Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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2022-07-19 42373
The Analysis of Stefano Ricci The Benchmark Menswear Brand
“It is an ideal journey that leads us to the roots of masterpieces. We imagined the SR man in a path of exploration, beginning from the material that gives shape to dreams with his research guiding his choices and his study preparing him for life. The soul of the work is revealed, made of forms and emotions, of manual work in the quarries, of marble and artist workshops”. Filippo Ricci, Creative Director.
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2022-07-15 8261
The Analysis of RICCIWEE The Menswear Designer Brand
RICCIWEE is an independent fashion brand founded by Yani Fang, Bing Wei co-directed by Samir Farah and Yaqian Fang. RICCIWEE inspiration comes from art and culture. The value that the brand represent is ‘Dress No Gender’. Known for merging masculine and feminine in the design techniques, print and colors. The sourcing of the fabrics is curated from high-quality and well-cut garments.
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2022-07-12 6554
Healing Garden -- The Analysis of Comme des Garcons Homme Plus The Menswear Designer Brand
Comme des Garcons Homme Plus, the menswear line under Comme des Garcons, was founded by Kawakubo Rei in 1984. It has won numerous accolades for re-conceptualizing the traditional masculine design and keeping its avant-garde style. In this season, the designer disassembles suits, trench coats, jackets and tuxedos as well as presents realistic floral prints and embroideries on them. She draws inspiration from the collage work of Bedelgeuse and turns garments into surreal artwork.
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2022-07-07 20619
Epiphany -- The Analysis of Bed J.W. Ford The Menswear Designer Brand
Founded by Japanese designers Shinpei Yamagishi and Keisuke Kosaka in 2011, the fashion label Bed J.W. Ford is exploring creative designs and harmonious layers to create the unique elegance. Shinpei Yamagishi was once a shop assistant in a famous second-hand fashion store in Tokyo, and he carried an marvelous aesthetic with him. Going against the trending subcultures, Bed J.W. Ford maintains themselves on the road toward being elegant and light-handed.
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2022-07-02 66610
Perfect Breakthrough--EN OR Womenswear Designer Brand
EN OR, an emerging brand by a Korean designer, was established in 2017. EN OR means ‘perfect and breakthrough’ in French, which is also the consistent design philosophy of this brand. Based on genderless and loose outline and cutting, it puts forward new ideas into different details in every season. EN OR always creates new surprises and commits itself into making comfortable, utility and niche clothes without limitations. EN OR is an obscure designer brand whose clothes deliver a sense of low-key and sophistication to people.
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2022-06-08 8372
Unconventional -- The Analysis of 3.1 Phillip Lim The Designer Brand
S/S 2022 collection is based on the uniform in our daily lives. Designer maintains the practicality and comfort of clothing and integrates firm belief and strong self-awareness into design, telling people to know themselves better and search for a faithful identity.
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2022-06-07 6461
Yama Style & Art -- The Analysis of Junya Watanabe Man The Menswear Designer Brand
Junya Watanabe Man is a namesake Japanese fashion label founded in 1993, which is known for its creativity, avant-garde ideas and exquisite techniques. Junya Watanabe tries advanced fabrics, raw cutting and drapability in his experiments, and it is exactly the inspirations of his creative works and bold performance. S/S 2022 collection explores the originality of artists from allover the world to express brand’s fashion attitude.
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2022-06-07 10404
Dreamy Garden -- The Analysis of Thom Browne The Menswear Designer Brand
Clean gray is used as the main tone in this season. Shoulder pads and collages show gender-inclusive structures and an alternative urban style.
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2022-06-02 57346
The Comprehensive Analysis of Italian Businesswear Brands
Italian menswear has almost been the representative of luxury. Precious materials, smart tailoring skills and high-end fabrics are the reasons for the success. ‘The Italy tailor tried to cover up the defects of the wearer, trying to make men look slimmer, more graceful and taller, to make up for the mistakes God made.’ This is exaggerated, but it also points out the key to Italy's clothing based on the world. The "Made in Italy" seal for fashion shows that it is different from the experimental fashion of French fashion, and is also different from the pure commercial nature of American fashion. It should have superb production technology, excellent workmanship and novelty fabrics, and relatively simple and practical design.
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2022-05-25 18486
Walking Art -- The Analysis of VSKONNE The Benchmark Menswear Brand
Inspired by the movement of water, S/S 2022 collection ‘Walking Art’ presents a conflict between black and white. White expresses the brightness and cleanness of water, just as the easy lifestyle of VSKONNE gentlemen; black reflects the feeling of vastness and steadiness, presenting the thoughts and self-restraint in their minds. Water is the media that carries the ideology of life.
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2022-05-24 67697
The Data Analysis of Cross-border E-commerce(Menswear)
Current Condition: Chinese B2C cross-border e-commerce reveals a high dependence on platforms such as Amazon, eBay, AliExpress, Shein, Wish, Lazada and Cdiscount.
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2022-05-18 53431
The Analysis of Louis Vuitton The Luxury Womenswear Brand
1.Louis Vuitton unveiled ‘200 Trunks, 200 Visionaries: The Exhibition’ in April in Marina Bay Sands Event Plaza, Singapore to celebrate the 200th anniversary. 2.The Foundation Louis Vuitton unveiled “Coming of Age” on 8 April in Paris, France. The exhibition is in loving memory and honour of the late Virgil Abloh, and an extension of the original global “Coming of Age”. 3.Louis Vuitton’s Objets Nomades in Taiwan 4.Eileen Gu walked her first runway show for Louis Vuitton Cruise 2023 collection.
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2022-05-13 60997
Urban Revolution -- The Analysis of ZEGNA The Luxury Menswear Brand
S/S 2022 collection continues the smart tailoring and fits, and also subverts the traditional formal wear via creative fabrics and bold colorways, creating an advanced menswear aesthetic.
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2022-05-10 16942
Primary Color -- The Analysis of Yohji Yamamoto The Menswear Designer Brand
Japanese designer Yohji Yamamoto is famed for putting an androgynous, directional spin on traditionally feminine avant-garde designs, and pioneering the fashion-meets-sportswear aesthetic. This is how Yamamoto’s signature dark designs and draped tailoring have impacted how we dress today. Yamamoto’s signature aesthetic, which hinged on all-black, body-engulfing designs, put a new spin on tailoring and stood out among the cinched waists, shoulder pads and bold block colours that ruled the 1980s fashion scene. In an era of rainbow brights, a dark colour palette had the shock factor.
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2022-05-05 74788
Suit -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women’s suits from March to May in 2022, Simple Sophistication(43%) is the most welcoming style, followed by Emerging Design(22%) and Youthful Elegance(18%). Suiting and drill are the main fabrics, while checked fabrics also share a certain proportion. Drawstring remains the hottest details on suits when accessories are trended upward in the market.
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2022-04-15 64169
Sunny Mood -- The Analysis of VICUTU The Benchmark Menswear Brand
VICUTU S/S 2022 collection drew inspirations from the growth of natural plants. Life experiences and time marks are interlaced with traceable fashion design to discover a new balance and co-existence.
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2022-04-11 39465
The Analysis of 2022 LVMH Prize for Young Fashion Designers
The Analysis of 2022 LVMH Prize for Young Fashion Designers
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2022-04-07 37999
Avant-garde Postmodern Creation -- The Analysis of Maison Margiela The International Womenswear Brand
Margiela Resort 2022 is inspired by Galliano’s latest “Artisanal” collection, a co-ed Spring/Summer collection that was an ode to the post-pandemic youth. Through the medium of film, Galliano transports viewers into a disruptive disposition, filled with illusions on a meta-level. The uniqueness of Galliano’s vision for the Resort collection trickles down from the desirable and dramatic aesthetic from the Artisanal collection.
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2022-03-31 46916
Rebuilt Personality -- The Analysis of Valentino The Luxury Womenswear Brand
Valentino S/S 2022 collection broke the stereotype and boundaries to launch a new beginning. Upscale materials were combined with creative layers and bright colors for the new haute couture. With the active interpretation of Zendaya, Valentino rebuilt the fashion vision of post-digital age.
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2022-03-24 68435
The Beat Generation -- The Analysis of Max Mara The Luxury Womenswear Brand
Max Mara A/W 2022 collection paid homage to Sophie Taeuber-Arp’s work and drew inspirations from Dadaism to develop dramatic pieces. Resort 2022 collection embraced the spring by Whitney Bag’s fresh tones. The technical knitted fabrics of 101801 Light coat were presented in dreamy pastels.
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2022-03-23 89566
Suit -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women’s suits from January to March, J-Korean(41.6%) has trended upward greatly, followed by Sophistication(25.7%) and Youthful Elegancy(11.6%). Loose fits and X-line suits have been the most noteworthy silhouettes, while cropped suits are now in an increasing trend. For crafts, bowknots, cutouts, and deconstruction are welcoming.
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2022-03-20 78813
High-class Romance -- The Analysis of ROMANCHIC The Womenswear Designer Brand
ROMANCHIC is a Korean designer brand founded by Hye Jung Choi. Based on the sophisticated keynote, the brand creates a casual yet formal, romantic yet agile female image through elegant details and luxurious fabrics. S/S 2022 collection used romantic laces, ruffles, and pearls to meet the concept - ‘being pretty but not monotonous and limited’.
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2021-12-28 19428
Gorgeous Club -- The Analysis of Dolce & Gabbana The Luxe Menswear Brand
The S/S 2022 campaign of Dolce & Gabbana inherited the traditional application of lights and interpreted the 21st century aesthetics. The evolution of Sicily style continued the interesting conversation between fashion and tradition. Every look presented the feeling of color and light in a different way. Distinct silhouettes tried to discuss tradition with a modernized mind. A free, luxurious, sexy, and pretty aesthetic was then launched.
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2021-11-19 84164
Love Parade -- The Womenswear Runway Analysis of GUCCI
GUCCI announced that in May, 2020 they would only launch two fashion shows each year instead of the traditional fashion week schedule. To celebrate the 100th anniversary of GUCCI, the S/S 2022 runway in the early November, 2021 was held on the Hollywood Boulevard, inviting 12 celebrities as models and displaying over 100 looks. This runway, named Love Parade, was a signature fashion show to reveal the retro charm. Styles, fabrics, and colors were all mixed-and-matched with a free mindset.