Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2022-12-27 22945
Practical Luxury -- The Analysis of Hellessy The Womenswear Designer Brand
Sylvie Millstein launched Hellessy in 2012 from her Soho studio, where she has since captivated women with her signature designs. Each Hellessy collection is produced locally and ethically in NYC, with an acute mindfulness to detail. Hellessy focuses on timeless pieces that can be worn over and over again, with an inherent sense of laid back glamour.
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2022-12-08 23238
Modern City -- The Analysis of Unawares. The Menswear Designer Brand
Unawares. founded in 2014 by designer Kevin Ng. Emphasizing that design originates from everything and everything can be redefined, the designer uses clothing as the carrier to embody ideology, so as to interpret design concepts and shape Unawares. Unique brand tone, through extreme tailoring and control of details, which is convey the designer's view on modern fashion, and establish the identity of the fashion field. It will be the long-term direction of the brand.
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2022-12-02 31003
The Comprehensive Analysis of Shanghai Womenswear Retail Market
The Comprehensive Analysis of Shanghai Womenswear Retail Market
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2022-11-21 40809
Oriental Vision -- The Analysis of FENG CHEN WANG The Menswear Designer Brand
Feng Chen Wang is a Chinese-born, London-based designer at the forefront of a new generation of fashion talent emerging from China. Feng studied MA Fashion Menswear at the prestigious Royal College of Art, London, graduating in 2015. Describing her aesthetic as “future-modern, authentic and multidimensional”, Feng fuses traditional craftsmanship with innovative technology and technical deconstruction. Her design ethos draws inspiration from her life experiences and Chinese heritage to create gender neutral clothing that is functional, conceptual and personal.
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2022-11-09 55480
Modern Fusion -- The Analysis of PRADA The Luxury Menswear Brand
Prada presents “Lake Tai”, a project by Michael Wang, with the support of Fondazione Prada. The exhibition will be displayed from November 10, 2022 to January 8, 2023 at Prada Rong Zhai, a 1918 historic residence in Shanghai restored by Prada.
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2022-11-04 38425
Remain True to Minimalism -- The Analysis of Jil Sander The Luxury Menswear Brand
Remain True to Minimalism -- The Analysis of Jil Sander The Luxury Menswear Brand
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2022-10-21 54373
Eco-friendly Era -- The Analysis of Balenciaga The Luxury Menswear Brand
In a worrying atmosphere, echoing the current geopolitical situation, Balenciaga presented its Fall/Winter 22/23 collection at the Parc des Expositions du Bourget, while reaffirming its support for Ukraine. Oversized hoodies, wide-shoulder outerwear and bodysuits were made of recyclable and alternative fabrics to meet the ideas of low-carbon environment. The trash bags also echoed the theme.
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2022-09-30 78873
Phenomenon Communication -- The Analysis of ADER error The Designer Brand
ADER was founded in 2014 and is a brand based on fashion and expresses cultural communication. What makes ADER ERROR shine is its unique and premium design and style. The distinctive brand features and style make it always stand out. The picturesque literary temperament, coupled with the new trendy and retro theme, makes it quickly occupy the trendy market. Even the shooting style of the models on the official website is also unique.
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2022-09-27 27324
Elegant Gentleman -- The Analysis of VSKONNE The Benchmark Menswear Brand
The A/W 22/23 campaign tells the story of struggling about men in their different life stages. Every fight and change in the life is an experience of growing and the approach toward a better ego.
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2022-09-22 33152
Natural Adventure -- The Analysis of Etro The Luxury Menswear Brand
For Fall/Winter 22/23 collection, the creative director Kean Etro starts an adventure for young people through saturated colors and loose cuts. The free and romantic dressing in this season exudes an easy and free spirit. Signature paisleys are combined with wolves, thorns and roses to show the growth from teenagers to adults.
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2022-09-15 21839
Rebuilt Fashion -- The Analysis of Lanvin The Luxury Menswear Brand
Lanvin A/W 22/23 womenswear collection sees the art of trompe l’oeil and weaves a modern dreamland. Lanvin opened its new boutique in Qingdao. Inspired by the luxury screens in Jeanne Lanvin’s apartment, the unique blue-tone interior space echoes the A/W 22/23 collection.
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2022-09-14 32296
Joyful Nostalgia -- The Analysis of Paul Smith The Luxury Menswear Brand
Delving into the rich world of arthouse cinema for the Men’s AW22 collection, Paul Smith spotlights the unique aesthetic techniques of film’s greatest auteurs. Incorporating lavish textures, a cinematic palette and otherworldly photo prints, the collection culminates in a self-assured new look for the season.
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2022-09-13 47882
Nod to the Classic -- The Analysis of DIOR MEN The Luxury Menswear Brand
The new Dior Men’s Autumn-Winter 22-23 collection explores the label’s history in full detail, playing off Parisian culture with trademark ease and just a touch of opulence. Classic high fashion pieces such as the iconic Bar Jacket, the Saddle Bag and more are reinterpreted through a prism of modernity by creative director Kim Jones to weave what Dior calls an “emblematic connection between today and tomorrow”.
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2022-08-31 58680
Roam the City -- The Analysis of ZEGNA The Luxury Menswear Brand
1.ZEGNA and Real Madrid are proud to announce a unique partnership in which ZEGNA will become Real Madrid’s Official Luxury Travelwear Partner. 2. To celebrate the new chapter of ZEGNA, a new store was opened in One Central Macau, providing a modernized and pragmatistic space for gentlemen. 3. Zegna Summer 2023 collection created a light and innovative menswear wardrobe by different materials and colors, and offered infinite possibilities to this summer.
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2022-08-29 24509
Avant-garde Pioneer -- The Analysis of Maison Margiela The Menswear Designer Brand
Maison Margiela, formerly Maison Martin Margiela, is a French luxury fashion house headquartered in Paris and founded in 1988 by Belgian designer Martin Margiela. The house produces both haute couture-inspired artisanal collections and ready-to-wear collections, with the former influencing the designs of the latter. Product lines include womenswear, menswear, fine jewelry, footwear, objects, fragrance, and home goods, among others. Known for deconstructive and avant-garde designs with unconventional materials, Maison Margiela has traditionally held live shows in unusual settings, for example empty metro stations and street corners. Models' faces are often obscured by fabric or long hair to direct attention to the clothes and design. With Maison Martin Margiela going public in 2002, Margiela resigned as creative designer in 2009 and John Galliano was appointed to the role in 2014.
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2022-08-23 69277
Continue the Classic -- The Analysis of Thom Browne The Menswear Designer Brand
Thom Browne, (born 1965, Allentown, Pennsylvania, U.S.), went to New York City in 1997 to pursue a career in the fashion industry, first working with a tailor, then as a salesman for Giorgio Armani, and later as a designer for Club Monaco. Browne launched a line of made-to-measure menswear in 2001, and his signature soon became impeccably tailored suits in traditional navy wools and gray flannels skewed with shrunken proportions. His designs initially shocked the fashion world but soon came to lead the trend of slim-fitting menswear. Browne drew much of his inspiration from classic mid-20th-century American style and incorporated preppy details such as grosgrain trim and short trousers shown with exposed ankles.
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2022-08-17 51769
Gentlemanship -- The Analysis of FENDI The Luxury Menswear Brand
Fendi Fall/Winter 22/23 collection brought by Silvia Venturini Fendi carried the chic gentlemanship and the vivid elegance. Breaking the boundaries and recreating the classics, the latest collection injected timelessness into modern design. Besides, precious textures and distinct motifs were joined by traditional fabrics and exquisite embellishments to reinterpret the elegance of menswear.
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2022-08-16 51844
Body of Work -- The Analysis of PRADA The Luxury Menswear Brand
Photographer David Sims captures the Prada Fall 2022 campaign for both men's and women's collections. The luxury Italian house's Fall/Winter 2022 campaigns pair with intention a still-life of an object with each model/talent. The chosen totem has deeply personal meaning and relevance to the individual Prada protagonists in the campaign collages. The campaign is centered around "offering windows on human life, expanding their narrative." The men's campaign includes actors Damson Idris, Jeff Goldblum and Rami Malek.
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2022-08-11 14727
Wild Spirit -- The Analysis of Roberto Cavalli The Luxury Menswear Brand
After the establishment of his namesake brand in 1970, Roberto Cavalli stole the spotlight with his first runway show at Palazzao Pitti, where he unveiled an avant-garde collection expressing his joyful, opulent aesthetic. The creative director Fausto Puglisi centered into the house in 2001 with his signature animal patterns. For Fall/Winter 22/23 collection, Fausto Puglisi presented luxurious animal patterns through minimalist cuts to reach a balance between sexual appeal and extravagance.
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2022-08-03 24726
Punk -- The Analysis of Vivienne Westwood The Menswear Designer Brand
Mother of Punk, fashion witch, heaven’s queen of rebellion, these names coverage to the British leaMother of Punk, fashion witch, heaven’s queen of rebellion, these names coverage to the British leading fashion designer as well as the brand founder-- Vivienne Westwood who has been at the epicenter of fashion industry since the ‘80s. She is not only a Punk trendsetter, but also an activist in global issues like politics, society and global warming. In her design, crowns, planets and skulls with saturated hues are always capitalized upon a series of brooch, bracelet and necklace, which makes it stand out in the fashion history. ding fashion designer as well as the brand founder-- Vivienne Westwood who has been at the epicenter of fashion industry since the ‘80s. She is not only a Punk trendsetter, but also an activist in global issues like politics, society and global warming. In her design, crowns, planets and skulls with saturated hues are always capitalized upon a series of brooch, bracelet and necklace, which makes it stand out in the fashion history.
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2022-04-15 79811
The Womenswear Runway Analysis of Woolen Fabric
Woolen fabric is the most important fabric in autumn and winter, which is presented mainly in the form of overcoat on A/W 22/23 runway shows. Fine texture is the mainstream. Shearls and woolen blends create smooth and exquisite tactility of the surface; Variegated tweed shows yarns in new colorways and the blending with other accessories; The plush of furry fabrics is thermal in winter. Wool and mohair present a napped visual effect; Yarn-dyed gingham also updates the colorway in this season.
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2022-04-12 67316
Diverse Layers -- The Womenswear Runway Analysis of 3D Embellished Fabric
3D embellished fabrics occupy a larger proportion on A/W 22/23 runway shows. Valentino’s 3D fringes, flowers and sequined embroideries lead the fashion trend. In the boom of technology, futuristic embellishments are also noteworthy. This report focuses on the trend of shiny sequins, virtual technology, feather fringes and extravagant embellishments.
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2022-04-09 73755
Luster & Shadow -- The Womenswear Runway Analysis of Smooth Texture Fabric
This report introduces the smooth texture fabrics on Fall/Winter 2022 womenswear runway shows. The lustrous crisp silk is the hottest trend; soft satin features the fluid textures; driven by the concept of metaverse, futuristic mercerization will trend upward in the market; gorgeous casual fabrics prefer active styles; luxury velvet pays more attention to textures; fabrics with metallic luster are also essential for streetwear brands.
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2022-04-08 88028
Practical Function -- The Cotton Fabric Trend of Womenswear Runway
We can see from the A/W 2023 runway shows that practical functional fabrics are applied on all categories. Classic voluminous cotton is continued; comfy & soft surface and diverse blend have been trended upward; crisp paper-touch fabrics and original textures are the trending fabrics. Performance cotton and blend are the main parts to show diversified temperaments and styles.