotton down and padded coat are attractive for their details and designs. Heterogeneous splicing and layered process show more individualized expression. In detail, pocket change is still the noteworthy point. Different structural designs and textural contrasts are used to enrich the pocket design.
Diverse City&Vintage Fashion -- The Comprehensive Analysis of Fashion Week Street Snap
A/W 21/22 Big Four fashion weeks have come to the end, and many brands have released their latest collections and designs. Fashionistas are also wearing chic clothes on the street. The streetwear this year is daily, practical and advanced instead of being strange and weird. Vintage fashion style and rustic clothing are in a rising trend. And blurred mix&match styling is also the key.
Comfort First -- The Comprehensive Analysis of Womenswear Catwalks (Silhouette&Item)
According to the Big Four fashion weeks, POP Fashion analyses the data changes of key items on catwalks. The important message of A/W 21/22 fashion weeks is comfort-oriented styles, which also satisfies the desire for dressing and celebration. The rise of trousers and knitwear leads to the changes of product structure. The proportions of knit top, trousers, jacket and sweater all increase. Conforming to the comfort first message, leisure items like bottom pants, sport shorts and T-shirt also rise. Flared trousers is more popular year-on-year. Knit and trousers take the proportion of dress items. Tight-fit and party styles are also under a rising trend in A/W 21/22. Knits break through the limited design and develop knitted vest and comfortable suits.
Brave Hearts -- The Womenswear Catwalk Analysis of Miu Miu
Miu Miu A/W 2021 collection leads us to the skiing resort in the northern Italy, which is 9000 feet above the sea. Under the theme Brave Hearts, Miu Miu girls begin their journey across the mountains. They are exploring the scenery and walking toward the unknown, presenting their extreme bravery. Clothes are combined with various purposes, dreams and reality to create distinct characters.