Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Daily Practicality and Entry-luxury -- The Analysis of Viktoria Chan The Womenswear Designer Brand
The Swedish entry-luxury independent designer brand VIKTORIACHAN was founded in Stockholm, Sweden in 2013, which is loved by Swedish royals, celebrities, politicians and bloggers. This brand combines minimalist silhouette and 3D tailoring to create perfect modern and fashionable clothing for urban women, presenting distinctive attitudes. The ready-to-wear VIKTORIACHAN S/S 21/22 collection accentuates the daily practicality and functionality. Basic design elements like iconic knots, classic silhouette and daring yet feminine lines are further extended this season. Pleated fabric is combined with the knots on the neck. Adjustable metallic tabs and layered shoulder details in the last season all appear on the clothes in this collection.
Opposing Images -- The Analysis of YIRANTIAN The Womenswear Designer Brand
YIRANTIAN is a homonymic brand founded by the Chinese designer in 2014. The designer graduated from London College of Fashion as a Master. The brand interprets a group of independent women with living attitude. These women are elegant, delicate, sexy and direct, and they are not stick to the fashion trend. The brand pays attention to clothes tailoring and the craft and development of fabrics in order to provide urban women with high-quality unique daily dressing. YIRANTIAN is sold in about 38 stores in China, including LABELHOOD, Galeries Lafayette, BEAST and Roundround. In 2015, the brand cooperated with Lane Crawford to launch the 165 anniversary project. In the same year, the designer was selected as the Young Talents of Vogue Italy and displayed at Dubai with other 25 young designers around the world. In 2018, she was shortlisted in the Forbes 30 Under 30 list. In April 2019, she won the Visa Young Designer Award.
Low-key Luxurious Practicalism -- The Womenswear Catwalk Analysis of Fendi
The design inspiration this season is related to the Fendi family, these famous five Fendi sisters. Starting from their wardrobes, Kim Jones makes the character and taste of each one into a distinct women and dressing style, creating brand new Fendi Women. Low-key luxury is the main tonality of the whole collection. Instead of direct color impact, Kim Jones uses the low-key luxury to hold this fashion feast. Rose gold color, eye-catching monochrome wool and soft mink skin fully present the dressing requirements of women. Kim Jones foretold on Instagram that the new collection was inspired from the timeless design of Karl Lagerfeld, which endowed the classic elements with modern temperament. The F-shaped glass houses on the runway replace the Roman columns and classical sculptures. It is not difficult to see Kim Jones' cultural heritage of Fendi, the Italian brand with a long history, and his practice of the concept of circular environmental protection.
Defect-Rebuild -- The Analysis of Unawares. The Menswear Designer Brand
Taking Defect-Rebuild as the theme, Unawares. this season is meant to find breakthrough and rebuild from the defect. Every item in this new collection has its own character. The curved defect design on the front and back parts of classic suits and special shirt with multidimensional-rotated structural cut-parts redefine all the details. Besides, this brand also officially released its womenswear collection this season.
Healing and Classic -- The Comprehensive Analysis of Menswear Catwalks (Color)
Healing colors like Pristine, soft pink and neutral colors are the main color tones for A/W 21/22 menswear. And the gentle Yellow Iris provides an optimistic life style. The winter vibe brought by Chocolate Truffle, Ginger Bread and Military Olive presents luxurious, practical and retro tonality in the menswear catwalks.
The Balance Between Street and Formal -- The Menswear Catwalk Analysis of Louis Vuitton
The Louis Vuitton A/W 21/22 collection inspires from Stranger in the Village written by James Baldwin in 1953 and brings us charming designs under the theme Art of Travel. Taking the abstract marble as the setting of catwalks, the unique design brings both street and futuristic feeling, and also the hip-hop vibe. The abstract broad silhouette, marble color application, bright check patterns and metallic colors provide inspiration to men's dressing collocation this season. The gender-free pleated dress is more like Virgil Abloh's new attempt to get Louis Vuitton out of the old conventions.
Domestic Landscape -- The Analysis of DIGAWEL The Menswear Designer Brand
The Japanese brand DIGAWEL, which was founded in 2006 by Kohei Nishimura, launched its S/S 2021 collection recently. The theme Domestic Landscape takes advantage of various colors to make daring designs. The neat tailoring and typical Japanese layered style is both stylish and practical.
Minimalist Deconstruction -- The Analysis of TINY IN studio The Womenswear Designer Brand
TINY IN studio is a Chinese original niche designer brand founded in 2012, which is skilled in minimalist deconstruction design. Black-white-gray and natural land color tone are the main color keynote of this brand. Its nonscheduled new products put emphasis on presenting the combination of fashion and real lives. Individualized and confident, also niche and innovative.
Accelerate Simplification -- The Catwalk Analysis of Jil Sander Womenswear
Simplification is the core of Jil Sander's design in 2021 early autumn. This style well fits the current uncertain period and ingeniously integrates contrastive elements to present liveliness in the delicate minimalist style. During the quarantine this year, the designer Luke Meier expects to show more indoor feeling and bring warmth to the life. This season's products use concise visual language to accurately send out the inspiration and brand inspirit. Soft woolen knitting and stiff suits fabric are applied as textures. Decorations and ornaments like jewelry buttons capture the modern quintessence. The most eye-catchy scarf turndown embraces the real contemporary silhouette and texture. The relaxing practicality and stylish angular tailoring show extreme elegance. The LOOKBOOK this season was shot in an apartment, and this modern space also reflect the delicate minimalism of brand.
The Annual Top Ranking List of Brands -- The Comprehensive Analysis of Denim Markets
This article mainly aims at sorting out the data of users' attention to popular denim brands this year, refining the annual hot search list of denim brands combined with market heat and topic, and analyzing it from the perspectives of items, crafts, details and so on.
Delicate and Leisurely Life -- The Analysis of The CLASIK The Menswear Designer Brand
The CLASIK is a Japanese leisure brand, which adds casual sense and languor loose style to the minimalist suits design to present a delicate and leisurely life style. Shirts, T-shirts, trench coats and jackets are the main items, advocating its polymorphous minimalist life styles.
Comfortable Sexy -- The Analysis of Akira Naka The Womenswear Designer Brand
The Japanese independent designer Akira Naka launched his homonymic brand in 2009. Akira Naka was graduated from Royal Academy of Fine Arts, and he is good at selecting textures to present his concept of "Dressing Attitude". Several iconic series were released, the brand applies 3D tailoring to create classic costumes. His clothes has clear exquisite embroideries and quantity tailoring. Akira Naka thinks that clothes is the tool to express emotions, so a good piece of clothes can demonstrate one's temperament, pride, elegance and dignity.
Practicalism -- The Analysis of Nain The Womenswear Designer Brand
Nain is a mid-end Korean native womenswear brand. It's popular among Korean females for its comprehensive cost performance and high practicality.
Low-key Office Clothing --The Comprehensive Analysis of Lady Style Designer Brands
Accumulated life experience cultivates the low-key lady style. So quality has been the key of lady style design. Designers prefer high-quality clothing with sense of design. They bring more stylish dressing experience for ladies through the changes of details. This report sorts out the key details of lady style designer brands. The design of items puts emphasis on shirt coats and suit coats, which are the necessary items for office ladies. The misconception splicing and the design of lapels increase the layers and creativity.
Modern Folk Style -- Ulla Johnson The Womenswear Designer Brand
Traditional Japanese ditsy flowers, rustic natural dyeing in low saturation and conventional circular patterns run through the entire collection and emphasize both comfort and natural folk patterns. The style itself becomes the focus and makes a relaxing visual effect.
Simple Art -- Yana Besfamilnaya The Womenswear Designer Brand
As a young designer brand from Russia, Yana Besfamilnaya draws inspiration from works of Henri Matisse. Rich colorways and simple yet impacting lines sketch female body, which is used as main prints and decorations. Contrasting colors and the coordinated effect decorate styles.
Fashion -- The Comprehensive Analysis of Street Fashion Designer Brands
Styling can show the wearer's confidence and taste. New fashionable styling features leather outerwear, suit sets and the outerwear with leopard prints. Accessories include cool leather bags and neat sunglasses.
Sophisticated Charm -- The Comprehensive Analysis of Sophisticated Style Designer Brands
Sophisticated ladies exude the charm of living a peaceful life and standing aloof from the worldly success. They pursue a high-quality life, simple yet refined details, pure and accurate cutting, natural and fine patterns, and fluent silhouettes. They are elegant, frank and leisured.
Renewal in Winter -- The Comprehensive Analysis of Lady Style Womenswear Benchmark Brands
This report mainly analyzes ICICLE, EP YAYING and LESS. This season lady style features change of outerwear, evolution of placement structures and details on key items.
Practical Needs -- The Comprehensive Analysis of Guangzhou Markets
This report selects styles in Guangzhou wholesale markets in November and mainly analyzes thick outerwear. Regular puffa jackets are key this season. Mixed materials and decorations on the collar gain much attention.
Suits -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's suits in October, business leisure style holds 53%, followed by fashion leisure and rune arts. Accessories feature metal materials. Plant and flower patterns stand out in patterns. Details on the neckline and plackets become the focus this season.
Diversified Slow Fashion -- Andersson Bell The Womenswear Designer Brand
Andersson Bell is a famous Korean designer brand founded in September 2014, quite popular among stars and youngsters. Its 2020 A/W collection is inspired by Monterey Pop Festival in 1967. The designer wants to express the style, life and music of Janis Joplin. Based on basic silhouettes, Andersson Bell displays Korean style colors, check suits, slogan sweatshirts and silhouette designs. It sticks to its own style while following up the trend. Its items seem to be ordinary but take on prominent details and layers. Andersson Bell subverts the stereotype of Korean street casual style with a simple yet elevated Nordic flavor, an air of British retro gentlemen style and a fresh and romantic French touch.
Highlight Placement -- The Comprehensive Analysis of Catwalk Details
This report is based on the analysis of the data of the four major fashion weeks in S/S 2021. In this report, catwalk data divided by garment area and palcement details are theme of the analysis. Designers breaks through the iimitation of multi brand theme inspiration design. From the aspect of natural and eco-friendly, home office, rebirth and sustainable, French style and so on to explore essence of the design details. And provides inspiration for the process of superb details. Design details used in different part brings a different design psychology for garments and conveys a fashionable attitude.
Rebirth & Close to Nature -- The Comprehensive Analysis of New York Fashion Week
Due to COVID-19, this year New York Fashion Week has been shortened from the usual eight days to four, and fewer than 10 designers hold physical shows for their latest collections. Despite the severe condition in New York, many brands still hold fashion shows offline, which reveals the determination of the whole fashion industry to survive and return to happiness. Many designers draw inspiration from the relationship between man and nature, and some put the show in the woods. Beautiful flowers and nature-inspired patterns characterize this season. In the meantime, people are stuck at home, and they have a growing demand for home decorations. Therefore, diverse and eco-friendly concept is also warmly welcomed in S/S 2021. This season features exaggerated expressions, such as the big bowknot, spreading ruffles and dramatic hem designs, as well as various joyful colors which represent hope and rebirth.