Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
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2024-03-18 17703
Outerwear -- The Comprehensive Analysis of Men's Runway
This report provides a comprehensive analysis of men's jackets on the 24/25 autumn/winter runway, including jackets, coats, and suits. This season's styles mainly include street trendy signs, urban business, retro leisure, outdoor sports, and other styles; Details focus on multi-faceted stitching, improved front plackets, and modular pockets; The craftsmanship mainly focuses on luxurious heavy industry decoration, such as nail beads, sequins, and rivets; In addition, workwear jackets, pilot jackets, shirt style jackets, knee length coats, and fake two-piece suits are the directions worth paying attention to.
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2024-02-22 6265
Pitti Uomo -- The Analysis of the Florence Menswear Fair
From January 9th to 12th, the 105th Pitti Uomo Florence Men's Wear Exhibition will be held at the Fortezza da Basso exhibition center. The theme of this exhibition is "time", hoping to explore the significance of time for fashion and present a more international lineup. Giuliana Parabiago, marketing consultant at Pitti Immage, explains that fashion is sometimes a fast-paced capsule series and collaborations, while at other times it is iconic items that require time to polish and more timeless luxury classics. This exhibition will continue the previous five exhibition areas of Fantastic Classic, Futuro Maschile, Dynamic Attention, Superstyling, and I GO OUT, presenting contemporary menswear, classic style, mainstream collection, sports street, and outdoor brands respectively.
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2024-02-01 9074
Maritime Adventure -- The Menswear Runway Analysis of Emporio Armani
In the harsh winter, the cold and restless sea connects various continents. In the 24/25 autumn/winter men's clothing collection, Emporio Armani takes inspiration from ships crossing the Atlantic and bravely crossing the Atlantic, with a black lighthouse as the background. She tries new perspectives and explores sexual temperament. Adventure and an open mindset have always been important themes for Emporio Armani, opening and closing with the classic work "Il Mare D'inverno" (Winter Sea), adhering to the spirit of boldness, with clear silhouettes, wide shoulders, and exquisite design, paying tribute to the charming classic dressing style and showcasing the elegant temperament of the harbor style.
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2024-01-22 27656
Urban Light Commuting -- The Analysis of LILY The Benchmark Business Womenswear Brand
The POP market research team conducted a comprehensive analysis of the LILY 23 Winter&24 Early Spring series in this issue, covering four key modules: brand dynamics, offline new product analysis, December online new product data analysis, and offline new product design details analysis. Please refer to the following text for details
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2023-12-18 18322
Outerwear -- The Data Analysis of Menswear E-Commerce
In the popular November men's outerwear e-commerce, the most popular styles of men's outerwear are dominated by mountain outdoor and business commuter styles. Among them, practical pockets, detachable inner linings, contrasting colors, as well as plaid patterns and patches are worth paying attention to as design elements. In terms of silhouette, fitted or loose versions are the main options, providing consumers with a more comfortable wearing experience.
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2023-11-27 27554
Italian Business -- The Comprehensive Analysis of Luxury Brand
ZEGNA's revenue reached 903 million euros, a year-on-year increase of 24%. The Greater China region was the independent market with the highest revenue for the group, with a year-on-year growth of 15.3% to 419 million euros. LVMH, the world's top luxury goods group, saw a slow growth in sales in the third quarter, with a year-on-year increase of only 1% to 19.96 billion euros. Italian luxury goods group Armani achieved a 14% growth in sales in the first quarter of the 2023 fiscal year after the Asian market recovered. French luxury goods giant Kaiyun Group's third quarter results showed a group revenue of 4.464 billion euros, a 13% decrease based on real-time exchange rates. Looking at the overall situation of the luxury goods market, its performance in the coming period may not be ideal. The slowdown in the growth rate of the luxury goods industry is an undeniable fact, and the outcome between brands and groups will be determined by their ability to resist risks.
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2023-11-14 16660
Modern Style -- The Analysis of Emporio Armani The Men's Luxury Brand
The Emporio Armani23/24 Autumn/Winter Sustainable Collection draws inspiration from the ocean, using sailing as a clue and using patterns to showcase a wonderland full of adventure and fantasy. The series adheres to the concept of responsibility and uses environmentally friendly materials and craftsmanship to launch a series of practical items, showcasing the blend of marine inspiration and urban practical aesthetics.
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2023-11-06 25529
Wasteland Street Fashion -- The Analysis of Acne Studios The Menswear Designer Brand
Acne Studios, founded by its founder Jonny Johannso in Sweden in 1996, is a well-known Nordic luxury brand in recent years. With a brand concept of creativity, retro, fashion, practicality, and cost-effectiveness, it has quickly become popular. Many top tier shopping malls in China have offline retail stores, including plaid scarves, emoji sweaters, wide shoulder suits, jeans, and other items, and has gained numerous fans on social media.At the beginning of its establishment, Acne Studios was a creative studio operating in graphic design, film, advertising, and other businesses. In 1997, Jonny Johannso designed 100 pairs of red stitched jeans for friends and family. Wallpaper and Vogue quickly spread this event in the fashion industry, and Acne Studios embarked on the path of fashion. In 2018, Acne Stuios sold a minority stake to Chinese companies IDG Capital and Hong Kong IT Group, with a greater focus on expanding into the Asian market.
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2023-11-02 35674
Modern Commuting -- The Analysis of PRADA The Luxury Menswear Brand
The PRADA 23/24 autumn and winter series advertising blockbuster opens an incredible surreal dialogue between characters and flowers, unreal and real. The size of the flower transforms into a vivid protagonist here, possessing unique beauty. Advertising blockbusters use flowers as metaphors to vividly express inner emotions and awareness.
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2023-10-21 36086
The Analysis of VICUTU The Benchmark Menswear Brand
The VICUTU 23/24 Autumn/Winter collection is inspired by a clothing perspective to express the awakening of urban nomadism. Breaking identity boundaries and finding diverse lifestyles. In free and comfortable clothing, outline the simple and resilient, warm and brave nomadic spirit, and rush towards a beautiful and poetic life and dreams.
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2023-10-18 39431
Renewed Classic -- The Analysis of DIOR MEN The Luxury Menswear Brand
The DIOR MEN 23/24 autumn/winter collection showcases a modern style with a smooth and soft silhouette, presenting a fashion that combines agility and variability. The new series combines modern aesthetics and practical functions, revitalizing and reshaping classic cutting elements, and playing a diverse hymn to the heritage and fashion essence of Dior.
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2023-10-10 54176
Elegant Commuter -- The Comprehensive Analysis of Luxury Brand
Elegant Commuter aims to integrate elegant, traditional, and high-end commuting styles into daily life, carving a woman's bold demeanor. Pursuing minimalist contours and exquisite details, presenting various layered looks.
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2023-10-08 6733
The Analysis of Thom Browne The Luxury Menswear Brand
Thom Browne's 2023 Early Autumn Collection was photographed by Emma Louise Swanson at Montauk Point, which marks the division between land and sea and is also known as the "End of the World". On a windy hill beneath a lighthouse, we encounter four individuals dressed in layered and nautical-themed garments, inspired by the story of "Moby-Dick".
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2023-09-27 38259
Italian Elegance -- The Analysis of ZEGNA The Luxury Menswear Brand
From luxurious casual attire to precision cut formal attire, MyZegna enjoys customized services, with a variety of high-quality fabrics and color styles, creating a unique autumn and winter wardrobe. The knitted cutting continues ZEGNA's century old tradition of precision cutting and ingenious design, using fine fabrics and high-quality cashmere filling. The casual neckline highlights the comfort of the material, with low saturation tones, opening up an elegant autumn and winter.
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2023-09-13 67968
Fashion Exploration -- The Analysis of Louis Vuitton The Menswear Luxury Brand
Louis Vuitton's 23/24 Autumn/Winter collection incorporates the ideas of American designer Colm Dillane, focusing on streetwear and utilizing vibrant colors, oil painting prints, and large-scale portraits as lively design elements. It perfectly blends craftsmanship, tailoring, and fashion art expression. With visually striking color designs, these not only reflect Colm Dillane's personal style, but also embody Louis Vuitton's pursuit of childlike wonder and avant-garde fashion concepts.
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2023-08-15 46478
Outerwear -- The TOP Ranking of Kidswear
Extract the top 10 styles with the highest download rate from the children's outerwear database of POP in June-July 2023. The attention to high-end brands is highest, and there is a rising interest in sporty and casual styles. The main craft detail is the use of plush collars. The checkered pattern brings a fashionable vintage vibe to the baseball jackets as the trendy brand. The letter pattern remains one of the important designs. The proportion of baseball jackets is continuously increasing. Heterogeneous splicing enhances the layering and texture of the single product, adding overall richness. For more details, please refer to the report below.
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2023-07-12 58511
New Chinese Fashion -- The Comprehensive Analysis of Menswear Designer Brand
New Chinese style not only preserves traditional Chinese elements but also incorporates Western cutting structures, making it more daily-wear friendly. Traditional culture is infused into clothing design and worn by young people. Chinese emerging designer brands such as Pronounce, FENG CHEN WANG, and Sean Suen showcase ethnic cultures beyond traditional Chinese elements, modern Zhongshan suits, cultural heritage prints, phoenix patterns, and innovative use of traditional buttons. They give traditional wear a fresh look and appear in daily life in a unique and trendy manner.
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2023-06-22 49197
The Analysis of Jil Sander The Luxury Womenswear Brand
Recently, JIL SANDER invited their official photographer from England, Nikki McClarron, to travel to Japan for a shooting project from May 3 to June 4, 2023. Through Nikki's delicate and sincere lens, they aim to capture the stories surrounding JIL SANDER's Kyoto Kiosk project.
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2023-05-08 66699
The TOP Ranking of Boys' Outerwear
Extracted from the POP children's outerwear database with the highest download rates for the TOP10 styles from March to April 2023. Branded styles are the most popular, and there is an increasing attention to sporty and casual styles with color-blocking techniques. The main technological details include innovative use of woven labels, exquisite design details added to the collar and hood areas, and segmented design structures to inject vibrancy into the products. The proportion of denim jackets continues to rise, and a variety of techniques such as splicing and washing are applied.
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2023-02-14 41200
Modern & Minimalist -- The Runway Analysis of Prada Men's
The Fall/Winter 2023 Prada menswear collection, titled Let's Talk About Clothes, by Miuccia Prada and Raf Simons is a further exploration of the fundamentals of fashion. It champions its continuing meaning, value and significance today. Extraneous details are shorn from garments that wrap the form in a tactile exchange, against a naked body. Silhouettes are emphatic, amplified and attenuated, exploring extreme vicissitude between couture volumes through the architecture of the clothes.
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2023-02-07 52428
The Oasi of Cashmere -- The Menswear Runway Analysis of Zegna
Zegna Winter 2023 collection closed out the Milan Men’s Fashion Week with a perfect finale show. Themed “The Oasi of Cashmere”, the winter fashion show offered five gray pieces, iconic Oasi Cashmere and related products to deepen the sustainable approach of Zegna Oasi. The discovery of more material possibilities rebuilds the cashmere menswear. The tension of silhouette better expresses the relaxing design and youthful attitude of designer.
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2023-01-10 58338
Gorgeous Variations -- The Analysis of Valentino The Luxury Menswear Brand
Gorgeous Variations -- The Analysis of Valentino The Luxury Menswear Brand
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2022-12-08 23238
Modern City -- The Analysis of Unawares. The Menswear Designer Brand
Unawares. founded in 2014 by designer Kevin Ng. Emphasizing that design originates from everything and everything can be redefined, the designer uses clothing as the carrier to embody ideology, so as to interpret design concepts and shape Unawares. Unique brand tone, through extreme tailoring and control of details, which is convey the designer's view on modern fashion, and establish the identity of the fashion field. It will be the long-term direction of the brand.
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2022-12-02 31003
The Comprehensive Analysis of Shanghai Womenswear Retail Market
The Comprehensive Analysis of Shanghai Womenswear Retail Market