The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category new proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

The new Chinese style combines traditional Eastern aesthetics with modern fashion elements, showcasing the cultural heritage of China in a unique way in its design. The rise of this style is not only due to its novelty and uniqueness, but also because it carries respect and inheritance of traditional Chinese culture. The design of the new Chinese style has both classical charm and a sense of modernity. Its emergence has broken the boundary between tradition and modernity, allowing people to see a new aesthetic possibility. The popularity of the new Chinese style also reflects people's love and pursuit of traditional Chinese culture. In this era of globalization, we need to have our own cultural identity, and the new Chinese style is a new interpretation and expression of traditional culture. The new Chinese style is not only a fashion trend, but also a cultural echo. It shows us the charm of traditional Chinese culture and also offers us a brand new aesthetic possibility.

The color scheme inspired by "White Noise" constructs a tranquility and harmony like white noise through the visual language of all white tones. In terms of pairing, pay attention to layered outfits with a certain degree of skin exposure or use fabrics with different textures and transparency, such as sheer, lace, cotton, etc., to create delicate detail levels in solid color schemes. It can also be paired with metal accessories and colorless accessories to increase visual focus and showcase high-end charm in a cool and peaceful atmosphere, allowing people to find endless imagination space in a pure visual experience. This article will recommend brands from three main directions: cold intelligence, classical romance, and vacation leisure in the current market for white noise and cold sensation. And expand more color options as design extensions.

According to data from Amazon platform in March 2024, women's suits increased by 147.7% year-on-year in March, ranking 7th on the growth rate list, with hoodie style knitted dresses as its core item. Next is women's fashion workwear (suspenders), with a growth rate of 62.84%, ranking 14th. The growth rates of women's T-shirts are also as high as 58.7%. This report will focus on analyzing the popular designs of these rising categories and provide recommendations for corresponding styles.

According to the analysis of the top 100 men's leather data downloaded by users in POP Fashion in March, material splicing accounted for 27%, followed by 23% for stand up motorcycle jackets, and 20% for business suit jackets as the main single items. In terms of craftsmanship, the main focus was on color rubbing, aging, and splicing, with local patchwork being the most popular detail design of the season.

This season's Paris Fashion Week still gathers the infinite imagination of designers, who transform clothing from concrete objects to abstract symbols, pointing to forces beyond the body. The stage of Paris Fashion Week showcases the charm and romance of fashion with its unique craftsmanship and exquisite craftsmanship, allowing you to experience the pure creative expression of major brands. This season's Paris Men's Fashion Week also features multiple Chinese brands, bringing unique Eastern style designs to global fashion.

According to the analysis of the top 100 women's suit product data based on user download statistics in March, the focus of the suit market in the past month has mainly been on the simple European style and the small fragrance style, as well as the new Chinese style. Especially, the popularity of the new Chinese style and Chinese style continues to rise. In terms of style design, minimalist collarless and V-neck design have become the focus. And edge contrast details represented by MIU have also become popular this season.

In the current era of the popularity of new Chinese style, Cold Neo Chinoiserie style has become a unique Eastern design language with a cool and detached temperament. In terms of color application, I am devoted to the pure and elegant color spectrum, such as the black and white tone of ink painting, as well as the fresh and refined light green, light blue, and elegant pink. Each color perfectly highlights the elegant atmosphere of clothing. The core of its design lies in the precise grasp of cutting art and the ultimate pursuit of line aesthetics, striving for simplicity without losing fluidity. Every curve and straight line is like a poem or painting, outlining the independent and independent spirit of modern women. At the same time, incorporating fabrics such as brocade, silk, and sheer, traditional elements such as pattern embroidery, buttons, and detailed designs of Chinese plackets, it embodies a noble and elegant heritage in a cool tone.

The minimalist and luxurious style gives people an impression of stability, intelligence, elegance, and simplicity. This style of denim places great emphasis on materials and pursues high quality. In terms of pattern design, it pays more attention to the comfort of wearing, followed by the design of local details. This group of people places more emphasis on their own wearing experience and feelings, and pursues the ultimate quality of clothing.

According to the analysis of the top 100 men's suits downloaded by users from POP1 to March, business light luxury is the most popular design style, followed by the new Chinese style and light industrial style. Details focus on collar and collar changes, stitching decoration, and exquisite embellishments; In terms of silhouette, the fake two-piece design direction is worth paying attention to.

This comprehensive analysis focuses on intelligent fashion, mainly analyzing single items such as suits, cropped suits, coats, half pencil skirts, and sheer tops, as well as fabrics such as mesh and lace. Through the analysis of the 2024 Spring/Summer or 24/25 Autumn/Winter collections of relevant brands, it can be concluded that this season's smart style emphasizes the use of details and materials in design, including wide shoulder design, lingerie outerwear, nail bead hot diamond, perspective fabric, hollow out design, and other sexy and powerful designs, emphasizing the collision of multiple qualities such as showcasing women's ability, sharpness, and sexy luxury.

This report provides a comprehensive analysis of men's jackets on the 24/25 autumn/winter runway, including jackets, coats, and suits. This season's styles mainly include street trendy signs, urban business, retro leisure, outdoor sports, and other styles; Details focus on multi-faceted stitching, improved front plackets, and modular pockets; The craftsmanship mainly focuses on luxurious heavy industry decoration, such as nail beads, sequins, and rivets; In addition, workwear jackets, pilot jackets, shirt style jackets, knee length coats, and fake two-piece suits are the directions worth paying attention to.

The DIOR MEN 2024 summer men's clothing advertising campaign showcases a dreamy and ethereal setting with delicate images, interwoven with bright colors such as blue, green, yellow, orange, and pink, echoing the looks in fashion shows, and delicately balancing the restrained atmosphere and luxurious charm.

Although classic luxury brands remain the unshakable economic mainstay of the market, the rising young brands and designers are gradually shaking the value and appeal of the fashion industry. Emerging designers who are emerging are using diverse innovative methods and brand management strategies to derive different narrative content and forms, leveraging the platform of Men's Wear Week to leverage the future.

The 2024 Autumn/Winter London Fashion Week will be held from February 16 to 20, 2024, marking the 40th anniversary of the week. Over 70 brands participated in this season's fashion week. Each designer, through their own unique approach, coincidentally pays tribute to the English royal wardrobe and British history, creating fashion works full of drama and emotional tension. From noble and elegant retro British style to modern and sexy design, to futuristic and exotic elements, combining outdoor elements with British elegance, and showcasing the power of women through different styles of design. London Fashion Week showcases the innovative spirit and pursuit of diversity in the fashion industry, bringing new insights and directions for the development of the fashion industry.

In the spring of 2024, Paris Fashion Week once again became the focus of the global fashion industry. From February 26th to March 5th, multiple internationally renowned brands and emerging designers showcased their new autumn/winter 2024-2025 ready to wear products at this grand event. Famous brands such as Louis Vuitton, Chanel, Herm è s, Alexander McQueen, Saint Laurent, and Givenchy, as well as Chinese designers such as Dawei, Chen Peng, Uma Wang, Rui, Didu, Shiatzy Chen, and Ruohan, have all brought their unique collections. Designers not only showcase diverse styles and trends from practicality to vacation style, from classic retro to modernism, but also take high-end custom fashion to new heights, presenting a highly creative visual feast. This fashion week not only showcases the innovation and diversity of the fashion industry, but also once again proves Paris' position as the fashion capital.

The Andersson Bell brand was founded in Seoul, South Korea in 2014. "Andersson" comes from the Swedish surname, and "Bell" represents a traditional Korean temple. The fusion of two completely opposite cultural traits has created Anderson Bell. Andersson Bell was founded with the aim of reinterpreting Nordic aesthetics and ways of thinking from a unique cultural perspective in South Korea, integrating past and present, tradition and modernity, and elements such as street, art, and culture. Clothing is not limited by style, age, or gender, making it fashionable, innovative, and unique. In the latest design of the 2024 Spring/Summer collection, creative techniques such as cutting, heterogeneous splicing, and drawstring are used to create avant-garde and cool styles, showcasing a clean and refreshing Nordic fashion, cleverly refreshing the Scandinavian aesthetic that deviates from mainstream Korean aesthetics. This report will focus on analyzing the highlights of the new product. Andersson Bell, with its unique Scandinavian aesthetic perspective and diverse innovative design, has swept the fashion and entertainment circles, becoming an indispensable fashion brand in South Korea in recent years!

With eye-catching color tones, it leads a new trend. The Louis Vuitton 2024 Spring/Summer Men's Collection inherits the brand's classic charm, showcasing the artistic ingenuity of the creative director of men's clothing, Pharrell Williams, and showcasing a gentlemanly style.

Valentino released the 2024 autumn/winter collection at Paris Fashion Week. Creative Director Pierpaolo Piccioli has chosen to define black through a new perspective, reimagining the brand's iconic elements of roses, pleats, embroidery, lace, etc., and using Valentino's unique Altorilievo three-dimensional floral technique to give velvet a sculptural texture. The combination of sheer material and ruffled edges is like a flowing shadow, injecting rebellious genes into romance and expressing the vitality of black in layers.

Smokehouse Creek fire raging in the Pan American Plains of Texas, scientists warn of Atlantic warming, designer Stella McCartney. I am concerned about this, but I still maintain an optimistic attitude. In this big show, recycled materials, vegetarian alternatives and other materials are used as clothing fabrics, and environmental concepts are expressed through designs such as jeans with built-in ecological imitation leather pants and vests printed with the lyrics of "Mother Earth Manifesto". Although none of these can save Mother Earth, wearing and supporting Stella McCartney may help spread the upcoming environmental issues. Stella McCartney's 2024 winter collection is not just a new season of fashion, but also a message from Mother Earth, declaring Stella's urgent determination to speak for Earth.

Elie Saab's 24/25 autumn/winter collection features "Melodies of Graceland" as the theme, inspired by Elvis Presley's music and his ex-wife Priscilla Presley's style. These elements not only pay tribute to classics, but also reflect modern fashion. This season's design shines on stage with delicate volume, selected materials, and intricate details. The luxurious beaded Paisley pattern shines brightly on wool cloaks and crepe tops, while the addition of long tassels adds a touch of rural charm. The displayed works cover daily attire and evening gowns, each exuding the unique charm of Elvis Presley. The fine stickers on the tight velvet cocktail dress, the sheer tight corset, and the lace embroidery on the V-neck all showcase unparalleled beauty.