Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
- Top
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2024-01-08 23251
The Data Analysis of Menswear E-Commerce in December
According to the sales proportion of Tiktok men's clothing category in December, down jacket is the category with the highest sales, accounting for 19.63%. Following closely behind is the casual pants category, accounting for 17.82%. Woolen jackets and jackets account for 8.24% and 7.56% respectively. The proportion of category sales in December reflects that in December, Tiktok users have a strong demand for down jacket, trousers, overcoat, jacket and other autumn and winter items, and sweater and knitwear/sweater have also received high attention.
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2023-12-25 17010
Practicality -- The Analysis of CROQUIS The Benchmark Menswear Brand
The CROQUIS Sketches 23/24 Autumn/Winter "Like Water Tangible" series takes inspiration from water, with a flowing style, opening up an endless winter. The series of single items combines practicality and comfort, and the use of soft and lightweight fabrics makes the clothing move according to the situation, like tangible water; The use of inspired jacquard fabric showcases the elegance and shape of winter men's demeanor.
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2023-12-18 65745
Athleisure -- The TOP Ranking of Sportswear
According to the analysis of the top 100 downloads of men's and women's sportswear and leisure clothing by users from November to December, market attention is more focused on well-known foreign sports brands. In terms of style, the main popular ones are the fashionable and casual style with strong practicality, as well as the trendy fashion style. In terms of details, modular segmentation, ribbon decoration, badge identification, rope decoration, side seam decoration, thread decoration, heterogeneous splicing, etc. are more concerned. Light and thin quilted cotton clothes, short cotton down jackets, fitted small leg guard pants, loose straight leg guard pants, etc. have received more attention in terms of silhouette.
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2023-11-29 31280
The Analysis of ANTA The Benchmark Sportswear Brand
This report mainly focuses on the following four aspects to analyze the Anta brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.
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2023-11-28 22748
Korean Teen -- The Comprehensive Analysis of Kidswear Designer Brand
Korean children's clothing emphasizes the combination of trend, fashion, and individuality, with a preference for gray tones in color application, creating a retro and trendy cool style. In the selection of silhouettes, the combination of Oversize and Minimalism is fully utilized. In terms of single item selection, more emphasis is placed on versatile categories such as college style jackets, sweaters that emphasize craftsmanship and texture, and hoodies with trendy patterns.
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2023-11-23 32970
The Analysis of PEACEBIRD The Benchmark Menswear Brand
PEACEBIRD 23/24 Autumn/Winter "Plush" enters a new realm by integrating the brand's exploration and creativity in fashion, creating a secret realm of winter inspiration. Breaking through infinite possibilities in the intersection of inspiration, the new series showcases new winter fashion inspirations and comfortable lifestyles in different styles and occasions.
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2023-11-17 24669
2023 Double Eleven Data Analysis of Athleisure
This report analyzes the popular data of Tmall Double 11 sportswear from the following categories: data market, top 40 brand list, top 10 key items, and recommended brands. Among various subcategories, the market size of sports down jackets accounts for the largest proportion, reaching 21%, followed by sports pants, accounting for 14%, and sports jackets/jackets also account for a large proportion, also accounting for 14%. The analysis is that as the cold autumn and winter seasons approach, people are more willing to buy warm and thick down jackets and jackets. And pants are also essential items for autumn and winter seasons, with strong practicality. Sweaters can meet people's leisure, fashion, and warmth needs, so the demand is also high.
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2023-11-09 19515
Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand
In response to the increasing popularity of the youth market and their pursuit of fashion personality, developing more trendy and trendy youth clothing has become a hot topic this quarter. Fashion brands can meet the diverse dressing needs of teenagers. This article summarizes and recommends the following popular children's fashion luxury brands, as well as their craftsmanship details and key patterns, based on the current trends. Bringing more inspiration to the development of high-end luxury trendy children's clothing and youth clothing.
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2023-11-08 23900
Trend Storm -- The Comprehensive Analysis of Benchmark Teenage Brand
With the changes in economy and consumption concepts, as well as the increasing demand for fashionable and personalized clothing among young people, the youth clothing market has shown enormous potential and a growing trend of attention. Teenagers pay more attention to fashion and personalized expression of their clothing needs, with a bias towards diversity in styles. Among them, street trendy brands, Korean girls, cleanfit minimalist and neutral styles, and new style colleges are the styles that teenagers are paying attention to this season.
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2023-10-25 6379
The Comprehensive Analysis of Guangzhou Wholesale Men's Market
The new products launched in the Guangzhou men's clothing wholesale market from September to October mainly focus on winter style cotton jackets, down jackets, and fitted leggings. In the current popular styles, fashion functional style and urban sports style are two important elements, with the main popular colors being mahogany brown and grape milkshakes. In terms of details, more attention is paid to elements such as three-dimensional lines, fake two pieces, and heterogeneous stitching.
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2022-12-13 6678
Deconstructionism -- The Analysis of Greg Lauren The American Designer Brand
Greg Lauren was founded by the nephew of American fashion pioneer Ralph Lauren. This brand is good at using clothes to tell stories. Handmade worn-out effect, water-washing and exposed thread end are applied on sweatpants, sweatshirt and outerwear to present the mysterious retro effect. Threads are the painting brush in his hand, and the signature design languages of Greg Lauren express his own aesthetics.
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2022-05-30 45994
Practicality -- The Analysis of Moncler The Luxury Menswear Brand
Moncler released its 520 capsule, including fluorescent-tone casual shirts, windproof jackets, shorts, bucket hats and T-shirts - all in monograms.
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2021-12-22 75794
Dream House -- The Analysis of MINI PEACE The Benchmark Kidswear Brand
Mini Peace Spring 2022 campaign was unveiled in December to pay homage to the nature and present the infinite creativity of Chinese children. On November 6, Mini Peace 10th anniversary fashion show was held in Ningbo. A limited pop-up Dream House opened during November 3-14 to celebrate the 10th anniversary.
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2021-12-03 74948
American-style Retro -- The Analysis of ICEBISCUIT The Korean Kidswear Designer Brand
ICEBISCUIT, a Korean designer brand, applies saturated brights to inject fashion elements into its retro active style. The latest A/W 2021 collection continued such ideas. Individualized leopard print was also added to exude a unique taste.
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2021-12-02 47848
Play It Cool -- The Analysis of SUPREME The Menswear Designer Brand
Founded by James Jebbia in Manhattan in 1994, SUPREME is a streetwear brand that combines skateboard culture with hip-hop. As a brand with great topics, SUPREME launches collaborations in every season, and they also make controversial designs themed celebrities and social or political events, showing a strong influence to the street fashion.
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2021-10-18 81484
Lazy Forest Club -- The Analysis of BEBE DE PINO The Korean Kidswear Designer Brand
The Korean designer brand BEBE DE PINO released its latest collection, Lazy Forest Club, to endow children with imaginary wings which allow them to get to the most peaceful world. The children here are more brave, smart and even stronger than you know. They adventure, play, and accompany each other to realize their dreams in forests.