December is winter and the weather is cold. In cold climates, the demand for outdoor clothing for infants and young children usually increases. People will pay more attention to the warmth and comfort of babies, so there will be a greater market demand for outdoor clothing suitable for winter use. Parents nowadays pay more attention to the care and growth of their babies, and are willing to purchase high-quality, comfortable, and environmentally friendly products for their children. Therefore, the market trend of outdoor clothing for infants and young children may develop towards higher quality, versatility, and sustainable development. The core style direction of this season is Nordic style, Japanese and Korean style, and cartoon childlike fun.

The New Year clothing category for children refers to holiday clothing specifically designed for children during the New Year. This type of clothing has a strong festive atmosphere and auspicious connotations, and is warmly welcomed by the market. There is a great demand for children's New Year clothes in the market. As a part of traditional festivals, people are willing to prepare special clothing for their children, so that they can rejuvenate and express their hopes for a better future during the New Year. At the same time, it has become a custom for family and friends to exchange New Year's greetings, and children's New Year's clothing, as a unique and meaningful gift, has received much attention. In addition, with people's pursuit of holiday experiences and attention to children's growth, children's clothing and New Year clothing have also become an important consumer product that drives economic growth.There are various styles of New Year clothing, including traditional Chinese Hanfu, modern suits, dresses, etc., to meet the preferences and wearing occasions of different children.

Based on customer search interactive data and market research, we have launched a brand hot list of down jacket benchmarks that have received the most attention from designers in the past three months. In the hot list, we can see that down jacket items from brands such as PUMA, the north face, and filakids have received attention from designers who focus on scientific performance. Brands such as new balance, Il Gufo, and balabala, which focus on innovative design, are more concerned by designers who focus on planning and development. This report will focus on children's clothing cotton down items, with a focus on recommending benchmark brands such as PUMA, the north face, filakids, new balance, Il Gufo, balabala, and MQD.