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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Suit Fabric -- The TOP Ranking of Womenswear

    2024-04-12 2491

    Suit Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP hot list of women's suit fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, Alexander McQueen is the most popular women's suit brand, followed by GUCCI and Miu Miu. According to the latest analysis data from the TOP Hot List, wool fine spinning, as a classic fabric, occupies a dominant position in the selection of spring/summer suit fabrics, with a slight decrease in proportion compared to early spring on the 24th; Meanwhile, the proportion of recycled cellulose fiber blends used in suits is steadily increasing. In this hot list of women's pants, what is worth paying attention to is the proportion of natural materials and the fashionable interpretation of colored spun yarns. Selected natural fibers such as wool, linen, mulberry silk, and cotton are combined with recycled cellulose fibers such as viscose and acetic acid to create comfortable and silky suits. Meanwhile, it is recommended to focus on developing new Chinese style suits using jacquard fabrics.

  • Quiet Luxury Commuting -- The Analysis of CHICJOC The Benchmark E-Commerce Womenswear Brand

    2024-04-11 2708

    Quiet Luxury Commuting -- The Analysis of CHICJOC The Benchmark E-Commerce Womenswear Brand

    The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category new proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

  • Paris Men's Fashion Week: Key Brand Recommendations | Part 2

    2024-03-27 5806

    Paris Men's Fashion Week: Key Brand Recommendations | Part 2

    This season's Paris Fashion Week still gathers the infinite imagination of designers, who transform clothing from concrete objects to abstract symbols, pointing to forces beyond the body. The stage of Paris Fashion Week showcases the charm and romance of fashion with its unique craftsmanship and exquisite craftsmanship, allowing you to experience the pure creative expression of major brands. This season's Paris Men's Fashion Week also features multiple Chinese brands, bringing unique Eastern style designs to global fashion.

  • Cold Neo Chinoiserie -- The Popular Style of E-Commerce Womenswear Brand

    2024-03-20 23832

    Cold Neo Chinoiserie -- The Popular Style of E-Commerce Womenswear Brand

    In the current era of the popularity of new Chinese style, Cold Neo Chinoiserie style has become a unique Eastern design language with a cool and detached temperament. In terms of color application, I am devoted to the pure and elegant color spectrum, such as the black and white tone of ink painting, as well as the fresh and refined light green, light blue, and elegant pink. Each color perfectly highlights the elegant atmosphere of clothing. The core of its design lies in the precise grasp of cutting art and the ultimate pursuit of line aesthetics, striving for simplicity without losing fluidity. Every curve and straight line is like a poem or painting, outlining the independent and independent spirit of modern women. At the same time, incorporating fabrics such as brocade, silk, and sheer, traditional elements such as pattern embroidery, buttons, and detailed designs of Chinese plackets, it embodies a noble and elegant heritage in a cool tone.

  • Outerwear -- The Comprehensive Analysis of Men's Runway

    2024-03-18 14538

    Outerwear -- The Comprehensive Analysis of Men's Runway

    This report provides a comprehensive analysis of men's jackets on the 24/25 autumn/winter runway, including jackets, coats, and suits. This season's styles mainly include street trendy signs, urban business, retro leisure, outdoor sports, and other styles; Details focus on multi-faceted stitching, improved front plackets, and modular pockets; The craftsmanship mainly focuses on luxurious heavy industry decoration, such as nail beads, sequins, and rivets; In addition, workwear jackets, pilot jackets, shirt style jackets, knee length coats, and fake two-piece suits are the directions worth paying attention to.

  • Elegant Leisure -- The Analysis of DIOR MEN The Luxury Menswear Brand

    2024-03-15 15468

    Elegant Leisure -- The Analysis of DIOR MEN The Luxury Menswear Brand

    The DIOR MEN 2024 summer men's clothing advertising campaign showcases a dreamy and ethereal setting with delicate images, interwoven with bright colors such as blue, green, yellow, orange, and pink, echoing the looks in fashion shows, and delicately balancing the restrained atmosphere and luxurious charm.

  • Milan Men's Fashion Week: Recommended Brands (Part Two)

    2024-03-12 9081

    Milan Men's Fashion Week: Recommended Brands (Part Two)

    Although classic luxury brands remain the unshakable economic mainstay of the market, the rising young brands and designers are gradually shaking the value and appeal of the fashion industry. Emerging designers who are emerging are using diverse innovative methods and brand management strategies to derive different narrative content and forms, leveraging the platform of Men's Wear Week to leverage the future.

  • Paris Fashion Week -- Recommended Womenswear Brand

    2024-03-11 54132

    Paris Fashion Week -- Recommended Womenswear Brand

    In the spring of 2024, Paris Fashion Week once again became the focus of the global fashion industry. From February 26th to March 5th, multiple internationally renowned brands and emerging designers showcased their new autumn/winter 2024-2025 ready to wear products at this grand event. Famous brands such as Louis Vuitton, Chanel, Herm è s, Alexander McQueen, Saint Laurent, and Givenchy, as well as Chinese designers such as Dawei, Chen Peng, Uma Wang, Rui, Didu, Shiatzy Chen, and Ruohan, have all brought their unique collections. Designers not only showcase diverse styles and trends from practicality to vacation style, from classic retro to modernism, but also take high-end custom fashion to new heights, presenting a highly creative visual feast. This fashion week not only showcases the innovation and diversity of the fashion industry, but also once again proves Paris' position as the fashion capital.

  • Modern Yuppie -- The Analysis of Andersson Bell The Womenswear Designer Brand

    2024-03-11 6826

    Modern Yuppie -- The Analysis of Andersson Bell The Womenswear Designer Brand

    The Andersson Bell brand was founded in Seoul, South Korea in 2014. "Andersson" comes from the Swedish surname, and "Bell" represents a traditional Korean temple. The fusion of two completely opposite cultural traits has created Anderson Bell. Andersson Bell was founded with the aim of reinterpreting Nordic aesthetics and ways of thinking from a unique cultural perspective in South Korea, integrating past and present, tradition and modernity, and elements such as street, art, and culture. Clothing is not limited by style, age, or gender, making it fashionable, innovative, and unique. In the latest design of the 2024 Spring/Summer collection, creative techniques such as cutting, heterogeneous splicing, and drawstring are used to create avant-garde and cool styles, showcasing a clean and refreshing Nordic fashion, cleverly refreshing the Scandinavian aesthetic that deviates from mainstream Korean aesthetics. This report will focus on analyzing the highlights of the new product. Andersson Bell, with its unique Scandinavian aesthetic perspective and diverse innovative design, has swept the fashion and entertainment circles, becoming an indispensable fashion brand in South Korea in recent years!

  • Inheriting the Future -- The Analysis of Louis Vuitton The Luxury Menswear Brand

    2024-03-08 45456

    Inheriting the Future -- The Analysis of Louis Vuitton The Luxury Menswear Brand

    With eye-catching color tones, it leads a new trend. The Louis Vuitton 2024 Spring/Summer Men's Collection inherits the brand's classic charm, showcasing the artistic ingenuity of the creative director of men's clothing, Pharrell Williams, and showcasing a gentlemanly style.

  • LE NOIR -- The Women's Runway Analysis of Valentino

    2024-03-08 17328

    LE NOIR -- The Women's Runway Analysis of Valentino

    Valentino released the 2024 autumn/winter collection at Paris Fashion Week. Creative Director Pierpaolo Piccioli has chosen to define black through a new perspective, reimagining the brand's iconic elements of roses, pleats, embroidery, lace, etc., and using Valentino's unique Altorilievo three-dimensional floral technique to give velvet a sculptural texture. The combination of sheer material and ruffled edges is like a flowing shadow, injecting rebellious genes into romance and expressing the vitality of black in layers.

  • Melodies of Graceland -- The Women's Runway Analysis of Elie Saab

    2024-03-06 13673

    Melodies of Graceland -- The Women's Runway Analysis of Elie Saab

    Elie Saab's 24/25 autumn/winter collection features "Melodies of Graceland" as the theme, inspired by Elvis Presley's music and his ex-wife Priscilla Presley's style. These elements not only pay tribute to classics, but also reflect modern fashion. This season's design shines on stage with delicate volume, selected materials, and intricate details. The luxurious beaded Paisley pattern shines brightly on wool cloaks and crepe tops, while the addition of long tassels adds a touch of rural charm. The displayed works cover daily attire and evening gowns, each exuding the unique charm of Elvis Presley. The fine stickers on the tight velvet cocktail dress, the sheer tight corset, and the lace embroidery on the V-neck all showcase unparalleled beauty.

  • Elegant Charm -- The Brand Analysis of Wooyongmi The Menswear Designer Brand

    2024-03-06 4248

    Elegant Charm -- The Brand Analysis of Wooyongmi The Menswear Designer Brand

    Woo Youngmi is a clothing brand founded by renowned Korean designer Woo Youngmi (from the UK and the US) in 2002. Wooyoungmi founded a men's clothing brand from a female perspective, with the tough lines of its men's clothing carrying the unique "texture" of the Korean brand, striving to leave a deep impression on people in terms of "shape" without any strong visual impact. It blends the soft visual representation of women into the men's clothing style, balancing the tough style and soft temperament, reflecting the fresh and elegant sexy essence of ambiguity. Focus on its clean and straightforward silhouette design as well as the design of details.

  • Stability in Opposition -- The Women's Runway Analysis of Dries Van Noten

    2024-03-04 11266

    Stability in Opposition -- The Women's Runway Analysis of Dries Van Noten

    Dries Van Noten gave his show a name: The Woman Who Dares to Cut Her Own Fringe. “This means for me audacity, but also considered… She is in one way really tender but also very strong.” This too: “It’s about style and not so much about fashion.”For nearly 40 years, Dries Van Noten has been focusing on style rather than fashion. Despite his different styles, his collection is widely known every season. It has always been about combining unlikely things. He said, "There is no process, especially no system. The last thing I want is a system because it gives people a sense of organization. These things need to happen in a very spontaneous way."

  • Sports Girl -- The Analysis of Pushbutton The Womenswear Designer Brand

    2024-03-01 12538

    Sports Girl -- The Analysis of Pushbutton The Womenswear Designer Brand

    The Pushbutton 2024 early spring collection continues its iconic avant-garde and quirky style, with Blokette's sporty girl pairing as its core style. The brand cleverly combines sports elements with girlish sentiments, such as pairing jerseys or polo shirts with girlish skirts, as well as details such as lace patchwork and bows for decoration. In terms of color, the sporty blue color scheme dominates, while in terms of silhouette design, emphasis is placed on the ratio of wide shoulders to waist, as well as truncation, showcasing a unique brand charm.

  • Retro Fashion -- The Comprehensive Runway Analysis of Men's Denim (Part One)
    Hot

    2024-02-29 6070

    Retro Fashion -- The Comprehensive Runway Analysis of Men's Denim (Part One)

    At this season's Men's Wear Week, denim clothing presented a brand new look, combining elements of retro and modern, practicality and fashion. Based on the concept of sustainable development and innovation, designers will showcase unprecedented creativity and individuality in the cutting, fabrics, details, and colors of denim clothing. By exploring the core of denim culture and combining it with contemporary aesthetic trends, the denim category showcased its unique charm at this season's fashion week.

  • Desert Journey -- The Women's Runway Analysis of Bottega Veneta
    Hot

    2024-02-29 20599

    Desert Journey -- The Women's Runway Analysis of Bottega Veneta

    Ending the global journey of spring and summer, Bottega Veneta24/25 autumn/winter collection has embarked on a journey of "rebirth". A trip in the southern desert of Italy inspired creative director Matthieu Blazy's creative inspiration for this season. Despite the arid climate and harsh living conditions, the flowers blooming in the desert and the snakes living here still have strong vitality, and this new force has touched Matthieu Blazy. The rhythmic and stunning "flower" leather pleated skirt created by laser cutting technology has become a symbol of the flower of desolation; The element of snakes can also be seen everywhere, from handbags wrapped around snake shaped leather ropes to iconic spiral enamel earrings; The flame print, as it walks, is like a dancing flame, presenting a BV like dynamic beauty, representing the resilience after being reborn from the fire.

  • Silhouette Shaping -- The Women's Runway Analysis of Jil Sander

    2024-02-28 21795

    Silhouette Shaping -- The Women's Runway Analysis of Jil Sander

    In the Jil Sander 2024 autumn/winter collection, Luke and Lucie Meier break away from the previous sharp concept, soften the lines and contours of the clothing, and use [silhouette shaping] as the keyword of this season, emphasizing the sense of coverage in the shoulder and sleeve design of suits, jackets, and cloaks. Quilted, tassels, lace hollowed out, sequins, jacquard patterns and other palace style decorations break the traditional minimalist style and add a touch of fun to clothing. This season deviates from Jil Sander's iconic minimalism of the 1990s and instead chooses curves and smooth lines that run through the entire process. The trendy set with vibrant hues such as red, celadon green, and purple brown sets the tone, creating a sharp contrast with other dark neutral colors. This series deviates from Jil Sander's iconic minimalism of the 1990s and instead chooses curves and smooth lines that run through the entire collection. The trendy sets with vibrant hues such as red, celadon green, and chocolate brown set the tone, contrasting sharply with the gloomy tones popular elsewhere. The cape coat with an infinite hem further emphasizes the theme of softness and envelopment.

  • Flexible, Cool, and Elegant -- The Analysis of YCH The Womenswear Designer Brand

    2024-02-28 12480

    Flexible, Cool, and Elegant -- The Analysis of YCH The Womenswear Designer Brand

    The YCH brand was founded by designer Yoon Choon Ho in South Korea in 2016. He initially gained attention on the reality TV show Project Runway Korea 2 and later named the brand after his first letter. The YCH brand is known for its modernist Rococo aristocratic style, which combines smooth cutting and a mix and match of various materials, as well as street fashion, creating a modern and feminine style with a resilient and diverse personality. YCH adheres to the design philosophy of "creating perfect contours for women", and its works often appear at Seoul Fashion Week. It first participated in London Spring/Summer Fashion Week in September 2020. In addition to fashion design, YCH also focuses on bright and playful color combinations, bold prints, and rebellious punk aesthetics. These elements collectively define YCH's unique style, making it unique in the fashion industry. YCH's design is not only loved by Korean celebrities, but also recognized and successful internationally.

  • Italian Modern -- The Women's Runway Analysis of Gucci

    2024-02-27 30091

    Italian Modern -- The Women's Runway Analysis of Gucci

    The GUCCI 24/25 Autumn/Winter collection is Sabato De Sarno's second answer sheet since taking office. From the previous season until now, De Sarno has been using a color game as one of his symbols, with the first series of Rosso Ancora red continuing into this season. However, this season, more gorgeous decorations from formal attire are used on coats, jackets, and cardigans, or evening style tailoring is integrated into dresses, blending pure evening style with outerwear dominated daily wear, bringing a series of items that subvert daily wear.

  • Minimalist Elegance -- The Women's Runway Analysis of MAX MARA

    2024-02-27 17533

    Minimalist Elegance -- The Women's Runway Analysis of MAX MARA

    To pay tribute to the eternal elegance and subtle allure of a beautiful era, Max Mara's 2024-2025 autumn/winter collection was unexpectedly unveiled in the prelude to urban chaos, unfolding a delicate and self-expression narrative. This season, under the creative guidance of Ian Griffiths, Max Mara turned to the literary muse Colette, a writer, concert hall performer, and feminist idol of the "Good Times", reflecting the brand's low-key elegance and mature, free feminine spirit.

  • Paris Men's Fashion Week: Recommended  Brands (Part Two)

    2024-02-27 5859

    Paris Men's Fashion Week: Recommended Brands (Part Two)

    This season's Paris Fashion Week still gathers the infinite imagination of designers, who transform clothing from concrete objects to abstract symbols, pointing to forces beyond the body. The stage of Paris Fashion Week showcases the charm and romance of fashion with its unique craftsmanship and exquisite craftsmanship, allowing you to experience the pure creative expression of major brands. By shaping avant-garde designs and abandoning constraints, designers always maintain a progressive attitude and use their unique design language to drive innovation and prosperity in the fashion industry.

  • Instinctive Romance -- The Women's Runway Analysis of PRADA

    2024-02-26 45791

    Instinctive Romance -- The Women's Runway Analysis of PRADA

    Instinctive attraction to history. The Prada 2024 autumn/winter collection was designed in collaboration with Miuccia Prada and Raf Simons, blending fashion with historical fragments, exploring the concept of beauty, and exploring the contemporary world composed of memory. It contains a romantic sentiment towards the past.This season incorporates some historical design elements, such as 1960s style dresses adorned with bows and synthetic fur, as well as jackets printed with the letters P and number 13, paying tribute to Prada's founding in 1913. These designs not only showcase a romantic nostalgia for the past, but also demonstrate the brand's historical heritage.

  • Innovation Integration -- The Menswear Runway Analysis of Kolor

    2024-02-23 5245

    Innovation Integration -- The Menswear Runway Analysis of Kolor

    The Kolor 24/25 autumn/winter collection seamlessly blends classic and innovative elements with his unique artistic perspective. Designers focus on powerful cuts and extraordinary details to create stunning fashion pieces. This season, Kolor combines traditional shapes with restrained research, giving classic works a whole new life through rich decorations and small modifications. Compared to the past, Kolor has converged its reliance on piecing together and stacking items in this season's design, replaced by a restrained and concise effect, which has achieved excellent results.

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