Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Black Romance -- The Analysis of Yohji Yamamoto The Menswear Designer Brand
Being known as "the Poet of Black", Yohji Yamamoto has been the greatest influencer in the field of traditional apparel and design for 40 years. Bold, avant-garde tailoring and black keynote form his signature unisex fashion.
Silhouette & Item -- The Comprehensive Analysis of Womenswear Runways
This report mainly refines the core silhouettes and items of womenswear to provide designers with intuitive references and trend guidance. According to the database of POP Fashion, dress still occupies the most proportion in S/S 2022 with a little drop. Influenced by the 60s-90s retro fashion and the sexy trend, miniskirt and minidress has returned. Outerwear is the second most category, and colored suit and oversized suit have been the key items; trench coat focuses on the oversized shape as well, which shows superlong tailoring. Tops take 23% of all the categories: cropped tight-fit T-shirt, oversized minimalist shirt, and slim cardigan interpret the new fashion trend of being sexy and simple. Among pants, high-waist loose trousers keep the momentum, while hot low-waist pants and cargo pants create unrestrained and casual looks through their loose, straight shapes.
Color Analysis of Menswear Runway(Purple Series)
Purple is mainly used on menswear design to express the romantic tonality or street fashion attitude. Different hues and saturations can bring different dressing experiences. Orchid Hush(PANTONE 13-3805 TPG), African Violet(PANTONE 16-3520 TPG), Deep Lavender(PANTONE 18-3633 TPG), Zinfandel(PANTONE 19-1522 TPG) and Shadow Purple(PANTONE 19-3217 TPG) are the main colors for S/S 2022 menswear fashion weeks. We can see individualized expression and steady tonality from most brands. Orchid Hush better underlines the romance of men; while Shadow Purple and Deep Lavender focus on the street fashion and create positive and youthful expressions.
Red Carpet -- The Womenswear Runway Analysis of Balenciaga
Balenciaga S/S 2022 ready-to-wear collection, titled Red Carpet, was released at the Théâtre du Châtelet in Paris. The first part of the show was a photocall on a Hollywood-style red carpet. And guests wearing the new collection pause on the walkway before being ushered into a theater screening the short film The Simpsons I Balenciaga. The Simpsons for Balenciaga is the latest in a progression of activations that push certain boundaries set up between fashion and other forms of entertainment, culture and technology, shifting the brand away from an easily definable category.
The Color Analysis of Menswear Runway丨Neutrals
Broadly speaking, neutral colors are the mixtures of red, yellow and blue in different proportions. However, in a narrow sense, neutrals colors are those colorless colors(black, white, gray) and low-saturation earthy tones. In the S/S 2022 menswear fashion weeks, Almond Buff(PANTONE 14-1116 TPG), Honey Mustard(PANTONE 17-1047 TPG), Clay(PANTONE 15-1231 TPG) and Arabian Spice(PANTONE 19-1245 TPG) were the main neutral colors. We can see the perfect presentation of men's elegant and understated temperament from practical and functional clothing. Clay with high inclusiveness pays attention to the casual and elegant scent; Arabian Spice is used more on leisurely outdoor items.
Sex And The City -- The Womenswear Runway Analysis of FENDI
FENDI S/S 2022 womenswear collection fused artistic brushstrokes with neat tailoring to present the abstract and elegant aesthetics. As the second ready-to-wear collection of Kim Jones, it drawn inspiration from the hand-painted logo of the illustrator Antonio Lopez. This collection shown the image of the Disco era from a modern perspective to underline the diverse and confident feminine charm. The runway invitation of FENDI is a folding fan with women portraits, and its simple design is echoed with the theme.
Sustainable Development -- The Digital Exhibition Analysis of Première Vision Paris
As the most authorized exhibition for textiles and accessories, Première Vision Paris provides exclusive fashion ideas and all-around online fashion information for professionals. Exploring the connotation of collective wisdom, Première Vision gathers industry insiders and experts together to establish a frame that people can share their ideas about fashion. On this A/W 22/23 Première Vision Paris, fabric manufacturers, spinning enterprises, tanneries and accessory manufactures all focused on the sustainability, ecological responsibility, bio-degradability and recyclability. Every stage of the production process should be reexamined to reduce the chemical effects to the ecological resources.
Continue the Classic -- The Analysis of CULLNI The Menswear Designer Brand
Founded by Kazuhiko Ando, the young Japanese brand CULLNI is named after the word "Cull" and "Nifty". The products in every season are presented by male and female models, which is harmonious, unified, natural and fluent. Although the products are not designed for couples, they have high reference value. There is no clear boundary between menswear and womenswear. CULLNI pays more attention to a self-focus attitude. All in all, the brand provides us with exquisite daily design, comfortable materials and tailoring, and outstanding visual effects.
The Vision in Spring and Autumn -- The Analysis of Korean Kidswear Retail Market
The retail markets in Korea kept updating in the early September. According to the researches of Korean Hyundai, Shinsegae, Lotte and DOOTA, this report will analyze the current condition of Korean retail market from different aspects like color, item, detail and craft of toddlers.
Purity & Minimalism -- The Womenswear Runway Analysis of PETER DO
The Vietnamese designer Peter Do, who once learned from Phoebe Philo and Derek Lam, won the 2014 LVMH Graduate Prize and founded the namesake label in 2018. Set in Greenpoint, Brooklyn, in an open lot next to the East River, Do's S/S 2022 collection was one of the most anticipated shows of a revived New York Fashion Week. Peter Do gave a hand-written note to each and every one of his guests. In the letter, he likened designing his new collection—the first he's showing on the runway—to making Pho with his dad as a teen."A good Pho is reduced and edited, to an essence" he wrote. Though he's been a minimalist from the start, when analyzing his early work with more experienced eyes, he decided to pare it back and cut out its excesses. The four-piece suit, which he's made a signature, now features a lighter-weight pleated skirt than in seasons past because customers had told him that there was too much fabric around the waist. Looking at photographs of his grandmother's church outfits led to an exploration of the traditional Vietnamese ao dai, which he added lapels and closures to for a side-buttoning coat. An early snapshot of his mom and dad in which his mother holds a rose inspired the rich embroideries on the finale pieces.
A Ruly Space -- The Analysis of ATTEMPT The Menswear Designer Brand
Founded by the designer Liang Dong in 2015, the Chinese label ATTEMPT calls for the fusion of creative expression and culture. And the innovation and regroup of materials and structures have been the key point. Practical elements are injected into styles and functions to follow the contemporary fashion trend of urban techwear. The changes of tailoring and materials interpret the brand concept of "reconstruction".
Fashion Diva -- The Analysis of LITKOVSKAYA The Womenswear Designer Brand
LITKOVSKAYA is a Ukrainian brand founded in 2009 by designer Lilia Litkovskaya. Coming from a family of four generations of tailors, Lilia Litkovskaya explores the idea of contemporary dressing through sleek yet quirky silhouettes and edgy yet fluid designs. A/W 2021 collection deconstructs the very concept of modernity through tailoring and a bold touch. She offers a radically realistic wardrobe for today's woman who is free to be both fragile and fierce.
British Punk--The Analysis of Uniform Experiment Menswear Designer Brand
The Japanese clothing brand Uniform Experiment, co-founded in 2008 by two benchmark figures, Hirofumi Kiyonaga and Hiroshi Fujiwara, and it is regarded as an experimental brand of SOPH.co.,ltd. Based on the design standard of being comfortable and functional, it makes innovative improvement of traditional military uniform elements and formal suits. Under the innovative consciousness and strong influence of Hiroshi Fujiwara and Hirofumi Kiyonaga, Uniform Experiment has quickly become a brand that cannot be ignored in the Ura-Harajuku fashion circle.
Womenswear Fabric -- The Comprehensive Analysis of Cruise 2022 Runways
Cruise 2022 womenswear runways presented dazzling colors and rich fabrics. As the color trend of this season, acid bright colors allowed joyous design to sweep the market. Lime green, wax pink, lilac purple and sunset blue encourage the emotion. According to the analysis of international Cruise 2022 womenswear runways and the catwalk data of POP Fashion, delicate and premium tweed and colorful suit fabric are the main fabrics. Soft-touch and smooth 3D lace embroidery shows a high proportion. Smooth silk with bright and draped appearances and the futuristic shiny leather are noteworthy as well. Natural cotton-linen leisure fabric and impactive 3D decorations will also become the mainstream in the future.
Practical Styling -- The Analysis of DIGAWEL The Menswear Designer Brand
DIGAWEL was founded by Kohei Nishimura in 2006. Compared with other Japanese brands, the low-key DIGAWEL hopes to abandon all the standards of clothing and create designs with brand identity.
Beast Narrative -- The Analysis of SONG FOR THE MUTE Menswear Designer Brand
SONG FOR THE MUTE was founded in Australia in 2010 by two Chinese-Australian, Melvin Tanaya and Lyna Ty. With high-quality fabric selection and unique silhouette design, Song for the Mute has almost become the favorite of all the trendsetters in favor of dark fashion. Song for the Mute is special in that it has a consistent attitude, which means it does not follow the trend and is loyal to its own vision. This is also the inspiration that Yohji Yamamoto, a world-famous Japanese designer, brought to the brand. Undoubtedly, the two designers put their main energy on the fabric and design of the clothing. They regard each season as a chapter, with fabrics and silhouettes cleverly interspersed in the labyrinthine narrative relationship.
Aggressive Elegance--The Analysis of 1017 ALYX 9SM Menswear Designer Brand
In 2015, American designer Matthew Williams founded his personal brand 1017 ALYX 9SM named after his two-year-old daughter. Matthew believes that the brand’s style is aggressive elegance. This seemingly contradictory statement is indeed suitable for the brand. 1017 ALYX 9SM prefers hardcore, and its style is very dark and angular. In terms of fabrics, Matthew likes all materials of high quality, so leather and denim are surely the protagonists in his designs.
Storytelling Clothing -- The Analysis of KYLE'LYK The Menswear Designer Brand
KYLE'LYK is a NYC-based casual menswear brand, whose unique design and production are inspired by by ordinary things or things that are easy to pass by in everyday life. You can see the uniqueness and the brand value with the small detail design. The fabrics it selected are not easy to get tired when meeting with normal people in daily life. KYLE'LYK tells us stories through fashionable printing, weaving and embroidery techniques.
Creativity & Craftsmanship -- The Analysis of DIOR MEN The Luxury Menswear Brand
An ode to creativity in all its forms, the Dior Winter 2021-2022 men's collection, designed by Kim Jones in collaboration with the painter Peter Doig, is a reinvention of ceremonial wear. Shot by Rafael Pavarotti, this collection was more stylish and avant-garde. The design of cap and beret is inspired by the personal style of Peter Doig, and these poetic decorative elements bring highlights to the general looks, which nods to the attractive aesthetic concept of this artist. A series of creative hand-painted works were made to release endless imaginations.
Cool Kids in Autumn -- EOEO'S The Chinese Kidswear Designer Brand
The Hangzhou-based kidswear designer brand EOEO'S creates a sweet and cool fashion style. Compared with the past unisex styles, more girlish elements are shown in the A/W 2021 collection. Ditsy floral dress and floral shirt separate the products. Trendy elements of adult dress are integrated into the kidswear to improve the fashion level.
Old School Fashion -- The Analysis of O!OiCOLLECTION The Womenswear Designer Brand
Founded by the Korean designer Jung Ye Seul in 2011, O!OiCOLLECTION provides new concepts of visual images in every season. The uni-sex line 5252 by O!Oi was launched in 2016. O!Oi integrates the sense of humor into American silhouettes. All-matching colors, graffiti and embroidery are fused with witty, creative details and trendy fashion. Its imaginative, bold yet minimalist style has attracted many loyal fans. O!Oi is also the representative of old school fashion. The vintage French style and creamy colors exude a strong sense of summer.
The Paintings of the World--The Analysis of OAMC Menswear Designer Brand
OAMC was founded in 2013 by Luke Meir, the former creative director of Supreme. Since its establishment, this American-based brand shows a special cognition of trends and modern fashion, and it conforms to the trend of merging street and high-end fashion, and positions the brand idea on the concept of “Tough High Fashion”.
The Textbook Couple Style -- The Analysis of Alice Barbier & js Roques Couple Outfit Bloggers
Alice Barbier and js Roques from Paris, France jointly run the couple fashion account @jaimetoutcheztoi on ins, which means "I like everything about you" in French. The styles of this western couple bloggers are mainly urban commuting and unisex leisure. They are good at using the same color tones and elements to create casual and natural outfits, showing a kind of tacit agreement.
Playing with Mix & Match -- The Analysis of Kolor The Menswear Designer Brand
The high-class casual fashion brand Kolor was founded by Junichi Abe in Tokyo in 2004. The accuracy, delicacy and low-key accent of Kolor present highly-practical precise tailoring and proverbial details. Geometric shapes and splicing design are integrated into the brand keynote of being graceful, relaxing and modern to show the collusion of multiple elements.