Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2019-12-31 126246
Revival of The Classic -- The Comprehensive Analysis of Luxury Brands
In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.
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2019-12-25 101479
Instagram Fashion Bloggers : Jet-Set Females
The authority uses the free ranking search tool to rank top influencers of Instagram bloggers. AI does a comprehensive analysis of bloggers based on their high quality audience and true participation, resulting in a rank of the top influencers. The order of influencers in this list is based on the impact calculated by the tool, not just the number of followers. As a result, we find that some people who have a higher number of followers are lower on the list than those who we think have an influence on a small number of followers.
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2019-12-21 149372
Sophisticated Elite -- The Comprehensive Analysis of Womenswear Designer Brands
In recent months, the sophisticated elite style has been active on big fashion brands, fashion bloggers, fashion week street snaps, designer brands and buyers' websites. And the clothing collocation of this style is also heated. This style uses fluent cutting and exquisite details to display the able and experienced feel. Some items of designer brands also switch towards this style. Shirts, suits, dresses, skirts and suit trousers become key items of displaying the able and experienced feel, and gain much attention.
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2019-12-11 87223
The Real Touch -- The Comprehensive Analysis of Womenswear at Guangzhou Markets
As the largest clothing wholesale market in China, Guangzhou influences the garment markets in Southern China. This report analyzes styles in wholesale markets, such as UUS, Huimei, Baima and Shisanhang. Styles have obvious regional features, and patterns are also changed. The fleece and berber fleece display the warm quality sense of autumn and winter. Styles in A/W 19 are simpler but more utility. The emerging crafts like pearlescent fabrics, cutout and woolen combination present the trend of Guangzhou wholesale markets. In addition, POP will still focus on spring styles in January.
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2019-12-10 107284
Beautiful But Not Likable -- Push Button Womenswear Designer Brand
Push button, founded by Seung Gun Park in 2003, is a South Korean designer brand which rises and prevails worldwide in recent two years. Park, a former K-Pop star, named the brand after a lyric, "Push the button, don't Push the button" from Madonna's song - Hollywood. The brand aims to create bright and playful street wear through the combination of opposing elements. The theme of this season is "beautified the typically unflattering" which is presented by the installation art headwears. The dramatic look and complicated cutting make a strong contrast.
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2019-12-03 77588
Suits -- The Top List of Menswear
According to the data analysis of TOP 100 downloaded men's suits of POP users in November, the business leisure suit is still dominant in the market, followed by the business fashion style. Avant-garde design grows to 7%. In terms of pattern, check and stripe are dominant. For crafts, splicing is dominant.
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2019-11-20 94369
Suits--The TOP List of Womenswear
The TOP list is ranked by POP users' downloading interactive data. The main styles are the simple & sophisticated style, the fashion and leisure style and emerging design. And the simple & sophisticated style gains the most attention. The basic H-line is dominant in silhouettes. In terms of crafts, splicing and drawstring are main crafts. Deconstruction also gets attention as the emerging design.
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2019-11-06 98725
Warm Feel- The Comprehensive Analysis of Womenswear in Korean Markets
This report concludes key items for A/W 19/20 in South Korean wholesale markets, department stores, well-known buyer stores and designer brand collection stores. It also analyzes key items, crafts and fabrics in the market, and recommends some local designer brands in South Korean.
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2019-10-15 112876
New Independent Ladies- FORELE Designer Brand for Womenswear
The designer of FORELE, Gao Rixuan, graduates from school of media at University of East Anglia in England and created the independent designer brand, FORELE, in 2016. The key words of this brand are independence, reality and elegance. The brand is in the view of contemporary females, sets "sharing" and "cherishing" as the tenet, advocates the concept of independent aesthetics, and expresses the longing for pure beauty.
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2019-10-14 76355
The Comprehensive Analysis of Hangzhou Wholesale Markets
In the new season, Hangzhou markets are full of edgy warm colors and novel details. Forest green tones inject the vitality of nature into items. Natural yellows deliver a sunny and warm feel. Elevated brick red hues display warmth. Markets in Hangzhou use mainly warm colors, focus on a design sense, mix and match fabrics, styles and items. Accessories add visual highlights and enhance practicality.
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2019-09-30 120731
Fashion Film Art -- Ader Error The Womenswear Designer Brand
Founded in 2014, Ader Error has attracted consumers with its imaginative conception and youthful style. It redesigns the simple sweatshirt, knitwear and overcoat, and endows them with a new concept. Its A/W 19/20 series is inspired by fashion film art. And Ader believes that its communication with the film industry has become the decisive medium.
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2019-09-06 113991
Unconventional -- The Catwalk Analysis of PEACEBIRD Womenswear
On 9 A.M., September 4, 2019, New York time, PEACEBIRD showed up with the theme NO BOUNDARY in New York Fashion Week. The show garments and styles are eye-catching. Medals and volleyball court elements are incorporated. Inspired by sporty courts, sports and fashion are combined with the adding of Chinese elements. Taking cues from the spirit of the Chinese female volleyball team, designers interpret PEACEBIRD MEN x M&M's and PEACE°. HONOR, Today's Headlines and PEACEBIRD are collaborated to nod to Chinese Design.
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2019-09-06 107748
The Suit -- The Analysis of Popular Items in Womenswear Markets
In September, the styles of suits include the unisex casual, youth elegancy, simple sophistication and leisure-luxe women. Simple sophistication holds 36%, and youth elegancy accounts for 28%. Classic fine checks are still the key part for the suit. The asymmetric cuts and creative details appear this season.
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2019-08-19 91303
Suits -- The Analysis of Popular Items in Womenswear Markets
In August, simple sophistication is dominant, followed by smart leisure and cotton&linen. Checks are the mainstream, holding 36%, while stripes hold 18%. Florals start to appear on suits. Splicing is a key technique for suits.
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2019-07-10 93048
Suits -- Comprehensive Analysis of Designers' Suits
For A/W 20/21, Cuts and details are key for Women's Suits with special appeal.
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2019-06-26 96236
Florals and Fish -- Darja Donezz
Darja Donezz is a Ukrainian designer brand founded in 2013. Its inspiration comes from children's dreams which make items more sentimental. Minimal lines and graphics are avoided. Darja Donezz emphasizes feminine, seductive and romantic qualities. Inspired by stage plays at the beginning of the 20th century, this season' drop features floral pattern combinations, fish motifs, ostrich feathers, corset styling and etc.
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2019-04-18 140273
Suit -- Comprehensive Analysis of A/W 19/20 Catwalks for Womenswear
On A/W 19/20 catwalks, suits gain traction. In this season, workwear influences, placement decorations, nipped-in and waisted design and two-layer shape are included. Pared-back cropped and slouchy suits are presented.
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2019-04-15 137740
Meet Milan -- Comprehensive Analysis of A/W 19/20 Catwalks for Womenswear
A/W 19/20 Milan fashion week featured delicate classics, minimalism and modernity, and created a inclusive fashion environment combing classics, heritage and contemporary fashion.
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2019-04-10 114114
Shanghai Exhibitions -- A Comprehensive Analysis of A/W 19/20 Trunk Shows for Womenswear
During Shanghai fashion week, Mode is also held in Shanghai. Mode joins hands with Showroom, Ontimeshow, DFO, Alter, Tube and Not Showroom to form a trade and commerce system which includes more than 1100 garments&accessories brands in over 30 countries. A comprehensive trunk show network is spread all over the city. Simple&sophisticated style and modern high street are key, followed by sports and lady's styles. The functional, practical and artistic features are interpreted through many styles.
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2019-03-12 111144
No Stranger -- Analysis of Street Snaps in Paris Fashion Week
In A/W 19/20 Paris Fashion Week, feminism was highlighted. Barbie pink, charismatic red, animal prints, offbeat cutout, fringing, feminist waist-cincher and feminine mixing and matching showed the slick and feminist quality.
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2019-03-06 135987
Chanel -- 19/20 A/W Analysis of Catwalk Brands for Womenswear
Chanel's catwalks often get attention from the whole world. This time, Chanel takes us to a ski resort. As the last collection designed by Karl Lagerfeld, who just died recently, and new creative director Virginie Viard. All models wear a white camellia, which pays tribute to the past and marks the new start.
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2019-02-27 119657
Analysis of A/W 19/20 Street Snaps in Milan Fashion Week
Colors, materials, crafts, patterns, items, details, styles and matching are highlighted in A/W 19/20 street snaps during the Milan Fashion Week. Bright tones are key, and Barbie pink dominates. Contrast tones and materials are accentuated for piecing. Metallic fabrics and sequins are combined to add interest.
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2019-02-22 129591
Gucci -- Analysis of 19/20 A/W Catwalk Brands of Womenswear
On 22:00, Feb. 20 in Beijing time, Gucci held the 19/20 A/W collection show in Milan. This show's invitation letter is carried by a wooden box which contains a ancient Greek pulp mask. The invitation letter is on the inside of the mask. The location is Gucci Hub. Alessandro Michele used over 120 thousand LED bulbs to make a oval light wall which forms a unit with a mirror catwalk more than 100 meters long.