Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Agender Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older Pattern analysis
Puffa Jacket -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women's puffa jackets of POP users in June, smart casual(43%) takes the biggest part of style; Stylish and practical cropped jacket with straight silhouette is still noteworthy in this season; Quilting process is maintained for the popularity of checks, and heterogeneous splicing is also common. Leather material updates the visual design and strengthens the practicality. Bag style creates multi-functional practical and fun items.
Puffa Jacket -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's puffa jacket of POP users in June, smart casual(42%) and athleisure(25%) are the noteworthy styles. Business leisure(13%) earns a higher proportion than last month. Baseball collar draws attention among silhouettes. And splicing is still the leading craft. Functional patch pocket design can enrich the general style.
Puffa Jacket -- The TOP Ranking of Menswear
According to the data analysis of TOP100 downloaded men's puffa jacket of POP users in May, smart casual(26%) and streetwear brand(21%) are the main styles. The proportion of business leisure style decreased a little. Oversized and short straight are the major silhouettes of puffa jacket. Quilting seam and deconstruction splicing are the noteworthy crafts, and the unconventional designs enrich the styling. Pocket is still the key design detail, which presents practical functions and also underlines the visual effect.
Future Blood -- The Analysis of MAXXIJ The Menswear Designer Brand
The Korean designer MAXXIJ launched the eponymous brand in 2018. The brand is trying boldly to create impressive works. The unique vision and extravagant technique convey the idea of "Act of wearing fashion itself could be an act of art". A/W 21/22 collection Future Blood brings an imagination of a brutal and unbridled beauty of future generation. Focusing on the structure and unique details, designer presents a soulful collection.
The Streetwear of Rebellious Takahashi -- The Analysis of Undercover The Womenswear Designer Brand
The representative Japanese fashion brand UNDERCOVER was founded by JUN TAKAHASHI in 1994, which was known for its surreal, pretty, and weird style. The brand is also a noteworthy target of the Paris fashion world. The A/W 21/22 collection Creep Very mixes the woolen cardigan and pajamas. Maintaining the chic functionality of high-street style, the elements of casual formal wear are also involved. Extravagant ruffles and bowknots, romantic cuffs, warm wool, and 3D-tailored suit pants dominate the collection. Butterfly-printed dress is changed into high-waist cropped puffer jacket to refute some of the spiritual constraints brought about by the fashion.
Puffa Jacket -- The TOP Ranking of Womenswear
According to the data analysis of TOP100 downloaded puffa jackets of POP users in April, 2021, street style and designer style attract more attention. Practical item is still dominating the market. Straight silhouette is the mainstream while O-line silhouette is also noteworthy. The demand for practicality makes padded coat become the main silhouette. Cropped style updates the design. Splicing is the major craft of puffa jacket, and the popularity of crinkles has been increased clearly.
Leather & Fur -- The TOP Ranking of Menswear
This TOP ranking of leather and fur items is based on the interaction data of POP users. Smart casual(64%) and business leisure(32%) are the main styles in the recent months. Jacket is still the most popular item. The quantities of polar fleece, faux fur and fur & leather have increased clearly. Leather is the hottest category.
Fur and Leather -- The TOP Ranking of Womenswear
According to the data analysis of POP users in March, simple sophistication is the most attractive style of women's fur and leather. Jacket is the most common item, and leather dominates the texture markets. Cropped silhouette rises obviously this month, and splicing and quilting are still noteworthy.
Down Jacket -- The Menswear Top Ranking
According to the download data of POP users in March, long cotton down and padded coat are attractive for their details and designs. Heterogeneous splicing and layered process show more individualized expression. In detail, pocket change is still the noteworthy point. Different structural designs and textural contrasts are used to enrich the pocket design.
Diverse City&Vintage Fashion -- The Comprehensive Analysis of Fashion Week Street Snap
A/W 21/22 Big Four fashion weeks have come to the end, and many brands have released their latest collections and designs. Fashionistas are also wearing chic clothes on the street. The streetwear this year is daily, practical and advanced instead of being strange and weird. Vintage fashion style and rustic clothing are in a rising trend. And blurred mix&match styling is also the key.
Comfort First -- The Comprehensive Analysis of Womenswear Catwalks (Silhouette&Item)
According to the Big Four fashion weeks, POP Fashion analyses the data changes of key items on catwalks. The important message of A/W 21/22 fashion weeks is comfort-oriented styles, which also satisfies the desire for dressing and celebration. The rise of trousers and knitwear leads to the changes of product structure. The proportions of knit top, trousers, jacket and sweater all increase. Conforming to the comfort first message, leisure items like bottom pants, sport shorts and T-shirt also rise. Flared trousers is more popular year-on-year. Knit and trousers take the proportion of dress items. Tight-fit and party styles are also under a rising trend in A/W 21/22. Knits break through the limited design and develop knitted vest and comfortable suits.
Brave Hearts -- The Womenswear Catwalk Analysis of Miu Miu
Miu Miu A/W 2021 collection leads us to the skiing resort in the northern Italy, which is 9000 feet above the sea. Under the theme Brave Hearts, Miu Miu girls begin their journey across the mountains. They are exploring the scenery and walking toward the unknown, presenting their extreme bravery. Clothes are combined with various purposes, dreams and reality to create distinct characters.
Down Jacket -- The TOP Ranking of Menswear
According to the data analysis of POP users in February, we make this TOP100 list of men's down jacket. Smart casual style and business leisure style improve a little. And the rune art style also revives.The weatherproof stand-up collar is an attraction design for business leisure down jacket in January. Baseball collar is also popular for its loose and novel design. Quilting and splicing use more modern techniques to present the diversity.
Innovative Sustainable Development -- The Analysis of ISPO Munich Online Exhibition
The virtual A/W 21/22 ISPO Munich exhibition covers 545 exhibitors and over 150 product presentations, workshops and conferences. There are over 31000 participants from 110 countries. Sustainability and creative designs are still the key this season. Functional outdoor clothes pay attention to the comfort and open a new mode for customized products. 3IN1 and multi-functional items are more valuable. Environmental acid yellow and neutral colors bring new safety signals. The attention to women's sports requirements is also improved a lot.
Healing and Classic -- The Comprehensive Analysis of Menswear Catwalks (Color)
Healing colors like Pristine, soft pink and neutral colors are the main color tones for A/W 21/22 menswear. And the gentle Yellow Iris provides an optimistic life style. The winter vibe brought by Chocolate Truffle, Ginger Bread and Military Olive presents luxurious, practical and retro tonality in the menswear catwalks.
The Annual Top Ranking List of Brands -- The Comprehensive Analysis of Denim Markets
This article mainly aims at sorting out the data of users' attention to popular denim brands this year, refining the annual hot search list of denim brands combined with market heat and topic, and analyzing it from the perspectives of items, crafts, details and so on.
Literary Fashion -- The Analysis of Ray Beams The Womenswear Designer Brand
Japanese designer brand Ray Beams was first launch in S/S 2015. It is developing modern clothes with high-quality materials and details for female who truly enjoy fashion.
Love and Future -- The Analysis of DAZZLE The Womenswear Benchmark Brand
1.DAZZLE launched its fashion project that domestic fashion bloggers were invited to dress up Donald Duck series. 2. DAZZLE released the collaborated style with classic comic characters of Casper and Stitch. 3. Liu Tao is wearing DAZZLE's winter style on the December issue of Harper's Bazaar. 4. Liu Wen is wearing the Donald Duck series during the shooting of Tmall's all-star project. 5. The young actress Yuan Bingyan wears DAZZLE 2020 W stand-collar knitwear, and its vertical stripes show her good body lines.
Mono-Color Image -- The Analysis of Monochrome The Womenswear Designer Brand
Monochrome was founded in 2011 and it is a contemporary Korean designer brand which aims at presenting the beauty of materials through the naturalism-based simple design.
Practical Aesthetics -- The Analysis of Dongdaemun Market in South Korea
This report concludes and analyzes salable and practical styles in Dongdaemun market. The most popular style is the lightweight, quilted, printed grandma style outerwear which features symbolic prints and deep V-neck design. It is also a major trans-seasonal item in Korean markets. Knitwear still holds a large proportion, with crocheted patterns to inject novelty. Improved workwear outerwear, trench coat style overcoats and outerwear without quilting are practical and versatile styles in the new season.
Fashion -- The Comprehensive Analysis of Street Fashion Designer Brands
Styling can show the wearer's confidence and taste. New fashionable styling features leather outerwear, suit sets and the outerwear with leopard prints. Accessories include cool leather bags and neat sunglasses.
Collection of Styling -- Instagram Fashion Blogger from Southeast Asia
In the new season, Instagram fashionistas and stars update their looks on social media. As for autumn and winter items, jackets and suits dominate. Warm and eco-friendly faux fur frequently appears, and so does polar fleece which gets renewed by prints and patterns. Besides, popular fashion bloggers and their styling can be used as reference.
Renewal in Winter -- The Comprehensive Analysis of Lady Style Womenswear Benchmark Brands
This report mainly analyzes ICICLE, EP YAYING and LESS. This season lady style features change of outerwear, evolution of placement structures and details on key items.