This season's Paris Fashion Week still gathers the infinite imagination of designers, who transform clothing from concrete objects to abstract symbols, pointing to forces beyond the body. The stage of Paris Fashion Week showcases the charm and romance of fashion with its unique craftsmanship and exquisite craftsmanship, allowing you to experience the pure creative expression of major brands. By shaping avant-garde designs and abandoning constraints, designers always maintain a progressive attitude and use their unique design language to drive innovation and prosperity in the fashion industry.

Adventures always occur between intersections, with actor Zhang Zhen and brand spokesperson Ni Ni appearing in the new GUCCI VALIGERIA advertising image blockbuster. An unexpected surprise, attributing the most precious connection to mutual friendship, following the footsteps of Gucci's journey to embark on a new year's journey and appreciate the fashion style.

The Louis Vuitton Fall/Winter 24/25 Men's Collection show was held at Jardin d'Acclimatation Park in Paris. As the creative director's third collection, Pharrell Williams focused on American Western culture for the first time in this season. In order to avoid cultural appropriation, Pharrell Williams collaborated with artists from the Dakota and Lakota tribes, involving them in accessory design. The background music also came from Native Americans. The clothing designs incorporated Western cowboy elements, such as cowboy boots, cowboy hats, and decorations inspired by Western culture's plants and wilderness scenes, giving the overall style a strong Western flavor.

This season, Massimo Giorgetti, the creative director of MSGM, has made speed the theme of the runway and raised a series of questions: Is time faster than motorcycles? Subway, technology, do we really need that fast speed? He set up the runway at the Porta Venezia station on the Milan red subway line and paired it with fast-paced music to make a straightforward comment on the rush of life. Under the theme of speed, the brand collaborates with Franco Albini, the architect of Milan Metro Line 1, and his foundation. At the same time, MSGM, which has always been closely connected to art, collaborates with Portuguese artist Tiago Alexandre, who also focuses on the topic of speed, in this series.

The 2024 Milan Men's Fashion Week has come to an end, but it still leaves people unsatisfied. Classic and avant-garde constantly blend together, and diverse creativity intersects here, weaving visual feasts that captivate people's hearts. This season, you can not only see the enduring elegance put on the coat, shining with vitality; It can also be seen that after the rules are broken, the fashion context is boldly reconstructed; You can also see the mysterious dialogue of crossing time and space.

Acne Studios, founded by its founder Jonny Johannso in Sweden in 1996, is a well-known Nordic luxury brand in recent years. With a brand concept of creativity, retro, fashion, practicality, and cost-effectiveness, it has quickly become popular. Many top tier shopping malls in China have offline retail stores, including plaid scarves, emoji sweaters, wide shoulder suits, jeans, and other items, and has gained numerous fans on social media.At the beginning of its establishment, Acne Studios was a creative studio operating in graphic design, film, advertising, and other businesses. In 1997, Jonny Johannso designed 100 pairs of red stitched jeans for friends and family. Wallpaper and Vogue quickly spread this event in the fashion industry, and Acne Studios embarked on the path of fashion. In 2018, Acne Stuios sold a minority stake to Chinese companies IDG Capital and Hong Kong IT Group, with a greater focus on expanding into the Asian market.

The essence of Philipp Plein comes from exquisite materials, excellent quality, innovative style, and a "rock style" spirit, transforming ideal individualism into a work of art. The design style of Philipp Plein is not conservative and introverted. Rock, luxury, boldness, and unruly are the spokespersons of the Philipp Plein brand, constantly innovating and creating endless creativity. In Philipp Plein's design series, skeletons and rivets are its iconic elements. In recent years, the iconic pattern of skeletons has been weakened, becoming fashionable and minimalist without losing its individuality, in order to adapt to the taste of more consumers.

The Maison Mihara Yasuhiro 23/24 Autumn/Winter collection is themed around the Imitation Complex, and in order to continue its conceptual imitative nature, it continues to develop with jackets and T-shirts printed with counterfeit money, as well as artificial leather painted to look like real, worn leather. What supports all of this is the brand's unique tailoring. The style still continues the classic Japanese retro collision structuralism. Denim jackets, cotton jackets, down jackets, deconstructed baseball jackets, and cotton faded coats are the key styles of this season's autumn and winter. They are practical to wear but also have a sense of design. The overall black gray color tone and waste soil color tone interpret Japanese fashion.

The avant-garde fashion design style of the emerging pioneers is characterized by being avant-garde, innovative, unique, and personalized. They do not adhere to traditional fashion norms and restrictions, boldly breaking through traditional constraints, and pursue unique design concepts and expressions. They use unconventional cutting, materials, and color matching to change the original structure of clothing, presenting a cutting-edge and avant-garde appearance, creating unique clothing styles. Emerging pioneers designers often cleverly mix different styles and elements, creating diversity and contrast. They may integrate traditions and modernity, the East and the West, high-end and street styles, forming a new clothing language that presents unique textures and layers. They have a certain visual impact, showcasing the creativity and unique aesthetics of designers, becoming the creators and leaders in the fashion industry.

The Korean niche designer brand, TheOpen Product, has been renamed Open YY. While the style continues to follow its previous designs, it also introduces new highlights in the details and cuts, making it a true fashion trendsetter. The designers, a pair of unique sisters, take the ever-changing times as an opportunity to establish the brand concept on the foundation of respecting diversity. They advocate for free expression and incorporate novelty and creativity into everyday outfits. The brand's core is defined as cool individualism, new femininity, rebellious spirit, and casual chic. The Open YY 23/24 collection reinterprets classic elements such as distressed denim, letter slogans, dawn prints, and cut-out designs. Breaking away from societal norms, the collection combines vintage rebellion with self-balance, allowing women to express their personalities with more individuality.

23/24 autumn/winter series builds a new trend of elegant wardrobe, with smooth fashion lines extending freely and temperament, interpreting a casual and versatile style to showcase the charm of the urban scene. Building upon luxurious craftsmanship, it redefines modernity for men with an improvisational and disruptive perspective. Breaking free from the conventional patterns of autumn/winter ready-to-wear, it explores more possibilities for staple items and suit jackets.

Louis Vuitton's 23/24 Autumn/Winter collection incorporates the ideas of American designer Colm Dillane, focusing on streetwear and utilizing vibrant colors, oil painting prints, and large-scale portraits as lively design elements. It perfectly blends craftsmanship, tailoring, and fashion art expression. With visually striking color designs, these not only reflect Colm Dillane's personal style, but also embody Louis Vuitton's pursuit of childlike wonder and avant-garde fashion concepts.

Off-White is a streetwear brand founded by American designer Virgil Abloh in 2013. Abloh, who holds a Master's degree in Architecture, is also a renowned DJ and the creative director for Kanye West, as well as the head of Louis Vuitton's menswear division. Off-White's greatest strength lies in its continuous innovation. At its inception, the brand's iconic logo consisted of bold letters combined with diagonal zebra stripes or a square "X" element. The avant-garde and fun details in its designs exude a strong sense of fashion. The brand's 2023 autumn/winter collection, named "Lunar Delivery," recreates the lunar landscape in its setting, while incorporating a significant amount of African ethnic styles inspired by Abloh's childhood in Sierra Leone, his education in Central Saint Martins, and the brand's own DNA. This collection features many mature industrial-inspired cuts, as well as punk influences from Abloh's experiences in London, which add a touch of shine and unconventional elements to the products.

The report analyzed the new products on the Farfetch and identified the main trends as hip hop revival, street avant-garde, comfortable commuting, and casual gentlemen style. In addition, jackets and sweatshirts are top-selling products, with Amiri and Palm Angels being the brands worth highlighting. Based on the above information, it is recommended to pay special attention to the hip hop revival style and the Maillard tones.

The MSGM 23/24 Autumn-Winter collection is inspired by Peter Weir's film "Dead Poets Society," leading the students to freely unleash their creativity and various forms of artistic and literary talents, and composing a chapter of youthful runway-style story. With boundless creativity, diverse eye-catching colors, and a sense of freedom to chase dreams, the collection reflects the distinct personality of the campus boys, who are fresh, lively, and effortlessly cool.

The Attico is a brand founded in Milan in 2016 by Milanese designers Gilda Ambrosio and Giorgia Tordini. It is an Italian fashion brand with a street-style aesthetic, featuring garments adorned with sequins, crystals, or feathers, showcasing innovative and disruptive designs for eveningwear. The inspiration for the 2023 Autumn collection is Marchesa Luisa Casati, whose fearless theatricality and dark allure captivated the brand's founders. This season, the brand fully embraces a laid-back, sexy vintage charm. Loose-fitting multi-pocket cargo pants and deconstructed suits hint at a nonchalant tomboy image. This report will focus on analyzing the highlights of the new collection.

During the week of June 20th to June 25th, there were a total of 42 fashion shows and 38 exhibitions. Paris Men's Fashion Week brought together a diverse range of creative designs, featuring minimalistic, avant-garde, traditional, and contemporary styles. Designers exchanged their perspectives, experiences, and attitudes towards life, initiating a dialogue about travel and conveying a romantic and practical expression through their clothing. By deconstructing traditional concepts and blurring gender boundaries, designers combined classic elements from their brand's history with current trends to create the latest aesthetics in fashion.

During the week from June 20th to June 25th, there were a total of 42 fashion shows and 38 exhibitions. Paris Men's Fashion Week brought together diverse creative expressions ranging from minimalistic to avant-garde, traditional to contemporary. Designers exchanged their perspectives, experiences, and attitudes towards life, initiating a conversation about travel and conveying a romantic yet practical expression in their designs. Pharrell Williams set a high standard for this fashion week by hosting Louis Vuitton's first-ever three-hour fashion show with unparalleled scale and grandeur. Hermes juxtaposed a solid architectural structure with the lightweight texture of their collection, while KENZO connected clothing with architectural aesthetics and the relationship between individuals and the times, thus reshaping the brand's new image. By deconstructing traditional concepts and blurring gender boundaries, designers combined classic elements from the brand's history with the current popular context to create a fresh aesthetic in their clothing.

Love and light are key elements throughout the entire Louis Vuitton Spring/Summer 2024 Collection, with the sun as the focal point of the design. The sun is seen as an important source that nurtures all things, inspiring, healing, and uniting people from different cultural backgrounds and beliefs. The men's fashion show took place on the oldest bridge in Paris. Pharrell Williams continues the legacy of former design legend Virgil Abloh, infusing his own understanding of fashion trends into all products: the collision of American street style and French luxury craftsmanship, new graphic and text designs, the fusion of the classic Damier checkerboard pattern with an 8-bit pixel style to create a new camouflage, all embodying Louis Vuitton's mission to spread and pay tribute to the rich culture created by humanity.

This season, Philipp Plein has innovatively interpreted the paisley pattern collection after the tropical flower style of Hawaii in the summer season. Philipp Plein has turned ideal individualism into an artistic work, with essence coming from exquisite materials, outstanding quality and innovative style, exhibiting a strong trendiness. The sportswear is enriched with abundant paisley patterns and the product range is cleverly expanded by paying attention to the style of accessories.

This season, Balenciaga's key style is a genderless street-style fashion that combines elements of both men's and women's clothing to create a unisex form of apparel. Designer Demna Gvasalia incorporates loose, oversized cuts with chunky soles and retro patterns, incorporating the aesthetic features of both retro and futuristic fashion into the designs.