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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Elegant Leisure -- The Analysis of DIOR MEN The Luxury Menswear Brand

    2024-03-15 17057

    Elegant Leisure -- The Analysis of DIOR MEN The Luxury Menswear Brand

    The DIOR MEN 2024 summer men's clothing advertising campaign showcases a dreamy and ethereal setting with delicate images, interwoven with bright colors such as blue, green, yellow, orange, and pink, echoing the looks in fashion shows, and delicately balancing the restrained atmosphere and luxurious charm.

  • Retro Fashion -- The Comprehensive Runway Analysis of Men's Denim (Part One)
    Hot

    2024-02-29 6197

    Retro Fashion -- The Comprehensive Runway Analysis of Men's Denim (Part One)

    At this season's Men's Wear Week, denim clothing presented a brand new look, combining elements of retro and modern, practicality and fashion. Based on the concept of sustainable development and innovation, designers will showcase unprecedented creativity and individuality in the cutting, fabrics, details, and colors of denim clothing. By exploring the core of denim culture and combining it with contemporary aesthetic trends, the denim category showcased its unique charm at this season's fashion week.

  • Inner World -- The Analysis of MM Maimeng Benchmark Womenswear Brand

    2024-02-01 46954

    Inner World -- The Analysis of MM Maimeng Benchmark Womenswear Brand

    This report analyzes the MM Maimeng 2024 Early Spring collection, with the theme of "Inner World", inspired by the wonderful glaze colors of kiln transformed glazed objects. This season focuses on light color schemes, emphasizing practicality and a sense of luxury in layering the same color scheme. Knitwear, straight skirts, and suit sets are the core categories.

  • Quiet Luxury Style -- The Comprehensive Analysis of Menswear Designer Brand

    2024-01-18 19913

    Quiet Luxury Style -- The Comprehensive Analysis of Menswear Designer Brand

    The quiet luxury style is a continuation of the Old Money Aesthetics craze sparked by the American drama "Succession". Quiet luxury, as the name suggests, returns to luxury with a low-key attitude and is a new era of minimalism, known as "Quiet luxury". It is not entirely minimalist, nor is it so sexually aloof. It is a style that is not as simple as minimalism, but more refined than a sexually aloof style. The quiet luxury style emphasizes high-quality and practical clothing. In terms of color, neutral colors such as gray, black and white, or rice are the preferred direction, while retaining simple main colors to emphasize the overall harmony; Smooth lines, appropriate cutting, simple and sophisticated design, combined with textured fabrics, create a restrained and sophisticated atmosphere for dressing.

  • ALL Gray -- The Comprehensive Analysis of Womenswear Designer Brand

    2024-01-08 40241

    ALL Gray -- The Comprehensive Analysis of Womenswear Designer Brand

    Grey: It is synonymous with intellect, elegance, and timeless classicism. From the luxurious and serene style of the elderly to the fashion choices of intellectuals and the everyday outfits seen on the runways and various bloggers during the Spring/Summer 2024 shows, recent fashion trends have always revolved around the keywords of classic, clean, and relaxed. The grey color palette, or the grey series, stands out from the vibrant array of colors with its characteristics of tranquility, firmness, and intellectual sensibility. From the minimalist and understated elegance of the intellectual elite to the ballet academy-inspired looks of Miu girls, the grey series always embraces different fashion styles with different temperatures. The core combination of the grey series is "all grey," where different shades of grey pieces can be mixed and matched to create a multi-dimensional look. If you want to add fun to the overall style, you can incorporate brightly colored accessories or materials with shimmering elements to showcase a unique charisma.

  • Office Lady -- The Analysis of Luxury Suit Brand

    2023-12-22 34011

    Office Lady -- The Analysis of Luxury Suit Brand

    The suit of the 2024 early autumn workplace female lead style not only combines luxury and delicacy with a mature and stable aura, but also has a fashionable sense of individuality. The outline is mainly designed with a clean and neat appearance; In terms of fabrics, high-quality wool and worsted fabrics are used; In terms of details, the recently popular hardware girl style has also become a support point for elite dressing in the workplace. The integration of luxurious hot diamonds, metal logo buttons, floral crystal embroidery and other elements adds a luxurious texture to the single item; The colors are mainly black, white, gray, and elegant, showcasing a combination of fashion and elegance.

  • Outerwear -- The Data Analysis of Menswear E-Commerce
    Data Reports

    2023-12-18 18066

    Outerwear -- The Data Analysis of Menswear E-Commerce

    In the popular November men's outerwear e-commerce, the most popular styles of men's outerwear are dominated by mountain outdoor and business commuter styles. Among them, practical pockets, detachable inner linings, contrasting colors, as well as plaid patterns and patches are worth paying attention to as design elements. In terms of silhouette, fitted or loose versions are the main options, providing consumers with a more comfortable wearing experience.

  • Hardware Girl -- The Popular Style of Women's E-Commerce Brands

    2023-12-15 13798

    Hardware Girl -- The Popular Style of Women's E-Commerce Brands

    Translated into English, ignoring semantic accuracy: Douyin e-commerce and VOGUE jointly released the Hardware Girls as the new generation under the international diversified perspective. In terms of fashion style, they don't follow the ever-changing trends, but are passionate about showcasing their own personalities and interpreting their own fashion trends through creative ways of layering metallic items. Hardware Girls pay attention to the use of all "shiny elements" materials in their daily outfits, igniting the winter metallic aesthetics. They choose details such as rhinestones, pearls, sequins, and other stud embellishments or metal decorations. They like high-gloss fabrics such as highlight velvet, silk satin, and metallic coatings, often combined with other matte fabrics to form a high contrast in material textures. In addition, fabric transformations such as gold stamping and silver brushing, as well as the combination of hot drilling and bright colors, are also design directions worth paying attention to for Hardware Girls.

  • Gentleman Style -- The Analysis of Polo Ralph Lauren The Luxury Menswear Brand

    2023-12-05 26820

    Gentleman Style -- The Analysis of Polo Ralph Lauren The Luxury Menswear Brand

    Polo Ralph Lauren was founded by Ralph Lauren in the United States in 1967 and is known for its iconic polo shirt. Its design style is fashionable and elegant, drawing on the elegance of British nobility and the casual style of American sports, forming the brand's unique American style. Polo Ralph Lauren's design works have gained attention and love worldwide due to their exquisite craftsmanship, high-quality fabrics, and classic tailoring. Polo Ralph Lauren's sweater continues traditional classic styles such as V-necks, round necks, and hoodies, emphasizing the selection of high-quality materials such as pure wool and cashmere. The color selection ranges from classic neutral tones to bright and bright colors, meeting the needs of different tastes and occasions.

  • Retro Fashion -- The Comprehensive Analysis of Men's Runway

    2023-12-04 59881

    Retro Fashion -- The Comprehensive Analysis of Men's Runway

    The popularity of retro fashion continues to rise, and the 2024 Spring/Summer runway includes styles such as retro street trend, new American leisure, informal colleges, sports clubs, and New Vintage. The retro street trend integrates American street culture such as skateboarding, street dance, graffiti, and rap, and is loved by trendsetters with a diverse yet unconventional attitude; New American leisure is inspired by 90's American culture and lifestyle, emphasizing a relaxed, comfortable, and comfortable dressing experience; Compared to Ivy Style, informal colleges are more gentlemanly and rebellious, with a more lively use of colors; Sports clubs are inspired by American sports and have developed a series of trendy items, with baseball jackets and rugby shirts as their core items; New Vintage combines nostalgic elements with modern design, with a focus on fading treatment through water washing and acid washing, as well as aging through wear and tear, showcasing a unique personality and fashion attitude.

  • Minimalist Luxury -- The Comprehensive Analysis of Men's Runway

    2023-11-15 31293

    Minimalist Luxury -- The Comprehensive Analysis of Men's Runway

    The minimalist and luxurious style emphasizes simplicity and purity in design, emphasizing simplicity without sacrificing refinement, pursuing simplification of design elements, highlighting clarity in lines and simplicity in space; The selection of materials tends towards advanced textures, such as silk, chiffon, leather, etc; In terms of color, neutral colors are mainly used, such as black and white, gray, beige, etc. Some low saturation light colors are also introduced, such as avocado green, light blue, etc. While pursuing minimalism, brands still focus on handling details and adding a sense of design to individual items through cutting and other means.

  • Quiet Luxury Commuting -- The Analysis of AURALEE The Womenswear Designer Brand

    2023-10-05 24704

    Quiet Luxury Commuting -- The Analysis of AURALEE The Womenswear Designer Brand

    AURALEE is a minimalist and high-end Japanese designer brand founded by designer Ryota Lai in 2015. The brand name means the place where sunlight shines, derived from an ancient American folk song from the 19th century. The brand's design is also like the artistic conception of this name, adept at using soft natural colors, concise and sharp cutting silhouettes, and fabrics that move with the wind to create a calm and relaxed feeling in each style. Auralee designers never pursue trendy elements and emphasize practicality, which is a minimalist style that doesn't require too much thinking about dressing and can be easily worn out without making mistakes.

  • Quiet Luxury -- The Popular Styles of E-commerce Womenswear Brand

    2023-09-28 29963

    Quiet Luxury -- The Popular Styles of E-commerce Womenswear Brand

    Quiet luxury is a new era of minimalism that is not as simple as minimalism and not as extravagant as luxury. It presents luxury in an extremely quiet manner, with exquisite aesthetics, tailoring, and craftsmanship, complemented by timeless classic styles, making it charming. The foundation of quiet luxury is timeless clothing: handmade tailored trousers, suit jackets, and casual shoes in the wardrobe. These garments are made of high-quality fabrics, with delicate details and comfortable silhouettes. They do not need embroidery, sequins, logos, or slogans to present a free and classical temperament. The color palette of quiet luxury is mainly neutral tones, such as black, white, gray, camel, and brown. These colors are soft and tranquil, creating a sense of understated elegance.

  • Oppenheimer -- The Comprehensive Analysis of Womenswear Designer Brand

    2023-09-26 16836

    Oppenheimer -- The Comprehensive Analysis of Womenswear Designer Brand

    The dressing style of intellectuals in the 1940s is characterized by wearing suits, ties, and porkpie hats. In the movie city scene, the designer selected a blue shirt and a gray suit for the protagonist. When he arrived in New Mexico, he wore more gray and khaki colors to match the land. The successful release of the film has once again fueled the trend of fall and winter fashion. The fusion of "quiet luxury," "intellectualism," and "academia" creates an atmosphere that highlights the characters' individual traits. The three codes of preppy style are tweed, wool vests, and oversize clothing. During that era, wide ties and well-fitted pants were popular. The favorite coats were brown and gray herringbone. Sometimes, a dark brown or navy blue overcoat and trench coat were worn as well.

  • Tranquility Luxury-- The Analysis of Ami Alexandre Mattiussi The Womenswear Designer Brand

    2023-09-22 8073

    Tranquility Luxury-- The Analysis of Ami Alexandre Mattiussi The Womenswear Designer Brand

    The AMI Alexandre Mattiussi brand was founded by designer Alexandre Mattiussi in Paris in 2011, commonly known as AMI. AMI is dedicated to refined casual French fashion, emphasizing the use of quality fabrics and a minimalist and casual design style. The brand's distinctive logo is a large red heart. The latest 23/24 autumn/winter collection aims to interpret a premium French lifestyle attitude, blurring the boundaries between fashion and casual wear. It employs clean, clear and muted luxurious colors, with practical items that create an outfit with a relaxed and lazy atmosphere. The sleek silhouettes and layered outfits demonstrate sophistication, elegance, and fashionable luxury, embodying the brand's fashion attitude. This report will focus on analyzing the highlights of the new collection.

  • Maillard -- The Analysis of Women's Street Style

    2023-09-20 58679

    Maillard -- The Analysis of Women's Street Style

    Farewell to the dopamine of summer, Maillard continues to be the hottest fashion trend this autumn. Maillard originally referred to a common non-enzymatic browning reaction in food processing, which is a non-enzymatic browning reaction that occurs during the processing of food. During this process, various shades of brown are produced, hence Meira has spread to the fashion field as a synonym for color coordination. Maillard's fashion style is mainly brown, with bright orange or red accents, which can allow you to showcase a fashionable and warm atmosphere in autumn. Below, we will interpret Maillard's fashion from four perspectives, representing pure brown, brown with no color, brown with orange-red, and brown with bright colors, to represent the street fashion trendsetters' Maillard styling.

  • Informal College -- The Comprehensive Analysis of Luxury Brand

    2023-09-14 52252

    Informal College -- The Comprehensive Analysis of Luxury Brand

    Informal college style is a more contemporary way of dressing derived from the uniforms of prestigious American schools. It retains the traditional college style but adds a rebellious and trendy touch, incorporating outdoor, casual, avant-garde elements, and vibrant colors, making it more energetic. It combines shirts, uniform suits, knitwear, etc., with skirts, vintage sneakers, baseball jackets, and other casual items for mixing and matching, without being overly restrictive in design.

  • Italian Classic -- The Comprehensive Analysis of Menswear Runway

    2023-09-13 35599

    Italian Classic -- The Comprehensive Analysis of Menswear Runway

    Italian classic style refers to a business style originating from Italy, known for its unique design and high-quality fabrics. This style emphasizes refinement, elegance, and luxury, focusing on attention to detail and a striving for perfection. Italian business style emphasizes smooth cutting and lines, showcasing the elegant beauty of individual pieces. High-quality fabrics are an important element of Italian business style clothing. Common fabrics include silk, cashmere, and natural fibers, which have a certain softness, comfort, and luster. The use of color typically revolves around neutral tones, creating a warm and elegant atmosphere. At the same time, bright colors may be used as accents to add layers and visual interest to the clothing. Detail designs are usually reflected in buttons and pockets, adding a sense of delicacy and keeping the individual pieces simple yet not overly complicated. It fuses traditional and modern elements, emphasizing high-quality materials and exquisite detailing to create a comfortable and unique atmosphere in business settings.

  • Fashion Exploration -- The Analysis of Louis Vuitton The Menswear Luxury Brand

    2023-09-13 67968

    Fashion Exploration -- The Analysis of Louis Vuitton The Menswear Luxury Brand

    Louis Vuitton's 23/24 Autumn/Winter collection incorporates the ideas of American designer Colm Dillane, focusing on streetwear and utilizing vibrant colors, oil painting prints, and large-scale portraits as lively design elements. It perfectly blends craftsmanship, tailoring, and fashion art expression. With visually striking color designs, these not only reflect Colm Dillane's personal style, but also embody Louis Vuitton's pursuit of childlike wonder and avant-garde fashion concepts.

  • The Analysis of MSGM The Luxury Menswear Brand

    2023-08-22 22739

    The Analysis of MSGM The Luxury Menswear Brand

    The MSGM 23/24 Autumn-Winter collection is inspired by Peter Weir's film "Dead Poets Society," leading the students to freely unleash their creativity and various forms of artistic and literary talents, and composing a chapter of youthful runway-style story. With boundless creativity, diverse eye-catching colors, and a sense of freedom to chase dreams, the collection reflects the distinct personality of the campus boys, who are fresh, lively, and effortlessly cool.

  • The Men's Street Style of Pitti Uomo (Part One)

    2023-06-28 12870

    The Men's Street Style of Pitti Uomo (Part One)

    The biannual Pitti Uomo event, surrounded by the Statue of Liberty-like Fortezza da Basso, came to a perfect end from June 13th to 16th. Fashionable men always manage to attract attention. White is the preferred color for summer, as it blends perfectly with vivid colors, giving a refreshing and comfortable visual experience. Earth tones give a sense of stability and seriousness, while navy blue showcases the charm of the Mediterranean. In addition, vibrant color combinations not only stimulate dopamine secretion but also bring a pleasant and joyful mood, as if immersing oneself in a feast of colors.

  • Island Vacation -- The Analysis of Deepmoss The Womenswear Designer Brand

    2023-06-12 6472

    Island Vacation -- The Analysis of Deepmoss The Womenswear Designer Brand

    Chinese designer brand Deepmoss, founded by designer Liu Xiaolu in 2012, draws on contemporary culture and classicism based on her insights into beauty and daily life, injecting "soft sculpture"-like flexibility and resilience into each season's fashion collection. The diverse and authentic female images and the balance of power and beauty in clothing styling have become its brand identity. The brand's 2023 Spring/Summer collection is themed "Voyages And New Order", sailing on the boundless sea, hoisting the mast and using the power of sails to explore the endless adventure and to seek new order in infinite freedom against the wind and waves. This season continues to explore classic maritime styles with clever structural design and fresh, bright colors, bringing a bright and optimistic attitude and kicking off a romantic island vacation.

  • S/S 2023 Key Colors -- The Comprehensive Womenswear Runway Analysis(Part I)
    Data Reports

    2022-11-08 92464

    S/S 2023 Key Colors -- The Comprehensive Womenswear Runway Analysis(Part I)

    According to the comparison between S/S 2022 and 2023, Khaki, Lime, Yellow, Orange, Red, Purple and Blue are the growing tones, as Black, White and Gray reveal a clear drop. We can see from the data analysis in the recent three years that dopamine colors are constantly climbing.

  • Natural Adventure -- The Analysis of Etro The Luxury Menswear Brand

    2022-09-22 33152

    Natural Adventure -- The Analysis of Etro The Luxury Menswear Brand

    For Fall/Winter 22/23 collection, the creative director Kean Etro starts an adventure for young people through saturated colors and loose cuts. The free and romantic dressing in this season exudes an easy and free spirit. Signature paisleys are combined with wolves, thorns and roses to show the growth from teenagers to adults.

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