Original stalls are predominant in Nanyou Market in Shenzhen, emphasizing craftsmanship and quality. High-quality original designs are recommended at Shangdao Center, Jinhui Building, Judao, and 101 Fashion Designer Pavilion. For niche European and Korean goods, Century Square, Building 108, and Building 107 are recommended. For high-end replicas, Building 110, Building 111, and Guihang Building are recommended. For a mature audience, Building 8 and Building 7 in Tian'an are recommended.

Based on the monitoring data of the POP-FASHION accessories team in the past three months, the most popular men's suit brands for the 23/24 autumn and winter seasons are Louis Vuitton, ZEGNA, DIOR MEN, Brunello Cucinelli, and BOSS. The following data is derived from the comprehensive analysis of similar products based on the sales data from these brands' online shopping platforms. For the 23/24 autumn and winter men's suit fabrics, wool and cashmere are the main materials, accounting for approximately 70%, while silk and wool blended fabrics show an upward trend. The most dominant fabric texture is diagonal twill, accounting for approximately 50%. Overall, the suit fabrics for this season have a warm and firm texture. This report will provide detailed interpretations of the key fabrics for the suit category from the most popular brands: Louis Vuitton, Brunello Cucinelli, and DIOR MEN.

Farewell to the dopamine of summer, Maillard continues to be the hottest fashion trend this autumn. Maillard originally referred to a common non-enzymatic browning reaction in food processing, which is a non-enzymatic browning reaction that occurs during the processing of food. During this process, various shades of brown are produced, hence Meira has spread to the fashion field as a synonym for color coordination. Maillard's fashion style is mainly brown, with bright orange or red accents, which can allow you to showcase a fashionable and warm atmosphere in autumn. Below, we will interpret Maillard's fashion from four perspectives, representing pure brown, brown with no color, brown with orange-red, and brown with bright colors, to represent the street fashion trendsetters' Maillard styling.

The informal college style originated from the traditional student uniforms of prestigious American aristocratic colleges. Over time, it has evolved to incorporate elements of sporty, formal, rigorous, flowing, tough, and delicate styles, forming a new fashion trend. It embodies both the artistic and youthful charm of the college style and the cool and stylish demeanor. In the 2023/24 autumn and winter season, the informal college style is once again on the rise. From designer brands like 4MILE, Maison Marais, Dunst, Gcds, MASHAMA, MY ROMANCHIC, and the latest collaboration collection MO&Co. x Rokh, it can be seen that the retro and yuppie-inspired college style is highly praised. The classic men's Harrington jacket has become a must-have item for college-style outfits this season, while loose-fitting leather jackets take on a neutral and relaxed silhouette, and hoodies are paired with skirt ensembles.

The avant-garde fashion design style of the emerging pioneers is characterized by being avant-garde, innovative, unique, and personalized. They do not adhere to traditional fashion norms and restrictions, boldly breaking through traditional constraints, and pursue unique design concepts and expressions. They use unconventional cutting, materials, and color matching to change the original structure of clothing, presenting a cutting-edge and avant-garde appearance, creating unique clothing styles. Emerging pioneers designers often cleverly mix different styles and elements, creating diversity and contrast. They may integrate traditions and modernity, the East and the West, high-end and street styles, forming a new clothing language that presents unique textures and layers. They have a certain visual impact, showcasing the creativity and unique aesthetics of designers, becoming the creators and leaders in the fashion industry.

The Korean niche designer brand, TheOpen Product, has been renamed Open YY. While the style continues to follow its previous designs, it also introduces new highlights in the details and cuts, making it a true fashion trendsetter. The designers, a pair of unique sisters, take the ever-changing times as an opportunity to establish the brand concept on the foundation of respecting diversity. They advocate for free expression and incorporate novelty and creativity into everyday outfits. The brand's core is defined as cool individualism, new femininity, rebellious spirit, and casual chic. The Open YY 23/24 collection reinterprets classic elements such as distressed denim, letter slogans, dawn prints, and cut-out designs. Breaking away from societal norms, the collection combines vintage rebellion with self-balance, allowing women to express their personalities with more individuality.

23/24 autumn/winter series builds a new trend of elegant wardrobe, with smooth fashion lines extending freely and temperament, interpreting a casual and versatile style to showcase the charm of the urban scene. Building upon luxurious craftsmanship, it redefines modernity for men with an improvisational and disruptive perspective. Breaking free from the conventional patterns of autumn/winter ready-to-wear, it explores more possibilities for staple items and suit jackets.

Elegant Commute Style aims to incorporate laziness and sophistication into everyday life, allowing wearers to freely switch between modernity and casual comfort. It pursues minimalistic silhouettes and delicate details, presenting various layering forms.

Informal college style is a more contemporary way of dressing derived from the uniforms of prestigious American schools. It retains the traditional college style but adds a rebellious and trendy touch, incorporating outdoor, casual, avant-garde elements, and vibrant colors, making it more energetic. It combines shirts, uniform suits, knitwear, etc., with skirts, vintage sneakers, baseball jackets, and other casual items for mixing and matching, without being overly restrictive in design.

Italian classic style refers to a business style originating from Italy, known for its unique design and high-quality fabrics. This style emphasizes refinement, elegance, and luxury, focusing on attention to detail and a striving for perfection. Italian business style emphasizes smooth cutting and lines, showcasing the elegant beauty of individual pieces. High-quality fabrics are an important element of Italian business style clothing. Common fabrics include silk, cashmere, and natural fibers, which have a certain softness, comfort, and luster. The use of color typically revolves around neutral tones, creating a warm and elegant atmosphere. At the same time, bright colors may be used as accents to add layers and visual interest to the clothing. Detail designs are usually reflected in buttons and pockets, adding a sense of delicacy and keeping the individual pieces simple yet not overly complicated. It fuses traditional and modern elements, emphasizing high-quality materials and exquisite detailing to create a comfortable and unique atmosphere in business settings.

Louis Vuitton's 23/24 Autumn/Winter collection incorporates the ideas of American designer Colm Dillane, focusing on streetwear and utilizing vibrant colors, oil painting prints, and large-scale portraits as lively design elements. It perfectly blends craftsmanship, tailoring, and fashion art expression. With visually striking color designs, these not only reflect Colm Dillane's personal style, but also embody Louis Vuitton's pursuit of childlike wonder and avant-garde fashion concepts.

Short Sentence is a Chinese local designer brand that has gained popularity since its establishment in 2015 for its distinct and fun color palette, as well as its highly practical and fashionable designs. The brand is known for its trend-setting colors. The latest 23/24 autumn-winter collection continues the DNA theme, showcasing a lively combination of vibrant and surreal colors. The styling focuses on subtractive methods to create everyday playful outfits that are simple yet profound. The collection features a retro and worn-out aesthetic with a clean and rebellious bohemian feel, aiming to present a deconstructed expression of daily life without preset ideas or following trends. This report will analyze the highlights of the new collection.

Proenza Schouler's Spring/Summer 2024 collection has chosen to debut at Phillips Auction House. Here, Proenza Schouler explores the distinction between art and commerce, while continuing to showcase the image of the modern woman in their previous season's reinterpretation of the brand's archives, creating functional and wearable garments. This season, they have utilized different materials such as sheer fabrics and grid-like ribbons to cleverly construct delicate and ethereal layers. With the reimagined PS logo, they embark on forging a new classic for the brand, further showcasing their position as leaders in New York's sophisticated and fashionable style.

Yoeyyou was founded in 2015. As a women's fashion brand, Yoeyyou aims to convey a sense of inner peace, an inner state of tranquility, and a pursuit of power and beauty. It explores the inner strength of women's flexibility, tension, and determination, tracing their ever-changing contours in life through the language of fashion and capturing the sharp and profound female shadows within it. The brand's 2023 early autumn collection advocates for well-balanced designs that seamlessly integrate fashion into everyday life, shaping the unique personal style of urban women that balances strength and softness.

In September, Dongdaemun Market in Korea has fully launched its autumn collection. The current popular style highlights an elegant and commuting fashion, with delicate tailoring and a minimalist and neat look. Influenced by the continued popularity of urban outdoor style, the design of three-dimensional pockets that are both practical and aesthetically pleasing is widely applied to different items such as jackets, suits, and skirts. As for outerwear, designers focus on a concise and straight-lined boxy silhouette design to showcase a professional and urban image of women. For the autumn season, attention should be given to suits, jackets, and shirts. For more information, please click on the recommended content in the Korean section.

Quiet Luxury is a style that embraces luxury with a discreet and calm attitude, using refined and elegant language to depict the essence of minimalism. Those who choose the Quiet Luxury style often seek quality and attention to detail, with an inner tranquility and a focus on personal comfort and pleasure. At the core of the Quiet Luxury philosophy, neat and precise tailoring is crucial, as it conveys a sense of relaxation and balances practicality and fashion. In terms of color, Quiet Luxury predominantly features practical neutral tones such as black, white, gray, and healing earthy hues. Brands like Róhe, Khaite, BEVZA, The Row, Our Legacy, and RUOHAN represent the interpretation of the Quiet Luxury design direction.

Off-White is a streetwear brand founded by American designer Virgil Abloh in 2013. Abloh, who holds a Master's degree in Architecture, is also a renowned DJ and the creative director for Kanye West, as well as the head of Louis Vuitton's menswear division. Off-White's greatest strength lies in its continuous innovation. At its inception, the brand's iconic logo consisted of bold letters combined with diagonal zebra stripes or a square "X" element. The avant-garde and fun details in its designs exude a strong sense of fashion. The brand's 2023 autumn/winter collection, named "Lunar Delivery," recreates the lunar landscape in its setting, while incorporating a significant amount of African ethnic styles inspired by Abloh's childhood in Sierra Leone, his education in Central Saint Martins, and the brand's own DNA. This collection features many mature industrial-inspired cuts, as well as punk influences from Abloh's experiences in London, which add a touch of shine and unconventional elements to the products.

This report takes "old money style", currently in high demand, as its theme and carefully selects the following highly regarded brands to delve into their brand features and key design elements for this season. By conducting a comprehensive analysis of these brands, it aims to provide more inspiration and creativity for developing items that embody the "old money style".

C'N'C' Costume National is a famous Italian fashion brand, founded in 2004, primarily targeting young customers aged 18 to 35. It embodies their street culture, new lifestyle, and attitude. C'N'C' Costume National combines tradition and non-conformity, day and night, dynamic and classic designs. With its slim and fluid lines, it utilizes prints or letter patterns, along with globally leading high-quality fabrics, to present a minimalistic yet modern fashion sense. C'N'C' Costume National also strives to showcase a naturalistic spirit, releasing a refined and gender-neutral style that has become the signature design of C'N'C' Costume National.

The report analyzed the new products on the Farfetch and identified the main trends as hip hop revival, street avant-garde, comfortable commuting, and casual gentlemen style. In addition, jackets and sweatshirts are top-selling products, with Amiri and Palm Angels being the brands worth highlighting. Based on the above information, it is recommended to pay special attention to the hip hop revival style and the Maillard tones.

ELLASSAY's 23/24 Autumn/Winter collection, themed "Innovative Aesthetics · Tribute to Classics," brings a fresh fashion experience to contemporary women. The brand is committed to innovative design, meeting women's clothing needs while maintaining classic aesthetics.