Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Agender Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older Pattern analysis
Reborn Tomorrow -- The Analysis of UOOYAA The Womenswear Designer Brand
UOOYAA A/W 2021 collection Reborn Tomorrow presents the design based on the relationship between human and modern civilization, technology, nature, belief and tradition. Generally dark tone, futuristic silhouette, ethnic pattern and tiger print start a conversation between past and future.
The Color Analysis of Menswear Runway (Green Series)
One out of six European people lists green as the favourite color, but there are also many people who hate green. It is a color of life, vital, opportunity and hope. However, on the other hand, complex green also represents poison, misfortune and devil. Laurel Green(PANTONE 15-6313 TPG), Forest Green(PANTONE 17-0230 TPG), Sharp Green(PANTONE 13-0535 TPG) and Fir Green(PANTONE 18-0627 TPG) are the main colors of green series on S/S 2022 menswear fashion shows. We can see that this relatively darker tone has the vibe of autumn and winter. Acid Sharp Green brings positive emotions, and common Fir Green is rather versatile.
Suit -- The TOP Ranking of Womenswear
According to the data analysis of TOP100 downloaded women's suits of POP users in June and July, simple sophistication is the dominating style; loose H-line and waisted X-line are the main silhouettes. Splicing and edge design are the outstanding detail elements. Besides, pearl decoration on suit item is noteworthy.
Fantastic Mix & Match -- The Analysis of Rokh The Womenswear Designer Brand
Fantastic mix & match is the repeated theme of Resort 2022 collection, and freedom and sports compose the main concept. Rok Hwang clearly adds sneakers into his collection. Deconstructed suit, party dress, commuting suit and sneakers are paired with athletic dress made by smooth corset and parachute-like airy dress. The weird mix of motor sweatshirt and gauze dress expresses designer's keen insight into clothes making. More understated expression is presented through slit trousers, trench coat materials and backless puff sleeve top. Lines of Pulp Fiction are sewn on slim underwear and dress by hand. The feminism presented by this collection meets the young professional ladies and restructures the comfortable fashion.
Genderless Tailoring -- The Analysis of Moon Choi The Womenswear Designer Brand
Graduated from Parsons School of Design, Moon Choi found her namesake fashion brand. Tailoring must be the core of her design. She is exploring the subtle balance between masculine tailoring and feminine gentleness. Her unusual silhouettes are designed to be layered, or worn alone. The genderless minimalism of Moon Choi makes us think of the elevated wardrobe of Jil Sander and Celine. Previously, Moon has worked with 3.1 Phillip Lim and upon graduating, was announced winner of 'Portfolio of The Year' and finalist of 'Designer of the Year in Womenswear'. Moon was selected to receive the LF USA Scholarship and sponsorships from Jason Wu Fabric, 3.1 Phillip Lim Leather and The Shoe Polytechnic (Politecnico Calzaturiero). She was also selected as a semi-finalist for the Vfiles Academy Prize and the CFDA Liz Claiborne Design Scholarship Award. Lastly, she was selected as a finalist of CFDA + 2016 Design Graduates. The latest S/S 2021 collection uses minimalist lines, neat tailoring, tough silhouette and delicate deconstruction to create genderless formal wear.
Minimalist Comfort -- The Analysis of Fear of God The Menswear & Womenswear Designer Brand
Fear of God Pre-autumn 2021 collection drawn inspiration from the 80-90's movies, presenting the aesthetics of Jerry Lorenzo. The latest collection perfectly fuses functionality with fashion culture and uses minimalist style to interpret the youthful vitality. Genderless style makes the formal wear casual and comfortable, composing the extreme harmony in the conflict and leading the high-street fashion. Camel, deep blue and brown can easily present textures. And transitional black & white integrates formal suit jacket, trousers and knitwear into street silhouette. Iconic and elegant styles of Jerry represent the new design language of Fear of God, which is more than the pure American street style.
The Utopia of Outdoor Pastoral Life -- The Analysis of Engineered Garments The Menswear Designer Brand
Founded in 1999 by Japanese designer Daiki Suzuki as an in-house line of Japanese umbrella company NEPENTHES and based out of New York City, Engineered Garments reinterprets classic American workwear, outdoors, military, and prep styles in unexpected ways. A/W 2021 collection drawn inspiration from Henry David Thoreau's Walden. Iconic military and outdoor elements are added to show the natural tawny, fresh red and peaceful khaki, creating the utopia of outdoor pastoral life in this book. The selection of fabric maintains the elegancy and practicality. Denim cloth, mohair and flannel are used to insist the retro high-quality of EG
Retro Street -- The Analysis of NEEDLES The Menswear Designer Brand
NEEDLES A/W 2021 collection fuses retro street elements with classic menswear to create the alternative brand style, including 70's paisley suit, tie-dyed parka, leopard-print sweater, checked vest, leather with brushed liner, corduroy outfit, trousers and dress. Understated A/W colors and fitted tailoring reveal maturity and fully present the unique aesthetics of NEEDLES.
Future Ecology -- The Analysis of Marine Serre The Menswear Designer Brand
Marine Serre founded the namesake brand in Paris, France in 2017. And the brand is known for its avant-garde, modern and bold design styles. Its signature moon printing and regenerated materials take inspiration from Arabic culture and present individualized fashion looks. Marine Serre fuses avant-garde sportswear with linear silhouette and high-level customized style to present the unique tailoring and the in-depth understanding of color and silhouette. The brand interprets the value and concept of ecological futurism. Except for the exploration of diversified fabric splicing and reformation, experimental requirements for design, fashion manufacturing and supplement have also been launched. Meanwhile, hi-tech sports fabrics made by recycled materials are connected with the delicate woven fabrics, which reveals the distinctive interpretation of traditional French haute couture.
Looking for Alice -- The Analysis of ANN TEANO The Womenswear Designer Brand
The London-based independent designer brand ANN TEANO, which was founded in 2016, is the representative of new romanticism. Its minimalist and romantic design shows high recognition. Delicate details and craftsmanship have always been the brand feature and the eternal pursuit. Exquisite tailoring and high-level imported fabrics create luxurious yet low-key and practical items. Its unique brand style has attracted many celebrities and talents. The latest S/S 21/22 collection Looking for Alice drawn inspiration from the fairy tale Alice in Wonderland, and designer maintained classic brand elements and made innovation to break the stereotype of Alice. Advanced silhouette, fabric and craft integrate artistic design with modern aesthetic. The outstanding application of bowknot, rhinestone, flower and gradient rendering present Alice's spiritual world of ANN TEANO.
Weird Dream -- Caroline Bosmans The Kidswear Designer Brand
The style of the Belgian designer Caroline Bosmans is bold and avant-garde. Haute couture, romanticism and urban streetwear are combined together. Its abnormal tailoring and delicate fabrics maintain the freshness, and break through the boundaries of styles and genders.
Advanced Minimalism -- The Analysis of Totême The Womenswear Designer Brand
Totême was founded by the Swedish stylist Elin Kling and her husband Karl in 2014. Its brand concept is to design the most beautiful and abnormal style. Delicate and leisurely luxury is the soul of every practical item which shows the elegant and free advanced feel. Basic black and white color are complemented by the neutral tawny and blue to present the gentle and low-key palette. Collar and waistband of exquisite silhouette are deleted. Delicate fabrics and details underline the outstanding textures.
The Streetwear of Rebellious Takahashi -- The Analysis of Undercover The Womenswear Designer Brand
The representative Japanese fashion brand UNDERCOVER was founded by JUN TAKAHASHI in 1994, which was known for its surreal, pretty, and weird style. The brand is also a noteworthy target of the Paris fashion world. The A/W 21/22 collection Creep Very mixes the woolen cardigan and pajamas. Maintaining the chic functionality of high-street style, the elements of casual formal wear are also involved. Extravagant ruffles and bowknots, romantic cuffs, warm wool, and 3D-tailored suit pants dominate the collection. Butterfly-printed dress is changed into high-waist cropped puffer jacket to refute some of the spiritual constraints brought about by the fashion.
Morocco Style -- The Analysis of Casablanca The Menswear Designer Brand
Inspired by Morocco, Charaf Tajer takes the patterns of poker as the theme of A/W 21/22 collection, which transcends gender and age. Iconic printed pattern, thick colors and gorgeous court style bring the intensive visual impact. The pearls and pleated shirts of models soften the masculinity.
High-quality Texture -- The Analysis of RITO The Womenswear Designer Brand
The niche Japanese designer brand RITO follows the Korean fashion trend and provides professional women with more selections through unique designs, delicate crafts, and high-quality fabrics. Urban women can switch freely between career and life, sending out charming intellect. A/W 21/22 collection brings modern looks of warm winter. Suit and shirt items are renewed to present the charming image of intellectual woman.
Intellectual Elegance -- Blossom H Company The Womenswear Designer Brand
The Korean designer brand BLOSSOM H COMPANY is pursuing the fusion of simple tailoring and high-quality fabric. Its design without too gorgeous colors brings a comfortable feel. Minimalist yet exquisite design techniques, fluent stitching, high-quality fabrics, and neutral colors(beige, black and brown) make basic items understated, delicate and practical.
Free and Healing -- The Analysis of Highlight Studio The Menswear Designer Brand
Founded by Or Yair Bitton in 2018, the Israeli designer brand Highlight Studio focuses on modern tailoring, details, and high-quality sewing. Creativity reinterprets classic products. This brand also conveys the sense of freedom, innovation, and boldness.
Independent Women -- The Comprehensive Analysis of Fresh Womenswear Designer Brand
Women in this new era are having strong awareness of being independent. They are confident, cool and tensive. And this independent and fresh fashion style is popular in the market. Notably, in the coming explosive era of China market in 2021, domestic designer brands are more noteworthy. The condition provides both opportunity and challenge to those Chinese designer brands. This report will take Ourhour and Yoeyyou as the representative brands to analyse the key items and design details.
Suit -- The TOP Ranking of Menswear
According to the TOP 100 downloaded men's suit of POP users in March, business leisure style occupies 58%, rune art 13% and workwear 5%. The suit design this season pays more attention to the linear feel, and the outstanding placket design uses composite, overlapping and segmentation. Influenced by the military feeling, workwear suit is also a noteworthy point in this season.
Suit -- The TOP Ranking of Womenswear
According to the TOP 100 downloaded women's suit of POP users in March and April, youthful elegancy(22%), simple sophistication(63%) and smart casual(15%) are the noteworthy styles. Influenced by the popularity of simple sophistication style, X-line and H-line are the most applied silhouettes. The proportion of waist lacing also increases a lot.
Rainbow Girls -- The Analysis of INSTAGRAM Bloggers
Compared with the trendy minimalism and frigidity, rainbow girls with high-brightness colors become distinctive. Colored dressing is deeply loved by consumers, and color blocking is not the opposite to minimalism. We take Ins bloggers Leonie Hanne and Anne Johannsen as textbook to analysis the bold color combination and trendy colors.
Combination Experiment -- The Analysis of Chrisou by Dan The Womenswear Designer Brand
The designer this season pays more attention to more diversified expressions. Taking clothing as the media, it is combined with graffiti, Pop Art, internet symbol, Renaissance painting and popular culture. Girls' wardrobes are developed to be more relaxing and comfortable. H-line dress, leather sandals with brand logo and functional pleated dress, designer simplifies the clothes and shows their essence.
Daily Practicality and Entry-luxury -- The Analysis of Viktoria Chan The Womenswear Designer Brand
The Swedish entry-luxury independent designer brand VIKTORIACHAN was founded in Stockholm, Sweden in 2013, which is loved by Swedish royals, celebrities, politicians and bloggers. This brand combines minimalist silhouette and 3D tailoring to create perfect modern and fashionable clothing for urban women, presenting distinctive attitudes. The ready-to-wear VIKTORIACHAN S/S 21/22 collection accentuates the daily practicality and functionality. Basic design elements like iconic knots, classic silhouette and daring yet feminine lines are further extended this season. Pleated fabric is combined with the knots on the neck. Adjustable metallic tabs and layered shoulder details in the last season all appear on the clothes in this collection.
Girly Style -- The Comprehensive Analysis of Korean Womenswear Wholesale Markets
Korean Dongdaemun market was founded in July, 1905. To manage the market with efficiency, Kwangjang Co., Ltd is established in November, 1905. Nowadays, Dongdaemon has become the biggest retailing market in Korean and the shopping paradise for young consumers. Even a unique consumption culture has formed. After being designated as the clothes retailing street, Dongdaemun is developing in an astonishing pace. More than 20 large shopping malls were built around this circle.