Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
-
Brand
ABCDEFGHIJKLMNOPQRSTUVWXYZ0-9OTHER
-
Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
-
Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Italian Business Style golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese British style Korea-Version Preppy style Parent-child Dressing Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential Y2K Cool & Sweet American Casual Post-Apocalyptic Hip-hop style New Vitgage Old-money Style clean fit Yama Style Artsy Style Gothic Style Country Style Chanel Style Resort Style Romantic Fashion Minimalist Balletcore Romantic and Sweetness Chic Modern Elegance and sexy Comfort Essential Casual Home Comfort Party style Elegant commute Socialite Style Quiet Luxury
-
2024-02-22 57269
Chinese New Elegance -- The Analysis of Shanyouse The E-Commerce Womenswear Brand
The POP market research team for this issue will cover seven modules: Introduction to the Chinese New Elegance Brand of Shanyouse, Analysis of New Categories and Styles, Color Application, Analysis of Key Categories, Application of Popular Elements, Summary+Development Extension Recommendation.
-
2024-01-22 27763
Urban Light Commuting -- The Analysis of LILY The Benchmark Business Womenswear Brand
The POP market research team conducted a comprehensive analysis of the LILY 23 Winter&24 Early Spring series in this issue, covering four key modules: brand dynamics, offline new product analysis, December online new product data analysis, and offline new product design details analysis. Please refer to the following text for details
-
2024-01-03 61216
The Analysis of Edition The Benchmark Womenswear Brand
The Edition 2023 Winter Fashion Show "HOMELAND" was grandly held on October 8th at the Noldan Camp on the Sangke Grassland in Gannan Xia River. The event invited 90s international supermodels Anne Catherine Lacroix, Suzi de Givenchy, and Wang Quyou to showcase 42 designs made mainly of yak wool. In addition, numerous celebrities and well-known figures from society attended this grand event. Both inside and outside the runway, with the core spirit of returning to nature, exploring home and Eastern culture, a fashion feast rich in nomadic elements is held to deeply explore the diverse temperament and vast power of Eastern women. A group portrait of Gentlewomen is unfolded in the vast sky and earth
-
2023-12-26 27706
Contradiction and Coexistence -- The Analysis of DAZZLE The Benchmark Womenswear Brand
The POP market research team in this issue conducted a comprehensive analysis of the 2023 Winter Series of DAZZLE, covering four key modules: brand dynamics, offline new product analysis, online new product data analysis from November to December, and offline new product design details analysis. Please refer to the following text for details.
-
2023-12-01 45589
Relaxation and Warm Winter -- The Analysis of ICICLE The Benchmark Womenswear Brand
As the final season of the year's main theme "Tree", the 23 Winter collection mainly promotes the AIR COAT coat series and the HUG down jacket series, insisting on using natural materials to make comfortable and high-quality clothing. At the same time, partnering with Jenny Hyt ö nen, the winner of the 2023 Jury Awards, to launch the X-ray capsule series and the 2024 Spring New Year series as the year approaches, showcasing and spreading traditional Chinese culture
-
2023-10-19 16191
Modern Minimalism -- The Analysis of F/CE. The Sportswear Designer Brand
F/CE(Functional, Cultural, Exploration) is an outdoor clothing brand from Japan, established in 2010. F/CE is committed to creating functional and high-quality modern fashion clothing and bags. F/CE takes the cultures of various countries around the world as design inspiration and pursues innovation that brings new insights and discoveries. Each quarter, choose a country as the theme, personally visit the theme country, get to know its life, history, architecture, art, music, and other aspects, and integrate the inspiration and details felt locally into the design. F/CE attaches great importance to the specifications, functionality, and completeness of tools. F/CE believes that only by combining the functionality required for urban life with the impressions gained from travel can F/CE's products be perfectly presented.
-
2022-09-21 71453
Playing On The Street -- The Analysis of MUUNUU The Kidswear Designer Brand
MUUNUU makes its debut with the Early Winter 2022 collection. The brand hopes every kid can enjoy their happy days just as in a fairy world, and supports children’s dream and imagination. Fun illustrations, colorways and retro ideas are at the core of design.
-
2021-12-10 80803
Animation World -- The Analysis of 13 De Marzo The Womenswear Designer Brand
Founded in 2018, 13 De Marzo was soon popular in the market and social medias for its highly recognizable fun designs. 3D bear doll is a brand signature that establishes a dreamy relationship between the animation world and the reality. For A/W 21/22 collection, 13 De Marzo revealed a brand new fashion perspective. Butterflies, bears, bunnies, bowknots, and luxurious jewelries were added to present elegant, naughty, functional, and dark styles.
-
2021-11-20 74734
Delicate Lifestyle -- The Comprehensive Analysis of Korean Designer Brands
Independent designer brands have already become a mainstream in the market, and those niche brands from Korea are now affecting the fashion trend on a global scale. Some potential labels with not too much fame draw the attention of the niche fashion world and fashion bloggers. The strong momentum of the benchmark brand We11Done leads the trend. The main styles of Korean designer brands: mature minimalism, street fashion, and sweet girls. Clothing that celebrities wear is the most popular, while these high-quality products with personality can also attract loyal consumers.
-
2021-10-27 44342
Free Wilderness -- The Analysis of Mayoral The Selected Kidswear Brand
Mayoral is a leading kidswear brand in Spain with a history of over 70 years. The brand provides children with cozy and joyous experiences through fashionable designs and comfortable fabrics. Mayoral gathers fashion, casualness, and sports together to create a space for children to grow up with freedom. Their healthy, comfortable fabrics, fashionable styles, and casual looks all present the charm of Mayoral.
-
2021-10-18 81484
Lazy Forest Club -- The Analysis of BEBE DE PINO The Korean Kidswear Designer Brand
The Korean designer brand BEBE DE PINO released its latest collection, Lazy Forest Club, to endow children with imaginary wings which allow them to get to the most peaceful world. The children here are more brave, smart and even stronger than you know. They adventure, play, and accompany each other to realize their dreams in forests.
-
2021-09-26 68922
Freeze the Tension -- The Analysis of GUCCI The Benchmark Menswear Brand
From the campaign film of GUCCI A/W 2021 collection Aria, the secret hotel room creates a private and sexy romantic atmosphere. Mert and Marcus shot a contemporary and avant-garde film, which froze the love reform and desire tension.
-
2021-09-15 68277
The Vision in Spring and Autumn -- The Analysis of Korean Kidswear Retail Market
The retail markets in Korea kept updating in the early September. According to the researches of Korean Hyundai, Shinsegae, Lotte and DOOTA, this report will analyze the current condition of Korean retail market from different aspects like color, item, detail and craft of toddlers.
-
2021-05-27 64216
The Streetwear of Rebellious Takahashi -- The Analysis of Undercover The Womenswear Designer Brand
The representative Japanese fashion brand UNDERCOVER was founded by JUN TAKAHASHI in 1994, which was known for its surreal, pretty, and weird style. The brand is also a noteworthy target of the Paris fashion world. The A/W 21/22 collection Creep Very mixes the woolen cardigan and pajamas. Maintaining the chic functionality of high-street style, the elements of casual formal wear are also involved. Extravagant ruffles and bowknots, romantic cuffs, warm wool, and 3D-tailored suit pants dominate the collection. Butterfly-printed dress is changed into high-waist cropped puffer jacket to refute some of the spiritual constraints brought about by the fashion.
-
2020-11-27 75729
Practical Needs -- The Comprehensive Analysis of Guangzhou Markets
This report selects styles in Guangzhou wholesale markets in November and mainly analyzes thick outerwear. Regular puffa jackets are key this season. Mixed materials and decorations on the collar gain much attention.
-
2020-11-25 69297
Diversified Slow Fashion -- Andersson Bell The Womenswear Designer Brand
Andersson Bell is a famous Korean designer brand founded in September 2014, quite popular among stars and youngsters. Its 2020 A/W collection is inspired by Monterey Pop Festival in 1967. The designer wants to express the style, life and music of Janis Joplin. Based on basic silhouettes, Andersson Bell displays Korean style colors, check suits, slogan sweatshirts and silhouette designs. It sticks to its own style while following up the trend. Its items seem to be ordinary but take on prominent details and layers. Andersson Bell subverts the stereotype of Korean street casual style with a simple yet elevated Nordic flavor, an air of British retro gentlemen style and a fresh and romantic French touch.
-
2020-11-11 79238
Gender-Neutral -- RECTO The Womenswear Designer Brand
RECTO is an independent Korean designer brand founded by Jyeon Jung. It means "the right page of the book" in English and "the front of a sheet of paper" in French. Designer hopes to display a slightly formal and genderless design style.
-
2020-09-22 86143
Her Power -- The Analysis of Sophisticated Womenswear Benchmark Brands
This report focuses on EP YAYING, ELLASSAY, YINER and JUZUI. Noteworthy designs include key color (red), key items (color-blocked cardigans, pleated sweater dresses, sleeveless V-neck dresses, waistcoats, velvet suits, double-faced wool overcoats and puffa jackets), key designs (Chanel style splicing). Smooth lines, as the core design concept, depict the elegant and intellectual side of modern ladies. Besides, we can also see Chinese sophisticated brands are taking cues from mega brands like Burberry, Max Mara and Chanel.
-
2020-07-20 114307
Buyers Briefing -- Necessary Details and Styles
This season minimalism continues. Buyers can testify trends according to main items and details mentioned in this report. Using new fabrics to update popular items is advised to extend the wearing period of products.
-
2020-03-27 108955
Elegance of The 1970s -- Nanushka The Womenswear Designer Brand
Sandra Sandor, a graduate of the London College of Fashion, founds Nanushka in 2005 after her childhood nickname. She believes that a truly functional garment should be exquisite and attractive. This time Nanushka takes its inspiration from women in the 1970s, and keeps the neat cutting and comfortable wearing experience of women in the 1970s. It focuses more on product design, and gets favored by fashion bloggers with its symbolic simple designs and leather shirts. This season it continues the simple but unique design, and injects the minimalist aesthetics into the series to create the lethargic yet modern items, and displays the fine and soft super women style.
-
2019-03-04 150290
Splicing -- 19/20 A/W Analysis of Four Fashion Weeks for Men's Knitwear
19/20 A/W four fashion weeks have ended. During those shows, splicing is key. There are pockets, badges, patches, etc. Different materials are applied into knitwear. Delicate crafts show high quality. Bright colors are present on knitwear to redefine splicing.